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the future of Journalism – Ethics in Journalism, June 2006

Club of Amsterdam pdf version Supporter PricewaterhouseCoopers Milverton Wallace, founder/organiser of the European Online Journalism Awards The new Corinthians versus the standard-bearers: How the web is socialising journalism ethics James Cameron, arguably the greatest British journalist of the last 100 years, always insisted that journalism is a craft. Now “craft” implies pride in work, integrity in dealing with customers, rites of passage, long years of training to acquire the requisite skills/knowledge. Gradually, however, journalism became “professionalised”. Aspiring hacks now need: a university or other accredited “qualification”; a government issued licence (except in the Anglo-American world); to belong to a recognised association and to obey its rules of engagement and code of standards in order to practice and earn a living as a journalist. This “professionalisation” has turned journalism into an exclusive club with a privileged membership. And so, as with all such associations, members are/can be punished and/or excluded if they break or dishonour the rules and codes. Today, this carefully constructed edifice is crumbling as the read/write web blows away the need to be a member of any of the exclusive clubs to be able to practice journalism. Now that the “authorities” can no longer decide who is or isn’t a journalist, who will enforce the rules and codes? What is to become of them? And, do we still need them? Digital media , and in particular, it’s social offsprings — social media such as blogs, vlogs, wikis, IM and social networks such as MySpace, Facebook, Friendster etc — have enabled the amateurisation of the media. So we’ve come full circle: from 17th/18th century amateurism, to 19th/20th century professionalism and back to amateurism in the 21st. We use “amateur” in the original and noble sense — someone or an activity motivated by love. And therein lies the problem. Amateur ethics, motivated by love, crashes against professional ethics, driven by gain. Can they be reconciled? Guy Thornton, Chair, Netherlands NUJ Branch Does and should journalism have boundaries and if so where and how should they be drawn? Journalism is broad church ranging from news reporting and the serious investigative to self-congratulatory columnists masquerading as semi-serious comment and the frivolous, frothy, light hearted verging on the borders of fantasy. Add to this the changing face of journalism with the conventional mainstream media challenged by the new breed of do-it-yourself journalism via blogs and like, never mind the conventional journalist faced with the growth of citizen journalism and management/editors happy to take what they can get for free or a pittance rather than paying a realistic price. What can be done to ensure stories are not embellished or even fabricated? Where should the boundaries be drawn between public interest and private intrusion? How far can a journalist go and is there a boundary to responsibility? Should the media be allowed to publish whatever they want, such as the Mohammed cartoons, never mind the consequences? Neville Hobson, Communicator, blogger, podcaster The age of gatekeeper journalism is over With the rise of social media like weblogs enabling anyone with an internet connection to voice their opinion, so-called citizen journalists are becoming new types of reporters, columnists, editors and publishers, building micro-audiences who eschew The Establishment. While not every blogger is a journalist, a new style of journalism is emerging as many in the mainstream media also embrace the philosophy of citizen journalism. What does the now-future look like? When everyone has an opinion, who do you pay attention to? Who do you really trust when people generally lack trust in the media? The mash up of indie voices and traditional media makes for strange bedfellows. Yet the evolutionary social change that’s upon us, largely driven by a mix of people’s behaviour changes and technology tools within their easy reach, means that journalism as we know it must change or die.

the future of Reputation Management, May 2006

Club of Amsterdam the future of Reputation Management Reputation is a new currency pdf version Supporter Syntens presentations ppt by Mirko Creyghton and “Cures for the Company Blues” ppt by Ingo Heijnen ppt Lucas Michels Mirko Creyghton, Market Leader, Burson-Marsteller Netherlands Is reputation manageable? While there is a search for transparency and corporate governance, management is at the same time afraid not being in control of the picture what is being displayed. Their reputation – and moreover that of the company – is at stake. Despite all rules, regulations, audits and PR efforts. Of course they want to protect their brands and reputation in front of all stakeholders, but trying to control everything (in fact trying to control reality) is a game they can not win. So here’s the(ir) big question: is reputation manageable? Sure it is, but it doesn’t come cheap. A lot of different ‘instruments’ within the company have to be directed. But not in the traditional way, not by strict guidelines and endless control. Directing means setting the landscape, setting targets and give a clear view on the road ahead. Not only for internal stakeholders, but for external stakeholders as well. So far, so good. But how to do it? I will show some ways (there’s not only one way) how to orchestrate and prepare the instruments and the players. Key words are: inspiration, trust & delegation, complementarities, understanding dictionaries, output steering, preparedness and of course communication. What does the future of reputation management look like? Well, come and find out! Ingo Heijnen, Group Manager, Hill and Knowlton Reputation management is not the communicator’s toy While it is a widespread belief that reputation building is all about having a good CSR programme in place, as well as an effective PR department, recent cases have shown that reputations only seem to develop significantly in a positive direction when a company is able to create a clear promise, communicate it highly visible and stick to it. Recent research shows that the IT industry has a reputational problem. The reason: it did not fulfil its promise. IKEA has a very strong reputation – because its promise is clear, straightforward, continuously communicated AND fulfilled. TomTom’s reputation is improving at light speed – the company keeps delivering on what it said it would do. These and other cases show that reputation management is not only the communicator’s toy – it is directly linked to company strategy. And while at this time it depends on company strategy – in the not too distant future it will influence it. Lucas Michels, Director, Fleishman-Hillard Amsterdam Reputation management, is it effective? Brief exploration of the reputation hurricane in the business arena Preview of recent CSR survey conducted in the US on the attitude of consumers towards an organization’s reputation New ways of valuing the value of communication for organizational results 16:30 Welcome by our Moderator Bram Alkema, Business Developer, FISQ, Media Monks 16:45 Part I: Mirko Creyghton, Market Leader, Burson-Marsteller Netherlands Is reputation manageable? Ingo Heijnen, Group Director, Hill and Knowlton, The Netherlands Reputation management is not the communicator’s toy Lucas Michels, Director, Fleishman-Hillard Amsterdam Reputation management, is it effective? 17:45 Coffee break with drinks and snacks. 18:15 Part II: Panel with the Speakers and our Moderator Bram Alkema Mirko Creyghton Market Leader, Burson-Masteller Netherlands Mirko Creyghton joined Burson-Marsteller in July 2004 as Director BrandPR. As of January 2005 he became Managing Director & Market Leader, responsible for the Dutch office. Mirko is a seasoned specialist in branding, marketing, PR and marketing communications management he is a strong believer in building bridges between marketing and PR strategies/implementations to establish strong brands and reputations. Mirko consults clients as ProRail, Smead, Accenture, Essent, Amsterdam Partners, American Chambers of Commerce. Prior to working with Burson-Marsteller, Mirko worked in marketing and communication management functions with Fortis (financial services) and INHOLLAND University (education). As a managing consultant Mirko worked for BBDO and TMP Worldwide serving local and global clients across industries on issues and strategies regarding (employer) branding, marketing communications, PR, (re)positioning and corporate design. For years Mirko was a member of the Examination Committee of the post-graduate Master course Brand Management of the University of Groningen. Last year Mirko was responsible for PR & Communications as a board member of the Organizing Committee of the World Championships Baseball 2005 in The Netherlands. Currently Mirko is a member of the Board of Advisors of Amsterdam Partners and he is chairman of the Membership Committee of the American Chamber of Commerce in the Netherlands. He also is a member of the Effie jury. Mirko holds a Masters degree in Brand Management of the University of Groningen. He graduated at the University of Tilburg as an Economist specialising in Marketing & Marketing research. www.burson-marsteller.com Ingo Heijnen Group Director, Hill and Knowlton, The Netherlands Ingo has, as member of the Hill & Knowlton board, the responsibility for the launch and integration of the Specialists Group within Hill & Knowlton. Next to that, the Financial Communications Group reports to him. Ingo is strategic advisor to clients as DSM, Biogen, GE Capital and Roche. He is also one of the senior crisis consultants within Hill & Knowlton. History Before Ingo’s appointment to Group Director, he had been the Group Manager for the Healthcare practice which followed his position as senior consultant in the Corporate Communications practice. Prior to Hill and Knowlton, he has been working as international communication manager with Royal Numico. He worked on the establishment of the Nutricia brand in the European healthcare industry. He had been involved with the launch of clinical nutrition and functional nutrition, in the Netherlands and abroad. Prior to Royal Numico, Ingo has worked as PR manager with Citroën Nederland, and before that he already worked with Hill & Knowlton in Amsterdam as consultant for several companies in various sectors. Other Information Ingo served as officer with the Royal Airforce, as PR officer. Ingo studied journalism and communications. Ingo is bilingual (Dutch and German) and is fluent in English and French. He holds positions as guest lecturer in Reputation management at Hogeschool Windesheim as well as the Academy for Management of the University of Groningen. www.hillandknowlton.com Lucas Michels Director, Fleishman-Hillard Amsterdam Lucas Michels (1958) is a director at Fleishman-Hillard Amsterdam. He heads Fleishman-Hillard’s European practice group Corporate Reputation Management. Lucas has been professionally dedicated to communications for some 25 years. His personal skills and interest are especially in the fields of corporate branding, corporate reputation management and experiential communication. He started his career as a journalist before going on to become communications manager at Ericsson, Nokia and ICL Fujitsu in pure international business-to business-environments. The next step in his career brought him into the corporate communication agency arena, where as a senior strategic corporate communications and reputation consultant he serviced many international clients like ASML, Baan Company, Dell, Nokia, Philips and TNT, during a decade. During that era, after the initial success of landmark campaign ‘Nokia Game’ in the Netherlands, he has also been responsible for bringing this first true corporate brand experience campaign into Europe, for client Nokia in 2000. Near the end of 2003 he joined Cordys –the new venture of Jan Baan- as a Director of Corporate Communication, positioning and introducing the new company to the market. He joined Fleishman-Hillard in the Netherlands late 2005. Lucas holds a degree in journalism and an international master degree in Corporate Communication (MCC) from the Erasmus University in Rotterdam, the Netherlands. www.fleishman.com Bram Alkema Business Developer, FISQ, Media Monks Moderator, Coach, Speaker, Visiting Professor, MBA teacher, Principal Consultant Business Strategy, Senior Manager Business Development, Senior Manager Consultancy Development, Business Modeler, New Media conceptualist, Blogger www.mediamonks.com Lucas Michels, Director, Fleishman-Hillard Amsterdam Ingo Heijnen, Group Director, Hill and Knowlton, The Netherlands left to right: Ambassador, Professor Mary N. Lar, Embassy of Nigeria, John Grüter, Digital Knowledge, Ingo Heijnen, Group Director, Hill and Knowlton, The Netherlands, Lucas Michels, Director, Fleishman-Hillard Amsterdam and Mirko Creyghton, Market Leader, Burson-Marsteller Netherlands

Summit for the Future 2006

Club of Amsterdam pdf version Summit for the Future Report 2006 https://clubofamsterdam.com/eventarchive/Summit%20for%20the%20Future%20Report%202006.pdf Supporters HES Amsterdam School of Business Evalueserve Futurist.com International Centre for Consulting Excellence BTM Institute Gugin Innergy Creations BV Synmind BV Info.nl KnowledgeBoard Enlightenment magazine Shaping Tomorrow iNSnet World Summit Award Obis Omni University of Amsterdam Corvinus University of Budapest Institute for Media and Information Management Utrecht School of Governance Nano Tsunami Asia House economie Fast Future Promedia Organic & Wellness News Plausible Futures The CEO Refresher Opening Event 09:30-12:00 Welcome by Sijbolt J. Noorda, President of the Board, University of Amsterdam Keynotes by Sir Paul Judge, Chair of the Royal Society of Arts Risk and Enterprise How new endeavours are shaped by perceptions of risk The perception of risk by the general public in matters of safety and health can be considered an indicator of overall modern attitudes to risk. These perceptions affect people’s approach to new endeavours, whether in exploration, art or business. However it is also true that new ideas have to be implemented if society is to remain competitive. Many attempts to reduce risk are bound to be counterproductive because humans will continue to want to explore and push the boundaries. Glen Hiemstra, Owner, Futurist.com Video message from the future Richard D North, Media Fellow, The Institute of Economic Affairs: Risk: The Human Adventure Or why societies thrive on excitement. How boring to be Scandinavian! How stultifying to be French! No wonder people from every repressed, oppressed society have flocked to the USA, where families could embrace risk, and get rewarded or punished according to their talent, energy, luck – and their capacity for risk. No wonder the British are schizophrenic, as we dash between Socialism and Thatcherism, undecided whether we want safety or drama. But what fun too, to be a country which defines the fault lines between risk-taking and risk-aversion. Discuss. (I shall.) . Simon Jones, Director, HCS, University of Amsterdam, former Managing Director, M.I.T. Media Lab Europe Innovation and Risk – the New Media Experience Innovation is widely accepted as a key element in maintaining profitability in the high technology and new media sectors. How do you innovate in New media/High Tech? What is different compared to other domains and what are the key lessons learned so far? Closing by Patrick Crehan, Chairman, Summit for the Future 2006 Session 1, May 3, afternoon & Session 2, May 4, morning              5 simultaneous Knowledge Streams:                  Life Sciences                  Media & Entertainment                  Trade – Asian Leadership                  Healthcare                  Corporate Governance Session 3, May 4, afternoon              5 simultaneous Interdisciplinary Streams:                  Innovation as Risk Taking Knowledge based Risk Management                  Values and Spirituality                  Cross-Cultural Competence                  Creative Leadership Session 4, May 5, morning                 Presenting and reviewing the results of the Summit                 By Catalyst Groups                  Trend Watchers                  Students                  Philosophers                  Psychologists                  Summary by the Chairman of the Summit Ideabroker Illustrations by Job Romijn

the future of Drugs & Pharma, April 2006

Club of Amsterdam pdf version Supporter Info.nl Wilko Coers, Algemeen directeur, Meducom: Developing new drugs in a nutshell Drugs are expected to be effective and safe and therefore undergo a long and thorough development process before they are released onto the market. Consequently, only few years of patent protection often remain. In addition, even blockbuster drugs are not immune to being withdrawn from the market due to negative findings (for example: cerivastatin (Lipobay/Baycol; Bayer), rofecoxib (Vioxx; Merck)). To deliver the highest quality within these time limits clearly puts enormous pressure onto the clinical development of drugs. This presentation briefly introduces into these dynamics and will also shed light on expected directions of drug development. Ahmed El Sheikh, Scenario Planning, The Pharmaceutical Strategist: “Evolutionary Medicines” Discerning the Future of Drugs through the Lenses of a Novel Evolutionary Paradigm. Evolution is the current fantasy in science and leading biologists claim that nothing makes sense in medicine except in the light of the theory of evolution. Human evolution is now linked to technological evolution. A man penicillin interaction is superior to a man in the face of a streptococcus bacterium. A man smallpox vaccine interaction is superior to a man in the face of a smallpox virus. This presentation will try to shed some light on the future direction of drug development through the lenses of an evolutionary paradigm. 16:30 Welcome by our Moderator Cees Langezaal, Managing Partner, Synmind BV 16:45 Part I: Wilko Coers, Algemeen directeur, Meducom: Developing new drugs in a nutshell Ahmed El Sheikh, Scenario Planning, The Pharmaceutical Strategist: “Evolutionary Medicines” Discerning the Future of Drugs through the Lenses of a Novel Evolutionary Paradigm. 17:45 Coffee break with drinks and snacks. 18:15 Part II: Panel with the Speakers and our Moderator Cees Langezaal Wilko Coers Algemeen directeur, Meducom Dr. Wilko Coers is the founder and managing director of Meducom, a specialised bureau providing tailored high-quality services in the field of medical education and medical communication (www.meducom.nl). Meducom thereby significantly improves internal support and external perception of products, activities and portfolios of companies and organizations in the medical sector. Wilko Coers is a person of many abilities and combines over ten years of academic medical research with years of experience in the (international) pharmaceutical and (strategic) medical communication business. In brief, he studied medical biology at the University of Utrecht (the Netherlands) where he graduated in 1989 in oncology and molecular biology. Next, he went to the University of Groningen (the Netherlands) for his PhD in medicine, studying the etiology of chronic renal diseases. His interest in chronic diseases was successfully expanded into the area of chronic pulmonary diseases (asthma and COPD) and organ rejection after transplantation. In the search for new challenges, he switched in 1998 to the clinical research department at Merck, Sharp and Dohme (MSD; the Netherlands). At Merck, he managed phase II-IV clinical trials various areas, such as cardiology, HIV-AIDS and rheumatoid arthritis. In 2001, he accepted a position of senior medical advisor at Excerpta Medica (Elsevier BV), a global agency providing strategic medical communication and marketing services to the international pharmaceutical industries. At Excerpta Medica, he was not only responsible for the area of psychiatry and neurology, but maintained his expertise in the areas of kidney diseases, cancer and immunology to acquire new business. Upon reviewing his career in 2004, he decided to create his own company, to not only maximize the benefit of combining his broad (international) experiences, but also to be able to determine his own strategy. www.meducom.nl Ahmed El Sheikh Scenario Planning, The Pharmaceutical Strategist Ahmed is a senior partner at The Pharmaceutical Strategist, a forward looking think tank focused on scenario building for the life science industry. www.pharmastrategy.com Cees Langezaal Managing Partner, Synmind BV Kees Langezaal, born in 1949 is managing partner of Synmind BV and Red To Red BV. Within Synmind BV his focus is on knowledge management. At Red To Red BV his attention is on logistic affairs. Kees is specialized in advising industrial, governmental and hospital organisations on logistic affairs. He is experienced in the set-up and implementation of national, international and global logistic strategies into practical straightforward projects. Since 1988 he has been working as project/ interim manager in this field for Cap Gemini and Atos Origin with a variety of Fortune top 1000 companies. Kees graduated from the Technical University of Delft as a mechanical engineer (Ir.). His main clients in the business sector are Philips, Air Products, Solvay, Ciba Geigy, Yamanouchi, Merck, Medco, Roche, Unilever, ASML, Ahrend, ECT. Since 1995 his focus is on the combination of information and physical and patient logistics. Before his career as project/ interim manager he was Head Logistics at the Min. of Defence and consultant at Van Gend en Loos.

the future of Governance, March 2006

Club of Amsterdam participatory democracy pdf version Supporter Info.nl Presentations by Joop de Wit, Institute of Social Studies download ppt Oebele Bruinsma, Synmind bv click here Wybren Meijer & Pieter Pijlman, Futureconsult click here Joop de Wit, Institute of Social Studies Managing the Indian Metropolis: New Forms of Governance in Mumbai and Delhi Mumbai and New Delhi are amongst the fastest growing cities in the world, and this presents the city authorities with formidable challenges. This presentation explores some of the emerging trends in urban governance. One trend is urban decentralisation: Wards Committees have been established at the neighbourhood level, to which have been delegated powers and funds for local self governance. Another trend is increased attention for privatisation and for new forms of public service delivery including partnerships between cities and (organised) citizens, for example the powerful Resident Welfare Associations in New Delhi. The question is asked what the implications of these reforms are in terms of citizen voice and democracy, for both the (growing) middle classes and the massive numbers of urban poor. Oebele Bruinsma, Synmind bv Order from Chaos (inspired by Ilya Prigogine) The aim of participatory democracy is individuals playing a more direct role in their own government, through lateral communications. Such communications are intended to shape (part of) their future. This system of expression often creates a rather chaotic and unpredictable (in terms of best options) results. By adding a system of setting and ranking priorities, and accepted by participants, will by its very nature bring order to chaos. Wybren Meijer & Pieter Pijlman, Futureconsult: Scenarios on Local Governance and Participatory Democracy – Method and Outcomes What will the future look like for local democracy? Nobody is able to predict developments like the input of IT, referendums and direct democracy. Scenario planning though is an instrument capable of diminishing the risks accompanying the future. Wybren Meijer and Pieter Pijlman (Futureconsult) have been challenging institutions and governments and managements with future scenarios about these challenges. They will tell about the experiences in mapping the future of local governance in the knowledge economy. In addition they will show what scenario techniques and instruments they used and what the outcomes were. 16:30 Welcome by our Moderator John Grüter,Systems Thinker, ICT Generalist, Technology Affectionado, Change Agent, Principal, Digital Knowledge 16:45 Part I: Joop de Wit, Institute of Social Studies: Managing the Indian Metropolis: New Forms of Governance in Mumbai and Delhi: Oebele Bruinsma, Synmind bv: Order from Chaos Wybren Meijer & Pieter Pijlman, Futureconsult: Scenarios on Local Governance and Participatory Democracy – Method and Outcomes 17:45 Coffee break with drinks and snacks. 18:15 Part II: Panel with the Speakers and our Moderator John Grüter The panel is followed by an open discussion. Joop de Wit Institute of Social Studies Dr. Joop de Wit is an anthropologist teaching as Senior Lecturer Public Policy and Development Management at the Institute of Social Studies, The Netherlands. He also taught at the Institute of Housing Studies in Rotterdam, and worked with the Netherlands Ministry of Foreign Affairs as programme advisor urban poverty alleviation, and as Institutional Development Advisor. His regional interest is in Asia (India, Vietnam) but he also worked in Ethiopia, Namibia and South Africa. His key interests include (urban) governance, urban poverty alleviation, decentralization and community dynamics. He obtained his PhD at the Free University, Amsterdam (‘Poverty, Policy and Politics in Madras Slums; Dynamics of Survival, Gender and Leadership’ – Sage, 1996). www.iss.nl Oebele Bruinsma Synmind bv Oebele Bruinsma has a background in behavioural biology. He has worked both in public, including science, and private organisations. As an international consultant he is involved in industrial innovation and the driving processes of decision making underlying it. He draws his inspiration both from nature and music which he considers both as ultimate expressions of knowledge management. He lives in the Netherlands. Wybren Meijer & Pieter Pijlman Futureconsult Wybren Meijer studied International Relations (BA/MSc) and Policy and Governance (BA/MSc) at the University of Amsterdam and the University of Sussex (UK). His graduation in IR was on the futuremapping of the Argentine junta on the eve of the Falklands War. His P&G master thesis was on the sustainability of democratic arrangements in war-torn countries. Since 2004 he joined the Futureconsult Scenarioplanning office in Amsterdam. At this position he developed scenariostudies and moderations for institutions, companies, political parties, schools and ministries. Pieter Pijlman studied European Studies at the Faculty of Humanities (MA) of the University of Amsterdam. Pieter Pijlman was board member of the Amsterdam Student Union on behalf of the student associations and initiator of the biggest annual student event of Amsterdam, the UVA Cultural Festival. Pieter Pijlman has been working at the Futureconsult Scenarioplanning office since 2004. Next to his employment as junior advisor at Futureconsult Pieter currently teaches at the Academy of European Studies and Communication Management of The Hague University. Currently he coordinates a research project on the involvement of youth in politics in Europe. Among the government-related clients of Pijlman and Meijer were the Dutch Ministry of Agriculture, The Federation of University IT, OXFAM International Netherlands, The Hague University, Dutch Association of Institutional Researchers, Car Recycling Institute the Netherlands, Dutch Social Democrat Party (local and central divisions), ProRail, Higher Education for Economic Studies, The Dutch Province of Noord-Brabant, The Knowledge Economy Society, University of Utrecht, Foundation for collateral support Kriterion. www.futureconsult.nl John Grüter Systems Thinker, ICT Generalist, Technology Affectionado, Change Agent, Principal, Digital Knowledge While studying psychology (language-orientation) at the Free University in Amsterdam, John worked part-time as a computer operator. Combining both activities in 1981 he joined a large social security orgisation in the Netherlands with a department created to introduce state of the art on-line database processing. In 1984 he joined the Dutch subsidiary of a US consultancy company as a systems architect, involved in the most research intensive projects building leading edge applications such as graphical user interfaces to large-scale administrative systems, integration of administrative and manufacturing systems, dedicated portable hardware/software to decentrally monitor critical components in chemical plants, and a logistical tracking and planning system using state of the art satellite communication and localisation. In 1990, with two colleagues he founded a consultancy, but left that after three years to join a large Dutch ICT Consultancy, where as a business architect he did many projects involving business process re-engineering, exploiting emerging information technology. In 2000 he joined an e-Business Architect that collapsed when the ‘New Economy’ bubble burst. In 2001 he started Digital Knowledge (www.digital-knowledge.com) dedicated to developing and introducing new business concepts and approaches in medium scale organisations. Currently he is involved in several projects using web-based semantic technology, helping companies to leverage the value of their unstructured information. Recently John teamed up with VISH (www.vish.nl). VISH and Digital Knowledge use Vish & Chipz (www.VishAndChips.com) to explore unconventional societal and business issues. John has entered the McKinsey new business management contest (www.NewVenture.nl) twice, once with a knowledge management product for students (memory bank for students) and recently, with Vish & Chipz, developing a product/service for emergency situations (escapePod). John was born in Australia and now lives in the Netherlands. www.digital-knowledge.com

the future of ICT, October 2004

Club of Amsterdam pdf version Phase one of the digital revolution ended. What is phase two going to bring? Supporter PricewaterhouseCoopers The conference presentations by Erik L.J. Klein Nagelvoort: Co-author of the EU report “Rethinking The European ICT Agenda“, August 2004 Peter R. Luiks: *.powerpoint [743KB] “… There are several countries that are very successful with their creation and implementation of ICT. The few that were investigated in this study: Korea, India, China, USA and Japan all outperform the EU in many respects. These countries have bold initiatives and dare to improve their position in the field of ICT with proactive industrial policies. Europe too can be successful. Present policies are very useful but not instrumental enough to enable Europe to catch up with other economic powers. We have to reconsider the present policies to identify the issues that are obstructing further progress and consider further the breakthroughs that could be achieved. …” [ Erik L.J. Klein Nagelvoort, Co-author of the EU report “Rethinking The European ICT Agenda”, August 2004] “The future of ICT, myths, musts, directions, constraints and global reality driving all events here. Today, as never before, we are bombarded, confronted, and overwhelmed by change. From technology, to work skills, to social environments, it never seems to stop. Is the tail wagging the dog here in ICT, or are we still capable to master its future….” [ Peter R. Luiks] “…Overwhelmed by a growing workload and endless flow of content, executives today are forced to choose between providing volume, speed or quality. Some succeed at generating content quickly, but at the expense of accuracy or regulatory compliance. Others take time to ensure a higher degree of quality, but in doing so impede time-to-market, giving the competition a significant head start. The competitive need to get the best of all worlds is driving the ICT market to realise that a fundamental shift in infrastructure is needed in modern content systems. Everyone will be affected, but how can we achieve the goals while minimising disruption and costs? …” [ Ben Urbina] 19:30 Welcome by our Moderator Karel van der Poel, Co-founder, CEO, Mirror42 19:45 Part I: Erik L.J. Klein Nagelvoort, Partner, PricewaterhouseCoopers Peter R. Luiks, CEO/COO, International Business Liaisons, Advisory Board, International Centre for Consulting Excellence Ben Urbina, Business Development Manager, XMetaL Group, Blast Radius, EMEA 20:45 Coffee break 21:15 Part II: Panel with the Speakers and our Moderator Karel van der Poel, Co-founder, CEO, Mirror42 Erik L.J. Klein Nagelvoort Partner, PricewaterhouseCoopers Erik is fully dedicated to Technology, Infocom and Entertainment & Media clients (TICE) and served clients such as Cisco, Nokia, Ericsson, Getronics, NCR (Technology), KPN, Vodafone, TMN Portugal, Swisscom, Sonofon, Orange Switzerland, UPC, Telefonica, BT (Infocom) and Dutch Zip Code Lottery, Endemol, Sanoma (Entertainment & media). Main areas of professional focus are: Performance Improvement; ICT-strategy and ICT effectiveness studies Erik is the Lead partner for all PwC’s Revenue Maximizer (Revenue Assurance) and Cost Minimizer solutions in EMEA (Europe Middle East & Africa) Theatre. Furthermore is Erik the Ducth Infocom Lead partner, responsible for all services (Assurance, Advisory, Corporate Finance and Tax) delivered to this industry. Co-author of the EU report “Rethinking The European ICT Agenda”, August 2004 http://www.pwc.com/nl Peter R. Luiks CEO/COO, International Business Liaisons Advisory Board, International Centre for Consulting Excellence Peter is a recognized global leader and visionary in global knowledge broking and high level business development. He has provided a broad range of management and consulting services for more than 15 years to corporations, industries, multinationals, defense contractors, consultancy groups and other related organizations. As early as 1984 he began concentrating on improving knowledge broking services as consultative selling aids. He was instrumental in the early developments for today’s high level global industrial automation systems. He spearheaded Project Design and Manufacturing Automation. He served as a global corporate executive for several industrial and manufacturing automation companies. In 1987 he became an expert in Computerized Combat Command Control and Intelligence (C4I) defense systems related Contracted Research and Development (CRAD) programs in a Tempest B2 ultimate High-Tech classified environment in Germany and the USA. He facilitated and managed the model evolution of the open standard integration, the OSI-stack for heterogeneous interoperability software in LAN, WAN, ICT and Telecom infrastructures and the Web enabled Internet applications as we know it today. He is in the forefront of business and automation development as well as global management assistance that encompasses interdisciplinary new business assets, continuing (Computer Assisted Research Engineering) CARE and sensitivity to the classic industries and their conventional needs, technical as well as managerial. His focus is always on providing the best services in strategic planning and corporate positioning, collaboration, marketing studies, organization and productivity, corporate governance and customer relationships. He is an expert high level process consultant with extensive experience in facilitating programs and task forces to build consensus and develop shared visions for board level executives and other management collaboration, joint venture and merger situations. Luiks is an experienced key note speaker and facilitator and has addressed numerous management organizations on trends and global issues. He has particular expertise in integrating strategic management components. He has spoken before universities, NATO, defense and manufacturing associations, including Global Leadership Forums, the Global ICT Congress, the American Society of Manufacturing Engineers, Academy for International Marketing, the University of Georgia Technology Institute, the California Defense Association, AFCEA, China International Trade and International Commerce (CITIC), which he helped to be founded in 1985, the Asian Marketing Association. His published articles include “Repositioning the Organization,” in Executive Excellence, “CIM a problem of Topology” in Business Week, “Concurrent Design and Manufacturing”, “Turning Corporate Innovation into a Creative Alliance” in Telco Competition Asia, and “Redefining the Organization” in Manufacturing and Design Weekly. Amongst other he was the founder and facilitator of the International Business Brokers League. In 1992 he co-founded International Business Liaisons Inc.- IBL out of Hong Kong, the first global knowledge broker company of which he was CEO for the initial 7 years. For more than ten years he was one of the key knowledge brokers, where he served on hundreds of global knowledge broker missions, board level advisor ships and was leading several of the global highest level projects in the Air Framing Industry, Micro Electronics, E-Business, Utilities, Airlines, Procurement, Banks, Trading Organizations, Defense related High Tech, Consumer Electronic Companies, Telecom, Micro Electronics, Leading edge technology and ICT. He also has been a principal associate and technology advisor to many Venture Capitalists in the world. With Computervision, ICS Interlink and International Business Liaisons he held positions as Executive Vice President for the US, Asia – Pac Rim and Europe and acted as CEO, COO, CIO, CCO, CMO and CTO. (Source: Forbes 5000 CEO Club) http://www.ibl-global.com Ben Urbina Business Development Manager, XMetaL Group Blast Radius, EMEA Ben Urbina is Business Development Manager for the XMetaL Group for the EMEA regions, where he provides XML Systems Consultancy services to global organisations, and facilitates the growth and cross-pollination of a global partner network of ICT and Content Solutions and Tool providers. His primary focus is developing relationships with partners, systems integrators, customers, and ISV’s working in content creation and management solutions, to maintain the long-standing position of the XMetaL group as thought and technology leaders in this space. Prior to becoming Partner and Business Development Manager with Blast Radius XMetaL, Ben was Professional Services Manager for XML Content Solutions for Corel. He has held a number of business development, technical services, and sales positions where he was able to develop his technical expertise in am efficiency-driven business context. Ben is the XMetaL Group’s technology spokesperson for Europe, Middle-East and Asian markets. http://www.blastradius.com Karel van der Poel Co-founder, CEO, Mirror42 Karel van der Poel is a serial entrepreneur and has 9 years of experience in the technology and innovation industry. Karel van der Poel is co-founder and CEO of Mirror42. Mirror42 is the leading enterprise software provider fin the IT activity monitoring and IT governance market. http://www.mirror42.com Karel van der Poel also founded the consulting company Blue-Nova in June 2002. Blue-Nova explores the possibilities of new technology for its customers, and specializes in aligning business strategies with IT strategies. Clients are blue-chip companies, technology companies and research institutes. http://www.blue-nova.com In 1999 he was part of the initial management team that started GorillaPark, a European business incubator focusing on early stage technology companies Karel served as Vice President Strategy and Research of GorillaPark and was responsible for the investment strategy and chairman of the investment committee. From 1997-1999, Karel served as Business Intelligence Manager and World Wide Product Manager Next Generation Products at HP OpenView Software Division; a 1 billion dollar software operation within Hewlett Packard Company. He started his career in 1994 as a technology researcher at Prolin Automation B.V. based in the Netherlands. In 1997 HP OpenView acquired Prolin. He worked as a technology and market researcher for Meta Software Inc based in Cambridge Mass, USA in 1996.

the future of Energy – the Hydrogen Economy? / March 2004

Club of Amsterdam pdf version Supporter PricewaterhouseCoopers Energy is the very lifeblood of today’s society and economy. Our work, leisure, and our economic, social and physical welfare all depend on the sufficient, uninterrupted supply of energy. Yet we take it for granted – and energy demand continues to grow, year after year. Traditional fossil energy sources such as oil are ultimately limited and the growing gap between increasing demand and shrinking supply will, in the not too distant future, have to be met increasingly from alternative primary energy sources. We must strive to make these more sustainable to avoid the negative impacts of global climate change, the growing risk of supply disruptions, price volatility and air pollution that are associated with today’s energy systems. [European Commission] The conference presentations are now online: by Rob van Hattum *.doc [39KB] *.pdf [4.21MB] by Kees Daey Ouwens *.pdf [177KB] 19:30 Welcome by our Host Karel van der Poel, Co-founder, CEO, Mirror42 19:45 Part I: The Speakers are: Rob van Hattum, Head of Science Programmes, VPRO television Hubert Dubbelman, Manager Corporate Communications, DaimlerChrysler Nederland B.V. Kees Daey Ouwens, Professor, TU Eindhoven 20:45 Coffee break 21:15 Part II: Panel with Keynote Speakers and the Challengers Erik Middelman, Director, Co-Founder, NedStack fuel cell technology BV Kas Hemmes, Projectleader, VG2 [the greening of gas], associate professor, TU Delft The panel is going to be broadcasted by Radio Netherlands in the Amsterdam Forum. The presenter is Andy Clark.

the future of Education & Learning, February 2004

Club of Amsterdam pdf version Supporter PricewaterhouseCoopers You can download the presentation “Future of Education & Learning” by Prof. Dr. Wim Gijselaers (Maastricht University), Associate Prof. Frank Lekanne Deprez (Director Zero Space) & Prof. Dr. Mien Segers (Leiden University) as a *.pdf file (1.68 MB): CLICK HERE Today’s knowledge economy requires lifelong learning. Companies that want to be competitive must keep their skilled workers current. And that means continuous learning. Institutes of higher learning are not meeting this challenge. How is your company coping? Are you staying ahead of this challenge? Or falling behind? What should the role of our educational institutions be in the knowledge economy? How should education adapt to better serve a fast changing world? Is education meeting the challenges of the knowledge society? Recently, these questions were discussed in the OECD report titled “Knowledge Management in the Learning Society”. It argued that the transitions between teaching and learning, schools and work, and knowledge creation and knowledge distribution, are under scrutiny for several reasons. The most apparent one is the discontinuity between the worlds of education and work. There is a gap between the demands of jobs in terms of teamwork and decision making and the way higher education prepares graduates for the workplace. It is unclear whether education can meet the changing demands of the knowledge society. Changes in the workplace demand preparation for intensive on-the-job learning and knowledge creation. This requires re-thinking of the roles education plays in our society. Moreover, it assumes that education can be reformed based on a clear vision about the future of education. Last but not least, it means we can define what knowledge is needed in our knowledge economy. Where does vision end and dreams become a nightmare? The Dutch experience has shown how difficult it is to achieve education reform. At the same time, profound changes can be observed in the way higher education operates and how corporate world is organizing its learning opportunities. This conference provides a platform for exchange of ideas between educators, the corporate world, students, teachers, and those who seek new ideas about education and learning. The presenters will question the basic assumptions underlying the creation of current and future education and learning systems. This conference will provide educators, practitioners and corporate leaders an opportunity to share knowledge and experiences with each other in an informal, convenient and collaborative way. 19:30 Welcome by our Host Thomas Thijssen, Chief Learning Officer, Club of Amsterdam 19:45 Part I: The Speakers are: Mien Segers, Professor of Education and Training, Department of Educational Sciences, Leiden University Frank Lekanne Deprez, Director, ZeroSpace Advies Wim H. Gijselaers, Professor of education, Maastricht University 20:45 Coffee break 21:15 Part II: Mary White Kennedy, Sr. Learning Advisor and Leader of the Shell Open University Eric Koenen, NVO2 / GTI Part III: Panel with the Speakers hosted by Thomas Thijssen. The panel is followed by an open discussion. Mien Segers Professor of Education and Training, Department of Educational Sciences, Leiden University Prof. Dr. Mien Segers (1960) received her B.A. Degree and M.A. Degree in Educational Sciences at the University of Gent (Belgium). In 1993 she received her PhD in Educational Sciences at the University of Maastricht. Her thesis was entitled ” Quality Assurance in Higher Education. An explorative study of quality indicators in theory and practice” . Since September 2003 she is full Professor of Education and Training at the department of Educational Sciences at Leiden University and chair of the Centre for Learning in Organisations. Her major research interests are the evaluation and optimisation of learning in learner-centred learning environments (such as problem-based learning environments) and quality aspects of new modes of assessment. In this respect, her research is part of the research program on cognitive, social and motivational aspects of self-regulated learning led by Monique Boekaerts. Professor Segers has been a member and principal investigator of the Technical Working Group on Quality indicators in Higher Education, initiated and coordinated by the Ministery of Education (1987-1988). She has been the editor of many research reports for the OECD/CERI project on Quality Indicators in Education (1988-1989). On the basis of her research on learning and assessment in higher education, she has been and still is an external advisor for many (inter-)national educational institutions. In 1998, she has been elected as the coordinator of the Special Interest Group on Assessment and Evaluation of the European Association for Research on Learning and Instruction (EARLI) (1998-2003) Since 2003, she is the coordinator of the Special Interest Group on Higher Education of the European Association for Research on Learning and Instruction (EARLI). She is active in the Editorial Board of the EDINEB (Educational Innovation in Economics and Business Administration) Book Series (Kluwer Academic Publishers) and a member of the Editorial Board of the international journal Studies in Educational Evaluation. á Frank Lekanne Deprez Director, ZeroSpace Advies Frank Lekanne Deprez is part-time associate professor “Knowledge Organizations and Knowledge Management” at the Universities of Professional Education Zuyd, Heerlen, The Netherlands and is director of ZeroSpace Advies, Amstelveen, The Netherlands. He advises national and international organizations on human resources management, operational and strategic knowledge management, knowledge economy, knowledge innovation, ICT and ZeroSpace organizations. His passion is helping organizations target and apply knowledge when and where it is really needed. Before starting his own company in 2003, Frank Lekanne Deprez was a research associate at Tilburg University and held management and functional positions at Royal Dutch Airlines (KLM). From 1995 to 1997, he was manager of market and product development at Galileo Nederland, Ltd. During the period 1997 -2003, he was manager at KPMG Knowledge Advisory Services where he consulted with and provided executive training and education for a number of organizations. He was one of the three founding members of KPMG’s Knowledge Management Consulting unit. His current research interests include strategic human resources management, knowledge management, knowledge economy, intellectual capital and implementing the ZeroSpace mindset in organizations. Frank Lekanne Deprez is co-author of Value-Based Knowledge Management (1998) and The Knowledge Dividend (2000) and Zero Space. Moving Beyond Organizational Limits (2002). www.zerospaceadvies.nl provides an overview of recent publications. http://www.zerospace.info Wim H. Gijselaers Professor of education, Maastricht University Wim H. Gijselaers (born 1959) is full professor of education at Maastricht University, the Netherlands. He is interested in various aspects of problem-based learning, cognition and instruction, and educational measurement. His current research focuses on the instructional design of powerful learning environments, expertise development in management education, and shared cognition in teams. He received several grants from the Dutch Government and the Dutch Science Foundation for innovation and research projects. His professional career started at the problem-based Medical School of Maastricht University. Over the past 15 years, he was involved with the implementation and further development of problem-based learning in the economics and international business programs at this University. As consultant he was involved with the implementation of curriculum reform at several institutions in higher education adopting problem-based learning as leading educational principle. He chaired the executive board of EDiNEB, an international network of innovative educators, for a period of eight years. He has presented workshops and directed conferences on curriculum reform across the US, Austria, Scotland, Sweden, and Norway. He received his Ph.D. (1988) in education from Maastricht University. Currently he serves the positions of Director of the Graduate Program of International Business, and chair of the department of Educational Development and Educational Research at the Faculty of Economics and Business (Maastricht University). http://www.fdewb.unimaas.nl/educ/Index.htm Mary White Kennedy Sr. Learning Advisor and Leader of the Shell Open University For twenty-five years, Mary White Kennedy has been driving change in corporations and academia through leading edge learning design and development. During her four years as Director of Accelerated Learning Programs at the University of Houston, Mary led a multinational, cross-disciplinary team that was able to deliver on corporate and academic learning requirements. Mary has also led learning departments in Halliburton, Kellogg Brown and Root, Bechtel, and EXXON. Considered a leader in Learning Design Techniques and Accelerated Learning. As a recognized International Leader of Accelerated Learning Design Technology, Mary was asked to join Shell in 1997 to collaborate with a unique organization called LEAP, Leadership and Performance in Change, which was set up to transform Shell into a major competitor in today’s fast-paced, challenging industry. Mary led a team in designing a dynamic learning event in which new professionals where challenged to be leaders for today and tomorrow, change agents to challenge the status quo, innovators for new technologies to solve today’s complex problems, and entrepreneurs to lead for tomorrow’s wins. Mary joined Shell International Exploration and Production (SIEP) Shell Open University where she helped find alternatives to e-learning by introducing a blended approach. Always with a focus on learning transfer and ensuring witnessable performance outcomes, she promoted the use of a more flexible delivery environment by incorporating collaborative blended learning approaches. Mary, Senior Learning Advisor, for SIEP Learning and Leadership Development team joins in implementing a global learning strategy that will address the new needs for the learner of the 21st century, virtual working, sharing and teaming, the aging workforce (the crew change), and the demand for technical competence and innovation. http://www.shell.com/eandp-en Eric Koenen NVO2 / GTI Drs Eric V. Koenen is member of the Managementboard of GTI, a technical industrial installations company of more than 12.000 people in the Netherlands. He is responsible for Organization development & innovation and HR. GTI belongs to the Suezgroup.He joined GTI in 1999 as Director Corporate HR with the assignment to innovate every aspect of HR. Innovation and change are the keywords in his carreer. He worked for PricewaterhouseCoopers as a businessconsultant and was projectmanager of large international innovation- and rightsizing projects. Before that he worked for Philips Semiconductors and was as a member of the managementteam responsible for knowledgetransfer from Japan to the European productionfacilities. He studied social sciences and businessadministration. http://www.nvo2.nl http://www.gti-group.com á Thomas Thijssen Chief Learning Officer, Club of Amsterdam EMIM Thomas Thijssen is Chief Learning Officer of the Club of Amsterdam and Managing Director of Hamilton International. A company focused on supporting Business and Governments in process of innovation, learning and entrepreneurship. EMIM stands for Executive Master in Information Management, a Master degree from the University of Amsterdam. Thijssen also holds a degree in Marketing. The first 25 years of his career Thijssen fulfilled all relevant positions in the international hospitality industry, working in Australia, England, United States and the Netherlands. For Holiday Inns he was a Food & Beverage Manager and General Manager. In the Netherlands Thijssen was Commercial Director on group level for Postiljon Hotels (currently Mercure). Since 1998 as Managing Director of Hamilton International, Thijssen worked in the fields of international tourism & hospitality, the health sector and in the field of education. His focus is entrepreneurship and innovation. He is an author of 3 books and a series of articles on innovation, demand driven design and education and other topics concerning entrepreneurship. As a speaker he was invited at several conferences in places like Hong Kong, Los Angeles (US), Nice (France), Guadalajara (Mexico), Bergen (Norway), Trinidad & Tobago (West Indies) and Seoul (South Korea). His main aim is to help people grow and to create value, both for themselves, their closest relations and the business they work for. http://www.clubofamsterdam.com