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the future of Fashion, January 2008

Club of Amsterdam Lifestyle & Technology pdf version Supporters AMFI-Amsterdam Fashion Institute Amsterdam International Fashion Week Innergy Creations Fashion Global Influence There is some uncertainty as to what constitutes fashion. By definition fashion morphs every day. People change clothes, and clothes change people. Fashion reflects who we are, who we want to be. Influencing individuals and the world as a whole – a fashion statement can be just that, a form of language that acknowledges something larger within a culture. Everything goes in to the mix: culture, music, lifestyle, politics, beliefs, and even the weather. For example, which way the wind is blowing in Amsterdam, might determine the length of a women¹s hair, the style her skirt, or the height of her heels. Today, companies producing lifestyle products have the highest potential for successful strategies, particularly in the more affluent and value-driven geographic locations. Fashion and Technology The lines between these two continues to be blurred. Global trends now emerge faster than ever before because of internet and text messaging. Shortcuts in transmission of ideas and concepts between individuals are bringing the next big thing to you in the space of seconds. For example, the latest iPod, an advanced cell phone set and a laptop are today as powerful symbols of fashion as clothing, footwear, accessories and cosmetics. Successful brands must start to balance the ‘be fashionable’ aspiration with today’s converging technology if they want to stay competitive in the industry and most important, relevant in the mind of consumers. Truus Dokter, It fits! & PeclersParis Fashioning the Future In a society where borders are disappearing on almost every level, it is not sufficient to segment markets in consumer, style or fashion groups. We mix: we jump from stylish to sporty, we compensate quick living with slow food and virtual life has become scarily real. In an ever more complicated society, the fashion phenomena is not restricted to “Country Living” or “Modern Romance” anymore, nowadays we see a very sophisticated extract of the story told in cultural movements, art expressions, politics and science. The Future of fashion is grand: it doesn’t only pilot the garment, home or cosmetics industry, it can also inspire banks, insurance companies or governments. Cathal McKee, Founder and Creative Director, CMK Where technology ends and fashion begins. In the last few years fashion brands and technology companies have been getting together on projects to position technology products into the fashion space. With Apples IPod in a field all of it own, collaborations such as the LG Prada phone, Motorola’s Dolce and Gabbana RZR phone are first attempts to use licencing and product styling to brand technology as a fashion item. Beyond pure endorsement branding, there has been no long-term strategies defined into how these two sectors can and could great new value propositions. My presentation shows a few inroads and insights into how they could collaborate. Stefan Lehner, Recycling Designer, En-Fer How can Eco-Design become fashionable? First we clarify some of the concepts connected to “Eco-Design”, such as Recycling Design, Up-and Down-Cycling, Reuse, Material Recycling, Object Recycling, Function Recycling, Product Recycling, and Manufacture Recycling. Examples from the past and from today show common points and differences between these approaches. Each of the pointed examples has a position on the scale of “Soft and Hard Eco-Design” which means the degree of accuracy from an ecological point of view. Second, we discuss which of the showed products are already fashionable and which have the potential to become. Which are the factors rendering an object fashionable? Is there an ideal mix of ecological credibility, look, surprise, humour and quality? anina.net, international model, passionate about technology the new market channels anina.net talks about new opportunities opening up through mobile gaming to promote your brand. New media opportunities to use search engines to get your message out there. building your brand with the latest web 2.0 and mobile technologies. web tv, mobile tv, and iptv–what does it mean for your brand visibility. 19:00 – 20:00 Introduction by our Moderator James Veenhoff, Programme Director and co-founder of Amsterdam International Fashion Week Part I: Truus Dokter, It fits! & PeclersParis Fashioning the Future Cathal McKee, Founder and Creative Director, CMK Where technology ends and fashion begins. Stefan Lehner, Recycling Designer, En-Fer How can Eco-Design become fashionable? anina.net, international model, passionate about technology the new market channels 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Truus Dokter It fits! & PeclersParis After more than a decade of corporate experience working as styling manager for Dutch and International retailers/brands, for the last 10 years Truus Dokter has been working as an independent stylist and consultant with her company It fits!, also representing the international styling and fore-casting agency PeclersParis in the Netherlands and Belgium. With these companies she can offer the spectrum from the first steps of the fashion mechanism of translating the time-spirit to collection development. www.PeclersParis.com Cathal McKee Founder and Creative Director, CMK Cathal McKee is co-founder and Creative Director of CMK1. He has 20 years of experience working in the areas of design, branding, advertising and Internet. Graduating from Central St Martins in London and based in Amsterdam, Cathal advises high street and private label fashion brands strategically on improving their position, branding and communication towards customers changing needs. CMK1 is an creative agency that works for the fashion, beauty and technology industries. www.cmk1.com Stefan Lehner Recycling Designer, En-Fer Stefan Lehner (1957) studied Philosophy and Mathematics in Fribourg, Switzerland. During these studies, he started to develop chairs and tables based on a 4-dimensional mathematical structure – hypercube – and won a first prize in an Art and Design contest in Switzerland in 1986. Fascinated by industrial scrap objects, he constructed beds, chairs, benches and lamps under the theme of “Object and Function Recycling”. First prize for a long chair made out of transport chains at Plum’art. Another approach was made through a publicity project for Chesterfield. Collecting old cans, he produced 1000 Recycling ashtrays for trendy locations. These ashtrays were conceived to be stolen. For Interior projects, he worked with car seats from Porsche and with airplane benches. Later followed the development of lamps, vases and racks by giving a second life to defect lamp bulbs and used shoeboxes. Inspired by “Street Design” in Brazil, he is also working with PET bottles and drink packaging. He started a collection of amazing recycling objects from all over the world. He aims to combine ecological claims, reuse of former functions, comfort and fashion. His atelier and showroom are now in Utrecht. www.en-fer.com anina.net international model, passionate about technology anina.net is an american model from michigan. she is currently living in paris, france. Anina is passionate about technology and has been collaborating with Nokia Corporation for the last 1.5 years. More information can be found about her through articles written about her and her projects in the PRESS list on her blog: www.anina.typepad.com. Her most visual project with Nokia Corporation is the 360fashion.anina.net website. Anina enjoys yoga, snowboarding, travel, art, cinema, music, and speaks 5 languages: english, german, italian, spanish, french, (and some japanese). She hand-coded her entire website & wap site. www.anina.net James Veenhoff Programme Director and co-founder of Amsterdam International Fashion Week Head of brand development at moshi moshi inc (Blue Blood Brand jeans) Concept developer and Freelance marketing consultant specialized in niche marketing, brand- and positioning strategy Studied Anthropology and Business Administration Hobbies are surfing, hockey, music and food www.amsterdamfashionweek.com

the future of Sexuality, November 2007

Club of Amsterdam pdf version Supporter Waag Society Marie-Louise Janssen, Lecturer, Department of political science, Gender Studies, University of Amsterdam Paid Sex and Public Space Since the debate on norms and values of Prime Minister Jan-Peter Balkenende, the returning Christian morality seems to have gained ground in the Netherlands. There seems to be a growing need to restrict sexual freedoms, as it appears to be from the call for stronger sex laws and the prohibition of sex in public space. Sex is replaced to the intimacy of the bedroom and paid sex has to happen again behind the closed doors of a brothel. “As long as it isn’t visible” seems to be the motto nowadays. This goes hand in hand with an increasing pathologizing of clients. But what is exactly indecent with the window brothels? And what is wrong with paid sex as long as it happens on basis of consent and in good working conditions? Melissa Gira, Editor, Sexerati.com, San Francisco “The Story of i”: Sex in the Information Age Sexuality, as it is produced by social software, makes sexual networks visible and hackable. What has come to be known as Web 2.0 — microblogging, ubiquitous computing, tools to push continuous partial attention & presence, and the rise of social networking — powers a space where sex is simply another facet in our networked lives. Can the information age improve sex? What conflicts arise from social networking & managing online identity? Are we innovating sexual communities? And on what ethic is Sex 2.0 founded? Luc Sala Sexuality: the back door into our essence Is there logic or ratio to morality? Has philosophy or psychology helped us in establishing what is good or bad, moral or sin? Has technology helped us to have better sex? Is virtual sex limiting or expanding our sex life? Has the illusion of sexual ownership changed because of science, technology, feminism or psychotherapy? Have new psychedelic substances like MDMA/Xtc or 2CB sex-therapeutic value? Presentation by Luc Sala Sexuality: the back door into our essence (ppt) 19:00 – 20:00 Introduction by our Moderator Mirjam Schieveld, Head of the Summer Institute, International School for Humanities and Social Sciences Part I: Marie-Louise Janssen, Lecturer, Department of political science, Gender Studies, University of Amsterdam Paid Sex and Public Space Melissa Gira, Editor, Sexerati.com, San Francisco “The Story of i”: Sex in the Information Age Luc Sala Sexuality: the back door into our essence 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Marie-Louise Janssen Lecturer, Department of political science, Gender Studies, University of Amsterdam Marie-Louise Janssen (1966) studied Cultural Anthropology at the University of Amsterdam. After finishing her study she has worked extensively on prostitution and human trafficking. She is the co-founder of the Foundation Esperanza, a Colombian/Dutch foundation for the prevention and combating of human trafficking from Latin America to Europe. She obtained her PhD at the University of Amsterdam in 2007 with a thesis entitled: Sex workers on the Move. Latin American women in the European Prostitution. At the moment she is teaching at the University of Amsterdam gender and sexuality studies. Her research interests currently include Dutch Prostitution and the Sex Industry. http://home.medewerker.uva.nl/m.p.c.janssen Melissa Gira Editor, Sexerati.com, San Francisco Melissa Gira (and though the name is as much a tag as a name, the last can be pronounced “gee-rha”) is a writer, sex futurist, and human rights advocate. She is the editor of Sexerati, the award-winning blog about smart sex, produces The Future of Sex video podcast, writes on sexual education & pleasure for Good Vibrations, and is the co-founder of the sex worker rights blog Bound, Not Gagged. She is also a correspondent for Gawker Media’s Gridskipper and San Francisco Metroblogging. Her work has appeared in print in $pread magazine, in the forthcoming WHORE! magazine, and in the anthologies Best Sex Writing 2008 (Cleis Press) and Dirty Girls (Seal Press). Currently, Melissa is the Development Coordinator and Social Media Consultant for St. James Infirmary, a free community health care clinic for sex workers and their partners, and has consulted for the Desiree Alliance, Center for Sex and Culture, and the Open Society Institute’s Sexual Health and Rights Project (with the Tactical Tech Collective) in creating peer-based trainings in how to use information and communications technology for advocacy. Other sex/tech notorieties include having been one of the first wave of webcam girl performance artists, delivering the first podcasted orgasm, and promoting “prostitution hacks” from Silicon Valley to Scandinavia as part of The Aphrodite Project. She fully unpacked three times in the last year and would much rather work out of her purse-sized office: cell phone, wireless keyboard, and dv camera, wherever a cheap GPRS signal and fancy boots can take her. Melissa is based in San Francisco. www.melissagira.com Luc Sala His activities span from ICT businesses to esoteric poetry, he wrote a dozen books and engages in many cultural, scientific and entrepreneurial activities. Recent projects include solar crisis and magic wands. On this very deep site of thousands of pages of texts, books, poems and imagery you will find archives and references to his Dutch language computer magazines (6000 articles), columns and mostly Dutch (and some English) articles about new age/edge, the Ego 2000 new age magazine (80 articles), the complete text of books about Virtual Reality (with contributions of JP Barlow, Leary, Lanier), magic mushrooms (Paddo’s), Fire rituals, RSI (Carpal Tunnel Syndrome) and hundreds of columns about new media, computers, ICT, new economy, life in Amsterdam, rituals and religion. Also his poetry in English and Dutch, sometimes poems about actual and esoteric subjects. Editor/producer of around 3000 hours of television programs between 1995 and 2001 for Kleurnet, including some 500 hours of personal interviews, travelogues, political commentaries, documentaries etc. Part of this material will be internet-broadcasted via Tribler, in cooperation with TUDelft. Luc Sala will try to deal with questions in his presentation from the perspective of the psychological separation of essence and mask, inner child and personality. In his view our sex life is, for many, a backdoor into our deeper core, our shadow or wounded child and thus one of the few remaining effective portals into letting go of that mask. He uses an intuitive method to develop a model and to gauge the sexual preferences, inhibition and enjoyment levels, potential and other aspect of sexuality. He has worked with intuitives, psychedelics, hypnosis, many forms of relational and psychotherapeutic work and believes that for many of us releasing the inner child by facing our (half)-hidden sexual drives and problems will make us happier, healthier and live longer. His latest e-essay is titled “The inner child that kills us” offers a new view on psychotherapy and debunks myths about the use of NLP and other superficial methods that only adapt our personality mask and hardly deals with the deeper causes and traumas inside. www.net.info.nl Mirjam Schieveld Head of the Summer Institute, International School for Humanities and Social Sciences Mirjam Schieveld received her MA in anthropology from the Universiteit van Amsterdam in 1993. She is currently working as a programme manager for the Summer Institute of the International School. www.ishss.uva.nl/summer.html

the future of Google, October 2007

Club of Amsterdam pdf version Supporter Info.nl Google News to publish agencies’ copy. The announcement that Google is to publish news content on its own site is likely to be met with some concern from the news industry, which has struggled to work out whether the web giant’s activities across video, advertising and book publishing are a threat or an opportunity. Google News business product manager Josh Cohen rejected the idea that the move would worry publishers.”The flip side is that there will be more room on Google News for more of their original content, which will be pushed higher up the results.“ – MediaGuardian.co.uk News aggregators (such as Yahoo! News, Google News and Drudge Report), search engines and portals have long been the leading sources of traffic for news websites. Search engines, particularly Google, have grown in importance as sources of traffic for Broadcast Media and Print category websites. Print news websites received 29.7% more traffic from Google in March 2007 than in March 2006, and Broadcast Media sites received 35.9% more traffic from Google in the same time period. […] …, search engines are now more likely to be the first step for Internet users in their search for information about breaking events. – Hitwise Given the ever increasing appeal of online video, and the need to translate this content into sales, Google-YouTube will impact every element of the industry. – Broadcasting & Cable YouTube’s growth has not begun to slow yet this year. Hitwise traffic data shows that the market share of US visits to YouTube has increased by 70% when comparing January 2007 to May 2007 (this only includes site visits, not streams or streams from views on embedded videos). In comparison, the market share of visits to a custom category of 64 other video sites increased by only 8% in that period. As of May 2007, YouTube’s market share was 50% greater than those 64 sites combined. – Hitwise “Broadband video commercials will experience their breakthrough in the coming years. This will create tremendous opportunities, but also threats, for old and new media companies. At the same time, search advertising will lose market share, which may pose a strategic challenge for Google, the Internet advertising market leader,” – Karsten Weide, program director, Digital Marketplace: New Media and Entertainment 19:00 – 20:00 Introduction by our Moderator Simon Jones, University of Amsterdam Part I: Nils Rooijmans, Head of Search and R&D, ilse media Mario de Vries, Business Consultant, Triple P Arjen Kamphuis, Futurist, Owner, KMPHS 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Nils Rooijmans Head of Search and R&D, ilse media www.ilsemedia.nl Mario de Vries Business Consultant, Triple P Mario de Vries (42) studied Law and started writing for the dubbing of cartoons for television at the age of 18. Many years he was responsible for the Dutch recordings of series like The Wizard of Oz, Tom Sawyer, Bugs Bunny, Yogi Bear and Little Mermaid. During this period he also produced commercials and corporate videos. In 1992 Mario became the secretary of the board and manager of the AFN. This federation of organizations in the audio visual industry was the leading association of audio visual companies in the Netherlands. A couple of years later Mario was asked by software company VDA to assist the roll out of their administrative solutions for broadcasters and publishing companies. The coming 5 years Mario would develop his skills and knowledge of information retrieval and content management. During the X-mas holidays in 2000 Mario was asked by Lost Boys in Amsterdam to prepare the MBO and commercial independency of its R&D department; later on resulting in being the managing director of Launchalot. The company played a leading role in the development of interactive rich media tools and applications. Launchalot won an Academy Award for best interactive television program in the Netherlands. To ensure further growth Launchalot integrated with Triple P’s print publishing company Mediasystemen in 2003. Mario now plays a leading role in the field of business development and consultancy for multi media companies. Triple P Cross media services acts as an enabler in markets where new ways of interactivity and cross platform publishing is key. The team ensures secure and highly available solutions for the distribution of fast growing multiple types of assets. www.triple-p.nl Arjen Kamphuis Futurist, Owner, KMPHS Arjen Kamphuis (1972) studied Science & Policy at Utrecht University and worked for IBM as Unix specialist, Tivoli consultant and software instructor. As IT-strategy consultant at Twynstra Gudde he was involved in starting up Kennisnet, the Dutch educational network. Since 2001 he is operating as an independant advisor of companies and governments. In 2002 he co-authored the unanimously accepted parlaiment motion to mandate open standards for all government IT. Arjen divides his attention between IT-policy and the convergence of ICT, bio- and nanotechnology and it’s social and economic implications. His customers include: Shell, Unilever, Pfizer, Stork, and various hospitals governmental institutions and insurance companies. Arjen teaches technology policy at Nyenrode University and various other places When not consulting Arjen is actively involved in digital civil rights, community wireless networks and the Opensource movement. To get away from it all Arjen likes to sail big boats and climb even bigger mountains (but this should not be contrued as a freudian thing). www.kmphs.com Simon Jones Director, Human-Computer Studies Laboratory, University of Amsterdam former Managing Director, M.I.T. Media Lab Europe Simon Jones has been the Managing Director of M.I.T. Media Lab Europe. With 20 years of success in generating and deploying innovative R&D, Simon is a significant figure in the European Technology Landscape. His technical expertise, vision, experience, contacts and team-building skills marks him out as one of the few individuals able to drive innovative research teams in an international context. In the mid-1980’s Simon was one of the first to emerge from UK universities with research skills in Microelectronics Systems Design. Five years after his PhD he was awarded a full Professorship at the UK’s largest Engineering Research Institution – Loughborough University, where he held the ARM/Royal Academy of Engineering Research Chair in Embedded Microelectronic Systems. He was also awarded at the age of 31 the British Association for the Advancement of Science ‘Brunel Prize’ awarded to ‘an outstanding academic in engineering under the age of 40’. Simon is a fluent German speaker with a degree-level qualification in German Language and Business. He was awarded in 1998 ‘The Siemens/German Research Ministry Research Chair’ at the Technical University of Dresden working that year with Siemens to advance new computer systems for the consumer electronic market and he continues to be well connected with European industry. A period as Dean of Engineering and Design at the University of Bath, one of the top 5 universities in the UK, gave him valuable experience in the leadership of complex organisations. hcs.science.uva.nl

Meetings in 2020, September 2007

Club of Amsterdam pdf version Supporter AMIDA – Augmented Multi-party Interaction with Distance Access Showcase of new technologies which some believe will change how people interact during meetings and how they work with knowledge archives between meetings. The institutions hosting this event are internationally acclaimed experts in machine learning, signal processing and the study of human interaction and human computer interfaces: IDIAP Research Institute, Switzerland DFKI, Germany TNO, The Netherlands ICSI, USA University of Edinburgh, United Kingdom University of Sheffield, United Kingdom Technology University of Munich, Germany Brno University of Technology, Czech Republic University of Twente, The Netherlands Philips, The Netherlands Business meetings need to be improved as a way of sharing information or collaborating. There are hundreds of published scientific and popular works on the subject of improving teams and meetings. But, technology is changing; It will soon be time for people to change, too. The Future People reduce time spent preparing for/in unproductive meetings. This is measured by general satisfaction of participants. Meetings only involve people at the time and in the manner they are needed. Technology permits people in meetings – and those absent from meetings – to understand the context of participants and background for decisions. Technology assists people to focus on agenda items known to be relevant to the business or project. The demonstrations illustrate how technologies can: Automatically generate summaries of your meetings Automatically detect changes in topics during meetings Browsing and searching of past meeting archives Automatic recognition of faces, gestures, actions and emotions during meetings Automatic spotting of keywords during a meeting These technologies will permit changes at two levels: Directly, we are working on the level of information content in and surrounding meetings. Our advanced video and voice signal processing technologies automatically enrich meetings and bring about changes in how the information content of meetings is made available and used. As a result of the changes in the information content of meetings, changes are possible at the business process level. With richer, more intelligent meeting technologies, business leaders can and should drive changes in human-human interactions during meetings and structure work differently between meetings. A collaboration with AMIDA – Augmented Multi-party Interaction with Distance Access Business productivity, by way of individual and group activities between and during meetings, can be dramatically enhanced with the use of advanced signal processing and knowledge management. The AMI Consortium is a community of research partners and associated organizations united by this vision. AMI is an overarching community of research partners and associated organizations united by a common vision. Business productivity, by way of collaboration between and during business meetings, can be dramatically enhanced with the use of advanced signal processing and knowledge management. www.amiproject.org

Taste of Diversity, June 2007

Club of Amsterdam pdf version SupporterPricewaterhouseCoopers 19:00 – 20:00 Introduction by our Moderator Peter C. van Gorsel, Director of the Institute for Media and Information Management, Hogeschool van Amsterdam Part I: H.E. Gábor Szentiványi, Ambassador of Hungary to the NetherlandsCentral Europe: Values and traditions Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher, Owner, Humberto Schwab Filosofia Cultures as methods of realizing the radical human challenge Iclal Akcay, Journalist, Turkey Lives of muslim women, different perspectives Florangel Maritza Russel, Chairwoman of the Association of Black Business Women in the Netherlands (ZZVN ) The diversity of black women in The Netherlands Consul General Marjorie A. Ames, U.S. Consulate General in Amsterdam 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion 21:15 – 23:30 Join the Cultural Market with food, drinks, music, dance etc from different Cultures and Continents. H.E. Gábor Szentiványi Ambassador of Hungary to the Netherlands Born in 1952 1975 1975 Graduated from the Budapest University of Economic Sciences 1975 Joined the Foreign Service 1976-81 Posted in Baghdad 1982-85 Served at the Protocol Department of the Ministry of Foreign Affairs 1986-91 Posted in Washington 1990 Counsellor 1989-91 Spokesman for the Embassy 1991-94 Managing Director of Burson-Marsteller’s Budapest office (Burson-Marsteller is one of the world’s leading public relations companies) 1994-97 1994-97 Spokesman and from 1995 Director-General for the Press and International Information Department of the MFA. 1996 Received the title of Ambassador 1997-2002 Ambassador of the Republic of Hungary to the Court of St James’s 2002-2004 Deputy State Secretary, MFA, responsible for the Americas, Asia-Pacific, Middle-East and Africa Departments and for International Development Cooperation, International Information and Cultural and Scientific Cooperation 2004 Ambassador of the Republic of Hungary to the Netherlands He is a member of the Hungarian Foreign Affairs Society and the Hungarian Atlantic Council. Languages: English with some Spanish and Russian Decorations: Middle Cross, Order of Merit of the Republic of Hungary Officer, Order of Prince Henry the Navigator (Portugal) Knight Grand Cross of the Royal Victorian Order (GCVO) Grand Cross of Merit (Chile) He is married with two children. Hobbies: boating, reading www.hungarianembassy.nl Humberto Schwab Director, Club of Amsterdam Innovation Philosopher, Owner, Humberto Schwab Filosofia Humberto Schwab was born 1953 in Surabaya (Indonesia). He now lives in Amsterdam and in Spain (province Girona). Humberto Schwab studied physics and philosophy at the University of Amsterdam, he worked at the Montessori Lyceum Amsterdam, the Gerrit Rietveld Academie and at the Hogeschool van Amsterdam. He designed a philosophy method for high and higher education and published on several aspects of education. He was the driving force behind parliaments approval in 1998, of the introduction of philosophy in the Dutch high school system. An innovative training course for teachers was designed and executed by Humberto Schwab at the University of Amsterdam. He developed several philosophy techniques like the value brainstorm, concept analysis, differential analysis, assumption analysis and think tank teaching method. He adjusted the Socratic discourse for educational contexts. He co-designed the philosophy curriculum for the Dutch high school system. He trained several organisations in reflection on mission and ethics, and advised governmental and other organisations on cultural affairs. In the annual festival of philosophy he acts as “stand up philosopher”. He is chair of the Kalos society, which aims to improve the presence of intellectual youngsters in the public domain. Humberto Schwab has developed the EuroLAB method, in which the Socratic discourse and the future scenario method are synthesized in a training format in which participants reflect on their position here and now by looking into a designed future. The participants combine all their knowledge to make different, challenging scenarios. The EuroLAB is also a learning method in which students from different countries participate to brainstorm on urgent European matters. They produce an advice for the European government on the chosen subject (migration, water politics, media etc.). They learn by producing. Also they acquire international experience. In the Pyrenean area in Girona (Spain) the EuroLAB is developing steadily into a real virtual laboratory. Learning in an urgent context, and innovate educational systems is his main target now. www.humbertoschwab.net Iclal Akcay Journalist Born and raised in Turkey, Iclal Akcay reported on political and social issues for Turkish Television and newspapers. She moved to Germany in 1989 to work as an editor at a news organization, focusing on Central Asian Turkic republics. While there, she conducted a series of interviews with Central Asian immigrant women in Turkey and the United States. She traveled to Eastern Turkey in 1991, the scene of fighting between Kurds and the Turkish army, and interviewed young Kurdish women in several different cities. She is currently working on her thesis on avian influenza while completing a Masters degree in Science and Technology Studies at the University of Amsterdam. Florangel Maritza Russel Chairwoman of the Association of Black Business Women in the Netherlands (ZZVN ) Florangel Maritza Russel is in her daily life the manager, owner and publisher of Marrein Publications Inc, a publishing, advertising and communication company. The successful lifestyle magazine, Beauty Expressions the first magazine on the Dutch market for black woman, is her creation. Beauty Expressions reaches a fast growing number of readers and creates positive image for the black woman. Next to that Florangel Russel is the owner of the successful black hair hairdressers chain Hair & Beauty Design Florangel. At presence she is active on the board of several organizations in Holland. She is a appointed member of the Board of the Chamber of Commerce Rotterdam; she is the treasurer for the Foundation “Scala “. Scala is active in the field of Emancipation, Empowerment and Training on care renewal for women. She is treasurer for the foundation “WENK, furthermore she is a member of the Board of Trustees of the Foundation “Welzijn Schiedam” and member of the EDBR ( Economic Development Board Rotterdam) an advisory board to the city council of Rotterdam. Her vision is to visualize and underline the leadership and economic potential of Black woman in The Netherlands and Europe . www.zzvn.nl Consul General Marjorie A. Ames U.S. Consulate General in Amsterdam Marjorie A. Ames arrived in The Netherlands in July 2006 and assumed the duties of Consul General in Amsterdam on August 4. This is her second diplomatic assignment in The Netherlands. She served as an Economic Officer at the U.S. Embassy in The Hague from 1994 to 1996. Ms. Ames joined the Foreign Service of the U.S. Department of State in 1991. She began her career as the sole consular officer assigned to the U.S. Embassy in Paramaribo, Suriname, where she also helped administer the public affairs activities of the Embassy. Her other overseas assignments have been in consular positions at the U.S. embassies in Moscow and London. Prior to her arrival in Amsterdam, Ms. Ames was assigned in Washington, D.C. as a public affairs officer in the Office of Policy Coordination and Public Affairs in the Bureau of Consular Affairs. She served as the speechwriter for the Assistant Secretary for Consular Affairs and other Bureau principals. Ms. Ames is the recipient of several Department of State awards, including two Superior Honor Awards and a number of Meritorious Honor Awards. She speaks Dutch and Russian. A native of the state of Texas, Ms. Ames grew up in New York and Ohio. She graduated with honors from Miami University in Oxford, Ohio with a Bachelor of Arts degree in Diplomacy and Foreign Affairs. Ms. Ames is married to Robert C. Satrom, a corporate attorney currently practicing in The Netherlands. They have a six-year-old son. amsterdam.usconsulate.gov Peter C. van Gorsel Director of the Institute for Media and Information Management, Hogeschool van Amsterdam Peter van Gorsel spent many years in publishing before becoming Director of the Institute for Media and Information Management at the Hogeschool van Amsterdam. www.mim.hva.nl

the future of Tourism, May 2007

Club of Amsterdam pdf version Supporter Info.nl You can download the presentations as *.pdf Joachim Willms, Managing Director, Tourism Futures Institute: The Future Trends in Tourism: Global Perspectives Wybren Meijer, Futureconsult: Main Drivers in the Future of Tourism Martin Nydegger, Director, Switzerland Tourism, The Netherlands: Switzerland’s reaction to the climate change challenge Marc Bolick, Dmarc8 International The Web and Tourism: The Future of Online Travel Joachim Willms, Managing Director, Tourism Futures Institute: The Future Trends in Tourism: Global Perspectives The futures of tourism are drawing an immens diverse global picture with radical changes of traditonal situations and even conflictive development streams. Focussing on the major challenges which tourism societies (visitors and visited) will have to face, one can already identify some slowly but steady trends in global tourism: (1) the “Climate Change Challenge” regarding and facing political and societal reactions; (2) the “Ageing Europe Dilemma” with a silver-surfer generation in population-skrinking and wealth-decling Europe; (3) the “Asian Empowering” that leads to a growing importance of Asia as sources of and destinations for international tourism; (4) the “CU soon, my friend!” tourism stream where migrants, their friends and relatives (VFRTourism) are the driving forces. Wybren Meijer, Futureconsult: Main Drivers in the Future of Tourism Imagine all kinds of travel increasing in speed and size and decreasing in price. Imagine frequent space tourism. Imagine huge low-budget Easyjet and Ryanair A380’s with huge masses of Brazilian, Russian, Indian and Chinese tourists. Imagine global flight movements doubling in ten years and perhaps doubling the greenhouse effect. Imagine the BRIC-tourists scrambling for authenticity in Amsterdam, Venice, Rome and Paris because their own country has nothing but dull modernism. Imagine the centers of these cities becoming nothing more than Disneyland-like resorts, left by the original inhabitants because of tourist traffic overkill. Imagine tourist organisations creating specific and diverse products for all postmodernist interests and lifestyle varying from a Jesus-night in Bethlehem until a virtual bungeejump from the Petronas Towers. Imagine putting up your helmet visiting the ‘Verdun Live Trenches’ because of the upcoming ‘Experience’ trend in museums and tourism. On behalf of several clients the consultants of Futureconsult explored the main drivers of the future of tourism. Tourism is a very dominant market force in development. This speech will tell you some directions and an idea of why and how tourism will change. Martin Nydegger, Director, Switzerland Tourism, The Netherlands: Switzerland’s reaction to the climate change challenge The climate change is reality and increasingly studied and discussed by scientists, media and society. Global warming is not only fact but also apparently human related and gives the alpine tourism industry a tough time. Switzerland Tourism started 2 years ago to explore how climate changes might influence our tourism. Since then, it has never stopped becoming a popular topic and both solutions and options are being eagerly presented by the rules: “The first one gets the fame”. Switzerland Tourisms has now taken two steps back, in order to get a helicopter view over the situation instead reacting too quickly to these complex phenomena. Marc Bolick, Dmarc8 International The Web and Tourism: The Future of Online Travel Let’s face it: more people travel now than ever before. That sounds trivial and obvious, but it has enormous impact on the sustainability of our planet, geopolitical issues, infrastructure and much more. But what has enabled this massive growth and what will it mean for the average person in the future? One enabling factor has been the huge change in travel distribution resulting from the internet and the worldwide web. We have moved from a closed, tightly controlled system of human travel agents to an almost limitless source of travel suppliers and options online, that anyone with a credit card can book themselves. Where will this take us in the world of Google, MySpace, Kayak and emerging technologies? We will take a quick look at how the web will enable people to plan, purchase and propagate tourism in the years to come. 19:00 – 20:00 Introduction by our Moderator Joep Dirven, Partner & Consultant, X-markt Part I: Joachim Willms, Managing Director, Tourism Futures Institute: The Future Trends in Tourism: Global Perspectives Wybren Meijer, Futureconsult: Main Drivers in the Future of Tourism Martin Nydegger, Director, Switzerland Tourism, The Netherlands: Switzerland’s reaction to the climate change challenge Marc Bolick, Dmarc8 International The Web and Tourism: The Future of Online Travel 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Joachim Willms Managing Director, Tourism Futures Institute 1988 MA Degree in Human Geography after studies at the Universities of Heidelberg, Aachen and Göttingen 1998 PhD (Dr. rer. nat) in Human Geography at the University of Göttingen 1994 – 2002 Founder and CEO of “ett – encounters, travels & tours”, a tour operator specialised in natural and cultural heritage tourism (FIT & GT) in South-East Asian, Australian and Oceania Destinations 1994 – 1998 Assistant Professor for Tourism Management and Tourism Geography at the University for Applied Sciences ISM (International School of Management, Dortmund, Germany) 1998 – 2006 Full Professor for Tourism & Leisure Management and Tourism Geography at the ISM 2001 – 2006 Vice Dean of the ISM 2002 – 2005 Provisional Dean of the ISM 2005 – today Reader (Lecturer) in Tourism; Founder and Managing Director of the Tourism Futures Institute (Website:www.tourism-futures.org); research interests: the natural, environmental and societal conditions of the futures of tourism www.tourism-futures.org Wybren Meijer Futureconsult Wybren Meijer studied International Relations (BA/MSc) and Policy and Governance (BA/MSc) at the University of Amsterdam and the University of Sussex (UK). He works as a consultant at the Futureconsult Scenarioplanning office in Amsterdam. At this position he developed scenario studies and moderations for government institutions, NGO’s, companies, political parties, schools and ministries. www.futureconsult.nl Martin Nydegger Director, Switzerland Tourism, The Netherlands Executive MBA After an initial apprenticeship in mechanics, Martin changed directions and studied tourism in the Engadine valley. He then gained practical work experience (traineeship) in Botswana and India. After graduation he worked for 9 years in the alpine Destination of Engadin/Scuol, two years in Marketing and seven years as director of the tourism destination, which contains ten villages, a spa centre and several mountain railways. During the last two years he obtained an Executive MBA at the Glasgow Strathclyde University. In June 2005, Martin joined Switzerland Tourism and is currently running its Amsterdam office, being responsible for leisure tourism in the Netherlands and business related tourism in whole Benelux. He is married with a lovely Indian woman and they have a 6 months old son. www.myswitzerland.com Marc Bolick Dmarc8 International Marc runs Dmarc8 International, a company specializing in providing marketing and business development services to high growth, technology-based companies. He has worked with companies based UK, USA, France and Netherlands in businesses that range from technolgy startups to established online businesses. Prior to Dmarc8 he co-founded MobiQuis, a company providing audio content services to the mobile telecoms industry. Prior to this, he spent nine years at General Electric and two years at Nucletron/Delft Instruments in marketing product management positions in the medical devices sector. Marc received his MBA from Rotterdam School of Management and his BS degree in Mechanical Engineering from Clemson University (USA). Joep Dirven Partner & Consultant, X-markt Since 2000, Joep Dirven an active partner/consultant in marketing, sales and operational related assignments, at X-markt based in Amsterdam. The majority of his contractors are multinational companies in the Netherlands P&O Ferries, Whitbread plc, OAD, Accor-hotels amongst others. Prior to X-markt Joep worked as a consultant at lagroup, Leisure & Arts Consulting, also based in Amsterdam. He completed Harvard University post-graduate Marketing and TIAS with a Master degree in Marketing. Prior to this he finished a B.A. in Maastricht (hotelschool) on Tourism & marketing. Joep had, amongst various marketing and interim management projects, special streaming-media content assignments and customer loyalty projects. He simultaneously worked on other projects, for leading leisure companies, involving marketing-advice location-analysis and hands-on implementation of strategic marketing planning. Before he joined lagroup he worked, at Center Parcs in several positions, such as senior consultant leisure. www.x-markt.com

LAB on MEDIA and Human Experience, May 2007

Club of Amsterdam An immersed experience of a Do-Tank pdf version Moderated by Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher With the Thought Leaders Laurence Desarzens, urban communicator, beatmap.com Paul F.M.J. Verschure, ICREA research professor, Technology Department, University Pompeu Fabra Ricardo Baeza-Yates, Director, Yahoo! Research Rudy de Waele, Founder, M-trends.org LAB on MEDIA and Human Experience Old and new media are designing our world externally and internally. It is an immense challenge to draw the new role and position of digital and cross media in our economies and societies. Can the media consumer & producer be more active in designing their own worlds? Can we innovate creative cultures with and in media landscapes? Can we on a global scale foresee business opportunities that synergize with sustainable goals of the coming generations? Not only media players are important in this dialog, we need all stakeholders to redefine and design the concrete impact of media on society. What can be the positive power of media in our world shifting towards a real transparent focus on needs of citizens? Let’s start design. Moderated by Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher and the Thought Leaders Laurence Desarzens, urban communicator, beatmap.com Media & communication specialist for lifestyle companies … Youth tribes fluidly use all means of new technologies to surf what can be of their very specific interests NOW. They double-check validity, relevance and credibility with their friends faster than the speed of light. They copy, they fake, because the tools are theirs to do so, and why not. They use what is the most convenient for them to communicate … internet, gsm, whatever. You will see website about specific cultures interests: skate, sneaker culture, music, who can bloom in a very short time. You see trends come, go and come back, and mutate. If you take people in hip hop music, you have young producers doing beats, exchanging and working cross borders. Influenced by anything. So they use all these tools whatever they are … AIM, Skype you name it. … Paul F.M.J. Verschure, ICREA research professor, Technology Department, University Pompeu Fabra Psychologist. Specialist for wheeled and flying robots, interactive spaces and avatars. Ricardo Baeza-Yates, Director, Yahoo! Research Specialist for content and structure organization of a website and for blogs, vlogs and social networks. “New forms of media are appearing on a daily basis, and it is next to impossible to track all the new developments in this area. It is however sure that the online presence of users will increase and that the role of media in this perspective is significant. It will allow for direct interactive communication through rich media channels in a fast changing world.” Rudy de Waele, Founder, M-trends.org Wireless communication expert … What is the influence of all this media to our children, society in general? What can be done to improve this? How can we improve our learning systems using media and technology to make sure our children can rapidly change/adapt to deal with the future changes? Who will control global digital access in the future? What about universal access? Multilingualism? Mobile learning systems? Media conglomerations? Is this really we media or their media? How to organize the overflow of information coming to us? Wikipedia example? Who owns what kind of information and who can manipulate what? .. The underlying question is: “What is the meaning of media innovation on the quality of the human experience?” If we talk about human experience we mean the inner- and outer experience. So cognitive technology knowledge, related fields of neuroscience and anthropology are essential in these matters. We start from the knowledge we have about brain and computer games, television and our psychological state, Internet and communications, identity and images. We use the experience we have with the relation between media and mobility, learning, politics, power etc. Given the ubiquity of media, the change to read and write media, the nano-technology revolution and the open source movement: we have to determine the burning questions. With different brainstorm tools we will innovate all these concepts so we can integrate these new hybrids and innovations in strong human oriented meanings and human values. Using the following tools: Value and appreciative inquiry To establish the basic personal values, those are tangible in this matter? To discover and share our best experiences in deconstructing this theme. Socratic discourse To establish the basic questions and analysis: Is the way we have put this theme till now the right one? Brainstorm methods Work on new concepts, frameworks and hybrid approaches. With Future Scenario methods and other reflective tools. Who should attend Anyone with qualified experience and knowledge in fields related to media like IT industry, learning, gaming, mobiles, film and video, old media who is a creative explorer interested in new frontiers.. Why All participants have specialized knowledge. There is a need for cross over discourses on fundamental levels about basic human values perspectives. Benefits You get strong practical based knowledge back on the avant-garde of media and human experience. You get a frame of discourse to communicate this exciting matter with other branch experts.

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Club of Amsterdam Journal, January 2018, Issue 201

Content Biodiversity From India with Love with Mandar ApteThe Future Now Show:Causalities and A.I. with Hardy Schloer hosted by Simon Jones New Website For Women Pioneers in Architecture News about the Future:Foresight Africa: Top priorities for the continent in 2017 / The IEEE 5G and Beyond Technology Roadmap The Global Sanitation Crisis Is A Huge Problem. The WASH Initiative Can Solve ItRecommended Book: The Race to Remake Civilization in Earth’s Newest Age by David Biello The Pinocchio Fable Revisited by Dario PoliFuturist Portrait: Anil Gupta Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. The Future Now Show:Causalities and A.I. with Hardy Schloer hosted by Simon Jones Big data and artificial intelligence (AI) are terms you’ll have been hearing a lot. They are often misused and poorly understood. So it’s nice to see a concrete example of what can be done with them. The key here is to use not only standard metadata (data describing data) but also metadata describing the causal relationships between the data. The result is insights that were you to ask humans to attempt would be unreliable, hugely variable and subject to prejudicial influences. A nice example of a case where we humans should step back and let the A.I. do the work.. – Paul Holister Felix B BoppFounder & Chairman, Club of AmsterdamUniversal Peace Ambassador Biodiversity Maps of the world’s most important wilderness areas are now freely available online. Maps of the world’s most important wilderness areas are now freely available online following a University of Queensland and Wildlife Conservation Society-led study. James Allan said these wilderness areas were strongholds for endangered biodiversity and critical in the fight to mitigate climate change. “These ecosystems play a key role in regulating local climates, sequestering and storing large amounts of carbon and supporting many of the world’s most culturally diverse — but politically and economically marginalized communities,” Allan said. The maps show that the majority of remaining wilderness areas are in the deserts of Central Australia, the Amazon rainforest in South America, the Tibetan plateau in central Asia, and the boreal (snow) forests of Canada and Russia. “Despite their importance, wilderness areas are being destroyed at an alarming rate and need urgent protection with almost 10 per cent being lost since the early 1990s. Their conservation is a global priority,” Allan said. Source: Wildlife Conservation Society / WCSWCS’s goal is to conserve the world’s largest wild places in 16 priority regions, home to more than 50% of the world’s biodiversity. Biological Extinction | Mathis Wackernagel On our 4.54 billion year old planet, life is perhaps as much as 3.7 billion years old, photosynthesis and multi-cellularity dozens of times independently around 3.0 billion years old, and the emergence of plants, animals, and fungi onto land, by at least the Ordovician period, perhaps 480 million years ago, forests appearing around 370 million years ago, and the origin of modern groups such as mammals, birds, reptiles, and land plants subsequently. The geological record shows that there have been five major extinction-events in the past, the first of them about 542 million years ago, and suggests that 99% of the species that ever lived (5 billion of them?) have become extinct. The last major extinction event occurred about 66 million years ago, at the end of the Cretaceous Period, and, in general, the number of species on earth and the complexity of their communities has increased steadily until near the present. Global Footprint Network carefully measures our consumption of all aspects of the world’s sustainable productivity, and has calculated that in about 1970 we were using about 70% of the Earth’s sustainable capacity, and now that we are using about 156%. Nevertheless there are 800 million people chronically malnourished and 100 million on the verge of starvation at any one time. How have such imbalances, both among contemporaries and between the present and future generations come about, and how are they sustained? The problems wouldn’t go away if we had another 56% of the earth to take care of our needs, but we could at least stop eating into the productive capacity of the Earth progressively as the years go by. With a number of nations markedly better off than the others, and the wealthy of the earth best off everywhere, draining productivity from poor nations in the form of energy, wood, and fuel, there is no possibility of improving our situation without the widespread adoption of social justice, both as a matter of morality and as a matter of survival. In recent years the Pontifical Academies have held several colloquia on the subject of social justice, global inequality, and deep poverty in the contemporary world. But we haven’t addressed the question whether the Earth system is able to support the demands that humanity has been making on it, nor how global inequality and poverty relate to that. The survival of the natural world, and ultimately our survival, depends on our adoption of principles of social justice and sustainability. And sustainability requires care for the biodiversity that supplies the services that enable humanity to live and prosper. As PAS President Werner Arber stated recently, the question is now not so much how our children and grandchildren will fare, but whether the world will be able to function sustainably during the remainder of our own lives. From India with Love From India with Love is a documentary film about six Americans from diverse backgrounds who embarked on an epic 10-day journey to India in March 2016. The common denominator that binds them in this story is their unique exposure to violence and their desire to reinvigorate the conversation about nonviolence in America. All are strong personalities, who have done a lot of internal work and have chosen to be part of the solution by sharing their knowledge and activism in their respective communities. The group included: a single mother whose son was brutally murdered in a tragic school shooting (Sandy Hook, Connecticut) and her best friend, a former gang member (Los Angeles, California), an educator (Newark, New Jersey), a social entrepreneur and a music scholar (both Black Lives Matter activists from Oakland, California). The film shows how this trip to India renews their spirit and reaffirms their desire to open up a conversation about nonviolence: How nonviolence is an effective tool in curbing the destructive actions that destroys families, communities and debilitates nations. That violence cannot be answered with more violence and that it starts with conversation. The Future Now Show Every month we roam through current events, discoveries, and challenges – sparking discussion about the connection between today and the futures we’re making – and what we need, from strategy to vision – to make the best ones. Shape the future now, where near-future impact counts and visions and strategies for preferred futures start. Do we rise above global challenges? Or do we succumb to them? The Future Now Show explores how we can shape our future now – where near-future impact counts. We showcase strategies and solutions that create futures that work. Every month we roam through current events, discoveries, and challenges – sparking discussion about the connection between today and the futures we’re making – and what we need, from strategy to vision – to make the best ones. The Future Now ShowJanuary 2018 Causalities and A.I.withHardy Schloerhosted bySimon Jones Big data and artificial intelligence (AI) are terms you’ll have been hearing a lot. They are often misused and poorly understood. So it’s nice to see a concrete example of what can be done with them. The key here is to use not only standard metadata (data describing data) but also metadata describing the causal relationships between the data. The result is insights that were you to ask humans to attempt would be unreliable, hugely variable and subject to prejudicial influences. A nice example of a case where we humans should step back and let the A.I. do the work. – Paul Holister New Website For Women Pioneers in Architecture The Beverly Willis Architecture Foundation launched a new website called “Pioneering Women of American Architecture.” Pioneering Women of American Architecture is a collection of profiles of fifty women who have made important contributions to American architecture. All of these women were born before 1940, at a time when women struggled both to be allowed entry into the architectural profession and to be recognized for their work. As such, the names of many of these women are not well known, even among architectural historians. However, as these profiles show, each of these women has made significant individual and collective contributions to the history of American architecture and the built environment. While their work is stylistically varied and ranges in its scope from urban plans and institutional buildings to domestic interiors and furniture, many of these women were important innovators, designing utopian communities, humane tenement houses, “rational” kitchens, built-in storage units and fold-out beds, and even early solar houses. They also broke many barriers, both sexual and racial, challenging the institutions of architecture itself as well as many of the social conventions and gender stereotypes of their time. Documenting the lives and works of these women was an enormous task, requiring hundreds of interviews and countless hours digging through archives, as well as endless fact-checking and photographic documentation. The scholars who worked on these profiles represent one of the largest groups ever to focus exclusively on women’s contributions to the U.S. built environment and to place the work of women squarely at the center of architectural history. The fifty women profiled here are just a beginning of an effort that we hope will continue to expand as more women’s lives and careers are added to the historical record. Going forward, we hope this project can move architecture created by women to the center of architectural history and invite more young women to study and practice of architecture. Mary McLeod and Victoria RosnerCo-Director News about the Future Foresight Africa: Top priorities for the continent in 2017 In this year’s Foresight Africa, the Brookings Africa Growth Initiative scholars and outside experts explore six overarching themes that provide opportunities for Africa to overcome its obstacles to spur fruitful and inclusive growth. These six interconnected, cross-cutting themes demonstrate the prospects for Africa’s success for its policymakers, businessmen and women, and all its citizens. By examining such closely intertwined issues, we hope to bring a holistic view of the continent, emphasizing that with each challenge there is a solution, though it might be found where we least expect it. The IEEE 5G and Beyond Technology Roadmap The IEEE 5G and Beyond Technology Roadmap White Paper outlines the current telecommunications value chain that will need to adapt to changes and opportunities that the introduction of 5G and beyond technologies will bring. It describes key technology trends that will impact design drivers and challenges for technologies to simultaneously provide wireless communication, massive connectivity, the tactile internet, quality of service and network slicing. Future applications are listed that drive 5G and beyond requirements to provide societal benefits for education, manufacturing, healthcare, smart grid, entertainment, autonomous cars, and smart cities. And the white paper highlights technology enablers that need to be explored in the creation of the roadmap. The Global Sanitation Crisis Is A Huge Problem. The WASH Initiative Can Solve It The WASH Initiative Billions of people are affected by a massive sanitation crisis.As global crisis that affects over two billion people, water sanitation has turned into the first and primary concern of many of the world’s leading organizations. In fact, the CDC considers water sanitation an essential problem that needs to be solved by the end of this century. Today, there are about 2.4 billion people without the right kind of sanitation in their regional infrastructure. Clean water, basic toilets, black water disposal, and many things other countries take for granted for survival simply aren’t available in many countries. Then add the 663 million, and counting, that simply have no access to any water source. When you stand back and look at the entire problem you get a feel for how massive it is. Something needs to be done in order to solve this problem. Here’s what you need to know. The Facts Behind The Crisis Let’s look at some statistics to better understand this problem. According to WHO (the World Health Organization) and UNICEF, the region with the highest amount of poor water sanitation is Sub-Saharan Africa, followed closely by Southern and Eastern Asia. Girls are most likely to suffer not only the debilitating ravages of diseases, but the societal consequences of having poor sanitation in their rural settings. Compared to their male counterparts, one in five girls do not attend school, primarily because they are most likely responsible for collecting water for their family. In Sub Saharan Africa, 72% of the water collected is done by women. Plus, the arcane and hazardous toilet and latrine installations in schools often prevent girls from further advancing their education, in particular during menstruation. Over eight hundred thousand children under the age of 5 die from diarrhea and related causes each year. In 2012, a study showed that 2,200 children die every single day as a result of diarrheal diseases. Neglected Tropical Diseases (NTDS for short) are a direct result of water and hygiene related issues. Bacteria, parasites and viruses run amok in rural regions. Mosquitos, carrying Zika, malaria, and other diseases swarm around sitting water. Guinea Worm Disease (an extremely painful parasitical infection), buruli ulcer, schistosomiasis and hundreds more diseases affect the poor countries at an alarming rate. Less water and sanitation also means less sewage flow, leading to stagnant water and pools, particularly in tropical and subtropical climates. These pools then become breeding grounds for viruses and parasites foreign to that area. Basic sanitation and clean affordable water can end up saving over 17 thousand people a week. By the year 2025, due to overpopulation, 2/3 of the world will face water shortages. To make matters even worse, the other 1/3 will have to deal will a growing strain on their sanitation installations. Drinkable water will become a scarce commodity. Women and girls are more likely to experience violent sexual assaults while either getting water or venturing outside to use the communal defecation pit. Only 3% of the world’s water is drinkable, despite the fact that 75% of the planet is covered by it. Out of that tiny percent, only 1% is actually accessible to humans. The majority of the world’s safe drinkable water tucked away in remote regions. Solutions To The Global Sanitation Problem Global water sanitation is a staggering and serious problem that has become a pivotal concern for many world organizations, and it’s not going away anytime soon. It’s estimated that it will take generations to actually solve the problem. Nonetheless, there are numerous actions and strategies being taken in order to mitigate its advance. Some governments are taking highly specific approaches that work within their unique circumstances. As says Tim Brewer notes: Ethiopia has made a concerted effort to reduce open defecation rates over the past five years,” Wateraid’s policy analyst on monitoring and accountability. “The government came up with a plan of action to get everyone in the country to stop practicing open defecation, and made sure that donors contributing to the sanitation sector also followed the same plan. This hasn’t been the case in Eritrea, where there has been conflict. Unfortunately, in many cases, one of the most endemic problems is the lack of governmental and regional acknowledgment of the problem. Local governments often turn a blind eye to the dilemma (in many countries, 90% of the investment for any sort of solution comes from the private sector and charity). Unfortunately, there are inherent problems built into the financial and political pillars of most rural countries that fail to prioritize water sanitation in national budgets. Most governments fail on multiple aspects of the crisis: Water tariffs from formal providers are set so low that they do not cover the operational cost, let alone maintenance and expansion. Long term investment in the sector is non-existent in many regions. There is a chronic lack of human skill and know-how affecting the sector. In other words, the heavy lifting in most parts is being conducted by private organizations and charities, which is important but not the long term solution. It’s estimated that in order to have a large scale impact on the problem, a great deal of financial aid should be directed to a systemic global reeducation campaign. Knowledge is a key part of solving this crisis. Another key aspect most organizations and individuals agree on is that the water crisis is in itself an opportunity. It should be viewed not as an insurmountable dilemma but as a chance to help rural and poor communities to grow. Financial investment, manmade infrastructures, and pioneering innovations are critical to tackling the problem. The United Nations has made it their goal to reach a ambitious and unambiguous target by the year 2030: Every man, woman and child, should have access to a safe water supply and able to go to the toilet in a clean space. Their main concern is that by the year 2030, there will be an additional 1.5 billion people in the world, and over 60% will be in developing and rural countries. In order to reach their lofty goal, the United Nations and affiliated organizations will have to create a yearly $47 billion financial package. The UN predicts that in order to actually meet their deadline, the next 5 years will be pivotal. They will have to generate national and international leadership, shining a light on the problem and building the necessary alliances between the private and public sector. It is their belief that the solution lies not only in developing a practical financial mechanism, but also in bridging the educational gap that most politicians seem to have. What Is WASH? Millions of children in the developing world go to schools which have no drinking water or clean latrines – basic things that many of us take for granted. Every child has the right to be in a school that offers safe water, healthy sanitation and hygiene education. – Sigrid Kaag, UNICEF Regional Director for the Middle East and North Africa at the launch of the WASH program. WASH is a collective term used for the three core issues at stake in many rural communities worldwide: Water, Sanitation and Hygiene. These three fundamental issues have to be improved in order to conquer the global sanitation crisis. With UNICEF’s leadership, and in many cases example, many organizations are meeting head on the colossal problem affecting the poor. The WASH initiative values the idea of dedicated target strikes on different areas while promoting sustainable goals for a region. How does WASH play out specifically? WATER: The first leg of UNICEF’s initiative deals with providing access to protected wells and piping – of gifting communities with safe underground water sources. SANITATION: It is fundamental to have facilities that separate human waste from human contact. In many cases, communal latrines or open defecation is the norm, with ineffective separation of fecal matters and lack of a waste disposal units contaminating the ecosystem and general health of the village. HYGIENE: In many parts of the world, there is little thought given to common hygiene practices. A lack of soap, safe water or adequate washing facilities cause diseases to spread quickly. UNICEF’s wants to help change this mindset in many communities, with educational awareness being key to fighting pandemics. UNICEF’s Results: So far, the results from WASH have been positive: More than 7.6 million people have received improved access to drinking water. 3.1 million have benefited from improved agricultural water management. Hundreds of sanitation stations have been implemented in rural countries. Thanks to the USAID’s assistance, WASH has managed to collect over 499 million dollars for their endeavors. Conclusion Though the global sanitation crisis isn’t going anywhere anytime soon, positive steps are being taken to address it. As more communities are educated on the importance of proper sanitation, we should expect to see continued improvements. Additionally, as infrastructure is built in these communities, some of the long term problems should slowly disappear.Manoj Bhargava said:People with water-borne diseases occupy more than 50% of hospital beds across the world. Does the answer lie in building more hospitals? Really, what is needed is to give them clean water.We wholeheartedly agree.This article has been republished with permission from https://businessconnectworld.com Recommended Book The Race to Remake Civilization in Earth’s Newest Ageby David Biello A brilliant young environmental journalist argues that we must innovate and adapt to save planet Earth in this enlightening “trip around the world to meet people working out new ways for humanity to live as well as survive” (The New York Times Book Review). With the historical perspective of The Song of the Dodo and the urgency of Al Gore’s An Inconvenient Truth, The Unnatural World chronicles a disparate band of unlikely heroes: an effervescent mad scientist who would fertilize the seas; a pigeon obsessive bent on bringing back the extinct; a low-level government functionary in China doing his best to clean up his city, and more. These scientists, billionaires, and ordinary people are all working toward saving the best home humanity is ever likely to have. What is the threat? It is us. In a time when a species dies out every ten minutes, when summers are getting hotter, winters colder, and oceans higher, some people still deny mankind’s effect on the Earth. But all of our impacts on the planet have ushered in what qualifies as a new geologic epoch, thanks to global warming, mass extinction, and such technologies as nuclear weapons or plastics. “A futurist ray of hope amid the usual denial and despair” (Esquire), The Unnatural World examines the world we have created and analyzes the glimmers of light emerging from the efforts of incredible individuals seeking to change our future. Instead of a world without us, this history of the future shows how to become good gardeners, helping people thrive along with an abundance of plants, animals, all the exuberant profusion of life on Earth – a better world with us. The current era of humans need not be the end of the world – and “Biello describes both what we have done to alter our planet and what we should do in the future to ensure its habitability” (Scientific American). The Pinocchio Fable Revisited By Dario Poli, artist, illustrator, writer, published author, music composer “To see what is in front of your nose needs a constant struggle.” George Orwell As young child raised in the tough industrial centre of Scotland, amidst a culture that prided itself on its home grown achievements, past traditions of clan unity, honour, truthful expression, rebelliousness, heroism both socially and on the many glorified battlefields of wars, was not an easy experience to say the least. The first hearing of the name Pinocchio by an Italian author and Freemason Carlo Lorenzini (known by his pen name Carlo Collodi, (1826-1890) being mentioned in local schools, was quite a shock to me, as I am of Italian origins, not the best national badge to carry around, after more than five years of war involving Italians fighting against British imperial power that included the brave Scots. Walt Disney film Pinocchio was a Walt Disney film first launched in 1940 during World War Two, which I saw many years later as a 5 year old impressionable boy and it was quite an experience for me. Amazed to see how a carved wooden doll could come alive, be lifelike and to learn that if he the doll, did not tell the absolute truth, his nose size would increase dramatically within seconds. I was fascinated by this idea, with its funny scenes and shocked by what I saw in the film, which also contained darker uncomfortable moments. Because of my natural curiosity, I became fascinated by nose sizes thereafter and would watch if any of my school pals told an untruth, to see if there was any increase in size of this important facial feature, or in its colour, such as a blush pink colour. It was to no avail, as lies came and went, without any visible changes much to my disappointment, especially as I recalled that I had often been cautioned by my parents, not to be nosy and not to put my nose into others people’s affairs. To see Pinocchio’s many strange adventures and to learn that even then in the 1800’s that very young children were being lured by gifts, then abducted by ruthless criminals and sold as chattels to persons unknown…I found this part of the story rather scary, I do recall. Nevertheless despite the dark side of the Pinocchio fable, its nose growing seed was planted in my young, susceptible, subconscious mind and I remained interested in this fascinating idea from Collodi’s imaginative pen. Outstretched noses Quite recently, due to all the conundrum, media hysteria and non-stop declarations of fake news and the huge outbreak of lies and exposure of this and that scandal, involving famous individuals, along with their vehement denials of various allegations before resigning their offices, as well as the numerous past historical lies at present being exposed, by the new internet media forums that abound today, Pinocchio was reawakened from his slumbers. I began to visualize a world, where this nose job increase due to lying, would become a reality of our times, led by ambitious people determined to nose ahead …. I first looked to our past history and to our political leaders, working in our time-honoured, dignified, parliamentary institutions, making their weekly speeches to the people and to the truthful media personages, who conscientiously write, each and every word the politicians declared. The lies of this political world seemed ocean like in scale…Lies eternal. Surely there could only be persons with short stubby truthful noses, in those hallowed halls of legal authority and power? If Pinocchio were true? Then our politicians, their political controllers and their immediate servants, would have noses so long, that they would have to acquire paid attendants walking in front of them, holding up their extended noses above their heads, to allow them to move freely and keep the stench of their snotty sickness away from human sensitivities. I imagined rows and rows of serious looking, hugely long nosed men and women, attending international conferences, in prestigious capital cities like Washington, London, Rome, Paris and the Hague, espousing their important views on this and that subject, including some blatant propagandistic untruths and promises they know cannot be delivered. The best liars, needing motorised handlers, as their outstretched noses can be supported and moved around more easily, as they receive the applause of the shorter length noses of the cheering populations, who accept and generally believe in them and their governance, being led by the collective nose.Nositus Extendum Governments and the press would first create then establish, a deception of the people by the use of misinformation, alleging, with the support of all the international medical associations that the increase of nose growing, was entirely due to a new vicious virus from the East named as Nositus Extendum. Avoiding the fact, that this nose outbreak of Nositus Extendum, had simply to do with lying and was easily curable by intense doses of the truth, by those afflicted by this false virus narrative. International truth whistle-blowers with their short stubby noses, dumping huge amounts of truthful data via the internet, would be hunted down, arrested and put on public trial, accused of lying and deceiving the people. The Police with their generally shorter noses, could now easily capture criminals, simply by asking the right questions, as if they lied, it would be visible immediately, saving so much time, effort, cost and manpower. The established churches and various religious creeds and denominations, would also have some embarrassing problems, containing and hiding their nose extensions, as their scrupulous, undeviating versions of historical facts, are being placed in dispute as to their authenticity by learned scientific scholars, who I discovered, have shorter noses. I wonder why? I was taught that God created us in his likeness and was the illumination of Truth. So I concluded he must have a small nose. But his arch rival, Lucifer the fallen angel, due to his myriad of lies and deceptions, must have a gigantic nose, wider and longer than any motorway known to man and big enough to cruise along to eternity. Some religious souls actually accusing Lucifer of creating the Nositus Extendum virus, to once again deceive the world by pushing his unwelcome nose into the affairs of mankind. Hospitals and clinics Medical establishments, would have serious problems with their doctors and nurses if they fail tell their patient’s, unpalatable truth about their conditions, as their noses would increase rapidly and due to Nositus Extendum, hospitals would be overwhelmed by people demanding operations to try and reduce nose sizes permanently. Hospitals and clinics with facial health practitioners, would boom financially from desperate people demanding nose jobs, to reduce their size to something manageable and permanent, whilst the pharmaceutical companies, are busily engaged inventing new types of medical applications and pills, to combat Nositus Extendum the nose phenomena. International financial institutions such as banks and stock exchanges, would ….performing their commercial transactions and money operations, on the computer screens as the false numbers being sent and received, would cause almighty anger and confusion, as the extended noses would be inadvertently hitting the wrong digits, causing mayhem in the markets. The military’s of the world would be unable to operate efficiently, as with such long noses how could the tank crews, manage their killing machines with long noses and the infantry would need their noses strapped to their rifles so they can be fired. The snipers would be clearly ineffective. Perhaps only by the use of drones could they perform their national duties and earn their pay. One could watch, enjoy and laugh at slick TV interviews, where both interviewer and interviewed, rest their differing nose sizes, on specially designed desks, that can be adjusted to the individual’s size and shape… Baron de Nosebury I recently watched the fascinating interview, with the charming Baron de Nosebury, who clearly considered himself a nose above everyone else. I had quite a chuckle, watching him having difficulty sipping from his glass of water as his extensive nose, got in the way and could not stop sneezing, as he tried to deliver his exaggerations and falsehoods, to his TV audience. Lovers, proclaiming their love to their amours, would have to be completely sincere with their partners, as any variation and expanding movements of the nose, could lead to an emotionally negative response and possibly a breakup of the relationship, especially after being asked “how was it for you darling?’ and told “Ooooh yes it was wonderful.” OUCH! However, some more intrepid lovers could go to any lengths, to turn this increased nose size, into a functional attraction and sexual addition to their loving repertoire. It would become a world devoid of any racial, cultural conflict, but only resentments and jealousies as regards nose sizes, as in this case, bigger would not be better. I suddenly shook my head vigorously and came out of my fanciful reverie. I touched my nose to check its size …Thank god it was only a dream, as my nose was normal, but strangely a bit warmer than normal and a little itchy I felt…I need a mirror… better check? Will our present world, nose dive into oblivion? Can the truth in its purity, save us from this fate? Is a world of falsehoods, deceptions, downright lies and a plethora of fake news, permanently survivable? Do we as a species, need to reflect once again on the Pinocchio Fable? Copyright: Dario Poli, December 2017 Futurist Portrait: Anil Gupta Dr. Anil K. Guptais the Michael D. Dingman Chair in Strategy, Globalization and Entrepreneurship and Distinguished Scholar-Teacher at the Smith School of Business, The University of Maryland at College Park. Anil also serves as chairman, The China India Institute, a Washington DC-based research and consulting organization. He is a Distinguished Visiting Professor at Tsinghua University, China and Indian Institute of Technology, Bombay and has earlier served as a Chaired Professor in Strategy at INSEAD and a visiting professor at Stanford University and Dartmouth College. He received a doctorate from the Harvard Business School, an M.B.A. from the Indian Institute of Management at Ahmedabad, and a B.Tech. from the Indian Institute of Technology at Kanpur. He is also a regular participant at the World Economic Forum summits including the annual meeting in Davos and the regional meetings in China, India, and the Middle East. He is also a member of the Forum’sGlobal Agenda Council on Emerging Multinationals.Anil’s newest book – Global Strategies for Emerging Asia – and an earlierbook – Getting China and India Right Journal printable version