by Institute for the Future
Anywhere, Anytime, Any Device
This report focuses on four new entertainment media: Web logging (blogging), digital music, massively multiplayer online games, and alternate reality games. Why entertainment media? Entertainment media offer a safe place for people to experiment with new practices and methods of communications. Social innovations in interactive and cooperative practices and in identity and presence management are diverse and part of the process of play. By observing what is happening in the world of play and entertainment, businesses have a unique opportunity to get an early warning about how workplace practices will transform as a result of workers learning new modes of interaction, collaboration, and presence management from entertainment media.
The report is available at the Institute for the Future: