Content Special Edition: Burning Issues Next Event A Education B Resources: Water, Energy, Air, Food C Health D Climate Change / Sustainability E Economy / Stock Market / Poverty F BiodiversityG Waste / Pollution H Globalization Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the Club of Amsterdam Journal. Nick Bostrom: “An existential risk is one that threatens the premature extinction of Earth-originating intelligent life or the permanent and drastic destruction of its potential for desirable future development. The materialization of such a risk would be an existential catastrophe. Although it is often difficult to assess the probability of existential risks, there are many reasons to suppose that the total such risk confronting humanity over the next few centuries is significant. Estimates of 10-20% total existential risk in this century are fairly typical among those who have examined the issue, though inevitably such estimates rely heavily on subjective judgment. The most reasonable estimate might be substantially higher or lower. But perhaps the strongest reason for judging the total existential risk within the next few centuries to be significant is the extreme magnitude of the values at stake. Even a small probability of existential catastrophe could be highly practically significant.” Nick Bostrom is Director of the Future of Humanity Institute, Oxford University and presents at our next event the future of the Future – Thursday, 3 November! …. interested in knowing more and sharing thoughts and ideas …. join us! The Club of Amsterdam identified some key ares of global challenges and dedicates this Journal to “Burning Issues”.Felix Bopp, editor-in-chief Special Edition: Burning Issues Introduction “Burning Issues” is a contribution to a continuous dialogue that intends to motivate, connect, accelerate ideas, innovation, solutions … We invite you to join and share your ideas, experience, to report about projects, theories, more burning issues … For comments – please visit our blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com Burning Issues A Education – Peter van GorselB Resources: Water, Energy, Air, Food – Michael AkeribC Health – Philip GagnerD Climate Change / Sustainability – Chandran Nair / Douglas Mulhall / Diana den HeldE Economy / Stock Market / Poverty – Hardy F. SchloerF Biodiversity – Biodiversity is life / Sustaining Life: How Human Health Depends on BiodiversityG Waste / Pollution – Douglas Mulhall / Diana den HeldH Globalization – Social Media Revolution / Madanmohan Rao Next Event the future of the FutureUtopia versus The End Of The World As We Know It Thursday, November 3, 2011Location: Volkskrantgebouw, Wibautstraat 150, 1091 GR AmsterdamThe conference language is English.In collaboration with Gendo The speakers and topics are Nick Bostrom, Director, Future of Humanity Institute,Oxford UniversityThe work futurists do, humanities great potential. Arjen Kamphuis, Co-founder, CTO, GendoThe Cassandra Syndrome, nobody likes a party pooper. Anders Sandberg, James Martin Research Fellow,Future of Humanity Institute, Oxford UniversityCognitive biases and what to do about them.The art of usable foresight. Moderated by Kwela Sabine Hermanns A Education Wealthy countries currently give $2 billion each year to help poor countries pay for basic education. They would need to give an additional $10 billion each year to put all children in school by 2015.Global Citizen Corps One in five adults in the developing world – almost 862 million people – cannot neither read nor write. Women’s illiteracy rates exceed 70 percent in more than 20 developing nations. The educational future of millions of children is also is bleak: 125 million primary school-aged children are not in school, two-thirds of whom are girls. Some 150 million children do not complete primary school, and another 200 million suffer in poor learning environments.CARE The worldwide e-learning industry is estimated to be worth over $48 billion according to conservative estimates. Developments in Internet and multimedia technologies are the basic enabler of e-learning. The five key sectors of the e-learning industry are consulting, content, technologies, services and support.Wikipedia Peter van Gorsel, Educational Business Developer, University of Amsterdam Peter spent many years in publishing before becoming Director of the Institute for Media and Information Management at the Hogeschool van Amsterdam. Since October 2010 he started his current assignment.Club of Amsterdam: Are the current educational standards and policies accurate to prepare future generations to this ever more globalized world? Which countries over the world seem best prepared? Peter van Gorsel: There is no perfect way to educate people because local, national and international culture plays a big part and young people are not cattle. So there is no global answer to what education should be and what policies will work and what policies not. The difference between countries are enormous and there seem to be no countries that are the best in everything. Each country has institutions that are very good in some area’s but those same countries are doing very bad in others. Nobody is really prepared for the uncertain future and unsure job market that will come out of this crisis. Education certainly can’t be everything to everybody. Education in a broad sense is preparing people for a fulfilling life and a rewarding job that matches their talent and capacities. Most educational thinking is still very much rooted in the 19th century and revolves around the transfer of static knowledge that the teachers grew up with and is strongly divided along lines that are blurring: academic, vocational, artistic etc. It also takes the position that teaching is something completely different form the outside world. Hence the walls between education, business and arts. Politicians often see education as a means to enhance economic development or a way to promote their view or policy. Funding is in such cases used as a lever to bring about changes that they want to see in educational systems. Top positions in education are therefore often a political more than a professional nomination. The world maybe globalized but education isn’t. Do we now face more challenges concerning education in a globalized world then the ones we already had such as illiteracy, the necessity to prepare generations for the future or women’s uprising through education? Peter van Gorsel: Future generations will have to deal with the effects of globalization and their careers will be much more erratic and unsure. Intensified competition for top jobs will be a feature of the future as well as strong division between high earners and the mass of workers below them bridging about stronger class divisions and erosion of educational systems as state support falls away. Students in western parts of the world seem to be especially unaware of this while they are the first ones that will have to face these harsher circumstances. The role of women will be more important than in the past both in education and inn the workplace. They, however, work and learn, differently from boys. Education should reflect that without bending too much in one direction. What role should technology play in our educational system in the context of a globalized and evermore technologically advanced world? Should we set limits to the use of technology in education and if so to what extent?Peter van Gorsel: Technology can never take the place of good and committed teachers. It can, however help teachers to work in a more interesting way and assist students with complicated projects and give them access to knowledge now beyond their reach and means. Technology is vital when we look at the education and training or those people already out there. Lifelong Learning is certainly one of the most important aspects of the future of education. Through blended learning, on line coaching and monitoring workers can stay up to date and abreast of the latest in their field. There are no limits to use of technology in education; there is however the fine balance between the time spent with technology and the time spent with teachers. B Resources: Water, Energy, Air, Food Resources WaterMore than 1 billion people have no access to clean and safe drinking water while over 2 billion lack access to adequate sanitation.Global Citizen Corps Agriculture currently uses 11 percent of the world’s land surface and uses 70 percent of all water withdrawn from aquifers, streams and lakes for crop production. Land and water resources are, however, unevenly distributed. Cultivated land area per person in low income countries is less than half that in high income countries, and its suitability for agriculture is generally lower.FAO – Food and Agriculture Organization of the United NationsEnergyCountries belonging to the Organisation for Economic Co-operation and Development (OECD) experienced their strongest demand for energy since 1984, up 3.5 percent. In contrast, power consumption in Non-OECD countries grew 7.5 percent in 2010.China’s 11.2% energy consumption growth made it the world’s largest energy consumer, pushing the U.S. from the top spot. China accounted for just over 20% of all the energy consumed in the world during 2010.World-proved oil reserves in 2010 were sufficient to meet 46.2 years of global production. The Middle East holds 752.5 million barrels of oil, more than half the world’s total. South and Central America is a distant second with 17 percent of proved oil reserves.Qatar’s proved natural gas reserves have exploded 98 percent since 1990 and today account for 13.5 percent of the world’s output, third highest behind Russia and Iran. Qatar’s natural gas production has experienced a similar rise, growing 30.7 percent in 2010.Coal supplies nearly 30 percent of global energy due to strong consumption demand from China and the developed world-where coal expenditure grew at the fastest pace in 30 years. The U.S. holds the largest reserves of coal (28 percent) but China accounts for roughly 48 percent of the world’s demand.Brazil’s use of hydroelectricity has increased 30 percent since 2000 and the country accounts for nearly 12 percent of the world’s total. China accounts for slightly more than 20 percent of worldwide consumption and saw its hydroelectric use increase by more than 5 percent in 2010.Consumption of renewable energy has skyrocketed 209 percent over the past 10 years, far outpacing coal’s 48 percent jump. Nearly one-quarter of the total renewable energy usage comes from the U.S. which uses 121 percent more renewable energy than it did a decade ago.China has surpassed the west to emerge as the world’s largest manufacturer and producer of solar panels. Wind, solar and biomass energy are expected to represent 8 percent of the country’s energy output by 2020.U.S. Global Investors AirClean air is considered to be a basic requirement of human health and well-being. However, air pollution continues to pose a significant threat to health worldwide. According to a WHO assessment of the burden of disease due to air pollution, more than 2 million premature deaths each year can be attributed to the effects of urban outdoor air pollution and indoor air pollution (caused by the burning of solid fuels). More than half of this disease burden is borne by the populations of developing countries .WHO – World Health Organisation Food925 million hungry people in 2010:Asia and Pacific 578 million, Sub-Saharan Africa 239 million, Latin America and the Caribbean 53 million, Near East and North Africa 37 mllion, Developed countries 19 million.FAO – Food and Agriculture Organization of the United Nations The number of hungry people has increased since 1995-97, though the number is down from last year. The increase has been due to three factors: 1) neglect of agriculture relevant to very poor people by governments and international agencies; 2) the current worldwide economic crisis, and 3) the significant increase of food prices in the last several years which has been devastating to those with only a few dollars a day to spend. 925 million people is 13.6 percent of the estimated world population of 6.8 billion. Nearly all of the undernourished are in developing countries.World Hunger Michael Akerib, independent higher education professional Part academic, part consultant, of multicultural background, fascinated by Russia, the Arctic, Brazil, natural resources, demography, new spaces, Biotechnology, post-humanity and many many more issues. A Halloween Story ‘You are confusing two concepts: answering the questions and formulating them correctly. Only the latter is required of an author.’ – ChekhovA message for Halloween: let us not listen to the witches that tell us to walk into an age of scarcity and perhaps even into the next dying out by destroying the strategic natural resources our earth has been endowed with: air, food, water and energy sources which are intricately woven to form our environment from which we derive our basic needs. Instead, let us resuscitate the voices of the fairies that were left drifting while we were only concerned with prices and that are telling us we need to avoid an impending disaster. They are telling us there is a problem and that a solution needs to be found as quickly as possible. So does the United Nations Environment Program which states in a recent report that if the right systems are implemented as of today, agriculture could feed 9 billion people AND become largely carbon neutral. The alternative would satisfy the witches: the inability to produce sufficient food would lead to mass migrations, famines of an unprecedented scale and global social movements as prices skyrocket to unprecedented levels and the poor suffer even more. The agro-industrial model, built over the last half-century, which sees the environment as a machine from which products must be extracted from unlimited resources with the help of technology; and the market as a global free-for-all arena, driven by price rather than quality – so as to reduce the percentage dedicated to food from our disposable income – is unable to sustainably feed a growing human population. We now consume more food than we produce, thus depleting stocks. We need to rethink not only agricultural production but also the policies of retailers – who have driven the prices down to levels at which farmers can no longer concentrate on quality – and the expectations of consumers. The very first step in any decision making process is becoming conscious of the problem and therefore of the need of a solution and this seems to have finally happened. For a humanist, the alternative model to ‘us or the planet’ is one that sees humans as a component of a broad biological system – a complex dynamic model that links man and the earth’s resources. Concrete steps to apply this model include stopping deforestation, in particular in tropical areas, as these prime biotopes are essential cogwheels in the water cycle and in reducing atmospheric carbon. Fertilizer addition to the soil needs to be reduced as it contaminates water tables and rivers. Methane release from animal manure, cattle in particular, also requires a substantial reduction. Land usage (including not only pasture but also land devoted to grain farming) to produce beef is colossal. Convincing consumers to eat other types of meat or, on a more technological vein, producing meat in the lab, would contribute to preserving our environment. Investments in agroecology would represent a big step forard in solving the food issue as well as allowing a satisfactory management of the three other resources. These investments can only be made by governments as major food companies are not interested in systems that offer a lower productivity per hectare. Investments must include storage facilities to enable farmers to store product rather than selling at harvest when prices are lowest. Investments must also be made in educating farmers to use these techniques and laws must also allow small farmers ownership of the land. Indeed, agroecology, by relying less on external outputs, offers the advantage of breaking the reliance of agriculture on energy which is required for fertilizers, pesticides and to drive agricultural machinery. Pests are controlled by a variety of methods, such as insect repellent plants or animals such as fish in the case of paddy rice. Prioritizing local production, as against global supply chains, also reduces the energy required to process food and transport it over long distances. This will not reduce the need for infrastructure to avoid produce spoilage which is a major source of waste in developing countries. Introducing such methods would cease making the small farmer ‘the global epicenter of extreme poverty’ as he is described in the Millennium Project. The reduction of food wastage should also become a matter of interest to retailers and consumers – statistics show that up to 30 to 50% of food products are thrown away. A pick up and recycling system in France, in particular to use this wastage as an energy source, has been shown to be profitable. Water scarcity, already a fact in many countries, and variability in rainfall (and let us not forget that 80% of crop-land uses rainfall as its water source) becomes less of a problem with new forms of agriculture, which includes better rain water harvesting, particularly if new varietals are developed which require less water. Small infrastructure building is essential to enable access of water for the poor living in arid areas. Yields, and therefore farmer income is increased. New desalination technology, using substantially lower amounts of energy, will enable countries to regulate water availability in periods of low rainfall. Our planet has a unique atmosphere that allows life and regulates the climate. An increase in the content of CO2, as is forecast from developing countries, would induce major changes in the earth’s ecological and geological system. Power generation is a major contributor to this state of affairs. We discussed above the importance of tropical forests as carbon sinks. On the supply side, agriculture is a major contributor of climate change as manure releases substantial quantities of methane. Coal usage in OECD countries should be gradually replaced by natural gas as CO2 emissions are heavily taxed. This is unlikely be the case in the rest of the world, and in China in particular. Transport also has a major impact as it consumes sizable quantities of energy essentially in the form of gasoline. While the number of vehicles is expected to increase sharply, particularly in Asia, more efficient engines and alternative energy sources, particularly in cars developed and sold in America, Europe and Japan, should contribute to slow the expansion of oil consumption. ‘Smart’ vehicles and roads could reduce consumption by up to 40%. As the world’s energy consumption increases, alternatives to oil will inevitably have to be used particularly as reduced availability of ‘black gold’ will drive prices upwards – whether peak oil is due to dwindling reserves or to the enormous amounts of capital required to locate and develop new deposits, oil production is set to fall. Reduced energy consumption would contribute to cleaner air by reducing the amount of pollutants released. Technology will be a major factor determining the choice of the substitute, whether it is by cleaning coal, developing advanced materials for solar energy or inventing groundbreaking technologies. Developing countries may well have considerable difficulties to access these new sources and remain contributors to atmospheric pollution and global warming. Greenhouse gas emissions could also be reduced if meat was grown in the laboratory as experiments under way appear to make it a clear possibility. For such programs to become reality, retailers must lend a hand by accepting products with a greater variability. Standardization is difficult, if not impossible, to achieve with sustainable agriculture. Higher prices of oil would undoubtedly assist in making this change in the agricultural paradigm. Such price increases could be a result of conflicts in producing countries – such as has recently been the case in Libya – or of the ability of China and the US to each secure captive production sources leading other buyers to pay premium prices. Major price increases in oil would lead once more to the transfer of wealth from consumers to producers, with the poorer countries, particularly in Africa, suffering most. Turbulence in the currency market, particularly a weak US dollar, has negative long-term repercussions on oil availability and therefore leads to higher prices. A concerted action by Central Bankers would help stabilize currencies – perhaps with the introduction of a new global currency or the return to an indexation on gold. The doorbell has just rung – children from the neighborhood were treat or tricking me. Having run out of sweets I offered them a ten dollar greenback which they turned down. Just like they turned down a 10 Euro bill. They asked for a gold coin, or a barrel of oil, but I did not have one. I am lucky to live in Switzerland and was able to give them a 10 franc note. They took it – no trick for me. I hope the same applies to all those of us who live on this planet. Seven billion at the latest count. C Health Cardiovascular diseases (diseases of the heart and blood vessels that can cause heart attacks and stroke) are the leading causes of death in the world. Healthy diet, regular physical activity and avoiding the use of tobacco would prevent most of these deaths.Mental disorders such as depression are among the 20 leading causes of disability worldwide.Extensively drug-resistant tuberculosis has been recorded in 45 countries.Worldwide, deaths of children under-five years of age declined from 93 to 72 deaths per 1,000 live births between 1990 and 2006.There are 9.2 million physicians, 19.4 million nurses and midwives, 1.9 million dentists and other dentistry personnel, 2.6 million pharmacists and other pharmaceutical personnel, and over 1.3 million community health workers worldwide, making the healthcare industry one of the largest segments of the workforce.WHO – World Health Organisation In 2003, healthcare costs paid to hospitals, physicians, nursing homes, diagnostic laboratories, pharmacies, medical device manufacturers and other components of the healthcare system, consumed 15.3 percent of the GDP of the United States, the largest of any country in the world. For United States, the health share of gross domestic product (GDP) is expected to hold steady in 2006 before resuming its historical upward trend, reaching 19.6 percent of GDP by 2016. In 2001, for the OECD countries the average was 8.4 percent with the United States (13.9%), Switzerland (10.9%), and Germany (10.7%) being the top three. US healthcare expenditures totaled US$2.2 trillion in 2006. According to Health Affairs, US$7,498 be spent on every woman, man and child in the United States in 2007, 20 percent of all spending.Wikipedia The world healthcare IT market is expected to grow from $99.6 billion in 2010 to $162.2 billion in 2015, at a CAGR of 10.2% from 2010 to 2015.marketsandmarkets.com Philip Gagner, Chief Scientist and Vice President, Schloer Consulting Group Schloer Consulting Group is presently developing large scale interoperable electronic health records (EHR) systems specifically designed to assist in the delivery of patient-oriented, biometrically secure healthcare on municipal, regional, and national levels. Philip has more than 30 years of experience in the computer and technology fields, including robotics, digital hardware design, software development, data communications, finance, and law. He earned a Juris Doctorate from Georgetown University, and has litigated some of the lead cases in software and technology law. In addition, his technical experience includes work as a researcher at the M.I.T. Artificial Intelligence Laboratory, hardware and software engineering as Senior Software Engineer at Digital Equipment Corporation, several years as a senior researcher at the Federal Judicial Center in Washington, D.C., and founder of Legal Data Systems, a software solutions company. Club of Amsterdam: With technology now present in all aspects of our daily lives it is not surprising that healthcare systems in high-income countries are depending more and more on technological and computer assisted devices for their functioning and services. The 2011 American healthcare system reform illustrates perfectly the computerization of a number of Medicare activities. Are the current security measures and regulation rules enough to guarantee the functioning of the system concerned with such an important issue as health? Philip Gagner: Let me, somewhat artificially, divide healthcare technologies into two parts: First are those that actually deliver healthcare (such as EEG machines and which I will label “medical devices”) and second are those that keep patient histories and perform billing and financial systems (which are generally called Electronic Healthcare Records systems). I think that, given current technologies, these must be viewed separately, although some devices such as sleep apnea PAP machines, some dialysis machines, and some insulin dispensers are both therapeutic and keepers of records. With regard to medical devices, the current security situation is appalling. At a recent Black Hat conference, a security researcher demonstrated how easily he could hack medical devices such as an insulin pump. The researcher, Jerome Radcliffe, was interested in the security of his own insulin pump and he discovered that there was essentially no security at all in the device: He could remotely control it with a simple radio transceiver, assisted by a java applet provided by the device manufacturer.1 More and more medical devices are being networked, and those networks are connected to the Internet. This is true both for home monitoring and for use in physicians’ offices and hospitals. The convenience of remote access (as well as remote control) makes such connections inevitable.2 The increasing use of wearable monitoring devices (often connected to smartphones) presents other security issues, both privacy issues and even the continued good health of their users. Connecting a device to a smart phone is easy. However, smart phones are notoriously easy to hack, and any system that uses them is vulnerable to denial of service, eavesdropping, man in the middle, and insertion of dangerously false data or commands. These devices are generally connected wirelessly, and the protocols that they use (CGM and serial Bluetooth, for example) are also fatally insecure. In addition to wearable sensors, hospital equipment is increasingly connected to networks, and the security used is generally non-existent or easy to compromise. If the possibility of remote commands to mis-delivery insulin is not sufficiently alarming, consider the group of researchers who were able to gain wireless access to a commercially available heart defibrillator and pacemaker. They were able to do so in an undetectable manner, and claimed that they could easily have set the device to kill the user, had the device been in a human body.3 Many millions of such devices are implanted or worn today, and tens of thousands more are prescribed or implanted each day. For existing devices, correcting even the most blatant security flaws is an intractable problem. As Gollakota et al. point out, such devices, have limited memory and limited possibility of upgrade. Replacing them would often require major surgery with high risks. In addition, using cryptographically secure techniques might actually endanger the patients, for example if doctors at a different hospital required emergency access to the device. For future devices, security can, and must, be built into the devices. Existing medical standards are inadequate, and all software (including crypto software) for medical devices has special requirements of reliability and proper fail-safe modes. All software is notoriously prone to unanticipated bugs, and the more complex the device, the more prone to bugs it becomes. Security for medical devices must be simple, and at the same time highly resistant to passive (e.g. unauthorized monitoring) and active attacks. Active attacks here mean attacks that issue unauthorized commands to the medical devices. Adopting rigorous medical device communication standards and thorough device testing can reduce the above problems for future devices. Today, there are no universally accepted standards, and there is little if any penetrability testing. Even so simple a method as wearing a removable metal shield over the implanted device can significantly reduce radio remote control hacking (see footnote 3), but these are not generally known to, or even thought about, by doctors. The difficulties of allowing access to authorized medical providers while denying it to unauthorized ones, ties the problems of device security to problems in electronic healthcare records (HER). The healthcare records industry is fragmented not only along national borders, but also within nations. In many countries there are multiple competing systems of EHR, with the United States being the worst example. Simply obtaining a patient’s electronic healthcare records can be such a bureaucratic and technical nightmare that doctors often merely fax them. This is even more true for records might be stored on incompatible systems, or systems with incompatible authorization protocols When healthcare records are stored electronically, there are no universally accepted security standards. There are various laws in various countries regarding patient privacy, but from a technical standpoint, these are meaningless. If my doctor has my records on an office computer, and a worker in the doctor’s office, on the same network, downloads a pirated electronic game containing computer viruses and Trojan horses, then all the policies and laws in the world have no effect. A famous case of public disclosure involved cancer records of the actress Farrah Fawcett and other celebrities. In 2008, an unauthorized employee with an administrative password was easily able to access them and sold them to the press.4 Security of EHR, like security of medical devices, is both a technological problem and a medical problem. As medical devices and medical records systems become more and more integrated, issues of security and privacy become issues of medical ethics and of sound medical practice. Just as doctors should not use equipment on which they has not been trained, neither should they use computer systems that they don’t understand. But, every day, in every country, they do. Social and legal systems must be changed to address these issues. First, we can no longer tolerate fragmentation of EHR standards. To be minimally medically acceptable, an EHR system must be able to forward records to at least the likely set of medical providers My company, Schloer Consulting, has designed a system that provides for electronic translation and interchange of EHR between all major standards, and uses biometric security and encrypted channels as integral components. This is not a perfect solution, but it is far superior to most systems. Devising secure technical solutions for EHR within one group – a nation, for example – is not that difficult, but it is expensive. It requires cooperation and enforced standards between providers, and between providers and payers.5 In the United States, such cooperation has been mandated by recently passed legislation, what Republicans there term “ObamaCare”. We do not think that this legislation goes far enough and it certainly does not solve, or even address, the problems globally. Medical device and EHR cyber security standards both must be rigorous, and both ought to require thorough penetration testing. The first murder by cyber attack probably has not occurred – although we would not know if it had – but in today’s world, it is a very real possibility. The first major releases of EHR have, indeed, occurred. Present security technologies for medical devices and records are totally inadequate. We can correct this with a combination of legal, ethical, and technological changes, but resources must be made available to do this. I do not see this happening to nearly the extent that is required. The Personalized Healthcare Initiative, a recently launched project in the USA, has set itself the goal of using clinical and genomic information to improve the effectiveness, safety and quality of treatment for patients by adapting treatments to each individual’s medical identity. Would this kind of project be possible on an international scale or are the established healthcare systems, such as the French one characterized by universal coverage, the most efficient system we can hope for at this scale? Philip Gagner:The US healthcare system is a disaster. People in the USA pay four times as much as most of the civilized world for healthcare, without significantly better outcomes (and in many cases, such as infant mortality, much worse outcomes). Despite the deplorable state of both its public and its private healthcare, the US remains a leader in medical technology research. One of the most ambitious and controversial high-tech programs is the Personalized Healthcare Initiative (PHCI). In the words of the US Department of Health and Human Services official documents: “The Personalized Health Care Initiative will improve the safety, quality and effectiveness of healthcare for every patient in the US. By using “genomics”, or the identification of genes and how they relate to drug treatment, personalized health care will enable medicine to be tailored to each person’s needs.”6 The PHC has two guiding principles and four goals:Principle 1: Provide federal leadership supporting research addressing individual aspects of disease and disease prevention with the ultimate goal of shaping preventive and diagnostic care to match each person’s unique genetic characteristics. Principle 2: Create a “network of networks” to aggregate anonymous health care data to help researchers establish patterns and identify genetic “definitions” to existing diseases.The four goals are generally to (1) link clinical with genetic information; (2) protect individuals from unauthorized or discriminatory use of genetic information; (3) ensure the accuracy and clinical validity of genetic testing; and (4) develop common policies for access to genomic databases. It is notable that neither of the two guiding principles explicitly includes either ethical or privacy concerns. The second goal (and to a limited extent the fourth) addresses individual privacy concerns but, as I read the descriptions of them, fail to recognize that privacy is, in fact, in conflict with the other goals and principles. PHCI builds on prior U.S. law, primarily the Genetic Information Nondiscrimination Act (GINA) that prohibits most uses of genetic information by employers and by health insurers. This law, according to the NIH National Human Genome Research Institute, is required to ensure that individual healthcare can flourish without patients worrying that test results may adversely affect their work or insurance situation. It is worth focusing on GINA because it is both an inspiration for, and intimately connected with, the implementation of PHCI and because the concern about whether patients will risk bad non-medical consequences from a medical test is a valid one. Employers are rationally less likely to hire and train an employee who carries a genetic marker for early death. Similarly, private insurance companies are less likely to provide health insurance to somebody who is more likely than average to develop a severe condition requiring expensive medical care, if they have the option. Employers are relatively easy to regulate. Their actions are, to the employees, quite public, and measures in the US such as work hours, minimum wage, and even anti-discrimination laws have been widely successful. Because this is another anti-discrimination statute, it also is likely to be widely observed and honored. Insurance companies are another matter. American insurance law does not protect people with non-genetic indicators of future bad health, such as cancer polyps or a negative X-ray diagnosis. In fact, GINA actually leaves them worse off, because, deprived of clearly relevant predictive data, insurers must rely on less reliable indicators or on secondary sources, such as treatments given. This means, at best, attempts to indirectly circumvent the prohibition, as well as the use of an inconsistent set of predictors. It means increased randomness as to outcomes, which in turn means that the overall variance in cost of insurance premiums will rise for the population. Because negative diagnosis can be inferred from treatment (and the use of this data is not prohibited), it means that patients will be less willing to undergo preventative care methodologies if they perceive them as likely to raise their premiums.7 Second, patients who receive bad news about their genetic testing will, rationally, opt-in for higher medical insurance coverage, and patients who receive good news will, rationally, opt for less. The outcome is an overall smaller population with more healthcare risks, and the GINA goal of spreading the risk through the population cannot possibly be satisfied. The distinction between genomic information and other medical information is, in my view, arbitrary and without any valid basis in science. If you consider a future where genetic testing technologies are low cost and commonplace, and where better genomic knowledge predicts more and more about human physiology (including disease processes), then such testing becomes just another medical tool, like a biopsy. The entire idea behind GINA, the distinction between genomic disease probabilities and observable current medical conditions is a false distinction, and the underlying policy problem is that insurers are permitted (in the United States) to discriminate by risk pool manipulation based on any medical test. In a society, such as the French medical system, where essentially 100% of the population is in the same risk pool, there is no discrimination by excluding those with genetic markers perceived as negative. Many of the features of PHCI and of GINA are based on policies to prevent such exclusion, but they do not solve the problem in a way likely to succeed, nor are such features necessary or desirable in other nations. Whether or not prohibiting discrimination by employers is another matter. To me, it seems probable that such a prohibition would be both necessary on moral and social grounds, and effective, and similar prohibits are found in French and other European nation laws. Other provisions of PHCI remain valid, and appear to hold great promise both for clinical treatment and public health. Genomics testing is still expensive, but far less so than it was a decade ago – by as much as 500%. This cost will continue to decrease, and equipment to sequence DNA and DNA fragments will be available at any large hospital in developed countries. With present technologies, much of the analysis required to perform genetic tests is done by highly trained people, but nearly all of this can, very likely, be automated. One researcher at George Washington University Hospital is developing large molecule detection devices that cost less than ten dollars and are disposable. These particular devices test for certain antibodies, but similar technologies are feasible for DNA marker testing. The medical risks of genomic testing – as distinguished from risks of genomic diagnosis – are almost non-existent for adults, and minor for infants and fetuses. Assuming that current cost reduction trends continue, and that an increasing number of disease processes are linked to genetic markers, demand by physicians and patients will increase. Pharmacogenetics, allowing the targeted prescription of drugs based on DNA and large molecule markers, has entered medical practice and has been successful.8 Low cost and large-scale genetic testing provides two very different benefits: First, it has clinical utility, that is, it can alert healthcare providers to increased probabilities of certain outcomes for an individual patient. Second, it can provide a database for medical research. These two benefits have two sets of parallel risks. In the clinical practice case, the risks include the psychological burden of knowing that one is at higher risk for a certain condition (which may lead to behavioral changes that are harmful to the individuals overall health, such as fad diets, wasting money on charlatan healers, or even taking unnecessary medications), and can include false complacency based on negative test results).9 By way of example, consider a newborn screened for genetic markers for cystic fibrosis. Early diagnosis of that condition is believed to significantly improve clinical outcomes by allowing prompt administration of pancreatic enzymes and treatment of infections.10 There are, of course, corresponding risks, and one can easily identify the risk of incorrect test results among them. Nevertheless, as a matter of clinical utility, one must determine whether the evidence-based benefits outweigh the evidence-based risks. From the public health viewpoint (which is the viewpoint in which the database referred to above is useful), there is a significant benefit to large scale genetic testing. But, since the public at large will carry the cost burden, the public health benefits and risks must also be measured. As a matter of basic research, the type of database envisioned by PHCI will be valuable, and a simple example is correlating gene markers on one DNA segment with those on another and comparing them with other observed health information. Such database mining has already found correlations, and has found areas for further (non genomic) research into specific disease processes. The problem here is that, to achieve the benefits, individual data including environmental data must be stored in the database. The more data that are stored, and the greater the degree of public access, the more difficult it becomes to protect (or obscure) the identity and privacy of the tested individuals. An example might be helpful here. Consider a database that contained the following information: A male individual, (name and exact address obscured in the database) mixed Caucasian-Asian ancestry brown hair, dark brown eyes (all easily determinable from DNA markers), born July 2009, early medical history includes persistent cough, stomach swelling, lives in a farming community near Nice, France, within 5 km of a fertilizer storage and processing facility, and has some genetic markers for cystic fibrosis. Given this information, it very likely would be possible, even easy, to identify the particular individual. At present, testing infants at birth for cystic fibrosis (particularly if there is a family history) is commonplace. But the results of that testing are not stored in a large and generally accessible database, and so are not available to neighbors, potential employers of other family members, the press, or charlatans hoping to peddle quackery to distressed parents. A large public database with highly personal and traditionally private information is, by its very nature, inconsistent with individual privacy. The more one limits access to such data, the less likely the data are to be used for useful research. The more access one provides, the fewer realistic assurance of privacy one can give. This problem cannot be solved by legislation or by technology – it is simply that two different but worthwhile goals are inconsistent. One must decide how important the privacy issues are, and how valuable the research results will be, and then adjust the database content and access to achieve the balance. In conclusion, he United States, first with GINA and later with PHCI, has determined to create a highly regulated national database of individual genomic information. The designers of the system are correctly concerned with the individual privacy issues and with public health risk issues, including those described here. The Obama administration has determined that the probable public benefits outweigh the public and individual risks, and this is likely the correct decision. But, it is in my view, a decision in an area fatally marred by the US healthcare payment and insurance coverage system. An insurance company that, in partial or complete defiance of the law, uses genomic information to reduce its payment risk will make greater profits than one that does not. Since the purpose of corporations is to maximize profits, this pressure to gain information will be intense. And although the US law prohibits using individual data, it does not, as I read it, prohibit using genomic information to create risk pools by statistically analyzing the data after removing individual identification. The smaller (the more specific) the risk pool, the more this becomes like discrimination against individuals. There is a large grey area of vagueness here, and insurance companies will undoubtedly exploit it. By contrast, in a system where healthcare coverage is universal, the calculus becomes much easier. Assuming that reasonable measures are taken to maximize privacy and minimize security and penetration risks, the benefit to the public of such a database seem to quite clearly outweigh the risks. Genomic markers generally indicate a probability, not a certainty, of medical conditions, and genes generally work in combination to produce physiological effects. Understanding probabilistic evidence in favor or against clinical therapeutic measures only comes with large populations11, and such a database is likely to reduce the number of expensive clinical trials. In addition, knowing what genetic predispositions exist in the population as a whole is valuable to public health officials. Genomic information, in databases or otherwise, is not different in kind from other medical information, it is just newer. The same measures that are necessary to protect people from disclosure of private matters are necessary for genomic information, not more and not less. Those features of PIHC that do not relate specifically to the US healthcare insurance industry can, and should, be adopted in other countries and, to the extent politically possible, the PIHC database should be extended to an international genomic database of the human race. 1) Hacking Medical Devices for Fun and Insulin: Breaking the Human SCADA System, Jerome Radcliffe, http://www.blackhat.com/html/bh-us-11/bh-us-11-briefings.html (retrieved October 19, 2011).2) Wearable Wireless Sensors, ABI Research, 3Q 20093) They Can Hear Your Heartbeats: Non-Invasive Security for Implantable Medical Devices. Gollakota, Hassanieh, Ransford, Katabi, Fu, In Proceedings of ACM SIGCOMM. August 2011.4) Los Angeles Times, May 09, 2009. (retrieved October 14, 2011) http://articles.latimes.com/2009/may/09/local/me-hospital95) In the data processing world, it is often said, jokingly, that the best things about standards are that (1) there are so many to choose from and (2) if you don’t like the existing ones, wait a month because they change so frequently. This is certainly true in healthcare records management, and the only feasible solution is to mandate, by government regulation, that systems must be compatible with (that is, capable of interchanging data with a certain standard of choice). Yet, this very requirement adds complexity and new security vulnerabilities.6) http://www.hhs.gov/myhealthcare/ (October 18, 2011).7) This analysis of insurance company reactions to GINA was first and cogently argued by Professor Russell Korokin, J.D., UCLA Center for Society and Genetics and UCLA Law School, and Dr. Rahul Rajkumar, M.D. J.D. of Brigham and Women’s Hospital, Boston, MA, USA. The conclusions from the argument, however, are mine, and not to be attributed to them.8) Genetic Testing in Clinical Practice, Lamberts and Uitterlinden, Annu. Rev. Med 2009, 60:431-42.9) What is the clinical utility of genetic testing? Scott D. Gross, M.D. and Muin J. Khoury, M.D. Ph.D., Genetics in Medicine, Vol. 8 No. 7 (July 2006).10) Ibid at 449.11) Genetic Testing in Clinical Practice, Annual Review of Medicine, Vol. 60: 431-442 (Volume publication date February 2009). D Climate Change / Sustainability Climate changeClimate change is an issue that already affects and will increasingly impact all nations. The complexity of the problem is intrinsically linked with overarching societal issues. Progress is required on effective mitigation, adaptation, reduction of greenhouse gas emissions, development of green technologies, and political support for the establishment of effective international and national policies.UNESCO Climate change affects the fundamental requirements for health – clean air, safe drinking water, sufficient food and secure shelter.The global warming that has occurred since the 1970s was causing over 140.000 excess deaths annually by the year 2004.Many of the major killers such as diarrhoeal diseases, malnutrition, malaria and dengue are highly climate-sensitive and are expected to worsen as the climate changes.Areas with weak health infrastructure – mostly in developing countries – will be the least able to cope without assistance to prepare and respond.Reducing emissions of greenhouse gases through better transport, food and energy-use choices can result in improved health.WHO – World Health Organisation Every ton of recycled paper saves almost 400 gallons of oil, three cubic yards of landfill and seventeen trees.Americans consumes six times more energy than the world average.The energy saved from one recycled aluminumcan will operate a television set for three hours.As many as 17 trees are required to make one ton of paper.Making aluminum from recycled aluminum uses 90 to 95 percent less energy than making aluminum from bauxite ore.The energy saved from recycling one glass bottle will light a 100-watt light bulb for four hours.NYU SustainabilitySustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of stewardship, the responsible management of resource use. In ecology, sustainability describes how biological systems remain diverse and productive over time, a necessary precondition for human well-being. Long-lived and healthy wetlands and forests are examples of sustainable biological systems.WikipediaChandran Nair, founder and CEO, GIFT – Global Institute For Tomorrow His new book is entitled “Consumptionomics: Asia’s role in Reshaping Capitalism and Saving the Planet.” How to Accommodate 9 Billion and Save the EnvironmentWorld’s largest population centers, centered in Asia, cannot aspire to live like Americans Published by YaleGlobal / Yale Center for the Study of Globalization HONG KONG: At the height of the financial crisis in 2008 Asians were urged by Western politicians and economists to consume more to help rebalance the global economy. At the same time, during the run-up to the climate talks in Copenhagen, Asians, especially the Chinese, were scolded that they had to be responsible global citizens and reduce carbon emissions. Few global leaders and commentators dared connect the dots and openly acknowledge that asking Asians to reduce emissions while asking them to consume more simply did not add up. Now try imagining a world with three Americas. Difficult? But that’s where economists say we’re heading. Within two decades at most, China will overtake the US and become the world’s biggest economy. Within another 20 years, by 2050, India will be as big. And what will drive this? Human aspiration apparently – aided by free markets, technology and finance. As the cheerleader of globalization, Thomas Friedman has written: “World population is projected to rise from 6.7 billion to 9 billion between now and 2050, and more and more of those people will want to live like Americans.” This is unthinkable. If the United States is joined by two more economic masses as big – or bigger, as on current trends the American economy will also have trebled in size by mid-century – all aspiring to live like Americans, our planet’s resources will be stressed beyond imagination. Wherever we look – be it carbon emissions, oil and gas, food shortages, water, rare earths, fisheries or forests – there just isn’t enough for the world to soak up another two consumption-driven Americas. To stop heading down this road, Asian governments must immediately recognize that a bleak future lies ahead if Asians attempt to live out an aspiration to consume like Americans. The current debt crisis in the US, ultimately fueled by over-consumption, has even led China’s media to lecture the Americans that it’s “time to revisit the time-tested commonsense that one should live within one’s means.” Above all, Asia must reject the blinkered views of those who urge Asians to consume relentlessly – be they Western economists and leaders who want the region to become a “motor of growth” or Asian governments convinced that ever-expanding economies are what their populations need. Instead the world – and Asia first of all – must find alternative ways of promoting human development. Asian governments must shape expectations critically around the issue of rights with the clear focus on the following basic needs: food as well as security and safety, water and sanitation, low-cost housing, education and primary health care. It must be made clear, for example, that car ownership is not a right. Growing demand for non-essential goods and services must reflect true costs. Asian governments should look at the Arab spring and understand that what the people on the street want is not some utopian democratic state but a state that even with imperfections focuses on the key areas of human development and progress. Governments should wake up to the reality that in the region, the majority of people – more than 2 billion in total – still do not have equal access to the basic necessities of clean water/sanitation, housing or adequate nutrition.Asian nations will need frameworks of fiscal measures, land-use practices and new approaches to social organization that can create sustainable national economies. This requires shaping expectations through public education that aspiring to live like Americans is a bad idea for the creation of more equitable societies in a crowded world and unattainable. Resource management must be at the center of all policymaking, and putting a proper price on greenhouse gas emissions and the resources we use via taxes, licenses and other charges. Measures constraining resource usage must be extended to every area of life – at play and work. They must become an inherent part of all economic and social policy. Countries in the region must structure incentives to reward “more is less” activities. It’s not that people must be poor, rather consumption should be funneled in ways that do not increase the demands on our already-stressed resource base, deplete or degrade our environment, and put at risk the livelihood and health of hundreds of millions. A key step: fiscal and labor policies aimed at strengthening local economies that both reduce poverty and prevent mass migration to cities. Curbs on the resource-intensive practices of industrialized agriculture would further aid development. Where basic living needs are met, employment policies can explore other directions that reduce wasteful consumption, such as shorter working weeks or more training. People must be encouraged to regard quality-of-life issues as extending beyond the size of their disposable incomes. Energy networks using renewable sources in conjunction with pricing to penalize excessive use would be another likely target of state funding. But technologies, particularly government-supported ones, should be aimed at spreading well-being rather than only maximizing economic returns. It’s better to forestall environmental problems than expensively treat them.Another area to be challenged is how consumption-driven capitalism has developed techniques to displace traditional outlooks, and whether these can be countered. One example is today’s preference for owning over yesterday’s for doing. Previously children played games, now they have PlayStations. We should also revisit the possibilities offered by traditional cultural attitudes, such as the preference many Indians have for a vegetarian diet and an age-old way of life that is increasingly under threat as Indians seek to ape Western lifestyles. In education, ideas about constraints, the way we use and manage resources must be placed at the center of learning, especially in economics and business courses – not brainwashing, but aggressively countering the promotion of unfettered consumption that lies at the heart of modern commerce and advertising. For too long, schools and universities have been regarded as the training ground for economic growth, be it preparing people for the disciplines of company life or learning “marketable” skills. Instead, education should be redirected towards giving people an understanding of limits, the human impact on the world and the consequences. We should return to stressing the public interest rather than individual rights. This is in stark contrast to the arguments of consumption-driven capitalism with its claims that allowing everyone to pursue individual self-interest eventually leads to benefits for all. Governments must also back policies with constant reminders that being well-off involves balancing a range of factors, among them ensuring social equity and an environment fit to be handed on to future generations. This won’t be easy in Asia, especially in societies which for the last few decades have been repeatedly told that all limits can be overcome and prosperity can only come from conventional forms of consumption-driven economic growth. Required is a strong, confident state, one with an understanding that its legitimacy depends on changing direction and better serving the needs of the disenfranchised majority. If the governments of the region rise to this challenge, the decision-makers in Beijing, Delhi and Jakarta will determine whether our world has a future – not the capitals of Europe and America. Douglas Mulhall and Diana den Held for the Academic Chair ‘Cradle to Cradle for Innovation and Quality’ – Rotterdam School of Management, Erasmus University Club of Amsterdam: Sustainable area development needs to tackle the core environmental issues related to – amongst others – mobility, housing, consumption, connectivity. Reuben Abraham from the Center for Emerging Markets Solutions in India states that by 2050, it is expected that the world will be 80 percent urban. Both India and China are witnessing the greatest migrations in human history as hundreds of millions leave the countryside for urban areas.What are your thoughts on this? Is a global collaboration needed and also realistic? Douglas Mulhall and Diana den Held: First of all, if we really want to make this, we need to design buildings and area’s that contribute positively to their environment, not just be ‘less bad’. Sustainability as defined by current regulations and laws, is more part of the problem than the solution. Eco-efficiency that treats people as ‘human resources’ will not solve area development questions; it will only make them worse. That’s why C2C goes beyond sustainability. Diana den Held: It has now been shown that it is possible to make buildings that can clean the air, contribute to the biosphere and supply energy and clean water, but further steps are necessary, especially for area development. We really have to help each other speed up. That’s why I feel it is so important to work on and communicate about Cradle to Cradle® case studies, as we are doing here at the C2C® Chair at the Rotterdam School of Management. My favourite example of international cooperation is the Cradle to Cradle Islands project, led by the province of Friesland. No other project in the world has so many different cultures working together simultaneously on C2C. It’s silly when you think about it, but in present days, most islands depend on the mainland for their raw materials. Which makes islands perfect small scale pilots for resource management. And I’m not just talking about materials when I say that. Think of fresh water as well: the demand for water on the islands keeps increasing, mainly due to an increase in tourists and it’s always the highest when the offer is lowest: in summer. Most islands are connected to the mainland by large waterpipes, to ensure there is enough drinking water available. Recently the Minister of Environmental Protection Administration of Taiwan, Mr. Shu-hung Shen has, after been invited to do so by Prof. Dr. Braungart, announced Taiwan to become a honorary member of the Cradle to Cradle® Island community. Isn’t it fantastic to see how such a project now can grow from small pilot islands like Ameland and Texel, to an island this size and use the first results of the C2C Islands project directly in Taiwan strategies? Taiwan can take the next step, and together these islands can show others what they have experienced and learned. I think this is a beautiful example of international collaboration on Cradle to Cradle implementation, a.o. in area development. It’s not just possible. It’s being done. Right now. E Economy / Stock Market / Poverty Economy / Stock MarketIn 1980 the world’s financial assets, comprising banking assets, stock market capitalization and bond market value, amounted to 108% of the value of annual production, more or less in line with each other. 25 years later the total value of global financial assets amounted to $165 trillion, nearly four times the size of global GDP of $45 trillion. In 1980 bank deposits made up 42%of all financial securities. By 2005, this had fallen to 27%, the remaining deposits were being used by capital markets and investment banks to fuel corporate development. In the year to April 06, overall turnover on the foreign exchange markets averaged around $2.9 trillion a day. That’s around 60 times the value of the world’s GDP for the whole year, and more than 10 times the size of the combined daily turnover on all the world’s equity markets. Foreign exchange trading increased by 38% between April 2005 and April 2006, and has more than doubled since 2001.STWR – Share The World’s Resources PovertyDecades of economic globalization have created the widest ever gap between rich and poor, both within and between nations.STWR – Share The World’s Resources Global income is more than $31 trillion a year, but 1.2 billion people of the world’s population earn less than $1 a day.World Bank The Gross Domestic Product (GDP) of the poorest 48 nations (ie a quarter of the world’s countries) is less than the wealth of the world’s three richest people combined.World Centric Hardy F. Schloer, President and Managing Director, Schloer Consulting Group Hardy is a strong team builder, entrepreneur, accomplished scientist and visionary theoretical thinker with extensive people and public relation skills. Club of Amsterdam: Does the 2008-2009 crisis, by its consequences, need to be considered as the main economic challenge we now face; or was this crisis a painful highlight of the economic and financial defaults of our globalized economy? Hardy F. Schloer: The short answer is: Both. Nevertheless, a longer and more careful view at this subject, looking perhaps into the next 2 decades, reveals a much more complex picture. The current global economic and geopolitical situation, as it will develop between 2010 and 2030, expectations are not comforting, including the prognosis of conflict and deeper economic adversity. Nevertheless, an informed understanding of these current and future trends could contribute to innovative solutions to manage these events, at least on a case-to-case basis. The world continues in a fast transforming and unstable global framework of complex problems and multi-dimensional influences. A cluster of different types of crisis has now matured into a “perfect storm” that will transform the entire planet very extensively. These […]
Content 10 Big Ideas for the Future of Film Next Events Italo – the “Ferrari” train Club of Amsterdam blogNews about the Future International Year of Cooperatives (IYC) Recommended Book Shaping our EvolutionPreferred Futuring Futurist Portrait: Faith Popcorn Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the Club of Amsterdam Journal. Most Hollywood mind confections are cotton candy that reverts back into sugar and coloring as it enters your mouth. What’s missing is any substance that you take away after the movie. There’s no nutrition there. When the movie is over, you’re left with nothing.We need to take back the powerful media of film – the media should be teaching us valuable lessons about how to survive, keep the earth clean and healthy. There are so many important discussions, new philosophies, concepts, ways to living, so many valuable ways the media could function, instead of focusing only on killing, wealth and excess. Who will teach us how to survive the coming ecological and economic storms? The one idea that Hollywood movies strive to suppress more than any other is the idea of an egalitarian society. We are constantly reminded of how bad we are, how criminal, how bloody, how deadly. In a psychological test, 70% of us seem to readjust our brains to believe what a peer group says happened, rather than what we actually witnessed ourselves in real life. Movies and media dictate people’s consciousness by glorifying the lives of the rich and criminal, simplifying our stratified social order and making the unspeakable norm. Do we accept the rule of the 1% over the 99%? Thoughts by Dimitri Devyatkin – an American filmmaker, writer that specializes in social documentaries, historical feature films.We’ll see you at the future of Film – Thursday, 26 January!…. interested in knowing more and sharing thoughts and ideas …. email us! Felix Bopp, editor-in-chief 10 Big Ideas for the Future of Film By Tiffany Shlain. Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany Shlain is a filmmaker, artist, founder of The Webby Awards, co-founder of the International Academy of Digital Arts & Sciences and a Henry Crown Fellow of The Aspen Institute. Alfred Hitchcock said a film is made three times: when you write it, when you shoot it, and when you edit it. Today there’s a fourth: when you distribute it. With all the new technologies and D.I.Y. opportunities available to reach people with your project in fresh and exciting ways, you get to be just as creative when you take a film out into the world. My team and I have done a lot of experiments in distribution with our film “The Tribe,” which played at Tribeca Film Festival in 2006. In many ways, I felt like we were throwing spaghetti at the constantly receding wall of the Internet to see what sticks. A lot stuck. Our 18 minute film, “The Tribe,” became the first documentary to ever reach #1 on iTunes. This was thanks to an amazing community that we connected with at festivals like Tribeca. They supported us, followed us, linked to us and continued to spread the word, which ultimately made it so we raced past Pixar and Universal on that iTunes list. That was five years ago. With all the new tools available today, we’re not only able to throw pasta strands but able to have a big feast with all the people that want to engage with our films. 10 Big Ideas In terms of the future of film, below is a list of things I want to help make happen in the future. 1. All films would be translatable to every language on Earth so everyone could experience them. 2. All video images/songs you found online could be easily negotiated with a simple rights page, or through Creative Commons. 3. There will be a true transparency on distribution sales, expenses and with aggregators. 4. The crazy time labels/constraints will be removed. No longer a world of just “shorts & features.” Time is a construct and there is room for every length and every length should receive the same respect. 5. When you search a subject on Google, the results you get — along with books and articles — you would also see trailers of videos about the subject too (that one is not too far away). 6. In whichever theater the audience member wants to stay connected to the issue, to the director, you can find an easy way to stay connected (oh yeah, we already can do that). 7. As a documentarian, there could be a website where you could show a whole film and hyperlink outward every clip that you can contextualize or get more info. 8. 3D documentaries will be inexpensive to make so the visceral experience of important subjects of our day can be conveyed in immersive forms. 9. Last, I hope some filmmakers will call themselves interdependent rather than independent filmmakers. All these new tools are about the power of us being connected, helping each other, sharing best practices, sharing networks, strength in the network. So ultimately, we are interdependent filmmakers. 10. Any small idea repeated thousands or millions of times via the web becomes a big idea. That’s the power of the network. That’s the future. Triggering Conversations The goal with all of my films is to trigger conversations about important issues of our day. In some ways I no longer think of myself as a filmmaker but more like a conversation maker. We want to provide people a way to engage with the core ideas in the film through many entry points and experiences…whether it’s the film, physical objects to read or play with, mobile phone apps and live events. While nothing will replace the bonding that happens in the dark watching a movie together, there are many tools that can help extend a conversation that a film sparks. For “The Tribe,” we created a discussion kit that included the film, a written guide, conversation cards, and curriculum. 2006 was also when critical mass had finally appeared on Facebook so we were able to expand the discussion and community. I also have had an email newsletter for a decade since I started The Webby Awards called, “Breakfast at Tiffany’s” which I send out to my community 4 times a year. Old school email is still a great way to engage people in dialogue and experiments. For our new feature documentary film Connected: An Autoblogography about Love, Death & Technology (Sundance 2011), we engaged our community — even while we were making the film. Filmmaking to me at its core is one big collaborative interconnected idea fest. I write collaboratively, edit collaboratively, get a lot of feedback from minds I love as well as from the hive mind online through Twitter and Facebook. During the script writing, I asked questions about subjects we were wrestling with, song suggestions, archival shot ideas and received amazing responses — many of which ended up in the film. It’s ultimately all about the push and pull of other people’s perspectives that excites me about the collaborative nature of filmmaking and the Internet. We want to take all forms of engagement with our audience to a whole new level with our new film, “Connected” by giving our community even more ways to experience the ideas of the film now that it’s been released. “Connected” explores what it means to be connected in the 21st century — both personally and globally. Here’s the trailer for it: For the film, we have a mobile phone app coming out and an iPad app with Mopix we are working on. We just released our educational kit for the film that includes a curriculum, a 100-page book and conversation cards. We were able to use a new eco-friendly DVD that is recyclable and the whole kit is handmade. We also just released an educational guide to the film. Even though we are fully living in digital times, I am still very into the handmade, and we have a lot of exciting plans coming up in the fall. There are various ways we hope to trigger a global conversation about what it means to be connected in the 21st century. Going Farther It’s an incredibly exciting time to be a filmmaker. Not only are we able to make films with inexpensive tools that allow each of us to really have our own production studio, but now we can have this direct connection with our audience. To challenge us, to support us, to engage with ideas so we can all understand them further. One of my favorite quotes about the future is by John Pierpont Morgan, “Go as far as you can see; when you get there, you’ll be able to see farther.” The future of film is about us all seeing as far as we can see, imagining new forms of connection, making it happen with other filmmakers, supporters and those that engage with our films so we can all see farther …together. This article was cross-posted at The Future of Film blog, launched as part of the Tribeca (Online) Film Festival, features leading filmmakers and other experts within the film industry sharing their thoughts on film, technology and the future of media. Click here to follow Tiffany Shlain and other experts from film and technology as they comment on the changing media environment on the Tribeca Future of Film Blog. Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany Shlain is a filmmaker, artist, founder of The Webby Awards and co-founder of the International Academy of Digital Arts & Sciences. Her new feature documentary is Connected: An Autoblogography about Love, Death & Technology. You can follower her on Twitter @tiffanyshlain Next Event the future of FilmThursday, January 26, 2012Registration: 18:30-19:00, Conference: 19:00-21:15Location: Pakhuis de Zwijger, Expo Zaal, Piet Heinkade 179, first floor, 1019 HC AmsterdamThe conference language is English.In collaboration with Freelance Factory The speakers and topics are Eline Flipse, Independent Motion Pictures and Film ProfessionalHer film NASHA GAZETA, about a one-man Russian newspaper, brought Flipse the Jury Award at the 2010 Hot Docs Film Festival in Toronto. Wendy L. Bernfeld, Founder, Managing Director, Rights StuffWendy Bernfeld will present a short talk on the evolving future of film, from the business and creative perspective. She will outline various new approaches and opportunities regarding producing / distributing / funding films, embracing cross- platform / transmedia via international VOD platforms, brands, tech companies and other new partners, and also via innovative (non traditional) ”windows”. The importance of engaging with audiences long before the film is released eg via online sourcing and social networks, is also discussed. Paul Breuls, CEO, Corsan NV, Producer & DirectorDialogue about European DreamsCorsan has cast the top American actors Robert De Niro and John Travolta in its new production “Killing Season”. Moderated by Jonathan Marks, Director, Critical Distance Italo – the “Ferrari” train Thinking of Ferrari cars … NTV is the first private operator on the Italian high speed rail network and the first operator in the world to use the new Alstom AGV train, the train currently holds the high speed train record. “AGV won’t be the first train that will run at this speed in Italy, but it will be the most modern,” said Bruno Sol-Rolland, vice president for rolling stock mainlines at Alstom Transport. The service will start by the end of 2011 with the name of “Italo“. The technological leadership of the train Italo Italo is based on the latest Alstom AGV technology in terms of high speed train, features a system of locomotion distributed throughout the different cars of the train, rather than being concentrated in the front and back locomotives. The space made available by the elimination of the locomotives is placed at the disposal of the passengers (increase of 20% in onboard capacity). The structural architecture made possible by the distributed locomotion almost eliminates mush of the onboard vibration and noise, while attenuating the movements between cars, optimising the aerodynamics and guaranteeing maximum safety, in addition to reducing maintenance costs by 15%. What is more, the combination of this technological innovation with composite materials and traction systems brought to even further heights of perfection has made it possible to lighten Italo by approximately 70 tons, compared to the trains manufactured by the competition. As a result, Italo, the future train of NTV, offers extremely high environmental performance, with energy consumption reduced by 15%. In detail, the primary advantages of the new Italo train regard all aspects of performance: weight/power ratio, onboard space and comfort, energy consumption, safety and maintenance. Weight/power ratio the bogies house synchronous engines that operate with permanent magnets and put out excellent levels of power, at the same time as they permit reduction in mass and volume, all to the benefit of energy savings. In fact, Italo generates an unequalled weight/power ratio of 22.6 kW/ton, a figure 23% higher than the competition. Onboard space and comfort The elimination of the locomotives, replaced by the system of distributed locomotion, freed up space which was given over to the passengers, further increasing the liveability of the internal spaces (a 20% increase in the surface area). In terms of width as well, with a body of 3 metres and an internal space of 2.75 metres, Italo ranks as the best in its class in terms of liveability, providing increased comfort in terms of both seating and aisles, whose size allows passengers to move and pass by each other with ease, even when carrying bulky luggage. Completing the optimisation of the space layout is the attentive handling of light (+15% window surfaces), ergonomics and the onboard equipment and accessories for passengers. In addition, travelling noise and vibration are limited by the deck, ensuring maximum comfort for passengers. The train has been made easy to enter for all passengers, thanks to a floor that is a full 10 centimetres lower than those on trains built according to traditional architecture. The care taken with ergonomics is also reflected in the driver’s cabin, designed in accordance with the international programs European Driver Desk and European Cabin. Drivers are able to control of the control station rapidly, making for optimal operation. A final guarantee of elevated passenger comfort on Italo is the low level of noise inside the train, made possible by numerous inventions in the field of aero-acoustics. In addition to the general reduction in travelling noise, a number of highly refined solutions, such as a body lining unaffected by pressure waves, will make it possible to limit the effect of air pressure on eardrums when passing through tunnels. Energy consumption Thanks to the reduction in the number of bogies brought about by the new architecture of Italo (resulting in less turbulence and, therefore, less resistance), together with the accurate aerodynamic features of the new design, especially high levels of environmental performance are possible, with energy consumption reduced by 15%. Compared to a TGV, the energy consumption per seat is roughly 30% lower. Safety Italo is designed to guarantee maximum passenger safety. In the case of collision, passenger protection is guaranteed by the criteria used to set the dimensions of the body structure and by the energy absorbers, which fully satisfy European standards for passive safety. Furthermore, the configuration of the train as a whole, an approach that introduces a stronger link between the cars than is the case with conventional trains (the bodies are connected to each other with a bogie) provides the train with greater rigidity: resistance to side winds is improved, and, in the case of a derailment, the train does not crumple “accordion style”, unlike what would occur with a train lacking such links. Maintenance Bogies alone account for 35-40% of the total maintenance cost for a train, seeing that they contain the largest number of parts subject to wear. The reduction in the number of bogies, as compared to a classic train, makes possible not only increased passenger capacity but also a 30% per-seat reduction in the cost of maintenance. Club of Amsterdam blog October 23 : Burning Issues: EducationOctober 23 : Burning Issues: Resources: Water, Energy, Air, FoodOctober 23 : Burning Issues: HealthOctober 25 : Burning Issues: Climate Change / Sustainability (1)October 25 : Burning Issues: Climate Change / Sustainability (2)October 25 : Burning Issues: Economy / Stock Market / PovertyOctober 25 : Burning Issues: Waste / PollutionOctober 23 : Burning Issues: GlobalizationOctober 20 : The ultimate freedom: beyond timeOctober 5 : Limits to KnowingMarch 24: Socratic Innovation News about the Future Global Crop Diversity: How will we feed in 2050? Global Crop Diversity Trust was founded in 2004 by the Food and Agriculture Organization (FAO), a United Nations structure, and Bioversity International as an initiative following the uprising concern over the last decade for global food security. Global Crop Diversity Trust, in a partnership with major private foundations such as the Bill Gates foundation and the Rockefeller foundation and the FAO, focuses on getting a fix on the global food security issue which has become increasingly preoccupying. The global population will have grown to nine billion individuals within the next forty years and Global Crop Diversity Trust, by its publications, actions and partnerships, is studying and acting on all the possibilities to best feed the planet in 2050. The organism stresses the importance of climate change and its effects on the food security issue for the future, setting it even before urbanization or the lack of cultivatable grounds in the major obstacles in feeding the global population for the next decades. The necessity of adapting the current agricultural methods and seeking for new cultivable plants more resistant to dryness should be set as upmost priorities according to Cary Folwer, executive director at the Global Crop Diversity Trust. The situation is not alarming but he stresses the importance of acting now to ensure as much as possible food security worldwide in the future. A Polish Bank a 100% Facebook The Polish Bank Alior announced in November the opening of a new branch which would be only accessible from social networks such as Facebook. This innovation could be seen as a new generations of banks fitting our now globalized, technology-oriented and highly connected world. Wojciech Sobieraj, CEO of Alior Sync, with this move focuses on the needs, desires and timetable of the young generations who spend a lot of their free time on social networks and rely on them more and more for information research and other services in development. This new branch of Alior would propose classic financial services available in any bank but also the possibility of organizing the client’s budget via these same social networks. This project is very likely to be successful for it appears that the Polish population is already up to 20% for using on-line banking and this number is said to rise to 40% by 2016. The use of on-line banking is, after all, only a step away from “social-network banking”. International Year of Cooperatives (IYC) The United Nations General Assembly has declared 2012 as the International Year of Cooperatives, highlighting the contribution of cooperatives to socio-economic development, particularly their impact on poverty reduction, employment generation and social integration.With the theme of “Cooperative Enterprises Build a Better World”, the Year seeks to encourage the growth and establishment of cooperatives all over the world. It also encourages individuals, communities and governments to recognize the agency of cooperatives in helping to achieve internationally agreed upon development goals, such as the Millennium Development Goals. So what exactly are cooperatives? What differentiates them from other forms of business? What are the advantages of cooperatives for members and communities in general? Cooperatives are business enterprises owned and controlled by the very members that they serve. Their member-driven nature is one of the most clearly differentiating factors of cooperative enterprises. This fact means that decisions made in cooperatives are balanced by the pursuit of profit, and the needs and interests of members and their communities. Cooperatives take many forms and operate in all sectors of society. Most share a unique set of principles which keep them attuned with their member-driven characterization. Become a part of our Campaign: Tell the World What Cooperatives Are! Recommended Book Take 100: The Future of Film: 100 New DirectorsBy Editors of Phaidon Press Following the successful formula of previous Phaidon “10×10” titles, this new book in the series will present 100 of the world’s most exceptional emerging film directors, selected by internationally prominent festival directors including Frederic Maire/Locarno, Piers Handling & Cameron Bailey/Toronto, Sergio Wolf/Buenos Aires, Wieland Speck/Berlin, Kim Dong-Ho/Pusan, Korea, Marco Muller/Venice, Michel Ouedraogo/Ouagadougou, Burkina Faso, and Li Cheuk-to/Hong Kong. Arranged alphabetically by film director, the book explores the work of each director through the close analysis of one key film per director featured on 2 spreads, providing the reader with detailed information about each film and its author both in words and pictures, including film stills, on-set photographs, posters, and more. In addition, each festival director-curator will present one seminal film, which has influenced his understanding of contemporary cinema. Each curator will write an essay about the film director and the selected film. For each film, the reader will learn about the plot, the cast, the full credits, the film location, the budget, the release date, the nominations and awards, as well the genesis, the production and post-production elements. Each film will be illustrated by sequences of films stills as well as sketches, location scouting shots and storyboards. Finally, at the end of the book, each curator will select one cultural reference from varying genres and media to illustrate the context in which film directors operate today. The book will include a short biography for each film director and each curator. The result is unique source book, a fresh and up-to-the-minute collection of the best global and regional cinematographic creations in all fictional genre – drama, crime, horror, fantasy, science-fiction – around the world. Criteria for selection: each curator (nominators) will select ten film directors and one long feature film which the director made, produced and distributed in the last five years. Each selected film must be a long feature film and should be his or her first, second or third film. Shaping our Evolution by Chris Thomson, School of Consciousness “Our scientific power has outrun our spiritual power. We have guided missiles, but misguided men.” – Martin Luther King If you start a discussion about human evolution, you are likely to end up talking about the past, about the history of evolution. And if you start a discussion about the future, you are likely to end up talking about the future of technology, or the future of society or the future of the planet. You are very unlikely to end up talking about the future of evolution or the future of the human being. In this short piece I outline why I believe we are still evolving, that we still have a long way to go, and that there is much that we could, and should, do to shape the pace and direction of our individual and collective evolution. Are we still evolving?There is no a priori reason to suggest that we have stopped evolving. If our evolution has stopped, did it stop suddenly, in 1956, for example? In any event, how would we know? On the other hand, there are compelling signs that we are still evolving in two important aspects – consciousness and intelligence – and that we still have a very long way to go. When I say consciousness, I mean three things. We know more, we are more awake, and we experience in new ways. And when I say intelligence, I mean wisdom and effectiveness right across the whole spectrum of human ability. Clearly, we are not all evolving at the same pace or in the same ways. Indeed, some of us seem stuck. But I do feel that, taken as a whole, humanity is definitely evolving in consciousness and intelligence, and that we will eventually reach levels of consciousness and intelligence that we can barely imagine today. The evolution of consciousnessHuman consciousness is evolving both collectively and individually. We have witnessed three major forms of collective consciousness emerge in the last 100 years alone – “human race consciousness”, “Nature consciousness”, and “planet earth consciousness”. First, we became aware of the idea of the human race as a whole, as a single entity. This awareness has taken many forms, such as the emergence of the United Nations, the concept of the human family, and so on. Second, we developed an awareness of Nature as a whole. This has taken the form of our interest in wildlife, threatened species, the environment, ecology, and the fact that we are all part of these things. Third, and thanks to pictures of Earth taken from space and to writers such as James Lovelock, many of us now see the planet as a single, unified entity. Some of us even think of it as an intelligent, living being – Gaia. Three things have accelerated this collective consciousness in the last 25 years or so – the Internet, globalisation, and David Attenborough. So, yes, many of us are more aware, more conscious, in this collective sense. At the same time, many of us are more “awake”, more aware of ourselves, of others, and of what is happening in the world. Our individual consciousness has also evolved. But there is even more, because some of us have been able to experience forms of consciousness that are just not part of the normal daily diet of modern life. I will say a few words about two forms with which I am familiar. I call them “teleconsciousness” and “paraconsciousness”. Teleconsciousness can be defined as knowing at a distance, through space or time, without any physical means. It includes basic intuition, telepathy (literally “feeling at a distance), and precognition – knowing something in the future. Although many people have had these kinds of experience, they do not happen often, and they are not regarded as part of normal life. And there is a widespread misconception that that this form of consciousness is a “gift”, available only to a very few. If it is a gift, then so are our eyes and hands and legs! I believe that teleconsciousness is part of our birth-right, available to anyone who makes the effort to awaken and train it. Paraconsciousness (“knowing beyond”) is direct experience of the non-physical aspects of the world and ourselves, the aspects that can never be perceived by any of our five physical senses. As with teleconsciousness, I believe that the ability to perceive non-physical aspects of the world and the human being is also available to all of us, should we choose to develop and use this faculty. But it does not come easily, because we are so conditioned to believe that the physical reality is the only possible reality. However, if we developed this form of consciousness, it would change our knowledge base completely. Science, for example, would cease to be science of the physical, which it is at present, and become “science of the whole”, because it would be the whole human being looking at the whole world. What has all this to do with our future evolution? I believe that, if some of us are able to awaken and use these forms of consciousness, this suggests that, in time, all of us can. I am convinced that the evolution of our collective and individual consciousness is central to our future. Indeed, I cannot imagine a viable human future if we do not evolve in this way. The evolution of intelligenceAlthough some of us continue to insist that we human beings are the most intelligent species on this planet, the sad fact is that we have become the most dangerous and destructive. We kill and damage our own species with a ferocity that is unrivalled anywhere. And we are destroying the biosphere at an alarming rate. It may be true that we have the potential to be the most intelligent species, but we have a long way to go before this becomes a fact. Meanwhile, all other species put us to shame by the ecological, intelligent ways they live their lives. As for human knowledge, an important part of our intelligence, it is true that we know a lot about ourselves and the universe. We have clearly come a long way. But a little humility is in order. If we think about how far we have come in the last hundred years, for example, it should give us a sense of how far we can go in the next hundred, and the next thousand. We still have a great deal to learn and understand about ourselves and the universe. When some people tell us that we already know nearly all the important things there are to know, or that we are getting close to the “mind of God”, this simply does not sound right. Intelligence is notoriously difficult to define, so I prefer to describe its qualities. When we meet highly intelligent people, we are usually impressed. There is something compelling about the way they look, the way they speak, and even the way they move. They tend to be economical in their use of words and their use of energy. They seem to be able to get things done without really trying. And it is reassuring to have them around, because they always know what to do when something goes wrong. We feel good when we are in their company, because they are cheerful and friendly, but also because they seem to understand us at least as much as we understand ourselves. If we were able to look inside highly intelligent people, we would see that they are acutely sensitive to the world around them. They notice a lot and miss very little. And we would see that they are masters of their feelings, and are able to tune into, and empathise with, the feelings of others. They have exceptionally good minds, which enable them to think clearly, communicate simply and effectively and see, at a deeper level, why things are the way they are and how they are likely to be in the future. They have learned to trust their intuition, and they have learned to transcend many of the conventions and beliefs that restrict human development and creativity. They are very obviously mentally and emotionally intelligent, but it goes far beyond that. Everything about them is intelligent. We have a sense that everything they do and say makes the world a better place. And they seem to have ascended to a higher order childhood. I recognise that all this may sound too good to be true. It is rare that we come across the kind of people I am talking about. But there are good reasons for this. We live in an age of specialisation, with a strong emphasis on technology and on the skills and knowledge that can be used profitably in the economy. The few schools and colleges that do offer a “whole-person” education are so rare that they have to make a special point of advertising their unusual offering (see, for example www.wellingtoncollege.org.uk). As you can see, I understand intelligence as the whole range of human behaviour – the way we are, the way we move, the way we speak, the way we feel, the way we think, and so much more. For me, a truly intelligent person is good, in every sense of the word. It goes without saying that there is much that we could do to become better, in every sense of the word. When I think of the evolution of our intelligence, it is this that I have in mind. If large numbers of people worked on themselves to be more intelligent, in this fuller sense, the world would change out of all recognition. A route mapSome of us may believe that evolution happens of its own accord, as part of the natural order if things, and that there is nothing we can do to change it. If that is true, then why do so many of us put in the time and energy to develop ourselves in one way or another? We educate and train ourselves in a huge range of knowledge and skills. We have literally millions of initiatives to make the world a better place, and many of us engage in some form of therapy or spiritual practice to nudge forward our own evolution. Although we may not think of it as such, many of us are already influencing the pace and direction of our own evolution and that of humanity as a whole. It is by no means easy to prescribe a route out of the deep hole of materialism that we keep digging for ourselves. But I can think of a few things that might help. A new central purposeThere can be little doubt that the current central purpose of humanity today is material growth. For countries, this manifests as perpetual economic growth. For businesses, it manifests as ever increasing profits. And for large numbers of individuals, it manifests as having more money and things. Although economic growth has been useful in some respects – it raised the living standards of billions of people – it is well past its sell-by date, because it now brings more problems than benefits. As Clive Hamilton points out in his book Growth Fetish: “Growth not only fails to make people contented; it destroys many of the things that do. Growth fosters empty consumerism, degrades the natural environment, weakens social cohesion and corrodes character.” It is clear that we urgently need a new central purpose. Imagine how different things would be if the central purpose of society was to develop people to their highest potential and to care for this planet as if it really mattered. If this was our central purpose, our whole lives would change, as would the way we work, the way we govern ourselves, and the way we relate to each other. It would be a very different world. There is important work to be done here, in developing and promoting a new central purpose. This is no idle matter. The central purpose of any system, be it a society, a company, a health service, a tree or a galaxy, determines everything about that system, because all aspects of the system have to serve the central purpose. Indeed, the most effective way to change any system is to change its central purpose. If, for example, the main purpose of a business is to make as much profit as possible, then everything about the business will be in service to money. But if its main purpose is to provide excellent services to its customers, then it will be a very different business and attract very different people to it. If we want shape the pace and direction of our own evolution, as I believe we must, then our central purpose needs to reflect this desire explicitly. Systematic work on our consciousness and intelligenceIn the last 12 years or so, I have given many courses in intelligence and in consciousness, to individuals and to organisations. It has often been a case of learning by doing. I have learned a lot. Above all, I confirmed to myself what I already sensed to be true, that all of us have the potential to become much more intelligent and much conscious. Just to be clear, they are not the same. Although consciousness may be the necessary precursor of intelligence, it is not the guarantor! Knowing something does not guarantee that we will act on that knowledge. I am sure many of us can recall, with some discomfort, situations where we knew something but did not act on that knowledge. We all know about climate change, for example. But how many of us can put our hands on our hearts and say that we do nothing to cause climate change? So, intelligence is as intelligence does. It has meaning only in the doing. And, for many of us, the doing can be challenging. For most of us, being more intelligent and more conscious requires regular, systematic work on ourselves. This will not come easy, because it can be difficult to give up the habits, beliefs and behaviours of a lifetime, especially if they feel like our source of security. And it can be doubly difficult when faced with pressures from employers, government, and society in general, to believe certain things and behave in certain ways. That said, change we must if we are to have any hope of a decent human future. Interestingly, there seem to be no upper limits to intelligence and consciousness. There are practical limits, yes, such as time and laziness, but the fact is that, the more we work on our intelligence and consciousness, the more intelligent and conscious we become. This has far-reaching implications, but that discussion will have to be for another time. A liberating worldviewDo we believe that we are basically higher animals, alone in the universe, and separate from it? Do we believe we are here only because life evolved by chance on this planet? Do we believe that we do not exist after death? Do we believe that the physical reality is the only possible reality? And do we believe that the universe has no deeper meaning or higher intelligence? If we believe these things, then we are likely to give high value to material things and temporary pleasures. And it would not be surprising if we did not care much about people and the planet. If we believe these things, then any attempt to make “progress” will end up being some variant of materialism. It could “fair materialism” (social justice, equality, human rights etc.) It could be “ecological materialism” (economic growth as usual, but with a weather eye on the environment). Or it could be the latest fashion, “happy materialism” (e.g. the Happiness Project www.happiness-project.com) where we are all cheerful on the surface, but not much is changing at a deeper level. Or, do we believe that we are much more than higher animals, that we are not alone in the universe, and that we are intimately connected to it? Do we believe that we are here for reasons that have nothing to do with chance? Do we believe that we continue to exist in some form after death? Do we believe that the physical reality is just part of a much greater reality that we have yet to experience? And do we believe that the universe is packed with deeper meaning and higher intelligence? If we believe all, or most, of these things, then our values and behaviour would reflect this, and we would be more likely to care for each other and the planet. We would also be more likely to be engaged in some kind of conscious evolution. AfterwordIt is not easy to do justice to this topic in 3000 words. I have, for example, said nothing about the evolution of the human body. I will note, however, that while many of us seem finer, more beautiful, large numbers of us are clinically obese. Nor have I mentioned the evolution of “human capacity”, which interests me greatly. I believe that, as we continue to evolve, especially in unusual forms of consciousness, we will eventually develop the capacity to do some things that we can do now only with the aid of technology. But that, too, will have to be another discussion. If I have stimulated you to think about the future of human evolution and to wonder how we might influence it, then my purpose is served. Preferred Futuring Lawrence Lippitt is the author of Preferred Futuring What is “Preferred Futuring”? Larry Lippitt: “Preferred Futuring is a way to engage everyone in the system to be able to communicate with each other. Communication is so important and so basic to operating as an organization effectively and, nowadays, it happens so very quickly, too. Preferred Futuring helps people come together and discuss “How on earth did we get to where we are?” and “Where are we, actually?” Once we’ve agreed on these issues, we can discuss “Do we have any values or beliefs that have participated in getting us there?” because our basic values and beliefs affect the way we behave. And finally, “What are some of the trends and developments on the horizon?”. As we hope and plan to arrive at the future we want, we need to ask, “Which trends might impact us?” So we need to be smart in our strategic thinking. Then, collectively, we all participate in determining “Where to we want to be?” Not, “Where should we be?” or “Where ought we to be?” but “Where do we want to be?” It’s about listening to the passion in my heart that says “This is exciting, and I want us to get there together.” We need to talk with each other in order for us all to work together towards getting there. This is then followed by planning and implementation. That’s basically the process.” Futurist Portrait: Faith Popcorn Faith Popcorn, CEO of BrainReserveTrend Forecasting and Strategy specializing in Applied Futurism Faith Popcorn, born Faith Plotkin, started off as a graduate student of both New York University and the High School of Performing Arts of New York. Before founding her marketing consulting firm BrainReserve in 1974, Faith Popcorn worked in the advertising industry as creative director in an agency. Her reputation has been rightly established by the exactitude and acuteness of her predictions such as in the late 1990’s the “cocooning boom”. BrainReserve has a clientele spread all over the world and the business scale, from small businesses to major companies such as, overtime, American Express, Pepsi and Tyson. The attention given to analyzing customer behavior enables Faith Popcorn and her team to identify imminent trends which have directly applicable solutions. Faith: “A documented 95% accuracy rate, I predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. I was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. My FutureView, which focuses on how trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe. Recently I am giving a talk globally about the increasing power of females and the prediction that the next decade will be the SheCade and the search for good with The Ark.” Popcorn, aside from her work at BrainReserve as founder and CEO, exercises many other professional activities as a reknown author and speaker. The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life, her best-selling book, Clicking: 17 Trends to Future Fit Your Life, Your Work, Your Business, and Dictionary of the Future: The Words, Terms, and Trends that Define the Way We’ll Live, Work and Talk stand as two of her most famous work as a futurist writer and analyst. Approached by major news sources such as the Wall Street Journal and the New York Times for her market expertise and valued trend analyses, Faith Popcorn is also a much sought-out speaker. Faith Popcorn – The Trends That Define Our Culture Agenda Season Events 2011/2012October 13, 2011the future of the Living RoomIn collaboration with Museum Geelvinck November 3, 2011the future of the FutureIn collaboration with Gendo January 26, 2012the future of FilmLocation: Pakhuis de Zwijger, Expo Zaal, Piet Heinkade 179, first floor, 1019 HC AmsterdamIn collaboration with the Freelance Factory February 23, 2012the future of Social Biomimicry What we can learn from natureLocation: Volkskrantgebouw, Wibautstraat 150, 1091 GR Amsterdam March 29, 2012the future of Languages – more than just words Location: OBA – Openbare Bibliotheek Amsterdam, Oosterdokseiland 143, 1011 DL AmsterdamIn collaboration with the British Council April 2012the future of Germany May 31, 2012the future of TaxesLocation: Info.nl, Sint Antoniesbreestraat 16. 1011 HB, AmsterdamSupported by Info.nl June 28, 2012the future of Urban EnergyOption: Guided Tour 17:00Location: Van Eesterenmuseum, Burgemeester De Vlugtlaan 125, 1063 BJ AmsterdamSupported by the Van Eesterenmuseum Credentials Felix Bopp, Editor-in-ChiefRaphaelle Beguinel, Assistant Editor
Content Towards a Biomimicry Culture of Cooperation Next Events iCub – European humanoid robot Club of Amsterdam blog News about the Future Morphogenetic Design Approach Recommended Book Rich with YoutubeMichael Gazzaniga – The Interpreter Futurist Portrait: Sheryl Connelly Agenda Credentials Club of Amsterdam Search Submit your articleContactSubscribe Welcome to the Club of Amsterdam Journal. Nature has a long history and it’s been known for some time that designers and architect find good solutions and ideas looking at nature. Nature is an inspiration when it comes to effective use of materials, construction of housing and other design challenges. But there is more to learn from nature.Did you ever ask yourself questions like: How do swarms, flogs or herds work together? How do living organisms cooperate? How does nature grow or respond to changes? What about leadership?Join us at the future of Social Biomimicry – Thursday, 23 February! …. interested in knowing more and sharing thoughts and ideas …. email us! Felix Bopp, editor-in-chief Towards a Biomimicry Culture of Cooperation By Elisabet Sahtouris, PhD Adapted for the Club of Amsterdam Journal from a chapter in A New Renaissance:Transforming Science, Spirit & Society, Floris Books, London, 2010 Three major crises – in energy,economy and climate – are now confronting us simultaneously, globally, adding up to the greatest challenge in all human history. They are so great, so serious, that nothing short of a fundamental review, revisioning and revising of our entire way of life on planet Earth is required to face this mega-challenge successfully. This situation, unprecedented in human history, actually makes this an amazing time of opportunity to create the world we all deeply want! Is that an idle dream, an airy-fairy ‘create your own reality’ pitch? Consider: We humans created the reality we have now. It was not imposed on us by fate or any other outside agency. While some may still claim we had nothing to do with global warming, few would deny we have ravaged our planet’s ecosystems and loaded our air with pollutants. How many would claim we had no choice in how to produce our energy, or insist that Mother Nature inflicted our money system on us? We humans dreamed up and then realized our economic systems, including our technological path via the exploitation of nature and our focus on consumerism and our extremes of human wealth and poverty. We are an extremely creative species. But something has gone very wrong; something we did not foresee, and we are having very serious trouble understanding and facing that. If we really look at Nature, we see on the whole that She does not fix what isn’t broken. She is profoundly conservative when things are working well, and radically creative when they don’t. We would do well to forget our partisan politics and mimic this approach to life’s vagaries. Recall that in Arnold Toynbee’s classic study of civilizations that failed (1946), the two critical factors proved to be the extreme concentration of wealth and the failure to change when change was called for (Toynbee 1946). These are the current conditions of our global economy in a nutshell, and bigtime Change is now called for. There were human cultural systems that we created such that they remained sustainable over thousands of years, so why is our most advanced, industrial, hi-tech super-economy, now reaching around the entire globe, proving to be unsustainable in only a few hundred years? To see how this could happen, we must first look at the whole issue of economics. Economic basics What is an economy? I will venture to define the essence of an economy as the relationships involved in the acquisition of raw materials, their transformation into useful products, their distribution and use or consumption, and the disposal and/or recycling of what is not consumed. This definition – and this is very important to understand – is as applicable to our human economy as to nature’s ecosystemic economies, as well as to the astonishingly complex economies operating within our own bodies. Earth has four billion years of experience in economics and may well have something to teach us. Just for starters, nature recycles everything not consumed, which is why it has managed to create endless diversity and resilience, with ever greater complexity, using the same set of finite raw materials for all that time. Furthermore, with us or without us, she is likely to continue doing so for as long as the benevolent sun shines upon her, despite – or perhaps because – she suffers periodic crises that drive her creativity. Let’s look at how Earth faces these crises. As we do, note that Earth’s economy is a truly global economy, composed of many and diverse interconnected local ecosystemic economies woven together by global systems of air, water, climate/weather, tectonics, migrations and, not least important, a single gene pool. Crisis as opportunity in nature We are facing an onrushing Hot Age. Around fifty-five million years ago, Earth had its last Hot Age. In between, since the advent of humanity, our species faced and survived at least a dozen Ice Ages. Only since the last Ice Age have we enjoyed the long – from a human perspective – benign, stable climate in which known human civilizations evolved. It was possible because the last Hot Age plus an Earth-rocking meteor, extinguished the massive reptiles and kicked off a creative wave of mammalian evolution. Crisis for some was opportunity for others in nature’s resourceful ways. In the much older 520-million-year-old Cambrian era Burgess Shale, found between two peaks in the Canadian Rockies near Banff, Canada, lies fossil testimony to one of the greatest ‘opportunity’ responses to crisis in all Earth’s history. Interesting that it, too, happened during a time of warm seas and no polar ice – such as we ourselves may be facing – occurring relatively shortly after a ‘snowball Earth’ climate. In this Cambrian period before land plants and animals appeared, marine invertebrate life reached a fully modern range of basic anatomical variety that more than 500 million years of subsequent evolution has not enlarged. The fossil record of this ‘Cambrian Explosion’ shows a radiation of animals to fill in vacant niches, left empty as an extinction had cleared out the pre-existing fauna. Once again, crisis for some; opportunity for others. Let’s continue deeper yet into the past. By the Cambrian era, Earthlife had already been through well over half its evolutionary trajectory in years. In fact, for the first half of Earth’s biological evolution – for roughly two billion years – archaea (archebacteria) had the whole world to themselves. They evolved amazing lifestyle diversity in their massive proliferation from the depths of the oceans to the highest mountain peaks and even the highest life ever reached in the air, dramatically changing whole landscapes and shallow seafloors as well as the chemical composition of the atmosphere. Their impact is yet to be truly understood outside the halls of science, although they pioneered economic situations and technologies such as harnessing solar energy, building electric motors and developing the first World Wide Web of information exchange we claim as human firsts, as I will describe. (Note our unconscious biomimicry!) My point here is that archebacteria, at the beginning of Earthlife’s evolution, were first to make extraordinary responses to global crises – crises of their own making, we should note, unlike the later great extinctions. The first major such response was to a global food shortage that occurred because the first archebacteria, after spreading all over Earth, were eating up all the free food – the sugars and acids chemically produced via solar UV radiation. Their amazing response was to draw on their own gene pool to change their metabolic pathways such that they could harness solar energy to produce food in the process well known to us as photosynthesis. If we could copy it at a human scale, according to Daniel Nocera at M.I.T., it could fill all our energy needs as long as Earth and we ourselves live. (Note our need for biomimicry in this!) Before photosynthesis, bacteria had to dwell in seawater or underground, away from burning sunlight. To function in sunlight, the new photosynthesizers were driven to invent enzymes functioning as sunscreens to protect themselves as they lived off the sun’s rays and the plentiful minerals and water available to them. Unfortunately, while they did extremely well, they inadvertently created the next big global crisis of atmospheric pollution, leading to the next notable example of taking crisis as opportunity. Like today’s plants that inherited their lifestyle, the photosynthesizing archebacteria gave off oxygen as their waste gas. There were, as yet, no oxygen-needy creatures, so the highly corrosive oxygen, after as much of it as possible was absorbed by seas and rocks and soil reddened by its rusting effects, piled up in the atmosphere in highly significant and dangerous quantities. Along with its direct dangers of killing corrosion, this pollution created the ozone layer which caused further diminution of the old sugar and acid food supply requiring the free passage of UV through the atmosphere. Once again, life responded with a stunning new lifestyle invention – a whole new way of living using oxygen itself to smash food molecules in the most hi-tech biological lifestyle thus far invented – the one we ourselves inherited from them and call ‘breathing’. Bacteria that breathed in oxygen gave off the carbon dioxide needed by the photosynthesizers, thereby completing a give and take exchange in which their plant and animal heirs, including us, still engage. Life has a dynamic way of oscillating between problems and solutions, which seems to keep evolution happening. The ‘breathers’ needed food molecules to smash while food was becoming scarcer. Solution: they invented electric motors built into their cell membranes, vastly more efficient than human-designed motors up to the present, attaching flagella to them as propellers. These hi-tech breathers drilled their way into big sluggish fermenting bacteria, which I have called ‘bubblers’. (Sahtouris 2000). This initiated the era of bacterial colonialism in which the breathers invaded the bubblers for their ‘raw material’ molecules. Reproducing by division within the bubblers, they literally occupied them as they exploited and drained away their resources, leaving them weakened or dead. (Is human colonialism biomimicry?) In this primeval Earth world, we can imagine the many conflicts over scarce food and overcrowding that wreaked havoc, yet simultaneously drove innovation. Eventually, in their encounters with each other, archebacteria somehow discovered the advantages of cooperation over competition: that feeding your enemy is more energy efficient (read: less costly) than killing them off. Read that last sentence again, because it is the most important discovery any maturing species can make and is very much on our human agenda right now! All along, in evolving different lifestyles, the archaea had been able to freely trade DNA genes with each other across all the different types in a great World Wide Web of information exchange in which any bacterium had access to the DNA information of any other. Thus they refined a myriad particular cell shapes and lifestyles or roles, such as fixing nitrogen or moving by whiplash propulsion or living in mats of millions. The crowning glory of all their achievements was the evolution of gigantic collectives with highly sophisticated divisions of labour that became the only other type of cell ever to grace the evolutionary scene: the nucleated cells of which we ourselves are composed. This may have begun, as microbiologist Lynn Margulis and others worked it out, when invading breathers felt their bubbler host weakening and took on some ‘bluegreens’ (photosynthesizers) to make food for the entire colony. The breathers’ motors provided transportation by working in unison on the bubbler’s cell membrane to drive the colony into sunlight where the bluegreens could work as needed (Margulis 1998). In such cooperatives, apparently each specialized bacterium donated the DNA it did not need to fulfil its special function into a common gene library that became the new cell’s nucleus. To this day our cells and those of plants, animals and fungi, contain the descendants of these archebacteria in the form of mitochondria (breathers) and chloroplasts (bluegreens). Nucleated cells went through another billion years repeating the cycle of youthful competition and creativity to mature cooperation in the form of multi-celled creatures. That was the last great leap in evolution – around one billion years ago, bringing us closer to that Cambrian era, when this evolutionary model really took off as described earlier. Ever since, multi-celled creature have been competing when youthful and cooperating when mature. Maturation through crisis In my view as an evolution biologist, then, the essential pattern in evolution for all species from time immemorial is this very maturation curve from competitive, expansive, youthful economies to cooperative, stable, mature economies. One can see this in what ecologists classify as Type I Pioneer ecosystems and Type III Climax ecosystems today, as well as in looking back over Earth’s four billion year history of species’ econoomies. Some species never make it to maturity. Much of humanity did-but only at the tribal level to which countless human groups matured in cooperation internally and with neighboring tribes, sometimes developing complex economies with large towns and many artifacts, as found at Catal Huyuk in Turkey and many other locations in Africa, Asia, North and South America. Mature cooperation, with other humans as well as with large animals no doubt played a large role in surviving a dozen Ice Ages as humanity did. In the past 6,000 years or so, we built civilizations-relatively huge socio-economic political systems with complex infrastructures that were mostly internally cooperative despite occasional insurrections. But these mature cooperatives, like the nucleated cell and like the multi-celled creature before them, were new cooperative entities at yet another size scale, and therefore proceeded naturally in the youthful mode of expansionism in competition. Lo, the Age of Empires that shifted over time into national and then corporate empires, had begun! And so human empires mimic rather well the expansive, competitive phase of juvenile species in nature from the original archaea (bacteria) to the grasses that evolved along with humans and are also still in that juvenile take-over, make-over whatever you can to stay in the game mode Darwin described so well. Interesting that humans and those youthful grasses – in the version humans call ‘grain’ or ‘corn’ – have come to depend on each other. Yes, Darwinian evolution describes the juvenile phase, and that is precisely why the entrepreneurs of our Industrial Age loved that theory as much as the Soviet Union loved Kropotkin’s version of evolution, titled Mutual Aid, all about the cooperative phases of species evolution, which rationalized collectivism. In the first, community was sacrificed to the individual’s interest; in the latter the individual’s interest was acrificed to that of the collective. Two half theories that make a whole when put together and make the connections between the ecologists’ different types of ecosystems. The learning curve of maturation ties it all together in an elegant whole. The recognition that our current way of life is unsustainable (literally implying we must live differently) is a new and vital insight, without which we could not see any need to change the way we live on what seemed like a limitlessly provident planet, now so obviously ravaged by our youthful empire building to a critical point, if not already beyond it. All our technology has come through biomimicry-from spinning like silkworms and weaving like spiders, building like termites and tunneling like moles, flying like birds and computing like brains, to using radar like bats and sonar like dolphins, and so on and on. But now it is time for the biggest and evolutionarily greatest biomimicry feat of all: copying those of our ancestors who made it to mature sustainability, pulling back on our economic expansion just as our bodies did when reaching mature size and shifting to maintaining stable sustainability. Looking at our recent history, we see many experiments in cooperation pushing us to our truly global cooperative maturity: from the United States of America to the European Union, from NATO and SEATO and other alliances to World Parliaments of Religion, a World Court and International Space Stations, from VISA cards crossing cultures and currencies to International Air Traffic Control, and so on and on. The Internet is the largest self-organizing living system created by humanity and is changing everything. The top-down hierarchies that worked to maintain and expand empires are giving way to democratic and even more mature living systems ways of organizing and governing ourselves; even the gifting economies arising all over it, as well as in local communities, biomimic mature species economics. If there is one biological system that can give us the clues in an up close and personal model available to us all, it is our own bodies. There is no more amazing or mature economy to mimic as we design our own future than the bodies in which each and every one of us, regardless of political persuasion, is walking around-bodies in which no organ either exploits the rest for its own benefit or interferes with diversity by trying to make the others more like itself. Each of your up to one hundred trillion cells has some thirty thousand recycling centres in it just to keep all those proteins you are made of healthy. Each of those is as sophisticated as a chipper machine would be if you could stick a dead or damaged tree into one and get a healthy live tree out the other end instead of a pike of chips! And they exist along with a thousand mitochondrial banks in each cell, giving out free ATP stored-value debit cards 24/7 with no interest, not even pay-back of what you spent-a currency system we could well biomimic as soon as possible in place of our wealth-concentrating debt money. It has become clear to me that the mature cooperative phase of species is often driven into existence by crises and I am happy to note how the vast majority of humans becomes highly cooperative in times of disaster, surviving predations of the very few to create wellbeing for the many. It is in our genes, our blood and bones, to cooperate. We have been through this before, just never before at a global size level. Species that become sustainable – that survive a really long time – get to their mature collaborative phase while others, stuck in adolescent behaviours that no longer serve them, die out. Humanity now stands on the brink of maturity in the midst of disasters of our own making. Let us take heart from our most ancient Earth ancestors, the archea- the only other creatures of the living Earth to create global disasters through their own behaviour and solve them. Let us see if we can do as well as they did! Let a mature and cooperative global economy be our goal and let us make it as successful, as efficient and resilient, as our own highly evolved bodies. The global economy we built as a resource-rapacious, competitive monopoly game based on debt money and powered by fossil fuels was a necessary youthful phase. We are ready now to leap into maturity. We the people can declare our solidarity with each other around the globe, stop making war on each other, roll up our sleeves, and do the positive work needed to develop clean energy sources, move coastal cities uphill, reinvent money, green deserts, and cooperate in all our cultural and religious diversity to build a world that works for all, whether or not our governments follow our lead. As Rumi asked: Why do you stay in prison when the door is so wide open? Elisabet Sahtouris PhD (www.sahtouris.com) is an internationally known evolution biologist, futurist, author and speaker living in Spain. With a post-doctoral degree at the American Museum of Natural History, she taught at MIT and the University of Massachusetts, contributed to the NOVA-Horizon TV series, is a fellow of the World Business Academy, and a member of the World Wisdom Council. Her venues include the World Bank, UN, Boeing, Siemens, Hewlett-Packard, South African Rand Bank, Caux Round Table, Tokyo International Forum, the governments of Australia, New Zealand and the Netherlands, Sao Paulo business schools and State of the World Forums. Author of EarthDance: Living Systems in Evolution; A Walk Through Time: From Stardust to Us; and Biology Revisioned with Willis Harman Next Event the future of Social Biomimicry Thursday, February 23, 2012Location: Volkskrantgebouw, Wibautstraat 150, 1091 GR Amsterdam Supported by Agentschap NLThe conference language is English. In the meeting of February 23, 2012 we would like to address some of the issues of social Biomimicry. We will present some common patterns from nature that are inspirational for social issues like: communication, teamwork, leadership, development of organisations and society. We will give an idea of how to translate these patterns to work situation, architecture of organisations, teamwork and future growth. Social Biomimicry gives a fresh new perspective and we also belief it will contribute to resilient and future-orientated organisations. Meet our team:Bowine Wijffels is working as consultant and process leader in environmental education and learning for sustainable development. Learning from nature of one of her passions.Social Biomimicry – for project management, leadership, change in organisations Douwe Jan Joustra, Program Manager and Consultancy, One Planet Architecture instituteSocial Biomimicry and city planning – city as living system, spatial planningand our moderator Caroline van Leenders. She works at Agentschap NL. Her focus point is how to create change in large scale governmental programs. iCub – European humanoid robot iCub.org is an open source cognitive humanoid robotic platform. The European Commission has, in the last years, financed an innovative research project on cognition and sense of touch and their link to the development of intelligence. This project, taken in charge by the Italian Institute of Technology (IIT) in Genoa led to the creation of ICub, a humanoid robot, of the size of a three and a half years old child, to which the human skin could become a reality. ICub is covered in triangular and flexible printed circuit, each containing twelve capacitive captors, which in turn have been covered with silicon pellicle and Lycra. Each triangle is also composed of twelve “tactile pixels” which enable the robot to experience and recognize the sensations which occur when a pressure is exercised on its envelop or “skin”. This humanoid baby has enabled great progress in the development of an artificial skin with similar characteristics to the human one that could be of great use for the future. Indeed, the important research investments and progress made in robot research will benefit greatly of such advancement for the abstract concept of skin for robots could become a reality. Potentially covered with an artificial skin based on the same principle and characteristics as the one developed and tested on ICub, humanoids could at last experience the sense of touch. The concept of a skin is still non-existent for robots but, becoming an “artificial reality” it would improve their abilities and possibilities of successful interaction with human beings. Thus, in May 2012, the researchers of the ITT of Genoa will be sending to a selected number of laboratories in Europe the first components of a type of artificial skin, designed with ICub baby humanoid robot. Robot learns like a toddler Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com October 23: Burning Issues: EducationOctober 23: Burning Issues: Resources: Water, Energy, Air, FoodOctober 23: Burning Issues: HealthOctober 25: Burning Issues: Climate Change / Sustainability (1)October 25: Burning Issues: Climate Change / Sustainability (2)October 25: Burning Issues: Economy / Stock Market / PovertyOctober 25: Burning Issues: Waste / PollutionOctober 23: Burning Issues: GlobalizationOctober 20: The ultimate freedom: beyond timeOctober 5: Limits to KnowingMarch 24: Socratic Innovation News about the Future Cheese to fuel batteriesGreek researchers, working on new sources for renewable energies, have come up with an interesting innovation in “fuelling” combustible batteries with wastes of the cheese industry. The cheese industry in a number of countries, such as Greece or France, rejects up to 70% of whey depending on the type of cheese produced. This industrial waste is toxic for the environment because of its organic content but could be used as a source of energy for combustible batteries for it is rich in lactose and sugar. Indeed, creating batteries with microbic crops within them could enable the production of electricity because of their consumption of whey, very rich in lactose and sugar which would stand here as sources of energy. Traditional batteries produce electricity by using a catalytic material which oxides a combustible, such as hydrogen, and creates an electric current between two electrodes. Biobatteries function according to the same principle but the catalytic reaction is here created by bacteria which, by the absence of oxygen and chemical reactions consequent to the consumption of raw material such as whey, produce electricity. These biobatteries could be applied in principle to many more industries, such as the pig breeding industry and the transformation of food industry, thus solving their waste issue in an innovative way. Nevertheless, it has been noted that refined combustibles would be more efficient than raw material such as sugar and lactose in the production of electricity with biobatteries. What’s more, these batteries for now can produce only a few milliwatts which is barely sufficient to charge a mobile phone. The lack of investment for research in this domain remains the biggest obstacle to the work of researchers wanting to improve the productivity of these batteries and eventually set them on the market. Multitoe turns floors into massive multitouch screens you control with your feetMutitoe is a research project by the Human Computer Interaction Lab of Prof. Patrick Baudisch at Hasso Plattner Institute in Germany. “Tabletop computers cannot become larger than arm’s length without giving up direct touch. This prevents tabletop applications from dealing with more than a few dozen on-screen objects. We propose direct touch surfaces that are orders of magnitude larger by integrating high-resolution multi-touch into back-projected floors, while maintaining the purpose and interaction concepts of tabletop, i.e., direct manipulation. We based our design on frustrated total internal reflection because its ability to sense pressure allows the device to see users’ soles when applied to a floor. We demonstrate how this allows us to recognize foot postures and to identify users. These two functions form the basis of our system. They allow the floor to ignore inactive users, identify and track users based on their shoes, enable high-precision interaction, invoke menus, as well as track heads and allow users to control several multiple degrees of freedom by balancing their feet.” Morphogenetic Design Approach by Julia and Göran Pohl Pohl Architekten “Cocoon_FS is a brilliant and bizarre-looking lightweight modular building inspired by marine phytoplankton and pioneered by Pohl Architects in cooperation with PlanktonTech. A high strength to weight ratio, translucent shell, and low material usage make this eye-catching prefab fantastically easy to transport.” – Inhabitat Recommended Book Biomimicry: Innovation Inspired by NatureBy Janine M. Benyus If chaos theory transformed our view of the universe, biomimicry is transforming our life on Earth. Biomimicry is innovation inspired by nature – taking advantage of evolution’s 3.8 billion years of R&D since the first bacteria. Biomimics study nature’s best ideas: photosynthesis, brain power, and shells – and adapt them for human use. They are revolutionising how we invent, compute, heal ourselves, harness energy, repair the environment, and feed the world. Science writer and lecturer Janine Benyus names and explains this phenomenon. She takes us into the lab and out in the field with cutting-edge researchers as they stir vats of proteins to unleash their computing power; analyse how electrons zipping around a leaf cell convert sunlight into fuel in trillionths of a second; discover miracle drugs by watching what chimps eat when they’re sick; study the hardy prairie as a model for low-maintenance agriculture; and more. Rich with Youtube by Raphaelle Beguinel, Assistant Editor, Club of Amsterdam Journal Youtube no longer appears to be just an interactive platform where users share videos, inform and entertain themselves. Founded in 2005 by three former PayPal engineers, the company has grown into one of the biggest websites and platforms on the Internet with the opportunity for users to earn money by sharing popular videos. Indeed, a number of users, especially families, have been earning a lot of money just by sharing videos of their children or funny daily-life episodes on-line. When the video appears to be popular enough, that is viewed by a significant number of Youtube users, the company contacts the family or individual having posted the video to establish a lucrative partnership. With such a partnership the advertising revenue from the ads showed before viewing the video will be split between Youtube and the user having posted the popular video on the website. What’s more, a set amount of money will be given to the “poster” by the company every time the video will hit, for example, an additional thousand views. As an example, a teenager named Jamie posted a video featuring his brother crying over having to stop playing a computer game. The video being viewed by more and more Youtube users, Jamie was contacted by the company and a partnership was established. The contract established that for this video Jamie would now receive 69 euros for each additional thousand views. Youtube even enabled Jamie to create his own Youtube channel to post videos about his brother and be able to post more videos on a regular basis. A growing number of individuals and families have thus been able to earn a lot of money just by posting videos with an important “popularity potential” and turn Youtube into a more or less regular source of revenue. Mr. Davies-Carr, having made a first Youtube buzz with a popular video named “Charlie bit me!” featuring his two sons, also created his own Youtube channel and posts videos of his daily family life every six weeks with each of them obtaining several millions of hits. Mr Davies-Carr, with this Youtube money, was able to pay for his children’s school fees and invest in better material for his videos. Many other video success stories can be taken as examples to illustrate these Youtube partnerships between the company and the posters. For example, the video “baby shakira” topped all previsions attaining more than 24 million views; and quite a few other videos, close to the “Charlie bit me” concept, have totalized several million views such as “Aydan’s funny laugh” (5 million views). The company recently announced having developed an algorithm enabling the company to detect up-and-coming videos by determining their “popularity potential”. This algorithm will enable Youtube to contact and establish advantageous contracts with the authors of these promising videos as fast as possible and prevent any competition from other video channels such as Daily Motion or Video BB. On the user’s side, there are several conditions for his video to become popular enough and interest Youtube enough for the channel to propose a partnership. First, the essential condition is that the video needs to be viewed by at least several millions of users and needs to be viewed more and more to attract the channel’s attention. Once Youtube has contacted the author of the popular video two conditions need to be continuously fulfilled: that the video keeps becoming more and more popular with a significant amount of additional views every day, month or week; and that the author keeps on posting more videos with the same popularity potential. This Youtube innovation reveals an important trend where Internet users become increasingly active on the web. They are no longer interested only in sharing, entertainment or information consulting but also in the opportunities of investing and taking advantage financially of such a system. Nevertheless it is important to note that even if such partnerships are growing in proportion they still remain an infinite minority of users which ensures a lucrative deal for Youtube. Indeed, it will become more and more difficult for a user to attract the channel’s attention for the competition is becoming fiercer with more and more users adding more and more videos by the day. aydan’s funny laugh – he’s a happy baby! best baby laugh! Michael Gazzaniga – The Interpreter Michael Gazzaniga is a Professor of Psychology and the Director for the SAGE Center for the Study of Mind at the University of California Santa Barbara. He oversees an extensive and broad research program investigating how the brain enables the mind. Over the course of several decades, a major focus of his research has been an extensive study of patients that have undergone split-brain surgery that have revealed lateralization of functions across the cerebral hemispheres. The Interpreter The third in a series of Gifford Lectures by Professor Michael Gazzaniga. Recorded 15 October, 2009 at the Playfair Library Hall, the University of Edinburgh.The interpreter is the device we humans enjoy that provides us with the capacity to see the meanings behind patterns of our emotions, behavior and thoughts. This concept is central to understanding the relationship between our brain and our strong sense of self. In a way, it is the device that liberates us from our automatic ways spelled out in Lecture 1 and 2. The interpreter constructs the sense that there is a me arising out of the ongoing neuronal chatter in the brain and making all of lifes moment-to-moment decisions. Our compelling sense of being a unified self armed with volition, deployable attention and self-control is the handiwork of the interpreter, for it brings coherence to a brain that is actually a vastly parallel and distributed system. This view stands in contrast to much neuroscientific theorizing or existential musing about our unified, coherent nature. In most models of brain and cognitive mechanism, one can identify, as Marvin Minsky once said, the box that makes all the decisions. Futurist Portrait: Sheryl Connelly Sheryl Connelly, manager of Ford Global Trends and Futuring “Scenario planning isn’t about predicting the future. You really need to be careful about that.” Sheryl Connelly currently stands as a major reference in the field of scenario planning and futurism thanks to her unique approach to innovation and her established expertise in business, marketing and trend forecasting. Former graduate from the Michigan State University, where she obtained a bachelor in finance, Connelly then graduated from the University of Detroit-Mercy in law and business administration at a master’s degree level. She exercised shortly as an attorney before entering Ford Company at the Marketing and Sales’ company division. She entered the Global trend and Futuring division of the company seven years ago as manager. Throughout the years, Sheryl Connelly has managed to use her knowledge and experience in an unconventional way, representative of her professional career, becoming an expert in studying, analyzing and predicting future trends that might impact the Ford products. Using her high abilities in communication, business and marketing expertise, academic and empirical knowledge, and trans-field vision, Connelly, as an example, studied and anticipated the now established consumer tendency of rising carefulness in purchase and the growth of incremental purchases. The analysis of consumer behavior and global trends is at the heart of Sheryl Connelly’s work at Ford’s Global Trend and Futuring division for it has proven highly valuable for research and development, innovation and marketing activities in a world ever more uncertain and unpredictable. In addition to her work as manager at Ford’s Global Trend and Futuring, Connelly is a sought-after speaker, having participated to numerous talk-shows, professional gatherings and association meetings such as the TedX Talks (2011), the American Marketing Association’s Marketing Research Conference (2009), the OMMA (Online Media, Marketing and Advertising) Global conference in 2011. Trend forecaster, futurist and speaker, Sheryl Connelly is also a licensed attorney and an artist. Innovate: Uncertainty Agenda Season Events 2011/2012 NEXT Event: February 23, 2012 the future of Social BiomimicryWhat we can learn from natureLocation: Volkskrantgebouw, Wibautstraat 150, 1091 GR Amsterdam Supported by Agentschap NL March 29, 2012the future of Languages Location: OBA – Openbare Bibliotheek Amsterdam, Oosterdokseiland 143, 1011 DL AmsterdamIn collaboration with the British Council April 26, 2012the future of GermanyLocation: Amsterdam May 31, 2012the future of TaxesLocation: Info.nl, Sint Antoniesbreestraat 16. 1011 HB, AmsterdamSupported by Info.nl June 28, 2012the future of Urban EnergyOption: Guided Tour 17:00Location: Van Eesterenmuseum, Burgemeester De Vlugtlaan 125, 1063 BJ AmsterdamSupported by the Van Eesterenmuseum Credentials Felix Bopp, Editor-in-ChiefRaphaelle Beguinel, Assistant Editor
Content Towards a Global Theatre of Languages Next Events Quantifying climate impacts: new comprehensive model comparison launched Club of Amsterdam blogNews about the Future Conversations on the future of translation Recommended Book India’s top-performing CEOsSolar panels made from plant material Futurist Portrait: Rohit Talwar Agenda Credentials Club of Amsterdam Search Submit your articleContactSubscribe Welcome to the Club of Amsterdam Journal. As a part of the Language Rich Europe project the current state of play as for multilingualism policy and practice has been researched in 20 European countries. What would the consequences be if we all spoke one language? History shows that languages that we use are not only about words. Federico Fellini, an Italian filmmaker, once said, “A different language is a different vision of life”. But is there really a relationship between the language and the thought? If we do decide to learn another language, what is the easiest way to get a good grasp of it?Join us at the future of Languages – Thursday, 29 March! …. interested in knowing more and sharing thoughts and ideas …. email us! Felix Bopp, editor-in-chief Towards a Global Theatre of Languages By Ola Parcinska The Future of Languages Towards a Global Theatre of Languages “Languages differ essentially in what they must convey and not in what they may convey.” – Roman Jakobson, a Russian linguist and literary theorist. Languages as an Ecosystem Languages can be seen in some sense alive. They emerge, they evolve and reproduce, and some ultimately die. The meaning accommodates the constant change and interaction with the environment. The vitality of languages depends on the communicative behaviours of their speakers, who in turn respond adaptively to changes in their socio-economic ecologies. Emergence of English as a global language, the high number of dying or endangered languages and (Internet) technology are perceived as the main drivers of the current changes in the landscape of languages, more often than not seen as a threat to their diversity. Past Times are Pastimes – What about the Future? In 2012 it is exactly 40 years since the publication of The Gutenberg Galaxy of Marshall McLuhan who coined the term of “Global Village” and also prophesied the web technology. While McLuhan understood the Global Village as “heightened human awareness of responsibility” due to the instantaneous movement of information on the globe, he never referred to the idea that electronic media would create unified communities. On the contrary, McLuhan expected even more discontinuity and diversity as a result of the process. The current state of play seems to indicate a different direction. However, looking at the latest technology and languages, it may well be evolving only now. Talking Dictionaries – Digitalisation of Endangered Languages Nuances and possibilities of expression are lost without variation. Intellectual diversity and multiple ways of thinking suggested by different languages makes us, as a species, smarter and more able to solve common problems. The speed with which languages are disappearing nowadays is on an unprecedented scale. Digital technology allows for capturing and preserving the endangered languages. “The talking dictionaries” initiative from National Geographic Society’s Enduring Voices project is an attempt to prevent these ancient languages being forgotten. In some cases, it is the first time a language has been recorded or written down anywhere. Universal Translator Improving currently at high-speed, automated translation technology makes texts available in any major human language as well as allowing for a real-time translation. Real-time voice recognition is combined with automatic translation and speech generation to produce a crude but effective “universal translator” that allows a monolingual human to converse (at least slowly and simply) with any speaker of any major human language. With the development of recording and capturing languages currently underrepresented in the digital from, it will expand to any desired language. In the current research, there are also trials to capture emotions and personalize the outcome so that the generated sounds resemble the voice of the speaker. Mind Reading – Thoughts Translated into Spoken Words Mind reading may be around the corner. Researchers at Helen Wills Neuroscience Institute, University of California Berkeley were able to decode activity in the human auditory system in order to guess the words that people were actually listening to. The results of the latest experiment provide insights into higher order neural speech processing and suggest it may be possible to readout intended speech directly from brain activity. For patients that can’t speak, for example, being able to reconstruct words that they imagine would allow them to communicate through a new interface. Second Orality – Towards Fusion of Written and Oral Gutenberg “Parenthesis” is a period marked by the reign of the printing mode, a concept formulated by Prof. L. O. Sauerberg of the University of Southern Denmark. Isolated from the largely oral culture that came before, this period seems to be coming to an end together with the digitally shaped culture emerging today. We may talk about the “liberation” of words from the nonnegotiable confines of the print and stories circumscribed by beginning, middle and end. We are going towards the freedom of the meaning of the words and story telling as in other oral traditions from the past, which allowed for dynamically changing texts and performances. We may not be reverting to a preliterate society so much as evolving into a “secondary orality”, supported massively by super literacy in the digital form based on a return of the fluidity in communication. Global Theatre of Languages After the publication of Understanding Media, McLuhan started to use the term Global Theater to stress the shift from consumer to producer, from acquisition to involvement. This may well apply to languages, with more people having access to digital tools and new technology. We will be able not only to preserve languages, to learn (about) and communicate in other languages, but also make new voices heard and have more flexibility and freedom of self-expression in our fast and more complex lives. Next Event the future of Languages Thursday, March 29, 2012Location: OBA – Openbare Bibliotheek Amsterdam, Oosterdokseiland 143, 1011 DL AmsterdamIn collaboration with the British Council and OBA – Openbare Bibliotheek Amsterdam The conference language is English. The speakers and topics are: Mirjam Broersma, PhD, Max Planck Institute for PsycholinguisticsWhy linguistic diversity will never disappear Speaking and understanding speech are much more difficult in a second language than in one’s native language. Some of the associated problems are not obvious to understand. Why do some foreign languages seem so much faster than our native language? Why do Dutch speakers never manage to pronounce the English ‘th’ correctly? This talk will explain such difficulties by addressing the cognitive processes underlying speech. And it will answer the question why, despite such difficulties, linguistic diversity will never disappear. Simon King, Professor of Speech Processing & Director of the Centre for Speech Technology Research, University of Edinburgh, UKMaking computers speak like individual people. Simon will demonstrate what is currently possible in speech synthesis – the conversion from text to speech by computers. Recent developments now make it possible for computers to sound like individual people, opening up new applications such as personalised speech translation and assistive communication aids for people who have difficulty speaking. But there remain barriers to making this technology available in all the world’s languages, especially those with small numbers of speakers, or spoken in less affluent parts of the world. Tsead Bruinja, PoetFailing in Between – Writing Poetry in two languagesTsead s a poet/performer who writes both in Frisian (the language spoken in the provence Fryslân) and in Dutch. Bruinja has read his work at festival all over the world, from Zimbabwe and Nicaragua to Indonesia. His work has been translated in many languages and he himself has translated the work of poets from other into Dutch and Frisian. In his talk he will read some of his translations and original poetry and talk about his experiences as a poet writing in two languages. Bruinja had to relearn to write Frisian when he was 25 and he did this mainly by reading Frisian books and studying Frisian at the University of Groningen, where he first studied English language and American literature. Frisian is a language spoken by half of the population of Fryslân, but about 4% can actually write Frisian and maybe 20% can read it. ‘Why would you want to write for such a small audience?’ is a question he is often asked by his Dutch colleagues and Bruinja answers ‘because it is the language that my mother spoke.and our moderator Aleksandra Parcinska … and live music with Asia Kowalewska, a Polish singer and songwriter Quantifying climate impacts: new comprehensive model comparison launched Climate change has impacts on forests, fields, rivers – and thereby on humans that breathe, eat and drink. To assess these impacts more accurately, a comprehensive comparison of computer-based simulations from all over the world will start this week (7 February 2012). For the first time, sectors ranging from ecosystems to agriculture to water supplies and health will be scrutinized in a common framework. The models will be provided by more than two dozen research groups from the United States, China, Germany, Austria, Kenya, and the Netherlands, among others. The scientists will investigate which results are robust, where there are uncertainties and why. The project will be coordinated by the Potsdam Institute for Climate Impact Research (PIK) and the International Institute for Applied Systems Analysis (IIASA). Some results of the study will be available within 12 months from now for consideration and integration into the development of the Intergovernmental Panel on Climate Change (IPCC) fifth Assessment Report, due for completion in 2014. The simulations will be based on the latest generation of climate scenarios covering a wide range of possible futures. “We want to better understand how climate impacts differ between a global warming of two degrees compared to three degrees,” says Katja Frieler of the Inter-Sectoral Impact Model Intercomparison Project coordinating team (ISI-MIP). The international community has set a target of two degrees, but unfettered emission of greenhouse gases sets the world on a path to three degrees or more. This seemingly small difference could have drastic impacts.“ These are calculated on the basis of observations and current understanding of the relevant processes,” says Frieler. “We will examine to what extent they agree across models and quantify the uncertainty that remains.” “The project will help to fill a sore gap in the IPCC’s report” The global model comparison puts the focus squarely on humans. Water shortages in a region in Africa for instance could make it difficult for farmers to cultivate their fields, poor crops could lead to malnourishment and thus to a higher vulnerability to diseases, Frieler explains. The comparison could help to identify possible regional hotspots. “The project will help to fill a sore gap in the IPCC´s report,” says Hans Joachim Schellnhuber, PIK director. Until now, there have been comprehensive model comparisons for the physics of the climate system as well as for the economy of climate protection and for climate impacts on specific sectors. To address all climate impacts at once is both an ambitious and necessary intent, says Schellnhuber. “It provides an essential strengthening of the grounds for the 2014 IPCC report.” Chris Field of the Carnegie Institution for Science in Stanford, California, expressed enthusiasm for the project. “As co-chair of IPCC Working Group II, I greatly appreciate the initiative required to get this activity underway, and I appreciate the commitment to fast-track components that will yield results in time for inclusion in the IPCC Fifth Assessment Report”, says Field. The products that ISI-MIP envisions “will make a real difference for the assessment process.” The IPCC Working Group II assesses impacts, adaptation and vulnerability. “The time has come for this comparison” Working Group III co-chair Ottmar Edenhofer from PIK also explicitly encouraged the impact intercomparison project. “A sound impact analysis is of high relevance for mitigation and adaptation assessment as well,” says Edenhofer. “It enables us to do cost-benefit estimates that are critical for providing decision-makers with the information they need. We therefore strongly endorse the impact model intercomparison effort.” Working group III of the IPCC focuses on climate change mitigation. “The time has come for this comparison,” says Pavel Kabat, Director of IIASA. “A multi-model cross-sectoral approach to projections of climate change impacts has not been available in the past. The ISI-MIP project is a significant and positive development in this regard. We have access to sophisticated models, vast quantities of high-quality data from many sectors and regions and an urgency to deliver a highly integrative analysis of our current knowledge about global impacts of climate change. We are confident that this project can deliver such an analysis.” Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com Burning Issues: EducationBurning Issues: Resources: Water, Energy, Air, FoodBurning Issues: HealthBurning Issues: Climate Change / Sustainability (1)Burning Issues: Climate Change / Sustainability (2)Burning Issues: Economy / Stock Market / PovertyBurning Issues: Waste / PollutionBurning Issues: GlobalizationThe ultimate freedom: beyond timeLimits to KnowingSocratic Innovation News about the Future A drone for everybody Thanks to its on-board Wi-Fi system, you can control the Parrot AR.Drone using an iPhone, iPod Touch, or an iPad. It has been designed for both inside and outside use. Another major feature is the use of several AR.Drone on a network. Thanks to its own generated Wi-Fi network, players can create a game party where others players can join and play against each other. Get inside the cockpit of your AR.Drone! Even meters away, keep control with your video remote thanks to a Wi-Fi connection. Two cameras are embedded, one on the front and one underneath facing the ground. The Future of Seating Technology Because no two bodies are alike, the Gymygym’s patented flat bungee seating system is designed to specifically conform to you, the user, providing the perfect combination of give and support where you need it most while helping to eliminate the very serious physical issues caused from prolonged improper seating. The custom constructed Gymygym Ergonomic Exercise Office Chair correctly positions the body to: Relieve pressure on hips, lower back, neck and shoulders / Improve circulation / Promote proper alignment of the spine Straker, Conversations on the future of translationIn the closing stages of Leweb10, I had one of my most interesting conversations of the event. Its with an Irish start-up founded by a New Zealander and an Australian. These guys are well ahead of others in tackling the cost of translation – and if you see how much the EU spends on translating stuff which is never read, you can see they are on to a winner. David explained in some detail their approach which involves mixing machine translation with human intervention. He shares why crowd-sourcing a translation doesn’t work and the challenges they have faced and solved. If you’re working on localising a site in Europe, you should take a few minutes of your time to get some great insight. These guys really do know what they’re doing.www.strakertranslations.com What’s Next for Machine Translations?Caught up with David Sowerby of the Irish start-up Straker Translations, following a previous encounter at LeWeb2010. Things have certainly changed for this start-up and I was interested in their change of direction – from using Google Translate to developing their own machine translation models and doing much more with subititling video. The Olympia Exhibition centre has truly horrible acoustics, but I still thought his ideas were worth posting here. These people seemed to be way ahead of others I know. Interested in learning of other projects. Recommended Book Music, Language, and the Brainby Aniruddh D. Patel In the first comprehensive study of the relationship between music and language from the standpoint of cognitive neuroscience, Aniruddh D. Patel challenges the widespread belief that music and language are processed independently. Since Plato’s time, the relationship between music and language has attracted interest and debate from a wide range of thinkers. Recently, scientific research on this topic has been growing rapidly, as scholars from diverse disciplines, including linguistics, cognitive science, music cognition, and neuroscience are drawn to the music-language interface as one way to explore the extent to which different mental abilities are processed by separate brain mechanisms. Accordingly, the relevant data and theories have been spread across a range of disciplines. This volume provides the first synthesis, arguing that music and language share deep and critical connections, and that comparative research provides a powerful way to study the cognitive and neural mechanisms underlying these uniquely human abilities. India’s top-performing CEOs INSEAD Professor Balagopal Vissa on India’s top-performing CEOs. A new INSEAD study reveals the emerging nation’s top-performing CEOs. Who made the list and what earned them top marks? Balagopal Vissa is Director of the INSEAD Leadership Programme for Senior Indian Executives. Solar panels made from plant material MIT researcher Andreas Mershin has a vision that within a few years, people in remote villages in the developing world may be able to make their own solar panels, at low cost, using otherwise worthless agricultural waste as their raw material. “You can use anything green, even grass clippings” as the raw material, he says — in some cases, waste that people would otherwise pay to have hauled away. While centrifuges were used to concentrate the PS-I molecules, the team has proposed a way to achieve this concentration by using inexpensive membranes for filtration. No special laboratory conditions are needed, Mershin says: “It can be very dirty and it still works, because of the way nature has designed it. Nature works in dirty environments — it’s the result of billions of experiments over billions of years.” Futurist Portrait: Rohit Talwar Rohit Talwar is a global futurist and the founder of Fast Future Research. Rohit Talwar is futurist, strategist, researcher and award winning professional speaker who founded and leads the futures research organisation Fast Future. His work focuses on helping clients develop innovative responses to the trends and forces shaping the future. He has spoken and consulted in over 40 countries on five continents. His book Designing Your Future was published in conjunction with the American Society for Assocation Executives & The Center for Association Leadership August 2008. Rohit Talwar was recently profiled as one of the top 10 global trend watchers by The Independent. Rohit is also interested in the evolution of China, India, the emerging economies. He has completed major global studies on the Future of China’s Economy – The Path to 2020 and is working on scenarios for 2030 and the implications for global migration for the OECD and a project on the Future of Childhood. Rohit’s clients include global corporations, governments and innovative start-ups. Agenda Season Events 2011/2012 NEXT Event March 29, 2012the future of Languages March 29, 2012, 18:30 – 21:15Location: OBA – Openbare Bibliotheek Amsterdam, Oosterdokseiland 143, 1011 DL AmsterdamIn collaboration with the British Council & OBA April 26, 2012the future of GermanyLocation: Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA AmsterdamSupported by Kamer van Koophandel Amsterdam May 31, 2012the future of TaxesLocation: Info.nl, Sint Antoniesbreestraat 16, 1011 HB AmsterdamSupported by Info.nl June 28, 2012the future of Urban EnergyOption: Guided Tour 17:00Location: Van Eesterenmuseum, Burgemeester De Vlugtlaan 125, 1063 BJ AmsterdamSupported by the Van Eesterenmuseum Credentials Felix Bopp, Editor-in-ChiefRaphaelle Beguinel, Assistant Editor
Content Feldheim in Germany – an inspiration for green energy Next Event Evolution Fast-forward Club of Amsterdam blogNews about the Future Economic forecasts for GermanyRecommended Book: The German Economy: Beyond the Social Market Modern Houseboats in the NetherlandsTofu energy Futurist Portrait: Josephine Green Agenda Club of Amsterdam Search Submit your articleContactSubscribe Welcome to the Club of Amsterdam Journal. Germany has been Holland’s neighbour longer then we can imagine. As a small country balancing on the edge of a continent we are poised between a landmass and the sea. That has always been our position and we have been able to make the best of it by becoming a trading nation. Traders cannot afford enemies and so we also balanced our relations with the surrounding nations. Germany is out biggest neighbour and one of our most important trading partners. When it pours in Germany it rains in the Netherlands. The ties between the two countries have always been very close. German 19th century authors went on holiday in Zandvoort and rich Dutch went to Berlin.German was taught at most schools and German philosophers were all the rage. Obviously the Second World War has made a breach in the relation between the two nations. Yet we are still connected on many levels: economically, culturally and linguistically. After 1945 the Dutch have set their course west and looked to the other side of the ocean for guidance and inspiration. Maybe it is time that we looked east and take some examples form the German rule book to learn from their amazing success. Concept: Peter van Gorsel, Educational Business Developer, University of Amsterdam / UvA/HvAJoin us at the future of Germany – Thursday, 26 April! …. interested in knowing more and sharing thoughts and ideas …. email us! Felix Bopp, editor-in-chief Feldheim in Germany – an inspiration for green energy by Raphaelle Beguinel, Assistant Editor, Club of Amsterdam Journal While Germany has been at the forefront of green energy research and sustainable development for decades now, the past years have shown that, in practice, its political environment and regulations stand as obstacles to the municipalities’ initiatives. The example of Feldheim, a small village located 60 kilometers off Berlin in the Brandenburg countryside, shows the difficulties and challenges that German municipalities have to put up with to develop their own renewable energy alternative solutions. Most importantly, Feldheim has become, since the 2011 Fukushima nuclear catastrophe, a worldwide attraction as a sustainable alternative for villages, towns and cities to produce their own energy. Started in 1995 with a few windmills, Feldheim, located in a windy area with a local corn agriculture and pig breeding, has become in a little over 15 years, a model city for renewable energy. It is the only German town that has managed to achieve energy independency by constructing its own energy grid and getting enough energy from renewable sources such as wind and biogas, to provide electricity and heating to all of its households. 43 giant wind turbines now stand in a nearby field providing electricity to the 150 inhabitants distributed among 37 houses. It is this innovative solution, put in place and action by Mayor Michael Knape, combining energy self-sufficiency provided by the local grid and reliance on common renewable energies that have attracted over 3,000 visitors to Feldheim in 2011. Around fifty per cent of the visitors came from Japan, the rest spread across the globe between Canada, South America, South Korea and Australia, and the number of visitors is still rising. But achieving such as success hasn’t been without obstacles and challenges put up by the government and by the energy companies, disadvantaged by the search for energy independency of Feldheim and other municipalities in Germany. This is surprising giving the policy objectives set by Angela Merkel, Chancellor of Germany, in 2011 aiming at a phase-out of nuclear energy with the objective of attaining 35% energy providing by renewable sources by the year 2020. But in practice the federal government was soon to cut funding for a large number of renewable energy programs and projects, especially concerning solar energy. The European Union has been of help to Feldheim’s projects for it financed half of its 1.7 million euros biogas factory for its startup costs. Completed in 2008, this factory provides to the inhabitants heating by using the slurries of pig and corn manure and proving useful to the town’s local agriculture because corn production and pig breeding already existed. In the same year, the town decided to increase its energy independency by taking over its own grid. Nevertheless, the grid being own by E.on, a French energy company, they decided to construct their own grid with the help of Energiequelle, a German energy company. This initiative, completed at the end of 2010 and for which each villager invested 3,000 euros, enabled Feldheim to reduce the cost of electricity, per villager, by 31 percent and the cost of heating by 10 per cent. But, to get to these results, the town has had to fight the country’s most important utility companies and the government through energy regulators, even though no aspect of its initiatives can be proven illegal. The town had to prove, exceeding common energy regulation requirements, that the new grid would surpass the standards provided by public utilities. Among other requirements it had to be proven that there would be no interruption in the energy supply, even though an interruption would last only a split second and no inhabitant would be aware of it. Despite its obvious success, Feldheim’s example is a subject of discussion for the German government but also for the ones who would want to take example on this alternative energy model. The government’s main reserve stands mainly in the competition this model presents to the public utilities and its refusal for self-sufficient towns to produce more energy than they need. The state thus refuses that Feldheim and other German cities already following its path use their local production to financial aims in possibly supplying energy to other municipalities to increase their financial income. What’s more, the possibilities in replicating Feldheim’s model appear to be limited. Indeed, it is because of its weather and agricultural environment that Feldheim has been able to reach local independent energy supplying. But not every German town, or locality in the world, has strong wind or proper agricultural production to launch green energy projects and rely on its own energy supply. But there is hope in the possibilities of conversion for other towns in adapting the Feldheim model to their own situation. More than 300 villages in Germany are currently launching projects and programs, inspired by the Feldheim model, despite the challenges. Beyond the local scale, Berlin, as a major German city, has organized a petition for the municipality to take control of its electricity network in 2014 when its contract with the energy supplier Vatenfall ends. Feldheim’s example is not to be copied but must stand as an inspiration and an alternative path for renewable energy resources and sustainable development. Germany and cities shouldn’t replicate it but follow it. Next Event the future of GermanyThursday, April 26, 2012, 18:30-21:15Location: Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA AmsterdamThis event is supported by the Kamer van Koophandel Amsterdam The conference language is English. The speakers and topics are:Hanco Jürgens, Researcher, Teacher, Institute for German Studies at the University of AmsterdamThe German model: From sick patient to the leading political economy of Europe Roman Retzbach, futurologist, director, Future-Institute international, Berlin Frans Vogelaar, Professor, Academy of Media Arts Cologne, Founder, Hybrid Space Lab, BerlinInertInnovation and our moderator Peter van Gorsel, Educational Business Developer, University of Amsterdam / UvA/HvA Evolution Fast-forward An Auroville-produced video about the vision and work of Sri Aurobindo and the Mother, done entirely using computer motion graphics. It presents the evolutionary crisis, the two negations and the synthesis of Consciousness and Force. For those who already know about Sri Aurobindo and the Mother the video provides a contemporary way of presenting their teachings. For the new generation who may not know about these two visionaries, the narrative style of the video using universal symbols makes their vision and world view easy to access. The film has duration of 22 minutes and is also available as DVD in PAL format. You can buy high resolution DVD of Evolution Fast-forward from:www.auroville.com Written & Directed by Manoj PavitranVisuals created by Hemant ShekharEdited by Doris van KalkerMusic Composed by Arnab B Chowdhury / Ninād teamVoice over by Anuradha Majumdar and Angad VohraSound Mixing by Manosh Bardhan / Astha StudioProduced by Upasana Design Studio – Auroville Composing music is like touching one’s reflection during a boat journey on a quiet lake.The subject, object, journey and destination fuse into a repose and yet remain in motion. Playing with a palette of swaras (notes), sounds (nada), harmonies, motifs (ragas) and beat (tala);a composer listens to himself as he weaves a soundscape. The Human Crisis00:00 a continuous twin chord of strings evokes a deep pathos a beat heralds our imminent need to reconsider our lives, the chord and the beat culminate into a Life-Solution called Integral Yoga. God at Work06:15 a timbre synergizes the overtones of tanpura and santoor trails of a raga motif weave patterns in spirals; to fuse the note ‘A440’ and ‘0’ as standards in their respective systems. The Wall Game14:52 a game of hide and seek between East and West spurred by change of scales and nuances in the arpeggio, a light jazz feel to give of space, delight and insight for the future. An ensemble of synthetic timbre is rich in layers, Playing with silence in a dynamic manner helps us to absorb the troika: visual-word-music.Arnab B Chowdhury Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com Burning Issues: EducationBurning Issues: Resources: Water, Energy, Air, FoodBurning Issues: HealthBurning Issues: Climate Change / Sustainability (1)Burning Issues: Climate Change / Sustainability (2)Burning Issues: Economy / Stock Market / PovertyBurning Issues: Waste / PollutionBurning Issues: GlobalizationThe ultimate freedom: beyond timeLimits to KnowingSocratic Innovation News about the Future Your tattoo is calling Nokia has a patent pending for vibrating tattoos that can be etched on your skin to let you know when your phone is ringing. The user would have to scratch their arm to dismiss the alert. Nokia filed a patent application that would create “a material attachable to skin, the material capable of detecting a magnetic field and transferring a perceivable stimulus to the skin, wherein the perceivable stimulus relates to the magnetic field.” First Food Forest in Seattle The ethics, principles and concepts of permaculture design and community involvement will guide both the process and design product. A Food Forest is a design method and land management system based on a woodland ecosystem type of permaculture. The project will increase the skills and knowledge base of the Beacon Hill community related to growing food and managing the integrated systems of the Food Forest. This will add to the growing body of knowledge to support innovative urban food projects in Seattle. All will be available for public plucking to anyone who wanders into the city’s first food forest. Economic forecasts for Germany Deutsche Bundesbank, December 2011Outlook for the German economy – macroeconomic projections for 2012 and 2013 The crisis in public finances in a number of euro-area countries, the ensuing uncertainty as well as the general economic slowdown are placing a strain on economic activity in Germany. Although the domestic conditions for an extended and broadly based upturn in Germany remain intact, its high degree of openness means that demand impulses from the main sales markets abroad are of major importance for the German economy. Following a 3.0% rise in economic output in the current year, the pace of expansion in Germany is likely to fall perceptibly to 0.6% in 2012 as a result of a lean period during the winter months. This forecast assumes that there will be no further significant escalation of the sovereign debt crisis. Instead, the baseline scenario is predicated on investors’ and consumers’ uncertainty gradually receding somewhat. The German economy could then return to a sound growth path in the course of next year, based on a continuing expansionary monetary policy and faster global economic growth. Under these conditions, gross domestic product (GDP) could grow by 1.8% in 2013. Given an estimated potential growth of 1¼% per year, this means that the German economy would be operating, by and large, at normal capacity over the entire forecast horizon. Consumer prices have risen sharply in the current year in line with the quite dynamic global and domestic activity. On an annual average, the cost of living is likely to go up by 2.5% on the year. For the two following years, noticeably lower rates of inflation of 1.8% and 1.5% respectively are likely. First, the rise in the cost of imported goods, especially for energy, should remain within narrow bounds. Second, domestic price pressure is likely to increase only moderately. Uncertainty about future economic developments is extremely high at present. If the scheduled reforms succeed in overcoming the fiscal crisis and in allaying investors’ caution in the near future, growth in Germany might be higher over the medium term than outlined here. Nevertheless, greater weight should be attached to the downside risks stemming from the sovereign debt crisis.[…] January 2012Future made in Germany: Germany’s growth is becoming increasingly sustainableFederal Environment Ministry and Federal Environment Agency publish the 2011 Report on the Environmental Economy The 2011 Report on the Environmental Economy, the second after the 2009 report, presents the latest developments, challenges and prospects of the environmental economy in Germany. It shows that Germany has already made significant progress on the road to new, environmentally sound growth. Today, much less resources, land and energy are used, and fewer pollutants are emitted, than just ten years ago to obtain the same yield. The environmental economy is a cross-sectoral industry comprising companies that produce and supply environmental goods and services. The report documents the sector’s increasing importance for the German economy as a whole and confirms the pioneering role of German companies in this field. There has been above-average growth in the production of environmental goods in Germany, now totalling a production volume of almost 76 billion euros. With a global trade share of 15.4 percent, Germany is at the forefront in the export of environmental goods. According to the latest calculations there are now almost 2 million employees in the environmental economy – a new record. Federal Environment Minister Norbert Röttgen is convinced: “the transformation of our energy system will considerably accelerate this trend.” Minister Röttgen stressed that the report is also proof of the shaping force of policy on the road to sustainable, resource-efficient economic activities and lifestyles: “The innovative strength of the environmental economy is also a sign of the success of environmental and energy policy.” Renewable energies remain the driving force behind this dynamic development. Even during the global economic crisis, production of goods in this sector increased despite the general downward trend. According to a Roland Berger forecast, the global market for green energy technologies will almost quadruple by 2020, and for renewables such as photovoltaics, solar thermal energy, biogas and wind energy, annual worldwide growth rates in turnover of between 15 and over 30 percent are expected – a major opportunity for German companies. The forward-looking focus of sustainable production is also emphasised by a further interesting development: in the environmental economy there is a huge amount of intensive and continuous research. Almost 80 percent of production areas in the environmental sector are especially research- and knowledge-intensive. The goal is to connect innovation and environmental policy in a constructive way and at the same time to tap new markets for environmental technologies – an important issue in the Science Year 2012.The Report on the Environmental Economy illustrates that Germany has already made considerable progress with the ecological modernisation of the economy and society: between 1990 and 2010 energy productivity rose by 38.6 percent and raw material productivity by 46.8 percent. There were also positive developments regarding air pollutant emissions: a 56.4 percent reduction was achieved in the reporting period compared with 1990. Germany is also at the forefront of recovery of waste and its environmentally sound disposal: around 90 percent of construction waste and 63 percent of municipal and production waste are already being recycled. Federal Environment Minister Röttgen commented: “Germany’s growth is becoming increasingly sustainable. The 2011 Report on the Environmental Economy illustrates the dynamic and potential of this development. Germany is increasingly achieving a continuous reduction in environmentally harmful emissions, closing substance cycles where possible and using resources efficiently. The transformation of our energy system is the most important strategic guide on this path. It strengthens the capacities of our environmental economy and is the foundation for further accelerating the sustainable restructuring of our energy supply, our industry and our society. Germany wants to remain a highly industrialised country, but one that is high-tech, competitive and forward-looking. The Closed Substance Cycle and Waste Management Act and the resource efficiency programme are the next concrete steps on this road.” Jochen Flasbarth, President of the Federal Environment Agency, noted: “The Report on the Environmental Economy proves that environmental protection in Germany is a huge success story for the economy. Without environmental protection as an economic driving force, Germany would have been much worse off throughout the crisis. There are major opportunities for employment in particular in the fields of climate protection and increasing resource efficiency. There are also excellent prospects for the export of environmental and efficiency technologies because the global markets for these technologies will grow at a well-above-average pace in the coming decades. Germany should therefore resolutely follow the path to a green economy for economic reasons, too. This is important because other countries such as China and South Korea have also recognised the opportunities environmental protection offers.” The Report on the Environmental Economy is based on numerous research projects and data from statistical offices. Recommended Book The German Economy: Beyond the Social MarketBy Horst Siebert In this book, one of Germany’s most influential economists describes his country’s economy, the largest in the European Union and the third largest in the world, and analyzes its weaknesses: poor GDP growth performance, high unemployment due to a malfunctioning labor market, and an unsustainable social security system. Horst Siebert spells out the reforms necessary to overcome these shortcomings. Taking a broader view than other recent books on the German economy, he considers Germany’s fiscal policy stance, product market regulation, capital market, environmental policy, aging and immigration policies, and its system for human capital formation as well as Germany’s role in the European Union, including the euro zone. Germany’s system of economic governance emerges as a common theme as Siebert examines why this onetime economic powerhouse is today a faltering giant. He argues that what Germany needs, above all, is a market renaissance; that it must throw off the shackles of its social welfare economy and of its hallmark consensus approach, whereby group-based cooperative decision-making has undermined competition and markets. In doing so he examines both the country’s social security system and its labor market, including trade unions. His focus throughout is on Germany’s present concerns, foreseeable future problems, and long-term policy issues. Modern Houseboats in the Netherlands Is it a boat or a house? Is it romantic or utilitarian? It’s a hybrid. It’s not what it appears to be. Building on water is another story altogether….Water is not like land. If you plan to build on water, you need to do so with respect for the unique nature of water. Water is pioneering, water is adventure, danger, and relaxation, water lets you elude the rules of dry land. Living on water also means views, movement, boat docked at home, romance, jetties, a sense of individuality, wind and clouds, space, contact with the elements, feeding swans from your kitchen, ice skating around your house… The houses are built on a shipyard and transported by water to the location. Dutch architect Marlies Rohmer has taken the traditional houseboat as a model and brought it into the 21st century creating a new whole new neighbourhood on the water. Tofu energy Tofu is a very popular food in Bandung and around the Sunda region in Indonesia. More and more options are being explored in the priority for the protection of the environment and the search for renewable energy and sustainable development in industry. In Indonesia, the industry of tofu is a great ecological concern. Taking the example of the city of Bandung, researchers at the Indonesian Institute of science calculated that 300,000 cubic meters of methane and other acid liquid residuals are released per day by the industries producing tofu because of the necessary soja fermentation. It is a clear ecological disaster for these toxic residuals are poured into the river and city suburbs reaching to millions of households and methane presents a potential for global warming twenty times superior to carbon dioxide. Moreover, it appears to be a huge waste for an alternative renewable energy. According to Neni Sintawardani, a physics researcher at the Indonesian Institute of science, these wastes can be transformed in biogas and could be delivered to tofu producers in providing energy for the cooking of the soja. This appears to be an ideal solution, for the transformation into biogas has been certified by experiments in laboratory but its implementation remains difficult because of the tofu producer’s skepticism and the high costs involved. But the enthusiasm of a number of city officials for the construction of a biogas reactor for the recycling of the tofu industry wastes gives hope for the future. Eventually, the tofu producers will hopefully stop throwing their toxic wastes in the city’s canalizations and convert to this sustainable development solution. Workers had to operate in very humid conditions in the factories and are susceptible to contact with the acidic wastewater in the tofu production process. Futurist Portrait: Josephine Green Josephine Green currently stands as one of the futurists to watch and has been a prominent figure in the field of trend forecasting for years now. Having graduated from Warwick University in England in History and Politics, she started working in various fields such as marketing and applied research for advanced strategy. Her skills, wit and innovative vision in trend forecasting were truly revealed while she was senior director of trends and strategy at Philips Design from 1997 to 2009. She was then responsible for directing social research for the Strategic Futures Program in the specific fields of cultures, people and society. This research program was led to articulate strategic opportunities for the brand through design with identified emerging trends in technology, business and socio-cultural interests and values. The innovative position of Josephine Green as futurist and trend forecaster stands in her unique approach to the field with a new thinking to socio-cultural values and processes and to sustainable development. Adding to her important senior position at Philips design for twelve years, Green has also delivered throughout these years numerous lectures in a number of universities for executives courses and masters. Moreover, Green has been attached to Glasgow School of Art and design for years now as visiting professor. Pursuing a multifaceted career, Josephine Green has shined outside Philips and universities’ realms in delivering searched for international presentations worldwide and occupying a position of member of the Advisory Board of the European Futurists Conference Lucerne. Josephine Green also published a book titled Democratizing the Future: Towards A New Era of Creativity and Growth. Inspired and influenced by her politics and history study background, Green in her book presents a macro perspective of the future. Focusing on the broader picture and projecting herself further than what might happen tomorrow, she emphasizes the emergence of a new paradigm. For her, in these times of great change, citizen outrage we have witnessed across the globe stands as “a symptom of the eroding pyramid social structure”; leaving us with this “pancake paradigm”. In this new paradigm, democratized groups work together with more freedom but greater confusion. Green alerts us of the necessity to realize that technological consumerism and our craving for marketable goods are far from being sufficient guarantees for a better life or higher growth, especially considering ecological pressing issues. Presentation Agenda Season Events 2011/2012 NEXT Event April 26, 2012 the future of GermanyApril 26, 2012, 18:30 – 21:15Location: Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA AmsterdamSupported by Kamer van Koophandel Amsterdam May 31, 2012the future of TaxesLocation: Info.nl, Sint Antoniesbreestraat 16. 1011 HB, AmsterdamSupported by Info.nl June 28, 2012the future of Urban EnergyOption: Guided Tour 17:00Location: Van Eesterenmuseum, Burgemeester De Vlugtlaan 125, 1063 BJ AmsterdamSupported by the Van Eesterenmuseum & Freelance Factory Credentials Felix Bopp, Editor-in-ChiefRaphaelle Beguinel, Assistant Editor
Content Debt does not matter. Spending and taxes do. Next Event ETT: Skyrocketing speed trains and carsClub of Amsterdam blogNews about the Future Platform strategy shaping the future of Automotive OEMsRecommended Book: National Tax Policy in Europe: To Be or Not to Be? Liquid RoboticsFuturist Portrait: Markku Wilenius Agenda Credentials Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the Club of Amsterdam Journal. Tax has many associations. It has long been viewed with fatal resignation, likened to a natural but inevitable force. It has also underpinned our civilisation’s history. Whether we embrace positive or negative views of tax it has a deeply embedded role within society. Homme Heida:– Would it make sense to create a different tax structure reflecting the allocation of taxes to specific purposes?– Why doesn’t everyone revolt, when accumilative taxes (direct and indirect) on income are about 80%?– What will happen if tax evasion becomes a national sport and when digital media facilitate tax evasion?– Will lower taxes in surrounding countries lead to a massive outflux of tax payers?– To which extent can taxes be used to influence purchasing behaviour of people and companies? Join us at the future of Taxes – Thursday, 31 May! …. interested in knowing more and sharing thoughts and ideas …. email us! Felix Bopp, editor-in-chief Debt does not matter. Spending and taxes do by Antonio Fatás, Portuguese Council Chaired Professor of European Studies and Professor of Economics at INSEAD Paul Krugman makes the point that government debt matters less than most people think because in some cases we simply owe money to ourselves. He is right and what he has in mind is the notion that government debt is (in many countries) mostly held domestically. Japan is an extreme case where more than 90% of the government debt is held by its nationals but even in the US the majority of government debt is held by US citizens or institutions. For some it is debt but for others it is an asset, they cancel out from a national point of view. We can think of an extreme case where government bonds are held by all taxpayers in proportion to their income – in a way that mimics tax rates. In that case, government debt is not imposing a future burden on anyone, it simply cancels out with the assets that all investors/taxpayers have. How do future generations enter into this analysis? What if we try to pass the bill to future generations? Let’s start with the case of a closed economy/system. In a closed system (the world, no international trade or capital flows) the debt that the current generation has will end up in the hands of the future generation in one of two ways: either it gets simply passed to the next generation as a bequest or, alternatively, the current generation could try to sell their assets and spend all their wealth if they do not want to leave a bequest to their children. But the debt must be bought by someone. And given that this is a closed economy, it can only be bought by the future generations. In both cases the bond holders are also the taxpayers. If we bring other countries into the picture then the analysis is different. The government debt that other countries hold is a claim on our current and future income and as such it is a financial burden that either the current generation or the future one will have to pay for. But Krugman’s point, which is correct, is that many make the mistake of assuming that government debt is equivalent to external debt and they overestimate the burden that it imposes on a country. Let’s go back to the case of a closed economy: is it really true that debt does not matter? Not quite, because there are distributional issues of two types: first there is no perfect match between bond holders and taxpayers so it is not quite true that we owe money to ourselves. Some citizens owe money to others. The second distributional issue is about generations and here we need to go back to the example above to understand how difficult the analysis can get. The best way to understand the argument is to stop talking about debt and talk about spending and taxes, which is what really matters. A government spends some income today (builds a road, provides health services to the population). It decides not to tax anyone but instead it issues debt bought by the current generation. The government decides that it will only pay back the debt in the future when it raise taxes on the next generation, not the current one. Are we passing a burden to the next generation? It all depends on what the current generation does. If they decide to spend all their income and leave no bequests for their children then the answer is a clear yes. The current generation enjoyed services that they did not pay for themselves and did not compensate the next generation in any way for the future taxes they will have to pay. Just to be clear, the future generation will be holding the debt that the previous generation sold to them when they were spending their inheritance, but this is not a transfer of resources, the asset was sold at market price. So the fact that in the future bondholders are also the taxpayers does not mean that we are not passing a burden to the next generation. There is a second scenario where there is no burden passed to the next generation. It can be that the current generation is responsible, understands that the government is asking future generations to pay for the goods and services that they enjoyed and they decide to leave a larger-than-planned bequest to their children so that they have resources to pay for all the taxes (you can think about the bequest being the government debt itself). In this case no burden is passed to the next generation. This simple example (*) makes it clear that answering the question of what distributional impact government debt has across generations requires an understanding of the patterns of spending, taxes and saving of different generations. What matters is not debt but who enjoys the spending that the government does and who pays for it. Debt is just a vehicle that can be used to transfer resources across different individuals or generations. Debt is not a problem, the problem, from a generational point of view, is the potential mismatch between spending and taxes (even if future taxpayers are also the holders of government bonds when they are paid back). (*) The example ignores many issues: the type of goods government buy, the possibility of default, the possibility of crowding out (government bonds displacing other forms of saving),… Next Event the future of TaxesMay 2012Location: Info.nl – Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt]This event is supported by Info.nl The conference language is English. The speakers and topics are:Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V., Chairman Tax Controversy Management Group Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility Annegien Blokpoel, CEO, PerspeXoTaxes, making the world a better or worse place? and our moderator is Homme Heida ETT: Skyrocketing speed trains and cars A revolution in transport is about to take place with the project ETT, literally Evacuated Tube Transport Technologies. Still at the prototype stage, this project is set to install fast, clean, cheap and safe travel on earth needing only a 50th of the energy of the transportation mean used whether it be train or car. Invented and directed by Daryl Oyster, an American scientist who graduated in mechanical engineering and worked on aeronautical and marine design and certifications, the evacuated tube transport system consists of using for travel tubes eliminating all possible frictions due to speed thus permitting the mean of transportation to travel faster and safer once it is set in motion. These tubes, made of various possible materials such as fiberglass, sealed concrete and plastics, will enable capsules containing 4 to 6 persons to travel at a speed up to 6.400 kilometers per hour. ETT sounds surreal when we hear its inventor assuring that we will be able to link Washington DC and Beijing in two hours. Many questions have already aroused on the feasibility of the project and our adaptation to such a revolutionary mode of transportation. Is the human body able to stand such speed? Is this mode of transportation really safe? Will it be owned and operated by public entities or private corporations? Will it be accessible to all or reserved to high-incomes because of its cost? Apparently, the answer to all of these questions is yes. The human body can stand the forces of such high speed for it can stand 8g of acceleration while it will only have to stand 1g of acceleration even at the speed of 6.400 kilometers per hour. This mode of transportation does appear to be safe; and let us not forget how scared we have been at each stage of the transportation evolution timeline. We thought the human body would never be able to stand the speed of a train when this mean of transportation first appeared and today it is a part of our daily lives. Let us not be scared of change. Moreover, to reassure all skeptics, setting in place much smaller tubes for the transportation of mail could be a perfect start to ensure the efficiency and security of such an innovation. Concerning the ownership and management entities of the project worldwide it appears more realistic for it to be split between the governments, public entities such as cities and private companies and corporations who will all have invested in ETT. As for any major infrastructure transportation project, the cost of ETT will be lowered with the number of investors interested and its expansion in as many countries as possible. Any company interested in the project is encouraged to buy a license to speed up the development of ET3 and enable the construction of a prototype. Once proven its efficiency, the construction worldwide of these tubes should take place at a high rate, linking major cities and countries to form a global transportation network. Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com Burning Issues: EducationBurning Issues: Resources: Water, Energy, Air, FoodBurning Issues: HealthBurning Issues: Climate Change / Sustainability (1)Burning Issues: Climate Change / Sustainability (2)Burning Issues: Economy / Stock Market / PovertyBurning Issues: Waste / PollutionBurning Issues: GlobalizationThe ultimate freedom: beyond timeLimits to KnowingSocratic Innovation News about the Future Serval – escaping phone operator’s control The Serval Project could soon revolutionize the mobile phone market and the state’s control over our mobile phones. Its principle is one of meshing, that is creating multiple and temporary networks for communication between close-by rooted phones which are phones having had their operator security locks deactivated. In that way, the phones can function without SIM cards or antenna or satellite intermediary. If the two phones are more than a few hundred meters apart, the phones which will have also downloaded Serval will serve as intermediaries for transmission of the communication without their owners noticing it or needed to do anything. Invented by an Australian scientist, Paul Gardner-Stephen, in collaboration with students from a famous engineering school, the INSA Lyon, Serval appears to be a return to the beginning of the mobile phone industry where already in the 1980’s engineers had started to set in place some similar meshing systems quite simple and cheap. They were prevented of developing these systems by states and companies wanting to reproduce the controlled-by-the-top pyramidal structure already in place for the phone market Developing solar organic photovoltaic panels Heliatek, a German company funded by BOSCH and others based in the city of Dresden, has managed to develop a new and innovative type of solar panel, more flexible, lighter and just as efficient as conventional solar panels in cloudy or hot weather. Consisting of organic molecules on polyester films, the technology of these new solar panels is close to the one already used for certain phone and TV screens. Heliatek’s innovative solar panels thus appear more practical and useable because of their lightness and flexibility while generating as much electricity as “traditional” solar panels already on market. Heliatek is the global leader in organic photovoltaic technology Platform strategy shaping the future of Automotive OEMs Flexibility to drive growth By Evalueserve Automotive: A Key Industry in GermanySince the first practical petrol engine was built by Karl Benz in 1885, Automotive has been a key industry in Germany. In 2011, the German Automotive industry employed more than 719,000 people. This figure in combination with large CAPEX investments (2011: EUR 13.3 billion) and an internal R&D spend of the OEMs amounting to about EUR 15.8 billion underpins the importance of the industry for the German economy. This key industry is now undergoing significant change. German car producers are increasingly active in seeking growth in emerging markets – especially in the BRIC countries. To be successful here, product adaptation to the local market as well as economies of scale are required. One way of balancing these – on the face of it – contradicting requirements is the development of automobile platforms that can be shared across models and brands. This paper investigates this trend and shares insights about the future in platform sharing. Automobile Platform Sharing: An Overview Estimate: 45-47% passenger cars will use one of top 20 platforms by 2015 Reasons behind Automobile Platform Sharing All passenger cars are built on platforms or architectures that define the core engineering of a vehicle. Traditionally, automotive OEMs have shared this engineering across products. For example, under the hood, Skoda Fabia and Volkswagen Polo use the same engineering structure. As platform development costs account for nearly half of the product development costs of Original Equipment Manufacturers (OEMs), this strategy of using common engineering across vehicle models allows them to save money as well as time. As the global automotive industry strives to achieve economies of scale and efficient product launches, major OEMs will increasingly focus on manufacturing a larger volume of passenger cars on select global platforms (core platforms). These core platforms will be used to design and produce vehicles across segments (by size and price range) and brands on a global scale. Evalueserve estimates that by 2020, the 10 major OEMs (General Motors, Volkswagen, Toyota, Ford, Nissan, PSA Peugeot Citroen, Honda, Renault, Fiat, and Daimler) will reduce their platforms by about a third from over 175 platforms in 2010, and will concentrate mass production across a few key core platforms. For instance, GM recently announced that it plans to almost halve its vehicle platforms from 30 in 2010 to 14 in 2018. The company is expected to save an estimated USD 1 billion per year, primarily contributed by product development projects. Consequences of Platform SharingAccording to Evalueserve’s analysis, the top 20 passenger car platforms accounted for approximately 40% of the global production volume in 2010. The use of a set of select global platforms by most manufacturers will mean that almost half the passenger cars manufactured in the latter half of this decade will use one of the top 20 global platforms. A realistic projection suggests that by 2015, such a development will lead to the top 20 platforms accounting for 45-47% of passenger cars launched globally. The major contribution will come from the domination of global platforms, such as Renault-Nissan’s B platform (recently renamed as V platform) producing models such as Clio, Micra, and Dacia; Volkswagen Group’s MQB platform, which will produce a range of models for VW, Scoda, and Audi; and Toyota’s MC platform producing models such as Corolla and Auris. The subcompact and compact vehicle segments (B, C, and D segments) will leverage this consolidation the most by harnessing manufacturing, innovation, procurement, and market adaption synergies. Increased sharing will also hasten the consolidation of core platforms. OEMs have started collaborating with each other (more than ever) to co-develop and share their core platforms. The collaborative framework of each company depends on its organizational setup, markets, goals, and product portfolio. Renault and Nissan, for instance, co-develop and share platforms as two distinct groups. PSA Peugeot Citroen, on the other hand, has collaborative agreements to share platforms with several partners, including Fiat, Mitsubishi, and Toyota. Emerging economies such as China and South Asia, and South America will continue to strongly influence car manufacturer’s strategies in the near future, affecting product development, marketing, and manufacturing strategies. OEMs will increasingly adapt their existing platforms and develop new ones for these markets. The Honda Brio five-door hatchback subcompact, produced in India and Thailand, is an example of this emerging trend. Evalueserve’s research on the emerging economies suggest that these markets will account for more than half of the global light vehicle production by 2015, given a strong CAGR of 8-9% over the next five years. What is Required for Efficient Platform Consolidation?Strong intra-platform component commonality and global production flexibility will be critical for platform consolidation. Volkswagen is one of the forerunners in implementing a modular strategy for platforms and uses common platforms for multiple brands as well as vehicles. For instance, Volkswagen and Porsche share a platform for the Volkswagen Touareg and the Porsche Cayenne Sports Utility Vehicles (SUVs). Partnerships among various manufacturers are crucial as modularity can be achieved only till a certain limit, beyond which inter-OEM synergies have to be harnessed (and will keep increasing in magnitude as well as number over the next few years). The Renault-Nissan-Daimler alliance will serve as an example for OEMs looking to harness platform and procurement synergies without undergoing full operational integration. Evalueserve believes that platform synergies will be the key to any further consolidation of the global auto industry. However, platform consolidation will be a double-edged sword for component suppliers. Increased production per platform will mean significantly higher volumes for suppliers, but reduced core platforms will mean very selective business development opportunities. Further, regional suppliers with limited capabilities may come under pressure as global delivery, supply chain, and efficient manufacturing capabilities will be the key to efficient platform consolidation. Challenges to Platform Consolidation and SharingAlthough platform consolidation is gaining popularity throughout the automotive landscape by virtue of being a simple and effective strategy, several factors still prevent its instant adoption. We have discussed some of these below: Low returns and higher risks: A large number of similar vehicles based on the same platform can result in lower “sales per model”. Platform sharing also magnifies the risk of increased product recalls for vehicles based on the same platform by different manufacturers. For example, the Toyota Matrix and Corolla as well as the GM Pontiac Vibe, which were built on the same platform, had to be recalled from the market. Need for product adaption: Homologation norms differ significantly from country to country and thus disallow the use of universal platforms across all markets. Although most vehicles can be sold without major modifications within a region (such as the European Union, which follows a more or less uniform set of norms with regard to platforms), a large number of vehicles have to be adapted to meet the different homologation norms. GM, for instance, had to lengthen the front portion of Saturn Astra to meet the more stringent crash standards in the US. Consumer behavior: On the demand side, consumer behavior and brand consciousness are the biggest deterrents. While the North American market is dominated by relatively larger vehicles such as sedans and SUVs, the emerging markets such as India are primarily dominated by small cars. Buyers are apprehensive about buying expensive cars based on the same platform that underpins a relatively more affordable vehicle with low differentiation on features. An interesting example can be the recent launch of Renault Pulse in India, which shares engineering with Nissan Micra and showcases low differentiation. However, the success of this market launch will largely depend on Renault’s pricing strategy. These obstacles in the path of platform consolidation can be overcome gradually and are likely to wither away against the forces driving platform consolidation. However, to accelerate the pace of platform consolidation, extensive regulatory support, R&D, consumer-driven innovation to increase local acceptance of vehicles developed on global platforms, and segment-driven marketing (personal car, family car, executive car, etc) initiatives are required over the next few years. An effective approach may be to retrace the path of container standardization in international logistics in the second half of the 20th century. Realizing the potential advantages of a universal regime of standard containers, several regulatory as well as corporate initiatives were taken to promote container standardization. Finally, when standard containers replaced the traditional break bulk method of handling dry goods, it revolutionized the transportation of goods worldwide. Evalueserve believes that if platform standardization is executed well, it could lead to the next wave of revolution for the automotive industry. […] You can download the full White Paper. Click here Recommended Book National Tax Policy in Europe: To Be or Not to Be?By Krister Andersson (Editor), Eva Eberhartinger (Editor), Lars Oxelheim (Editor)The book is dedicated to the question of how much room for national tax policy Member States of the European Union will find necessary and possible to maintain in the future. It focuses on the possibilities Member States have and the constraints they face, such as the need to enhance competitiveness and attractiveness to inward foreign direct investment, to finance social programmes and the limitations imposed by European and International Law. The research question is looked at from economic as well as from legal points of view. This comprehensive approach and the answers given will be of interest to scholars and policy makers alike and may guide the path for future tax developments in Europe. Liquid Robotics Liquid Robotics, Inc. is an ocean data services provider and developer of the Wave Glider marine robot that functions as a persistent and versatile platform for scientific and industrial payloads. Based in Silicon Valley, Houston and Hawai’i, the company’s Wave Glider is enabling dozens of applications and missions never before attainable. Initial customer deliveries of the Wave Glider unmanned maritime vehicle (UMV) took place in 2008. To date, Wave Gliders have logged well over 100,000 miles of operations. By continuously harvesting energy from the environment, Wave Gliders are able to travel long distances, hold station, and monitor vast areas without ever needing to refuel. A unique two-part architecture and wing system directly converts wave motion into thrust, and solar panels provide electricity for sensor payloads. This means that Wave Gliders can travel to a distant area, collect data, and return for maintenance without ever requiring a ship to leave port. The Wave Glider is a configurable platform designed to support a wide variety of sensor payloads. It can keep station or travel from point to point. Data is transmitted to shore via satellite, and the continuous surface presence means that data can be delivered as it is collected. Payloads can be installed by customers or integrated by Liquid Robotics.. Ed Lu – Oceans of Robots Futurist Portrait: Markku Wilenius Markku Wilenius, former PhD graduate of the University of Helsinki in social sciences, has become in the last decade a well-known and independent futurist, valued in his field within Finland and around internationally. Being today one of the very few professor of futures studies worldwide Wilenius stands out from the crowd of futurists and experts because of the academic dominance of his CV and expertise. Professor of Futures studies at the University of Turku and professor and director of the Finland Futures Research Centre (1999-2001, 2003-2007), Wilenius has managed for years now to combine his academic profile with high-level consultancy and advising activities for governmental bodies and multinational companies such as Allianz SE. His long-term aim has been to bring and develop strategic thinking inside class rooms, governmental bodies and companies to “futurise” these organizations. Developing a new vision of leadership, management, usual activities according to a far-reaching vision, his work has been focused on adapting companies and the concerned actors, including students who will become leaders and actors within companies, to the Future. Markku Wilenius differentiates himself of other experts in the fields of future studies and futurism by offering critical and innovative thinking. Stating the importance of culture as an asset for companies as much as for society, promoting the necessity of “responsible communication” and trying to open more paths towards a creative economy, better adapted, responsible and efficient, Wilenius is currently at the forefront of future studies. Adding to his academic, consultancy and advising activities, Wilenius is currently president of the Woima foundation, an organization aiming at helping “Finland to find new sources of wealth and well-being”, and senior president at Fibertus a promising start-up company aiming at developing and commercializing a sustainable product to eventually replace oil-based products for various uses (construction, packaging, insulation, etc). Member of the Club of Rome, one of the major think tanks on future-oriented issues worldwide, since 2002, Markku Wilenius is also a praised author having published a number of valuable works in the last decade such as Creative Economy (2004) and Mediators (2008). Delivering lectures in his home university and around the world, Wilenius is an futures expert to watch Agenda Season Events 2011/2012NEXT Event May 31, 2012 the future of TaxesLocation: Info.nl, Sint Antoniesbreestraat 16. 1011 HB, AmsterdamSupported by Info.nl June 28, 2012the future of Urban EnergyOption: Guided Tour 17:00Location: Van Eesterenmuseum, Burgemeester De Vlugtlaan 125, 1063 BJ AmsterdamSupported by the Van Eesterenmuseum Credentials Felix Bopp, Editor-in-ChiefRaphaelle Beguinel, Assistant Editor
Content Program Tickets Supporters Bios Location Ressources Contact the future of Taxes Thursday, May 31, 2012Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Info.nl – Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] The conference language is English. This event is supported by Info.nl Presentations Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V., Chairman Tax Controversy Management Group Taxation in 2020, IRS for Big Brother.Iskander Smit, strategy director, Info.nl and head of info.nl/labs The Internet of Things as enabler of a new organization of responsibility Contributions by Leif Olsen A New Taxation Paradigm; Some Details A New Taxation Paradigm; Overview The Heartland Institute Ten Principles of Federal Tax Policy Videos Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V., Chairman Tax Controversy Management GroupTaxation in 2020, IRS for Big Brother. Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility Tax has many associations. It has long been viewed with fatal resignation, likened to a natural but inevitable force. It has also underpinned our civilisation’s history. Whether we embrace positive or negative views of tax it has a deeply embedded role within society. [percapita]Homme Heida:– Would it make sense to create a different tax structure reflecting the allocation of taxes to specific purposes?– Why doesn’t everyone revolt, when accumulative taxes (direct and indirect) on income are about 80%?– What will happen if tax evasion becomes a national sport and when digital media facilitate tax evasion?– Will lower taxes in surrounding countries lead to a massive outflux of tax payers?– To which extent can taxes be used to influence purchasing behaviour of people and companies? Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V.,Chairman Tax Controversy Management GroupTaxation in 2020, IRS for Big Brother. No doubt the future of taxation will be in so called enhanced relations between taxpayer and the Tax Authorities and the use of electronic data gathering and internet. For individual taxpayers this will be seen through a personal internet page (PIP), for companies through Horizontal Monitoring. Mainstream will be: those who are compliant will be left alone, much relies on the self assessment of taxpayers; on the other side, those who choose not te be compliant or are supposed to be non compliant, will be chased by a tough acting IRS, according to the stick and carrot theory. Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility More and more things are connected to the Internet. And we grow into an access based economy where we expect products and services that are available on a right-now basis. In the future we can expect this new reality to develop in another way of paying taxes for the use of goods. It will change the model of participation as we ‘vote’ with our consumption. Iskander Smit explores this possible future and makes it tangible with a possible customer journey. Annegien Blokpoel, CEO, PerspeXo & Carla Hoekendijk, Artist, Consultant, New Media and Game TheoristTaxes, making the world a better or worse place? Taxes are of all times and of all societies. Therefore no society can be without, at the same time the architecture is manmade, based on paradigms. Are taxes fair? What are the systems we use to create wealth and (re)distribute wealth and welfare? Are the human basic principles of fairness of all times or changing? In this session we will co-create together a system which balances individual and communal interest today and tomorrow. 18:30 – 19:00Registration & welcome drinks 19:00 – 19:40Introduction by our Moderator Annegien Blokpoel, CEO, PerspeXo Part I: Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V.,Chairman Tax Controversy Management GroupTaxation in 2020, IRS for Big Brother. Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility19:40 – 20:05Coffee break with drinks and snacks. 20:05 – max. 21:15Part II: Annegien Blokpoel, CEO, PerspeXo & Carla Hoekendijk, Artist, Consultant, New Media and Game TheoristTaxes, making the world a better or worse place? Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL52ABNA0976399393, BIC ABNANL2A ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 Info.nlInfo.nl makes online services and commerce successful. We connect ICT and online Marketing with your business in order for you to build a fruitful relationship with your customers. We function as directors and guard the complete process, with a sharp eye on details. Our principles are simple: Create 1 overarching online platform, treat your customers like kings, and acknowledge data as the fuel of your business. In short: Info.nl makes sure that every online contact with your brand or organization happens fluently. For an optimal online result. In short· Founded in 1994· Full service online agency in the centre of Amsterdam· The best knowledgeable agency in 2010, 2011 and 2012 according to Emerce 100· ± 70 enthusiastic employees· Amsterdam, London, Madrid, Riga and Sofia.www.info.nl Frank HerreveldPartner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V.Chairman Tax Controversy Management GroupFrank rides a Harley-Davidson, a brand that stands for power and non-conformism. That is what he also propagates as a tax consultant.Frank works in the national tax practice in Rotterdam. His clients include both larger family enterprises as well as large national and international companies. In addition, Frank is a specialist in formal law. Encouraged by his earlier work in the scientific department of the Hoge Raad and a large law firm, Frank is heading the litigation practice of Deloitte. In addition, he is engaged in issuing opinions on complex tax matters.Frank is responsible for the training process of the NOB. He also litigates regularly. Frank also gives guest lectures e.g. at the University of Leiden. Frank is editor of the Weekblad fiscaal recht and publishes mainly on formal law and legal topics. He is active in the field of horizontal monitoring, where he has published several articles critical.www.deloitte.com Iskander Smitstrategy director, Info.nl and head of info.nl/labsIskander Smit works as strategy director Info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam Info.nl is specialized in the creation and realization of online services.Iskander is responsible for strategy within Info.nl and advices clients how to transform their products and services into engaging online ecosystems. Inspired on our models Virtual Warmth, Exploding Website and Realtime Company.Iskander is educated as Industrial Design Engineer and works since 1994 in digital media as interaction designer, concept developer and strategist. Driven by the added value of interactivity and the social power of connected media. He has a strong passion in how human behavior works and is related to the use of products and services and the interactions with others.www.info.nl Annegien BlokpoelCEO, PerspeXo Annegien Blokpoel is founder and director of the independent strategy firm PerspeXo. She has worked in the fields of strategy, investor relations, communications, and structured finance at two AEX-listed companies, CF PwC and Merchant bank MeesPierson. Over more than 15 years she has assisted over 35 boards and directors in formulating and realising value strategies. She holds degrees in economics and archaeology, and an MBA, having studied in Amsterdam and Jerusalem. She regularly acts as moderator and speaker at conferences and business schools.www.perspexo.com Carla HoekendijkArtist, Consultant, New Media and Game Theorist Carla Hoekendijk works as an independent advisor and (concept/product) developer for (game/media) projects in cooperation with, and for, a wide range of both cultural and educational institutes and businesses. She has developed the new Game Development Course of the Amsterdam University of Applied Sciences, and recently got involved in developing the curriculum of the master for the University of Amsterdam. With her background in art and philosophy Carla is well-known for her successful projects within the creative industry, and known for her daring approach to content. She is a member of several committees and juries. Homme HeidaHomme Heida is a former journalist, entrepreneur and communication professionnel. He studied architecture, but wanted to design complete cities. One step further was the profession of a journalist enabling him to stick his nose into every possible corner of society. By heart an intellectual, but also a sportsman, Homme is trying to live body and soul as much as he can. He is an optimist, who believes that humans cause problems in order to find solutions. The type of the most recent problems need a global network to find those solutions. Club of Amsterdam is a platform for people who are active in this field. So he finds it the right place to be. Info.nlSint Antoniesbreestraat 161011 HB Amsterdam[Next to Nieuwmarkt] Public Transport MetroMetrostop Nieuwmarkt, exit Nieuwmarkt CarParking Waterlooplein, Valkenburgerstraat 238 Related to this topic see also Club of Amsterdam Journal and for more events Agenda
Content Program Tickets Supporters Bios Location Ressources Contact the future of Germany Thursday, April 26, 2012Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA Amsterdam The conference language is English. This event is supported by the Kamer van Koophandel Amsterdam Presentations Huib Wursten How to manage the Germans Impressions Germany has been Holland’s neighbour longer then we can imagine. As a small country balancing on the edge of a continent we are poised between a landmass and the sea. That has always been our position and we have been able to make the best of it by becoming a trading nation. Traders cannot afford enemies and so we also balanced our relations with the surrounding nations. Germany is out biggest neighbour and one of our most important trading partners. When it pours in Germany it rains in the Netherlands. The ties between the two countries have always been very close. German 19th century authors went on holiday in Zandvoort and rich Dutch went to Berlin.German was taught at most schools and German philosophers were all the rage. Obviously the Second World War has made a breach in the relation between the two nations. Yet we are still connected on many levels: economically, culturally and linguistically. After 1945 the Dutch have set their course west and looked to the other side of the ocean for guidance and inspiration. Maybe it is time that we looked east and take some examples from the German rule book to learn from their amazing success.Concept: Peter van Gorsel, Educational Business Developer, University of Amsterdam / UvA/HvA Hanco Jürgens, Researcher, Teacher, Institute for German Studies at the University of AmsterdamThe German model: From sick patient to the leading political economy of Europe Around the turn of the twenty-first century, Germany was considered the sick patient of Europe: Wages were too high, the labour market was not flexible enough, and the welfare state was a leaden burden. Today, Germany is the leading political economy of Europe. One of the explanations for this revival is the way Germany conceives its own future. The many debates about the future challenges of the federal republic has led to a sober and sensible policy, with an eye for checks and balances, and for the threats of a shrinking labour force in a globalizing world. We should learn from the way Germany discusses its future problems. Frans Vogelaar, Professor, Academy of Media Arts Cologne, Founder, Hybrid Space Lab, BerlinInertInnovation Germany viewed from the west, has for long been considered as dull, inert and tardy. This inertness is not only a handicap – but also proving a strong point. With its conservative policy Germany has – against all advises – kept up industrial production. With a tradition in long term investment in excellence it faces today new challenges such as innovation in green technologies. And Berlin is becoming the cultural hotspot. Huib Wursten, Senior Partner, ITIM InternationalHow to manage the Germans 18:30 – 19:00Registration & welcome drinks 19:00 – 20:00Introduction by our Moderator Peter van Gorsel, Educational Business Developer, University of Amsterdam / UvA/HvA Welcome by Age Fluitman, Chairman at Chamber of Commerce Amsterdam Part I: Hanco Jürgens, Researcher, Teacher, Institute for German Studies at the University of AmsterdamThe German model: From sick patient to the leading political economy of Europe Frans Vogelaar, Professor, Academy of Media Arts Cologne, Founder, Hybrid Space Lab, BerlinInertInnovation Huib Wursten, Senior Partner, ITIM InternationalHow to manage the Germans20:00 – 20:30Coffee break with drinks and snacks. 20:30 – 21:15Part II:Open discussion Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL52ABNA0976399393, BIC ABNANL2A ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 The Chamber of Commerce for Amsterdam (CCI Amsterdam) is an active and engaged partner in business of all sizes. At the same time the Chamber of Commerce for Amsterdam takes every step within its power to maintain the robust and economic health of the region. That is why the Chamber of Commerce for Amsterdam is your essential first call when contemplating setting-up a business in the region. The Amsterdam region has established itself as one of the most dynamic business concentrations in Europe. Revitalized traditional sectors such as financial and business services, construction, food processing, transport and logistics rub shoulders with vibrant ‘new economy’ communities of information and communications technologies, design and media.http://english.kvkamsterdam.nl Hanco JürgensResearcher, Teacher, Institute for German Studies at the University of AmsterdamHanco Jürgens is a researcher, teacher and member of staff at the Institute for German Studies at the University of Amsterdam. He specializes in the history of the Twentieth and the Eighteenth Century. With a grant of the Montesquieu Institute he researches the influence of the European integration on the social, economic, constitutional and political relations in Germany and the Netherlands. He lectures on Germany and Europe and has published on a wide variety of subjects. His publications include studies of the concepts of the Enlightenment, the history of the Dutch border, and the life and politics of Angela Merkel.www.duitslandinstituut.nlwww.duitslandweb.nl Frans VogelaarProfessor, Academy of Media Arts Cologne, Founder, Hybrid Space Lab, Berlin Hybrid Design esplores new areas in Design that emerge from the combination and fusion from environments, objects and services, within their network of production, distribution, usage and recycling, in context of the era of communication.Prof. Frans Vogelaar founded in 1998 at the Academy of Media Arts Cologne in Germany the first Department of Hybrid Space worldwide.Prof. Frans Vogelaar is also founder of Hybrid Space Lab, a r&d and design practice focusing on the hybrid fields that are emerging through the combination and fusion of environments, objects and services in the information-communication age. The scope of his research, development and design projects ranges from those on urban games and urban planning to buildings, architectural interiors and industrial design applications and wearables.www.khm.dewww.hybridspacelab.net Huib WurstenSenior Partner, ITIM InternationalHuib is experienced in translating international and global strategies and policies into practical consequences for management. He has been working in this field since 1989 with a variety of Fortune 1000 companies, with public and private organisations in 85 countries on all continents. His main clients in the business sector are IBM, 3M, Vodafone, McCain, Quest, Texaco, ABN AMRO, Nike, and Unilever. Non-profit clients include the IMF, the European Central Bank, the World Bank, the UN Development Programme, the Council of Europe, and the Dutch peacekeeping forces.www.itim.org Peter C. van GorselEducational Business Developer, University of Amsterdam / UvA/HvAPeter van Gorsel spent many years in publishing before becoming Director of the Institute for Media and Information Management at the Hogeschool van Amsterdam. Since October 2010 he started his new assignment as Educational Business Developer, University of Amsterdam / UvA/HvA.www.uva.nl Kamer van Koophandel Amsterdam – Netherlands Chamber of CommerceDe Ruyterkade 51013 AA Amsterdamwww.amsterdam.kvk.nl Public TransportThe Kamer van Koophandel is located at the IJ River. Coming from the city center you turn left at Centraal Station. It is 10 minutes walking distance. By CarFrom all directions.From Ringweg A10 West take exit S 102 Westpoort 3000-9000. Follow Transformatorweg, Spaarndammerdijk, Taamanstraat, Van Diemenstraat, Westerdoksdijk to de Ruyterkade.There is a parking behind the Kamer van Koophandel, which can be accessed from the main entrance.Alternatively there is a parking in front of Centraal Station. Related to this topic see also Club of Amsterdam Journal and for more events Agenda