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Club of Amsterdam Journal, October 2005, Issue 56

Content The Web 2.0 CommunityNews about the future of Software Architecture News about the Future Next Event 2008 to be the European Year of Intercultural DialogueRecommended Book GlobalSourcingNOW The car that makes its own fuel New project puts European adolescents under the spotlight AgendaClub of Amsterdam SearchSubmit your articleContactSubscribe The Web 2.0 Community Maarten Visser,Performance, Productivity and Integration Evangelist, BPMi Business Systems The Web 2.0 Community The Vision All information in the world like facts, knowledge, concepts, ideas and stories should be available to everybody. Only the information that can bring harm to others, like certain government (medial records) and organisational information should be locked away. All other information should be shared so that it can be used to push innovation. When all information is stored in a structured way based on international standards, it can then be automatically organised in unlimited ways, again using open standards. When this is done correctly, we can realize an open platform, on which applications and tools can be built to support all possible ways we want to view and respond to this information. There should be all kinds of (visual) interfaces, and these interfaces should automatically adapt based on current knowledge (a different interface for children), disabilities (a different interface for blind people), type of work, culture, environment, device, or current goals. If all information becomes available to everybody, we will need new systems for patents, payment in research projects and international laws on copyright. These systems could also result in new ways to look at how local or worldwide decisions are made. […] Benefits of the new architecture A worldwide open and standardised community will have the following benefits: No login (just one profile for everything you do) No boundaries to access information No boundaries to realize seamless collaboration No expensive parallel development projects Unlimited ways to structure information Unlimited automatically connected sources Unlimited Interfaces to consume and respond to information Unlimited collaboration on research, projects and knowledge. News about the future of Software Architecture Service Oriented Architecture SAP AG’s high-stakes gambit to rip apart its enterprise applications suite and build them on a services orientated architecture (SOA) platform is showing results, as reflected in a solid earnings report. The software vendor hasn’t finished converting mySAP into Web Services, and “until they take the giant application and break it into thousands of Web Services, I don’t consider the application a services orientated architecture platform,” said AMR analyst Jim Shepherd. “Today, SAP has several hundred Web Services posted to the SAP development network, so developers and partners can work with them, but they haven’t by any means finished rebuilding the core of the mySAP product, which SAP said will be complete in 2007.” New browser Flock gives taste of Web 2.0 A small team of developers in California on Friday launched a cutting-edge Firefox-based Web browser dubbed Flock, which integrates next-generation Web technologies such as RSS content feeds, blogs and bookmark and photo sharing. “We started Flock to build tools that empower people and smooth out some of the more hairy parts of living and working online. As it is, we live and breathe this stuff everyday and wanted better tools to do the things that we love doing online.” News about the future World’s First International Real-time Streaming Of 4K Digital Cinema Over Gigabit IP Optical Fiber Networks In a demonstration that could foretell the future of videoconferencing, scientific visualization and digital cinema deployment, scientists from around the world meeting in San Diego were treated to the world’s first real-time, international transmission of super high-definition (SHD) 4K digital video. 4K images have roughly 4,000 horizontal pixels – offering approximately four times the resolution of the most widely-used HD television format, and 24 times that of a standard broadcast TV signal. The 4K transmission linked the University of California, San Diego and Keio University in Tokyo via 15,000 kilometers (roughly 9,000 miles) of gigabit Internet Protocol (IP) optical-fiber networks, and allowed organizers to show attendees the most varied 4K content ever presented at a single event anywhere in the world to date. Secret codes in printers may allow government trackingTiny dots produced by some laser printers are a secret code that can allow the government to track down counterfeiters, a new study concludes, raising the hackles of privacy advocates. The Electronic Frontier Foundation said its researchers recently broke the code behind the tiny tracking dots and said the US Secret Service confirmed that the tracking is part of a deal struck with selected color laser printer manufacturers to identify counterfeiters. “We’ve found that the dots from at least one line of printers encode the date and time your document was printed, as well as the serial number of the printer,” said EFF researcher Seth Schoen. Next Event: Wednesday, November 30, 16:30-19:15 the future of Software Architecture Wednesday, November 30, 2005Registration: 16:00-16:30, Conference: 16:30-19:15Where: Syntens, De Ruyterkade 5, 1013 AA Amsterdam WithMaarten Boasson, Professor, Chair, Industrial Complex Computer Systems, University of Amsterdam: Do we want to keep software architecture alive? Maarten Visser, Performance, Productivity and Integration Evangelist, BPMi Business Systems: The future of web communities Bert Oosterhof, Corporate Senior Architect and Director of Technology EMEA, Informatica Europe: Software architecture adjustments for a changing business and our Moderator Karel van der Poel, CEO & Co-founder, Mirror42 2008 to be the European Year of Intercultural Dialogue 2008 to be the European Year of Intercultural Dialogue The European Commission has proposed 2008 to be the Year of Intercultural Dialogue as an instrument to raise awareness of this theme among citizens, particularly young people. The idea behind the year is to promote intercultural dialogue to help people “acquire the knowledge and aptitudes to enable them to deal with a more open and more complex environment” and and raise the awareness of European citizens, and all those living in the European Union, of the importance of developing active European citizenship that is “open to the world, respectful of cultural diversity and based on common values”. Under the Commission’s plans, the 10m euro would be used for an information campaign, grants for a limited number of actions at EU level (eg major festivals or sporting events) particularly targeted at young people and to co-finance actions at national level with a strong European flavour. Recommended Book Software Architecture in Practice, Second Editionby Len Bass, Paul Clements, Rick Kazman Introduces the concepts and practices of software architecture, what a software system is designed to do and how that system’s components are meant to interact with each other. DLC: Computer software. GlobalSourcingNOW GlobalSourcingNOW is a FREE daily and weekly newsletter providing the latest updates on the global offshoring and outsourcing industry. GlobalSourcingNOW is hosted by Evalueserve, a leading provider of expert knowledge services. Industries such as Information Technology, Human Resource Management, Finance & Insurance, Knowledge Management, Customer Relationship Management, Biotechnology, Engineering, and Research & Development are extensively researched and covered by GlobalSourcingNOW. GlobalSourcingNOW newsletters reach over 22,000 subscribers across 40 countries. For further details on this, please refer to this link:http://www.globalsourcingnow.com The car that makes its own fuel  The car that makes its own fuel A unique system that can produce Hydrogen inside a car using common metals such as Magnesium and Aluminum was developed by an Israeli company Engineuity R&D Ltd . The system solves all of the obstacles associated with the manufacturing, transporting and storing of hydrogen to be used in cars. When it becomes commercial in a few years time, the system will be incorporated into cars that will cost about the same as existing conventional cars to run, and will be completely emission free. Using a light metal wire (such as: Aluminium, Magnesium), water and a special conversion unit, the company has succeeded to produce a continuous flow of hydrogen and steam under full pressure, temperature and power control. The hydrogen and steam produced, power a modified internal combustion engine. The production unit can also be used for producing hydrogen for fuel cells and other applications requiring hydrogen and/or steam. New project puts European adolescents under the spotlight New project puts European adolescents under the spotlightThe key to health promotion and disease prevention in the 21st century is to establish an environment that supports positive health behaviour and healthy lifestyle. HELENA (Healthy Lifestyles in Europe by Nutrition in Adolescence) is a wide-ranging project designed to understand and effectively enhance nutritional and lifestyle habits of adolescents in Europe. Funded by the European Commission, it will study 13-16 year-olds using common methodology across 10 countries, leading ultimately to the development of a lifestyle education programme.Adolescence is a crucial period in life and implies multiple physiological and psychological changes that affect nutritional needs and habits. The HELENA proposal includes cross-sectional, crossover and pilot community intervention multi-centre studies, as an integrated approach to the above-mentioned problem. The following aspects will provide the full information about the nutritional status of the European adolescents: Dietary intake, nutrition knowledge and eating attitudes Food choices and preferences Body composition Plasma lipids and metabolic profile Vitamin status Immune function related to nutritional status Physical activity and fitness Genotype (to analyse gene-nutrient and gene-environment interactions) The requirements for health promoting foods will also be identified, and three sensory acceptable products for adolescents will be developed. Both scientific and technological objectives should result in reliable and comparable data of a representative sample of European adolescents, concerning: foods and nutrients intake, food choices and preferences, obesity prevalence, dislipidemia, insulin resistance, vitamin and minerals status, immunological markers for sub clinical malnutrition, physical activity and fitness patterns, and variations of the nucleotide sequence in selected genes. This will contribute to understand why health-related messages are not being as effective as expected in the adolescent population. A realistic intervention strategy will be proposed in order to achieve the goals of understanding and effectively enhancing nutritional and lifestyle habits of adolescents in Europe. Club of Amsterdam Agenda NEW: Our Season Events are Wednesdays 16:30! 16:00-16:30 Registration16:30-17:45 Part I: Presentations17:45-18:15 Break: Drinks and evtl. live music18:15-19:15 Part II: Discussion Club of Amsterdam Season Events 2005/2006     .Nov 30 the future of Software ArchitectureWhere:  Syntens, De Ruyterkade 5, 1013 AA Amsterdam [Building of the Chamber of Commerce] .Jan 25 the future of Futurist Tools .Mar 1 the future of Electronic Identity .Mar 29 the future of Governance .Apr 26 the future of Drugs & Pharma .May 31 the future of Reputation Management .Jun 28 the future of Journalism / Ethics in Journalism Club of Amsterdam Open Business Club  Club of Amsterdam Open Business Club Are you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform – and it’s for free …:  

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the future of Software Architecture, November 2005

Club of Amsterdam pdf version Maarten BoassonDo we want to keep software architecture alive? Like so many other interesting and useful concepts in the short history of software engineering, architecture is in danger of losing its meaning and becoming nearly synonymous with software engineering itself. This process is already happening and it may be too late to try to rescue the term. Regardless of what the term “architecture” will come to mean, the activity of designing the structure of a software system will always be crucial for successful development of such systems. Engineering being the wrong analogy for the development of software, we will have to find new ways of thinking about software development. It is conceivable that either a different analogy, or a totally new concept can be formulated that does not suffer from the fallacies of the engineering analogy and can be sustained over a long future. Maarten VisserThe future of web communities This presentation will discuss new possibilities concerning the use of ‘web 2.0 technologies’ for building the virtual communities of the future. The focus will be on a project called ‘GridThinking’, which I started to explore the possibilities of ‘collective brainstorming’. Bert OosterhofSoftware architecture adjustments for a changing business Companies are more and more focusing on their core competencies. This results in outsourcing (part of) the activities or processes that are less strategic. Outsourcing IT is been going on for some years now, but outsourcing sales processes, or all HR-processes is a new and fast growing activity. These changes require adjustments in the software infrastructure to be able to integrate internal and external system, that support these process. 16:30 Welcome by our Moderator Karel van der Poel, CEO & Co-founder, Mirror42 16:45 Part I: Maarten Boasson, Professor, Chair, Industrial Complex Computer Systems, University of Amsterdam: Do we want to keep software architecture alive? Maarten Visser, Performance, Productivity and Integration Evangelist, BPMi Business Systems: The future of web communities Bert Oosterhof, Corporate Senior Architect and Director of Technology EMEA, Informatica Europe: Software architecture adjustments for a changing business 17:45 Coffee break with drinks and snacks. 18:15 Part II: Panel with the Speakers Maarten Boasson Professor, Chair, Industrial Complex Computer Systems, University of Amsterdam Maarten Boasson studied mathematics in Groningen and computer science in Maastricht, the Netherlands. He started his career over 35 years ago with Hollandse Signaalapparaten, a defense contractor specializing in naval systems. He became involved in advanced studies aiming at control of complexity, both of the development process and of the system under development itself. This resulted in the creation of a novel architecture for distributed reactive systems, that has been applied successfully in numerous systems and is, more than 15 years after its introduction, still unsurpassed in its support for integration, fault tolerance and component reuse, in particular in combination with high performance. Using this architecture, he developed a radically different approach to proactive systems, in which simulation of explicit models replaces the traditional encoding of behavioral knowledge in data processing algortithms. This approach promises interesting possibilities in the areas of decision support, training integration and further reduction of development cost. In addition, it obviates the traditional distinction between simulation and operational system, allowing smooth transition and complete integration of simulation and real-time, operational system. In 1996 Boasson was appointed professor of computer science at the University of Amsterdam, where he holds a chair in Industrial Complex Computer Systems. In 2000 he left Signaal and started his own company, Quaerendo Invenietis (see www.quaerendo.com), providing advise to numerous companies on issues of research and systems design and engineering. He was involved in the organization of numerous international conferences, played a major role in establishing a Dutch national research programme in embedded systems, and is co-founder of the Para Limes Institute for interdisciplinary research (see www.paralimes.org). www.science.uva.nl/research/arch Maarten Visser Performance, Productivity and Integration Evangelist, BPMi Business Systems During his study on ‘Communication and Communication Systems’ in 1994, Maarten took part in a project to build one of the first websites for selling dance music on the internet. This was 10 years too early… After finishing his study he started working as a web developer and consultant on the field of E-Commerce and web portals. Currently he’s a advisor and business owner that focuses on Business Performance Management, Business Intelligence, Presence and Collaboration. www.bpmi.nl www.gridthinking.org Bert Oosterhof Corporate Senior Architect and Director of Technology EMEA, Informatica Europe Bert Oosterhof is Director of Technology EMEA at Informatica Corporation, a supplier of Enterprise Data Integration software. Before joining Informatica he worked as technical director at syn-T-sys and Do~IT, both companies that focused on distributing new software technologies in the Benelux. Prior to this he has been in several technology related jobs, varying from Product Marketing Manager at Ingres, to Software Engineer at Cullinet software. www.informatica.com Karel van der Poel CEO & co-founder, Mirror42 Karel (Karl) van der Poel is co-founder of Mirror42. Karel van der Poel also founded Blue-nova, a management consulting firm. From 1999 to 2002, Karel was Vice President Strategy and Research of GorillaPark, Europe’s leading business incubator. Karel was part of the initial team that started GorillaPark and raised over 65 Million US dollars in venture financing. From 1994-1997 Karel van der Poel worked as a technology & market researcher at PROLIN Automation B.V. based in the Netherlands. PROLIN was acquired by Hewlett Packard company in 1997. At HP OpenView Software Division Karel van der Poel served as world wide product manager from 1997 till 1999. At HP OpenView he was responsible for HP OpenView IT Service Manager and HP OpenView Service Desk. In 1996 Karel van der Poel worked as a technology and market researcher for Meta Software Inc based in Cambridge Mass, USA. Karel van der Poel is a roundtable member of the Club of Amsterdam, an independent international thinktank that focuses on the future of the knowledge society. www.mirror42.com

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Club of Amsterdam Journal, October 2005, Issue 55

Content The 2020 Global LandscapeNews about the future of the USA News about the Future Next Event National Basic Research Program of ChinaRecommended Book GlobalSourcingNOW The Biometric Consortium VISION 2050: An Integrated National Transportation System AgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe The 2020 Global Landscape  The 2020 Global Landscapeby the United States National Intelligence Council At no time since the formation of the Western alliance system in 1949 have the shape and nature of international alignments been in such a state of flux. The end of the Cold War shifted the tectonic plates, but the repercussions from these momentous events are still unfolding. Emerging powers in Asia, retrenchment in Eurasia, a roiling Middle East, and transatlantic divisions are among the issues that have only come to a head in recent years. The very magnitude and speed of change resulting from a globalizing world – apart from its precise character – will be a defining feature of the world out to 2020. Other significant characteristics include: the rise of new powers, new challenges to governance, and a more pervasive sense of insecurity, including terrorism. As we map the future, the prospects for increasing global prosperity and the limited likelihood of great power conflict provide an overall favorable environment for coping with what are otherwise daunting challenges. The role of the United States will be an important variable in how the world is shaped, influencing the path that states and nonstate actors choose to follow. New Global Players The likely emergence of China and India, as well as others, as new major global players – similar to the advent of a united Germany in the 19th century and a powerful United States in the early 20th century – will transform the geopolitical landscape, with impacts potentially as dramatic as those in the previous two centuries. In the same way that commentators refer to the 1900s as the “American Century,” the 21st century may be seen as the time when Asia, led by China and India, comes into its own. A combination of sustained high economic growth, expanding military capabilities, and large populations will be at the root of the expected rapid rise in economic and political power for both countries.Most forecasts indicate that by 2020 China’s gross national product (GNP) will exceed that of individual Western economic powers except for the United States. India’s GNP will have overtaken or be on the threshold of overtaking European economies.Because of the sheer size of China’s and India’s populations – projected by the US Census Bureau to be 1.4 billion and almost 1.3 billion respectively by 2020 – their standard of living need not approach Western levels for these countries to become important economic powers.More firms will become global, and those operating in the global arena will be more diverse, both in size and origin, more Asian and less Western in orientation. Such corporations, encompassing the current, large multinationals, will be increasingly outside the control of any one state and will be key agents of change in dispersing technology widely, further integrating the world economy, and promoting economic progress in the developing world. Their ranks will include a growing number based in such countries as China, India, or Brazil. While North America, Japan, and Europe might collectively continue to dominate international political and financial institutions, globalization will take on an increasingly non-Western character. By 2020, globalization could be equated in the popular mind with a rising Asia, replacing its current association with Americanization. […] Pervasive InsecurityWe foresee a more pervasive sense of insecurity – which may be as much based on psychological perceptions as physical threats – by 2020. Even as most of the world gets richer, globalization will profoundly shake up the status quo – generating enormous economic, cultural, and consequently political convulsions. With the gradual integration of China, India, and other emerging countries into the global economy, hundreds of millions of working-age adults will become available for employment in what is evolving into a more integrated world labor market. This enormous work force – a growing portion of which will be well educated – will be an attractive, competitive source of low-cost labor at the same time that technological innovation is expanding the range of globally mobile occupations.The transition will not be painless and will hit the middle classes of the developed world in particular, bringing more rapid job turnover and requiring professional retooling. Outsourcing on a large scale would strengthen the anti-globalization movement. Where these pressures lead will depend on how political leaders respond, how flexible labor markets become, and whether overall economic growth is sufficiently robust to absorb a growing number of displaced workers.  […] News about the future of the USA The FBI Strategic Plan, 2004-2009 […] The FBI forecasts that sub-national and non-governmental entities will play an increasing role in world affairs for years to come, presenting new “asymmetric” threats to the United States. Although the United States will continue to occupy a position of economic and political leadership — and although other governments will also continue to be important actors on the world stage — terrorist groups, criminal enterprises, and other non-state actors will assume an increasing role in international affairs. Nation states and their governments will exercise decreasing control over the flow of information, resources, technology, services, and people. Globalization and the trend of an increasingly networked world economy will become more pronounced within the next five years. The global economy will stabilize some regions, but widening economic divides are likely to make areas, groups, and nations that are left behind breeding grounds for unrest, violence, and terrorism. As corporate, financial, and nationality definitions and structures become more complex and global, the distinction between foreign and domestic entities will increasingly blur. This will lead to further globalization and networking of criminal elements, directly threatening the security of the United States. Most experts believe that technological innovation will have the most profound impact on the collective ability of the federal, state, and local governments to protect the United States. Advances in information technology, as well as other scientific and technical areas, have created the most significant global transformation since the Industrial Revolution. These advances allow terrorists, disaffected states, weapons proliferators, criminal enterprises, drug traffickers, and other threat enterprises easier and cheaper access to weapons technology. Technological advances will also provide terrorists and others with the potential to stay ahead of law enforcement countermeasures. For example, it will be easier and cheaper for small groups or individuals to acquire designer chemical or biological warfare agents, and correspondingly more difficult for forensic experts to trace an agent to a specific country, company, or group. […] United States Is Key Provider of Food Aid for World’s PoorThe United States is the major player in feeding the world’s poor through bilateral, private, and especially multilateral food distribution programs around the globe, according to Tony P. Hall, U.S. ambassador to the United Nations Food and Agriculture Organization. As the chief of the U.S. Mission to the U.N. Agencies in Rome – the World Food Program (WFP), the Food and Agriculture Organization (FAO) and the International Fund for Agricultural Development (IFAD) – Ambassador Hall is responsible for “putting into action America’s commitment to alleviate hunger and build hope in the world.” News about the future IBM Won’t Use Genetic Info for Hiring, BenefitsBy Reuters IBM said it would refrain from using the data in determining eligibility for health-care or benefits plans. The Genetic Alliance, a Washington-based patients advocacy group, called IBM’s policy “remarkable” and predicted it would spur other U.S. corporations to follow suit. Worldwide Professional Development Intel Teach to the Future is a worldwide effort to help both experienced teachers and Pre-Service teachers integrate technology into instruction to develop students’ higher-order thinking skills and enhance learning. Participating teachers receive extensive instruction and resources to promote effective technology use in the classroom. Teachers learn from other teachers how, when, and where to incorporate technology tools and resources into their lesson plans. In addition, they experience new approaches to create assessment tools and align lessons with educational learning goals and standards. The program incorporates use of the Internet, Web page design, and student projects as vehicles to powerful learning. Next Event: Wednesday, October 19, 16:30-19:15 the future of the USA – its role in the emerging global economy Wednesday, October 19, 2005Registration: 16:00-16:30, Conference: 16:30-19:15Where: Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA Amsterdam WithRichard Huss, Economic Counselor, U.S. Embassy: The future role of the United States in the global economyHans R. Langeveld, Managing Partner, Maes & Lunau Executive SearchPeter R. Luiks, CEO, Asian Centre for Consulting Excellence: From world dominance to world leadership and our Moderator Homme Heida, Promedia, Member of the Club of Amsterdam Round Table National Basic Research Program of China National Basic Research Program of China973 Program The National Basic Research Program (also called 973 Program) is China’s on-going national keystone basic research program, which was approved by the Chinese government in June 1997 and is organized and implemented by the Ministry of Science and Technology. The strategic objectives of the 973 Program are to strengthen the original innovations and to address the important scientific issues concerning the national economic and social development at a deeper level and in a wider scope, so as to improve China’s capabilities of independent innovations and to provide scientific support for the future development of the country. This program has four main tasks. The first is to conduct multidisciplinary comprehensive research and provide theoretic and scientific foundations for the settlement of the important scientific issues regarding the development of the national economy and society as well as the science itself in the fields of agriculture, energy, information, resource and environment, population and health, materials, and etc. The second is to deploy relevant, important and explorative forefront basic researches. The third is to nurture a number of outstanding personnel with high scientific qualification and creative capability, whom could be to meet the requirements of development in the 21st century. The fourth is to built a group of high-level scientific and technological assignments of the country, thus constituting some interdisciplinary scientific research centers. Through the in-depth implementation of the 973 Program, we should be further upgrade the scientific and technological level, particularly the overall level of basic research, so as to make due contributions to the grand objectives of making China a scientific and technological power by mid-21st century. Agriculture Ecosystem Reconstruction Mechanism and Optimized Eco-productive Paradigm of Glassland and Farming-Pastoral Zone of Northern China The vast grassland in Northern China, and especially the transitional zone between pastoral and farming regions adjacent southeastward to the grassland, with a population of 62 million and occupying an acreage of 12% of the country‘s territory, are the key areas for national economy and the sensitive front for national eco-environmental conservation. They are also the key strategic areas for national food supply in the new century and for national ecological security. This project, in order to reveal the scientific laws of increasing ecosystem‘s productivity and keeping ecological security and restoring injured ecosystems of the areas at the same time, will do a series of researches in the following seven aspects: 1) Biological fundaments of gene pool of forage grass and livestock2) Mechanisms of wind erosion and water erosion and of grassland deterioration in he transitional zone between pastoral and farming regions3) Mechanisms of formation of ecosystem‘s productivity in the transitional zone between pastoral and farming regions4) Rational patterns of ecological security and land-use in the transitional zone between pastoral and farming region5) Models of restoration of degenerated ecosystems and their virtual simulations6) Mechanisms of integration of farming pastoral-forestry ecosystems and their productivity‘s coupling7) Theoretical foundations of the optimized eco-productive paradigms and the formation of new production belt. The project will strive to reveal the mechanisms of degeneration of grassland ecosystems, the mechanisms of energy and materials transformations and formations of productivity within SVAT in farming-pastoral ecosystems, functions of coupling- magnifying productivity within farming-pastoral–forestry ecosystems, reform the land use patterns under the premise of ecological security and establish optimized eco-productive paradigms with high efficiency of water and land resources uses. The project will also try hard to develop a new regional division of production and promote the formation of new production belt, to lay a sound foundation for decision-making by related national departments. Meanwhile, this project is expecting to make great contributions to many basic scientific fields of restoration ecology, ecosystem‘s productivity ecology, theoretic ecology and alike. EnergyFundamentals of Large-scale Production, Storage and Transportation of Hydrogen and the related Fuel Cells From the viewpoint of energy resource, environmental effects and sustainable development of national economy, this project will concentrate on fundamental scientific problems of large-scale production, storage and transportation of hydrogen and on the related fuel cells, and as a result, a theoretical system about hydrogen and its fuel cell will be established. This project will study and manage to solve the following key scientific problems: 1) Adsorption and desorption behavior and mechanism of hydrogen under super-critical condition;2) Molecular design fundamentals of catalysts, relationship between their microstructure and performance, and the mechanism of electric catalysis process;3) Fabrication science of key materials;4) Reaction science of multi-phase fluid and the failure mechanism of fuel cell stacks. Hydrogen uptake mechanism and super-critical adsorption theory of nano-structured carbon materials, reaction mechanism of high-speed reforming of hydrogen on-board vehicles and the failure theory of fuel cell stacks will be proposed. New catalysts, new hydrogen storage materials and new proton exchange film and their fabrication science will be developed. In general, a systematic knowledge frame of large-scale production, storage and transportation of hydrogen and the related fuel cells, particularly suitable for China, will be established, which can be implemented to guide the practical applications of hydrogen energy and the development of hydrogen economy in China. Population and HealthBasic research of reproductive health I. Basic research for reproductive regulation.1. Study on gene expression and regulation of spermatogenesis – New gene screen, cloning , structure and founctional regulation during spermatogenesis. 2. Basic research on the mechanism of fertilization,1) Key molecular regulation of acrosomal reaction.2) Regulated mechanism of sperm factor to oocyte activiation.3) Signal transduction in the recognization between sperm and oocyte and regulation in early embryonic development. 3. Study on molecular mechanism of implantation,1) Cloning and founctional studies of genes critical to implantation.2) Molecular mechanism of controlling the switch on and off of implantation “window” and regulation cascade of implantation process.3) Molecular basis of controlling invasion of trophoblasts. II. Research of etiologic mechanism of major birth defects.1. Research of etiologic mechanism of congenital cardiac defects and cloning of congenital cardiac defects related gene.2. Establishing a biologic information bank of birth defects with Chinese characteristics. MaterielNanoelectronic Computation Devices – Materials, Structures and Characterization The main aim of this project is to develop next-generation nanoelectronic computing devices. It focuses on the physics of innovative concepts and architectures for nanocomputation based on quantum phenomena, new approaches to the bottom-up nanostructuring and the synthesis of novel nanoelectronic materials and nanojunctions, the nanometer scale characterization and the related techniques. The work includes:1) Synthesis of novel nanoelectronic materials and electronically nonlinear nanojuctions. Possible approaches involve chemical synthesis of molecular functional materials and carbon nanotube-based nanojuctions, template synthesis of 0D and 1D metal and semiconductor materials, controlled growth of nanotubes and nanowires by chemical vapor deposition, chemical doping and hybridization, etc; 2) Assembly and fabrication of nanostructures. Developing new technologies and new systems for nanostructuring. The emphasis is laid on the bottom-up assembly: starting from nano-sized building blocks such as functionalized nanoparticles, chemically derived carbon nanotubes, fullerenes and organic molecules, using various weak interactions and chemical recognition to create specific nanostructures. Work also includes nanofabrication based on proximal probe techniques and focused ion beam technique; 3) Nanocharacterization. Developing new techniques for characterizing the electrical, mechanical, and chemical properties of nanomaterials and nanostructures. Scanning probe microscopy, scanning and transmission electron microscopies, and their novel combinations are mainly utilized for this purpose; 4) New concepts and architectures for logic computation. Exploring new ideas, new structures for basic logic computation from both theoretical modelling and experimental investigations. Single electronic devices and carbon nanotube devices are two main focuses. Recommended Book The Fourth Power: A Grand Strategy for the United States in the Twenty-First Centuryby Gary Hart Today, even as America asserts itself globally, it lacks a grand strategy to replace “containment of communism.” In this short, sharp book, Gary Hart outlines a new grand strategy, one directing America’s powers to the achievement of its large purposes. Central to this strategy is the power of American ideals, what Hart calls “the fourth power.” Constitutional liberties, representative government, press freedom – these and other democratic principles, attractive to peoples worldwide, constitute a resource that may prove as important to national security and the national interest in this dangerous new century as traditional military, economic and political might. Writes Hart: “The idea that government exists to protect, not oppress, the individual has an enormous power not fully understood by most Americans who take this principle for granted from birth. Far more nations will follow us because of the power of this ideal than the might of all our weapons.” Against those who view America’s noblest values as an inconvenience or even hindrance to the exertion of influence abroad, Hart warns that we ignore principle only at our peril. Such an approach may serve short-term goals, but there are costs; among them is the compromising of a crucial strategic asset, America’s fourth power. Certain objectives require a military response–few serious people would disagree. The question is “whether America’s purposes are best achieved through empire and force or through principle and persuasion.” To suggest the former, Hart argues, is to misread both history and our current revolutionary age, one where terrorism, the internationalization of markets, information technology, eroding nation-state authority and other realities demand not doctrines of superstate unilateralism and preemption but rather appreciation for new collective security structures, international regulatory bodies, even forms of collaborative sovereignty. Applying the best insights of strategy to statecraft, Hart finds fuzziness, overreaching, and “theological” simplicity in America’s current foreign policy. Nor does he believe the war on terror, necessary in the near term, will itself serve to chart America’s larger strategic course. A bracing vision of an America responsive to a full spectrum of global challenges, The Fourth Power calls for a deeper understanding both of the threats we face and the profound strengths at our disposal to fight them. GlobalSourcingNOW GlobalSourcingNOW is a FREE daily and weekly newsletter providing the latest updates on the global offshoring and outsourcing industry. GlobalSourcingNOW is hosted by Evalueserve, a leading provider of expert knowledge services. Industries such as Information Technology, Human Resource Management, Finance & Insurance, Knowledge Management, Customer Relationship Management, Biotechnology, Engineering, and Research & Development are extensively researched and covered by GlobalSourcingNOW. GlobalSourcingNOW newsletters reach over 22,000 subscribers across 40 countries. For further details on this, please refer to this link:http://www.globalsourcingnow.com The Biometric Consortium  The Biometric ConsortiumThe Biometric Consortium serves as a focal point for research, development, testing, evaluation, and application of biometric-based personal identification/verification technology.Biometrics are automated methods of recognizing a person based on a physiological or behavioral characteristic. Among the features measured are; face, fingerprints, hand geometry, handwriting, iris, retinal, vein, and voice. Biometric technologies are becoming the foundation of an extensive array of highly secure identification and personal verification solutions. As the level of security breaches and transaction fraud increases, the need for highly secure identification and personal verification technologies is becoming apparent. Biometric-based solutions are able to provide for confidential financial transactions and personal data privacy. The need for biometrics can be found in federal, state and local governments, in the military, and in commercial applications. Enterprise-wide network security infrastructures, government IDs, secure electronic banking, investing and other financial transactions, retail sales, law enforcement, and health and social services are already benefiting from these technologies. A few examples: Voice/Speaker IBM Conversational Biometrics GroupIBM is utilizing two key technologies – speaker verification and conversational systems – to provide enhanced security for voice-based transactions.Conversational Biometrics(CB) technology enables a non-intrusive and highly accurate mechanism for determining and authenticating user identities, based on the analysis of their voice. Unlike other biometrics, voice contains multiple sources of information that can be acquired using existing ubiquitous infrastructure and used for recognizing and verifying user identities. The primary source is the user’s voiceprint, which can be analyzed purely from an acoustic perspective, without considering the content being spoken. Retinal Retinal Biometric Technology The human retinal vasculature is safely protected from intentional or accidental tampering. Stable from birth to death, the retinal vasculature disappears within seconds of the cessation of life, thereby insuring that the captured image was obtained from a living user. Retica offers the most accurate biometric identification technology available today. The Retica system successfully exploits the full potential of the unique vessel pattern found at the posterior of the eye into a four-phase solution that captures, collects, stores and identifies retinal biometric information FaceSureMatch 3D Real-life applications demand reliable performance. Much of today’s facial recognition technology simply cannot provide adequate performance because of the fundamental limitations of 2D. Other biometrics such as fingerprint and iris cannot identify suspects at a distance, non-cooperatively. The answer lies in 3D technology. Pose, lighting, and expression have historically prevented 2D facial recognition from working well. Genex has addressed these problems by drawing upon its extensive research in 3D imaging and 2D-to-3D facial structure conversion. VISION 2050: An Integrated National Transportation System VISION 2050: An Integrated National Transportation Systemby the US Federal Transportation Advisory Group The Nation needs a new transportation vision for the next 50 years. Its economic strength and the quality of life of all Americans depend on it. We call upon the President to lead this effort.1. Presidential Leadership. Declare that improving the Nation’s transportation system is a top priority. Form a bipartisan commission to determine the steps necessary to achieve the vision laid out in this document. 2. National Strategy. Develop a National Transportation Strategy by January 2002 to guide transportation policy and investments. 3. Multi-modal Leadership.Create a permanent Federal Advisory Committee, that reports directly to the Secretary of Transportation, with representatives from all stakeholders to provide guidance on national transportation policy issues from a long-term, systemic perspective. 4. National System Architecture. Form a non-profit, public-private sector organization, like ITS America, to help the government define and maintain a national transportation system architecture. 5. People. Determine transportation work force needs over the next 50 years and develop a plan for ensuring that the required work force is available. 6. Research. Significantly increase funding for long-term, high risk enabling research over the next 10 years. Create a civilian Advanced Research Projects Agency to stimulate and demonstrate high-risk, high-payoff transportation technologies and concepts with the transportation sector to accelerate their deployment. 7. Infrastructure. Work with the transportation sector to implement the partnership for the advancement of infrastructure renewal and operational improvements. Integrate civilian and commercialtransportation into our defense system’s global information grid. Ensure adequate resources and expertise to maintain and operate the Nation’s information infrastructure for transportation. Determine the infrastructure required for an economy based on non-carbon fuels and identify transition issues. 8. Partnership. Foster partnership arrangements throughout the transportation community to provide incentives to work together to eliminate the social, institutional and cultural barriers that hinder success, especially in the areas of multi-modal and information technology partnerships.9. Legal and Regulatory Framework. Create a government- university-industry task force to identify ways to eliminate the regulatory and legal barriers to innovation in transportation. 10. Capital. Create a transportation investment fund with the transportation sector that would provide the research and development necessary to spur innovative and system-level solutions in transportation. Club of Amsterdam Agenda NEW: .Our Season Events are Wednesdays 16:30! 16:00-16:30 Registration16:30-17:45 Part I: Presentations17:45-18:15 Break: Drinks and evtl. live music18:15-19:15 Part II: Discussion Club of Amsterdam Season Events 2005/2006     .Oct 19 the future of the USAWhere:  Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA Amsterdam .Nov 30 the future of Software ArchitectureWhere:  Syntens, De Ruyterkade 5, 1013 AA Amsterdam [Building of the Chamber of Commerce] .Jan 25 the future of Futurist Tools .Mar 1 the future of Electronic Identity .Mar 29 the future of Governance .Apr 26 the future of Drugs & Pharma .May 31 the future of Reputation Management .Jun 28 the future of Journalism / Ethics in Journalism Club of Amsterdam Open Business Club  Club of Amsterdam Open Business Club Are you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform – and it’s for free …  

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the future of the USA – its role in the emerging global economy, October 2005

Club of Amsterdam pdf version SupportersKamer van Koophandel – Netherlands Chamber of CommerceSyntens Richard Huff Economic Counselor, U.S. Embassy The U.S. and the Emerging Global Economy “Good Globalization – Getting There from Here” Since the end of the Second World War, global economic integration has helped to bring unprecedented increases in wealth and income and has lifted hundreds of millions of people out of poverty. But globalization remains controversial, and its continued progress is not assured. What are the key challenges, both for the world in general and for the U.S. in particular, that need to be addressed so that this process can continue? Hans R. Langeveld If you don’t know where you’re going – you are never lost By far the biggest advantage of the US has been the size of its economy more than anything else. In this case size is all about power. And size is of vital importance in the global economy and diplomacy. This combined and huge energy of all what the US economy stood for brought them unparalleled prosperity. But today it seems that the US must pay to keep this size (debt). Or is it that the US invests in its future today? Or can’t it afford to invest in its future because it has trouble in paying for today already? How do today’s developments already decide its future. Or has its future already been decided on? There are some choices to be made … Peter R. Luiks From world dominance to world leadership From a bare bone continent to world dominance in 200 years. How did they do it? Where, if at all, does it stop? What lessons are to be learned and what examples did the rest of the world get from the USA under the current global economic equilibrium shift to Asia. What will and has to determine the Future of the USA in the next decades and how could we all prosper globally from its past as well as current lessons in the new directions the world gets reshuffled economic wise. 16:30 Welcome by our Moderator Homme Heida, Promedia, Member of the Club of Amsterdam Round Table 16:45 Part I: Richard Huff, Economic Counselor, U.S. Embassy: The U.S. and the Emerging Global Economy Hans R. Langeveld, Managing Partner, Maes & Lunau Executive Search: If you don’t know where you’re going – you are never lost Peter R. Luiks, CEO, Asian Centre for Consulting Excellence: From world dominance to world leadership 17:45 Coffee break with drinks and snacks. 18:15 Part II: Panel with the Speakers Richard Huff Economic Counselor, U.S. Embassy Richard Huff is the Counselor for Economic Affairs at the Embassy of the United States in The Hague. Mr. Huff joined the Department of State in 1983 and has worked in U.S. Embassies in Germany, Nigeria, Israel, and Poland, as well as in several positions in Washington. Prior to joining the Department of State, Mr. Huff was a financial analyst with the bank regulatory division of the U.S. Treasury Department. Mr. Huff holds degrees from Harvard and Princeton Universities. He is married and has two daughters. www.usembassy.nl   Hans Langeveld Managing Partner, Maes & Lunau Executive Search Hans focuses on national and international Information Technology, Telecom Companies, IT services Companies and other service companies.   Before joining Maes & Lunau, Hans Langeveld was Managing Vice President of Korn/Ferry and held co-responsibility for the European Technology Sector. Before that, he was Senior Vice President at KPN Telecom NV with responsibility for the Business Market Division with 3,000 personnel. A large reorganisation was carried out under his leadership at this division. Also at KPN he was a management member of the Corporate Accounts Group, responsible for large contracts in the government area.   Hans Langeveld served as a General Manager of a KPN Telecom NV region. He was involved in creating the AT&T/Unisource joint venture and served as a liaison to the international executive board of the Unisource Partners. Also at KPN – Telecom, he was Managing Director of a joint venture between KPN – Telecom and Getronics Holding NV, where he successfully acquired a contract for a national mobile network for the Dutch government. Langeveld is a Non-Executive Director of a Venture Capital Fund. Education: Bachelor in Economics, and Computer Sciences, Columbia University, New York. www.maeslunau.com   Peter R. Luiks CEO, Asian Centre for Consulting Excellence Peter has over 25 years of on the ground success in building multi-billion-dollar enterprises in China and throughout the Far East. Peter is a global authority on Knowledge Brokering and works at the core of the world’s vast globalizational change aspects focussed on the current economic equilibrium shift to Asia. His leading networks of international experts work within High Impact Teams on earned value programmes and creating sustained market presences in new rapidly emerging markets. As one of world’s most pragmatic ‘cut the chase’ consultants he has a global reputation in business strategy and business flow architectures as well as change in integrated business alignment projects. www.acfce.th.com Homme Heida Promedia Member of the Club of Amsterdam Round Table Homme Heida is a generalist by heart, who worked as a journalist for several mass media like Algemeen Dagblad, Tros Aktua and publishing group VNU. After ten years he started his own bureau Promedia: company journalism, which slowly changed into business journalism. Now back again with larger media, he is editor-in-chief of Global Dutch, a magazine for Dutch entrepreneurs, who are active in foreign countries. Homme Heida has a continuing interest in a more philosophical approach of ‘being there’. His views on the future are very much based on new technologies. “Humans change only slowly by evolution. Technology will speed it up”, he argues. His credo is: ‘living body and soul’, which means to him a sportive challenge as well as an intellectual one. From the Amsterdam marathon till the Club of Amsterdam. www.promedia.nl

Club of Amsterdam Journal, September 2005, Issue 54

Content The Knowledge Economy: Is the United States loosing its competitive edge?News about the future of the USA News about the Future Next Event Science Museum LondonRecommended Book GlobalSourcingNOW Mayo Clinic Creates “Office of the Future” AgendaClub of Amsterdam SearchSubmit your articleContactSubscribe The Knowledge Economy: The Knowledge Economy: Is the United States loosing its competitive edge?by Task Force on the Future of American Innovation “The Task Force on the Future of American Innovation has developed a set of benchmarks to assess the international standing of the United States in science and technology. These benchmarks in education, the science and engineering (S&E) workforce, scientific knowledge, innovation, investment and high-tech economic output reveal troubling trends across the research and development (R&D) spectrum. The United States still leads the world in research and discovery, but our advantage is rapidly eroding, and our global competitors may soon overtake us.” Introduction For more than half a century, the United States has led the world in scientific discovery and innovation. It has been a beacon, drawing the best scientists to its educational institutions, industries and laboratories from around the globe. However, in today’s rapidly evolving competitive world, the United States can no longer take its supremacy for granted. Nations from Europe to Eastern Asia are on a fast track to pass the United States in scientific excellence and technological innovation. The Task Force on the Future of American Innovation has developed a set of benchmarks to assess the international standing of the United States in science and technology. These benchmarks in education, the science and engineering (S&E) workforce, scientific knowledge, innovation, investment and high-tech economic output reveal troubling trends across the research and development (R&D) spectrum. The United States still leads the world in research and discovery, but our advantage is rapidly eroding, and our global competitors may soon overtake us. Research, education, the technical workforce, scientific discovery, innovation and economic growth are intertwined. To remain competitive on the global stage, we must ensure that each remains vigorous and healthy. That requires sustained investments and informed policies. Federal support of science and engineering research in universities and national laboratories has been key to America’s prosperity for more than half a century. A robust educational system to support and train the best U.S. scientists and engineers and to attract outstanding students from other nations is essential for producing a world-class workforce and enabling the R&D enterprise it underpins. But in recent years federal investments in the physical sciences, math and engineering have not kept pace with the demands of a knowledge economy, declining sharply as a percentage of the gross domestic product. This has placed future innovation and our economic competitiveness at risk. To help policymakers and others assess U.S. high-tech competitiveness and the health of the American science and engineering enterprise, we have identified key benchmarks in six essential areas – education, the workforce, knowledge creation and new ideas, R&D investments, the high-tech economy, and specific high-tech sectors. We conclude that although the United States still leads the world in research and discovery, our advantage is eroding rapidly as other countries commit significant resources to enhance their own innovative capabilities. The Task Force on the Future of American Innovation, a coalition of high-tech companies, business organizations, scientific societies, and higher education associations, was founded in 2004 to advocate greater federal investments for basic research in the physical sciences and engineering. The group focuses specifically on the National Science Foundation, the Department of Energy Office of Science, the Department of Defense research budget, and the National Institute of Standards and Technology labs at the Department of Commerce. Its members are: Agilent Technologies, AeA, ASTRA, American Chemical Society, American Mathematical Society, American Physical Society, Association of American Universities, Computing Research Association, Computing Technology Industry Association, Computing Systems Policy Project, Council on Competitiveness, Hewlett-Packard, Intel, Lucent, Materials Research Society, Microsoft, National Association of Manufacturers, NASULGC, The Science Coalition, Semiconductor Industry Association, Southeastern Universities Research Association, and Texas Instruments. News about the future of the USA Monitoring the FutureMonitoring the Future is an ongoing study of the behaviors, attitudes, and values of American secondary school students, college students, and young adults. Each year, a total of some 50,000 8th, 10th and 12th grade students are surveyed (12th graders since 1975, and 8th and 10th graders since 1991). In addition, annual follow-up questionnaires are mailed to a sample of each graduating class for a number of years after their initial participation. The Media: More Voices, Less Credibilityby The Pew Research Center for the People and the Press Changing demographics, lifestyles, business trends and, most of all, technologies have fundamentally altered the way we get the news. No single source today is nearly as dominant as network news was in the early 1990s. News consumers can choose from an expanding menu of options — print and electronic, network and cable, digital and analog. This has led to declining audiences for many traditional news sources and has changed the nature of competition among news outlets, from a set-piece battle among a handful of rivals to an all-out scramble for survival. As the media landscape has shifted, so too have the public’s news tastes and preferences. Sitting down with the news on a set schedule has become a thing of the past for many time-pressured Americans; instead, they graze on the news throughout the day. More people are turning away from traditional news outlets, with their decorous, just-the-facts aspirations to objectivity, toward noisier hybrid formats that aggressively fuse news with opinion or entertainment, or both. Young people, in particular, are bypassing mainstream sources in favor of alternatives they find on the internet or late-night television. News about the future Psychologists find that two different thought processes can explain how we gauge our risk of disease Psychologists have gained insight into how people judge their personal health risks. The findings suggest that people aren’t horribly off the mark as long as they do not rely on media reports and stick to what’s happened to people they know. The findings challenge the assumption, says Ralph Hertwig, PhD, of the University of Basel in Switzerland, that people make huge blunders when inferring the likelihood of, say, dying of a heart attack or in a car accident. He says, “People can arrive at relatively accurate estimates as long as they rely on their personal experiences of the frequencies of such events … by thinking of how many of their relatives, friends and acquaintances died from these causes.” He continues, “However, when they start sampling from the virtual world as created by the mass media, they are more likely to arrive at distorted estimates of likelihood.” For instance, if people sample from the virtual world, they might readily conclude that many more people die due to more rare but dramatic causes such as mad-cow disease or airplane crashes, than due to more typical causes such as asthma. The authors are concerned that as “factors such as overpopulation, poverty, and global climate change pave the way for new health risks, it becomes even more important to better understand how the public perceives and judges risks.” The Coming Demographic Deficit: How Aging Populations Will Reduce Global Savingsby McKinsey Global Institute The long-term solvency of pension plans – both public and private – is a growing concern across the developed world as policy-makers wrestle with the fiscal consequences of aging, and business leaders and investors seek to understand how aging will affect global markets for goods, capital and labor. The answer to all these issues depends largely on a fundamental question that is often overlooked: How will aging affect future levels of household wealth and economic well-being? New research by the McKinsey Global Institute (MGI) sheds light on this question, drawing its conclusions from in-depth analyses of five countries – the U.S., Japan, Germany, Italy, and the U.K.– which together account for two-thirds of global financial assets. Birth rates will fall and lifespans will continue to lengthen over the next two decades, driving up the median ages in many countries. In Japan, for example, the median age will rise from 43 to 50, and from 42 to 51 in Italy. MGI’s new report reveals that the aging of the developed world is creating a demographic deficit that could radically transform the financial wealth of households, and therefore, the capital available to businesses and government. MGI’s key finding is that over the next two decades, absent dramatic changes in saving behavior or returns earned on financial assets, growth in household financial wealth will slow by more than two-thirds, from 4.5 percent historically to 1.3 percent going forward. This slowdown will cause the level of household financial wealth to fall some 36 percent, or approximately $31 trillion, below what it would have been had the higher historical growth rates persisted. The U.S. will be by far the largest source of the global shortfall ($19 trillion) because of the U.S. dominant share of global financial wealth. Japan stands out as the second-largest source ($8 trillion) of the global shortfall, because its demographic trends are so severe. MGI projects that Japan’s household financial wealth will stop growing and enter an absolute decline over the next two decades, driving a 47 percent shortfall in wealth. Next Event: Wednesday, October 19, 16:30-19:15 the future of the USA– its role in the emerging global economy Wednesday, October 19, 2005Registration: 16:00-16:30, Conference: 16:30-19:15Where: Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA Amsterdam WithRichard Huss, Economic Counselor, U.S. Embassy: The future role of the United States in the global economyHans R. Langeveld, Managing Partner, Maes & Lunau Executive SearchPeter R. Luiks, CEO, Asian Centre for Consulting Excellence: From world dominance to world leadership and our Moderator Homme Heida, Promedia, Member of the Club of Amsterdam Round Table Science Museum London Science Museum London The origins of the Science Museum lie in the nineteenth-century movement to improve scientific and technical education. Prince Albert was a leading figure in this movement, and he was primarily responsible for the Great Exhibition of 1851 to promote the achievements of science and technology. The profits of the hugely successful Exhibition were used to purchase land in South Kensington to establish institutions devoted to the promotion and improvement of industrial technology. At the same time, the Government set up a Science & Art Department which established the South Kensington Museum in 1857, from which the Science Museum and Victoria & Albert Museum have developed. The objects on display in the South Kensington Museum were drawn from various sources including the Great Exhibition. Most were art objects, but the ‘science collections’, as they were known, included models, apparatus, examples of materials, books and educational resources. The collections were boosted by an international exhibition in 1876 of scientific instruments. In 1884 the Patent Museum passed on its stock of patent models to the science collections, including priceless objects such as Stephenson’s ‘Rocket’ and Arkwright’s original textile machinery. The arts and science collections gradually assumed their own identities to the extent that the Science Museum and the Victoria & Albert Museum were formally separated in 1909. A new building to house the Science Museum was formally opened by King George V in 1928. The Museum continued to expand its premises and its collections. In the early 1980s, objects from the Wellcome collection were placed on permanent display. In the 1980ies a period of rapid expansion started: New interactive galleries, such as Launch Pad and Flight Lab, were opened, supplementary exhibitions were initiated and the Museum developed a busy programme of activities and events. New Galleries in 1996 included the imaginative “Secret Life of the Home” and extensive new hands-on education facilities. Online Exhibitions and InteractivesDiscover more about science, scientific people and events through our collections of exhibitions and interactives. Some examples:  Antenna Antenna is a world first – a constantly-updated exhibition devoted exclusively to science and technology news. It’s the place to get up to date.  Energy – fuelling the future Play Energy Ninjas, test yourself with our online quizzes and find out more about the Science Museum’s newest gallery.  Ingenious Ingenious is a new website with over 30,000 museum images making connections between people, innovations and ideas.  Your Lifecycle Find Out More You started life as a cell, smaller than a pin-prick. This divided into two, then four, then eight – and so on. Your whole body is now made up of about a 100 million million cells: just one teaspoon of your blood contains about 25 billion red blood cells.  Exploring Leonardo Learn about this fascinating scientist, inventor, and artist. Recommended Book Does America Need a Foreign Policy? Toward a Diplomacy for the 21st Centuryby Henry Kissinger Former Secretary of State Henry Kissinger asks a question in the title of his book Does America Need a Foreign Policy?–but there’s really no doubt about the answer. That’s not to say it shouldn’t be asked: “The last presidential election was the third in a row in which foreign policy was not seriously discussed by the candidates,” writes Kissinger. “In the face of perhaps the most profound and widespread upheavals the world has ever seen, [the United States] has failed to develop concepts relevant to the emerging realities.” Kissinger tours the world in this book, describing how the United States should relate to various regions and countries. This is not a gripping book, but it is sober, accessible, brief, and comprehensive–and an excellent introduction to international relations and diplomacy. Kissinger has opinions on just about every topic he raises, from globalization (for it) to international courts (against them, for the most part). He supports a vigorous missile-defense system: “The United States cannot condemn its population to permanent vulnerability.” He opines on peace in the Middle East: “Israel should abandon its opposition to the creation of a Palestinian state except as part of a final status agreement.” His claims are often eye-opening: “There are few nations in the world with which the United States has less reason to quarrel or more compatible interests than Iran.” He is especially critical of domestic politics interfering with America’s international relations: “Whatever the merit of the individual legislative actions, their cumulative effect drives American foreign policy toward unilateral and seemingly bullying conduct.” The media has been a special problem in this regard, as it zips around the world in search of exciting but ephemeral stories, which are “generally presented as a morality play between good and evil having a specific outcome and rarely in terms of the long-range challenges of history.” Does America need a foreign policy? Of course it does, and Henry Kissinger has done readers a service by outlining what a good one might be. – John J. Miller GlobalSourcingNOW GlobalSourcingNOW is a FREE daily and weekly newsletter providing the latest updates on the global offshoring and outsourcing industry. GlobalSourcingNOW is hosted by Evalueserve, a leading provider of expert knowledge services. Industries such as Information Technology, Human Resource Management, Finance & Insurance, Knowledge Management, Customer Relationship Management, Biotechnology, Engineering, and Research & Development are extensively researched and covered by GlobalSourcingNOW. GlobalSourcingNOW newsletters reach over 22,000 subscribers across 40 countries. For further details on this, please refer to this link:http://www.globalsourcingnow.com Mayo Clinic Creates “Office of the Future” Mayo Clinic Creates “Office of the Future” Lose weight while you work The creator of the “Office of the Future” is quick to correct them. “This is a fully functioning office. My entire staff works here,” explains James Levine, M.D., as he walks on a moving treadmill that serves as both desk and computer platform. “The idea is to introduce an environment that will encourage activity in the workplace. Just as it’s hard to be a couch potato without a couch, it’s hard to sit all day at work without a chair or a conventional desk or cubicle. “We have meeting rooms, but for small groups we prefer the track,” says Dr. Levine. He’s referring to a two-lane walking track that circles most of the 5,000-square-foot floor. “So when my colleagues and I ‘take a meeting’ we also take a walk.” This scientifically designed office environment is the practical realization of a decade of research at Mayo Clinic. Dr. Levine, an endocrinologist, has spent his career studying how humans expend energy. His recent research findings (Science, Jan. 27, 2005) show that genomic and biological differences impact how many calories a person burns during everyday tasks. It proved the long-discussed concept of a “slow metabolism” as a factor in obesity. It also showed that people can increase their caloric “burn rates” by integrating more movement into their daily regime. Dr. Levine calls this process “non-exercise activity thermogenesis” (NEAT). The room makeover cost about $5 per square foot. The standing desks cost about $1,000 each, but the room requires no other office furnishings, and no cubicles. The result: a traditional office floor is transformed into a clean, sunny, open space with 10 Plexiglas standing computer desks, complete with variable-speed treadmills. There are no desk phones or wall phones. All employees wear mobile phones on their belts along with a Mayo-designed standometer that measures their vertical time and recognizes when they sit down. It also tells them how much more activity they need in order to meet their individual activity goals for the day. (They might need to take one more meeting.) Walls near the track are essentially magnetic white boards (instead of fabric) for posting ideas and scribbling notes during the moving meetings. Animated art projections are seen on at least three walls to reinforce the concept of activity. Employees can strap on plastic carpet skates, and slide from meeting to meeting for a change of pace. All keyboarding, phoning and thinking are done during some form of motion. Coffee and healthy snacks are available nearby, but staff must walk to get them Club of Amsterdam Agenda NEW: .Our Season Events are Wednesdays 16:30! 16:00-16:30 Registration16:30-17:45 Part I: Presentations17:45-18:15 Break: Drinks and evtl. live music18:15-19:15 Part II: Discussion Club of Amsterdam Season Events 2005/2006     .Oct 19 the future of the USA .Nov 30 the future of Software Architecture .Jan 25 the future of Futurist Tools .Mar 1 the future of Electronic Identity .Mar 29 the future of Governance .Apr 26 the future of Drugs & Pharma .May 31 the future of Reputation Management .Jun 28 the future of Journalism / Ethics in Journalism Club of Amsterdam Open Business Club  

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Club of Amsterdam Journal, September 2005, Issue 53

Content IP Value 2005News about Intellectual Property News about the Future Next Event Looking Out for the Future: An Orientation for Twenty-first Century PhilanthropistsRecommended Book Eco-resort, Guludo, MozambiqueClimate Change: Risk and Vulnerability Summit for the Future 2006 AgendaClub of Amsterdam SearchSubmit your articleContactSubscribe IP Value 2005 IP Value 2005by PricewaterhouseCoopers […] A great web of bilateral tax treaties between countries governs the right to tax, the allocation of income and profits, the provision of credits and in certain circumstances allows governments the right to decide among themselves how much tax will be charged. The OECD has a Committee on Fiscal Affairs under which more or less permanent working parties steer the evolution of this web and the way in which the concepts used are to be interpreted and applied. It would be very surprising if intellectual property managed to escape this broad net. It rarely does. From tax credits for research and development (R&D), through allowances for intellectual property assets and withholding taxes or VAT on royalties to capital gains taxes on disposals, the whole cycle of intellectual property creation and use is affected by our systems of taxation. The problem, as the Romans discovered with the taxation of business profits, lies in two areas: identifying the person and measuring the value. How much was actually spent on R&D? Who spent it? Who owns the intellectual property being used? Was it sold or licensed? What is it worth? These are all areas of tension between taxpayers and taxing authorities – a tension exacerbated by the inherent difficulty of measuring something that is, by definition, intangible. The Roman solutions to the same tension in business profits, until the Emperor Constantine abolished them, were imprisonment and torture. Today we use accounting and valuation. Unkind people have been known to draw unflattering parallels. The tensions today are, if anything, worse because the creation and use of intellectual property within a multinational group are generally poorly measured and difficult to track. This is the subject of the next chapter, which also highlights some of the specific tensions by reference to recent tax cases reported in various parts of the world. A responsible approach to tax on intellectual property is about three things: complying with your obligations; paying what you should without overpaying; and taking the relief that is available. The following chapters provide some insight into these areas, dealing with transfer pricing, tax valuation as it affects the transfer or use of intellectual property and R&D credits. The point about systems is that they can be understood, applied and dealt with. One of the best ways to deal with tax systems is to have a system of your own to deal with them. Call this a policy. Then the people that apply the policy – the managers, the lawyers, and the business people, do not need to know the detail of how something is taxed, the rates that apply or the minutiae of why the policy works. They can get on with their jobs. For intellectual property within a multinational group the issues can be complex but the policies can be relatively straightforward. “We deal with R&D so; marketing expenditure is treated thus; and the use of intellectual property is covered in this or that way.” Consistency of treatment reduces administration and is attractive to tax authorities, it helps make things easier to explain. Properly prepared, a good policy will link into other areas such as the legal department – “patents and trademarks are registered by this or that company which licenses their use”; and will match the commercial operations of the group – “R&D budgets are agreed by these people and the costs are charged on such and such a basis.” Exceptionally, but growing more common, policies will take disclosure requirements into account to ensure that what is reported for financial and fiscal purposes draws on the same information systems. All of this requires a degree of discipline, some foresight and a willingness to tackle what has always been recognised as a difficult area. As reporting requirements become more detailed, the additional visibility and transparency that brings to the area of intellectual property make it more likely that the effort required will be repaid in terms of managing tax audits, fewer tax adjustments or less interest and penalties. As the next chapter shows, good policies are no guarantee of an easy ride but they serve to smooth the road, reduce the cost and increase the chances of winning. In short, there is an answer to the rather daunting picture painted at the beginning of this chapter. It depends on being prepared, on recognising intellectual property for what it is – an integral part of the value chain for most businesses – and building a policy around that.For the full document: click here News about Intellectual Property Patenting Art & EntertainmentPatenting art and entertainment is where the patenting of software was twenty years ago. As the number of software patents continues to rise in Europe, the issue of the validity of such patents arises, especially given that software patent quality on both sides of the Atlantic is poor. For such patents, (non-patent) prior art will be needed for use in oppositions, lawsuit defenses, and licensing analyses, both in European and American forums. 2004 Top Patent Ownersby IPO 1) IBM [3.248 patents]2) Hitachi [1.939 patents]3) Matsushita Electric Industrial [1.986 patents]4) Canon [1.867 patents]5) Hewlett-Packard [1.783 patents]6) Micron Technology [1.760 patents]7) Intel [1.605 patents]8) Samsung Electronics [1.604 patents]9) Sony [1.500 patents]10) Siemens [1.477 patents] News about the future TruveoTruveo has spent the last couple years developing some new technology to find all of the best video on the web. It is ready for some beta testing. Finding all the video files on the web is only part of the challenge. For video to be searchable, it is also necessary to collect meaningful text metadata to associate with each video file. Of course, we rely on standard techniques, such as mining closed-caption transcripts and importing RSS feeds. The vast majority of video on the web, however, does not have any closed-caption or RSS metadata available. Fortunately, our visual crawlers come to the rescue. Whenever our visual crawlers find a new video on the web, they can also “visually” examine the context of the surrounding web application. In most cases, this examination reveals a bounty of rich and detailed metadata related to every video. ITERITER is the experimental step between today’s studies of plasma physics and tomorrow’s electricity-producing fusion power plants. The objective of the ITER machine is to demonstrate the scientific feasibility of fusion, with extended controlled burn and, marginally, ignition, for a duration sufficient to achieve stationary conditions on all time-scale characteristics of plasma processes and plasma-wall interactions. To do so the installation will produce 500 MW of fusion power during pulses of at least 400 seconds. The facility will also demonstrate key fusion technologies. Next Event: Wednesday, September 21, 16:30-19:15 the future of Journalism – Ethics in Journalism Wednesday, September 21, 2005Registration: 16:00-16:30, Conference: 16:30-19:15Where: PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation], free parking. WithKamiel J. Koelman, Associate Professor, Computer/Law Institute (CLI), Vrije Universiteit: Open source software and software patentsHans Bousie, Owner, Bousie advocaten: Intellectual property and intelligent ownershipHedda Pahlson-Moller, Managing Director, Omnisource International, Client Executive, Evalueserve: Trends in IP Offshoring and our Moderator Marc Bolick, CEO, Dmarc8 International Looking Out for the Future: An Orientation for Twenty-first Century Philanthropists Looking Out for the Future: An Orientation for Twenty-first Century PhilanthropistsBy Katherine Fulton and Andrew Blau, Global Business Network and Monitor Institute Your passion may be curing disease, reforming education, supporting artists, fighting hunger, or anything else that philanthropists support. But have you noticed that philanthropy itself is changing? The final report of our four-year initiative shows you how long-term trends are combining to create a new reality for every gift and every giver. One result is that anyone who wants to give has more choices than ever. We believe that if you understand how philanthropy is evolving and could evolve in the next generation, you will make better decisions today in support of the issues, institutions, and communities you care about most.Looking Out for the Future: An Orientation for Twenty-first Century Philanthropists is designed to help you make sense of your choices in four ways. First, we explain the new context for philanthropy, which we call “the new ecology of social benefit.” Then we show you how many different types of philanthropists (individual and institutional) are responding in imaginative ways. The new context and the emerging responses to it will combine to create the future of philanthropy, which we explore next by telling stories, looking back from the year 2025. Finally, we outline several principles to help you choose your own path into the future. For an overview of the contents of Looking Out for the Future, consult the executive summary. You can also obtain the full report Recommended Book Open Source Software Lawby Rod Dixon Provides a broad introduction to the area of software licensing in the information age. Helps professionals and students to understand the basic philosophy and key issues of open source license. Explains the legal framework that has been developed to support the increasingly popular Internet-based open source and free software community. Eco-resort, Guludo, Mozambique Eco-resort, Guludo, MozambiqueCullum and Nightingale Architects The Guludo eco-resort is located within the newly established Quirimbas National Park. The project aims to bring together high class tourist facilities and ecological concerns within a development agenda. Undertaken in consultation with the local community, a portion of the profits will be ploughed back into the village and district. The resort is arranged as a series of small-scale buildings strung out along a path in the manner of a traditional village. A central ‘hub’ consists of the main public buildings sited around an open courtyard, with a covered dining area overlooking the sea. Guests are accommodated in independent bandas arranged north and south of the ‘hub’ facing directly onto the beach. The buildings are built using largely local techniques, drawing on local skills and labour, and developed and adapted as necessary to suit the particular form and requirements of the individual buildings. A key element of the design is the use of sustainable energy sources – solar power and heating, methane gas production, compost toilets, and the buildings are designed to maximise natural ventilation and shading. It is intended that the standard of design, construction, and ecological and developmental responsibility of Guludo eco-resort will be of the highest quality. The resort should be a model for future developments and should be capable of being audited against international standards. Climate Change: Risk and Vulnerability Climate Change: Risk and VulnerabilityAustralian Greenhouse Office There is little doubt that Australia will face some degree of climate change over the next 30 to 50 years irrespective of global or local efforts to reduce greenhouse emissions. The scale of that change, and the way it will be manifested in different regions is less certain, but climate models can illustrate possible effects. Applying a range of these models to Australia for the range of global emissions scenarios generated by the Intergovernmental Panel on Climate Change (IPCC) for its Third Assessment Report, CSIRO has identified a number of possible outcomes: an increase in annual national average temperatures of between 0.4° and 2.0°C by 2030 and of between 1.0° and 6.0°C by 2070 — with significantly larger changes in some regions by each date;more heatwaves and fewer frosts;possibly more frequent El Nino Southern Oscillation (ENSO) events — resulting in a more pronounced cycle of prolonged drought and heavy rains;possible reductions in average rainfall and run–off in Southern and much of Eastern Australia with rainfall increases across much of the Tropical North — as much as a further 20 per cent reduction in rainfall in Southwest Australia, and up to a 20 per cent reduction in run–off in the Murray Darling Basin by 2030;more severe wind speeds in cyclones, associated with storm surges being progressively amplified by rising sea levels;an increase in severe weather events — including storms and high bushfire propensity days; and a change in ocean currents,possibly affecting our coastal waters, towards the end of this period. Of these possible results, the most likely are for temperature change (including heatwaves and reductions in frosts), sea level rises and increases in cyclonic wind intensity. This does not mean that the results of the models for other possible dimensions of change — rainfall, run–off, non–cyclonic severe weather events — should be disregarded, as they still provide a useful basis on which to test the sensitivity of different systems — natural and human — to the possible scale of change. They should not, however, be regarded as forecasts but rather as indications of possible directions and scale of change. The wisest approach is to use these projections as ‘thought experiments’ to assess the additional risk — the potential exposure to hazards to life, biodiversity, or economic interests — that changes on this scale could pose. The period through to 2030, and to a lesser extent 2050, is the one that is most relevant today for decisions about adaptation strategies. This is because most decisions that could be affected by climate risks involve assets and business systems whose economic life falls within or near this time horizon. Summit for the Future 2006 Summit for the Future 2006Club of AmsterdamMay 3-5, 2006 What is the Summit for the Future 2006?The Club of Amsterdam presents its second, global “Summit for the Future 2006” bringing together Thought Leaders to discuss significant, global challenges and opportunities. This year we focus on the subject of risk and the role of risk in innovation and global growth. Why risk?Without risk taking there is no progress, no growth and no prosperity. The Summit is an opportunity for participants to stand back and reflect upon the role of risk in enterprise and society, on how the global spectrum of risk is changing and to acquire new tools and thinking with which to harness risk as a force for growth in the future. Club of Amsterdam Agenda NEW: .Our Season Events are Wednesdays 16:30! 16:00-16:30 Registration16:30-17:45 Part I: Presentations17:45-18:15 Break: Drinks and evtl. live music18:15-19:15 Part II: Discussion Club of Amsterdam Season Events 2005/2006 .Sept 21 the future of Ideas – Intellectual Property .Oct 19 the future of the USA .Nov 30 the future of Software Architecture .Jan 25 the future of Futurist Tools .Mar 1 the future of Electronic Identity .Mar 29 the future of Governance .Apr 26 the future ofDrugs & Pharma .May 31 the future of Reputation Management .Jun 28 the future of Journalism – Ethics in Journalism Club of Amsterdam Open Business Club  

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the future of Ideas – Intellectual Property, September 2005

Club of Amsterdam pdf version SupporterPricewaterhouseCoopers Kamiel J. Koelman: Open source software and software patents The open source method of software development is becoming widespread. Recently, a proposal for a European regulation of software patents was rejected. Koelman will discuss the legal implications of these developments. Hans Bousie: Intellectual property and intelligent ownership Intellectual property is all about property so it seems. In the entertainment industry for instance, companies consider music their property. Their emphasis is on them owning the products and owning the creators. Whether this is an intellectual way of behaving is questioned by Hans Bousie. Regardless of whether the balance between ownership and exploitation leans towards one side or the other, the creative industry is bound to suffer. Hedda Pahlson-Moller: Trends in IP Offshoring A recent study by Evalueserve highlights the fact that there will be an increasing unmet demand in IP requirements in Europe over the next five years, hampering innovation and pushing up costs for European companies. This shortfall can be met, in part, by outsourcing IP services to third parties in low-cost locations, such as India, in three different models: 1. Third-party vendors providing services directly to companies in Europe, 2. European law firms outsourcing work to the same vendors or 3. European companies setting up own IP units in India. Currently, offshore capabilities include patent searches, drafting and background research; litigation and final filing are still carried out onshore in Europe. Cost savings possible from outsourcing this work are substantial. However, there are varying degrees of risk and reward for each model that should be considered before entering in an offshore relationship. Short presentation by Brian Hoolahan File-Reg International provide and online system to prove who was the first to create and/or are the legal owners/developers of a particular work since they registered the ‘intellectual property’ at a certain moment in time. 16:30 Welcome by our Moderator Marc Bolick, CEO, Dmarc8 International 16:45 Part I: Kamiel J. Koelman, Associate Professor, Computer/Law Institute (CLI), Vrije Universiteit: Open source software and software patents Hans Bousie, Owner, Bousie advocaten: Intellectual property and intelligent ownership Hedda Pahlson-Moller, Managing Director – Omnisource International; Client Executive – Evalueserve: Trends in IP Offshoring Short presentation by Brian Hoolahan, CEO, File-Reg International 17:45 Coffee break with drinks & networking 18:15 Part II: Panel with the Speakers and our Moderator Marc Bolick The panel is followed by an open discussion. Kamiel Koelman Associate Professor, Computer/Law Institute (CLI), Vrije Universiteit Kamiel J. Koelman is an associate professor at the Computer/Law Institute (CLI) of the Vrije Universiteit in Amsterdam. His main field of expertise is on the intersection of technology and the law, particularly intellectual property law. He has published numerous articles on issues such as ownership of electronic rights, multimedia licensing, online intermediary liability, open source software, hyper linking, privacy in the context of digital rights management systems, copyright law and economics, software patents, the changing position of collecting societies under anti-trust law and the protection of technological measures. Additionally, he produced reports both for European projects and the World Intellectual Property Organization. He is a member of the board of editors of the main Dutch law journals on copyright (AMI) and computer law (Computerrecht) and a regular speaker on national and international conferences. Before he joined the CLI he was employed by the Institute for Information Law of the University of Amsterdam, where he received his doctor’s degree. http://cli.vu/en/index.php Hans Bousie Owner, Bousie Advocaten Bousie advocaten is a niche-firm that specializes in media- and entertainment law. It was established in 2003 by Hans Bousie and is now led by him and Sander Dikhoff. They have managed to assemble a group of 10 A-list entertainment lawyers, well trained in various specialised and/or large law firms, they now found “the” connection. The firm’s field of focus include media, motion pictures, music, book publishing, theatre, games, art and fashion. Since 2003 it has become the leading specialised firm in media and entertainment law in the Netherlands. The firm prides itself in its expertise on intellectual property law, with a strong focus on copyright law and trademark law. The firm also has a very strong base in competition law, information technology law, corporate law, and telecommunication law. http://www.bousie-advocaten.nl Hedda Pahlson-Moller Managing Director – Omnisource International; Client Executive – Evalueserve Hedda Pahlson-Moller is Managing Director of the Outsourcing/Offshoring consultancy, Omnisource International, and serves as the Benelux Client Executive for Evalueserve – a global knowledge services company providing customized, multi-lingual Business Intelligence (Business Research, Market Research, Investment Research and Data Analytics) and Intellectual Property research services to leading edge clients worldwide. Evalueserve has a team of 850+ professional researchers based in its operations centers in Gurgaon, India and Shanghai, China. Hedda has a B.A. from Brown University (USA), a Masters in Political Science from Lund University, and is completing an executive MBA program from Copenhagen Business School. As a dual Canadian/Swedish citizen, Hedda has lived around the globe and worked for the Swedish Embassy and the Japan Development Bank in Tokyo, the US Chamber of Commerce in Berlin, the Centre for Science and Environment in India and spent 4 years at Hewlett-Packard in Brussels and Grenoble. http://www.evalueserve.com Brian Hoolahan CEO, File-Reg International Brian Hoolahan is founder and CEO of File-Reg International, specializing in the online registration of Intellectual Property other then patents or trademarks. The system is used to prove the origin and time of existence of concepts, designs, R&D etc at the push of a button. Apart from the File-Reg system being used by third party companies as a ‘branded’ system by i.e. lawyers, legal advisory services for business and media, the service is also being implemented into schools of Higher Education to help combat IP theft and create awareness among students in regard to IP protection of their work. Prior to founding File-Reg Brian Hoolahan was for many years a producer for Dutch national broadcasting companies. http://www.file-reg.com Marc Bolick CEO, Dmarc8 International Marc runs Dmarc8 International, a company specializing in providing marketing and business development services to high growth, technology-based companies. Prior to Dmarc8 he co-founded MobiQuis, a company providing infotainment services to the mobile telecoms industry. Prior to this, he spent nine years at General Electric and two years at Nucletron/Delft Instruments in marketing product management positions in the medical devices sector. Marc received his MBA from Rotterdam School of Management and his BS degree in Mechanical Engineering from Clemson University (USA).

title journal 3 - Club of Amsterdam

Club of Amsterdam Journal, August 2005, Issue 52

Content Offshoring Patent Drafting and Prosecution Services News about Intellectual Property News about the Future Next Event 15 Global ChallengesRecommended Book The Luck Project Games People Play Agenda Club of Amsterdam Open Business ClubClub of Amsterdam SearchSubmit your articleContactSubscribe Offshoring Patent Drafting and Prosecution Services Alok Aggarwal, co-founder, Evalueserve   Hedda Pahlson-Moller, Client Executive, Evalueserve Offshoring Patent Drafting and Prosecution Services 1.1 Background Around 175,000 patent applications are filed with the European Patent Office (EPO) every year. Of these patent application filings, a significant number – almost 44 percent per year – are made by non-European states. This clearly indicates that a great deal of patenting activity is taking place in various organisations across the world, with the accelerated rate of R&D taking place in emerging countries such as India and China. Evalueserve estimates that as many as 223,000 patent applications will be filed in Europe in the year 2010. Within Europe, approximately 8,000 attorneys and agents are registered with the EPO, to prepare, file and prosecute patent applications. They are also engaged in other intellectual property work, e.g., preparing, filing and prosecuting trademark applications and copyrights, IP litigation and IP asset management. In order to meet the rising demand for intellectual property (IP) work, Evalueserve predicts that more than 2,000 additional attorneys and agents will be required in Europe by 2010, to avoid a sharp rise in costs incurred by applicants. Currently, many large organisations have in-house IP divisions with agents, associates, lawyers and business development professionals who handle all kinds of IP work. However, most small and medium-sized enterprises do not have separate IP divisions; and due to reasons such as cost, quality and efficiency, many large firms often outsource some – or all – of their IP work to external firms. Since both the price and demand for IP services is likely to escalate during the next few years, and as corresponding budgets (for IP creation and maintenance) are likely to grow only at the rate of inflation, more and more companies and law firms are becoming worried about jeopardising the quality of their intellectual property. Furthermore, as significant Research and Development (R&D) will be carried out in emerging countries such as India and China, many companies are beginning to explore the potential of offshoring their IP services to third parties, particularly those located in lowwage countries such as India. There are around 600 patent agents registered with the Indian Patent Office in India as well as approximately 300 IP professionals who are not. Evalueserve estimates that about one-third of these 900 professionals currently provide the following kinds of patentrelated services to European and American end clients, and predicts that this number is likely to double to 1,800-2,000 by 2010. News about Intellectual Property SIPO Formally Starts the National Intellectual Property Strategy-Making Work “Mr. Tian Lipu, commissioner of the SIPO [State Intellectual Property Office of the People’s Republic of China] commented that in order to meet both the national and international challenges, meet the requirements of realizing the new-style industrialization, China must formulate its own national intellectual property strategy. The IP strategy is correlated with the Strategy of Developing the Country by Relying on Science and Education, the Sustainable Development Strategy, the Strategy of Reinvigorating China through Human Resource Development, etc. All of the above-mentioned national strategies have a common goal: building a well-off society, making contributions for China’s renaissance. All of the work must be finished in one year, at the latest of not more than one and a half years.” Music copyright: Study on a community initiative on the cross-border collective management of copyrightby the European Commission The study examines the present structures for cross-border collective management of copyright for the provision of online music services. It concludes that the absence of EU-wide copyright licences for online content services makes it difficult for these music services to take off. Online music services targeted by the analysis include services provided on the Internet – such as simulcasting, webcasting, streaming, downloading or an online “on-demand” service – and also music services provided to mobile telephones. The study focuses on these services because all of them can be enjoyed across Europe and, in consequence, their copyright needs to be cleared throughout Europe. It concludes that entirely new structures for cross-border collective management of copyright are required, and that the most effective model for achieving this is to enable right-holders to authorise a collecting society of their choice to manage their works across the entire EU. This would create a competitive environment for cross-border management of copyright and considerably enhance right-holders’ earning potential. In addition, the right-holder’s freedom to choose any collecting society in the EU would create a powerful incentive for these societies to provide optimal services to all their right-holders, irrespective of their location – thereby enhancing cross-border royalty payments. News about the future Ten Key Trends for Women in 2005 and BeyondBy Thomas Frey, Executive Director of the DaVinci Institute “As people move through life, they search for signposts along the way. They search for those rare pieces of intelligence that give them a gut-level feeling of confidence about what to do next. Today’s women are particularly adept at reading these signposts, which range from magazine articles, to movies, to conversations with a people they trust. They trust their instincts and aren’t afraid to make critical decisions. Women today are bold and confident, unapologetic for who they are and the things they like, and vast in their ability to influence nearly every aspect of modern life. In spite of the heavy load that most women shoulder, and the torrid pace of living, the bad years are now past, and a resurgence of hope seems to be building. With guarded smiles reacting to each new piece of positive news, they listen intently for the rhythm of hope that beats continuously in their lives. Women create our culture. They give birth to each new generation and heavily influence nearly every major decision being made today. Its critically important that we pay close attention to the drivers that are influencing the emerging new thinking class of bright articulate women wanting to make a difference in today’s world.” read further Power Play: The Search For Energy-Efficient Chips Discussions of computer performance are typically dominated by references to measures such as MIPS, MHz and MFLOPS. But Wu-Chun Feng, a computer architect at Los Alamos National Laboratory in New Mexico, expects that to change during this decade. He says it’s time for the computer community to adopt alternate metrics for evaluating performance. “It’s about more than speed; it’s about reliability, availability and efficiency,” he says. It’s more than an esoteric semantic point. ASC Q, a giant supercomputer at Los Alamos, has 8,192 processors, and although each one is extremely reliable (as well as fast), there are so many of them that the machine overall fails about 114 times a month, or once per eight-hour shift. […] So the lab has developed and is now enhancing “dynamic scaling” software that learns the characteristics of the application as it runs. It’s able to anticipate when the workload will shift significantly from CPU-intensive operations to various off-chip functions that don’t require high CPU clock speed and voltage and then temporarily scale them back. This technique has yielded a reduction in power consumption of as much as 70%, but performance has degraded only 1% to 5% for uniprocessor applications, Feng says. Power savings from this technique average about 25%, he says. “If you save 25% on power, that’s 25% more processors I can add to my system and still be in the same thermal envelope.” Next Event: Wednesday, September 21, 16:30-19:15 the future of Ideas – Intellectual Property Wednesday, September 21, 2005Registration: 16:00-16:30, Conference: 16:30-19:15Where: PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation], free parking. WithKamiel J. Koelman, Associate Professor, Computer/Law Institute (CLI), Vrije Universiteit: Open source software and software patentsHans Bousie, Owner, Bousie advocaten: Intellectual property and intelligent ownershipHedda Pahlson-Moller, Managing Director, Omnisource International, Client Executive, Evalueserve: Trends in IP Offshoring and our Moderator Marc Bolick, CEO, Dmarc8 International 15 Global Challenges 15 Global Challengesby ACUNU Millennium Project The 15 Global Challenges, with a range of views and actions to addressed each, are updated each year and enriched with regional views and indicators to measure progress on these challenges and published in the annual State of the Future. The list below links to a short overview of each challenge and the invitation to help update them. How can sustainable development be achieved for all? How can everyone have sufficient clean water without conflict? How can population growth and resources be brought into balance? How can genuine democracy emerge from authoritarian regimes? How can policymaking be made more sensitive to global long-term perspectives? How can the global convergence of information and communications technologies work for everyone? How can ethical market economies be encouraged to help reduce the gap between rich and poor? How can the threat of new and reemerging diseases and immune micro-organisms be reduced? How can the capacity to decide be improved as the nature of work and institutions change? How can shared values and new security strategies reduce ethnic conflicts, terrorism, and the use of weapons of mass destruction? How can the changing status of women help improve the human condition? How can transnational organized crime networks be stopped from becoming more powerful and sophisticated global enterprises? How can growing energy demands be met safely and efficiently? How can scientific and technological breakthroughs be accelerated to improve the human condition? How can ethical considerations become more routinely incorporated into global decisions? Games People Play Games People PlayLife invades games, and vice versaby Jesse Walker, reason.com Fans across England are mourning the death of Jamie Kane, the scandal-tinged veteran of the boy band Boy*d Upp whose solo career was, to quote Wikipedia, “mildly successful.” He was killed in a helicopter crash en route to a video shoot; the BBC’s Top of the Pops website reported that his aircraft “experienced some technical difficulties on the flight, and crashed into the sea some miles from its destination.” Some suspect foul play. Nearly everything in the previous paragraph is untrue. There never was a boy band called Boy*d Upp, there never was a pop star named Jamie Kane, he never had fans, he never faced a scandal, and he never died. The BBC did report his death, though, and an outline of his alleged career did surface briefly in Wikipedia, the popular online reference that relies on its readers for its content. Above all, the whiff of foul play is undeniably in the air. Jamie Kane is a character in an alternate reality game, or ARG, the most immersive form of fiction since religion. (Not your religion, dear reader. That one’s the unvarnished truth. I’m referring to all the others.) The most famous ARG is The Beast, an elaborate puzzle that was created to promote the Steven Spielberg movie A.I., was widely regarded as far superior to the film it advertised, and set the template for the genre by inverting the classic concept of virtual reality. In “‘This Is Not a Game’: Immersive Aesthetics and Collective Play,” a paper for the 2003 Digital Arts & Culture Conference, the Berkeley-based game designer Jane McGonigal contrasts “immersive artworks that try to create realistic sensory experiences and meaningful interactivity in an artificial setting” with The Beast’s approach, which “sought to use natural settings as the immersive framework. Rather than creating virtual environments that were (hopefully) realistic and engaging, the Beast’s producers co-opted real environments to enable a virtual engagement with reality.” Among other things, that meant thousands of Web pages planted throughout the Internet, clues dropped unannounced into newspaper and TV ads, real-world phone calls and faxes to players, packages in the mail, even carefully placed bathroom graffiti. “The Beast recognized no game boundaries,” McGonigal writes; “the players were always playing, so long as they were connected to one of their main everyday networks.” Its slogan: “This Is Not A Game.” […] When Beast players try to solve the real-life murder of 3,000 people with the same techniques they used to decipher a high-tech narrative, you might start to worry that they’ve confused their pastime with the much more byzantine complex of games that constitute human society. But at their best, ARGs might push us in a different direction: toward a more self-conscious awareness of the games we play in real life. for the full article click here Recommended Book The Future of Ideas : The Fate of the Commons in a Connected Worldby Lawrence Lessig If The Future of Ideas is bleak, we have nobody to blame but ourselves. Author Lawrence Lessig, a Stanford law professor and keen observer of emerging technologies, makes a strong case that large corporations are staging an innovation-stifling power grab while we watch idly. The changes in copyright and other forms of intellectual property protection demanded by the media and software industries have the potential to choke off publicly held material, which Lessig sees as a kind of intellectual commons. He eloquently and persuasively decries this lopsided control of ideas and suggests practical solutions that consider the rights of both creators and consumers, while acknowledging the serious impact of new technologies on old ways of doing business. His proposals would let existing companies make money without using the tremendous advantages of incumbency to eliminate new killer apps before they can threaten the status quo. Readers who want a fair intellectual marketplace would do well to absorb the lessons in The Future of Ideas. – Rob Lightner The Luck Project The Luck Project Lucky people meet their perfect partners, achieve their lifelong ambitions, find fulfilling careers, and live happy and meaningful lives. Their success is not due to them working especially hard, being amazingly talented or exceptionally intelligent. Instead, they simply appear to have an uncanny ability to be in the right place at the right time and enjoy more than their fair share of lucky breaks. The Luck Project scientifically explores why some people live such charmed lives, and aims to develop techniques that enable others to enhance their own good fortune. The project began in 1994 and has involved hundreds of exceptionally lucky and unlucky people. The main findings from the research have recently been published in Prof. Richard Wiseman’s The Luck Factor. New Research How to be lucky in loveSome people are lucky in love and find their perfect partner in life. Others are unlucky and experience an endless string of unhappy relationships. New research discovers why. As part of his ongoing research into the psychology of luck, Prof. Wiseman devised a questionnaire measuring key aspects of people’s psychological make-up, such as their levels of extraversion, optimism, intuition, etc.. 100 lucky and unlucky people completed the questionnaire and then imagined that they were about to go on a blind date. […] How well connected are you? – The Surnames ExperimentThe concept for the ‘surnames experiment’ was based upon an idea briefly mentioned by American journalist Malcolm Gladwell in his book, ‘The Tipping Point’. To explore the notion of social connectivity, Gladwell carried out an informal study in which he presented people with a list of surnames and asked them to indicate if they knew people with that surname. I wondered whether it might be possible to use the idea as the basis for a questionnaire that could both quantify the relationship between luck and social connectivity. Thousands of people were asked to classify themselves as either lucky, neutral (neither lucky nor unlucky) or unlucky. Next, they were presented with a list of 15 common British surnames, and asked to indicate if they were on first name terms with at least one person with each surname. The results were dramatic and demonstrated the huge relationship between luck and social connectivity. Almost 50% of lucky people ticked 8 or more of the names, compared to 35% of neutral people and just 25% of unlucky people. […] Luck and the small world phenomenonMost people have encountered the “small world” phenomenon – that striking coincidence that emerges while chatting to a stranger at a party when you discover that the two of you have a mutual friend or acquaintance. Many scientists now believe that almost any two strangers, selected at random from anywhere in the world, may well be linked by an amazingly small number of people – half a dozen or so. We know that the internet, the brain, the web of reactions in a living cell, power grids and the economy are other examples of this connectedness. In short, scientists believe that we live in a genuinely small world. But what evidence is there to support this view? Not as much as you might think, for an idea that has been around for decades. […] Club of Amsterdam Upcoming Events NEW: .Our Season Events are Wednesdays 16:30! 16:00-16:30 Registration16:30-17:45 Part I: Presentations17:45-18:15 Break: Drinks and evtl. live music18:15-19:15 Part II: Discussion .Club of Amsterdam Season Events 2005/2006     .Sept 21 the future of Ideas – Intellectual Property .Oct 19 the future of the USA .Nov 30 the future of Software Architecture .Jan 25 the future of Futurist Tools – how to improve your strategy and planning processes .Mar 1 the future of Electronic Identity .Mar 29 the future of Governance .Apr 26 the future of Drugs & Pharma .May 31 the future of Reputation Management .Jun 28 the future of Journalism – Ethics in Journalism Club of Amsterdam Open Business Club