Author: admin

the future of CERN, June 2010

Club of Amsterdam pdf version Supporters Amsterdam inbusiness Swiss Embassy The Hague CERN is the European Organization for Nuclear Research near Geneva, Switzerland, and famous for its particle accelerators, such as the Large Hadron Collider. At the press event at CERN for Angels&Demons, left to right: Sergio Bertolucci (CERN Director for Research and Scientific Computing), Tara Shears (Liverpool University and the LHCb experiment), Tom Hanks, Ayelet Zurer, Rolf Landua (CERN) and Ron Howard. CERN – the European Organization for Nuclear Research is the bravest global scientific endeavour of all time. With such a multi-faceted project it can be difficult to grasp its massive impact on human life. Einstein’s legacy compels us to drive ever further to push the boundaries of our knowledge. As a young kid Einstein dreamed of surfing on a light wave. This dream – now transformed – is still the motivation of many scientists from the CERN community. The fascinating relationship between our daily environment and the fundamental level of particles is a seductive one. CERN also has strong political backing. The almost 4 billion euro Large Hadron Collider (LHC) is a manifestation of political support for a scientific obsession: looking for God’s particle, the Higgs particle. With CERN we are at the limits of our reality, our imagination and our knowledge. Some even fear the possibility of a Godlike backlash. Walking through this immense installation where super high technology meets meticulous craftsmanship you can almost feel a sense of mysticism. The awesome and nearly unprecedented scale and impact of this project raise many questions. In dialogue with Dr. Sergio Bertolucci, Director for Research and Computing of CERN we will dive into the nature of CERN. We will touch the scientific aspects. Does God play dice? Is CERN bringing us closer to a greater understanding of the universe? Is this open collaborative science a new paradigm for science in general? The societal aspects are also huge. The Internet was a spin off of CERN practices, will the GRID change our ways of collaborating and our means of organising? The political elements are also clear: Is there a unifying power in the practice of CERN and can this have an impact on our political mentality? 19:00 – 20:00 Socratic conversation with Dr. Sergio Bertolucci, Director for Research and Computing, CERN moderated by Humberto Schwab, Philosopher, Physicist 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Dr. Sergio Bertolucci Director for Research and Computing, CERN A former Pisa scholar, Sergio Bertolucci has worked at DESY, Fermilab and Frascati. He was a member of the group that founded Fermilab’s CDF experiment and has been involved in the design, construction and running of the CDF detector. Bertolucci has been technical coordinator of the team responsible for the design and construction of the KLOE detector at the DAFNE storage ring at the Frascati National Laboratories (LNF). He was appointed head of the LNF accelerator division and the DAFNE project, becoming Director in 2002. Before taking over the Directorate for Research at CERN, Bertolucci was already chairing the LHC committee and was a member of DESY’s physics research committee. He was also vice-president and a member of the Board of the Italian National Institute of Nuclear Physics (INFN). www.cern.ch Humberto Schwab Philosopher, Physicist Owner, Humberto Schwab Filosofia SL director, Club of Amsterdam Humberto Schwab is owner of Humberto Schwab Filosofia SL. He studied physics and philosophy at the University of Amsterdam and was for years teaching at Montessori Schools, Rietveld Art academy and Hoogeschool of Amsterdam. He was the frontrunner in innovating secondary education with a complete new philosophy curriculum. He designed a new method and wrote 6 books for this method. Her also designed a complete new format of teacher training and executed this training. As an innovation philosopher working in Spain and Holland, he is involved in innovation processes in education, cross media, business and ngo’s. He developed the eurolab method, which is a value and philosophy based futurelab. Students from different universities participate in these labs, mostly situated in Spain. The students work in a think tank simulation and produce real advices for governments or business. The lab formula is used for companies to reflect on their philosophy or to redesign their philosophy regarding the future roads. Business is always related to ethical values because needs of persons are related to values. The Socratic dialogue is a strong contextual method to foster collaborative brainstorms. Humberto Schwab designs new tools for innovation and reflections together with several other philosophers and trainers. He also participates in several innovationlabs with i.e. Mediaguild and other organisations. His main goal is getting individuals and groups into the collective thinking mood, using philosophy as the treasure of strong ideas and concepts. He is active in creating an optimistic approach of the European challenge. www.humbertoschwab.net Videos: the future of CERN Playlist: the future of CERN – Sergio Bertolucci Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Impressions The Club of Amsterdam visits CERN – 4 February 2011

the future of Music, April 2010

Club of Amsterdam pdf version Supporters Hogeschool van Amsterdam Syntens Music in Games In recent times, many games have had complex soundtracks similar to those of movies. It is also much more common for video game soundtracks to be commercially sold or even be performed in concerts that focus on video game music. Music can also be an important gameplay element in certain types of video games. How does this technology influence the profile of a composer? Is music for games getting mature? Tom Pearce, Producer, Owner, Practical Music Making our own future – Gaming as a promotion and distribution system Music & Creative Projects – online and wireless Theo Ploeg, lecturer at HvA, journalist, sociologist Creativity, music & new media A creative use of new media shows new directions in the musical landscape. New media a thread to the music industry? Not at all. New media gives the opportunity to redefine the relationship between artist and audience. Creativity for all? Not exactly, but with help of online friends anything is possible. Music & the Brain Oliver Sacks, physician, author and professor of neurology and psychiatry: “Music can move us to the heights or depths of emotion. It can persuade us to buy something, or remind us of our first date. It can lift us out of depression when nothing else can. It can get us dancing to its beat. But the power of music goes much, much further. Indeed, music occupies more areas of our brain than language does – humans are a musical species.” Can music give answers where traditional healthcare, psychotherapy or education has none? Are we at the beginning of exploring new brain resources? Aaltje Van Zweden-van Buuren, Founder, The Papageno Foundation & Ria Veldhuizen , Music Therapist, The Papageno Foundation Moments of Musical Meeting, playing with time and expectation. In music we easily recognize patterns by repeating rhythm or melody. Music triggers our expectation, changes in rhythm, dynamic and tempo can be surprising. In this way it helps us to become more flexible and at the same time eager and attend. Flexibility, attention and changes are difficult to persons with an autism spectrum disorder. Concept by GUsta Lebbink, Lebbink Consult & Martijn van Gogh, Syntens 19:00 – 20:00 Introduction by our Moderator GUsta Lebbink, Lebbink Consult Part I: Tom Pearce, Producer, Owner, Practical Music Music in Games Making our own future – Gaming as a promotion and distribution system Theo Ploeg, lecturer at HvA, journalist, sociologist Music & Creative Projects – online and wireless Creativity, music & new media Aaltje Van Zweden-van Buuren, Founder, The Papageno Foundation & Ria Veldhuizen, Music Therapist, The Papageno Foundation Music & the Brain Moments of Musical Meeting, playing with time and expectation. 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Tom Pearce Producer, Owner, Practical Music Tom Pearce is an experienced music producer, composer and sound designer who, in recent years, has begun to exploit the power and potential of computer games as a new market for music. In the past he has worked with artists such as Elton John, Eric Clapton, Jeff Beck and George Harrison and he is now bringing all of that expertise to bear on new talent. He is currently also focussing on a range of music based iPhone applications as well as working with industry partners to bring high profile artists into gaming in a way that benefits both the artist and the game developer. www.practicalmusic.com Theo Ploeg lecturer at HvA, journalist, sociologist Theo is journalist for music magazine OOR and pop culture magazine Gonzo (circus), lecturer at the Institute of Interactive Media at the Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) and co-founder of SocialBeta, the centre of e-culture in the far south of The Netherlands. He used to work for several magazines and newspapers in The Netherlands and worked as a new media consultant in the nineties. He holds a master’s degree in sociology and a bachelor’s degree in information science. www.theoploeg.net Aaltje Van Zweden-van Buuren Founder, The Papageno Foundation Aaltje is founder and director of the Papageno Foundation. As a mother of a child with autism and in her activities for the foundation, she became familiar with the field of creative therapy and has discovered what a positive contribution music therapy can make to the development of children with an autism spectrum disorder. For her research to conclude a Master’s degree in Art Education at the Amsterdam School of the Arts, she has explored the possibilities provided by the disciplines of art education and creative therapy to support the approach to children with an autistic spectrum disorder within the framework of education. The Papageno Foundation gives parents, as well as caretakers and teachers, an opportunity to explore a number of different approaches to autism, many of which come from abroad. As part of their efforts, the foundation regularly invites foreign institutes to visit the Netherlands and explain their methods via lectures, workshops and other such informative meetings. In the broader mission of Papageno Foundation, a prominent position has been given to experimental research into music therapy and the possibilities of devising an approach revolving around music therapy. Since February 2000, a team of music therapists has been travelling around the Netherlands to bring children into contact with focused music therapy in their own familiair surroundings. The role of music in the development of autistic children is currently being examined in collaboration with Dr. Henk Smeijsters, Ph.D. Lector KenVak, Hogeschool Zuyd, Heerlen, The Netherlands. While Papageno music therapists are offered the opportunity to study for a masters degree. Objectives -Identify unique characteristics of Papageno Music Therapy -Share in an interactive way musical patterns and flexibility -Show activities The Papageno Foundation is organizing where music and the arts play a central role www.stichtingpapageno.nl Ria Veldhuizen Music Therapist, The Papageno Foundation Ria is Master of Art Therapies, Senior Registered Music Therapist and Supervisor. Her background lies in the field of healthcare, psychotherapy and education. She discovered the power of music in working with children with autism. That made her decide to study music as powerful medium. Since 1985 she is working in Child and Youth Psychiatry of the University Medical Centre (UMC) Utrecht for children with Disruptive Disorder and in a private practice for prevention goals and after care. Since 2005 Ria is working as Music therapist for the Papageno Foundation. In 2008 she conducted research for to conclude her Masters degree. www.stichtingpapageno.nl tichtingpapageno.nl GUsta Lebbink Lebbink Consult Work – Change manager at Lebbink Consult in the field of culture and education – Director of the Inspection of arts education and amateur arts – Teacher film and photography – Teacher visual arts at havo and atheneum Divers activities 2000 – 2010 – Ministery OCW: advisor for the financial consequences of the reorganisator of the libary sector – Ministery of Foreign Affairs: evaluation of Culture policy in Japan, New York and Paris – Dutch Musea: implementation of quality management in some big musea in Amsterdam and Rotterdam – Advising several cities about the structure and policy of culture Education – Coaching – Changemanagement – Financial management – Education at the Onderwijskunde University of Leiden – Academy of arts St. Joost, photography / film – Teacher Visual Arts www.lebbinkconsult.nl Club of Amsterdam pdf version Supporters Hogeschool van Amsterdam Syntens Music in Games In recent times, many games have had complex soundtracks similar to those of movies. It is also much more common for video game soundtracks to be commercially sold or even be performed in concerts that focus on video game music. Music can also be an important gameplay element in certain types of video games. How does this technology influence the profile of a composer? Is music for games getting mature? Tom Pearce, Producer, Owner, Practical Music Making our own future – Gaming as a promotion and distribution system Music & Creative Projects – online and wireless Theo Ploeg, lecturer at HvA, journalist, sociologist Creativity, music & new media A creative use of new media shows new directions in the musical landscape. New media a thread to the music industry? Not at all. New media gives the opportunity to redefine the relationship between artist and audience. Creativity for all? Not exactly, but with help of online friends anything is possible. Music & the Brain Oliver Sacks, physician, author and professor of neurology and psychiatry: “Music can move us to the heights or depths of emotion. It can persuade us to buy something, or remind us of our first date. It can lift us out of depression when nothing else can. It can get us dancing to its beat. But the power of music goes much, much further. Indeed, music occupies more areas of our brain than language does – humans are a musical species.” Can music give answers where traditional healthcare, psychotherapy or education has none? Are we at the beginning of exploring new brain resources? Aaltje Van Zweden-van Buuren, Founder, The Papageno Foundation & Ria Veldhuizen , Music Therapist, The Papageno Foundation Moments of Musical Meeting, playing with time and expectation. In music we easily recognize patterns by repeating rhythm or melody. Music triggers our expectation, changes in rhythm, dynamic and tempo can be surprising. In this way it helps us to become more flexible and at the same time eager and attend. Flexibility, attention and changes are difficult to persons with an autism spectrum disorder. Concept by GUsta Lebbink, Lebbink Consult & Martijn van Gogh, Syntens 19:00 – 20:00 Introduction by our Moderator GUsta Lebbink, Lebbink Consult Part I: Tom Pearce, Producer, Owner, Practical Music Music in Games Making our own future – Gaming as a promotion and distribution system Theo Ploeg, lecturer at HvA, journalist, sociologist Music & Creative Projects – online and wireless Creativity, music & new media Aaltje Van Zweden-van Buuren, Founder, The Papageno Foundation & Ria Veldhuizen, Music Therapist, The Papageno Foundation Music & the Brain Moments of Musical Meeting, playing with time and expectation. 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Tom Pearce Producer, Owner, Practical Music Tom Pearce is an experienced music producer, composer and sound designer who, in recent years, has begun to exploit the power and potential of computer games as a new market for music. In the past he has worked with artists such as Elton John, Eric Clapton, Jeff Beck and George Harrison and he is now bringing all of that expertise to bear on new talent. He is currently also focussing on a range of music based iPhone applications as well as working with industry partners to bring high profile artists into gaming in a way that benefits both the artist and the game developer. www.practicalmusic.com Theo Ploeg lecturer at HvA, journalist, sociologist Theo is journalist for music magazine OOR and pop culture magazine Gonzo (circus), lecturer at the Institute of Interactive Media at the Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) and co-founder of SocialBeta, the centre of e-culture in the far south of The Netherlands. He used to work for several magazines and newspapers in The Netherlands and worked as a new media consultant in the nineties. He holds a master’s degree in sociology and a bachelor’s degree in information science. www.theoploeg.net Aaltje Van Zweden-van Buuren Founder, The Papageno Foundation Aaltje is founder and director of the Papageno Foundation. As a mother of a child with autism and in her activities for the foundation, she became familiar with the field of creative therapy and has discovered what a positive contribution music therapy can make to the development of children with an autism spectrum disorder. For her research to conclude a Master’s degree in Art Education at the Amsterdam School of the Arts, she has explored the possibilities provided by the disciplines of art education and creative therapy to support the approach to children with an autistic spectrum disorder within the framework of education. The Papageno Foundation gives parents, as well as caretakers and teachers, an opportunity to explore a number of different approaches to autism, many of which come from abroad. As part of their efforts, the foundation regularly invites foreign institutes to visit the Netherlands and explain their methods via lectures, workshops and other such informative meetings. In the broader mission of Papageno Foundation, a prominent position has been given to experimental research into music therapy and the possibilities of devising an approach revolving around music therapy. Since February 2000, a team of music therapists has been travelling around the Netherlands to bring children into contact with focused music therapy in their own familiair surroundings. The role of music in the development of autistic children is currently being examined in collaboration with Dr. Henk Smeijsters, Ph.D. Lector KenVak, Hogeschool Zuyd, Heerlen, The Netherlands. While Papageno music therapists are offered the opportunity to study for a masters degree. Objectives -Identify unique characteristics of Papageno Music Therapy -Share in an interactive way musical patterns and flexibility -Show activities The Papageno Foundation is organizing where music and the arts play a central role www.stichtingpapageno.nl Ria Veldhuizen Music Therapist, The Papageno Foundation Ria is Master of Art Therapies, Senior Registered Music Therapist and Supervisor. Her background lies in the field of healthcare, psychotherapy and education. She discovered the power of music in working with children with autism. That made her decide to study music as powerful medium. Since 1985 she is working in Child and Youth Psychiatry of the University Medical Centre (UMC) Utrecht for children with Disruptive Disorder and in a private practice for prevention goals and after care. Since 2005 Ria is working as Music therapist for the Papageno Foundation. In 2008 she conducted research for to conclude her Masters degree. www.stichtingpapageno.nl tichtingpapageno.nl GUsta Lebbink Lebbink Consult Work – Change manager at Lebbink Consult in the field of culture and education – Director of the Inspection of arts education and amateur arts – Teacher film and photography – Teacher visual arts at havo and atheneum Divers activities 2000 – 2010 – Ministery OCW: advisor for the financial consequences of the reorganisator of the libary sector – Ministery of Foreign Affairs: evaluation of Culture policy in Japan, New York and Paris – Dutch Musea: implementation of quality management in some big musea in Amsterdam and Rotterdam – Advising several cities about the structure and policy of culture Education – Coaching – Changemanagement – Financial management – Education at the Onderwijskunde University of Leiden – Academy of arts St. Joost, photography / film – Teacher Visual Arts www.lebbinkconsult.nl

The Breakfast Club – Holistic Management, October 2010

Club of Amsterdam pdf version Supporter Kaseya What is The Breakfast Club? The Breakfast Club brings together strategic decision makers at the forefront of their professions, from industry leaders to policy makers. The objective is to use this intrinsically multi-disciplinary environment to facilitate a high-level exchange of knowledge and ideas that will be both stimulating and uniting. The broad range and quality of expertise contributing to the interactions should benefit all participants, helping them to stay ahead of the competition, gain a clearer picture of where value lies, and leverage their core competencies more effectively. The Breakfast Club events are usually designed for 20-30 Members and are by invitation only. The Members of The Breakfast Club are from these companies and institutes: ABN AMRO, Air France KLM, Albron B.V., Alcatel-Lucent, AND Automotive Navigation Data, Avantium, Avery Dennison, BBDO Group, Capgemini, Citigate First Financial, citizenM, City of Amsterdam / Department of Environmental Affairs & Constructions, CMS Derks Star Busmann, Connexxion N.V., Danone, Deen Supermarkten B.V., DELPHI Consortium, Deutsche Bank, DHV, Dirk van den Broek, Draka Holding N.V., Dutch Media Authority, DutchView Holding, Edburgh consultants, Evalueserve, Foreign Media Group, Fortis Bank Nederland, Fugro, Grey Communications Group, Hewlett-Packard Nederland B.V., Hill & Knowlton, Hudson Netherlands, Imtech N.V., ISS Catering Services B.V., ITIM International, LBi Lost Boys, Linxtelecom, Logica, Lombard Odier, McKinsey & Company, Mövenpick Hotel, MTV Networks, Netherlands Public Broadcasting (NPO), O’Neill Group, Patlhe Oberman Advocaten, Planet Me / TNT, PPG Coatings Nederland BV, PricewaterhouseCoopers, Robeco, Robert Half International Inc., Royal Dutch Shell Group, Royal FrieslandCampina, Royal Philips Electronics, Royal Wessanen N.V., Sanoma Uitgevers, Schloer Consulting Group, Thomas Cook Nederland B.V., Tribal DDB, Unibail-Rodamco N.V., Unilever, UPC Broadband Holding Services B.V., UWV – Uitvoeringsinstituut Werknemers Verzekeringen, Van Leeuwen Pipe and Tube Group, Voestalpine Polynorm, WE Europe BV, Ymere … and more … Holistic Management How should a company be managed today and in the future? In an ever-changing environment, quick and effective interaction between different areas of expertise is of the essence. Mobilising and managing collective know-how within an enterprise is a key way to stay on top of new developments. · How do we best leverage our knowledge-worker capital? · How can we improve our company’s IQ? · How can holistic management enable innovation and profitability? With Huib Wursten, Senior Partner, ITIM International Holistic management & 6 different perspectives on organisations Carin ten Hage, Programme Director, Planet Me / TNT Mobilising Networks Hardy F. Schloer, President and Managing Director, Schloer Consulting Group Horizontal vs Vertical – Innovation Management in the 21st Century Moderated by Annegien Blokpoel, CEO, PerspeXo. Welcome, by Edsart Udo de Haes on flamenco guitar. Welcome, by Edsart Udo de Haes on flamenco guitar. Bio Edsart has been described as “A surprise … virtuoso … impressive … sublime accompanist” by the Noordhollands Dagblad, and as a new flamenco talent in the Netherlands by Eric Vaarzon Morel in Het Parool. His performances span television, radio, the Amsterdam Concertgebouw, Paradiso, Vredenburg Utrecht, and more. He plays with ensembles in the Netherlands and abroad and is a guest lecturer at the conservatories of Arnhem, Zwolle, and Enschede. Edsart studied at the Fundacion Cristina Heeren in Seville and the Conservatory of Amsterdam, where he received his master’s. Huib Wursten, Senior Partner, ITIM International Holistic management & 6 different perspectives on organisations Huib Wursten will describe 6 fundamentally different perspectives people have on organisations dependent on the values of the cultures where they have been educated. Managing successfully international enterprises is highly dependent on knowing and applying managerial techniques in different cultural paradigms. A recent report of the Conference Board showed that the results of outsourcing to low wage countries like China and India are in many cases disappointing if the hidden costs of mistakes and misunderstandings are taken into account. Bio Huib is experienced in translating international and global strategies and policies into practical consequences for management. He has been working in this field since 1989 with a variety of Fortune 1000 companies, with public and private organisations in 85 countries on all continents. His main clients in the business sector are IBM, 3M, Vodafone, McCain, Quest, Texaco, ABN AMRO, Nike, and Unilever. Non-profit clients include the IMF, the European Central Bank, the World Bank, the UN Development Programme, the Council of Europe, and the Dutch peacekeeping forces. Carin ten Hage, Programme Director, Planet Me / TNT Mobilising Networks TNT, a transport company, incorporates global issues like climate change and resource scarcity into its core business strategy. In order to manage these complex issues it is depending more and more on its ability to mobilise internal and external networks and to get them to work towards innovative solutions for shared challenges. Using this approach to create “unique combinations” TNT is driving strategic innovation and is able to set itself ambitious targets for improving the impact that it has on people and the planet. Bio Carin ten Hage is the Director of the Planet Me programme at TNT. She is responsible for a global programme that focuses on reducing the environmental impact of TNT’s operations and on engaging stakeholders, all employees and their families. Furthermore she is engaged in the development and implementation of the overall sustainability strategy for TNT. Carin joined the company in 2002, where she held various positions within human resources and communications. Carin is a Dutch national and holds a degree in International Management and Marketing. Hardy F. Schloer, President and Managing Director, Schloer Consulting Group Horizontal vs Vertical – Innovation Management in the 21st Century Current management styles are mostly outdated 19th-century, vertical command, procedure-based approaches. Worker energy is wasted climbing the promotion ladder instead of doing innovative, valuable, and truly productive work. The average mindset focuses on actions that favour the individual’s career rather than the organisation. New ideas are seen as a risk to professional advancement. Today’s organisations are built around such ladder-climbers and therefore lack individuals that strive to produce value for the group. Hardy F. Schloer will present 21st-century management ideas that can turn the paradigm. Bio Schloer Consulting Group designs and delivers real-time strategic knowledge networks, automated decision processors, execution systems, global monitoring solutions, and end-to-end processing assets in nearly every area of commerce, public administration and science. From the earliest real-time global analytic solutions in the ’80s, to the first News Analytic System, to the architecture of the world’s largest asset trading network, Hardy F. Schloer has produced some of the world’s largest, most successful, and most complex IT systems. Moderated by Annegien Blokpoel, CEO, PerspeXo Bio Annegien Blokpoel is founder and director of the independent strategy firm PerspeXo. She has worked in the fields of strategy, investor relations, communications and structured finance at 2 AEX listed companies, CF PwC and MeesPierson. In the course of over 15 years she has assisted more than 35 boards / directors in formulating and realizing value strategies. She holds degrees in Economics, MBA and Archaeology and studied at the University of Amsterdam and Jerusalem. She acts on a regular basis as moderator and speaker at conferences. Photos by Karen de Groot, CliptraX and business schools. spend – excluding aircraft – of the group.

The Breakfast Club – Sustainable Profits, April 2010

Club of Amsterdam pdf version Supporter Logica What is The Breakfast Club? The Breakfast Club brings together strategic decision makers at the forefront of their professions, from industry leaders to policy makers. The objective is to use this intrinsically multi-disciplinary environment to facilitate a high-level exchange of knowledge and ideas that will be both stimulating and uniting. The broad range and quality of expertise contributing to the interactions should benefit all participants, helping them to stay ahead of the competition, gain a clearer picture of where value lies, and leverage their core competencies more effectively. The Breakfast Club events are usually designed for 20-30 Members and are by invitation only. The Members of The Breakfast Club are from these companies and institutes: ABN AMRO, Air France KLM, Albron B.V., Alcatel-Lucent, AND Automotive Navigation Data, Avantium, Avery Dennison, BBDO Group, Capgemini, Citigate First Financial, citizenM, City of Amsterdam / Department of Environmental Affairs & Constructions, CMS Derks Star Busmann, Connexxion N.V., Danone, Deen Supermarkten B.V., DELPHI Consortium, Deutsche Bank, DHV, Dirk van den Broek, Draka Holding N.V., Dutch Media Authority, DutchView Holding, Edburgh consultants, Evalueserve, Foreign Media Group, Fortis Bank Nederland, Fugro, Grey Communications Group, Hewlett-Packard Nederland B.V., Hill & Knowlton, Hudson Netherlands, Imtech N.V., ISS Catering Services B.V., ITIM International, LBi Lost Boys, Linxtelecom, Logica, Lombard Odier, McKinsey & Company, Mövenpick Hotel, MTV Networks, Netherlands Public Broadcasting (NPO), O’Neill Group, Patlhe Oberman Advocaten, Planet Me / TNT, PPG Coatings Nederland BV, PricewaterhouseCoopers, Robeco, Robert Half International Inc., Royal Dutch Shell Group, Royal FrieslandCampina, Royal Philips Electronics, Royal Wessanen N.V., Sanoma Uitgevers, Schloer Consulting Group, Thomas Cook Nederland B.V., Tribal DDB, Unibail-Rodamco N.V., Unilever, UPC Broadband Holding Services B.V., UWV – Uitvoeringsinstituut Werknemers Verzekeringen, Van Leeuwen Pipe and Tube Group, Voestalpine Polynorm, WE Europe BV, Ymere … and more … Topic of the first event: Sustainable Profits How to achieve a sustainable profitable company? Market position, addressing client and society needs, optimal processes and cost control are key issues. 360 degrees perspective, smart planning for future needs, balancing short-, medium- and long-term interests of all stakeholders are a good start. Norms & values that are ethical in nature and a stakeholder proof business model a very good next step. Is it the deliverance and the fast implementation that make the difference? Is a sustainable business model more evolutionary than revolutionary? How to attract and retain knowledge workers? Is knowledge king? Is it a constant balancing of short- and long-term interests? With Frank de Reij, Executive Vice President and CPO, Air France KLM Sustainable Procurement at AIR FRANCE – KLM Steven Veenendaal, CEO, CRF Institute / Top Employers Mobilising people, for a profitable future Michiel Haarman, Independent Advisor and formerly International CIO EMN Post (TNT) Mobilising technology for a sustainable company Moderated by Annegien Blokpoel, CEO, PerspeXo Welcome by Lavinia Meijer, internationally renowned harpist Welcome by Lavinia Meijer “There may not be many star harpists in the world, but Lavinia Meijer has as good a chance of becoming one as any. Certainly some of the world’s great orchestras and halls have cottoned on to her talent early, as she appears with the likes of the Royal Concertgebouw and the Israel Philharmonic, while her Carnegie Hall debut came – for a solo concert – a little over a year ago.” – The British magazine Gramophone Michiel Haarman, Independent Advisor and formerly International CIO EMN Post (TNT) Mobilising technology for a sustainable company The years in which we spent our money upfront to invest in software, hardware, consultants and applications, before we could start capturing the benefits of new technologies are behind us. Welcome to software as a service, OpenSource (free) software and virtual workspaces. But how do you start using these developments in your company while improving your bottom line, agility, customer return and employee satisfaction? Using real life examples and case studies Michiel Haarman will address these issues. Bio Michiel Haarman joined TNT Logistics (now CEVA) in 2002. Until January 2010 he was responsible for the IT & CSR of TNTPost European Mail. As CIO TNT NEA he was responsible for TNT’s Corporate Social Responsibility programs and IT and spend several years in North East Asia. From 1998 to 2002 Michiel was CEO and founder of MWH Management, active in IT and logistics consultancy serving different international customers. In this function he implemented classic ERP solutions like SAP and PeopleSoft worldwide. Steven Veenendaal, CEO, CRF Institute / Top Employers Mobilising people, for a profitable future What strategic role does HR play in your organization and are they represented on the board? Why focus on internal (and external) Employer Branding today rather than tomorrow? What lessons can be learned from the world’s Top Employers? Long-term demographic trends show that the employee of the future has different needs to the employee of today. Dealing with the different needs of different generations, and the concept of “flexibility” is key to being an employer of choice in the future. Bio CRF Institute is leading organisations in certifying HR policies and practices. Its Top Employers project currently runs in 12 countries on 3 continents. Since the establishment in 1991, the CRF Institute has certified more than 10.000 large and international organisations. Before joining CRF, Steven worked from ’94-99 in several managerial positions at VNU, always focused at bringing employers and employees closer together. Frank de Reij, Executive Vice President and CPO, Air France KLM Sustainable Procurement at AIR FRANCE – KLM AIR FRANCE – KLM is actively involved in numerous CSR initiatives, as acknowledged by its leading position in the Dow Jones Sustainability Index in the airline industry. Different kinds of initiatives exist, some directly affecting the end consumer and some more internally oriented. The centralized AIR FRANCE – KLM Procurement Organization also needs to contribute to CSR objectives. In his presentation, Frank de Reij will touch upon strategic developments within the procurement domain before turning to several illustrations of CSR initiatives. Bio Frank de Reij graduated from the TU Delft in 1985 with a master’s in Engineering and an MBA from the Erasmus University, Rotterdam in 1987. Joining KLM in 1998 as VP & Managing Director Business Unit Air Logisitics, in 1999 he was appointed Senior VP Business Unit Air Cargo and joined the executive board of KLM Cargo division in 2000. overseeing all external spend – excluding aircraft – of the group. Moderated by Annegien Blokpoel, CEO, PerspeXo Bio Annegien Blokpoel is founder and director of the independent strategy firm PerspeXo. She has worked in the fields of strategy, investor relations, communications and structured finance at 2 AEX listed companies, CF PwC and MeesPierson. In the course of over 15 years she has assisted more than 35 boards / directors in formulating and realizing value strategies. She holds degrees in Economics, MBA and Archaeology and studied at the University of Amsterdam and Jerusalem. She acts on a regular basis as moderator and speaker at conferences. ces and business schools. spend – excluding aircraft – of the group.

the future of Sports, March 2010

Club of Amsterdam pdf version Supporters Hogeschool van Amsterdam Heg Consult Syntens Content Technology & Innovation Sports are especially open to (technological) innovations. To what extent technological innovation will lead to performance enhancement among sportsmen during big tournaments? What are the opportunities in this field and what is being undertaken to realise technological innovations in sports? What is the ‘Nationale Sportagenda’ and do the benefits justify the expenses? George de Jong, Director, InnosportNL In many regards The Netherlands can be considered a country of sport, not only on account of its large sporting population but also because of a fair number of companies in the sports and leisure industry. Still, the potential for innovation in this industry are not always fully realised as athletes, businessmen and scientists are not maximizing their cooperating during the development stage of innovation in sport. Sport innovation plays a major role as foundation for the Dutch sports ambition. Mr. George de Jong will provide his vision on technological developments in the area of sports. He does this in connection with the Olympic ambition and the importance of cooperation amongst ‘the golden triangle’ (Athletes, Business and Science).. Sport Facilities & Sustainability Sustainability and environmental concerns Sport facilities: an environmental disaster. Waste, energy use and noise What will be done to turn them into models of sustainability? Security: Will sports facilities become a terrorist target? Jan Tilmans, Director, Sportstill Agency Stressing the importance of sustainability during the design and development of a sports venue contributes no only to our environment but ensures that the venue is positive contribution so the surrounding community. Combining this with a clear focus on commercial and profitable management of the venue will result in benefits for owners, sport clubs and municipalities where the stadiums are located. The best results can be achieved when the sustainable, commercial and profitable management issues are integrated in the early development phase. Even existing venues can improve their results and therefore sustainability by increasing their secondary income and decreasing their costs. Amsterdam’s Olympic bid in 2028 What could the economic impact be on the municipality? What could the social impact be on the municipality? What can the legacy be for the municipality? Marco Kooiman, Program Advisor, Olympic Ambitions, Topstad Amsterdam 100 years after they were held in Amsterdam, The Netherlands have indicated a desire to host the Summer Olympic games in 2028. Both Amsterdam and Rotterdam are now looking at the feasibility of a bid. For Amsterdam, the challenge will be tremendous. Putting behind the failure of the 1992 bid and developing a consensus among the citizens will require creative and forward-thinking solutions. Can such a relatively small nation aspire to host the summit of athletic competition? Concept by John Mahnen, Heg Consult & Michael Breedt, Syntens 19:00 – 20:00 Introduction by our Moderator John Mahnen, Business Development Manager, Heg Consult Part I: George de Jong, Director, InnosportNL Technology & Innovation Jan Tilmans, Director, Sportstill Agency Sport Facilities & Sustainability Marco Kooiman, Program Advisor, Olympic Ambitions, Topstad Amsterdam Amsterdam’s Olympic bid in 2028 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion George de Jong Director, InnosportNL George de Jong (1953) completed his study at the ALO (Physical Education Teacher Training) in Groningen (the Netherlands) in 1976. In 1988 he completed his Masters Sports Management in Mobile (USA). Next he completed several national and international trainer / coach courses. As a volleyball player he participated in 35 international matches for the Netherlands. In 1982 he moved to Switzerland where he worked as a Sports Manager and Volleyball Coach. From 1983 up to and including 1989 he was employed by the American College in Switzerland as a manager, and as trainer / coach his supported his team VBC Leysin to achieve five victories in the Swiss volleyball championship. In 1989 he was appointed Technical Director of the World Volleyball Federation (FIVB) in Lausanne Switzerland. From 1995 up to and including September 2008 he held the position of Director of the Royal Dutch Equestrian Federation and it predecessor, the NHS (Dutch Equestrian Federation). Within the KNHS he mainly focused on the development of top sports and international affairs. As a sports director he is a member of the Advisory Board of Federation Equestre International (FEI) and commissioner at the soccer club Graafschap. George de Jong accepted the position of InnoSportNL Director per the first of September 2008. www.innosport.nl Jan Tilmans Director, Sportstill Agency With ‘Management Consulting’ as educational background, a broad experience in various sports: soccer, basketball and baseball. Having played various European and World Cup matches with the Dutch National Baseball team, he has a good understanding of the world of sports. He has started his career as sports consultant for the cities of Rotterdam and Amsterdam, for the city of Amsterdam he became the General Manager of the ‘Amsterdam Olympic Bidding Committee’ and the ‘Foundation Topsport Amsterdam’. His large network within both government, sport and business resulted in a key role as CEO of the Amsterdam ArenA. In this role he was responsible for the design, construction and management of the stadium. After that he became independent sports consultant, working on the development of many sports venues all over the world, for a while he combined this role with the role of General Manager of the Olympic gold winning National Men’s Volleyball team at Atlanta ’96. Mr. Tilmans has an educational background in ‘Management Consulting’ and a broad experience in various sports. He holds caps for playing European and World Cup matches with the Dutch National Baseball team resulting in a good understanding of the world of sports. Mr. Tilmans started his career as sports consultant for the cities of Rotterdam and Amsterdam. Furthermore he became General Manager of the ‘Amsterdam Olympic Bidding Committee’ and the ‘Foundation Topsport Amsterdam’. His large network within government, sports and business lead to a key role as CEO of the Amsterdam ArenA – one of the world’s first multi-functional stadiums, being responsible for the design, construction and management of the stadium. Subsequently he became freelance sports consultant, working on the development of sports venues all over the world. Besides, he was General Manager of the Olympic gold winning National Men’s Volleybal team in Atlanta ’96. www.sportstill.nl Marco Kooiman Program Advisor, Olympic Ambitions, Topstad Amsterdam Marco Kooiman graduated with a degree in Political Science from the University of Leiden. He currently works for the City of Amsterdam in the Topstad Amsterdam office. He is the vice-director of the Olympic Ambition Team. Marco is also an avid sportsman. He has taken part in the Alpe d’Huzes cycling in France and was a student championship swimmer in 1995 and 1996. www.topstad.amsterdam.nl John Mahnen Business Development Manager, Heg Consult John has over twenty years experience in the field of sports operations and marketing. He has developed a strong network in various sports and disciplines including vendors, venues, merchandisers and media. He had the good fortune to work with a mentor for many years who himself had been a General Manager of several professional teams in the US: Dick Verlieb. Together, they developed an exhaustive checklist for organising sports events that remains the cornerstone of any successful event. John was a member of an interest group that successfully lobbied the National Football League to locate a team in Amsterdam for the World League of American Football. In that role, he assisted in the market research, feasibility studies and preliminary negotiations with various vendors as well as publicity and the official announcement ceremony. He also worked on sales, promotion, public relations and football development activities. He left the team after the first season to work in the field of telecommunications but continued to assist the organisation in sponsoring, ticket sales and grassroots development. He also assisted in the production of the Dutch broadcasts of NFL football. In 2007, John joined a group of professionals in the consulting group HEG. In 2009, he was asked to produce a Sumo event for the Japanese Chamber of Commerce. This event, held in the Heineken Music Hall, was a tremendous success. He currently is working on a number of corporate sporting events and an exciting new sustainable event concept. Born in 1964, John holds a Bachelor of Arts degree in economics from Kent State University where he was also a member of the Lacrosse team. He received his MBA from Nijenrode University in 1990. He continues to be active in American Football as president of the Crusaders, a game official and a member of the Rules and Regulations Committee of the European Federation of American Football. hegconsult.com

title journal - Club of Amsterdam

Club of Amsterdam Journal, February 2006, Issue 63

Content eID for business in BelgiumKnowledge based Risk ManagementClub of Amsterdam blogNews about the future of Electronic IdentityNews about the FutureNext EventSummit for the Future blogRecommended BookHydropolisAnnouncements Agenda Club of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe eID for business in Belgium  eID for business in Belgium The citizen will receive his identity card from his municipality, which is electronically connected to the federal government, the approved societies and the certification authorities that participate to the eID project at various levels. The National register also plays a key part in the organization as well as in the surveillance of the system. Objective of the eIDThe implementation of the electronic identity card (eID) is part of an e-Government project in order to simplify the administration and to modernize the public services. Objective of the eIDThe implementation of the electronic identity card (eID) is part of an e-Government project in order to simplify the administration and to modernize the public services. The electronic identity card allows the citizen to identify himself electronically from a distance and to dispose of a legally valuable electronic signature. The result is a quick and customer-oriented service which guarantees the security of the private data of the owner. The appearance of those applications combined with the legal recognition of the electronic signature will rapidly and safely replace a part of the paper documents by their electronic equivalent. Visible dataThe electronic identity card has the same size as a bank card. The basic identity informations are visible (name, first name, gender, nationality, place and date of birth, signature, national number and period of validity of the card) and you will also find a photo of the bearer. These informations (picture included) are also electronically contained in the card. The address of the owner and two electronic certificates complete the information’s that are encrypted on the chip. Objective of the eIDThe implementation of the electronic identity card (eID) is part of an e-Government project in order to simplify the administration and to modernize the public services. The electronic identity card allows the citizen to identify himself electronically from a distance and to dispose of a legally valuable electronic signature. The result is a quick and customer-oriented service which guarantees the security of the private data of the owner. The appearance of those applications combined with the legal recognition of the electronic signature will rapidly and safely replace a part of the paper documents by their electronic equivalent. Visible dataThe electronic identity card has the same size as a bank card. The basic identity informations are visible (name, first name, gender, nationality, place and date of birth, signature, national number and period of validity of the card) and you will also find a photo of the bearer. These informations (picture included) are also electronically contained in the card. The address of the owner and two electronic certificates complete the information’s that are encrypted on the chip. Electronic dataThe chip of the electronic identity card contains the following information: the same informations as the one that are visible on the card (including the picture)the address of the card owner;the identity and signature keys;the identity and signature certificates;the service provider of the certification;the information necessary for the authentification of the card;the information necessary for the for the protection of the electronically visible data that are encrypted on the card;the information necessary for the use of the corresponding qualified certificates. The standard digital certificates allow the citizens to make an electronic signature and to identify themselves when they perform electronic transactions. They are also valid for the different e-Gov applications and for a private use, like for example: sending of electronic registered mail;signed e-mails;online signing of contracts;authentification by web browsers (e-Banking, e-Contracting…) PossibilitiesBaring in mind that this list is not exhaustive, here some ideas of how to use the card: At the counterAt numerous counters, you have to verify the identity of the person first before you can manually introduce those data in a computer. Thanks to the eID, all this will be done automatically and without any error.On-line contracts and “tele-statements”…At any time of the day and without leaving your home, you can complete and sign on-line forms, contracts, and documents. The automatic treatment of these forms simplifies the manual process and allows the drawing of new information and opportunities thanks to an electronically operated information.Physical access controlThe authentification based on the eID offers a greater security access without generating supplementary compatibility problems and allows the use of a limited infrastructure investment.On-line access controlIt is possible to control the access to website portals, websites for the exchange of files, Webmail, limited users collectivity, teleworking, fidelity programs, e-Commerce, tickets sale, and so on. In the SSL protocol, the eID card can be immediately used without any supplementary development. ExamplesHere are some more concrete examples of the eID card Car and tool renting…The service on the counter is improving thanks to the acceleration of the administrative tasks.Banks / Insurance companiesStatements without having to move, information demands by using the eID, signing of standard contracts and opening of an account without having to go out, access control to make operations on accounts, simplification of the security measures used in telebanking…Ticketing servicesOn-line reservations are easier thanks to the identification of the inquirer.Direct contact with the customersBy putting new services on-line, you will benefit a direct contact with your clients, who are perfectly identified.TeleworkYour employees can do telework without needing important technological security investments. Knowledge based Risk Management Summit for the Future 2006 on Risk  May 3-5 from the program …. Interdisciplinary Stream:Values and Spirituality Why do human beings resort so quickly to armed conflict when it is so clear that no one really wins wars? Why do we refuse to adapt dialogue and reconciliation as means to resolving conflict in spite of evidence that it works and wars don’t? Why is there such widespread public legitimacy for outmoded ways of thinking about leadership and the future? Are human beings ready to leap into a new consciousness, a more mature stage in our evolution, and become “global patriots”? There is no doubt that we have the ability to make this leap. The question: will we choose to? John Renesch, Author, Getting to the Better Future: A Matter of Conscious ChoosingConscious Living, Conscious Work: Becoming Global PatriotsSan Francisco-based author John Renesch points to the opportunity facing humankind to consciously evolve to a new and unprecedented level of maturity, and create a just, sustainable and compassionate world. By adopting a new worldview, human beings can take advantage of the extraordinary possibilities that are inherent in what he refers to as “a communion of technology with spirit,” or co-creation. This option has never before been available in human history and, if recognized and acted upon, can launch us into a new era of maturity, wisdom and consciousness. Bill Liao, Senior Partner & Director, openBC / CEO Finaxis AGReputation Risk – how to survive networking in the digital ageReputation is closely linked to your system of values …Manging risk to your reputation involves– identifying your values …– communicating them clearly and– making sure to reflect them in your actions … Moderated by Jonathan Marks, Director, Critical Distance BV Club of Amsterdam blog Club of Amsterdam blogOctober 26: Synthesis of elBulli cuisineOctober 14: The new Corinthians: How the Web is socialising journalismSeptember 20:  A Future Love Story News about the future of Electronic Identity Sxip Identity Sxip Identity is building simple, secure, and open Identity 2.0 solutions for the Web. Sxip Access: On-Demand Identity ManagementAs critical customer data moves beyond your firewall, control over access and usage should not. The unique provisioning and single sign-on capabilities of Sxip Access extend the security and manageability of your corporate network to your hosted application. SXIP: Enabling Authentic Internet IdentitiesSXIP – the Simple, eXtensible Identity Protocol is the power behind Identity 2.0. SXIP is a simple mechanism that gives users control over their online identities and provides websites with the ability to construct rich user-centric relationships. Smart University “Smart University” (2nd edition) is an educational programme dedicated to advanced technologies of Smart Card, e-ID and AmI. Successfully launched in 2005 “Smart University” relies on a strong academic background provided by its 15 partner European Universities. This approach is completed by cases and live testimonials from R&D labs and industry researchers that focus on the newest developments of technologies… News about the Future Sugars to make polylactic acidNatureWorks produces and sells a renewable-resource-based resin derived entirely from the sugar found in common field maize (corn). Examples:QDC’s PET bottles can be custom molded to provide the size or shape. With its clarity and its ability to project no odor and no taste, QDC’s PET bottle is the perfect compliment to water, juice, and even milk Called “CornCard USA” by Arthur Blank & Co., the card itself can be composted, incinerated and mechanically recycled in industrial facilities. This new corn-based card can be used in the same applications as the more traditional petroleum-based counterparts. Financial Times series on “mastering risk” A delicate balance between risk and rewardBy Eamonn Kelly and Steve Weber Is risk bad for business? In the uncertain, complex and volatile environment of 2005, it no doubt seems to many executives to be so. Risk is something to be managed, reduced, hedged or sold to others. But it is worth recalling that the original concept of risk, derived from early European seafaring adventurism, contained a powerful sense of opportunity and reward as well as downside and danger. We believe that, in the future, winning businesses will be those that are best able to balance coping strategies, which are defensive and focused on avoiding downside risks, with an increasing mix of exploitation and exploration strategies, which embrace risk and make the most of the opportunities it presents. This will require more than just continuous improvement in traditional risk management tools – it will also involve a shift in mindset and focus. Next Event: Wednesday, March 29, 16:30-19:15 the future of Electronic Identity Wednesday, March 1st, 2006Registration: 16:00-16:30, Conference: 16:30-19:15Where: Syntens, De Ruyterkade 5, 1013 AA Amsterdam [Building of the Chamber of Commerce] WithJan Willem Broekema, Programme Manager, Open Source Software programme OSOSS, National Co-ordinator Open Standards:ID by Law – Is the European Directive valid in 10 years?Dennis van Ham, Consultant, Information Risk Management, KPMG:Electronic identity: are you (proven) in control?Marcel van Beek, Program Manager, Passenger Process, Amsterdam Airport Schiphol:The new self service airport and the role of electronic identity and our Moderator Homme Heida, Promedia, Member of the Club of Amsterdam Round Table Summit for the Future blog    Summit for the Future bloghttp://summitforthefuture.blogspot.com July 13:  Summary of the Summit for the Future 2006May 22:  Dispatches from the Frontier Recommended Book Knowledge Management Tools and Techniques : Practitioners and Experts Evaluate KM Solutionsby Madanmohan Rao Knowledge management (KM) – or the practice of using information and collaboration technologies and processes to capture organizational learning and thereby improve business performance – is becoming one of the key disciplines in management, especially in large companies. Many books, magazines, conferences, vendors, consultancies, Web sites, online communities and email lists have been formed around this concept. This practical book focuses on the vast offerings of KM solutionstechnology, content, and services. The focus is not on technology details, but on how KM and IT practitioners actually use KM tools and techniques. Over twenty case studies describe the real story of choosing and implementing various KM tools and techniques, and experts analyse the trends in the evolution of these technologies and tools, along with opportunities and challenges facing companies harnessing them. Lessons from successes and failures are drawn, along with roadmaps for companies beginning or expanding their KM practice. The introductory chapter presents a taxonomy of KM tools, identifies IT implications of KM practices, highlights lessons learned, and provides tips and recommendations for companies using these tools. Relevant literature on KM practices and key findings of market research groups and industry consortia such as IDC, Gartner and APQC, are presented. The majority of the book is devoted to case studies, featuring clients and vendors along the entire spectrum of solutions: hardware (e.g. handheld/wearable devices), software (e.g. analytics, collaboration, document management) and content (e.g. newsfeeds, market research). Each chapter is structured along the “8Cs” framework developed by the author: connectivity, content, community, commerce, community, capacity, culture, cooperation and capital. In other words, each chapter addresses how appropriate KM tools and technologies help a company on specific fronts such as fostering adequate employee access to knowledge bodies, user-friendly work-oriented content, communities of practice, a culture of knowledge, learning capacity, a spirit of cooperation, commercial and other incentives, and carefully measured capital investments and returns. Vendor history, product/service offerings, implementation details, client testimonials, ROI reports, and future trends are highlighted. Hydropolis Hydropolis Hydropolis in Dubai is the world’s first luxury underwater hotel. In order to enter this surreal space, visitors will begin at the land station. This 120m woven, semicircular cylinder will arch over a multi-storey building. We want to create the first ever faculty for marine architecture because I believe that the future lies in the sea, including the future of city planning. I am certain that one day a whole city will be built in the sea. Our aim is to lay the first mosaic by colonising the sea.” Architect Hauser plans to incorporate many different elements associated with the sea. He views his creation as a place where those who do not dive – or do not even swim – can experience the tranquillity and inspiration of the underwater world. Announcements Don’t StopBusiness Innovation Conference in Copenhagen on 15 March 2006. Copenhagen Institute for Futures Studies (CIFS) presents some of the worlds most innovative thinkers. They are the creators of the ideas that will shape the future of our society and your business. And they all have successful experience implementing them – in Shell, IKEA, Coca-Cola, IBM, PlayStation, Apple, UK Cabinet Office, etc. If you’re looking for the winning ideas of tomorrow, be part of this unique international event and experience how these masters of the Creative Class think. Be inspired by their knowledge and ideas and feel the transformation power. Meet Arie de Geus, Adam Morgan, John Grant, Geoff Mulgan, and CIFS on this event. Brian Tracy about Maximum Achievement One of the most popular professional speakers from the US is coming to The Netherlands on April 27th. Brian Tracy is the world’s leading authority on personal and business success. He had written more books, formulated more specific training programs and impacted more people in the corporate and entrepreneurial world than probably any other respected author, lecturer or peak performance expert. In Amersfoort he will speak about achieving more results, strategies and habits of high performers and Leadership. Agenda March 1the future of Electronic IdentityApril 26the future of Drugs & PharmaWednesday, April 26, 2006, 16:00-19:15Location: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] May 3Opening Event Summit for the Future 2006May 3, morningWhen: Wednesday, May 3, 2006 May 3-5Summit for the Future 2006May 3-5, 2006The topics are Life Sciences, Media & Entertainment, Trade – Asia, Healthcare, Corporate Governance, Innovation as Risk Taking, Knowledge based Risk Management, Values and Spirituality, Cross-Cultural Competence and Creative Leadership.Where: HES School of Economics and Business, Fraijlemaborg 133, 1102 CV Amsterdam Zuidoost May 31the future of Reputation Management June 28the future of Journalism / Ethics in Journalism Club of Amsterdam Open Business Club    Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …

title journal - Club of Amsterdam

Club of Amsterdam Journal, March 2006, Issue 64

Content Your Voice on eGovernment 2010Values and SpiritualityClub of Amsterdam blogNews about the future of GovernanceNews about the FutureNext EventSummit for the Future blogRecommended BookConsumer Idealized DesignIce Hotel Quebec-CanadaAnnouncements Agenda Club of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Your Voice on eGovernment 2010 Your Voice on eGovernment 2010by European Commission Information Society and Media Directorate-General Stakeholders of eGovernment in Europe had the opportunity to let their voice be heard on future eGovernment policy through an online consultation run from the 4th October to the 7th December 2005, at the website “Your Voice in Europe”. Executive summary From October to December 2005 an online public consultation was held via Your Voice (http://europa.eu.int/yourvoice/) on future eGovernment policy towards 2010. In total, 403 respondents (citizens, public administrations and businesses covering all the European Union Member States and a number of countries from outside of the EU) answered questions about: inclusive eGovernmentinclusive eGovernmentcitizen involvement, participation and democracyhigh impact servicesefficient & effective eGovernmentkey enablers About 92% of the respondents agreed with the suggested approach to focus eGovernment policy on a small number of priorities with high impact. The responses to the questionnaire strongly support objective-setting as formulated in the Ministerial Declaration adopted at the Manchester Ministerial Conference on 24 November 2005. Priority focuses for inclusive eGovernment policy towards 2010 were: the increase of the access and the use of public services by active promotion and more accessible solutions; the design of public policies and services by eGovernment in such a way, that no citizen and businesses risks being excluded; and a better access to market, tenders and business opportunities in the public sector to SMEs. The most significant main barriers to progress mentioned were: lack of interoperability; organisational barriers and the lack of ease of use. The preferred priority actions, according to the respondents include: proactive approach to be used by public administrations; training of public administrations, and exchange of good practices on inclusivity strategies and solutions at EU level. Concerning citizen involvement, participation and democracy, there is in general the opinion (64%), that eParticipation and eVoting can help or most likely help closing the democratic deficit. As main barriers are mentioned: lack of trust and security, insufficient access to information and communication technologies and lack of leadership. Main actions should be providing of solutions for eParticipation by a choice of channels (e.g. TV, cell-phone…), exchange of experiences and solutions as well as the creation of awareness. Citizens mobility and social security, citizens mobility in work and public eProcurement are the main high impact services on which eGovernment policy should focus by 2010. The respondents have seen as main barriers again the lack of interoperability, organisational barriers followed by national legislation. They recommended as main actions the exchanging of experience on technical and non-technical aspects, support by the structural funds and CIP and provision of incentives to share in developments of solutions.In electronic public procurement, 50-99% public procurement take-up was mentioned most frequently as target by 2010. Main actions in this area should be harmonised electronic signatures to enable the replacement of paper documents and changes in national legislation. In efficient & effective eGovernment, the most important objectives to be achieved by 2010 are stated to be improving the quality of services, based on user satisfaction and reducing the administrative burden for businesses and citizens. As main barriers, lack of interoperability,organisational barriers and insufficient skills of the administration were identified. As main actions, good practice sharing, development of innovative and transformative eGovernment solutions at EU level as well as activities for stimulating the use of open standards and pooling software were recommended. The European eGovernment policy should focus on electronic identification and authentication, good practice and solutions sharing and organisational change as key enablers. 88% of the respondents agreed or strongly agreed that the use of national electronic identification schemes in secure and trustworthy transactions with eGovernment services in other Member States should be enabled. As main barriers in realising electronic identification & authentication for public services across borders were seen the lack of interoperability, national legislation and lack of awareness of benefits. The main actions should be: mutual recognition of electronic identities provided by Member States, a federated, multilevel e-Identity model, and a framework for interoperable electronic documents.Changes in EU legislation do not play a strong role in the proposed actions in each of the areas. Values and Spirituality Summit for the Future 2006 on Risk May 3-5from the program …. Interdisciplinary Stream:Values and Spirituality Why do human beings resort so quickly to armed conflict when it is so clear that no one really wins wars? Why do we refuse to adapt dialogue and reconciliation as means to resolving conflict in spite of evidence that it works and wars don’t? Why is there such widespread public legitimacy for outmoded ways of thinking about leadership and the future? Are human beings ready to leap into a new consciousness, a more mature stage in our evolution, and become “global patriots”? There is no doubt that we have the ability to make this leap. The question: will we choose to? John Renesch, Author, Getting to the Better Future: A Matter of Conscious ChoosingConscious Living, Conscious Work: Becoming Global PatriotsSan Francisco-based author John Renesch points to the opportunity facing humankind to consciously evolve to a new and unprecedented level of maturity, and create a just, sustainable and compassionate world. By adopting a new worldview, human beings can take advantage of the extraordinary possibilities that are inherent in what he refers to as “a communion of technology with spirit,” or co-creation. This option has never before been available in human history and, if recognized and acted upon, can launch us into a new era of maturity, wisdom and consciousness. Bill Liao, Senior Partner & Director, openBC / CEO Finaxis AGReputation Risk – how to survive networking in the digital ageReputation is closely linked to your system of values …Manging risk to your reputation involves– identifying your values …– communicating them clearly and– making sure to reflect them in your actions … Moderated by Jonathan Marks, Director, Critical Distance BV Club of Amsterdam blog Club of Amsterdam blogOctober 26: Synthesis of elBulli cuisineOctober 14: The new Corinthians: How the Web is socialising journalismSeptember 20:  A Future Love Story News about the future of Governance “eCitizenship for All” 2005 benchmark survey eEurope: In the context of eEurope, the survey focused on the following three topics: restructuring of services, so that more services can be provided electronically; encouraging citizens to use the Internet; and the rolling-out of broadband infrastructures. Most of the participating cities are taking a long-term approach towards eGovernment. […] Employment: A majority of cities have developed policies to support the creation of new jobs in the knowledge economy. Those participating cities that were able to provide figures reported that they had managed to achieve an increase in the numbers of new jobs being created – with an average increase of 7%. Most cities have also developed policies establishing new facilities for business. […] Education: To participate fully in the Information Society, […] Most cities are working directly with schools and/or with other providers of education, although there are significant differences between cities in different countries, related to the differing roles of local governments in the field of education. Governance: Good governance – in terms of transparency, accountability, efficiency and effectiveness – is a critical success factor for achieving the Lisbon goals. […] There is a positive correlation between the level of achievement of the Lisbon goals and the instruments of governance used for justification of expenditures to outside stakeholders and the assessment of policy effectiveness. External demand for justifications of expenditures and transparency in measuring actual results appears to have a greater influence than internal operations and responsibilities. eCitizen portal in SingaporeThe eCitizen portal heralds a new era for the Singapore Public Service by transforming the way in which the public interacts with government agencies. Under the e-Government Action Plan, all public services that are suitable for electronic delivery or can tap on electronic channels to improve service delivery will be designated for transformation. This is in line with Singapore’s vision for service excellence among all government agencies. News about the Future Sleep phase alarm clock aXbo registers your individual optimal wake up time via your body movements and wakes you up in between the last 30 minutes before your wake up time. Your movements are detected and gathered with a comfortable towelling wristband and submitted to the sleep phase alarm clock. 8GB Hard Disk embedded in smartphone Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, is reinforcing its technology leadership by unveiling the world’s first 8GB Hard Disk embedded smartphone (model: SGH-i310). The i310 combines a phone, a digital camera, and a MP3 player with its immense storage capacity. It enables users to carry around 2,000 songs (4MB/song) wherever they go. Next Event: Wednesday, March 29, 16:30-19:15 the future of Governanceparticipatory democracy Wednesday, March 29, 2006Registration: 16:00-16:30, Conference: 16:30-19:15Where: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [next to Nieuwmarkt] WithJoop de Wit, Institute of Social Studies: Managing the Indian Metropolis:New Forms of Governance in Mumbai and DelhiOebele Bruinsma, Synmind bv:Order from Chaos Wybren Meijer & Pieter Pijlman, Futureconsult:Scenarios on Local Governance and Participatory Democracy – Method and Outcomes and our Moderator John Grüter, Systems Thinker, ICT Generalist, Technology Affectionado, Change Agent, Principal, Digital Knowledge Summit for the Future blog    Summit for the Future bloghttp://summitforthefuture.blogspot.com July 13:  Summary of the Summit for the Future 2006May 22:  Dispatches from the Frontier Recommended Book Getting to the Better Future: A Matter of Conscious Choosingby John E. Renesch, Anita Roddick This latest book by John Renesch puts forth a vision for historic transformation for all humankind. It pictures a global future full of possibilities – a much “better future” than the one that appears most likely if we rely upon probabilities and forecasts based on existing trends. Not only that, but the author points directly to the business community as the segment of our society that can best lead the rest of the world in such an incredible transition for all humanity. Consumer Idealized Design Consumer Idealized Design: Involving Consumers in The Product Development Processby Susan Ciccantelli and Jason Magidson A product or service is designed effectively if it provides consumers with what they want, rather than merely removing what they do not want. But determining what consumers need or will want is an effort that does not often meet with success. In fact, suppliers’ beliefs about consumers’ wants have led to more product failures than successes. The main reason for this is not hard to understand: Consumers’ needs and desires are elusive because consumers themselves generally have not consciously formulated what they are or how to fulfill them. Even when consumers are aware of what they want and are willing to reveal it, their wants are likely to be conditioned by what is available. And when the product or service available is basically unsatisfying to them, they are unlikely to reveal startling new desires or concepts. At best, the typical ways in which consumers are involved in product design-focus groups, surveys and questionnaires-tend to elicit mostly information about what they do not want, rather than startling new insights about what they really want or need. This is due in part to the fact that people often attempt to provide answers that they think the inquirer wants, rather than probe for their own preferences. So the search continues, and product developers continue to seek ways to help consumers (1) become more aware of what they need or want, and (2) reveal these wants as accurately as possible. One such way, developed by Russell L. Ackoff, is a process called Consumer Idealized Design (Consumer Design). Consumer Idealized Design Consumer design involves actual or potential consumers in an unconstrained design of their ideal product or service. In consumer design, participants are told not to be concerned with the feasibility of the designs they create, only with their desirability. They are also encouraged to specify ways in which the product might be made flexible enough to accommodate changes in consumers’ needs. In proposing the design, consumer participants are free of all constraints except two: (1) The product or service cannot involve any technology that does not currently exist. For example, a participant could say that she wants publicly available drive-it-yourself taxis that are coin-operated, because the technology exists to construct them. On the other hand, she cannot say that she wants an automobile that can run on water, since this is not possible using current (proven) technology. In some cases, knowing whether technology exists to realize consumers’ designs may be difficult to assess. However, we have found that the collective knowledge of a group is generally sufficient to make decisions regarding the inclusion of uncertain technological capabilities. The product or service must conform to the law. This constraint extends to any rules or regulations imposed by the government that limit the use of the product or service. For example, one cannot design an automobile that emits a poisonous gas. Consumer design starts from the ground up and ignores feasibility in the early stages of the design process. This is because it is based on the belief that the principal obstruction to creativity is a preoccupation with feasibility, a condition that is usually associated with self-imposed (rather than actual) constraints. Consumer design assumes that, given the proper tools and facilitation, average consumers are often best equipped to design-from a functional standpoint-those products and services that are required for situations with which they have become familiar. It is this input from consumers early on in the product development process that differentiates consumer design sessions from traditional focus groups and surveys. […] Ice Hotel Quebec-Canada Ice Hotel Quebec-Canada The Ice Hotel Quebec-Canada, located just outside Quebec City, will be open from January to April, 2006. The architecture of the Ice Hotel is unique every year. Each year talented artists create even more intricate and intriguing designs. This magnificent architectural wonder offers sensational experiences that are sure to please anyone who visits or spends the night. Photos by Sandra Bellefoy, friend and ambassador to the Ice Hotel: Announcements 9th International Conference on Technology Policy and Innovation “SCIENCE, SOCIETY AND SUSTAINABILITY”Santorini, Greece, 18-21 June 2006 Agenda April 26the future of Drugs & PharmaWednesday, April 26, 2006, 16:00-19:15Location: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] May 3Opening Event Summit for the Future 2006 May 3, morningWhen: Wednesday, May 3, 2006, 09:30-12:00Registration Desk: 08:30-09:30Where: HES School of Economics and Business, Fraijlemaborg 133, 1102 CV Amsterdam Zuidoost May 3-5 Summit for the Future 2006May 3-5, 2006The topics are Life Sciences, Media & Entertainment, Trade – Asia, Healthcare, Corporate Governance, Innovation as Risk Taking, Knowledge based Risk Management, Values and Spirituality, Cross-Cultural Competence and Creative Leadership.Where: HES School of Economics and Business, Fraijlemaborg 133, 1102 CV Amsterdam Zuidoost Information May 31the future of Reputation Management June 28the future of Journalism / Ethics in Journalism Club of Amsterdam Open Business Club    Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …

the future of Biosensing, February 2010

Club of Amsterdam pdf version Supporter Waag Society www.waag.org Content Biosensing is the conversion of biological processes into useful information. Incorporating “a variety of means, including electrical, electronic, and photonic devices; biological materials (e.g., tissue, enzymes, nucleic acids, etc.) and chemical analysis” biosensing produces signals to detect biological elements, using related technologies to convert these signals into readable data. From biomedicine to food production, environment to security and defense, biosensing addresses a rapidly growing industry in this field. What is more, the Netherlands is home to a number of scientists who are currently working on a number of biosensors, promising to come up with groundbreaking new technologies in all. For the “Future of Biosensing” a few of these scientists are going to share some insights of their work to describe how our future might be effected as a result of these developments. Biosensors are already reflected and integrated in gaming, interactive multimedia as well as in conceptual art. We are opening the door for an interesting dialogue about these applications and scientific developments. Concept: Iclal Akcay, research journalist & moderator Davide Iannuzzi, Associated Professor, VU University Amsterdam Fiber-top micromachined devices: biosensors on the tip of a fiber One of the most fascinating opportunities currently offered by microtechnology is the possibility to fabricate miniaturized instruments out of mechanical parts that can easily fit within the volume offered, for comparison, by a human hair. In this presentation, I will introduce a new generation of micromachined devices obtained by carving tiny diving boards on top of a 0.1 mm optical fiber, and I will discuss its potentiality for the future development of a new class of all-optical, user-friendly biochemical sensors. Robert Shepherd, Founder, Eduverse Virtual worlds and biosensors “Biosensing Feedback” – New interface modalities give us a better way to interpret biosensor data This will be a talk about interface devices such as: The Brainport Tongue Device, The vOICe device, TNO Sensor Vest, Brain Control Devices, Rat brain robot, etc. and their possible application for interpreting biosensing data. Bert Mik, Scientist and anesthesiologist, Erasmus Medical Center Towards bedside monitoring at the subcellular level Measurement of blood pressure, cardiac output and oxygen saturation of blood are standard of care in critically ill patients. However, treatment of these macroscopic parameters does not guarantee adequate delivery of oxygen to tissues and cells. Therefore, novel techniques to gain better insight in oxygen delivery and utilization at the (sub)cellular level are needed. I will present the first technique to measure oxygen inside mitochondria, the cellular organelles that consume oxygen and nutrients to generate the energy needed to sustain life. Christian Nold, artist, designer and educator “Bio Mapping” – an exhibition The Bio Mapping project investigates the implications of creating technologies that can record, visualise and share with each other our intimate body-states. To practically explore this subject, I invented and built the Bio Mapping device, which is a portable and wearable tool recording data from two technologies: a simple biometric sensor measuring Galvanic Skin Response and a Global Positioning System (GPS). The bio-sensor, which is based on a lie-detector, measures changes in the sweat level of the wearers’ fingers. The assumption is that these changes are an indication of ‘emotional’ intensity. The GPS part of the device also allows us to record the geographical location of the wearer anywhere in the world and pinpoint where that person is when these ‘emotional’ changes occur. 19:00 – 20:00 Introduction by our Moderator Iclal Akcay, Research Journalist Part I: Davide Iannuzzi, Associated Professor, VU University Amsterdam Fiber-top micromachined devices: biosensors on the tip of a fiber Robert Shepherd, Founder, Eduverse Virtual worlds and biosensors Bert Mik, Scientist and anesthesiologist, Erasmus Medical Center Towards bedside monitoring at the subcellular level Christian Nold, artist, designer and educator “Bio Mapping” – an exhibition 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Davide Iannuzzi Associated Professor, VU University Amsterdam After his PhD in Physics in Italy, D.I. worked for four years as a postdoctoral fellow at Bell Laboratories and Harvard University, where he studied the role of quantum electrodynamical forces in microtechnology. In 2005 he moved to the VU Amsterdam, where he is currently an Associated Professor, VIDI fellow, and ERC fellow. His research activity is focused on the investigation of fundamental phenomena at the micron scale and in the development of new approaches in microtechnology. He is author of 4 patent applications and more than 50 publications, and has received several awards and research grants in recognition of his ideas, his inventions, and his teaching achievements. www.nat.vu.nl/CondMat/iannuzzi Robert Shepherd Founder, Eduverse Robert Shepherd is a graduate from the University of Toronto and the Ontario College of Art. He has been working with electronic media since 1978. His goal is to create more intuitive integration between abstract/synthetic worlds and the real world. In Feb 2008 he established The Eduverse Foundation to further his goals of promoting virtual environments for educational purposes. In this short time the Eduverse has had 3 symposia, initiated the emocracy project and the MEP, presented at the ibc and the Waag Society, acted as educational consultant to surfnet and kennisnet, been involved with TEDxAmsterdam, Picnic and ESUG and has taught virtual world strategies to educators from various universities in The Netherlands. His client list includes ING Bank, IBM, NASA and Microsoft. www.eduverse.org www.micropolisonline.com Bert Mik Scientist and anesthesiologist, Erasmus Medical Center Bert Mik studied applied mathematics and physics at the Technical University Eindhoven before becoming a medical doctor. He is working on optical techniques for studying tissue oxygenation and developed the first technique to measure mitochondrial oxygen tension in vivo. He is currently a resident in anesthesiology at the Erasmus Medical Center in Rotterdam and his research focuses on tissue oxygenation in the perioperative setting. He is author of several patent applications and (co)authored over 20 scientific papers in this field. Recently, together with two partners, he founded Photonics Healthcare B.V., a company aimed at bringing innovative optical technology for monitoring of mitochondrial function into clinical practice. www.erasmusmc.nl photonicshealthcare.com Christian Nold artist, designer and educator Christian Nold is an artist, designer and educator working to develop new participatory models for communal representation. In 2001 he wrote the well received book ‘Mobile Vulgus’, which examined the history of the political crowd and which set the tone for his research into participatory mapping. Since graduating from the Royal College of Art in 2004, Christian has led a number of large scale participatory projects and worked with a team on diverse academic research projects. In particular his ‘Bio Mapping’ project has received large amounts of international publicity and been staged in 16 different countries and over 1500 people have taken part in workshops and exhibitions. These participatory projects have a strong pedagogical basis and grew out of Christian’s formal university teaching. He is currently based at the Bartlett, University College London. www.softhook.com Iclal Akcay Research Journalist Having worked in Turkey and Germany as a tv reporter and radio editor Iclal Akcay has recently earned an MSc degree in Science and Technology Studies at the University of Amsterdam. Her master thesis was concentrated on the World Health Organization and the Bird Flu. In researching and elaborating her interests in politics and women’s issues she has developed a socio-scientific understanding rooted in a multidisciplinary approach. Currently she is particularly interested in investigating the relationship between various emerging theories and developing technologies based on the plasticity of the brain. Club of Amsterdam pdf version Supporter Waag Society www.waag.org Content Biosensing is the conversion of biological processes into useful information. Incorporating “a variety of means, including electrical, electronic, and photonic devices; biological materials (e.g., tissue, enzymes, nucleic acids, etc.) and chemical analysis” biosensing produces signals to detect biological elements, using related technologies to convert these signals into readable data. From biomedicine to food production, environment to security and defense, biosensing addresses a rapidly growing industry in this field. What is more, the Netherlands is home to a number of scientists who are currently working on a number of biosensors, promising to come up with groundbreaking new technologies in all. For the “Future of Biosensing” a few of these scientists are going to share some insights of their work to describe how our future might be effected as a result of these developments. Biosensors are already reflected and integrated in gaming, interactive multimedia as well as in conceptual art. We are opening the door for an interesting dialogue about these applications and scientific developments. Concept: Iclal Akcay, research journalist & moderator Davide Iannuzzi, Associated Professor, VU University Amsterdam Fiber-top micromachined devices: biosensors on the tip of a fiber One of the most fascinating opportunities currently offered by microtechnology is the possibility to fabricate miniaturized instruments out of mechanical parts that can easily fit within the volume offered, for comparison, by a human hair. In this presentation, I will introduce a new generation of micromachined devices obtained by carving tiny diving boards on top of a 0.1 mm optical fiber, and I will discuss its potentiality for the future development of a new class of all-optical, user-friendly biochemical sensors. Robert Shepherd, Founder, Eduverse Virtual worlds and biosensors “Biosensing Feedback” – New interface modalities give us a better way to interpret biosensor data This will be a talk about interface devices such as: The Brainport Tongue Device, The vOICe device, TNO Sensor Vest, Brain Control Devices, Rat brain robot, etc. and their possible application for interpreting biosensing data. Bert Mik, Scientist and anesthesiologist, Erasmus Medical Center Towards bedside monitoring at the subcellular level Measurement of blood pressure, cardiac output and oxygen saturation of blood are standard of care in critically ill patients. However, treatment of these macroscopic parameters does not guarantee adequate delivery of oxygen to tissues and cells. Therefore, novel techniques to gain better insight in oxygen delivery and utilization at the (sub)cellular level are needed. I will present the first technique to measure oxygen inside mitochondria, the cellular organelles that consume oxygen and nutrients to generate the energy needed to sustain life. Christian Nold, artist, designer and educator “Bio Mapping” – an exhibition The Bio Mapping project investigates the implications of creating technologies that can record, visualise and share with each other our intimate body-states. To practically explore this subject, I invented and built the Bio Mapping device, which is a portable and wearable tool recording data from two technologies: a simple biometric sensor measuring Galvanic Skin Response and a Global Positioning System (GPS). The bio-sensor, which is based on a lie-detector, measures changes in the sweat level of the wearers’ fingers. The assumption is that these changes are an indication of ‘emotional’ intensity. The GPS part of the device also allows us to record the geographical location of the wearer anywhere in the world and pinpoint where that person is when these ‘emotional’ changes occur. 19:00 – 20:00 Introduction by our Moderator Iclal Akcay, Research Journalist Part I: Davide Iannuzzi, Associated Professor, VU University Amsterdam Fiber-top micromachined devices: biosensors on the tip of a fiber Robert Shepherd, Founder, Eduverse Virtual worlds and biosensors Bert Mik, Scientist and anesthesiologist, Erasmus Medical Center Towards bedside monitoring at the subcellular level Christian Nold, artist, designer and educator “Bio Mapping” – an exhibition 20:00 – 20:30 Coffee break with drinks and snacks. 20:30 – 21:15 Part II: Open discussion Davide Iannuzzi Associated Professor, VU University Amsterdam After his PhD in Physics in Italy, D.I. worked for four years as a postdoctoral fellow at Bell Laboratories and Harvard University, where he studied the role of quantum electrodynamical forces in microtechnology. In 2005 he moved to the VU Amsterdam, where he is currently an Associated Professor, VIDI fellow, and ERC fellow. His research activity is focused on the investigation of fundamental phenomena at the micron scale and in the development of new approaches in microtechnology. He is author of 4 patent applications and more than 50 publications, and has received several awards and research grants in recognition of his ideas, his inventions, and his teaching achievements. www.nat.vu.nl/CondMat/iannuzzi Robert Shepherd Founder, Eduverse Robert Shepherd is a graduate from the University of Toronto and the Ontario College of Art. He has been working with electronic media since 1978. His goal is to create more intuitive integration between abstract/synthetic worlds and the real world. In Feb 2008 he established The Eduverse Foundation to further his goals of promoting virtual environments for educational purposes. In this short time the Eduverse has had 3 symposia, initiated the emocracy project and the MEP, presented at the ibc and the Waag Society, acted as educational consultant to surfnet and kennisnet, been involved with TEDxAmsterdam, Picnic and ESUG and has taught virtual world strategies to educators from various universities in The Netherlands. His client list includes ING Bank, IBM, NASA and Microsoft. www.eduverse.org www.micropolisonline.com Bert Mik Scientist and anesthesiologist, Erasmus Medical Center Bert Mik studied applied mathematics and physics at the Technical University Eindhoven before becoming a medical doctor. He is working on optical techniques for studying tissue oxygenation and developed the first technique to measure mitochondrial oxygen tension in vivo. He is currently a resident in anesthesiology at the Erasmus Medical Center in Rotterdam and his research focuses on tissue oxygenation in the perioperative setting. He is author of several patent applications and (co)authored over 20 scientific papers in this field. Recently, together with two partners, he founded Photonics Healthcare B.V., a company aimed at bringing innovative optical technology for monitoring of mitochondrial function into clinical practice. www.erasmusmc.nl photonicshealthcare.com Christian Nold artist, designer and educator Christian Nold is an artist, designer and educator working to develop new participatory models for communal representation. In 2001 he wrote the well received book ‘Mobile Vulgus’, which examined the history of the political crowd and which set the tone for his research into participatory mapping. Since graduating from the Royal College of Art in 2004, Christian has led a number of large scale participatory projects and worked with a team on diverse academic research projects. In particular his ‘Bio Mapping’ project has received large amounts of international publicity and been staged in 16 different countries and over 1500 people have taken part in workshops and exhibitions. These participatory projects have a strong pedagogical basis and grew out of Christian’s formal university teaching. He is currently based at the Bartlett, University College London. www.softhook.com Iclal Akcay Research Journalist Having worked in Turkey and Germany as a tv reporter and radio editor Iclal Akcay has recently earned an MSc degree in Science and Technology Studies at the University of Amsterdam. Her master thesis was concentrated on the World Health Organization and the Bird Flu. In researching and elaborating her interests in politics and women’s issues she has developed a socio-scientific understanding rooted in a multidisciplinary approach. Currently she is particularly interested in investigating the relationship between various emerging theories and developing technologies based on the plasticity of the brain.