Club of Amsterdam pdf version A Co-Production with the Waag Society Learning to Play – How kids today are shaping the future of a participatory culture Presentations by Yumiko Mori, President, Pangaea click to download Dennis Kaspori, Architect, founding member, The Maze Corporation click to download Ronald Hünneman, Philosopher click to download and Confronting the Challenges of Participatory Culture: Media Education for the 21st Century by Henry Jenkins ‘In a good computer game you will discover new rules when you reach a higher level. If you’re stuck in a game, most of the time it is because you thought you knew the rules. And then you discover a new rule that can bring you further.’ – Jim, 11 years old The focus of this evening is on: how do kids and teenagers interact in a so called ‘participatory culture’? They seem to deal with it very naturally while many schools, organizations and businesses fail to deal with these new environments. If we want to create a culture where the ideas of the young generation are welcome, we have to understand these new rules and live by it. How can kids and teenagers show us the way? ‘According to a recent study from the Pew Internet & American Life project (Lenhardt & Madden, 2005), more than one-half of all teens have created media content, and roughly one third of teens who use the Internet have shared content they produced. In many cases, these teens are actively involved in what we are calling participatory cultures. A participatory culture is a culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices. A participatory culture is also one in which members believe their contributions matter, and feel some degree of social connection with one another (at the least they care what other people think about what they have created)’ – Henry Jenkins, Director of the Comparative Media Studies Program, M.I.T. Yumiko Mori, President, Pangaea Collaborative tools for intercultural communication program Development through interactions with children Non Profit Organization Pangaea challenges to create an environment where children around the world can feel “bond” to each other regardless of cultures, languages, or geographical distances which all were considered barriers to connect them. In order to achieve such mission, we create collaborative tools for intercultural communication. We developed Pictogram communication software and activity contents from participants, children in four countries where they differ in spoken languages, time zones and cultures. The project is now ready to be deployed in Europe, Africa and Asia. Dennis Kaspori, Architect, founding member, The Maze Corporation Face Your World, Slotervaart? Urban renewal is often a source of conflict between residents, developers and government. In the centre of the processes, and especially those wherein the city life twists, cultural interventions are often the only manner in which engagement in these processes can again be generated. The StedelijkLab (UrbanLab) functions in this way. It is an open design studio where members of a neighbourhood collectively work on the design of their daily environment. The Lab is a place to deal with issues like urban renewal, education, neighbourhood participation and tries to connect them within the context of a concrete design assignment. Ronald Hünneman, Philosopher Self City In the project Self City a computer game is developed which enables youngsters to enrich their set of possible social behaviours. The core of the program consists of the personality theory of Prof. Dr. Hubert Hermans. This theory is the basis upon which the youngsters are diagnosed and offered alternative responses to difficult social encounters. The scenarios of Self City are developed in close collaboration with youngster. In workshops organized at schools of varying levels and background youngsters, together with actors and directors, devise new plots and situations which will be build into the game. The results of these workshops show their enormous creativity, and the intensity with which youngsters experience their social world. Concept by Adriaan Wagenaar, consultant, coach, writer & concept developer, SATORI and Creative Learning Labs 19:00 – 20:00 Introduction by our Moderator Adriaan Wagenaar, consultant, coach, writer & concept developer, SATORI Part I: Yumiko Mori, President, Pangaea Collaborative tools for intercultural communication program Development through interactions with children Dennis Kaspori, Architect, founding member, The Maze Corporation Face Your World, Slotervaart? Ronald Hünneman, Philosopher Self City 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Yumiko Mori President, Pangaea Graduated from Saint Mary’s College, California. Majored child psychology / early childhood education. Research intern at Schizophrenia Biology Research Center, Palo Alto, Stanford Univ., she joined Japanese toy maker TOMY and was a manager for developmental toys for baby/preschooler in the midst of my doctor’s program at Education Dept. of UCLA. She became independent in 1999 to work on the development of the space for children, so that she can demonstrate her own belief that the harmonization among the tool (toy), the space and the human relationships is critical for the development of children. Her proposed space for children were realized as R&D Center of Workshops for Children known as Okawa Center CAMP (Children Art Museum and Park) located in Kyoto, in April 2001, sponsored by CSK Corporation as part of its social contribution program. She became a visiting researcher of MIT Media Lab in 2002, and started the project Pangaea to create the universal playground on the cyberspace, where children across the globe can connect. She and Toshiyuki Takasaki founded Pangaea, and it was registered as a certified non-profit organization by Tokyo Prefecture in April 2003. Over 2800 children around the world participated the program in four years and it is ready to expand its operation. www.pangaean.org Dennis Kaspori, Architect, The Maze Corporation Dennis Kaspori (1972) is an architect and a founding member of The Maze Corporation, an office for research and design on issues related to the urban condition, public space and housing. He is focused on the development of an engaged architectural practice that seeks new spatial solutions these issues in close collaboration with other fields of expertise (philosophy, art, graphic design, economy and software-development). The article ?A communism of ideas, towards an architectural open source practice? was published in Archis. Together with Jeanne van Heeswijk he?s currently involved in Face Your World (Amsterdam), The Blue House (Amsterdam) and SkillCity/Freehouse (Rotterdam). Also the online urban information market Damrax has been recently launched. www.faceyourworld.nl Ronald Hünneman, Philosopher Self City Ronald Hünneman studied philosophy at the University of Groningen. He teaches philosophy, mainly to adults. Besides that he has, for the past 13 years, been working with youngsters with behavioural problems. First as an official commissioned to maintain compulsory full-time education, later on as a teacher at a school for youngster which due to their behaviour could find no regular school to go to. In 2002 Hünneman was among the persons who took the initiative to Self City. In Self City gaming techniques are used to enrich the behavioural repertoire of social an emotional handicapped youngsters. Hünneman is a columnist for Onderbouw Magazine. He has written on different philosophical topics (such as free will, memes and the indeterminacy of translation). His blog – in Dutch – offers a reasonable representation of his interest and style of philosophizing. http://liaturches.blogspot.com Adriaan Wagenaar consultant, coach, writer & concept developer, SATORI Adriaan Wagenaar (1965) is consultant, coach, writer and concept developer in the field of brand strategy and customer experiences. He encourages organizations to look to their business in new ways: through the eyes of a child. And he encourgages children to develop these skills at school. Therefore he regularly conducts philosophy sessions with children in schools and writes about their values and ideas in magazines like Happinez – www.happinez.nl. In the past he worked as a researcher and strategist at advertising agencies FHV/BBDO and PMSvWY&R in the Netherlands. Adriaan works for clients like Robeco Direct, Rabobank, ING Bank Netherlands, Nationale Nederlanden, Philips Corporate Design, ANWB, Nederlandse Staatsloterij, KPN, TNT Post, SCA Molnlycke,, IKEA, ENECO energy, Dutch Railways, Amnesty International, Oxfam Novib, Reed Business (Elsevier Health Care), KNSB. In 2006 his book ‘Grote Denkers Kleine Denkers’ was published. In this book, visions of children meet those of leaders like Mahatma Gandhi, Richard Branson and Michael Jordan in a way that new insights in management dilemmas show up – www.grotedenkerskleinedenkers.nl. Adriaan is a ‘forward thinker’ in brainstorm sessions, workshops and seminars. Other activities include guest lectures and teaching assignments at de Rotterdam School of Management (IMBA Program: International Presentation Skills, Managing Cultural Differences), Academy for Enterpreneurship of the University of Groningen (Corporate Change), University of Amsterdam (Authentic Leadership) en NCOI Education Group (post graduate course Strategic Management, Performance Management, Marketing Management, Marketing Communication Management, Creating Customer Focussed Organizations) www.satoristrategy.nl
Content Games for older ‘kids’Next EventClub of Amsterdam blogNews about the FutureRecycledMobile ApplicationsRecommended BookEnvironmental Bamboo Foundation (EBF)Futurist Portrait: Juan Enriquez Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the Club of Amsterdam Journal.“Gaming in 2020 – how gaming is influencing everybody. Games for business development training fun mobile phones relation management etcThe development of the technological tools has made it possible to make computer games and in the past decades games have conquered the world. What started with simple games like ‘space invaders’ and ‘pong’ seems to be influencing far more than our free time. And not just kids play games anymore.Through the development of games we now are getting new perceptions of our world. By creating new technology and in using new tools we recreate ourselves, and the world around us.It is an undemocratic process; there is no legislative body, no scientific council, nor a political one which has a blueprint how this will influence our world, how this process should play out.Like nobody ever voted for printing, for steam engines, penicillin, telephones, televisions or the internet. But they happened and changed our lives.This evening you will be confronted with different outlooks on the future of games. You are confronted with ideas about a future, based on the knowledge the speakers now have and the expectations of their development and influence.You are invited to join the discussion how the future of games will change your live.” – Event concept:by Carla HoekendijkIn case you would like to hear more and also share your thoughts, then email us or visit our next event about the future of Gameson April 23. Location : Cultuurhuis Diamantslijperij, Tolstraat 129, 1074 VJ Amsterdam Felix Bopp, editor-in-chief Games for older ‘kids’ Enterprise The entrepreneurs game Enterprise is an online game that develops and trains the entrepreneurs skills needed to do business. It was designed to teach young people in school to acquire business and entrepreneur competencies through play. Players receive a virtual seed capital. From that moment on, they will be expected to run their business successfully. Participants may opt for any of four choices – media, gardening, ICT and beauty parlour – as well as for their base of operations. The game offers countless possibilities, opportunities and situations that also occur in real business life. Some examples: the virtual entrepreneurs can hire, train and fire people, start a media campaign, do marketing research and adapt their own prices. Enterprise allows simultaneous playing by groups of up to 30 players, entering into mutual competition or working together as colleague entrepreneurs. This game was co-produced by ROC West-Brabant, Games Factory Online and RANJ. AMERICA’S ARMY 3 “Nobody knows military simulations like the world’s premier land force, the United States Army. So, when the Army began making the America’s Army game to provide civilians with insights on Soldiering from the barracks to the battlefields, it sent its talented development team to experience Army training just as a new recruit would. The developers crawled through obstacle courses, fired weapons, observed paratrooper instruction, and participated in a variety of training exercises with elite combat units, all so that you could virtually experience Soldiering in the most realistic way possible.” FloodSim FloodSim, is a policy based game where the player is in charge of all government spending on flooding for 3 years. FloodSim puts you in control of all flood policy decisions and spending in the UK for 3 years. Whether its deciding how much money to allocate to flood defences, deciding where to build houses, or how best to inform people about the risk of flooding, you are in control. FloodSim is a serious game with the aims to raise awareness of the vast number of issues surrounding flood policy and Government expenditure and to increase citizen engagement through an accessible simulation. Virtual BattleSpace Serious Games are used by SWEDINT during command post exercises to visualise the situation in area of responsibility e.g. virtual helicopter reconnoitre. Untied Nations Police Officers Course (UNPOC) uses serious games to train UN police officers how to handle different situations in a mission area, map reading, radio communication and writing reports. The game used is Virtual BattleSpace (VBS). Venture Arctic In Venture Arctic, players create and control ecosystems of Arctic animals. You can blow the scent of a beached bowhead whale to a hungry wolverine, melt snow to feed epic herds of caribou, or freeze over the ocean to protect schools of arctic cod from ravenous puffins and seals. The game is based on the seasonal rhythms of the Arctic – in the summer animals fatten up on grasses, in the fall the oceans are choked with plankton, and in the winter animals must struggle to survive. Players must balance life and death, sickness and health, and discover the natural rhythms of the animals in one of the wildest and harshest biomes on earth. It’s a broad, epic game, and one that can make kids, and even hard-core gamers, think in ways that they may never have experienced before. Next Event the future of BioMedThursday, May 28, 2009Registration: 18:30-19:00, Conference: 19:00-21:15Location: Syntens, De Ruyterkade 5, 1013 AA Amsterdam[Building of the Chamber of Commerce] The speakers and topics areArjen Brinkman, Director, Personal Space TechnologiesUsing Virtual Reality (VR) to improve human health Michael Münker, STEP 2 B.V.Inventions to Innovation: Lessons from Medical Devices Jeanine van de Wiel, Global Regulatory Affairs Manager, DSM Food SpecialtiesPersonalized Nutrition, an emerging business area Our moderator is Gerhard Mulder, Senior Consultant, Syntens Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com April 5: Visions for a Sustainable FutureFebruary 10: How China, A Rising World Power Deals with the Current Crisis and Challenges Facing the WorldJanuary 5: It HappenedJanuary 5: The Real Truth About Beauty: A Global Report News about the Future Fluorescent Silk Silk thread is made by pulling threads from cocoons made by silkmoth larvae (silkworms). Researchers have now developed three lines of transgenic silkworms. The first line produces silk threads that emit green, red, or orange fluorescent light. These threads were created by introducing into silkworm eggs genes that promote the generation of fluorescent proteins. Silk thread is made by pulling threads from cocoons made by silkmoth larvae (silkworms). Researchers have now developed three lines of transgenic silkworms. The first line produces silk threads that emit green, red, or orange fluorescent light. These threads were created by introducing into silkworm eggs genes that promote the generation of fluorescent proteins. The National Institute of Agrobiological Sciences (NIAS) has been able to achieve green fluorescence using genes extracted from jellyfish, a technique developed by Nobel Prize-winning chemist Osamu Shimomura, and red and orange fluorescence with genes extracted from coral, a technique that has already been used in commercial applications. Human Development Research Paper Series The Human Development Research Paper (HDRP) Series has been launched in order to share recent research commissioned to inform the global Human Development Report, which is published annually, and further research in the field of human development. The HDRP Series is a quick-disseminating, informal publication whose titles could subsequently be revised for publication as articles in professional journals or chapters in books. The authors include leading academics and practitioners from around the world, as well as UNDP researchers. The findings, interpretations and conclusions are strictly those of the authors and do not necessarily represent the views of UNDP or United Nations Member States.Unluding topics like: “Mobility and Human Development”, “The Governance of Migration Policy”, “The Political Economy of Immigration Policy”, “Migration and Gender Empowerment: Recent Trends and Emerging Issues”, “Human Development Impacts of Migration: South Africa Case Study” recycled Chiquita Chandelierrecycled cardboard, splitpen by Anneke Jakobs, 2003″As an applied artist Anneke Jakobs is an investigator and critic of the relation we have with our stuff. She investigates and dissects stuff (and people) and without using words she gives gentle comment on our material world. Her work shows her way of thinking and search, that always starts at stuff.” SpoonLamp, Plastic spoons, metal by Studio Veríssimo “Studio Veríssimo results from the collaboration of Cláudio Cardoso and Telma Veríssimo. Both young and up comming artists from Portugal with an international career with works shown in countries like Italy, U.S.A., Japan and Holland. Their projects contains lots of love, that make people smile when they look at them. Claudio and Telma want to make people happy with their designs.” Cascase Lampsby Michelle Brand “The root of my interests lies in sustainable waste management.At present it has manifested itself into a designer maker practice.I have designed an aesthetic and decorative fabric from which most people in the western world would perceive to be waste/rubbish.The fabric is composed of plastic drinks bottle bases, which have been cut, sanded and then tagged together.I love seeing design opportunities where most people only see problems.” Condenser-Lampby Stefan Lehner “I intend to bring in our houses the sober beauty of actual industrial objects but I want simultaneously to take profit from their former function: a spring damps weights (banc, office chair), a car seat has a good ergonomics (arm chair, sofa, reception room), a chain tracks and stays flexible (arm chair, bed, couch) and a supermarket trolley rolls and can be pushed together for storage (seat, child car, coat rack).” Recycled Pet Lampby System Design Studio “SDS is a multidisciplinary team who seeks to understanding the design as an integral system, from one extended point of view. creating solutions in all areas of the design , from the architecture up to de daily objets “ Mobile Applicationss The Mobile Marketing Association (MMA) announced the publication of its latest educational resource: a white paper on mobile applications. Developed collaboratively by MMA members ScreenTonic, Unkasoft Advergaming, Vodafone Group Service Ltd. and Yahoo!, within the MMA Mobile Advertising Committee, the paper provides an overview of the mobile applications available to advertisers and the key considerations for optimizing both campaign effectiveness and the overall user experience. The paper also describes the major types of mobile applications in use today, including social networking, games, multimedia, maps and directory services – in terms of their technical features and requirements, and the opportunities that they create for advertisers, agencies, mobile operators and application developers. The Mobile Marketing Association (MMA) is a global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. The MMA Mobile Applications white paper covers topics such as: In-game advertising Ad unit types, including banners, tagged ads and full-page ads Application connectivity types, including intermittently and non-connected applications Ad serving, targeting and rendering Response options Success drivers Special Announcement: the future of Connectivity the future of ConnectivityThe Club of Amsterdam visits the RSA in LondonThursday, June 25, 2009Receptionn: 18:30-19:00, Conference: 19:00-21:15Location: Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), 8 John Adam Street, London WC2N 6EZSupporters: LogMeIn, RSA Egbert-Jan Sol, CTO, TNO Science and Industry, co-founder/1st chairman, DSE[to be confirmed]Peter Cochrane, Co-Founder, Cochrane AssociatesEvolving Connectivity Hardy F. Schloer, Owner, Schloer Consulting GroupHuman Connectivity at the Event Horizon of new AI Technologies Moderated by James Cridland, Head of Future Media & Technology, BBC Audio & Music Interactive Recommended Book Changing the Game: How Video Games Are Transforming the Future of Businessby David Edery (Author), Ethan Mollick (Author) Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force–encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity!in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. *In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities–and avoid the pitfalls *Use gaming to recruit and develop better employees Learn practical lessons from America’s Army and other innovative case studies *Channel the passion of your user communities Help your customers improve your products and services–and have fun doing it *What gamers do better than computers, scientists, or governments Use games to solve problems that can’t be solved any other way Environmental Bamboo Foundation (EBF) The Environmental Bamboo Foundation (EBF) is an Indonesian non-profit organization founded by designer Linda Garland in 1993 to protect tropical forests by promoting and demonstrating the many conservation and development opportunities that bamboo offers. In less than three years EBF has helped put bamboo on the conservation and development agenda of Indonesia while generating an international interest in bamboo that’s growing exponentially. EBF, based in Bali, Indonesia has affiliate non-profit organizations in America (IBF), and Holland, also dedicated to spreading the news about bamboo. The EBF has a focus upon international development, through consulting and education, preservation research, agro forestry projects, watershed reclamation, plantation development and policy development. Weekly educational workshops under the guidance of the staff of the Environmental Bamboo Foundation are ongoing in Indonesia. To date, all EBFand IBF board members have volunteered their time and resources to promote bamboo as an environmental solution. The EBF works in concert with the International Bamboo Foundation, the Zeri Foundation and an international network of bamboo associations, scientists, universities and governments. DEFORESTATION and increased CO2 emissions threaten the earth’s biodiversity and the very air we breathe…Perhaps the environmental crisis’ at hand have not yet touched your life, but the time is shortly to come. Recent NASA reports of a 60% loss of ozone over the arctic provide an explanation for increased severity in the worlds weather patterns which has only begun to affect us whether directly or indirectly. The social, political and economic implications are difficult to imagine as our ozone layer continues to thin, forests disappear and desertization is occurring at an alarming rate. BAMBOO HAS AN IMPORTANT ROLE TO PLAY…The earth desperately needs the attention and action of us all or our children’s children will surely not have a world fit to live in. There is no one solution but amazingly, the simple bamboo plant can make a dramatic positive impact in many areas. It is our goal to inform and raise awareness about “Bamboo, People and the Environment” and provide the tools and information to then respond in one’s own way in their own world. Every action counts, every person counts… The Bamboo Nursery: With the help of LIPI’s Dr. Elizabeth Widjaja and INBAR, EBF maintains a growing nursery to meet current and future needs for various planting projects. Started with eighty species of bamboo, EBF has successfully propagated more than 35,000 seedlings. While ensuring the propagation of all species, particular emphasis has been given to those most suitable for timber, shoot production and landscaping. Waterfall House by Linda Garland Oprins Plant NV – Europe’s leading supplier of elite bamboos and high quality ornamental trees and shrubs Feng Shui House Germany An extraordinary office building was created in 2005 in Darmstadt Germany by two feng shui architects. Susanne Körner and Tillman Schäberle designed a house with a roof construction on 33 supporting bamboo columns. Due to the special form of the building the flow of energy needed to be supported in a positive way. The walls were made of compressed straw covered with earth plaster. The wooden roof construction was thermal insulated with hemp and finally covered with a living roof. This structure is the first German house with a load bearing bamboo construction. Such structures have been made possible by the development of our CONBAM Joining Technique. CONBAM received Futurist Portrait: Juan Enriquez Juan Enriquez, Chairman and CEO, Biotechonomy LLC Juan Enriquez, bestselling author, businessman, and academic, is recognized as one of the world’s leading authorities on the economic and political impacts of life sciences. He is currently Chairman and CEO of Biotechonomy LLC, a life sciences research and investment firm. He was the Founding Director of the Harvard Business School Life Sciences Project, and author of the global bestseller As the Future Catches You: How Genomics & Other Forces are Changing Your Life, Work, Health & Wealth. (Selected by Amazon’s editors as one of the best business books of the year). His latest book, The Untied States of America: Polarization, Fracturing, and Our Future, which explores why some countries are successful while others disappear, was published by Crown Business in November of 2005. He has published several key articles including, “Transforming Life, Transforming Business: the Life Science Revolution,” co-authored with Ray Goldberg, which received a McKinsey Prize in 2000 (2nd place). He co-authored the first map of global nucleotide data flow as well as HBS working papers on “Life Sciences in Arabic Speaking Countries”, “Global Life Science Data Flows and the IT industry”, “SARS, Smallpox, and Business Unusual,” and “Technology, Gene Research and National Competitiveness.” Harvard Business School Interactive picked Juan as one of the best teachers at HBS and showcased his work in its first set of faculty products. The Harvard Business Review showcased his ideas as one of the breakthrough concepts in its first HBR List. Fortune profiled him as Mr. Gene. Time asked him to co-organize the life sciences summit commemorating the fiftieth anniversary of the discovery of DNA. Seed picked his ideas as one of fifty that “shaped our identity, our culture, and the world as we know it.” Mr. Enriquez serves on a variety of boards including Cabot Corporation, The Harvard Medical School Genetics Advisory Council, The Chairman’s International Council of the Americas Society, the Visiting Committee of Harvard’s David Rockefeller Center, Tufts University’s EPIIC, Harvard Business School’s PAPSAC. Juan was also part of a world discovery voyage led by Craig Venter, who sequenced the human genome. The multi-stage sailing voyage sampled microbial genomes throughout the world’s oceans. This expedition involved a number of institutions and top scholars including The Institute for Genomic Research, Woods Hole Oceanographic Institute, The Explorers Club, and Prof. E.O. Wilson. It led to the discovery of an unprecedented number of new species. He previously served as CEO of Mexico City’s Urban Development Corporation, Coordinator General of Economic Policy and Chief of Staff for Mexico’s Secretary of State, and as a member of the Peace Commission that negotiated the cease-fire in Chiapas’ Zapatista rebellion. He earned a B.A. and an MBA from Harvard, with honors. Agenda Our Season Program 2008 / 2009: April 23, 2009 the future of GamesLocation : Cultuurhuis Diamantslijperij, Tolstraat 129, 1074 VJ Amsterdam May 28, 2009 the future of BioMedLocation: Syntens, De Ruyterkade 5, 1013 AA Amsterdam The Club of Amsterdam visits the RSA in LondonJune 25. 2009 the future of ConnectivityLocation: Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), 8 John Adam Street, London WC2N 6EZ
Content Healthcare ManifestoNext EventClub of Amsterdam blogNews about the Future“Parampara”NASA Leads Team in Establishing a Renewable Hydrogen Fueling StationRecommended BookFuturist Portrait: Don Tapscott Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the Club of Amsterdam Journal.“Biomedicine is booming. Recent advances in Genomics, Systems Biology, Nanomedicine, Tissue Engineering, Biophotonics and other disciplines have not only raised hopes for new drugs and diagnostics, but have also made it more likely than ever that real innovative products for improving Human Health will be available within 3-8 years.The announcement on March 6 of this year that US president Obama ends Bush’s ban on embryo stem cell research will allow US researchers to catch up with their EU and Far-East colleagues, who were restricted in finding good stem cell sources for purposes of Tissue Engineering.Microarray technology makes it possible and feasible to quickly monitor thousands of potentially active compounds in their ability to bind to receptors or affect cell metabolism, leading to new drugs. Through genomics the expression of countless genes can be measured and the results can be used to develop personalized medicine, probiotics or functional foods.Biophotonics has become an extremely sensitive tool to support medical imaging on a molecular scale, leading to earlier diagnostics in cancer research, allowing for earlier intervention.The presentations will focus on the above developments and their role in maintaining and improving human health.”Event concept: Gerhard Mulder, Senior Consultant, SyntensIn case you would like to hear more and also share your thoughts, then email us or visit our next event about the future of BioMedon May 28. Location : Syntens, De Ruyterkade 5, 1013 AA Amsterdam And a special announcement:The Club of Amsterdam visits the RSA in London.the future of Connectivity, Thursday, June 25, 2009 Felix Bopp, editor-in-chief Healthcare Manifesto Quotes from the Healthcare Manifesto by EuropaBio – the European Association for Bioindustries “Healthcare biotechnology refers to a medicinal or diagnostic product or a vaccine that consists of, or has been produced in, living organisms and may be manufactured via recombinant technology. This technology has a tremendous impact on meeting the needs of patients and their families – as it not only encompasses medicines and diagnostics that are manufactured using a biotechnological process, but also gene and cell therapies and tissue engineered products. Today, the majority of innovative medicines, whether manufactured using biotechnology or via a chemical synthesis like a traditional small molecule medicine, and many diagnostic products, are made available by applying modern biotechnology in their development and/or manufacturing processes.” […] Did you know that More than 350 million patients have benefited from approved medicines manufactured through biotechnology and gene technology to treat or prevent heart attacks, stroke, multiple sclerosis, breast cancer, cystic fibrosis, leukaemia, hepatitis, diabetes and other diseases, including rare diseases. Today, more than 600 new biotech medicines and vaccines are being tested for more than 100 diseases pushing the frontiers of science. Biotech medicines are estimated to account for more than 20% of all marketed medicines and about half of all medicines in the pipeline. The industry in Europe in 2007 comprised more than 1,700 companies and represented a market worth more than €17 billion. Healthcare biotechnology continues to grow annually at an average rate of 20% (more than double that of traditional pharma) and that it is 7 times larger than it was 10 years ago. Currently, the leading classes of biotech therapies are growth factors for blood cells (used in treating anemia resulting from chronic kidney disease, from chemotherapy and radiation treatments, and from other critical illnesses such as heart failure); cancer treatments (new and targeted treatments for cancers – such as the use of monoclonal antibodies), treatment of autoimmune diseases, enzyme replacement therapies to treat rare diseases and anti-diabetic therapies. For the first time in the history of human healthcare, biotechnology is enabling the development and manufacturing of therapies for a number of rare and very rare genetic diseases, collectively affecting some 20 to 30 million Europeans and their families. Biotechnology has a major impact on the provision of safe and effective vaccines against infectious diseases, and provides safer recombinant alternatives to proteins derived from human blood or tissue. […] Towards Patient-Centred Healthcare Systems In 2004, the European Commission ambitiously launched a series of reforms at national and European level aimed at making the European Union (EU) “the most dynamic and competitive knowledge based economy in the world” by 2010. To support this, biotechnology and healthcare became a high priority on the political agenda of both the Member States and of the European Union. Innovation in these two areas been and will continue to be a key element in achieving this goal. However,policies in these two areas need to become more interlinked, as practically all future medicines and therapies will use healthcare biotechnology in the R&D process and/or in manufacturing. EuropaBio calls for healthcare systems in Europe that are committed to put the patient at the centre of any medical, social, economical and ethical consideration. Budgetary considerations should be secondary to this overarching political mandate and itsimplementation. Designing policy to foster innovation in biotechnology is not an easy task, however; biotechnology is a complex field with complex potential outcomes and impacts while new insights need to be thoroughly discussed with and within society. The policy-making process faces a number of further challenges when transferred to the healthcare sector – including a small knowledge base mostly found within the companies themselves, complex ideas to pass on to patients, new approaches to promote development of treatments for unmet but rare medical needs, treating diseases that introduce new concepts and paradigms into patient/physician relationships (e.g.: monoclonal antibodies and personalised medicine), a significant SME (Small and Medium-Size Enterprises) base, and potentially polarising issues (such as some stem cell-based therapies). The EU addresses this issue through a range of initiatives such as the introduction of the orphan medicinal products regulation to foster development of medicines to treat rare diseases, opening an SME office at the EMEA and regulating advanced therapies(cell, gene and tissue therapies). EuropaBio was a full member of the High Level Pharmaceutical Forum for its expert input in these areas. 2009/10 will see a continuation of these initiatives. Building on the EuropaBio Healthcare Vision, this Manifesto sets out how EuropaBio will contribute to this process of policy development, as well as regulatory implementation, in 2009/10. These actions are laid out in the Healthcare Council Mission, four areas that will need to be addressed in order to handle the healthcare innovations expected over the next few years that will provide answers to unmet medical needs. […] Biotechnology: The Invisible Revolutionby EuropaBio Next Event the future of BioMedThursday, May 28, 2009Registration: 18:30-19:00, Conference: 19:00-21:15Location: Syntens, De Ruyterkade 5, 1013 AA Amsterdam The speakers and topics areArjen Brinkman, Director, Personal Space TechnologiesUsing Virtual Reality (VR) to improve human health Michael Münker, STEP 2 B.V.Inventions to Innovation: Lessons from Medical Devices Jeanine van de Wiel, Global Regulatory Affairs Manager, DSM Food SpecialtiesPersonalized Nutrition, an emerging business area Our moderator is Gerhard Mulder, Senior Consultant, Syntens Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com April 5: Visions for a Sustainable FutureFebruary 10: How China, A Rising World Power Deals with the Current Crisis and Challenges Facing the WorldJanuary 5: It HappenedJanuary 5: The Real Truth About Beauty: A Global Report News about the Future European Institute of Innovation and Technology The European Institute of Innovation and Technology (EIT) is to be a key driver of sustainable European growth and competitiveness through the stimulation of world-leading innovations with a positive impact on economy and society. The mission of the EIT is to grow and capitalise on the innovation capacity and capability of actors from higher education, research, business and entrepreneurship from the EU and beyond through the creation of highly integrated Knowledge and Innovation Communities (KICs). Toys Guide WECF- Women in Europe for a Common Future – has published a Toys Guide which provides tips on choosing toxic- free toys. The practical brochure provides concise information about the most hazardous substances found in toys and what the potential dangers are, and provides concrete tips on how consumers can play it safe when buying toys for children. “Parampara” (Tradition) Project Arnab B. Chowdhury is founder and CEO of Ninad ~ an e-Learning consulting and collaborating network that participated in the “Parampara” project. Ninad offers consulting services that are centered in Integrality. A case studyA poet once said that memory is man’s real possession; in nothing else is mankind so rich, or so poor. In the confines of the Institut Français de Pondicherry (IFP, www.ifpindia.org) and the Ecole Française d’Extrême-Orient (EFEO), two French governmental research institutes, Indian and French researchers have been working hand-in-hand for over 30 years on a fascinating undertaking to create a database of one of the world’s richest collection of manuscripts devoted to the “Saivasiddhanta”, a Saiva religio-philosophical system written in verse – a prominent aspect of Hinduism. They are ensuring that India conserves a vital component of her rich cultural memory via e-Culture while synergising appropriate cultural pedagogy, knowledge management, communication design with smart ICT. Project: The manuscript collection of the IFP was initiated in 1955 under the auspices of IFP founder-director, Jean Filliozat. Bundles were brought back to the IFP from the private collections of priests and temples across South India. When the manuscripts themselves could not be obtained, transcripts in Devanagiri script (as in Hindi) were made. More than half the collection consists of Saiva manuscripts, comprising: Approximately 60,000 texts preserved in 8,600 palm-leaf bundles. 1,144 transcripts of manuscripts on paper. Precisely 6,850 are in Sanskrit (of which approximately 60% are in Grantha script). 1,200 in Tamil or Tamil and Sanskrit. A few are in Tulu, Telugu, Malayalam and Kannada (regional Indian languages). In addition to the Saiva materials, the wide range of subjects covered includes Astrology, Puranas (Mythology), Siddha Medicine, Veda, Epics, Belles Lettres and Tamil devotional literature. Process: The digitisation and transliteration project, aptly named “Parampara” (denoting ‘tradition’ in Sanskrit), got into full swing in 1997 and the entire collection is presently housed and being painstakingly catalogued at both the research institutes in air-conditioned conservation-chambers. Its first CDROM release is of a unique digital archiving system, published under the name “Parampara”, co-produced by the IFP, EFEO and the Chennai-based AMM Foundation with a multi-lateral team of Indology scholars, media experts and information technologists. Currently a collaborative Indo-French project has been framed with National Mission for Manuscripts initiated by the Ministry of Tourism and Culture, Government of India. Challenge: The cataloguing process is a challenge on its own since each bundle of leaves may contain dozens of texts, and there are no headings, no word-breaks and no rubrication of titles or colophons. This requires not only a sound knowledge of the Saivasiddhanta system but also the ability to read handwritten scripts, in particular Grantha, a dying skill in Tamil Nadu (southern Indian state) today. Each folio is studied and the texts are identified. A descriptive form is filled out that describes each manuscript along with an English transliteration. These details are then entered into a database. As far as e-Culture is concerned, the challenge lay in reflecting the taxonomy of how the palm-leaf manuscripts and their content have been collated over millennia (6th century A.D onwards) onto a suitable taxonomy of a graphics-based database that is scalable with efficient access. In recent times, thanks to the help of the Muktabodha Indological Research Institute (India), a major part of the collection (namely all the transcripts) can now be downloaded online free of charge: (http://muktalib.org/access_page.htm) Technology: From a software perspective, all images of manuscripts and books in the online digital library are made available in two formats, DjVu (http://djvu.org) and PDF. The DjVu format is ideal for the viewing of large books and manuscripts on the web and uses an encoding scheme called “wavelet” technology. Essentially this means that they are stored as mathematical formulas describing curves. This allows the page images to be zoomed with almost no loss of quality to 1200% and without getting the jagged edges (called “jaggies”) that occur if the image is stored as a pattern of pixels. The PDF format is ideal for the downloading and disseminating of files of books or manuscripts because it is so universally available and known. The online database of the 210,000 pages of transcripts occupies 102 Gigabytes of storage and is hosted on a Linux Apache server. Additionally, this e-Culture application applies Open Source technologies such as PHP and MySQL. Conclusion: In all, we can see how ICT with a sincere pedagogical sensitivity towards culture, can help unravel and disseminate the cultural and research Knowledge-Value from the past to make it accessible, comprehensive; to transport it from the past to the present and ensure its future. Appreciation: The “Parampara” project is now a part of UNESCO’s ‘Memory of the World’ program – an initiative to recognize the immense cultural significance of various sites worldwide. NASA Leads Team in Establishing a Renewable Hydrogen NASA’s Glenn Research Center is leading a team of industry and university partners in demonstrating a prototype of a commercial hydrogen fueling station that uses wind and solar power to produce hydrogen from water. This initial installation will produce hydrogen from Lake Erie water to fuel a mass transit bus powered by fuel cells. The demonstration, featuring a unique, high-capacity electrolyzer that separates water into its elemental components of hydrogen and oxygen, is part of an economic development program in the Cleveland area. Local workers will design and build the electrolyzer using commercially available components. The Glenn-led collaboration will customize the electrolyzer for the prototype fueling station, and design the circuitry needed to use renewable energy sources to power the electrolyzer and fueling station. “The project is more than a key technology demonstration,” said project team member Valerie Lyons, chief of Glenn’s Power and In-Space Propulsion Division. “It will be a great educational tool for the public and will serve as a catalyst to inspire new ideas and initiatives that can generate many new jobs and manufacturing opportunities in Ohio.” The hydrogen fueling station will be located in downtown Cleveland at the Great Lakes Science Center on the south shore of Lake Erie, where it can be powered from the science center’s existing wind and solar power sources. The fueling station will generate hydrogen from Lake Erie water for use in a Greater Cleveland Regional Transit Authority bus powered by fuel cells. The transit authority will operate the bus in revenue service. Cleveland State University’s Nance College of Business Administration will work alongside the collaborators to develop a business template for the electrolyzer and station. The designs for both will be treated as intellectual property and placed in a trust benefiting Ohio citizens. The build-up of the electrolyzer, a major step toward the reality of the fueling station, is funded by the Ohio Aerospace Institute through a $310,000 grant from The Cleveland Foundation. The initial funding is $110,000, with an additional $200,000 to be provided for milestone progress. The goals of the economic development program include engaging Ohio’s supply chain manufacturers and retraining a skilled work force for clean energy jobs. The project will demonstrate the viability of clean energy systems for transportation and stationary power and boost regional economic development. Other collaborators include Hydrogen and Fuel Cell Consultants of Brecksville, Ohio; the Center for Automotive Research at Ohio State University in Columbus, Ohio; Parker Hannifin and Technology Management, Inc. of Cleveland; Sierra Lobo of Milan, Ohio; Hamilton Sundstrand of Windsor Locks, Conn.; the University of Toledo; and the Earth Day Coalition of Cleveland. Special Announcement: the future of Connectivity the future of ConnectivityThe Club of Amsterdam visits the RSA in LondonThursday, June 25, 2009Receptionn: 18:30-19:00, Conference: 19:00-21:15Location: Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), 8 John Adam Street, London WC2N 6EZSupporters: LogMeIn, RSA Egbert-Jan Sol, CTO, TNO Science and Industry, co-founder/1st chairman, DSEPeter Cochrane, Co-Founder, Cochrane AssociatesEvolving Connectivity Hardy F. Schloer, Owner, Schloer Consulting GroupHuman Connectivity at the Event Horizon of new AI Technologies Moderated by James Cridland, Head of Future Media & Technology, BBC Audio & Music Interactive Recommended Book Beyond Borders: global biotechnology report 2008 This2008’s “Beyond Borders” report by Ernst & Young highlights a biotechnology industry that continues to grow rapidly, as companies raise record amounts of venture capital and the potential value of mergers, acquisitions and alliances reaches new heights. Futurist Portrait: Don Tapscott Don Tapscott (born 1947) is a Canadian business executive, author, consultant and speaker based in Toronto, Ontario, specializing in business strategy, organizational transformation and the role of technology in business and society. Tapscott is chairman of business strategy think tank New Paradigm (now nGenera), which he founded in 1993. Tapscott is also Adjunct Professor of Management at the Joseph L. Rotman School of Management, University of Toronto. Tapscott holds a B.Sc. in Psychology and Statistics, and an M.Ed. specializing in Research Methodology. He also holds two honorary Doctor of Laws (honoris causa) granted by the University of Alberta in 2001, and Trent University in 2006] While earning his Master’s of Education at the University of Alberta, he ran for mayor of Edmonton in the 1977 municipal election. Tapscott has authored or co-authored eleven books on the application of technology in business and society. His most famous book, co-authored with Anthony Williams and published in 2006 is Wikinomics: How Mass Collaboration Changes Everything (with an expanded edition to be published in April 2008). His penultimate book, co-authored with David Ticoll in 2003 is The Naked Corporation: How the Age of Transparency Will Revolutionize Business. The Naked Corporation describes how corporate transparency, accountability, and stakeholder relationships are the new frontier for competitive innovation. He has also co-authored, Digital Capital: Harnessing the Power of Business Webs. This book describes how business webs are replacing the traditional model of the firm and changing the dynamics of wealth creation and competition. His popular 1997 book Growing Up Digital: The Rise of the Net Generation explained the business and social impact of the first generation to come of age in the digital age. Digital Economy: Promise and Peril In The Age of Networked Intelligence, published in 1995, was one of the first books to describe how the Internet would change business and society. Tapscott is probably best known for his 1992 book Paradigm Shift: The New Promise of Information Technology. Don Tapscott talks about how the New Generation is changing the world by developing new ways of thinking and interacting. His latest book is called “Grown Up Digital”. Agenda Our Season Program 2008 / 2009:The Club of Amsterdam visits the RSA in London.June 25. 2009the future of ConnectivityLocation: Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), 8 John Adam Street, London WC2N 6EZ
Content Education, Intercultural Knowledge, and the Global Practitioners of TomorrowNext EventClub of Amsterdam blogNews about the FutureGuerrilla MarketingConnectivity ScorecardRecommended BookFuturist Portrait: Jamais Cascio Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the Club of Amsterdam Journal.The Club of Amsterdam visits the RSA in LondonThe interconnectedness of the world, scarcely imaginable a generation ago, continues to fire our imagination as newer, smarter connectivity inspires and reshapes our lives.Ever increasing connectivity has been scrutinized by academics, researchers, journalists and hosts of others. Falling between the cracks is the essence of the connectivity itself. Where now for the devices, networks, software, and dynamics which define our patterns of connectivity?Smarter applications – and more of them – could soon see our social and business associations aided by processes of ever-learning connectivity, guiding us and learning from our habits and preferences.Collective intelligence directs us through the spaces we move in, defining how we negotiate and interact with our surroundings. Powerful, ever-learning search engines could deeply impact the ways in which we connect with and move in our shared spaces.These forces are not only changing our lives, but learning and adapting as we increasingly interact with them. Join us in London at the future of Connectivity, Thursday, June 25, 2009 Felix Bopp, editor-in-chief Education, Intercultural Knowledge, and the Global Practitioners of Tomorrow by Prof. Dr. Mihai Spariosu, Distinguished Research Professor, University of Georgia, Athens. USAMember of the SCG Think Tank It is a fairly common complaint, nowadays, that education in general and higher education in particular seem to be lagging behind other sectors of our society. The causes of this lag are many, but a number of them can be traced back to the fact that our current educational systems are rooted in the nineteenth-century transition from agricultural- to industrial-based economies and the creation of the modern nation-state. Therefore, they have largely been structured to prepare our youth for citizenship, employment, and a moral and productive life within the nation-state, focusing mostly on the national economy, security, and welfare. But we are now moving toward an entirely different world, in which old national boundaries will no longer serve the same purposes. Our communities have become increasingly interdependent and our patterns of living as well as our language, ideas, culture, ethics, environment, health, security, trade, and systems of values and beliefs are rapidly changing under a renewed human drive toward a global society. But rapid change can also be socially and culturally destabilizing. Problems have become highly complex, nonlinear, crossdisciplinary, and transnational in nature, requiring the best innovative solutions on the part of our communities in order to achieve sustainable patterns of human development and avoid human suffering through deprivation and violent conflict. Yet our traditional centers of higher education and research have not been designed to address such problems. In the United States, for example, whereas individual practitioners and exceptional scholars at outstanding universities are currently utilized as consultants in tackling global questions, it is difficult to assemble multidisciplinary teams of committed faculty and students in sustained programs to address real-time, global challenges. Departmental course requirements and the prerequisites for tenure-track preparation inhibit the efforts to build transdisciplinary and crosscultural curricula at most universities. To compound the problem, academic administrators often perceive study abroad and experiential education as expensive extras that interrupt most students’ commitment to campus life, athletics, and extracurricular activities. Consequently, today’s academy largely misses the opportunity to identify and encourage intercultural civic entrepreneurs, those few remarkable students in each class whose career service will make significant contributions to the peaceful and prosperous development of our world communities. The importance of global education has increasingly come to public attention in the wake of recent world events. But our educators and other practitioners in the field of learning and research have, at least so far, stopped short of adopting a genuinely global approach to world education. For example, a white paper on “Beyond September 11: A Comprehensive National Policy on International Education,” generated by the American Council on Education (ACE) and signed by thirty-three other US higher education organizations, calls for extensive reforms in the world of North American higher education, especially in terms of what it calls global competence. The paper defines global competence as “in-depth knowledge required for interpreting information affecting national security, the skills and understanding that foster improved relations with all regions of the world; . . . foreign language proficiency and an ability to function effectively in other cultural environments and value systems, whether conducting business, implementing international development projects, or carrying out diplomatic missions.” (ACE 2002: 1) The paper also calls for the creation of “global experts in foreign languages, cultures and political, economic and social systems throughout the world.” (ACE 2002: 2) Global competence and expertise are certainly very important talents and skills to be developed in our national citizenry and workforce. But, for the ACE paper, the operative word remains “national.” Although it deals with global issues, this paper adopts a national or an international, rather than a global perspective on such issues. A global approach would take into consideration not only the perceived national or “local” interests of the United States or any other country or region. Of course, those local interests are extremely important, and genuine global practitioners will neglect them only at their peril. But such global practitioners would also look beyond what might turn out to be short-term and limited national interest to long-range interests serving the entire global community. From this global perspective, the concept of national interest itself may gain a new dimension and be redefined, in a larger reference frame, as that which ultimately is in the best interest of and benefits all nations and cultures. Consequently, higher education itself and the very purpose and organization of our academic institutions must now be rethought and restructured within a global reference frame. Rethinking education within such a frame will, to give only one example, require restructuring geopolitical models, based on a Cold-War concept of area studies and interdisciplinary approaches that leave the traditional disciplines largely intact. A global perspective will lead to remapping the old disciplinary divisions and will generally call for new ways of educating the elites of tomorrow. Indeed, it will ultimately require that learning become a lifelong process and extend well beyond formal education and certain age groups to all members of our local-global communities. Under the impact of lifelong learning, these communities will ideally become genuine laboratories of cooperative, intercultural discovery and creativity. Therefore, the global learning and research environments for which I plead here are primarily meant to advance global intelligence, of which global competence and global expertise may be side benefits. I define global intelligence as the ability to understand, respond to and work toward what is in the best interest of and will benefit all human beings and all other life on our planet. This kind of responsive understanding and action can only emerge from continuing intercultural research, dialogue, negotiation, and cooperation; in other words, it is interactive, and no single national or supranational instance or authority can predetermine its outcome. Thus, global intelligence, or intercultural responsive understanding and action, is what contemporary nonlinear science calls an emergent phenomenon, involving lifelong learning processes. In turn, global intelligence involves a new ethics or systems of values and beliefs and social practices that are based on a mentality of peace, rather than on a competitive and warlike mindset. Just like global intelligence, this ethics is an emergent phenomenon, which can be developed only through a long process of intercultural learning, dialogue, and cooperation. It is clear, then, that from the perspective of global intelligence we need to generate new types of knowledge through learning processes that are quite different from the prevailing ones. There are complex feedback loops between knowledge and education, which become even more complex in a global reference frame. Before we can consider them in this larger frame, let us briefly examine the notions of knowledge and education operative in mainstream Western circles, particularly as they are embedded in the widely used term “knowledge” or “information” society. One can begin by observing that, when speaking of information- or knowledge-based economies and, by extension, societies, Western analysts implicitly refer only to a Western-style system of commercial values and practices and, within that system, only to a small, if currently privileged, fraction of it: the subsystem of utilitarian values. By “knowledge” and “information,” they mean utilitarian or instrumental knowledge, that is, information and/or know-how deemed to possess significant commercial value. They also operate with a tacit distinction between (commercially) profitable or relevant knowledge/ information and unprofitable or irrelevant one, typical of the utilitarian value subsystem. This economic subsystem has, moreover, taken shape only during the last three centuries, with the rise and successive development of industrial, market, and network capitalism, paralleling the rise and development of rationalist, reductionist, and positivist kinds of science, with which it forms a complex network of feedback loops. Thus, our so-called new information technology and technosciences are far from being universal instruments of knowledge. They are merely expressions of the utilitarian economic subsystem that aspires to impose itself not only on Western culture as a whole, but on all other cultures as well. By the same token, for many neoliberal and other Western scholars, a “knowledge” or “information” society in effect means a society that embraces Western-style, instrumental values. These values include privileging the kind of knowledge that leads to the creation and accumulation of material wealth. Calculation in all senses of the term is at the basis of this society, where quantitative values and measurements largely replace qualitative ones. It is no wonder, therefore, that in the contemporary “knowledge” society, everything must be expressed in numerical terms and must have commercial value, with a price tag attached to it. What is incalculable has no value, i.e., no potential for commercial profit, and consequently is irrelevant. It is this assumption, moreover, that allows some Western economists and sociologists to speak of “information-poor” and “information-rich” societies, substituting information that is commercially relevant or irrelevant for all other kinds of information or knowledge. In turn, such commercially relevant knowledge or information becomes obsolete almost as fast as it comes into being, sharing the throwaway quality of all the other products of a consumerist society. This throwaway quality allows some neoliberal scholars and journalists to argue that a college education or a college diploma will become irrelevant in the societies of the future, where today’s “knowledge” or information becomes yesterday’s news and where ethics turns into mere pragmatics. From the perspective of global intelligence, therefore, speaking of a “knowledge” society obscures, rather than clarifies, the most important issues that humanity is confronted with and should be working on in the foreseeable future. Far from assisting us Westerners in resolving these urgent issues, the concept of a “knowledge” society appears, within a global framework, as smug, (self-) deceptive, and overreaching. Instead of a “knowledge” society, global practitioners would be much more advised to speak of a “learning” or an “intensive learning” society. This would stress the fact that in the increasingly complex global environment in which we are now living, the notion of “developed” and “developing” countries has become obsolete. It belongs to a national, industrial subsystem of values that should be replaced with a value system that is more in line with an emergent ethics of global intelligence. From the standpoint of the latter, there is no country that is more “developed” than the rest, and all countries, geographical regions, and world cultures can bring their specific, invaluable contributions to human development. If we truly wish to change our global paradigms, then we need to change the focus of our worldwide efforts from social and economic development to human development. It is this kind of development that in the end will help us solve our practical problems, including world hunger, poverty, and violence, and will turn the earth into a welcoming and nurturing home for all of its inhabitants, human and nonhuman. In turn, we should reflect on our notions of education and training before we attempt to apply them indiscriminately in a larger, global reference frame. Education is the process by which certain systems and subsystems of values and beliefs are passed down from generation to generation, whereas training is the process of transmitting various professional skills or know-how. Most of our large research universities in North America have effectively given up their traditional educational goals and have become primarily places of training. Even worse, they have largely adopted the utilitarian equation of training with education. Of course, the distinction between the two terms is not essential but functional, because training and education are continuously involved in amplifying feedback loops, with one reinforcing and nurturing the other. The consequence for the research university is that utilitarian values are reinforced at both the level of training and that of education. Furthermore, there are complex amplifying feedback loops between education, training, and knowledge. A utilitarian education will largely base training on utilitarian values, including utilitarian knowledge or “know-how,” with the main educational goal of attaining “professional competence” and “expertise.” In turn, utilitarian knowledge, reinforced by utilitarian education and training, will masquerade as a universal, eternally valid category. It thus obscures the cultural, ethical, and relative dimensions of any kind of knowledge, validating, in turn, utilitarian education and training. Finally, it equally recasts the traditional distinction between knowledge and wisdom in a utilitarian form. For example, what appears to be vital knowledge or information in some cultures, such as sailing at night by the position of the stars without the help of a sextant, or distinguishing among various animal and bird calls, taboo and non-taboo foods, acceptable and unacceptable social relations and behaviors, or composing and reciting oral narratives as a means of codifying and transmitting the community’s system of values and beliefs may, from a purely utilitarian standpoint, appear to members of other, “developed” societies as useless information, poverty of knowledge, illiteracy, or even misinformation. Consequently “developed” societies either discount or actively denigrate traditional knowledge, which in traditional cultures is often entrusted to old sages of both sexes. In these cultures, the difference between knowledge and wisdom is one of degree, rather than one of kind: knowledge is only the first step toward wisdom. In modern societies, by contrast, there is either a sharp separation between knowledge and wisdom, or an equation of wisdom with utilitarian knowledge. This has led in modern societies (but also in traditional ones) to a gradual loss of traditional wisdom/knowledge, including valuable socioeconomic and ecological practices that are increasingly replaced by reductionist scientific dogma and Western-style technological know-how, in the name of modernity and progress. The first task of an intensive learning society, then, is to become aware of its complex links to traditional culture and fully fructify such links. At the same time, it should move toward a larger, intercultural reference frame, away from myopic, reductionist, and utilitarian views. Adopting such a larger frame is more important than ever in the current global circumstance, unless we in the West wish to continue clinging to the cultural imperialistic practices of the so-called “free-market” ideology, with the same unhealthy prospects for genuine human development. It would involve reforming our current educational institutions, as well as developing alternative ones, appropriate for local-global, intercultural frames. Furthermore, the models of knowledge to be employed within a global reference frame will be quite different from the disciplinary or interdisciplinary ones that currently prevail in our universities: according to disciplinary thinking, one must first constitute the discipline, i.e. an organized body of knowledge, before one can teach it, for instance, through a doctoral program. Such doctoral programs serve the purpose of both codifying the study and practice of a field of knowledge through disciplinary standards and requirements and of transmitting this code to a body of students who will in turn contribute to consolidating and expanding the disciplinary knowledge and practice that have been passed down to them. In other words, in disciplinary and interdisciplinary models, knowledge is first acquired (learned) and then transmitted (taught). In a transdisciplinary model of knowledge as emergence that we would need in a global reference frame, learning and teaching are codependent and simultaneous processes, so that new, transdisciplinary cognitive fields co-arise with the academic programs that codify, or rather continuously recodify, their practice. Consequently, in a transdisciplinary university, teaching becomes learning and learning becomes teaching, as new knowledge continuously emerges and is continuously codified and recodified. The transdisciplinary model of knowledge as emergence obviously requires institutional frameworks that are different from the ones that are currently in place in our universities. In two books, Global Intelligence and Human Development (MIT Press: Cambridge, Mass, 2005) and Remapping Knowledge (Berghahn : New York and Oxford, 2006), I have proposed a number of such institutional frameworks, including new fields of study and practice such as “intercultural knowledge management” and “intercultural global learning and leadership.” Within these new fields I propose a number of cross-disciplinary and intercultural programs, whose objective is to prepare new leaders and civic entrepreneurs for the public and private sectors of tomorrow’s global communities. Such leaders and practitioners will learn how to produce, as well as how to recognize and manage new forms of knowledge and competencies in a global intercultural environment. They will become aware that intercultural project management and problem-solving involve an integrative, transdisciplinary approach that takes into account the political, social, economic, and cultural conditions, as well as the systems of values and beliefs, of local communities from around the world. They will possess a thorough understanding of and a strong sense of responsibility for the “local”; will care for the natural and human environment, and respect and encourage cultural and biological diversity; will be deeply committed to seeking peacefully negotiated solutions to conflicts and have the ability to bring about such negotiated solutions; will know how to operate in a culturally diverse environment and across disciplines and professions; will develop more than one career track in a lifetime, pursuing lifelong learning; will comfortably serve in both the public and the private sectors and know how to generate new employment and ways of wealth-making, based on wise management of the planet’s human and natural resources; and will generally engage in lifelong creative and meaningful activity that is both service-oriented and personally fulfilling. I shall conclude my present reflections with a list of some of the most important intercultural skills and talents that the future global leaders and practitioners will, in my view, need to develop, through the programs I propose in my books, or similar intercultural and transdisciplinary learning programs:(1) Superior Intercultural Linguistic and Communication AbilitiesIn addition to English, which, for practical reasons, will most likely be the lingua franca of these transdisciplinary programs, global practitioners will need to undertake an in-depth comparative study of at least two of the principal languages of the world, in their cultural and intercultural context. These languages include, but are not necessarily limited to: Mandarin, Hindi, Spanish, Bengali, Arabic, Portuguese, Malay-Indonesian, Russian, Japanese, German, and French. If they are native speakers of any of these languages, they will choose two of the other principal languages, preferably those that are farthest removed from their mother tongue. For example, if they are native speakers of Hindi, they should not choose Bengali, but Mandarin and Russian; if they speak Portuguese, they should not choose Spanish or another Romance language, but Hindi and German, and so forth. This will ensure that global practitioners gain full access to linguistic and cultural worlds that are completely unfamiliar to them, so that their level of intercultural and linguistic understanding and, therefore, intercultural communicative skills, will eventually become even higher. One should stress the fact that the transdisciplinary programs for global practitioners that I have in mind here will not train linguists or polyglots, any more than they will train political scientists, economists, lawyers, humanists, or any other specialists or experts. Ideally, the young men and women who come into such programs will already have genuine fluency in some of these languages. In-depth knowledge of a number of languages, however, is essential for the global practitioner to feel at home in several cultures, move freely among them, and thereby gain a genuine global, cross-cultural perspective. Language courses must be taught in an intercultural comparative context so that the global practitioner will become aware of the deep interconnections between the native speakers’ linguistic and cultural worlds, including their fundamental systems of values and beliefs, religion, social, economic and political behavior, historical development, civil institutions, and so forth. Language courses should also be taught in the context of the global practitioners’ concrete research projects so that they will maximize their ability to carry out these projects. (2) Increased Intellectual Mobility and FlexibilityThe transdisciplinary and cross-cultural nature of the global learning and leadership programs of the future will require that participants move between institutions in several regions of the world, as well as across departmental divides at any single institution. This kind of mobility will provide global practitioners with a local-global perspective, that is, with the ability to view a certain discipline or academic culture from both the inside and the outside. They will become immersed in the local research culture of a certain discipline or institution, at the same time that they will be able to reflect on it, by comparing it with other such research cultures. The global practitioners will learn how to discern similarities and differences between them, which as a rule remain hidden to a partial, local view, as well as how to establish new links among them. A local-global perspective will give them the intercultural responsive understanding and flexibility needed to bring together specialists or experts from various fields and from several cultures in order to design and execute transdisciplinary and intercultural projects that none of these experts would be able to implement on their own. (3) Cross-cultural Insight and SensitivityOne of the most important objectives of the type of intercultural global learning and leadership programs that I have in mind is to create group solidarity among a culturally diverse body of students, teaching them how to cooperate in, and effectively interact with, shifting cultural and linguistic environments. By working together on intercultural and transdisciplinary projects, the participants will become aware of their different cultural assumptions in approaching a certain problem and will start negotiating among themselves to find the best solutions that go beyond their own local perspective or self-interest and advance the research project as a whole. Cross-cultural insight and sensitivity will also emerge from the daily interaction of participants who will live, work, and play together as a group for an extended period and will be asked to build and act on a common sense of purpose and a common set of values for the rest of their lives. In other words, the participants will be called on to seek global intelligence not only in relation to their academic studies, but also in their daily interactions both inside and outside their group. This kind of learning objective will thus distinguish intercultural learning programs from other foreign studies or study-abroad programs that currently flourish all over the world. Global intelligence would be hard to aim at, say, in the context of current US study abroad programs or foreign student programs on US campuses, where each individual student has his or her own life- and career-goal. “Cultural sensitivity” training programs available through the international offices of various universities often limit themselves to advising foreign students to use body deodorants in Anglo-Saxon cultures; or, in the case of US students, not to shake hands, hug, or keep direct eye contact, say, with a supervisor or an elderly person when in East Asia; or, more generally, “to do, when in Rome, as Romans do.” (4) Ability to Integrate Academic and Experiential KnowledgeGlobal intelligence presupposes that participants in intercultural learning and leadership programs, from the first year of their studies, begin to acquire and combine theoretical and practical knowledge in order to address real-time, local-global issues. This learning objective will again distinguish such programs from current standard academic programs. The latter programs mostly convey an abstract body of knowledge, which is often disconnected from its practical, live context and which the student is supposed to apply or make use of at a later date, after graduation. By contrast, the new programs will organize their curricula and research programs around the concrete problems that the future global practitioners will be asked to solve, rather than solely on past case studies. They will form cross-disciplinary teams and work on viable solutions to specific real-world problems, rather than through the codified practice of a particular academic discipline or culture. Participants will, moreover, build capacity to identify and address potential socioeconomic and other types of problems before they develop into crises that threaten the peaceful development of world communities or diminish the diversity of world resources. They will also be called on to design workable, realistic blueprints for the sustainable, sociocultural and human development of their countries or regions. These blueprints will be based on the best traditions of wisdom available in their cultures, as well as in those of others, and on the most cherished aspirations and ideals of their people. Last, but not least, the sustained, cooperative efforts of the new types of global practitioners from all over the world will decisively contribute to addressing and eventually eliminating the causes of international terrorism, one of the greatest threats to humanity in our time. To summarize, the profile of a successful global practitioner of tomorrow includes superior intellectual, linguistic, and communicative capabilities, proven creativity, proven ability to think and to relate to others in cross-disciplinary and intercultural contexts, and high personal integrity. Field of specialization will be less important than the global practitioner’s willingness and ability to work cooperatively with specialists in all fields to carry out intercultural and cross-disciplinary projects. The most important quality of this profile will be a candidate’s propensity toward global intelligence, that is, his or her ability and willingness to engage in intercultural responsive understanding and action on a global level, while never losing sight of the various local reference frames. To conclude, some practical-minded readers may wonder about the “bottom line” or the cost of the kind of global learning programs that I have envisaged here. The initial financial investment would undoubtedly be substantial: one would have to build and continuously update the complex infrastructure and the ICT needed for this and other global learning and leadership programs that would become part of a worldwide network. This ICT will involve new AI technology platforms, such as Ravenspace II, based on Quantum Relations Theory, and other platforms capable of supporting the intercultural learning and research programs outlined above. The costs, however, will not exceed those needed to train a regular undergraduate student and/ or a master’s student at an Ivy League school in the United States, while the benefits to the global society at large would obviously be much greater. More generally, only a very small fraction of what is currently spent in the United States and other countries on the so-called “war on terror” would suffice to create a large number of global learning and leadership programs and other innovative, globally oriented educational programs throughout the world. Such programs would, moreover, yield much better and much more secure returns for both the United States and the rest of the world. So, even in terms of utilitarian benefits or “returns,” such academic projects would be a good investment. Indeed, they would largely become self-supporting after the first three-year cycle, because of their real-time research programs that many multinational corporations and other transnational, private, and public organizations would regard as very “hot” intellectual property. In any case, the intrinsic value of such programs to the global community at large will greatly exceed any financial investment needed to establish and operate them. Whereas not ignoring cost/benefit considerations, one would, again, have to redefine the notions of “value” and “benefit,” not in the utilitarian, instrumental terms of material (self-) interest, but in terms of the emergent goals and objectives of global intelligence. In the end, it is a matter of choice on the part of a certain society, or community, or nation as to what its investment priorities should be. Will it continue to indulge in mindless waste of human, natural, and financial resources with disastrous, worldwide repercussions? Or will it finally start building a sustainable future for itself and for all other life on earth? Next Event the future of ConnectivityThe Club of Amsterdam visits the RSA in LondonThursday, June 25, 2009Receptionn: 18:30-19:00, Conference: 19:00-22:00Location: Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), 8 John Adam Street, London WC2N 6EZSupporters: LogMeIn, RSA Egbert-Jan Sol, CTO, TNO Science and Industry, co-founder/1st chairman, DSEBillions of people using 1000 Billion connected devices and bandwidth for freePeter Cochrane, Co-Founder, Cochrane AssociatesEvolving Connectivity Hardy F. Schloer, Owner, Schloer Consulting GroupHuman Connectivity at the Event Horizon of new AI Technologies Moderated by James Cridland, Head of Future Media & Technology, BBC Audio & Music Interactive Supporter LogMeInLogMeIn provides organizations and individuals with secure, easy-to-use and cost effective solutions for remotely supporting, connecting and accessing digital information, applications and Internet-enabled devices. Our vision is to improve mobility, business productivity and connectivity through our Connectivity as a ServiceSM solutions. Our passion – delighting customers and users of our technology.Our company was founded in 2003. LogMeIn’s world headquarters is located near Boston in Woburn, Massachusetts, with European headquarters in Amsterdam, the Netherlands, and a development center in Budapest, Hungary.www.LogMeIn.com Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com April 5: Visions for a Sustainable FutureFebruary 10: How China, A Rising World Power Deals with the Current Crisis and Challenges Facing the WorldJanuary 5: It HappenedJanuary 5: The Real Truth About Beauty: A Global Report News about the Future Five-Dimensional Data Storage Futuristic discs with a storage capacity 2,000 times that of current DVDs could be just around the corner, thanks to new research from Swinburne University of Technology. “We were able to show how nanostructured material can be incorporated onto a disc in order to increase data capacity, without increasing the physical size of the disc,” Professor Min Gu said. Discs currently have three spatial dimensions, but using nanoparticles the Swinburne researchers were able to introduce a spectral – or colour – dimension as well as a polarisation dimension. Citysense Citysense is an innovative mobile application for real-time nightlife discovery and social navigation, answering the question, “Where is everybody going right now?” Citysense shows the overall activity level of the city, top activity hotspots, and places with unexpectedly high activity, all in real-time. Then it links to Yelp and Google to show what venues are operating at those locations. Citysense is a free demonstration of the Macrosense platform that everyone can enjoy. The application learns about where each user likes to spend time – and it processes the movements of other users with similar patterns. In its next release, Citysense will not only answer “where is everyone right now” but “where is everyone like me right now.” Four friends at dinner discussing where to go next will see four different live maps of hotspots and unexpected activity. Even if they’re having dinner in a city they’ve never visited before. Guerilla Marketing Sources: WebUrbanist etcGuerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks. Guerilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, pr stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. Connectivity Scorecard The Connectivity Scorecard is a unique global research program that links increased national connectivity with socio-economic transformation. The program maps the current connectivity levels of 50 countries and proposes practical ways forward for governments, businesses and regulators. The Connectivity Scorecard is an attempt to capture how “usefully connected” countries around the world really are. Like any Scorecard, ours is essentially a collection of different metrics, but our metrics encompass usage and skills as well as infrastructure. Further, we recognize that the primary driver of productivity and economic growth is the ability of businesses to use ICT effectively. Thus we give business – and those measures related to business infrastructure and usage – the weight that economic statistics suggest it should be given. And, where possible, we do this based on individual country data for each country. Likewise, we link the weight given to infrastructure metrics relative to usage and skills to economic statistics for individual countries. In this way, we make a link between Connectivity and economic performance that, we believe, is innovative and relevant. We have realized that there was a gap in previous studies since they primarily concentrate on “count” information (eg. number of lines, pc’s, phones etc). As part of our vision of 5 billion people connected by 2015 we recognize that the way people use ICT is key to understanding connectivity and that we need to communicate to the industry and policy makers that it will take more than one entity to make things happen. We hope that through this study others will join in the debate and share their opinions, supporting information and insights. Recommended Book Corporate Power in Global Agrifood Governanceby Jennifer Clapp (Editor), Doris Fuchs (Editor) In today’s globally integrated food system, events in one part of the world can have multiple and wide-ranging effects, as has been shown by the recent and rapid global rise in food prices. Transnational corporations (TNCs) have been central to the development of this global food system, dominating production, international trade, processing, distribution, and retail sectors. Moreover, these global corporations play a key role in the establishment of rules and regulations by which they themselves are governed. This book examines how TNCs exercise power over global food and agriculture governance and what the consequences are for the sustainability of the global food system.The book defines three aspects of this corporate power: instrumental power, or direct influence; structural power, or the broader influence corporations have over setting agendas and rules; and discursive, or communicative and persuasive, power. The book begins by examining the nature of corporate power in cases ranging from “green” food certification in Southeast Asia and corporate influence on U.S. food aid policy to governance in the seed industry and international food safety standards. Chapters examine such issues as promotion of corporate-defined “environmental sustainability” and “food security,” biotechnology firms and intellectual property rights, and consumer resistance to genetically modified organisms (GMOs) and other cases of contestation in agrobiology. In a final chapter, the editors raise the crucial question of how to achieve participation, transparency, and accountability in food governance. Futurist Portrait: Jamais Cascio Jamais Cascio writes about the intersection of emerging technologies, environmental dilemmas, and cultural transformation, specializing in the design and creation of plausible scenarios of the future. His work focuses on the importance of long-term, systemic thinking, emphasizing the power of openness, transparency and flexibility as catalysts for building a more resilient society. Cascio has worked in the field of scenario development for over a decade, and is currently a Research Affiliate at the Institute for the Future. After several years as technology specialist at scenario planning pioneer Global Business Network, he went on to craft a wide array of scenarios on topics including energy (for an industry think tank), nuclear proliferation (for a political research non-profit), and sustainable development (for a multi-client project). Cascio serves as the Director of Impacts Analysis for the Center for Responsible Nanotechnology, and is a Fellow at the Institute for Ethics and Emerging Technologies. In 2003, he co-founded WorldChanging.com, the award-winning website dedicated to finding and calling attention to models, tools and ideas for building a “bright green” future. In his time at WorldChanging, Cascio wrote the plurality of the site’s content, covering topics including urban design, climate science, renewable energy, open source models, emerging technologies, social networks, “leapfrog” global development, and much more. In March, 2006, he started Open the Future as his online home. Cascio has also applied his scenario development skills in the entertainment industry, advising multiple television and film projects, and designing several well-received science fiction game settings, including Transhuman Space: Broken Dreams (speculating on the future of the developing world) and Transhuman Space: Toxic Memes (examining future popular culture and political movements). Tools for building a better world Agenda Our Season Program 2008 / 2009:The Club of Amsterdam visits the RSA in London.June 25. 2009the future of ConnectivityLocation: Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), 8 John Adam Street, London WC2N 6EZ
Club of Amsterdam pdf version Supporters Info.nl Innergy Creations Presentations and Annegien Blokpoel’s book as well as the book that was mentioned during the discussion: By Annegien Blokpoel, founder and managing director, PerspeXo click here Justien Marseille, Futurist, Trend Analyst, The Future Institute click here Ilja Linnemeijer, Senior Manager, PricewaterhouseCoopers click here and Annegien Blokpoel’s book “Maak je bedrijf meer waard” (Increase the value of your company). Annegien Blokpoel, founder and managing director, PerspeXo Sharing or commoditisation, trends in finance Tradional banking was for the privileged only, and in most countries it still is a premium good to be a bank’s client. The last few years have witnessed a commoditization of financial services. With the smart people and smart money of haute finance turning out not to be so smart – and loosing around 300 billion USD in just a few months time – this process might be accelerating and leading to the downgrading of financial services to a commodity good from their former position of a high quality premium good. With the transfer of the premium know how of the industry a host of smaller companies might be able to take advantage of this trend. Annegien Blokpoel will address in her presentation the changes in the financial industry and provide a window to potential scenarios for the global financial services industry Justien Marseille, Futurist, Trend Analyst, The Future Institute Will attention be the next currency? The monetary system is losing its reliability. Currencies, money, shells or gold where invented to make transactions transparent and secure. It was needed to bridge time and distance, so that we could specialize and overcome scarcity. Because of the free exchange of knowledge on production, distribution and conservation, as well as the enormous overproduction of formally scarce goods the economic landscape will change dramatically. The future of money will not be the future of the dollar, the yen or gold, but the soundness and loyalty of the individual’s attention and loyalty given to organizations, systems, problems that have to be solved or their fellow individuals. Ilja Linnemeijer, Senior Manager, PricewaterhouseCoopers Virtual economies present real challenges 1. Give a snapshot/examples of Virtual Economies 2. Give a better understanding of how such Virtual Economies work 3. Line out certain specific challenges Virtual Economies bring 19:00 – 20:00 Introduction by our Moderator Bob Stumpel, Result Strategy, Cellspace, Xing, Ideabroker, LBI, GetMobile, TCS, Mendix, FON Part I: Annegien Blokpoel, founder and managing director, PerspeXo Sharing or commoditisation, trends in finance Justien Marseille, Futurist, Trend Analyst, The Future Institute Will attention be the next currency? Ilja Linnemeijer, Senior Manager, PricewaterhouseCoopers Virtual economies present real challenges 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Annegien Blokpoel Founder and managing director, PerspeXo Annegien Blokpoel (1966) is founder and managing director of PerspeXo. She has worked in the fields of strategy, investor relations, strategic communications and structured finance at MeesPierson (now Fortis), Fortis Holding, Corporate Express and as a consultant with PricewaterhouseCoopers. She gained through these different positions experience in strategic decision making processes, capital market transactions and implementation of investor relations and communication strategies at (international) stock listed companies and SME’s. She holds degrees in Economics, Business Economics and Archaeology and studied at the University of Amsterdam and the University of Jerusalem. Since 2007 she uses amongst other intervention techniques the method of result oriented coaching. Annegien lectures on risk management, economic capital, asset management and positioning & branding at enterprises, business schools and financial institutions. She acts on a regular basis as moderator and speaker at international conferences. Formerly she was board member NEVIR, board member and corporate secretary NCVB, audit committee member ABN AMRO Pension Fund and Treasurer of the IIRF. Annegien is currently Counsel to the NEVIR (Dutch Investor Relations Society) and since 2003 executive board member of the IIRF (International Investor Relations Federation). www.perspexo.com Justien Marseille Futurist, Trend Analyst, The Future Institute Justien Marseille (1966) has been a professional trendwatcher since 1993 and has specialized is social economic changes in society. Her goal is to create useful visions, images and concepts that give us insight in what the future might look like. “She inspires many people with her presentations, interviews and reports. She’s not the kind of trend analyst who will oversimplify a concept for the sake of ‘selling it’, never underestimating her audience and always enabling those who are eager to know how she has built her vision by generously sharing all she knows and sees.” – Annedien Hoen, innovative business coach, march 2008. www.thefutureinstitute.nl [Photo Copyright Speakers Academy / Rob Keeris] Ilja Linnemeijer Senior Manager, PricewaterhouseCoopers Ilja Linnemeijer is senior manager in the audit practice at PricewaterhouseCoopers. His clients are mainly multinational companies with a specific focus on Software and Technology clients. Ilja is also specialized in the Gaming sector and has published several articles in the field of Virtual Worlds, Virtual Economies and Entertainment- and Serious Gaming. Ilja holds a Master degree in business economics and is a Chartered Accountant (RA). www.pwcglobal.com/nl Bob Stumpel Result Strategy, Cellspace, Xing, Ideabroker, LBI, GetMobile, TCS, Mendix, FON (in business since 1978) Bob started his career as a copywriter and concept maker, later developing into a business strategist and consultant. He built two advertising agency groups in The Netherlands, developing both to a level of ‘biggest independent agency in the Benelux’, and then merging them into international agency networks. He is a long time pioneer in helping marketers to use or integrate new technologies, new media and new channels to enhance or revive more traditional marketing and communication routines. Bob is a co-founder and board member of Result, an international growth consultancy, and a co-founder and managing partner at Cellspace, a radical marketing communications agency. Bob works or worked for clients like Nivea, Kimberly Clark, Courvoisier, Balantine’s, Mazda, Toyota, Lexus, Lotus, Robeco, Rodamco, Cisco, LogicaCMG, Microsoft, KPN, Sonera, Mindport, Irdeto, Compuserve, Sony, Philips, Cannon Films, Cannon Movie Theaters, UIP, Universal, Sony Music & Entertainment, VNU, Sanoma, RTL, several governmental bodies, and many NGO’s. He’s a co-founder and board member of DDMA, the Dutch DMA. He recently launched Cellspace, his third marcom agency adventure. www.result.com
Club of Amsterdam pdf version Where: Netherlands Architecture Institute, Museumpark 25, 3015 CB ROTTERDAM Supporters Innergy Creations The Netherlands Architecture Institute (NAI) Etikstudio Ecological Architecture is a subject much in debate now with the growing consciousness of global warming, especially since it appears buildings are the first greenhouse gas emitters, before industry, transport and any other sector. The challenge of ecological architecture is a time battle because of the escalating damage due to colossal real estate and urban development, particularly in developing countries and new hot spots such as Dubai and Shanghai. Even though these can also be seen as opportunities, it is most likely that much of what will be built in the near future will dramatically increase our ecological footprint, and unless viable and exiting solutions make some headway, we will continue to exert pressure on our environment with consequences we cannot predict fully but that are obviously not desirable. The purpose of this event is to demonstrate that there are true “visions” out there being tested and experimented that actually develop and enhance our lifestyles instead of simply constraining them. Much of the efforts are concentrated on breaking the pace of building and diminishing consumption, which although necessary as a temporary palliative, in some respect degrade our very appreciated sense of freedom that we have dearly acquired, and worst of all do not compel us to better alternatives. The stimulus needed should ideally be that there is not only a collective understanding of the imperative, but an ambition that is driven by envy, opening the gate towards a “conscious holistic hedonism” as corner phrased by Niels Peter Flint who founded O2 20 years ago. In other terms, ecological architecture is part of defining lifestyle 2.0 as much as it is wants to safeguard our planet. Implying we can construct in symbiosis with nature requires that full size living labs experiment a new understanding of dwelling, one that reflects autonomous neighbourhoods, sustainable in terms of functioning and upgradeability. Let us gather and challenge our notions and ordinary conceptions of what architecture is to lift the issue of the environment to increase our quality of life rather than impoverishing it. We know this will not stand the test of time and unless people think it is enjoyable as much as it makes sense, tax cuts and education will not be enough. We propose to focus on ecological architecture from the standpoint of the self-sustainable neighbourhood, partly because it sets the problem in urban context, but also allows for new urban design to emerge, even in the countryside, and suburbia will be the main problem in the near future. Also, it is a dimension, which is grounded in reality while allowing space for some dreams and a bit of utopia, and not the least includes industrial partners because of the economies of scale that cannot be achieved by single buildings. Examples are more and more numerous and beyond looking at ideas, we can debate around the existing good practice performed in places such as Bedzed (UK), or planned in Dongtan (China). Concept by our moderator Thomas Ugo Ermacora, Founder and creative director, Etikstudio Malcolm Smith, Director of Integrated Urbanism, ARUP Human civilization in undergoing a change unparallelled in history. The way in which we live is being fundamentally questioned as we appreciate the impacts that result and the possible consequences. We are beginning to recognize that we need to re-establish a balanced relationship with the environment. Arup sees this as the beginning of ‘living in the ecological age’, and through our integrated urbanism projects, particularly the Dongtan eco-city project in Shanghai, we are exploring how we can re-establish living in balance with the environment. Bill Holdsworth, environmental, architectural and energy engineer Design with a global impact Ecological design acknowledges that all design has a global impact because of ecosystem connectivity. In comparison to maintaining a functional integrity of the ecosystem as developed through sustainable actions, ecological design can be seen as environmentally beneficial and productive, a positive contribution to the natural environment. Further ecological design should be a positive act of repair, restoration and renewal of the natural system of the living environment. The challenge confronting the ecological designer today is to bring a synergy of designing with nature in an environmentally responsible way as well as a positively-contributive way. Thomas Rau, Director, Rau Architects Oneplanetarchitecture RAU meets the world in a spirit of care and respect. In aiming for the unique gestalt to suit the location, the people and the times, we engage with nature in a well-considered and conscientious way, striving in each of our designs to create an example of socially and environmentally responsible architecture. 19:00 – 20:00 Introduction by our Moderator Thomas Ugo Ermacora, Founder and creative director, Etikstudio Part I: Malcolm Smith, Director of Integrated Urbanism, ARUP Bill Holdsworth, environmental, architectural and energy engineer Design with a global impact Thomas Rau, Director, Rau Architects Oneplanetarchitecture 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Malcolm Smith Director of Integrated Urbanism, ARUP Malcolm joined Arup in 1996 after completing his Masters degree in Architecture at Yale University. Prior to undertaking his masters, Malcolm worked in Australia on a wide range of projects including tertiary education, buildings, entertainment and arts facilities. Malcolm leads a wide range of urban design projects both in the United Kingdom and internationally including: – Dongtan Eco-city. 8400ha sustainable master plan, Shanghai – Stratford City, the mixed use metropolitan centre in East London that includes the London 2012 Olympic Village – Northstowe New Town. A new town for 25,000 people in South Cambridgeshire Malcolm is a visiting tutor at the Bartlett School of Architecture, London and was a visiting professor at Yale University. He is a fellow of the Royal Society of Arts, and an associate of the Royal Australian Institute of Architecture. www.arup.com Bill Holdsworth environmental, architectural and energy engineer Bill Holdsworth is a professional environmental, architectural and energy engineer whose education began on with the tools on the shop floor and established a successful international practice based in St. Albans, England. An innovator of technological design for energy conscious and climatic adaptive architecture, he established a design matrix in 1970 that appraised and codified external and internal environmental impacts upon buildings. His ideas have often been classed as ‘before their time’, have enabled him to look beyond the concepts of design where the technical considerations of engineering are carefully blended with an awareness of human requirements and aesthetic understanding of what is considered a pleasant and healthy environment. He has been a lecturer, journalist and advised governments and international companies on strategy planning. His books include Healthy Buildings: a design primer for a living environment (Longman 1992) and major contributor to Encyclopaedia of Architectural Technology (Whiley 2002) During his active life he has also been engaged with theatre, the arts, dance, poetry and politics. Thomas Rau Director, Rau Architects Thomas Rau (Gummersbach 1960) trained in fine art and dance at the Kunstacademie then studied architecture at the RWTH in Aachen. He has worked as an architect in Amsterdam since 1990, and founded RAU here in 1992. For RAU service is central to architecture. Every building must emerge from interplay between the genius loci, the people who are going to use, manage and maintain it, and the possibilities the moment offers. And it should enrich its surroundings – nature and culture -, create a pleasant and stimulating working environment and contribute to the way we as human beings treat the earth we live on – oneplanetarchitecture. The structure of RAU its portfolio shows social commitment, and so does the innovative nature of the architectural approach. RAU looks for low-tech solutions to high-tech questions. ‘State of the art’ is the departure point here. So the headquarters of the World Wide Fund in Zeist (2006) produces more energy than it uses. It is heated by the people who work there, offers shelter to animals and is CO2 neutral. The next step is a completely autonomous building with a maximum ecological footprint of one: this is to be realized shortly in an office and housing project in Lyon. www.rau.nl (photographer Marjolein van Gelder) Thomas Ugo Ermacora Founder and creative director, Etikstudio Founder and creative director for Etikstudio, Ermacora works with a variety of companies to develop sustainable concepts, products and services. Along with a series of entrepreneurial activities in Media and lifestyle as well as technological start-ups, Thomas curates events with the intent of bringing a “debate with outcomes”. Amongst those he exhibited “dreams on wheels” on cycling cities in the national design centre of Denmark in 2004. Prior to this he worked as a telecom strategy consultant on the digital divide for Tactis. He holds a degree in Urban Design from the Sorbonne and a bachelor of International Affairs from Northwestern University. www.etikstudio.com
Club of Amsterdam pdf version Supporters Syntens Innergy Creations Presentations By Paul Holister click here Joop Schoonman click here Arjen Vollebregt click here While nanotechnology’s impact will be major, if not revolutionary, in many domains, from aerospace to medicine to computing, its impact in the domain of energy (production, storage, transmission and consumption) is set to be equally profound but peculiarly complex. Touch points in the buzz areas of fuel cells, batteries and solar energy are important and numerous. Less numerous but potentially equally important are influences on sequestration, electrical transmission, insulation, coal liquefaction, geothermal energy and more. Depending on how the economics pans out, nanotech could drive decentralisation of power generation (e.g. local solar plus batteries or fuel cells) or greater centralisation (superconducting fibres). It could support our battle against global warming (solar, geothermal) or hinder it (coal liquefaction to power our cars). Of course, apart from being an unusually complex dynamic, it is also a hugely important one – the very fabric of the developed world is woven with cheap, reliable energy. Any substantial loss of this would lead to disruptions in supplies of food and raw materials, our ability to travel and communicate and to heat and light our homes, and quite possibly to global energy wars. Nanotechnology will help to radically change the existing dynamic, but how? Paul Holister, Nanotechnology & Energy Nanotechnology and the New Energy Landscape For generations, little has changed in the way the world uses energy. The very fabric of the developed world is now critically dependent on a few monolithic fossil-fuel-based systems. This status quo is under threat from political instability, environmental worries, and, arguably, because the oil is simply running out. At the same time, a wealth of energy-related developments is emerging from the fertile fields of nanotechnology. This collision of cross-pollinating technologies and geopolitical pressures looks set to lead us into a strikingly different energy landscape. Joop Schoonman, Professor of Inorganic Chemistry, Dept. DelftChemTech – Energy, Delft University of Technology Nanostructured Materials for Decentralised Power Generation Advanced solar cells and novel rechargeable lithium-ion batteries are required for the development of decentralised power production. With regard to a Hydrogen Economy, the combination of solar cells and commercial electrolysers for the splitting of water in oxygen and hydrogen is being studied worldwide to store solar electrical energy in the form of the energy carrier hydrogen. This energy carrier can be converted into electrical energy in a fuel cell with water molecules as the reaction product. Innovative devices for decentralised power generation, based on nanostructured structured materials, will be presented in this lecture. Arjen Vollebregt, Department Manager, Gas Turbines & Structural Integrity, Aerospace Vehicles Division, National Aerospace Laboratory NLR Nanotechnology in aerospace applications – current research at NLR The National Aerospace Laboratory NLR is actively exploring the possible applications of nanotechnology for aerospace. Currently two application domains are being researched: thermal barrier coatings in gas turbine engines and bulk metals. This presentation gives an overview of the pros and cons of the current state of the art in nanotechnology and a way forward for the mentioned domains. 19:00 – 20:00 Introduction by our Moderator Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher Part I: Paul Holister, Nanotechnology & Energy Nanotechnology and the New Energy Landscape Joop Schoonman, Professor of Inorganic Chemistry, Dept. DelftChemTech – Energy, Delft University of Technology Nanostructured Materials for Decentralised Power Generation Erik Middelman, Director, Co-Founder, NedStack fuel cell technology BV Arjen Vollebregt, Department Manager, Gas Turbines & Structural Integrity, Aerospace Vehicles Division, National Aerospace Laboratory NLR Nanotechnology in aerospace applications – current research at NLR 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Paul Holister Nanotechnology & Energy Paul Holister is a consultant specialising in, among other things, the commercial and societal impacts of new technologies. He is currently writing “Nanotechnology and the Future of Energy”, to be published by John Wiley and Sons. Paul’s consulting background includes many years in the oil and gas sector as a business analyst and system designer, working for multinationals such as Shell and Oracle. He was an early entrant into nanotechnology-related consulting, launching a popular nanobusiness newsletter in 2000 and writing the well-received Nanotechnology Opportunity Report in 2002. In addition to nanotechnology-related consulting for a broad spectrum of businesses, he has been an expert advisor on nanotechnology to the EU and the UK’s Royal Society. Prof. Dr.Dr. h.c. J. Schoonman Professor of Inorganic Chemistry, Dept. DelftChemTech – Energy, Delft University of Technology Joop Schoonman (1943) is since 1984 Professor of Inorganic Chemistry. He received his master’s degree in Solid State Chemistry at the Utrecht University in 1967. He completed in 1971 his Ph.D. Thesis cum laude on the topic “Electrical Conduction and Polarization of Lead Bromide” under supervision of Professor Van Santen. He was in 1974 postdoc at Stanford University. His main research interests are gas phase deposition of nanostructured materials for innovative solar cells, rechargeable Li-ion batteries, solid oxide fuel cells, and chemical gas sensors. Moreover, the production and storage of hydrogen using nano-structured materials has his interest. His research at Utrecht and Delft has led to 440 publications and he is co-editor of 8 books and editor of several international Journals. He was in the period 2002-2006 scientific director of the Delft Institute for Sustainable Energy. He performed a couple of administrative positions and has been Dean of the Faculty. After his dean period he has been visiting professor at MIT. He is an honorary professor in chemistry (1996) and received an honorary doctor’s degree (2000) at the Transilvana University of Brasov, Romania, is honorary professor in Physics at the Warsaw University of Technology (2006) and received an honorary doctor’s degree (2006) at the Ovidius University of Constanta, Romania. He was appointed in the period 2000-2006 also at Leiden University and is since 2004 visiting professor at Stanford University. He received several awards, among which the most prestigious one, received in 2001, The Royal Shell Award for Sustainable Development and Energy. Last year he was elected the first Dutch Master in Materials,i.e., the greatest materials scientist in The Netherlands since 80 years. www.dct.tudelft.nl/ac/js.html Erik Middelman Director, Co-Founder, NedStack fuel cell technology BV Erik Middelman is director and co-founder of NedStack fuel cell technology BV, Arnhem, The Netherlands. NedStack fuel cell technology BV is a producer of PEM fuel cell stacks, Direct Methanol fuel cell systems and hydrogen production equipment. Sister company NedStack fuel cell components is producer of components like bipolar plates and MEA’s for PEM fuel cell stacks. He is also Board member of Fuel Cells Europe, co-founder of the Dutch Hydrogen Assosiation (NWV) and member of the advisory board of ECN (Biomass and fuel cells). His previous experience has been in research & development and production of advanced composite materials, high temperature polymers, membranes, non-wovens, electronic products, lithium ion batteries and thin film solar cells. www.nedstack.com Arjen Vollebregt Department Manager, Gas Turbines & Structural Integrity, Aerospace Vehicles Division, National Aerospace Laboratory NLR Arjen Vollebregt is the department manager Gas Turbines & Structural Integrity at the National Aerospace Laboratory NLR. NLR performs research to develop new technologies for aviation and space travel, not only from a scientific perspective, but also for the application of this research in industrial and governmental sectors. NLR has two locations, one in Amsterdam and another about 100 kilometers to the northeast in Marknesse. Arjen’s previous experience is in research & development of prognostics and health management systems that support the sustainment of military aircraft. www.nlr.nl Humberto Schwab Director, Club of Amsterdam Innovation Philosopher, EuroLAB Humberto Schwab studied at the University of Amsterdam physics and philosophy. He was active in the field of education during twenty years. He was an innovator in secundairy and higher education. He works now as an innovation philosopher in Spain and in Holland. He uses the socratic dialogue method to analyse practices in business, NGO, education and government. He organizes innovation labs for all sort of business (energy, media, food,) to analyse their best futures, starting from deep philosophical analysis ending with atractive scenarios. Also as an intermedium he directs philosophy labs between distinct branches. In Spain he organizes training in socratic dialogue and in innovative strategies. In PICNIC he moderated worldwide medialabs. He worked with Rietveld academy students and trains teachers in socratic coaching, both in EuroLABs. He developed the futurelab method for immigrant kids in Amsterdam West. Also he held EuroLABs for pupils from all over Europe. The central target is to get groups into intelligent practice of collaborative thinking. He is now developing new concepts of contexts of learning. www.humbertoschwab.net
Content Public Brainstorm Economic-Demographic Crisis EnergyEnvironment Food and WaterHuman Overpopulation Next Event Club of Amsterdam blogNews about the FutureX Prize Recommended Book: Physics of the Future by Michio Kaku Final Report of the Future of Europe Group Futurist Portrait: Peter Diamandis Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Club of Amsterdam 2002-201210 Years of more than 100 events – 150 Club of Amsterdam Journals, many reports, articles, videos and more than 4,300 Members globally! Join us at our Special Birthday event 10 Years Club of Amsterdam – Thursday, December 6, 18:30 – …! Felix F Bopp, Founder & Chairman Public Brainstorm December 6, 2012 will be the 10 Years Anniversary event of the Club of Amsterdam. It will be hosted by India House Amsterdam. We are going to promote and discuss ideas, statements, observations and solutions for five areas that are considered key challenges by Schloer Consulting Group. The main characteristics are exponential changes – the primary cause for critical societal and economic crisis. You are invited to contribute to our public brainstorming session !Please email to editor@clubofamsterdam.com Photos courtesy of UNEP Foresight Process on Emerging Environmental Issues “21 Issues for the 21st Century Economic-Demographic Crisis Source: European Commission, “Demography Report, 2010 – Older, more numerous and diverse Europeans”“Gradual but nonetheless major changes are affecting the population of Europe. Two main positive trends are emerging: a slight increase in fertility and greater life expectancy. Lowest-low fertility – below 1.3 children per woman – has ended in all Member State and the most recent figure for EU-27 was 1.6 and could rise to over 1.7 if adjustments for the postponement of births (the so-called ‘tempo effect’) are taken into account. This small adjustment does not make up for the shortfall in relation to the replacement ratio of 2.1, but it could contribute to a slower rate of population decline in the medium/longer term, in conjunction with a possible increase in fertility as EU Member States become wealthier. The EUROPOP2008 projections prepared by Eurostat and presented in the previous Demography Report indicate that by 2014 the working age population (20-64) will start to shrink, as the large baby-boom cohorts born immediately after World War II are now entering their sixties and retiring. The number of people aged 60 and above in the EU is now rising by more than two million every year, roughly twice the rate observed until about three years ago. The working population is also ageing, as the proportion of older workers in employment increases compared to the cohorts made up of younger workers. Every year about 5 million children are born in the EU-27and over 2 million people immigrate from third countries. Births outnumber deaths by several hundred thousand persons each year, whereas net migration is well over a million. As a result, migration accounts for the largest proportion of the EU’s population growth. In 2008 life expectancy for the EU-27 was 76.4 for men and 82.4 for women. It is too early to draw any firm conclusions about the effect of the crisis on fertility and life expectancy. Recent experience with past recessions indicates that both fertility and mortality may initially decrease slightly, only to return to their pre-recession levels shortly after the crisis has ended.” Credit: UN Photo/R Kollar Energy SolarCitywww.solarcity.comSolarCity is a national leader in clean energy services in the United States. They make clean energy available to homeowners, businesses, schools, non-profits and government organizations. SolarCity is a company that offers integrated sales, financing, design, installation, monitoring and efficiency services. Copenhagen Cleantech Cluster (CCC)www.cphcleantech.comCopenhagen Cleantech Cluster is an initiative launched by Danish cleantech companies, research institutions and public organisations to sustain and develop world-class cleantech competencies.. Japan Renewable Energy Foundation (JREF)Masayoshi Son, founder and CEO of Softbank, one of Japan’s largest Internet conglomerates, established the Japan Renewable Energy Foundation with the goal of moving Japan away from its dependence on nuclear energy towards more eco friendly and safer renewable sources.His plan is for the country to embark on a massive build-up of renewable systems comprised, at least initially, of solar, geothermal and wind collection. Serious Energywww.seriousenergy.comSerious Energy upgraded the 6,514 dual pane windows in the Empire State Building by reusing all existing glass and creating super-insulating glass units in a dedicated processing space located onsite in the building. Smart Hydro Power (SHP)www.smart-hydro.deSmart Hydro Power is a German based engineering company focused on developing and implementing hydro electric power generation using kinetic power only – e.g. without the need for building dams. Enerkemwww.enerkem.comEnerkem develops renewable biofuels and chemicals from waste.Through the combination of a proprietary thermochemical technology platform and community-based advanced facilities, Enerkem addresses the challenges of oil dependence and waste disposal.The company’s process and business model are designed to profitably produce cellulosic ethanol from a large municipal solid waste supply. Solar Impulsewww.solarimpulse.comSolar Impulse has demonstrated that a solar-powered airplane can fly day and night using no fuel. The next challenge is to fly around the world. The gigantic, but ultra-lightweight dimensions of this revolutionary airplane – capable of flying day and night without fuel – are its trademark feature. Renewable Energy in Germany Environment Vitoria-Gasteizwww.vitoria-gasteiz.orgVitoria-Gasteiz, founded in 1181, is second in size (only to Bilbao) in the Basque Country, and has some 240,000 people currently inhabiting this gem in northern Spain. Vitoria-Gasteiz is the capital of the Álava province and of the Basque Country. The city holds the title of European Green Capital in 2012. Flexenclosurewww.flexenclosure.comFlexenclosure is an engineering company based in Sweden and specialises in intelligent telecom site solutions, helping operators all over the world expand and modernise their networks. Their products prove that switching to green energy is an efficient way to cut operating costs. Ecologic Brandswww.ecologicbrands.comThe Ecologic team is committed to giving consumers and brands better packaging choices and replacing shelf after shelf of rigid plastic, headed for landfill, with a new kind of bottle that uses our limited resources more efficiently. Solvattenwww.solvatten.seSolvatten is a household water treatment unit. The portable 11 liter container is a patented and scientifically proven Swedish invention. Put Solvatten in a sunny place, give it 2-6 hours and the water will be drinkable. An indicator shows when it is safe to drink. Solvatten can also be used as a solar water heater, providing hot water for cooking and hygiene. Blue Marine Foundationwww.bluemarinefoundation.comBLUE creates flexible, case-by-case solutions to the marine crisis through public-private partnerships.By raising funds to leverage conservation gains, BLUE aims to increase the area of ocean protected by marine reserves from just over 3% to 10% over the next ten years. BLUE is not just another NGO; it is an enabler of NGOs. We will articulate and deliver the resources required to save the oceans. Environment Support Groupwww.esgindia.orgEnvironment Support Group works with a variety of environmental and social justice initiatives across India and the world. We pro-actively address issues and concerns collaborating across sectors and disciplines keeping the interests of local project affected communities and voiceless ecosystems in primary focus. Credit: UN Photo/Eskinder Debebe Food and water UNDP: “Water is vital for natural systems and human development. Irrigated lands produce two to three times as much as rain fed agriculture. Agriculture accounts for 70–85 percent of water use – and an estimated 20 percent of global grain production uses water unsustainably. And demand for water for food production is projected to double by 2050.” Food“The current annual fish catch of 145 million tonnes far exceeds the maximum annual sustainable yield of 80–100 million tonnes.” The 2011 Global Hunger Index (GHI) shows that global hunger has declined since 1990, but not dramatically, and remains at a level characterized as “serious.” IFPRI: “The terminology used to refer to different concepts of hunger can be confusing. “Hunger” is usually understood to refer to the discomfort associated with lack of food. The FAO defines it specifically as consumption of fewer than about 1,800 kilocalories a day – the minimum that most people require to live a healthy and productive life. The term “undernutrition” signifies deficiencies in energy, protein, essential vitamins and minerals, or any or all ofthese. Undernutrition is the result of inadequate intake of food –in terms of either quantity or quality – or poor utilization of nutrients due to infections or other illnesses, or a combination of these two factors. “Malnutrition” refers more broadly to both undernutrition (problems of deficiencies) and overnutrition (consumption of too many calories in relation to requirements, with or without low intake of micronutrient-rich foods). Both conditions contribute to poor health.” Food Research and Action Center: “Two-thirds of U.S. adults are overweight or obese. In general, rates of overweight and obesity are higher for African-American and Hispanic women than Caucasian women, higher for Hispanic men than Caucasian and African-American men, higher in the South and Midwest, and tend to increase with age. Research also shows that the heaviest Americans have become even heavier the past decade.” BBC: “By around 2050, the swelling global population and affluence is expected to increase demand for food production by 70%, with a 100% increase expected in some developing countries. Yet most of the globe’s best farmland is already planted or grazed. And when you factor in climate change, limited fresh water supplies and competition for harvests from biofuel makers, it is clear the world faces a major challenge.” Credit: Shutterstock/dvande WaterUNDP: “Water withdrawals have tripled over the last 50 years.56 Pumping from aquifers exceeds natural replenishment, so water tables are falling. The main causes: destruction of wetlands, watersheds and natural water towers to make way for industrial and agricultural use.” “By 2025 water scarcity is expected to affect more than 1.8 billion people.” Worldometers.info: “Water consumed this year (billion of liters):3,593,777.The data on water consumption in the world is provided by the United Nations (UN, UNESCO, and FAO):Worldwide, agriculture accounts for 70% of all water consumption, compared to 20% for industry and 10% for domestic use. In industrialized nations, however, industries consume more than half of the water available for human use. Belgium, for example, uses 80% of the water available for industry.Freshwater withdrawals have tripled over the last 50 years. Demand for freshwater is increasing by 64 billion cubic meters a year (1 cubic meter = 1,000 liters).Almost 80% of diseases in so called “developing” countries are associated with water, causing some three million early deaths. For example, 5,000 children die every day from diarrhea, or one every 17 seconds.” Credit: UN Photo Human Overpopulation Reuters: “As the world’s population looks set to grow to nearly 9 billion by 2040 from 7 billion now, and the number of middle-class consumers increases by 3 billion over the next 20 years, the demand for resources will rise exponentially.Even by 2030, the world will need at least 50 percent more food, 45 percent more energy and 30 percent more water…at a time when a changing environment is creating new limits to supply.” UNFPA: “Between 2011 and 2100, the population of high-fertility countries, which includes most of sub-Saharan Africa, is projected to triple, passing from 1.2 billion to 4.2 billion. During the same period, the population of intermediate-fertility countries, such as the United States, Mexico and India, will increase by just 26 per cent, while that of low-fertility countries, which includes most of Europe, China and Australia, will decline by about 20 per cent.”The Dalai Lama’s Solution to Overpopulation Albert Einstein: “I am convinced that some political and social activities and practices of the Catholic organizations are detrimental and even dangerous for the community as a whole, here and everywhere. I mention here only the fight against birth control at a time when overpopulation in various countries has become a serious threat to the health of people and a grave obstacle to any attempt to organize peace on this planet.” Joel Cohen’s “How Many People Can The Earth Support?” 10 Years Club of Amsterdam Our Season 2012/2012 starts with the 10th Anniversary event of the Club of Amsterdam. We hope to see you at10 Years Club of AmsterdamThursday, December 6, 18:30Location: India House Amsterdam, Spuistraat 239, 1012 VP Amsterdam Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com Public Brainstorm: Economic-Demographic CrisisPublic Brainstorm: EnergyPublic Brainstorm: EnvironmentPublic Brainstorm: Food and WaterPublic Brainstorm: Human Overpopulation News about the Future Plastic solar cells pave way for clean energy industryA Flinders University researcher has been developing a cheaper and faster way of making large-scale plastic solar cells using a lamination technique, paving the way for a lucrative new clean energy industry. The novel method, developed by PhD candidate Anirudh Sharma, is a promising alternative to the expensive fabrication techniques currently used in the renewable energy sector, and would make the commercialisation of plastic solar cell technology more viable. Planes will fly using agricultural and forest wasteThe “ProBio3” project The aviation industry has identified the development of sustainable biofuels as one of the biggest challenge of the ten next years; the deal is to lower environmental impact of fossil fuel use on climate change with increasing energy demand, to greater energy independence and fuel security and therefore an outstanding safeguard against volatile supplies and oil prices. Using alternative fuels to kerosene is crucial for the European aeronautic industry competitiveness, economic growth and sustainable development when the increase of aviation fuel will rise from 200 mT in 2006 up to 450 – 550 mT to 2036. In this context, the deal of ProBio3 project is to develop a new promising pathway to produce sustainable bio jet fuel: the microbial conversion on specific fatty acids of carbon substrates from renewable non food resources and industrial byproducts. “Tomorrow, planes will fly using agricultural and forest waste,” said Carole Molina-Jouve, a professor at Toulouse’s National Institute of Applied Sciences (Insa), who is coordinating the ProBio3 project.”We already know how to set up a basic production line but we must move towards an industrial line,” she said. “We need to translate what is done in laboratories to the real environment while improving its profitability and efficiency.” X Prize Top Prize Concept Award The X PRIZE Foundation is an educational nonprofit organization whose mission is to bring about radical breakthroughs for the benefit of humanity, thereby inspiring the formation of new industries and the revitalization of markets that are currently stuck due to existing failures or a commonly held belief that a solution is not possible. The Foundation addresses the world’s Grand Challenges by creating and managing large-scale, high-profile, incentivized prize competitions that stimulate investment in research and development worth far more than the prize itself. It motivates and inspires brilliant innovators from all disciplines to leverage their intellectual and financial capital. The X PRIZE Foundation conducts competitions in five Prize Groups: Education; Global Development; Energy & Environment; Life Sciences; and Exploration. It is a U.S.-based organization led by Chairman and CEO Dr. Peter H. Diamandis and Vice Chairman and President Robert K. Weiss, as well as governed by a group of visionary leaders including the Board of Trustees, Vision Circle members, Spirit of Innovation members, corporate partners and sponsors. Today, the X PRIZE Foundation is widely recognized as a leader in fostering innovation through incentivized competition. The Google Lunar X PRIZE is igniting a new era of lunar exploration by offering the largest international incentive prize of all time. A total of $30 million in prizes are available to the first privately funded teams to safely land a robot on the surface of the Moon, have that robot travel 500 meters over the lunar surface, and send video, images and data back to the Earth. Teams must be at least 90% privately funded, though commercially reasonable sales to government customers are allowed without limit. Team registration for the competition closed on December 31, 2010. There are currently 26 teams located around the world who are fundraising, mission planning, and building robots in a new race to the Moon — what we like to call, “Moon 2.0”. The teams have until the end of 2015 to get to the Moon, meet the prize objectives, and win the prize purses. The Archon Genomics X PRIZE presented by Express Scripts® is an incentivized prize competition that will award $10 million to the first team to rapidly, accurately and economically sequence 100 whole human genomes to a level of accuracy never before achieved. The 100 human genomes to be sequenced in this competition will be donated by 100 centenarians (ages 100 or older) from all over the world, known as the 100 Over 100. Sequencing the genomes of the 100 Over 100 presents an unprecedented opportunity to identify those “rare genes” that protect against diseases, while giving researchers valuable clues to health and longevity. These centenarians’ genes are providing us with a window to the past that will significantly impact the future of healthcare. The result will be the world’s first “medical grade” genome, a critically-needed clinical standard that will transform genomic research into usable medical information to improve patient diagnosis and treatment. This global competition will inspire breakthrough genome sequencing innovations and technologies that will usher in a new era of personalized medicine. The Qualcomm Tricorder X PRIZE is a $10 million global competition to stimulate innovation and integration of precision diagnostic technologies, making reliable health diagnoses available directly to “health consumers” in their homes. The dire need for improvements in health and healthcare in the U.S. has captured the attention of government, industry, and private citizens for years. But a viable solution has yet evaded one of the most technologically advanced, educated and prosperous nations on the globe. Integrated diagnostic technology, once available on a consumer mobile device that is easy to use, will allow individuals to incorporate health knowledge and decision-making into their daily lives. Advances in fields such as artificial intelligence, wireless sensing, imaging diagnostics, lab-on-a-chip, and molecular biology will enable better choices in when, where, and how individuals receive care, thus making healthcare more convenient, affordable, and accessible. The winner will be the team whose technology most accurately diagnoses a set of diseases independent of a healthcare professional or facility, and that provides the best consumer user experience with their device. The Nokia Sensing X CHALLENGE is a $2.25 million global competition to stimulate the development of sensors and sensing technology to drastically improve and expand the quality and access to healthcare across a wide variety of settings for consumers all around the globe. Demand for healthcare resources continues to grow across the world with increased demand to extend capabilities to make current systems more efficient. Sensors are currently providing patients and healthcare providers with information that is critical to the prevention, detection, diagnosis, treatment and management of health conditions. In fact, much of modern medicine would simply not be possible or cost effective without sensors, which include thermometers, blood pressure monitors, glucose monitors, electrocardiography (EKG), electroencephalography (EEG) and various forms of imaging sensors such as ultrasound. Sensing technologies are also being used to track the spread of disease by public health agencies and to monitor the public’s exposure to environmental factors, such as pollution. The X PRIZE Foundation believes that health sensors and sensing solutions have the potential to drastically improve and extend healthcare capabilities. Continuous monitoring through sensors and sensing technologies can significantly contribute to the reduction of healthcare costs by keeping people healthier, avoiding unnecessary hospitalization and ensuring that those who need urgent care can get it sooner. Recommended Book Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 By Michio Kaku Space elevators. Internet-enabled contact lenses. Cars that fly by floating on magnetic fields. This is the stuff of science fiction – it’s also daily life in the year 2100. Renowned theoretical physicist Michio Kaku details the developments in computer technology, artificial intelligence, medicine, space travel, and more, that are poised to happen over the next hundred years. He also considers how these inventions will affect the world economy, addressing the key questions: Who will have jobs? Which nations will prosper? Kaku interviews three hundred of the world’s top scientists – working in their labs on astonishing prototypes. He also takes into account the rigorous scientific principles that regulate how quickly, how safely, and how far technologies can advance. In Physics of the Future, Kaku forecasts a century of earthshaking advances in technology that could make even the last centuries’ leaps and bounds seem insignificant. Final Report of the Future of Europe Group The Report finalising seven months of work by the Group was adopted during a meeting of the Future of Europe Group held in Warsaw on 17 September 2012. The final meeting of the Future of Europe Group was attended by the Foreign Ministers and Deputy Foreign Ministers of Austria, Belgium, Denmark, France, Italy, Germany, Luxembourg, the Netherlands, Poland, Portugal and Spain. In the Report, the Foreign Ministers put forward concrete proposals in the debate on the future of the European Union, including on the EU’s position in the international environment and the future institutional framework. It is also designed to be part of the broader debate on the European Union, which is taking place as a consequence of the financial and economic crisis. The Report includes proposals to improve the situation within the EU in the framework of existing treaties, as well as suggestions for potential directions of treaty changes in the longer-term perspective. The Report also includes postulates put forward by Minister Radoslaw Sikorski, e.g. to strengthen the European Commission or create joint EU representation in international organizations. Other initiatives worth pursuing include postulates to boost the EU’s democratic legitimacy through “European Parliament elections on the same day in all member states, the drawing up of a (limited) European list and a more public procedure in the Parliament to appoint the Commission President.” The members of the Group will present the Report not just to their counterparts in all EU Member States, but also to European Council President Herman Van Rompuy, European Commission President Jose Manuel Barroso, High Representative Catherine Ashton, as well as MEPs and representatives of national parliaments. Introduction and Summary The European Union has reached a decisive juncture. The on-going sovereign debt crisis and the ever-accelerating process of globalization pose an unprecedented dual challenge for Europe. We will have to master it if we want our continent to enjoy a bright future and effectively promote our interests and values in a more polycentric world. The crisis has long also had a political dimension. In many parts of Europe, nationalism and populism are on the rise, while the feeling of solidarity and sense of belonging in Europe are dwindling. We have to take action to restore confidence in our joint project. The political debate about the future of the European project has to be conducted now, and it has to take place all across Europe. Crucially, it needs to engage Europe´s citizens. In the following report, we put forward concrete proposals designed to address the challenges that Europe is facing. Some are short- and some are long-term. Many can be done within the existing treaty framework; some may need amendments to the treaties. What is important, is to get the sequencing and the balance right, combining what can be realistically achieved in due course with a longer term perspective and vision for a stronger Europe. Clearly, strengthening EMU is the key element in our efforts to overcome the present crisis. The report reflects our personal thoughts. We wish to underline that not all participating Ministers agree with all proposals that have been put forward in the course of our discussions, and that the Member States’ individual treaty obligations and rights within the various policy areas have to be taken into account. They can be summarized as follows: I. Strengthening the Economic and Monetary Union has absolute priority.The Euro has profound economic advantages and is the most powerful symbol of European integration. Our proposals provide concrete input for the process of EMU reform launched by the June European Council. In doing so, our focus lies on initiatives within the scope of the existing treaties. However, we should not exclude the possibility of treaty changes if this proves to be necessary. We need to further enhance the reinforced economic governance framework by (establishing mechanisms at EU level, both to oversee that member states’ budgets are in line with European rules and to develop further European solidarity.) make economic policy coordination between Member States more binding in selected areas which are key for sustainable economic growth and employment and essential for the stability of the Eurozone. This will help overcome existing imbalances and strengthen overall competitiveness. establish an effective single supervisory mechanism, involving the ECB, for banks in the Euro area and those MS that wish to join in such a mechanism, ensure full democratic legitimacy and accountability. If additional action is taken at European level and this concerns EU competences, the European Parliament has to be involved either through co-decision or consultation. Most members were of the view that, if a decision applies only to the Euro area plus other “pre-in” member states who wish to participate already at this stage, ways should be explored to involve the MEPs from these countries ( – while fully respecting the integrity of the European Union and the European Parliament as a whole.) If national competences are concerned, in particular the budget, national parliaments have to agree. Cooperation between the European and national Parliaments should be further strengthened by creating a permanent joint committee. II. We believe that once the Euro crisis has been overcome, we must also improve the overall functioning of the European Union.In particular, the EU must take decisive steps to strengthen its act on the world stage. This should be tackled beyond and separately from EMU reform. Some of these measures could be implemented on the basis of the existing treaties – possibly already in the short term – while others could only be addressed in the long term through treaty changes. The EU must enhance the coherence and political clout of its external action. We call for a substantial revision of the decision on the European External Action Service (EEAS) in 2013. The High Representative/Vice-President should be rendered responsible for key external action areas. The EU also needs to fundamentally reinforce the Common Security and Defence Policy and shape relations with strategic partners more effectively. In the long term, we should seek more majority decisions in the CFSP sphere, joint representation in international organizations, where possible, and a European defence policy. For some members of the Group this could eventually involve a European army. Strengthening specific policies must go hand in hand with institutional reforms. The Commission should be strengthened so it can fully and effectively fulfil its role as the engine of the Community method. One possibility would be the creation of specific clusters with “senior” and “junior” Commissioners. The General Affairs Council should be empowered to fully assume the coordinating role foreseen for it in the Treaty. The European Parliament should boost its democratic visibility by the nomination of a European top candidate by each political group for the next EP elections. In a realistic view, in the long term treaty reform in a European Union of 28 or more Member States will become more and more difficult.( According to most members of the Group, both the adoption and the subsequent entry into force of treaty revisions (with the exception of enlargement) should be implemented by a super-qualified majority of the EU Member States and their population. They would be binding for those MS that have ratified them.) At the end of a long process, a more streamlined and efficient system for the separation of powers in Europe which enjoys full democratic legitimacy should be envisaged. For some members of the Group, this could include a directly elected Commission President who personally appoints the members of his “European Government”, a European Parliament with the powers to initiate legislation and a second chamber for the member states. I. Overcoming the current crisis by fundamentally strengthening the economic and monetary union The sovereign debt crisis in the euro area has long become a crisis of confidence in the long-term ability of individual euro states to restore stability. Sound public finances, competitiveness, growth and employment should be promoted together. At European level, we should take the Single Market, one of our main assets and the most powerful engine for growth, to a new stage of development. We should increase the support for SMEs, including by ensuring their easier access to EU funds and stimulating investment, as exemplified by the European Pact for Growth and Jobs; in this respect we should also implement the decisions for a stronger role of the EIB. Finally, we should strengthen job creation, targeting in particular youth unemployment. However, we will only be able to resolve the Euro crisis in a sustainable manner if we overcome the crisis of confidence within the Euro area. For this, we have to fundamentally strengthen the Economic and Monetary Union. Work to fundamentally reform EMU will be based on the four building blocks identified by the President of the European Council, together with the President of the Commission, the President of the Euro group and the President of the European Central Bank, in their report to the June 2012 European Council. We need steps towards an integrated financial framework, an integrated budgetary framework, an integrated economic policy framework as well as measures to ensure the necessary democratic legitimacy and accountability. An efficient and stable Economic and Monetary Union is of central importance to the functioning of the European Union as a whole. While of primary concern to Euro area MS, this affects all EU Member States, also those which have not yet introduced the Euro. Reforms should therefore be undertaken where possible in the framework of the EU-27. All necessary reform steps should be taken to deepen the EMU. Our focus lies on initiatives within the scope of the existing treaties; however, we should not exclude the possibility of treaty changes if this proves to be necessary. An integrated budgetary framework In the last two years, important steps have been taken to reinforce the framework for budgetary discipline in the Euro area in particular. We need to rapidly complete work on the Two-Pack and swiftly implement the Fiscal Compact. But we need to make mechanisms at EU level more effective to ensure that all Member States prevent and correct unsustainable fiscal policies and stick to the agreed rules in their individual budgetary procedures. Within the Commission, the role of the ECFIN Commissioner should be reinforced. On the path towards an integrated budgetary framework,( the following should go hand in hand: effective oversight powers at European level with concrete competences for European institutions to oversee the budgets and implementation of fiscal policies of member states in order to ensure that Member States comply with the commitments on deficit and debt reduction they have agreed upon. In this respect, the responsibility of the Member States for the composition of their budgets has to be fully respected. further European solidarity mechanisms; some members of the Group suggested steps towards mutualisation of sovereign risk.) An integrated economic policy framework We need to overcome the fundamental flaw of EMU – monetary union without economic union. This does not mean that all economic policy measures should be decided at European level. But for certain key economic policy issues of particular relevance for sustainable economic growth and employment and the sustainability of the Eurozone we need the right mix of effective and binding coordination at European level and healthy competition of national systems and more effective ways of exchanging best practice. This concerns in particular the functioning of labour markets as well as the sustainability of pension systems. We should use the existing options within the treaties, including by enhanced cooperation. Many members were of the view that, in addition, the current voluntary commitments in relevant areas of the Euro Plus Pact should be made binding. This should be implemented in the framework of an economic partnership programme between the Member States and the European level, similar to that foreseen in the Treaty on Stability, Coordination and Governance.An integrated financial framework We need bolder steps to improve the functioning of European financial markets. Therefore, we are in favour of an effective single supervisory mechanism, involving the ECB, for banks in the Euro area and those Member States that wish to join in such a mechanism. Some members of the Group underlined the importance of a common deposit insurance scheme and of a European restructuring and resolution scheme. In the medium-term, the Euro area must be able to resolve potential problems in the Economic and Monetary Union by itself. Therefore, the European Stability Mechanism should be further developed into a “European Monetary Fund” with adequate powers.Strengthening democratic legitimacy and accountability A fundamental deepening of the Economic and Monetary Union must go hand in hand with greater democratic legitimacy. Wherever new competences are created at European level or closer coordination of national policies is established, full democratic control has to be ensured. The European Parliament should be closely involved in the further development of the EMU in line with the Community method and its role should be strengthened. If actions at European level – either within the framework of the EU or through intensified coordination of member states – concern EU competences, the European Parliament has to be part of the decision-making – either through co-decision or consultation. For example, the European Parliament should, among other things, be consulted within the scope of the European semester before the formulation of fundamental aspects (e.g. the Annual Growth Survey) or on concrete recommendations affecting the EU or the euro area as a whole. If we introduce more binding coordination at European level with regard to specific elements of the Euro Plus Pact, the European Parliament should be consulted here, too. Most members were of the view that, if a decision applies only to the Euro area plus other “pre-in” member states who wish to participate, ways should be explored to involve the MEPs from these countries( – while fully respecting the integrity of the European Union and the European Parliament as a whole.) If funds from a possible central budget involving these countries are drawn upon to support structural reforms in one of these Member States, the European Parliament, with a specific role for the MEPs from the countries involved, has to agree according to the procedures foreseen in the treaties. If additional actions at European level concern national competences, in particular the budget, the national parliaments have to agree. The European Parliament should also be informed. In addition, cooperation between the European Parliament and national parliaments should be placed on a new footing in the sphere of economic and fiscal policies by creating a permanent joint committee. II. Facilitating further integration steps and the long-term governance structure of the European UnionOnce the Euro crisis has been overcome, we must also improve the overall functioning of the European Union. In particular, the EU must take decisive steps to strengthen its act on the world stage. This should be tackled beyond and separately from EMU reform. Some of these measures could be implemented on the basis of the existing treaties – possibly already in the short term – while others could only be addressed in the long term through treaty changes, to be agreed upon on the basis of a Convention. a) Europe as a global playerIn the global competition with other economies, ideas and models of society, the countries of Europe will uphold their values and pursue their interests successfully only if we stand united. To this end, we need a comprehensive and integrated approach to all components of the EU’s international profile. Beyond CFSP and CSDP, it must include, among other things, issues relating to trade and external economic affairs policy, development aid, enlargement and neighbourhood policy, the management of migration flows, climate negotiations and energy security. We have to enhance the coherence of the EU’s external action. To achieve a comprehensive and integrated approach for all components of the EU’s international profile, the European External Action Service (EEAS) should be strengthened within the framework of the review of the EEAS Decision in 2013. The High Representative/Vice-President (and the EEAS) should be responsible for central external action areas (e.g. Neighbourhood Policy); their role in the area of development cooperation should also be strengthened. For other areas its institutional capacity for coordinating the different EU actors has to be strengthened. This is necessary in particular to enable the High Representative to assume in full her role of coordinator within the Commission. There should also be clear rules on cooperation between the High Representative/Vice-President and other Commissioners in the sphere of external action (e.g. in the framework of a possible creation of “senior” and “junior” Commissioners). The EU has to act more united in international organizations; e.g. by delivering CFSP statements on behalf of the EU. There is a need to strengthen the Common Security and Defence Policy. Our defence policy should have more ambitious goals which go beyond “pooling and sharing”. The possibilities of the Lisbon Treaty, in particular the establishment of Permanent Structured Cooperation should be implemented. We have to make our relations with our strategic partners more effective. The High Representative has a leading role to play here; she should be supported by Member States. We must improve the setting of priorities in the sphere of external relations. We have to improve how the Foreign Affairs Council works. On the basis of a six-monthly agenda planning, we have to make our consultations more strategic and focused. We need more informal meetings in the Gymnich format and better interaction with the European Council; one meeting per year should focus on external relations policy with the participation of the Foreign Ministers. We should consider reviewing the European Security Strategy. To make the EU into a real actor on the global scene we believe that we should in the long term: introduce more majority decisions in the CFSP sphere or at least prevent one single member state from being able to obstruct initiatives(, and in this framework also further develop the concept of constructive abstention;) seek, where possible, joint representation in international organizations; aim for a European Defence Policy with joint efforts regarding the defence industry (e.g. the creation of a single market for armament projects); for some members of the Group this could eventually involve a European army. b) Strengthening other policy areas If Europe wants to hold its own in the new global order, we will also need increased integration in other central political fields. In the sphere of justice and home affairs, we therefore propose that the protection of the Schengen area’s external borders be strengthened (by creating a “European Border Police”) or, in the medium term, that a European visa be created. Another field where we need “more Europe” is sustainable energy policy: we need to create a functioning internal energy market through European energy infrastructure, improve energy efficiency and define common external energy relations. c) Institutional reforms: Strengthening the EU’s effectiveness and democratic legitimacy In addition to the specific aspect of EMU reform, additional rights at European level or a closer coordination of national policies require a strengthened EU capacity for action and enhanced democratic legitimacy. Improved capacity for action The Commission must be strengthened so that it can fully and effectively fulfil its indispensable role as the engine of the Community method. Its internal organization and its procedures should be strengthened (one possibility would be the creation of specific clusters with “senior” and “junior” Commissioners); in the medium term the number of commissioners should be addressed. Cooperation within the Council needs to be improved, also with a view to ensuring that the European Council is suitably prepared by the different Council formations, above all by the General Affairs Council which should fully assume its coordinating role foreseen in the Treaty. Internal consultations in the different Council formations must be made more efficient (e.g. through the use of bundled interventions). In the medium term, we should create more permanent chairs and strike the right balance between permanent and rotational chairs, also in the General Affairs Council, to increase the efficiency of the work in the various Council formations. Moreover, the possibility of better dovetailing the work of the Council and the Commission and could be examined. Some Ministers suggested the creation of a double-hatted post of President of the Commission and President of the European Council. The efficiency of European decisions can also be increased by making more use of differenti-ated integration, a possibility provided for in the treaties, but hardly implemented so far. In the medium term, to improve the European Union’s capacity to act, we should extend the scope of decisions to be taken by qualified majority. Increasing democratic legitimacy The European Parliament’s democratic visibility should be further increased: one key step would be, for instance, the nomination of a European top candidate for the next European Parliament elections by each European political group who could also stand for the post of Commission President. In addition, we need a greater distinction between majority and minority in the Parliament, European Parliament elections on the same day in all member states, the drawing up of a (limited) European list and a more public procedure in the Parliament to appoint the Commission President. European political parties should work towards the building of a truly “European political space”, which would draw European citizens’ attention to key political issues concerning their common future. National parliaments should become more effectively involved in the work of the European Union in the spirit of the Lisbon Treaty. To this effect, contacts between the EP and national parliaments should be strengthened further. This could be done e.g. through regular meetings, the presence of MEP’s during strategic EU-debates in national parliaments, by reinforcing the COSAC-framework and by enhancing EU-wide networks of national parliamentary committees dealing with the same particular EU-dossiers. The core task of national parliaments will however remain to control the action of their national governments. d) Strengthening the European Union as a community of values The possibilities to ensure respect for the fundamental values under Article 2 of the TEU should be strengthened. To this end, a new, light mechanism should be introduced enabling the Commission to draw up a report in the case of concrete evidence of violations of the values under Article 2 of the TEU and to make recommendations or refer the matter to the Council. It should only be triggered by an apparent breach in a member state of fundamental values or principles, like the rule of law. e) Improving the long-term overall functioning of the European Union In an EU with 28 or more Member States, treaty reform will be more difficult.( Most members of the Group believe that both the adoption and the subsequent entry into force of treaty revisions (with the exception of enlargement) should be implemented by a super-qualified majority of the Member States and their population.) A large majority of member states should not be restrained of further advancing in integration due to either lack of political will or to significant delays in the ratification processes. A minimum threshold – representing a significant majority of European member states and citizens – should be established for the entry into force of amendments to the European treaties. They would be binding for those member states that have ratified them. Finally, we also need to think about the long-term governance structures of the EU. At the end of a longer process, we need a streamlined and efficient system for the separation of powers in Europe which has full democratic legitimacy. For some members of the Group, this could include the following elements: a directly elected Commission President who appoints the members of his “European Government” himself, a European Parliament with the powers to initiate legislation and a second chamber for the member states. Futurist Portrait: Peter Diamandis Dr. Peter Diamandis is the Chairman and CEO of the X PRIZE Foundation, which leads the world in designing and launching large incentive prizes to drive radical breakthroughs for the benefit of humanity. Best known for the $10 million Ansari X PRIZE for private spaceflight and the $10 million Progressive Automotive X PRIZE for 100 mile-per-gallon equivalent cars, the Foundation is now launching prizes in Exploration, Life Sciences, Energy, and Education. Diamandis is also an international leader in the commercial space arena, having co-founded and run many of the leading entrepreneurial companies in this sector including Zero Gravity Corporation, the Rocket Racing League and Space Adventures. As co-Founder & Chairman of the Singularity University, a Silicon Valley based institution partnered with NASA, Google, Autodesk and Nokia, Diamandis counsels the world’s top enterprises on how to utilize exponential technologies and incentivized innovation to dramatically accelerate their business objectives. Dr. Diamandis attended the MIT where he received his degrees in molecular genetics and aerospace engineering, as well as Harvard Medical School where he received his M.D. Diamandis’ personal motto is: “The best way to predict the future is to create it yourself!” TED2012: Peter Diamandis, “Abundance is Our Future” Agenda Season Events 2012/2013 December 6 , 201210 Years Club of AmsterdamDecember 6, 2012, 18:30 – ….Location: India House Amsterdam, Spuistraat 239, 1012 VP AmsterdamSupported by India House Amsterdam January 31, 2013the future of Space TravelLocation: Amsterdam February 28, 2013the future of FootballLocation: Amsterdam March 28, 2013the future of Impact InvestmentLocation: AmsterdamSupported by Evalueserve April 25, 2013the future of Digital IdentityLocation: Amsterdam May 30, 2013the future of EuropeLocation: Amsterdam June 27, 2013the future of Urban GardeningLocation: Geelvinck Museum, Keizersgracht 633, 1017 DS AmsterdamSupported by Geelvinck Museum