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the future of the European Knowledge Society, January 2004
Club of Amsterdam pdf version Supporter PricewaterhouseCoopers Shaping your future means understanding what lies ahead of you and taking purposeful action. Shaping your personal life, your social live and your career in the light of challenges and opportunities. Insight and overview of these challenges in the European Knowledge Society will assist you in making better personal choices for future development. Choices aimed at staying competitive and successful in the process of generating value. Fresh knowledge on the future will enable you to re-combine resources in a creative way, to learn, to innovate en re-invent yourself and the organisation you work for. This interactive conference will help you define and to focus on preferred futures. 19:30 Welcome by our Host Wanda van Kerkvoorden, SOLV new business advocaten 19:45 Part I: The Speakers are: Wendy L. Schultz, Futurist, Oxford, UK Thomas Thijssen, Chief Learning Officer, Club of Amsterdam René Gude, Managing Director, The International School for Philosophy Frans Nauta, CEO, Stichting Nederland Kennisland, Secretary, Dutch Innovation Platform Paul Iske, Chief Knowledge Officer, ABN Amro Bank, Corporate Finance 20:45 Coffee break 21:15 Part II: Panel with the Speakers hosted by Wanda van Kerkvoorden. The panel is followed by an open discussion. Dr. Wendy L. Schultz Fellow, World Futures Studies Federation; Fulbright Lecturer/Scholar in Futures Studies, ’01-’02; Faculty, Univ. of Houston-Clear Lake; MS in Studies of the Future In July 2002 I had the great fun of drafting three essays for TechTV’s Catalog of Tomorrow; I am currently adapting Catalog content into interactive foresight exercises for this website. From December 2001 through May 2002, I had the honour of joining my colleagues at the Finland Futures Research Centre for a six-month stay as a Fulbright Lecturer and Researcher. I am very grateful to the U.S. Fulbright Commission, the Finland Fulbright Committee, and my colleagues in Turku for this opportunity, and am currently organizing and writing up the resulting research. From August 1996 through August 2001, I was Visiting Assistant Professor in Studies of the Future at the University of Houston-Clear Lake. During that time I organized two conferences, designed and taught six different graduate seminars, edited the five-year program review, and served for one year as Acting Chair. My sojourn in Houston also included co-designing and teaching a graduate seminar on Public Health Leadership at the University of Texas School of Public Health. My relationship with UHCL and my colleagues in Studies of the Future continues with annual participation in the program’s Residential Intensive Summer Session, which offers the Master’s program in an innovative combination of immersive, face-to-face classes in two successive summers, joined by year-round on-line activities. My permanent home is still in Oxford, England [my spouse, Jay Lewis, is the Korea Foundation Lecturer in Korean Studies], where I am currently working with a small group of business and community futurists creating foresight resources for business, government, non-profit, and community leaders. Since moving to the UK, I have also worked with the International Space University, lecturing on futures studies and visioning at ISU’s Summer Session `95 in Stockholm, at the inauguration of their Masters program in October 1995 in Strasbourg, France, and most recently at Summer Session ’02 in Los Angeles. Prior to my 1994 move to England, I spent a decade and a half working at the Hawaii Research Center for Futures Studies (University of Hawai’i at Manoa). While there I developed participatory workshops to enable people to learn various futures techniques and perspectives experientially. My research experience has included, among other projects: designing group scenario-building for Hawai’i’s planners; creating a visioning process for U.S. state courts; developing Hawaii’s Ocean Resource Management Plan; planning for sea level rise in the Republic of the Marshall Islands; and forecasting world natural gas trade. I completed my doctoral dissertation, “Futures Fluency: explorations in vision, leadership, and creativity,” in 1995, and have served as both an Executive Council member of the World Futures Studies Federation (WFSF) and as a Course Director for the WFSF Futures Seminar in Dubrovnik, Croatia. http://www.infinitefutures.com Thomas Thijssen Chief Learning Officer, Club of Amsterdam EMIM Thomas Thijssen is Chief Learning Officer of the Club of Amsterdam and Managing Director of Hamilton International. A company focused on supporting Business and Governments in process of innovation, learning and entrepreneurship. EMIM stands for Executive Master in Information Management, a Master degree from the University of Amsterdam. Thijssen also holds a degree in Marketing. The first 25 years of his career Thijssen fulfilled all relevant positions in the international hospitality industry, working in Australia, England, United States and the Netherlands. For Holiday Inns he was a Food & Beverage Manager and General Manager. In the Netherlands Thijssen was Commercial Director on group level for Postiljon Hotels (currently Mercure). Since 1998 as Managing Director of Hamilton International, Thijssen worked in the fields of international tourism & hospitality, the health sector and in the field of education. His focus is entrepreneurship and innovation. He is an author of 3 books and a series of articles on innovation, demand driven design and education and other topics concerning entrepreneurship. As a speaker he was invited at several conferences in places like Hong Kong, Los Angeles (US), Nice (France), Guadalajara (Mexico), Bergen (Norway), Trinidad & Tobago (West Indies) and Seoul (South Korea). His main aim is to help people grow and to create value, both for themselves, their closest relations and the business they work for. http://www.clubofamsterdam.com René Gude Managing Director, The International School for Philosophy – Internationale School voor Wijsbegeerte René Gude, managing director of De Internationale School voor Wijsbegeerte (The International School for Philosophy). The ISVW organizes philosophical trainings and workshops since 1916. It was founded during World War I by a group of European intellectuals (Erich Gutkind, Frederik van Eeden) with the explicit task to contribute to a democratic and peaceful Europe by means of reason and philosophy. The ISVW has its own conference hotel with a professional staff. René Gude is managing director since 2002. Before that he was editor in chief of the successful Philosophy Magazine and held various staff-functions in Veen Bosch and Keuning Publishers. http://www.isvw.nl Frans Nauta CEO, Stichting Nederland Kennisland Secretary, Dutch Innovation Platform Frans J. Nauta (MA, 1966) has just been appointed as member and secretary of the Dutch Innovation Platform. The platform will be coordinating the Dutch policies for education, research, technology and innovation. Besides his new role he is founder, chairman and CEO of the Knowledge Land foundation (KL). KL is a think tank based in Amsterdam. It aims at developing the full potential of regions and countries in the knowledge economy, in a way that creates both economic and social value. KL has gained some fame in the Netherlands as an unconventional change agent with several innovative projects. KL’s vision for the Netherlands as one of the worlds key regions in the knowledge economy was embraced by the new cabinet in September 2003 with the installation of the Innovation Platform. Like in Finland the platform is chaired by the Prime Minister. Before he founded KL Frans worked as trendwatcher for Origin (a Philips company), with a focus on the impact of information and communication technology on society. He also did research for the Netherlands Scientific Council for Government Policy on the use of forecasting techniques by Dutch government. His motto as forecaster is: “The best way to predict the future is to create it”, what eventually led him to start KL. Over the years he has worked as political adviser for the Amsterdam minister of traffic, urban planning and telecommunications, as manager of an art house cinema in the heart of Amsterdam and as consultant for national policy on environment, urban planning and traffic. Frans Nauta studied Political Sciences at the University of Amsterdam, where he specialized in the use of forecasting in policy development and the role of computer models in this field (1996). The title of his thesis was ‘The computer as modern seer’. He did a bachelor degree in Environmental Studies at Wageningen Agricultural University (1987). Besides his work for KL and the Innovation Platform he writes as a columnist for Dutch magazines and gives lectures on a frequent basis at several Dutch universities. http://www.kennisland.nl Paul Iske Chief Knowledge Officer, ABN Amro Bank, Corporate Finance After the completion his PhD thesis in Theoretical Physics, Paul Iske joined Shell Research in 1989 where he was involved in establishing and leveraging relationships with external research institutes and in the knowledge transfer between the Research & Technical Services organisation and the business environments (refineries, plants). In 1995, Paul Iske founded INTEGRAL Research Partners focusing on generation and application of knowledge and R&D results. Paul Iske joined ABN AMRO Global Transaction Services (GTS) as Head of Knowledge Management in 1997. Currently, he is Senior Vice President, Chief Knowledge Officer for ABN AMRO Corporate Finance. Before this, Paul was Vice President Knowledge Networking within the ABN AMRO e-Commerce organisation. He is one of the initiators of the ABN AMRO Knowledge Management Forum, a cross-divisional Community of Practice that aims to increase the awareness for and the impact of KM activities. On a free-lance basis, Paul acts as an independent consultant on Knowledge-conscious Management and supports organisations in the development and implementation of programs focusing on leveraging knowledge as a strategic production factor. He is a frequent speaker on international conferences and workshops focusing on Knowledge Management and Innovation. Since 2003, Paul is the Knowledge Coordinator within the Knowledge and Coordination Center of the Good Healthcare Innovation Practice (GHIP) Network in the Netherlands, a ‘click & brick’ infrastructure facilitating the development, identification and dissemination of good innovation practices in the healthcare sector. In 1997 Paul Iske became Visiting Fellow at the University of Newcastle (UK), dealing with “Interfacing Industry & Academia”. In 1999, Paul became Visiting Professor for the faculty of Engineering at the University of Newcastle, specialising in “Intellectual Capital”. Since 2002, Paul is member of the Editorial Board of KM Magazine, one of the leading international journals for (applied Knowledge Management). For the European Commission he is reviewer of various Knowledge Management projects. He has been appointed by the EC as a member of an international team to develop guidelines and best practices in the area of (measurement of) KM efforts. http://www.abnamro.com Wanda van Kerkvoorden SOLV new business advocaten Already during her law degree at the University of Nijmegen, Wanda van Kerkvoorden specialized in IP (intellectual property) and ICT law. After graduating, she further specialized in IP and ICT as an attorney, successively at AKD Prinsen Van Wijmen and Houthoff Buruma: both reputable “big six” firms. In 2000 she co-founded SOLV: the only Dutch law firm with a strict focus on TMC (new technology, media and communication). Here, she also practices IP and ICT law, with an emphasis on Internet, e-business and biotechnology. After successfully (cum laude) completing the post graduate programma “ICT Law” at the Grotius Academy she was admitted to the Dutch Foundation of ICT Attorneys (Vereniging Informaticarecht Advocaten “VIRA”). In addition to her work as an attorney, she frequently lectures and hosts workshops. Topics include the legal aspects of electronic commerce, biotech licenses and the IP aspects of websites. http://www.solv.nl
the future of the Media & Entertainment Industry, November 2003
Club of Amsterdam pdf version SupporterPricewaterhouseCoopers 17:30 – 19:00VIP Reception 18:30 – 19:30Registration, drinks, snacks, networking & great music featuring Russian singer Marynka Nicolai and her band ‘Some Lovely Girls’ 19:30 Welcome by our Host Jonathan Marks, Director, Critical Distance BV Jonathan Marks gives a brief overview of the state of the industry – and the extent of the challenges it is facing. He will also launch the motion for the debate. 19:45 Part I: Keynotes by Michel Mol, Internet Coordinator, Netherlands Broadcasting Corporation Gerd Leonhard, Music Futurist, former CEO, www.licensemusic.com, USA/Switzerland Philip Alberdingk Thijm, CEO, Het Financieele Dagblad 20:45 Coffee break 21:15 Part II: Panel with Keynote Speakers and the Challengers Monique van Dusseldorp, New Media Consultant John M. Middelweerd, Partner within PricewaterhouseCoopers, Audit practice and our Host Jonathan Marks The panel is followed by an open discussion. Michel Mol Internet Coordinator, Netherlands Broadcasting Corporation WORK EXPERIENCE 2001-present Netherlands Public Broadcasting www.omroep.nl Internet Coordinator for the Netherlands Broadcasting Corporation 2000-2001 McKinsey&Company www.mckinsey.com Management consultant to national en multinational companies 1997-1999 Grey Communications Group www.grey.nl Director of the interactive advertising agency of the Grey Communications Group in the Netherlands 1995-1997 MaxIQ Internet Services Independent consultant in new media 1985-1995 Topic Software Director/owner software corporation financial ICT systems ADDITIONAL FUNCTIONS Since 2001: member of the Board of Nieuw Akademia, a non-profit collective of scientists, artists and consultants www.nieuwakademia.nl Since 2003: consultant to Premsela, Foundation of Dutch Design www.premsela.org EDUCATION 2003 John F. Kennedy School of Government with Harvard Business School: executive course “Performance Measurement for Effective Management of Non profit Organizations” www.exed.hbs.edu/programs/pmno 2003 De Galan Groep & Van Doorne Lawyers: Captain’s Class Corporate Governance 2002 Harvard Business School: executive course “Strategic Negotiations” www.exed.hbs.edu/programs/sn 2000 Carnegie Mellon University: E-Commerce Program, tailored to McKinsey’s e-Business Building initiative 2000 McKinsey USA: condensed MBA with Stanford University en Insead: crash course corporate finance, valuation & strategy 1999-2000 One year of the biennial post-academic masters course, Lemniscaat Management School “Executive Management & Consultancy” 1983-1985 Higher Information Technology Studies, Den Haag (partly), supplemented with AMBI modules on H.B.O. level 1977-1983 Gymnasium Juvenaat, Bergen op Zoom Gerd Leonhard Music Futurist, former CEO, www.licensemusic.com Gerd Leonhard (42), is a musician and producer, writer, strategic adviser and music business entrepreneur. Originally from Germany, Gerd spend almost 20 years in the U.S., working in the music industry, and now resides in Basel, Switzerland. 1996-2002, during the heydays of the Digital Music and dot-com years, Gerd was the founder and President & CEO of LicenseMusic.com, a company that revolutionized the B2B music-licensing space by inventing a web-based software product (and online marketplace) that reduced the average transaction time for music licenses from 6 weeks to 2 hours. LicenseMusic counted thousands of clients in the Film, TV, Advertising and New Media industries, worldwide, including Disney, McCann-Erickson, Paramount Pictures, Saatchi & Saatchi, and Fox TV. As a musician and composer (guitar), Gerd won the highly acclaimed Quincy Jones Jazz Masters Award which allowed him to attend Boston’s Berklee College of Music and, in 1987, graduate with a diploma in Jazz Performance. Gerd has appeared on many recordings, concert bills and instructional videos, and has toured internationally, including some opening engagements for major acts such as Miles Davis. As an event producer, Gerd served as the Executive Producer of the pan-European talent event EuroPopDays, in Freiburg / Germany , which featured over 200 showcases with new bands and unsigned artist, sponsored by the European Commission and covered by MTV Europe. Gerd served as an Expert Adviser to the European Commission in Brussels, Belgium, in 1993-1996, as Senior Adviser to the London-based Rightscom Ltd, currently sits on the Advisory Board of the Music Business Management Division of Westminster University (London), and has consulted dozens of start-ups and SMEs in the music and technology sectors, both in Europe and the U.S. Gerd also works with venture capitalists and financial services companies in discovering interesting investment opportunities in the media-technology business. Gerd is a very active writer (look for a new book to be published in early 2004), speaker and strategic adviser, and has been quoted in Billboard, Variety, the Hollywood Reporter, the San Francisco Chronicle, Business2.0, the WSJ and Wired. He publishes his music business visions at www.thefutureof.net, a think-tank site that has been syndicated to hundreds of websites around the globe. Gerd is also the Founder of www.musicentrepreneurs.com, a network platform for entrepreneurs in the music business. Gerd has spoken, moderated and presented at dozens of music industry events, including Webnoize, MIDEM, MILIA, Gartner Conferences, Streaming Media and the Content Summits; and has lectured at Berklee College of Music, UC Berkeley, University of Miami, City University London, University of Colorado, and many others. Gerd speaks German, English, and French, and, on a good day, a little bit of Spanish and Italian. http://www.gerdleonhard.com Philip Alberdingk Thijm CEO, Het Financieele Dagblad Philip Alberdingk Thijm (41) is since September 2002 CEO of Het Financieele Dagblad Holding, Het Financieele Dagblad B.V. and BusinessNieuws Radio. After his HEAO and MBA studies he worked three years for the German insurance company Allianz. In 1992 he changed to the American publisher CCH in Chicago, which in 1995 has been taken over by Wolters Kluwer. With this take-over he returned to The Netherlands and where he had several positions as director in Wolters Kluwer. In 2001 he changed as director to the EEP Holding, a publisher for the realestate market. Then he joins Het Financieele Dagblad. Het Financieele Dagblad acquires BusinessNieuws Radio, which was a crucial step in the tranformation of Het Financieele Dagblad as ‘the multimedia news source for the enterpreneurial Netherlands’. http://www.fd.nl Monique van Dusseldorp Monique van Dusseldorp is the founder of Van Dusseldorp, a new media consultancy, and the founder of Europemedia.net, a news service about European new media developments. As the CEO of Van Dusseldorp & Partners, she initiated the highly succesful TV meets the Web and SMS meets TV seminar series, and amongst others published the report “SMS TV – Interactive television reinvented” . Van Dusseldorp is a board member of Dutch broadcaster NPS, member of the board of Kenniswijk, and secretary to the Board of the Filmmuseum, and a valued speaker at international media conferences. John M. Middelweerd Partner within PricewaterhouseCoopers, Audit practice John is auditor with PwC. His clientportfolio exists of a substantial number of Entertainment & Media companies in the Netherlands. These companies do operate locally in the Netherlands and some have international linkages. Since July 2003 John is chairman of the Entertainment & Media Group of PwC in the Netherlands. In that role he chairs the coreteam of Entertainment & Media specialists within PwC in the Netherlands. His team is responsible for business and product development in the Netherlands. The Dutch team is closely related to the international Entertainment & Media Group of PricewaterhouseCoopers. http://www.pwcglobal.com/nl Jonathan Marks Director, Critical Distance BV Jonathan Marks (45) was born in the UK, but has spent most of his working life “abroad”, 22 of those years in The Netherlands. After working in Austria and Britain, Marks settled in Hilversum, Holland’s centre for broadcasting. There he quickly built new audiences for Radio Netherlands’ English language service by producing science and technology programmes. Marks held several functions at Radio Netherlands, including eight years as Programme Director. “I was originally hired to turn a media programme into a science show. But I ended up developing both concepts into long-running radio series that brought in excellent reactions from all over the world. Since then, setting up satellite television and new media projects in Latin America and Africa have been the most challenging work.” Since leaving Radio Netherlands in September 2003, Marks has set up his own business, Creative Media Consultants. “As a media detective, I know that some of the best ideas for reaching people are coming out of the developing world. I enjoy acting as a catalyst, giving leadership to ensure new projects really happen. My new company gives me more time to pursue projects with a purpose. Right now, using mass media to reach hearts and minds has never been more important” says Jonathan. For many years he has been a frequent and impassioned speaker at media conferences, notably gatherings of the Asian Broadcasting Union, PRIX EUROPA and the European Broadcasting Union as well as London based Commonwealth Broadcasting Association. “. Reading, astronomy and being father to three kids fill in the gaps between Jonathan’s media assignments. http://www.jonathanmarks.com
the future of Food & Biotech, October 2003
pdf version Supporter PricewaterhouseCoopers Jan Willem van der Kamp Programme Director Biotechnology, TNO Bureau for Biotechnology After graduation in chemistry at Utrecht University (1970) Jan Willem van der Kamp joined Unilever where he had positions in central research and in the van den Bergh Foods company. In 1985 became director of the Cereal and Animal Nutrition Research Institute in TNO. Since 1994 he is Program Director Biotechnology in TNO Nutrition and Food Research. His external positions include President of ICC (International Association for Cereal Science and Technology) and Chairman of the Law and Regulation Committee of NIABA, the Dutch Bioindustry Association. His main hobby is playing the violin, both classic and popular music. Jeanine van de Wiel Head of Unit, Safety Assessment of Novel Foods, Health Council of the Netherlands Work experience 1985-1987 Scientific journalist 1987-1993 University lecturer and researcher in the department of Toxicology, Katholieke Universiteit Nijmegen, gained doctorate for research on the combination of alcohol and smoking with the aid of an animal model. 1987-1992 University lecturer in the department of Toxicology, Katholieke Universiteit Nijmegen. Set up course on ‘Limiting values, norms and policy’, and taught this course for a number of years to students of Health Sciences. 1992-1998 Scientific officer and senior scientific officer in the department of Environment and Health, Health Council of the Netherlands, The Hague. Secretary and advisor to various Health Council committees in the field of health and the environment, in particular the risks associated with (combinations of) chemical substances. 1999 to date Senior scientific officer in the department of Nutrition and Health, Health Council of the Netherlands, The Hague. The responsibilities include the scientific and operational development of a framework for the evaluation of new foodstuffs; safety evaluation of genetically modified foodstuffs, specific bio-active components and exotic foodstuffs in cooperation with an expert committee; participation in the Dutch contribution to consultation between experts for the European Commission in Brussels; acting as spokesperson for the Dutch delegation to the Novel Foods working group of the OECD in Paris, on behalf of the Dutch ministry of VWS; intensive consultation about new foodstuffs with the policy departments of the Dutch ministries of Public Health, Welfare and Sport, Agriculture, Nature Management and Fisheries and Housing, Physical Planning and the Environment; interaction with pressure groups and the general public through personal talks, fora and participation in public debates; interaction with industry via personal talks, negotiation and information services; and management and coaching of five members of staff. Internal budgetary responsibility amounting to 300,000 Euro per annum. http://www.gr.nl Liam Downey Honorary Professor of Agriculture in UCD, recently retired as Director of the National Agricultural and Food Development Authority (Teagasc), Ireland ACADEMIC QUALIFICATIONS On graduating from University College Cork, Liam Downey spent the first ten years of his professional career in research on milk and dairy products. Having been awarded a PhD by Reading University, England, he returned to Ireland in 1965 to take up a research appointment at An Foras Taluntais (The Agricultural Research Institute) Moorepark, Co Cork. In the course of his work in Reading and Moorepark, Dr Downey published an extensive range of research papers and reviews in various international scientific journals as well as a book entitled Food Quality and Nutrition, which documented for the first time Europe’s food research priorities. In 1973, he joined the National Science Council, where he spent the next six years (1973-1979) formulating and developing national policies and programmes in Food Science & Technology and Environmental Protection. In the course of this work, he represented Ireland on various EU committees, as well as participating in a number of international science and technology commissions. In recognition of the international contribution of his research, he was awarded a D.Sc (Doctorate of Science) Degree in 1979 by the National University of Ireland, for published research. DIRECTOR OF FOUR NATIONAL ORGANISATIONS Dr Downey was Chief Executive of An Foras Forbartha (The National Institute for Physical Planning and Construction Research) between 1979-1982. Arising from a comprehensive review which he undertook of the organisation, an innovative planning project in the format of a Foresight Study of Ireland in the Year 2000, was completed in the 1980’s. The conclusions of this study heralded many of the organisational, infrastructural and social issues confronting Ireland in the 21st century. As Director of ACOT (The National Agricultural Advisory And Training Organisation) from 1983 until 1988, Dr Downey had the responsibility of establishing ACOT as the national farm advisory and training body. Among the major initiatives under his direction, was the establishment of the Certificate-in-Farming, through which young farmers had available to them, for the first time, a vocational training programme, comparable to the best in Europe. From 1988 until 1992, he was National Director of ERAD (The Bovine Disease Eradication Board). His strong scientific background, together with a firsthand knowledge of the management and direction of major public service bodies, stood to him in good stead in the major challenges which he undertook in tackling Ireland’s long-standing problem of bovine TB. Based on the extensive research programme which he put in place, Dr Downey’s publications show that bovine TB was twice as high as it had been perceived to be, and that because of TB-infected badgers, allied to the absence of a laboratory based diagnostic test, bovine TB cannot be eradicated in Ireland. In 1994, Dr Liam Downey was appointed Director General of Teagasc (The Agriculture and Food Development Authority) which is the national body responsible for the provision of research, advisory and education/training services for agriculture, the food industry and rural development. The direction and management of this complex organisation, with an annual budget of in excess of €120m and employing some 1600 staff, required a high level of strategic management capability, combined with a thorough knowledge and understanding of many facets of science and technology, ranging from agri-food policy, agriculture, food processing, biotechnology and environmental protection to rural development. Under Dr Downey’s direction, Teagasc’s research programmes were reoriented, leading to much increased resources being secured for research on food products (especially safety and nutrition), environmental protection and the development of econometric models of the agricultural industry in Ireland and the EU. Two new farm advisory services were put in place, one geared towards servicing the needs of the commercial farming sector, and the other targeted to the less intensive farmers. Also, Teagasc’s education and training programmes were nationally accredited and incorporated into the mainstream educational/CAO system. This includes the provision for advancement into University, through the third level courses delivered jointly with the Institutes of Technology. Dr Downey’s strong scientific background combined with his extensive senior management experience, was essential in building Teagasc’s national and international standing in strategic research and in the delivery of advisory and education/training programmes designed to meet the needs of specific sectors of agriculture and the food industry. ACADEMIC DISTINCTIONS In 2000, Dr Downey was conferred with a Doctorate of Laws Degree by the National University of Ireland, in recognition of his major contribution in many fields of science and technology, both nationally and internationally.In 2001, he was awarded an Honorary Professorship in Agriculture and Food Science at University College Dublin.In 2002, an Honorary Professorship in Science was conferred on Dr Downey by the National University of Ireland, Maynooth. Joost van Kasteren Freelance journalist Joost van Kasteren (1950) got his degree in Molecular Science at Wageningen University and then worked for five years as a science writer at the Technical University in Delft. After a short period as editor of ‘ De Ingenieur’ he started as a free lance in 1984. He has written articles on biotechnology and food issues in newspapers and magazines for the last 25 years and in 2001 published an Expert View on biotechnology. http://www.joostvankasteren.nl á Roel Bol Director, Department of Trade and Industry of the Ministry of Agriculture, Nature and Food Quality Educational background 1975 State University Utrecht, Doctorate International Law Present position 2001 Director Trade and Industry, Ministry of Agriculture, Nature and Food Quality Experience 1976 Board of Health Care, EEC matters and bilateral treaties 1979 Ministry of Health and Environment, Policy Advisor Department of International Economic Affairs 1987 Ministry of Agriculture and Fisheries, Deputy Director International Economic Affairs 1988 Ministry of Agriculture, Nature Management and Fisheries, Deputy Director Trade and Industry 1993 Ministry of Agriculture, Nature Management and Fisheries, Director Minister’s Office 1997 Ministry of Agriculture, Nature Management and Fisheries, Director Fisheries Date of birth: 8th June 1950 Marital Status: Married, 3 children http://www.minlnv.nl Host Patrick Crehan, Crehan, Kusano & Associates sprl Patrick Crehan is of Irish nationality. He spent 10 years working in Europe and Japan as a researcher in mathematical physics. As a scientist his interests included quantum chaos and emergent phenomena. He was also active in discussions about the arts, the nature of creativity in post-modern societies, the meaning of science and its place among the disciplines. While working as an academic he co-founded ‘West of West 7’, a company promoting international art exhibitions and exploring concepts of ‘aboriginality’. In 1996 he dropped out of academia spending two years working for the European Commission. He worked on RTD collaboration in Information Technologies with countries of the Mediterranean basin, Latin America, Asia and Eastern Europe. In 1998 he left the Commission to work as an independent consultant in international RTD, industrial and economic development policy. He worked as an advisor to OCYT – an agency in the Cabinet of the Prime Minister of Spain. In 1999 he founded Crehan, Kusano & Associates or CKA. He believes that an important source of prosperity in the modern age depends on our ability to organise RTD & Innovation. CKA believes in building the future. CKA prospects for, evaluates and invests in new technology based business opportunities. It designs and manages processes of strategic reflection that support innovation related decision-making for enterprise, government and administration.
Re-Inventing Democracies for the Future, June 2003
Club of Amsterdam pdf version Supporters PricewaterhouseCoopers Surprising Switzerland Part I: Keynotes by Tom Kok, Director, Cool Capital Thomas Held, Director, Avenir Suisse – Think Tank for economic and social development A few Remarks on the Swiss «Model», presentation by Thomas Held (ppt, 1,566KB) Saskia J Stuiveling, President, Dutch Court of Auditors – Algemene Rekenkamer “You Cannot Put a Quart into a Pint Pot“, presentation by Saskia J Stuiveling (ppt, 172KB) Part II: Panel with Keynote Speakers and Wendy Asbeek Brusse, Staff Member, The Netherlands Scientific Council for Government Policy Jan Jacob van Dijk, Member of the Dutch Parliament, Christian Democrats (CDA) and our Host James M. Dorsey, Foreign Correspondent, The Wall Street Journal The panel is followed by an open discussion. Democracy as we know it is in crisis. The average citizen votes only every few years, usually with a negligible influence on the electoral outcome. Young people are particularly estranged from the electoral process. Surveys and studies continue to show that people are disillusioned and feel unaffected by government. The lines of communication between peoples and their governments are too weak, policy-makers lack reflexiveness and the cost of participation in the policy process seem altogether too large. In addition, many important policy decisions are now made at the EU level, by policy-makers in Brussels. When prolific citizen involvement is vital to a healthy democracy, new means of strengthening the lines of communication and engaging people in politics and government must be found. What can we learn from the Swiss model of direct deliberative democracy? Does Switzerland hold the key to future democracies that are really by, for and of the people? And what about the future role of the (visual) media? Mass media such as television and newspapers are said to constitute the backbone of modern democracy. They provide an indispensable communication channel for the democratic process. However, intense economic competition seem to be the driving forces behind the media’s production of stories that appeal to people’s emotions. Their preferred topics include danger, crime, and disaster. This makes the audience perceive the world as more dangerous than it actually is, and this influences the democratic process strongly in the direction of authoritarianism and intolerance. The fact that these mechanisms are unchecked by democratic control can be considered a fundamental problem to our political system. At the same time, the diffusion of the Internet into many households would suggest a dramatic political revolution: a driving force for change in all forms of political communication. The Internet provides the electorate with a voice, an active way to participate in the political process. People feel more connected when they are able to send dialogue as well as receive it. Will this re-engage citizens in the political process? The Internet’s structure allows for a diversity of views and exchange of information that is impossible in any other communications medium. Can our political system cope with this changing environment? What does this mean for national and local government? Will national parliaments become obsolete?
the future of Medicine / The Patient Experience, May 2003
Club of Amsterdam pdf version Supporter PricewaterhouseCoopers Part I: Keynotes by Oliver Angerer, MD, MSS, Human Exploration Science Coordinator, European Space Agency You can download his presentation ‘Medicine for Mars’ (PDF, 1,487KB) & Prof. Dr. Chris De Bruijn European Institute of Molecular Medicine (EURIMM) You can download his presentation ‘My Genes, My Health’ (ppt, 41KB) Part II: Panel with Keynote Speakers and Ronald F. Schreuder, Director, Foundation STG/Health Management Forum, Rik Riemens, Consultant, Achmea Healthcare, Wouter Keijser, MD, Medical Director, dokterdokter.nl, Board Member, Dutch Patient and Consumer Federation (NPCF) and our Host Bernard Vast, M.D. Healthcare ICT Specialist, 2Cure. The panel is followed by an open discussion. Oliver Angerer, European Space Agency: “A manned mission to Mars is widely seen as the next step in human exploration. The technological and scientific preparation for these future exploration missions (lasting up to 1,000 days) is the mandate of ESA’s new Aurora programme. One preparatory step for the manned Mars mission is to simulate long duration missions in isolated environments on Earth. This will be done in the Concordia Antarctic station where adaptation to extreme environments, altitude physiology, laboratory medicine, etc., will be studied. Telemedicine and self-monitoring of health are key components of such an isolated living environment. Concepts such as low invasiveness, speed, self-diagnosis and ease-of-use of instrumentation are being studied. These studies can contribute directly to solving problems of living on Earth today in areas such as medical home monitoring, remote healthcare, waste management, stress management and dealing with hazardous elements.” Chris de Bruijn, European Institute of Molecular Medicine (EURIMM) An outlook for the next ten years: “The next decade will show significant changes in the way healthcare is provided and financed in the industrialised world. The following forces will drive these changes: – Empowered patients will be impatient patients. Inevitably there will be an empowered and more critical health consumer because they will pay more for medical care. – As a consequence of ICT developments, web-based e-health adaptability will be essential for survival of all players in the healthcare business. Small, flexible health organisations could win the race, because they will adapt faster than large bureaucracies. Service and speed will be keys for consumer satisfaction. – Genomics will cause the shift from cure to prevention, pushing us to “live up to our genes”. Patients will know more about their own genetic profiles, motivating them to concentrate on illness prevention. New technologies will lead to more rational and standardised forms of medicine, requiring health providers and consumers to adjust from traditional frameworks.” Manage your Health by Menno Scheers, Club of Amsterdam the future of Medicine – the Patient Experience The Club of Amsterdam organised a conference about the future of healthcare focussing on the patient experience on May 28th, 2003. This report will give you a brief summary of the topics and the discussion between the panel and the participants of the Club of Amsterdam. The participants of the event filled out a questionnaire. The results are given in this report as well. Wanda van Kerkvoorden, (CEO, SOLV new business advocaten) was the host of this evening. According to Chris de Bruijn (Scientific Coordination, European Institute of Molecular Medicine) the next decade will show significant changes in the way healthcare is provided and financed in the industrialised world. Empowered patients, ICT developments and genomics will drive these changes. Genomics Oliver Angerer (Human Exploration Science Coordinator, European Space Agency) explains that it’s very important for ESA to be able to predict individual risks on bone mass reduction during a mission. In the future people will know more about their genetic profiles. Chris de Bruijn thinks that this will motivate them to concentrate on illness prevention. For example, specific food leads to a depression for people with specific DNA. With knowledge of genomics it’s possible to prevent this depression by a diet. Patients experience that their medical doctors aren’t able to discover their disease. On molecular level there’s really something wrong with those patients. These patients get a wrong medical treatment in different hospitals. New technologies and knowledge of the molecular level will lead to more rational and standardised forms of medicine. Genomics will cause the shift from cure to prevention, pushing us to “live up to our genes” (Chris de Bruijn). Chris de Bruijn agrees with an attendant that in future we’re able to focus on health instead of disease. At the moment the focus is on disease with genomics. Genomics makes it possible to focus on building blocks of health. This more positive view on health can help to cure The Club of Amsterdam asked the attendants if they want to know that their health percentage is only 34% and that they have 8 years and 145 days left. 58% of the attendants answered yes. The others said no. 84% of the participants wants to know how big the possibility is that they get a specific disease. 68% of the attendants thought that they would quit with a specific bad habit when they know exactly how much longer they would live. 74% said they would use knowledge of their genes to predict the possibility on specific diseases before getting a baby. Technology developments Chris de Bruijn thinks that web-based e-health adaptability will be essential for survival of all players in the healthcare business as a consequence of ICT developments. Small, flexible health organisations could win the race, because they will adapt faster than large bureaucracies. Service and speed will be keys for consumer satisfaction. Technology is pushed forward for empowerment of patients. Don’t people have to change their attitude first? Wouter Keijser (Medical Director, dokterdokter.nl, Board Member, Dutch Patient and Consumer Federation (NPCF)) describes a patient as ‘the waiting.’ In the future the patient is more active. Dossiers will be accessible all over the place. The medical doctor will be a coach. It needs time to change this attitude. Rik Riemens (Consultant, Achmea Healthcare) states that a lot of people won’t use technology and change their behaviour to a more active approach. As an example he tells about a person with a broken hip who had to wait two months for their medical treatment. He didn’t pick up the phone, even if he knew that he could get help immediately. 42% of the visitors would mind to be medically treated by a robot or a computer. To the question if hospitals should focus more on technologies rather than on social aspects to provide a higher quality of healthcare in the future, 37% answered yes. 58% thought that clonage should be allowed to develop for example a second hart or kidney for transplantation. 74% wouldn’t prefer to go to a medical doctor instead of using a self-monitoring system to get a diagnosis for their disease. 84% of the visitors thought that real-time information about the health of their body would make them live healthier. 26% thought that real-time information about the health of their body would make them feel happier. Financing healthcare Empowered patients will be impatient patients according to Chris de Bruijn. Health consumers will be more empowered and more critical, because they will pay more for medical care. The way of financing of healthcare will change because of the shift from cure to prevention in the future. How do we have to finance prevention? It is possible that insurance companies are going to select their clients. Then people with a high risk for cancer who smoke won’t get an insurance. Rik Riemens says that insurance companies should only use general information for the insurance instead of individual genomics. To the question if people with ‘good’ genes should have to pay less insurance, 95% of the participants answered no. But if you know what you get, why should you have an insurance? Ronald Schreuder (CEO, STG/Health Management Forum) thinks that the whole insurance concept needs to be re-defined. People with a lot of overweight are sure to get a lot of other diseases. An insurance company might say that people with overweight get surgery, but that they have to pay a part of the money back if they eat too much again. An attendant stated that ‘someone’ has pushed bad products with wrong information to us. What are insurance companies going to do? At the moment the government is making policy for it. The shift from cure to prevention seems to be less expensive. Ronald Schreuder states that this is not really true. Some ways of prevention are very expensive. People will get older and die of other diseases. Patients with lung cancer are relatively cheap.
Senior Citizens & future Technology, April 2003
Club of Amsterdam pdf version Supporter PricewaterhouseCoopers Worldwide, the number of senior citizens is projected to more than double by 2030, from 420 million to 973 million. Almost 20% of European seniors now have Net access. Older consumers are quite often very discriminating and quality- and price-conscious. They are active and enterprising. All together they own some 65% of the total private assets in The Netherlands. Approximately 40% of the consumptive spending will be for the account of senior citizens in 2010. Part I: Keynotes by Jan Thie, Physician, specialised in public health, KITTZ & Mili Docampo Rama, Senior Strategy Consultant, Philips Design Part II: Panel with Keynote Speakers and Elisabeth Weinberger, Coordinator of the Ambassadors Project of SeniorWeb, Mei Li Vos, Politicologe, Infodrome @ United Knowledge, Hugo de Bruin, HDB Interactive and our Host Henrik Brameus, CEO, Benitel. The panel is followed by an open discussion. Jan Thie, Physician, specialised in public health, KITTZ: “In the near future, seniors will form the largest group of consumers in modern western countries. They will also be the largest consumer group for facilities related to well-being, housing, and care. Senior citizens wish to live in their own home for as long as possible. They want to stay in control over their own life and they wish to fully participate in society as independent citizens. How can technology facilitate them to achieve their goals? How can we connect products and services with the possibilities and needs of senior citizens? How can products and services stimulate and support their independence and social participation, instead of creating unnecessary barriers? Technology can play an important role in the solution of social problems. Technology can also provide useful, comfortable, convenient, and safe products. Technology can support to service delivery. Home automation (domotica), smart living, applications of ICT (Information and Communication Technology) and design for all, are the main issues in this presentation.” Mili Docampo Rama, Senior Strategy Consultant, Philips Design: “The presentation will be about Technology Generations. TG is about understanding the generational mind set of people when it comes to technology, which has shown to influence their attitude, behaviour and usage substantially. Research has shown that the formative period of each generations has a big impact in the way they relate with technology now and in the future. In the presentation, I will indicate the value of this knowledge for innovation, branding and marketing concept development and how it enables businesses (including marketing) to avoid stereotyping of their target groups and rejecting seniors as potential.”
the future of Mobility, March 2003
Club of Amsterdam pdf version Supporter Hogeschool van Amsterdam André Hammer, General Director, Connekt: “Modern society is facing major problems with its mobility and accessibility. Especially in large urban areas these are growing dramatically. People want to be more mobile, in itself vital to modern economy. However, our living environment needs to be protected as well. This dilemma forces us to make fundamental, intelligent choices. Especially with regard to big cities, because how do we maintain its vital economic and cultural functions and will we manage to keep it an attractive living environment at the same time? This issue is no longer either an exclusive public or private responsibility. A strcutural solution – a transition to sustainable mobility – has to be found through far-reaching cooperation between public and private parties, together with the help of research institutes. Last but not least, let us not forget about the citizens of urban areas, the mobilists themselves. In short notice we can already start with an innovative series of mobility market services that will influence the intensity of the traffic and the use of the infrastructure.” New innovative transport concepts: from technology push towards demand driven Wim Korver, TNO Inro: “It is not difficult to list a number of inventions of new transport concepts claiming to solve the existing and coming transport problems. Examples are: the Transrapid, all kind of people mover systems, underground transport systems, etc. All these ideas have one thing in common: they are based on a specific technological innovation. But what the contribution is on solving a specific transport problem is unclear. The analysis who will be going to pay for the new system and what actual the users benefits are, is mostly done afterwards. To make the innovation process more effective we need to incorporate the user as soon as possible in the innovation process.” In his presentation Wim Korver will give examples of successful and unsuccessful transport innovations. Also a more theoretical background will be presented of how innovations processes in the transport system work. This is based on a historical analysis, and enriched with possible developments (scenarios) for the future. Finally he will show some promising first steps of new ways of stimulating innovation within the transport system. Part I: Keynotes by: André Hammer, General Director, Connekt and Wim Korver, head of the Department of Traffic & Transport and member of the management team of the institute TNO Inro (Infrastructure, Transport and Regional Development) of Applied Scientific Research TNO in Delft. Part II: Panel with the Keynote Speakers and the challengers Frederik Johannes Abbink, Technical Director of the National Aerospace Laboratory NLR, Ronald K.A. M. Mallant, Programme Manager Fuel Cells, Energy Research Centre of the Netherlands (ECN), Luud Schimmelpennink, industrial designer, managing director, Ytech Innovation Centre and our Host J.P. Thomas Thijssen, CEO, Hamilton International. The panel is followed by an open discussion. Pictures from the event:
the future of Urban Development, February 2003
Club of Amsterdam pdf version Supporters PricewaterhouseCoopers LOGICmerce Are you prepared for the changes in the European market? Do you know how to create a competitive business, which survives the future business landscapes? Do you know the key factors for a changing urban environment? This Event about the future Urban Development is of concern to the building industry and to everybody who needs to know what impact Urban Development will have to its business. Part I: Dialogue: Winy Maas, Architect and Urban Planner, MVRDV & Paul Schnabel, director of the Netherlands Social and Cultural Planning Part II: Panel with Dialogue Partners and Kees Rijnboutt, Architect, de architectengroep, Bernard Hulsman, NRC Handelsblad, Jan Fokkens, Chairman, GIDO-Stichting and the Host Karel van der Poel, founder & CEO, Blue-Nova Winy Maas: “European borders disappear – new regions appear. What is the role of The Netherlands in this new landscape? Is this going to be a landscape of internal competition or should Europe collaborate and The Netherlands as a consequence specialise? How is this going to look like? What kind of specialisation is needed?” Paul Schnabel: “Paradoxes reign in the arena of urban development, to a great deal determining its future. The real ‘city-zens’ are moving out to ever greener suburbs, mainly consisting of low rize onefamily houses, whereas the ‘villagers’ from abroad take up residence in the cheap apartmentblocks surrounding the centres of the old cities. They urbanize their traditional village-life, but do not take part in traditional western urban life. Spectacular concentrations of highrise officebuildings on traffic hubs develop as visual eyecatchers into landmarks of urbanity, but real urban life is a leisure time activity of suburbanites. They turn the old and very vulnerable smallscale citycenters into stagesettings for a neo-bourgeois lifestyle. Convenience shopping become concentrated in shopping malls with ample parking space, funshopping will be an ‘urban’ pastime, not necessary focused on buying the goods the shops so beautifully display.” Photos from the Event