Author: admin

- Club of Amsterdam

Club of Amsterdam Journal, October 2006, Issue 76

Content Synthesis of elBulli cuisineClub of Amsterdam blogNews about Food DesignNews about the FutureEvent about the future of Food Design”They think the unthinkable and do it.”Recommended BookThe new Corinthians: How the Web is socialising journalismGlobal Competitiveness Report 2006-2007Waterarchitecture Agenda Club of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal.“Food is meaning not just nourishment, ritual not just consumption, ceremony not just act, familial and social relationship not just individual ingestion. But profound and increasingly global changes in the way people eat have eclipsed these truths.” “Our eating is motivated occasionally by need, but also by a love of superfluity that causes us to rearrange our world and to engage in ceaseless experiment.” [Source: Roger Scruton]Felix Bopp, editor-in-chiefJoin our Season Event about  the future of Food Design on November 23! Synthesis of el Bulli cuisine Chef Ferran AdriàEl Bulli – Roses, Spain In the mid-1990s a new style of cuisine began to be forged. Ferran Adrià is the creator of the synthesis of el Bulli cuisine. El Bulli has been voted the best restaurant in the world.1. Cooking is a language through which all the following properties may be expressed: harmony, creativity, happiness, beauty, poetry, complexity, magic, humour, provocation and culture. 2. The use of top quality products and technical knowledge to prepare them properly are taken for granted. 3. All products have the same gastronomic value, regardless of their price. 4. Preference is given to vegetables and seafood, with a key role also being played by dairy products, nuts and other products that make up a light form of cooking. In recent years red meat and large cuts of poultry have been very sparingly used. 5. Although the characteristics of the products may be modified (temperature, texture, shape, etc.), the aim is always to preserve the purity of their original flavour, except for processes that call for long cooking or seek the nuances of particular reactions such as the Maillard reaction. 6. Cooking techniques, both classic and modern, are a heritage that the cook has to know how to exploit to the maximum. 7. As has occurred in most fields of human evolution down the ages, new technologies are a resource for the progress of cooking. 8. The family of stocks is being extended. Together with the classic ones, lighter stocks performing an identical function are now being used (waters, broths, consommés, clarified vegetable juses, nut milk, etc.). 9. The information given off by a dish is enjoyed through the senses; it is also enjoyed and interpreted by reflection. 10. Taste is not the only sense that can be stimulated: touch can also be played with (contrasts of temperatures and textures), as well as smell, sight (colours, shapes, trompe d’oeil, etc.), whereby the five senses become one of the main points of reference in the creative cooking process. 11. The technique-concept search is the apex of the creative pyramid. 12. Creation involves teamwork. In addition, research has become consolidated as a new feature of the culinary creative process. 13. The barriers between the sweet and savoury world are being broken down. Importance is being given to a new cold cuisine, particularly in the creation of the frozen savoury world. 14. The classical structure of dishes is being broken down: a veritable revolution is underway in first courses and desserts, closely bound up with the concept of symbiosis between the sweet and savoury world; in main dishes the “product-garnish-sauce” hierarchy is being broken down. 15. A new way of serving food is being promoted. The dishes are finished in the dining room by the serving staff. In other cases the diners themselves participate in this process. 16. Regional cuisine as a style is an expression of its own geographical and cultural context as well as its culinary traditions. Its bond with nature complements and enriches this relationship with its environment. 17. Products and preparations from other countries are subjected to one’s particular style of cooking. 18. There are two main paths towards attaining harmony of products and flavours: through memory (connection with regional cooking traditions, adaptation, deconstruction, former modern recipes), or through new combinations. 19. A culinary language is being created which is becoming more and more ordered, that on some occasions establishes a relationship with the world and language of art. 20. Recipes are designed to ensure that harmony is to be found in small servings. 21. Decontextualisation, irony, spectacle, performance are completely legitimate, as long as they are not superficial but respond to, or are closely bound up with, a process of gastronomic reflection. 22. The menu de dégustation is the finest expression of avant-garde cooking. The structure is alive and subject to changes. Concepts such as snacks, tapas, pre-desserts, morphs, etc., are coming into their own. 23. Knowledge and/or collaboration with experts from different fields (gastronomic culture, history, industrial design, etc.,) is essential for progress in cooking. In particular collaboration with the food industry and the scientific world has brought about fundamental advances. Sharing this knowledge among cooking professionals has contributed to this evolution. Visit our event aboutthe future of Food DesignThursday, November 23, 2006Registration: 18:30-19:00, Conference: 19:00-21:15Where: ROC, Hotelschool, Da Costastraat 64, Amsterdam Club of Amsterdam blog Club of Amsterdam blogOctober 26: Synthesis of elBulli cuisineOctober 14: The new Corinthians: How the Web is socialising journalismSeptember 20:  A Future Love Story News about Food Design Food structuring Humanity has been creating food structures to suit changing tastes and needs for millennia. But to deliver new types of food to customers who expect the best, means taking cooking beyond the possibilities of the kitchen. Traditionally food structuring was cooking. But to create entirely new food structures with special functions, we need to go beyond the possibilities of experimental cuisine. Food structuring is an emerging discipline that uses all the investigative technology available. Food is examined from the molecular, to the microscopic, to the macro scale. The idea is to build on the culinary experience, the artistry of cooking, so that novel edible creations can make the transition from the stove to the shelves. This area is gaining momentum under the header “Molecular Gastronomy” where 3 star Michelin chefs are working with Food Sciences to define this exciting new area. Food structural design is by no means exclusively concerned with changing food appearance and flavour. Altering food structures can have a significant impact on people’s lives. For instance, a particular problem in developing countries is inadequate refrigeration and the lack of manufacturing infrastructure. Intended to address these problems, new spreads and manufacturing techniques have been developed by Unilever specifically for developing world conditions. Spreads can now be locally produced on a small scale, or even at home, and require less refrigeration. High quality products are being produced to meet the needs of low-income Molecular Gastronomy “Molecular gastronomy is the application of science to culinary practice and more generally gastronomical phenomena.” So says Wikipedia. Harold McGee defines molecular gastronomy as “The scientific study of deliciousness”. INICON: Science can only change the culinary activities if it helps the cooks to prepare the dishes ; it can probably not change the kind of food we eat. Our sensory apparatus, created by millions of years of evolution, has a function: telling the brain what we are eating, and giving some pleasure when the food is appropriate from the physiological and psychological point of view. Science would do a better job if it helped the cooks to cook better and to obtain more regularly appropriate textures and tastes from the raw products. News about the Future Hyperscan Innovision Research & Technology, a leading developer of NFC (Near Field Communication) and UHF & HF RFID (Radio Frequency Identification) solutions, is providing the contactless RFID reader and re-writable video tag technology at the heart of Mattel’s new HyperScan hybrid games platform. Hyperscan is unique in combining modern video gaming with classic collector card play. The collectable game cards, supplied with the HyperScan games, will be available based on a rarity scheme, meaning that players won’t know what cards they are getting in their game booster packs, spawning a new trend in powered-up collector card trading. Battery-Powered Plane The students-developed manned plane powered by 160 AA “Oxyride” batteries flew for 59 seconds covering 391.4 meters and soared as high as 6.11 meters above the ground at a private airport owned by Honda Motor Co.”The world’s first battery-powered plane was developed by Tokyo Tech students and Matsushita Electric Industrial Co. Next Season Event     the future of Food Design Thursday, November 23, 2006 Registration: 18:30-19:00, Conference & Food Tasting : 19:00-21:15Where: ROC, Hotelschool, Da Costastraat 64, Amsterdam Taste, presentation of food, atmosphere, even design of food itself have existed for a long time, but they were often treated as separate elements. The contemporary awareness in design as well as in food culture enable a more holistic approach, which recently led to outstanding creative developments.This event is going to highlight three influential aspects: a) aesthetics from a consumer perspective, b) innovative food products and c) design supporting senses and a good time.Supporter ”They think the unthinkable and do it.”   Ralph FreelinkPsychologist Catalyst in the Knowledge Stream Trade – Asian LeadershipFounder, Centre for Holistic Inquiry They think the unthinkable and do it.” – Summit QuoteWe gathered for three days from all over the world to talk about the future. What did we take home? The Summit of the Future dealt with the future of risk. What is risk? How do we relate to risk? And what does risk have to offer us? In three days we exchanged a wide spectrum of opinions and perspectives. In this report I would like to explore risk from the psychological perspective of letting go. What is the future of risk? I believe it has everything to do with the risk of letting go. Letting go of those things that we wish to control and change. Letting go is not about indifference, nor is it a form of negligence. Letting go has to do with a new form of leadership that is emerging. It’s about the ability to surrender to the process of self-orga-nisation, without trying to im-pose change on the world. We have a chance to create the future, but in a way that is in alignment with the forces that permeate and encompass our lives. Letting go is a subtle way of dealing with the future. When we learn to let go we are actually bringing something qualitative forth. With this unnameable quality in our midst, we can learn to organise things in a way that we can never achieve on our own. This new awareness is dawning globally, and has everything to do with rising need for spiritual inquiry on an individual, collective and systemic level. Through inquiry we can learn to notice the subtler, less tangible aspects of reality, which, once noticed and acknowledged, can radically shift our quality of life. We can then learn to enable this process of self-organisation and bring forth a more coherent world. Sounds like fiction? In actuality our mode of consciousness is still in the way of this potential, but people are gradually opening up to it as the pressure of our global crisis intensifies. It is obvious that we can’t create a new future together, when we don’t engage on a deeper level and truly learn how to think and act together. We have to sit down to inquire, share and build community. We need to clear the surface and adopt a beginner’s mind to look at ourselves and the world afresh.A word much used at the conference was … Recommended Book Eating Architectureby Jamie Horwitz (Editor), Paulette Singley (Editor) The contributors to this highly original collection of essays explore the relationship between food and architecture, asking what can be learned by examining the (often metaphorical) intersection of the preparation of meals and the production of space. In a culture that includes the Food Channel and the knife-juggling chefs of Benihana, food has become not only an obsession but an alternative art form. The nineteen essays and “Gallery of Recipes” in Eating Architecture seize this moment to investigate how art and architecture engage issues of identity, ideology, conviviality, memory, and loss that cookery evokes. This is a book for all those who opt for the “combination platter” of cultural inquiry as well as for the readers of M. F. K. Fisher and Ruth Reichl. The essays are organized into four sections that lead the reader from the landscape to the kitchen, the table, and finally the mouth. The essays in “Place Settings” examine the relationships between food and location that arise in culinary colonialism and the global economy of tourism. “Philosophy in the Kitchen” traces the routines that create a site for aesthetic experimentation, including an examination of gingerbread houses as art, food, and architectural space. The essays in “Table Rules” consider the spatial and performative aspects of eating and the ways in which shared meals are among the most perishable and preserved cultural artifacts. Finally, “Embodied Taste” considers the sensual apprehension of food and what it means to consume a work of art. The “Gallery of Recipes” contains images by contemporary architects on the subject of eating architecture. The new Corinthians: How the Web is socialising journalism   The new Corinthians: How the Web is socialising journalism by Milverton Wallace, founder/organiser of the European Online Journalism Awards The momentum of change is with the new Corinthians. The open source ethos and method of work/production, which began in the periphery with collaborative software development, is moving to centre stage by way of the blogging revolution and open standards in web services. In tagging, syndication, ranking and bookmarking we have the rudiments of a peer-to-peer trust, reputation and recommendation system well suited to self-regulating collaborative networks. James Cameron (1911-1985), arguably the greatest British journalist of the last 100 years, always insisted that journalism is a craft. Now “craft” implies pride in work, integrity in dealing with customers, rites of passage, and long years of training to acquire the requisite skills/knowledge. But that was then. Today, journalism is a “profession”. Many aspiring hacks now need a university or other accredited “qualification”, and, except in the Anglo-American world, a government issued licence to “qualify” as a journalist. In some countries you’re compelled by regulations to belong to a recognised association and to obey its code of standards in order to practice and earn a living as a journalist. The march towards professionalism began with the rise of the mass media in the latter part of the 19th century, a development made possible by the invention of the rotary printing press, cheap papermaking from wood pulp, and mass literacy. Cheap mass circulation newspapers gave proprietors the kind of political influence they never had before. The press was becoming an increasingly powerful social force, a counter-balance to big business and the state. However, this power was fragile. Corporations and governments resisted the press’s self-appointed role of watchdog and muckraker. But the press barons fought back. In response to state and corporate resistance to openness and disclosure of information, they raised the banner of “the public’s right to know” as a fundamental democratic freedom. To counter charges of irresponsible reporting, journalists developed rigorous techniques for gathering, distilling and presenting information; and, to standardise these procedures and wrap them in an ethical framework, a normative model for reporting, carved in stone, was crafted: impartiality, objectivity, accuracy, transparency. Thus was Cameron’s craft gradually “professionalised”, and, in the process, turned into an exclusive club with a privileged membership. Today, this carefully constructed edifice is crumbling as the read/write web blows away the need to be a member of any such club to be able to practise journalism. Arguments about who is or isn’t a journalist is a sideshow, a pre-occupation mostly of self-styled guardians of truth. The inexorable fact is that the genie is out of the bottle and a significant number of “unqualified” people are “doing journalism” without permission from anyone. So, let us accept that the “authorities” can no longer decide who is or isn’t a journalist. We have no choice. But we need to ask some crucial questions: Who will now enforce the rules and codes? What is to become of them? Should we care? Do we still need them? Are they “fit for purpose” in the digital age? Digital media, and in particular, it’s social offsprings – social media such as blogs, vlogs, wikis, IM; social networks such as MySpace, Facebook, Bebo, Tagworld, Orkut etc., and social bookmarking services such as Furl, Del.icio.us, DIGG, StumbleUpon, MyWeb – have enabled the amateurisation of the media. The barbarians have entered the gates. Is the empire on the verge of collapse? Nowadays, the word “amateur” is being deployed by media professionals to belittle the media-making efforts of bloggers and others who create media productions outside the journalism guilds. Such reporting is deemed “unreliable”, “biased”, “subjective”; they are “unaccountable”, the facts and the sources “unverifiable”. All of this must be puzzling to … Read the full article click here Global Competitiveness Report 2006-2007  Global Competitiveness Report 2006-2007Switzerland, Finland and Sweden are the world’s most competitive economies according to The Global Competitiveness Report 2006-2007, released by the World Economic Forum on 26 September 2006. Denmark, Singapore, the United States, Japan, Germany, the Netherlands and the United Kingdom complete the top ten list, but the United States shows the most pronounced drop, falling from first to sixth.The rankings are drawn from a combination of publicly available hard data and the results of the Executive Opinion Survey, a comprehensive annual survey conducted by the World Economic Forum, together with its network of Partner Institutes (leading research institutes and business organizations) in the countries covered by the Report. This year, over 11,000 business leaders were polled in a record 125 economies worldwide. 1. Switzerland2. Finland3. Sweden4. Denmark5. Singapore6. US7. Japan8. Germany9. Netherlands10. UK11. Hong Kong12. Norway13. Taiwan,China14. Iceland15. Israel16. Canada “The top rankings of Switzerland and the Nordic countries show that good institutions and competent macroeconomic management, coupled with world-class educational attainment and a focus on technology and innovation, are a successful strategy for boosting competitiveness in an increasingly complex global economy.” – Augusto Lopez-Claros, Chief Economist; Director, Global Competitiveness Network “The world economy is not a zero-sum game. Many nations can improve their prosperity if they can improve productivity. The central challenge in economic development, then, is how to create the conditions for rapid and sustained productivity growth.” – Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School “The process of growth is complex. The Growth Competitiveness Index is an attempt to capture this complexity by modelling growth as a complicated combination of factors that matter differently for different countries.” – Xavier Sala-í-Martin, Professor, Economics Department, Columbia University Waterarchitecture A leader in this movement is architect Koen Olthuis, who considers floating buildings the wave of the future.He foresees a world of not only floating houses, but floating roads, hotels, offices, churches, restaurants and conference centers. “I think there are great opportunities for this in America, where the timber used for many homes is good for the water,” Olthuis said. Olthuis, 35, has been focusing on floating architecture since founding his architectural firm Waterstudio. Agenda Our Season Events for 2006/2007 are on Thursdays: the future of Food DesignNovember 23, 2006, 18:30 – 21:15  the future of ConsciousnessJanuary 25, 2007, 18:30 – 21:15 the future of Ambient IntelligenceFebruary 22, 2007, 18:30 – 21:15 the future of Global WorkplaceMarch 29, 2007, 18:30 – 21:15 the future of SuccessApril 26, 2007, 18:30 – 21:15 the future of TourismMay 31, 2007, 18:30 – 21:15 Taste of DiversityJune 28, 2007, 18:30 – 21:15 Club of Amsterdam Open Business Club   Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …

- Club of Amsterdam

Club of Amsterdam Journal, February 2008, Issue 100

Content Nanotechnology and EnergyNext EventClub of Amsterdam blogNews about the FutureThe Key to InnovationRecommended BookWind Shade RoofFuturist Portrait: Craig RispinAgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. Does Nanotechnology has the relevant answers when dealing with sustainable energy solutions? “While nanotechnology’s impact will be major, if not revolutionary, in many domains, from aerospace to medicine to computing, its impact in the domain of energy (production, storage, transmission and consumption) is set to be equally profound but peculiarly complex. Touch points in the buzz areas of fuel cells, batteries and solar energy are important and numerous. Less numerous but potentially equally important are influences on sequestration, electrical transmission, insulation, coal liquefaction, geothermal energy and more.” – Paul Holister  the future of NanoEnergy – Thursday, February 28, 18:30-21:15Where: Syntens, De Ruyterkade 5, 1013 AA Amsterdam [Building of the Chamber of Commerce] Felix Bopp, editor-in-chief Nanotechnology and Energy Source: PES Network Nanotechnology could turn out to be the most important technological development for advancing energy technolgies in well over one hundred years. Nanotechnology, which means building technology on the molecular or nano (billionths) scale, has already started to impact solar energy and battery storage technology. Nanotechnology might someday allow for far more powerful, more efficient and less expensive solar and battery storage technology. Nanotechnology is a rather young field, only gaining acceptance in the late 1990s, so the potential for future nanotechnology-based energy advancements is very high in coming years. An example of how nanotechnology affects energy technology is recent announcements by battery companies that indicate that by using nanotechnology to design new anodes and cathode materials, they are able to greatly increase the amount and rate of energy that can be transferred to a battery, and reduce the recharge times significantly as a result. Battery companies have also introduced nanotechnology battery designs that are capable of storing more energy than previous designs, by making better use of a battery’s storage potential. Solar engineers have reported early nanotechnology-based breakthroughs in solar technology that might: allow a far wider spectrum of solar energy to be captured by future solar cells, allow solar cells to be able to convert solar energy to electricity far more efficiently, allow solar collectors to be painted on just about any surface, and could bring down the cost of solar technology significantly. Some examples: Nanoflex can increase all lighting efficiencies – The nano optical coating on Nanoflex™ provides ideal diffusive and reflective surface to capture light rays from any light source including fluorescent lamps to enhance illumination by 50% on average, both for retrofits as well as new fixtures, enabling the reduction of the number of fixtures. Solar / Thermal Electric > Advanced Diamond Solutions amorphous nanostructures – Semiconductor industry company serendipitously developed thermionic solar cells using amorphous diamond nanostructures that offer potential efficiencies of 50% at half the cost of silicon solar cells. Also has good promise as a thermal electric generator. Nanotube Super Capacitor Battery – MIT researchers are developing a battery based on capacitors that utilize nanotubes for high surface area, enabling near instantaneous charging and no degradation. Estimating ~5 years to commercialization. (June 10, 2006) Power Chips™ Convert Heat to Electricity – Chips use thermionics to convert heat directly into electricity with a Carnot heat pump efficiency of up to 70-80%. This will be one of the first industrial applications of nanotechnology. Companies & Technologies Thin Film Solar / Thermal Electric > New nanostructured thin film shows promise for efficient solar energy conversion – Researchers at Berkeley have demonstrated highly efficient thermoelectric behavior from arrays of silicon nanowires grown onto a silicon wafer. The technology is compatible with fabrication processes used in the large-scale silicon processing industry. A low-cost thermoelectric system could be used to generate electricity from heat lost from fossil-fuel based energy generation. (EnergyTech Today; Jan. 8, 2008) Batteries > Nanowire Battery Holds 10 Times The Charge – Stanford researchers have found a way to use silicon nanowires to reinvent the rechargeable lithium-ion batteries that power laptops, iPods, video cameras, cell phones, and countless other devices. Could also be applied to electric vehicles. (Science Daily; Dec. 20, 2007) Piezoelectric > Nanowire Extracts Energy from Motion – Researchers at the University of Illinois are working on making a nanogenerator out of barium titanate, which exhibits a greater piezoelectric effect than zinc-oxide, to convert miniscule mechanical energy into electricity for biosensors and tiny portable devices. (MIT Technology Review; Oct. 22, 2007) Virus-Built Electronics – A new way to fabricate nanomaterials from harmless viruses as building blocks could mean batteries and solar cells woven into clothing. The programmed viruses coat themselves with the materials and then, by aligning with other viruses, assemble into crystalline structures useful for making high-performance devices. (MIT Technology Review; Oct. 23, 2007) Batteries > Weaving Batteries into Clothes – A novel machine that makes nanostructured fibers could be the key to a new generation of military uniforms that take on active functions such as generating (e.g. solar) and storing energy. (MIT Technology Review; Oct. 9, 2007) Thermal Electric > Nansulate Paint May Soon Generate Electricity from Thermal Differences – With the application of a paint coating, the thermal difference between inside and outside temperatures could be used to generate electricity, in addition to saving energy through its insulating properties. (PESN; Oct. 1, 2007) Nanowire generates power by harvesting energy from the environment – As the sizes of sensor networks and mobile devices shrink toward the microscale, and even nanoscale, there is a growing need for suitable power sources. Because even the tiniest battery is too big to be used in nanoscale devices, scientists are exploring nanosize systems that can salvage energy from the environment. (PhysOrg; Sept. 27, 2007) Water + Sunlight = Solar Hydrogen – Scientists are developing a cheap, viable photoelectrolytic technology that would split water into hydrogen and oxygen using sunlight. Using thin films of titanium iron oxide nanotube arrays, they reported a photoconversion rate of 1.5%, and are now optimizing to obtain closer to the theoretical maximum around 12.9%. (TreeHugger; Aug. 17, 2007) Self-Assembling Biological Nanobattery – The iron-containing protein, ferritin, can hold either a positive or negative charge, and it self-assembles relatively easily into a uniform nanolayer. NASA has filed a patent to create one layer of one charge, then cover it with another layer of the opposite charge. NASA reckons its battery is not only stable and robust, but can be produced easily and quickly too. (New Scientist Tech; July 16, 2007) Nanogenerator Provides Continuous Direct Current – Researchers have demonstrated a prototype nanometer-scale generator that produces continuous direct-current electricity by harvesting mechanical energy from such environmental sources as ultrasonic waves, mechanical vibration or blood flow. (PESN; April 7, 2007) Klean Industries Converts Scrap Tires In To Nano Carbons – The next wave of waste processing. Unique pyrolysis technology converts virtually all hydrocarbon waste streams into highly purified virgin hydrocarbon and advanced material nanocarbons. Nanotechnology and Photovoltaics – Solar power for less than $1. Nanosys Inc. combines their nanocomposite photovoltaic technology with precisely engineered inorganic semiconductor nanocrystals, yielding light-weight, flexible host-matrix. (FreeEnergyNews feature) Hydrogen Storage Capability Published in Science – Liverpool and Newcastle researchers inject hydrogen gas at high pressure into tiny pores (10-9 Meters) of a specially-designed material to give a dense form of hydrogen, which can then be released per need. (PhysOrg; Oct. 14) Inexpensive, Easy To Produce Solar Panels – Researchers at NJIT have developed an inexpensive solar cell that can be painted or printed on flexible plastic sheets. The process uses tiny carbon Buckyballs to trap electrons, combined with carbon nanotubes, which conduct current better than any conventional electric wire. (The Energy Blog; Jul. 19, 2007) Thin Film Batteries 40 Times More Efficient – Micro-generation of energy is set to bring a worldwide economic revolution brought by the availability of thin film batteries that are more fuel-efficient, charge within minutes, and hold a charge 40 times longer than existing batteries. Thin film batteries can be charged from renewable energy sources and used to power the home and car. (Nanotechnology Now; Feb. 19, 2007) Nano Thin Film PV – Liquidia is developing high-efficiency, cost-effective patterned thin film photovoltaic solar cells based on their PRINT platform for precision nanomolding. It combines photolithographic precision with a scalable continuous manufacturing process. (Renewable Energy Access; Oct. 5, 2007) Next Event  the future of NanoEnergyFebruary 28, 2008Registration: 18:30-19:00, Conference: 19:00-21:15 TicketsWhere: Syntens, De Ruyterkade 5, 1013 AA Amsterdam[Building of the Chamber of Commerce] The speakers arePaul Holister, Nanotechnology & EnergyNanotechnology and the New Energy Landscape Joop Schoonman, Professor of Inorganic Chemistry, Dept. DelftChemTech – Energy, Delft University of TechnologyNanostructured Materials for Decentralised Power Generation Erik Middelman, Director, Co-Founder, NedStack fuel cell technology BV Arjen Vollebregt, Department Manager, Gas Turbines & Structural Integrity, Aerospace Vehicles Division, National Aerospace Laboratory NLRNanotechnology in aerospace applications – current research at NLR Moderated by Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher We would like to thank our supporter Syntens. Club of Amsterdam blog Club of Amsterdam blog November 19: Sex, The Internet’s Own WastelandNovember 8: Sexuality in the 21st Century?October 22: Alexandria burned – securing knowledge access in the age of Google News about the Future Digital divideThe digital divide between rich and poor countries is narrowing as mobile phones and Internet use become more available, but the developing world still lags far behind, a United Nations report said. The United Nations Conference on Trade and Development (UNCTAD) said mobile phone subscribers have almost tripled in developing countries over the last five years, and now make up some 58 percent of mobile subscribers worldwide.”In Africa, where the increase in terms of the number of mobile phone subscribers and penetration has been greatest, this technology can improve the economic life of the population as a whole,” it said. Scentsory Design Fashion has a reason; it is a display of personal identity, primarily through strong visual cues. The Scentsory Design research project is inspired by the human circulation and nervous systems, by exploring smart fabrics that are not as passive as microencapsulation systems. The aim is to add more sensations into the fashion palette in ways that create radical new fashion properties with real benefit. Scentsory Design chooses scent as a tool to improve mental and physical wellbeing, enabling the wearer to act on visual cues or detect scent signals, allowing immediate information. Scentsory Design creates Emotional Fashion: responsive clothes that offer social and therapeutic value in a desirable fashion context. The Key to Innovation In a remarkably short period of time, economic globalisation has changed the world economic order, bringing new opportunities and new challenges. To compete, Europe must become more inventive, react better to consumer needs and preferences and address global and environmental challenges by innovating more. A video documentary  “The Key to Innovation” (May 2007) highlights the importance of innovative products and services to boost Europe’s competitiveness and growth and showcases a wide range of innovative companies and initiatives from throughout Europe. Recommended Book Nanostructured Materials for Solar Energy Conversionby Tetsuo Soga Nanostructured Materials for Solar Energy Conversion covers a wide variety of materials and device types from inorganic materials to organic materials. This book deals with basic semiconductor physics, modelling of nanostructured solar cell, nanostructure of conventional solar cells such as silicon, CIS and CdTe, dye-sensitized solar cell, organic solar cell, photosynthetic materials, fullerene, extremely thin absorber (ETA) solar cell, quantum structured solar cell, intermediate band solar cell, carbon nanotube, etc. including basic principle and the latest results. There are many books written on conventional p-n junction solar cells, but few books focus on new concepts in this area. Focuses on the use of nanostructured materials for solar energy Looks at a wide variety of materials and device types Covers both organic and inorganic materials Wind Shade Roof “This is the conceptual study for the construction of large roofs that are clad with wind turbines. The wind turbines shade the space below and at the same time as they rotate, they generate electricity to power whatever is under the roof and or anything around it. This particular roof is shown covering a large swimming pool in a desert environment. It would provide power for night lighting, pool maintenance, water pumping, etc. ” – Michael Jantzen Futurist Portrait:  Craig Rispin  Craig Rispin Craig Rispin is a Business Futurist and Innovation Expert. His expertise is in emerging business, people and technology trends – and how companies can profit from them. Craig has over 20 years experience working where the future has been created – with some of the most innovative companies in the world in the IT, consumer electronics, internet and broadcasting industries. Some of his clients include: Apple, Philips, IBM, GE, Canon, Coca-Cola, Mercedes-Benz, Symantec, and Disney. You can download Craig’s Trends Timeline Chart as a *.pdf  click here part 1 Part 2 Part 3 Agenda The Season Events are on ThursdaysRegistration: 18:30-19:00, Conference: 19:00-21:15 February 2818:30 – 21:15   the future of NanoEnergy March 2718:30 – 21:15   the future of Ecological ArchitectureLocation: April 2418:30 – 21:15   the future of MoneyLocation: May 2918:30 – 21:15   the future of ChildrenLocation: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] June 2618:30 –   Taste of DiversityLocation: Club of Amsterdam Open Business Club

- Club of Amsterdam

Club of Amsterdam Journal, March 2008, Issue 101

Content The Hannover Principles for Sustainable DesignNext EventClub of Amsterdam blogNews about the FutureInternational Green Roof AssociationRecommended BookSan Francisco in 2108Futurist Portrait: Ray Kurzweil AgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. Ecological Architecture is a subject much in debate now with the growing consciousness of global warming, especially since it appears buildings are the first greenhouse gas emitters, before industry, transport and any other sector. The challenge of ecological architecture is a time battle because of the escalating damage due to colossal real estate and urban development, particularly in developing countries and new hot spots such as Dubai and Shanghai. Even though these can also be seen as opportunities, it is most likely that much of what will be built in the near future will dramatically increase our ecological footprint, and unless viable and exiting solutions make some headway, we will continue to exert pressure on our environment with consequences we cannot predict fully but that are obviously not desirable. The purpose of our next event is to demonstrate that there are true “visions” out there being tested and experimented that actually develop and enhance our lifestyles instead of simply constraining them.  the future of Ecological Architecture – Thursday, March 20, 18:30-21:15Where: Netherlands Architecture Institute, Museumpark 25, 3015 CB ROTTERDAM Felix Bopp, editor-in-chief The Hannover Principles for Sustainable Design The Hannover Principles are a set of statements about designing buildings and objects with forethought about their environmental impact, their effect on the sustainability of growth, and their overall impact on society. They were first formulated by William McDonough and Michael Braungart for planning Expo 2000 in Hanover and are presented in a copyrighted 1992 document. The principles may be summarized as: Insist on human rights and sustainability. Recognize the interaction of design with the environment. Consider the social and spiritual aspects of buildings and designed objects. Be responsible for the effect of design decisions. Ensure that objects have long-term value. Eliminate waste and consider the entire life-cycle of designed objects. Make use of “natural energy flows” such as solar power and its derivatives. Be humble, and use nature as a model for design. Share knowledge, strive for continuous improvement, and encourage open communication among stakeholders. The original document states: “The Hannover Principles should be seen as a living document committed to the transformation and growth in the understanding of our interdependence with nature, so that they may adapt as our knowledge of the world evolves.” Cradle-to-Cradle DesignMBDC is articulating and putting into practice a new design paradigm; what Time calls “a unified philosophy that – in demonstrable and practical ways – is changing the design of the world.” McDonough Braungart Design Chemistry is a product and process design firm dedicated to transforming the design of products, processes, and services worldwide. The firm was founded in 1995 by William McDonough and Michael Braungart to promote and power “the Next Industrial Revolution” through intelligent design. We employ Cradle to Cradle Design using strategies we call “eco-effective” (rather than the widely promoted “eco-efficiency”) to create products and systems that contribute to economic, social, and environmental prosperity.Instead of designing cradle-to-grave products, dumped in landfills at the end of their ‘life,’ MBDC transforms industry by creating products for cradle-to-cradle cycles, whose materials are perpetually circulated in closed loops. Maintaining materials in closed loops maximizes material value without damaging ecosystems. Michael Braungart of EPEA and George Beylerian of Material ConneXion discuss their Cradle to Cradle collaboration with William McDonough of MBDC. andWilliam McDonough: The wisdom of designing Cradle to Cradle Architect and designer William McDonough asks what our buildings and products would look like if designers took into account “All children, all species, for all time.” A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of “cradle to cradle” design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world’s largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he’s designing in China. Next Event  the future of Ecological ArchitectureThursday, March 20, 2008Registration: 18:30-19:00, Conference: 19:00-21:15Where: Netherlands Architecture Institute, Museumpark 25, 3015 CB ROTTERDAMThe speakers areMalcolm Smith, Director of Integrated Urbanism, ARUPAbout the Dongtan eco-city project in Shanghai Bill Holdsworth, environmental, architectural and energy engineerDesign with a global impact Thomas Rau, Director, Rau ArchitectsOneplanetarchitecture Moderated by Thomas Ugo Ermacora, Founder and Creative Director, Etikstudio Club of Amsterdam blog Club of Amsterdam blog November 19: Sex, The Internet’s Own WastelandNovember 8: Sexuality in the 21st Century?October 22: Alexandria burned – securing knowledge access in the age of Google News about the Future 10 Emerging Technologies 2008Technology Review presents a list of the 10 technologies that are most likely to change the way we live: Modeling Surprise – Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.Probabilistic Chips – Krishna Palem thinks a little uncertainty in chips could extend battery life in mobile devices – and maybe the duration of Moore’s Law, too.NanoRadio – Alex Zettl’s tiny radios, built from nanotubes, could improve everything from cell phones to medical diagnostics.Wireless Power – Physicist Marin Soljacic is working toward a world of wireless electricity.Atomic Magnetometers – John Kitching’s tiny magnetic-field sensors will take MRI where it’s never gone before.Offline Web Applications – Adobe’s Kevin Lynch believes that computing applications will become more powerful when they take advantage of the browser and the desktop.Graphene Transistors – A new form of carbon being pioneered by Walter de Heer of Georgia Tech could lead to speedy, compact computer processors.Connectomics – Jeff Lichtman hopes to elucidate brain development and disease with new technologies that illuminate the web of neural circuits.Reality Mining – Sandy Pentland is using data gathered by cell phones to learn about human behavior.Cellulolytic Enzymes – Frances Arnold is designing better enzymes for making biofuels from cellulose. Frozen Garden Eden The Svalbard Global Seed Vault is located on the Norwegian island of Spitsbergen near the town of Longyearbyen (population 2,075) in the remote arctic Svalbard archipelago. The island is about 1,120 kilometres (700 mi) from the North Pole. The Seed Vault is managed under terms spelled out in a tripartite agreement between the Norwegian government, the Global Crop Diversity Trust and the Nordic Genetic Resource Center. The seedbank is constructed 120 metres (394 ft) inside a sandstone mountain. Prior to construction, a feasibility study determined that the vault could preserve seeds from most major food crops for hundreds of years. Some seeds, including those of important grains, could survive far longer, possibly thousands of years. The variety and volume of seeds stored will depend on the number of countries participating – the facility has a capacity to conserve 4.5 million. The first seeds arrived in January 2008. International Green Roof Association Green Roofs have become a very important component of sustainable urban development within the last 30 years. Growing environmental awareness and the striking economical and ecological advantages are the driving forces for this great success.At present, Green Roofs, sky gardens and rooftop gardens can be found in nearly all big cities around the world, benefiting the urban environment and their inhabitants. Finally, landscaped roofs provide many positive effects for the life expectancy and the energy balance of a building. In order to guarantee lasting function, Extensive Green Roofs, Semi-Intensive Greening and Intensive Green Roofs are all based on the same principles: high quality materials, professional planning and installation, state of the art technology and acknowledged guidelines An international exchange of ideas and technologies within the Green Roof sector, therefore, is not only desirable, but simply a necessity with regard to efficient environmental strategies. The  International Green Roof Association (IGRA) offers the platform for the worldwide promotion and dissemination of ecological Green Roof ideas. Recommended Book EcoDesign: A Manual for Ecological Designby Ken Yeang Saving the environment from continued devastation by our built environment is the single most important issue for our tomorrow, feeding into our post-millennial fears that this third millennium will indeed be our last. Ken Yeang reconstructs and revisions how and why our current design approach and perception of architecture must radically change if we are to ensure a sustainable future. He argues forcefully that this can only be achieved by adopting the environmentalist’s view that, aesthetics apart, regards our environment simply as an assembly of materials (mostly transported over long distances), that are transciently concentrated on to a single locality and used for living, working and leisure whose footprints affect that locality’s ecology and whose eventual disposal has to be accommodated somewhere in the biosphere. This manual offers clear instructions to designers on how to design, build and use a green sustainable architecture. The aim is to produce and maintain ecosystem-like structures and systems whose content and outputs not only integrate benignly with the natural environment, but whose built form and systems function with sensitivity to the locality’s ecology as well in relation to global biospheric processes, and contribute positively to biodiversity (as opposed to reducing it). The goal is structures and systems that are low consumers of non-renewable resources, built with materials that have low ecological consequences and are designed to facilitate disassembly, continuous reuse and recycling a (a cyclic process that mimics the way ecosystems recycle materials), and that at the end of their useful lives can be reintegrated seamlessly back into the natural environment. Each of these aspects (and other attendant ones) is examined in detail with regards to how they influence design and planning. Ecodesign provides designers with a comprehensive set of strategies for approaching ecological design and planning combined with in-depth analysis and research material not found elsewhere. San Francisco in 2108 IwamotoScott won the Grand Prize in the History Channel City of the Future: A Design and Engineering Challenge, San Francisco. The competition was held Jan. 20, at the Ferry Building, against 7 other teams including: Anderson, Anderson Architecture; Fougeron Architecture; Gelfand Partners Architects; IF Architecture; Kuth Ranieri Architects; Pfau Architecture; and SLOMobility. The brief asked each architect to rethink and envision San Francisco 100 years in the future. IwamotoScott now goes up against the Grand Prize winners of Washington DC and Atlanta for the title of National Champion, via an online public voting process. Symbiotic and multi-scalar, SF HYDRO-NET is an occupiable infrastructure that organizes critical flows of the city. HYDRO-NET provides an underground arterial traffic network for hydrogen-fueled hover-cars, while simultaneously collecting, storing and distributing water and power tapped from existing aquifer and geothermal sources beneath San Francisco. A new aquaculture zone with ponds of algae and forests of sinuous housing towers reoccupy Baylands inundated by rising sea levels. Hydrogen fuel is produced by the algae, and is stored and distributed within the nanotube wall structure of HYDRO-NET’s robotically-drilled tunnels. At key waterfront and neighborhood locales, HYDRO-NET emerges to form linkages between the terrestrial and subterranean worlds. Here new architectures bloom as opportunistic urban caves and outcroppings, fostering new social spaces and densified urban forms, fed by the resources and connectivity provided by HYDRO-NET. These locally responsive and distributed nodes and tendrils facilitate both the preservation and organic evolution of San Francisco. ‘Geothermal Mushrooms’ at Twin Peaks, view down Market Street to ‘Algae Towers’ downtown ‘Fog Flower’ in foreground, ‘Ocean Fringe’ housing at Ocean Beach / Sunset District, ‘Loop Spa-Hotel and ‘Geothermal Mushroom’ in distance. ‘Fog Flower’ in foreground, ‘Ocean Fringe’ housing at Ocean Beach / Sunset District, ‘Loop Spa-Hotel and ‘Geothermal Mushroom’ in distance. Futurist Portrait:  Ray Kurzweil Raymond Kurzweil (born February 12, 1948) is an inventor and futurist. He has been a pioneer in the fields of optical character recognition (OCR), text-to-speech synthesis, speech recognition technology, and electronic keyboard instruments. He is the author of several books on health, artificial intelligence, transhumanism, technological singularity, and futurism.Ray Kurzweil has been described as “the restless genius” by the Wall Street Journal, and “the ultimate thinking machine” by Forbes. Inc. magazine ranked him #8 among entrepreneurs in the United States, calling him the “rightful heir to Thomas Edison,” and PBS included Ray as one of 16 “revolutionaries who made America,” along with other inventors of the past two centuries. As one of the leading inventors of our time, Ray was the principal developer of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition. Ray’s web site Kurzweil AI.net has over one million readers. Among Ray’s many honors, he is the recipient of the $500,000 MIT-Lemelson Prize, the world’s largest for innovation. In 1999, he received the National Medal of Technology, the nation’s highest honor in technology, from President Clinton in a White House ceremony. And in 2002, he was inducted into the National Inventor’s Hall of Fame , established by the US Patent Office. He has received fifteen honorary Doctorates and honors from three U.S. presidents. Ray’s latest book  The Singularity is Near, was a New York Times best seller, and has been the #1 book on Amazon in both science and philosophy. See also his book:  Are We Spiritual Machines?: Ray Kurzweil vs. the Critics of Strong A.I. Ray Kurzweil is currently making a movie due for release in 2008 called The Singularity is Near: A True Story About the Future. Part fiction, part non-fiction, he interviews 20 big thinkers like Marvin Minsky, plus there is a B-line narrative story that illustrates some of the ideas, where a computer avatar (Ramona) saves the world from self-replicating microscopic robots. In an on-stage interview with Moira Gunn about the book on October 11, 2005, Dr. Gunn reluctantly allowed the question “How will the singularity help me to get more sex?” and Kurzweil and Gunn then engaged an elaborate and playful yet serious half-hour discussion of why “version 3.0” of the coming virtual reality or augmented reality will provide really good sex while avoiding some of the risks of traditional sexual intercourse as experienced circa 2000. Ray Kurzweil’s keynote address at The Singularity Summit at Stanford put on by the Singularity Institute in May 2006. Part 1 Part 2 Part 3 Agenda The Season Events are on ThursdaysRegistration: 18:30-19:00, Conference: 19:00-21:15 NEW DATEMarch 2018:30 – 21:15    the future of Ecological ArchitectureLocation: Netherlands Architecture Institute, Museumpark 25, 3015 CB ROTTERDAM April 2418:30 – 21:15   the future of MoneyLocation: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam [near Artis Zoo] May 2918:30 – 21:15   the future of ChildrenLearning to PlayLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of the Nieuwmarkt] June 2618:30 –   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join ouronline platform …

- Club of Amsterdam

Club of Amsterdam Journal, March 2008, Issue 102

Content The world’s first sustainable city at Dongtan, in Shanghai, ChinaNext EventClub of Amsterdam blogNews about the FutureInternational Union for Conservation of NatureRecommended BookFuturist Portrait: Alvin & Heidi TofflerAgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. Jan. 2008: British Prime Minister Gordon Brown said that Britain is going to build 10 eco-cities before 2020 and will provide tens of millions pounds of financial support in this regard. Brown said the eco-city projects will lead world research in reducing carbon discharge, effective traffic and developing substitute energy. He signed a memorandum of understanding within the China-Britain project on building the Dongtan Eco-city in Shanghai‘s Chongming Island, the world’s first eco-city. He also said that Britain is going to build 10 eco-cities before 2020 and will provide tens of millions pounds of financial support in this regard. Brown said the eco-city projects will lead world research in reducing carbon discharge, effective traffic and developing substitute energy. Listen to Malcolm Smith, Director of Integrated Urbanism, ARUP. He talks about Dongtan Eco-city at our event about  the future of Ecological Architecture – Thursday, March 20 in Rotterdam. the future of Ecological Architecture – Thursday, March 20, 18:30-21:15Where: Netherlands Architecture Institute, Museumpark 25, 3015 CB ROTTERDAM We would like to thank our supporters Netherlands Architecture Institute, Etikstudio and Innergy Creations. Felix Bopp, editor-in-chief The world’s first sustainable city at Dongtan, in Shanghai, China Aug. 2005: Arup, the global planning, engineering and design consultancy, has signed a contract with Shanghai Industrial Investment Corporation (SIIC) to plan the world’s first sustainable city – an eco-city – at Dongtan, in Shanghai, China. […] Arup is responsible for the integrated master-planning of the built environment in Dongtan. Arup is providing a full range of services, including urban design, planning, sustainable energy management, waste management, renewable energy process implementation, economic and business planning, sustainable building design, architecture, infrastructure and even the planning of communities and social structures. The role is extremely broad and will require a long term vision and involvement from Arup. Dongtan is situated in an extremely strategic position very close to Shanghai and on the third largest island in China, situated at the mouth of the Yangtze river. Dongtan is three quarters the size of Manhattan and will be developed as a sustainable city to attract a whole range of commercial and leisure investments. It will be a city where people will be able to live and work in a high quality environment. The intention is to evolve Arup’s sustainable urban design and planning into a blueprint for the future planning of Chinese cities. Dongtan is currently a large area of mostly agricultural land which has been earmarked by the Mayor of Shanghai and the Chinese Premier as the site of China’s first sustainable eco city. A high quality road infrastructure is currently being built that connects Dongtan to the Shanghai mainland. Feb. 2006: Deputy Prime Minister, John Prescott said: ”Arup’s impressive project at Dongtan is an excellent example of UK China partnership. It shows we have a lot to gain by exchanging ideas and technology. Dongtan shows the economic and social potential of investing in sustainable development. The first phase is a 630 hectare site where 50,000 people are expected to live. It’s going to be an economically, and environmentally, viable city, powered by renewable energy and as carbon-neutral as possible. Dongtan eco-city is a wonderful opportunity for China to demonstrate to the world how to approach ecologically-sound city design.” BBC News – China plans eco-friendly city China’s biggest eco-community; designed by Arup: Malcolm Smith, Director of Integrated Urbanism, ARUP is a speaker at our event about the future of Ecological Architecture – Thursday, March 20 in Rotterdam. Next Event  the future of Ecological ArchitectureThursday, March 20, 2008Registration: 18:30-19:00, Conference: 19:00-21:15 TicketsWhere: Netherlands Architecture Institute, Museumpark 25, 3015 CB ROTTERDAMThe speakers areMalcolm Smith, Director of Integrated Urbanism, ARUPAbout the Dongtan eco-city project in Shanghai Bill Holdsworth, environmental, architectural and energy engineerDesign with a global impact Thomas Rau, Director, Rau ArchitectsOneplanetarchitecture Moderated by Thomas Ugo Ermacora, Founder and Creative Director, Etikstudio We would like to thank our supporters Netherlands Architecture Institute, Etikstudio and Innergy Creations. Club of Amsterdam blog Club of Amsterdam blog March 15: The Economic StormNovember 19: Sex, The Internet’s Own WastelandNovember 8: Sexuality in the 21st Century? News about the Future Interdependencies on Energy and Climate Security for China and Europe’ the Interdependencies on Energy and Climate Security for China and Europe project aims to Identify the EU and China’s mutual interests, challenges and opportunities on energy and climate security over the next 25 years. Generate a shared vision for achieving the goals of both regions in order to strengthen long-term engagement on these issues. Produce high quality analysis on the priority opportunities for future collaboration to meet our climate and energy security goals. The project team will identify the mutual goals of China and the EU, synthesise the research findings and generate policy options around key issue clusters. Luminescent floor signage Photoluminescent materials accumulate light energy under ordinary daylight conditions, which is released at the onset of darkness. Additional signage may be integrated in floor systems since during emergency events, people intuitively look downwards at the floor, even without smoke development. Examples of such markings include stripes, arrows, circles, ‘foot steps’, as well as floor pictogrammes, which may remain visible under ordinary light conditions. Signage comprises of luminescent aggregates, which can be integrated in common floor systems like terrazzo, gravel- and mortar floor, as well as self-levelling floors. International Union for Conservation of Nature IUCN, the International Union for Conservation of Nature, helps the world find pragmatic solutions to our most pressing environment and development challenges. IUCN supports scientific research; manages field projects all over the world; and brings governments, non-government organizations, United Nations agencies, companies and local communities together to develop and implement policy, laws and best practice. IUCN is the world’s oldest and largest global environmental network. IUCN is a democratic membership union with more than 1,000 government and NGO member organizations, and some 10,000 volunteer scientists in more than 160 countries. IUCN’s work is supported by 1,100 professional staff in 62 offices and hundreds of partners in public, NGO and private sectors around the world. IUCN’s headquarters are located in Gland, near Geneva, in Switzerland. Out of many – here some examples of IUCN’s activities: 13 Mar 2008 Montenegro and IUCN unite efforts to protect nature – The creation of marine protected areas to safeguard biodiversity has been identified as a first step to meet international standards 23 Jan 2008  Corals: facing the death sentence – The future for corals does not look bright. That’s the message from the first in-depth analysis of 2005’s widespread coral bleaching in the Caribbean 13 Feb 2008  Body part by body part, Sumatran Tigers are being sold into extinction – Laws protecting the critically endangered Sumatran Tiger have failed to prevent tiger body parts being offered on open sale in Indonesia, according to a TRAFFIC report launched today. 07 Mar 2008 International Women Environmental Entrepreneurs Fair – IUCN will use the platform offered by the World Conservation Congress to organize the International Women Environmental Entrepreneurs Fair, a space to make visible the economic, social and environmental inputs that women entrepreneurs bring to their countries and the world through their “green enterprises” Recommended Book Experimental Eco Design: Architecture / Fashion / Productby Cara Brower, Rachel Mallory, Zachary Ohlman A showcase of outstanding and innovative work that shows that EcoDesign needn’t mean dull designThis book highlights new ways of thinking about sustainable design, while showcasing innovative product.It is a collection of outstanding, innovative product, graphic, fashion, and environment designs. The thoughts of the world’s leading designers – Ezio Manzini (Italy), Ed Van Hinte (the Netherlands), Droog members Richard Hutten (the Netherlands) and Bless (France), Tom Dixon (UK), Jan Dranger (Sweden) and Edwin Datschefski (UK) – provide a grounding in the materials, methods, and processes behind outstanding projects: their work provides visual inspiration for innovative design. Experimental EcoDesign offers inspirational reading for anyone interested in green design also coming with an extensive directory of sources of materials, manufacturers, design studios and organizations. Futurist Portrait:  Alvin & Heidi Toffler Alvin Toffler (born October 3, 1928) is an American writer and futurist, known for his works discussing the digital revolution, communications revolution, corporate revolution and technological singularity. A former associate editor of Fortune magazine, his early work focused on technology and its impact (through effects like information overload). Then he moved to examining the reaction of and changes in society. His later focus has been on the increasing power of 21st century military hardware, weapons and technology proliferation, and capitalism. He is married to Heidi Toffler, also a writer and futurist. They live in Los Angeles. They wrote the books credited to “Alvin Toffler” together. Accenture, the management consultancy, has dubbed him the third most influential voice among business leaders, after Bill Gates and Peter Drucker. He has also been described in the Financial Times as the “world’s most famous futurologist”. Toffler explains, “Society needs people who take care of the elderly and who know how to be compassionate and honest. Society needs people who work in hospitals. Society needs all kinds of skill that are not just cognitive; they’re emotional, they’re affectional. You can’t run the society on data and computers alone.” Toffler also states in, Rethinking the Future, that “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” In his book The Third Wave Toffler describes three types of societies, based on the concept of ‘waves’ – each wave pushes the older societies and cultures aside. First Wave is the society after agrarian revolution and replaced the first hunter-gatherer cultures. Second Wave is the society during the Industrial Revolution (ca. late 1600s through the mid-1900s). The main components of the Second Wave society are nuclear family, factory-type education system and the corporation. Toffler writes: “The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.” Third Wave is the post-industrial society. Toffler would also add that since late 1950s most countries are moving away from a Second Wave Society into what he would call a Third Wave Society. He coined lots of words to describe it and mentions names invented by him (super-industrial society) and other people (like the Information Age, Space Age, Electronic Era, Global Village, technetronic age, scientific-technological revolution), which to various degrees predicted demassification, diversity, knowledge-based production, and the acceleration of change (one of Toffler’s key maxims is “change is non-linear and can go backwards, forwards and sideways”). In this post-industrial society, there is a lot of diversity in lifestyles (“subcults”). Adhocracies (fluid organizations) adapt quickly to changes. Information can substitute most of the material resources and becomes the main material for workers (cognitarians instead of proletarians), who are loosely affiliated. Mass customization offers the possibility of cheap, personalized, production catering to small niches (see Just In Time production). The gap between producer and consumer is bridged by technology using a so called configuration system. “Prosumers” can fill their own needs. This was the notion that new technologies are enabling the radical fusion of the producer and consumer into the prosumer. In some cases prosuming entails a “third job” where the corporation “outsources” its labor not to other countries, but to the unpaid consumer, such as when we do our own banking through an ATM instead of a teller that the bank must employ, or trace our own postal packages on the internet instead of relying on a paid clerk. Aging societies will be using new (medical) technologies from self-diagnosis to instant toilet urinalysis to self-administered therapies delivered by nanotechnology to do for themselves what doctors used to do. This will change the way the whole health industry works. Since the 1960s, people have been trying to make sense out of the impact of new technologies and social change. Toffler’s writings have been influential beyond the confines of scientific, economic and public policy discussions. Techno music pioneer Juan Atkins cites Toffler’s phrase “techno rebels” in Future Shock as inspiring him to use the word “techno” to describe the musical style he helped to create. Toffler’s works and ideas have been subject to various criticisms, usually with the same argumentation used against futurology: that foreseeing the future is nigh impossible. In the 1990s, his ideas were publicly lauded by Newt Gingrich. In 1996 Alvin and Heidi Toffler founded  Toffler Associates, an executive advisory firm committed to helping commercial firms and government agencies adjust to the changes described in the Tofflers’ works. The development Toffler believes may go down as this era’s greatest turning point is the creation of wealth in outer space. Wealth today, he argues, is created everywhere (globalisation), nowhere (cyberspace), and out there (outer space). Global positioning satellites are key to synchronising precision time and data streams for everything from cellphone calls to ATM withdrawals. They allow Just In Time productivity because of precise tracking. GPS is also becoming central to air-traffic control. And satellites increase agricultural productivity through tracking weather, enabling more accurate forecasts. Two major predictions of Toffler’s – the paperless office and human cloning – have yet to be realized, not due to technological barriers but to sociological and politico-religious conditions. Alvin Toffler co-wrote his books with his wife Heidi. A few of their well-known works are:  Future Shock (1970), The Eco-Spasm Report (1975), The Third Wave (1980), Previews & Premises (1983), Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century (1990), War and Anti-War (1995), Revolutionary Wealth (2006)Alvin and Heidi Toffler This is a little known documentary based on the book Future Shock by Alvin Toffler. The movie “Future Shock” came out in 1972 and features Orson Welles as the narrator. I was most amused by the high amount of paranoia in regards to the future… some of the segments (like people choosing their own skin color) are downright hilarious. Worth a look – at the very least for its historical value. Agenda NEW DATEMarch 2018:30 – 21:15    the future of Ecological ArchitectureLocation: Netherlands Architecture Institute, Museumpark 25, 3015 CB ROTTERDAM April 2418:30 – 21:15   the future of MoneyLocation: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam [near Artis Zoo] May 2918:30 – 21:15   the future of ChildrenLearning to PlayLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of the Nieuwmarkt] June 2618:30 –   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join ouronline platform …

- Club of Amsterdam

Club of Amsterdam Journal, April 2008, Issue 103

Content The Economic StormNext EventClub of Amsterdam blogNews about the FutureGlobal Economic Prospects 2008Recommended BookInterior innovation award cologneFuturist Portrait: Patrick DixonAgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. But isn’t scarcity absolutely fundamental to economics, especially in a world of limited resources? “My analysis of this question is based on the work of Carl Gustav Jung because he is the only one with a theoretical framework for collective psychology, and money is fundamentally a phenomenon of collective psychology.” – Bernard Lietaer, economist and author Join us at  the future of Money – Thursday, April 24, 2008Where: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam [near Artis Zoo] Felix Bopp, editor-in-chief The Economic Storm About transformations to a Network economy The storm is a metaphor for the changes happening in our world. Changes with impact and results that are incalculable. They are also happening within the economic world. Many of our old patterns have had their longest time. We are richer than ever and have more capabilities than ever. But the consequences of this growth in our world are slowly but unmistakeably felt by everyone. Thankfully storms settle down and give new energy and chances. Martijn Aslander knows what the possible consequenses are. Martijn, who lives off networking and connecting people, is involved in more than a 1000 projects on yearly bases. He does this by following his heart. He turns all the available information technology into value for himself and others. His attitude to life is best described by the scouting law which he learned at an early age. A scout goes into the world with the other to discover this world and make it a better place to live in. He is honest, loyal and never gives up.He is economical and sober. He is a go-getter, cares for nature and respects himself and the other. You can definitely count on him. The economy is the sum of all the transactions and barter mechanisms that keep our society in place. Untill now the focus has been on collecting as much profit and capital goods as possible. But now that seems to be changing. We seem to be asking ourselves whether more money is needed, useful or valuable. On account of frequent usage of scarce resources, striving towards maximum profit often fails. Also companies have the tendency to waste the talent of many people. The well known rat race in which employees carry out their limited tasks day after day, restricts the enormous worth that people could actually bring into the economy. Martijn quotes futurologist and trend watcher Justien Marseille by stating that our society is making a jump from maximisation of profit to one of maximising usefulness. This simply means that you do the thing which you are good in, in the place at that given time which makes for optimal worth. Talent as an important impulse for the economy, that’s new. How is it possible that individual talent suddenly has the room to grow? Until now, we were restricted by means only available to organisations to be able to produce. This was certainly true when our economy relied on agriculture. With the coming of mechanisation and industry, this became more amplified. Later, when the computerization was a fact, it brought us the home computer and the internet. After this, the individual had meaningful tools at their disposal. With the home computer, everyone is able to write their own book, produce a movie or compose their own music. And the internet is our direct link to the whole world and thus the market. At the same time, the costs decrease so fast that everyone can join in to show their talent and offer their products. ExperimentThis development gives us the freedom to ask ourselves what on earth we are doing. And whether we might actually want to do it differently. There are still so many people that are not satisfied with what they are doing. Information technology gives us the opportunity to do things that were impossible in the past. Dependent on our talent we seek and find the necessary knowledge, information and contacts on the internet. This leads to an economy driven by networks instead of companies. And money does not seem to play the biggest role. The new barter system seems to be one of talent, knowledge and information. Critics say it’s impossible to make a living this way. So Martijn decided to test this theory and take on the experiment of not asking any money for his work. Soon he found that he either had a lot of money or hardly any money at all. But he always had just what he needed that at his disposal just. A computer, an overall subscription to public transportation, insurance, an office and indeed just plain money. Because if you can offer something that is valuable to many, then people are more than willing to donate in order to keep it coming. Martijn let go of all pretences and trusted that he would be fulfilled in all his needs at all times. Seeing this was a success; he began thinking of what we really need in this world. Evolutional movementThe answer that he found is not directly a logical one. What we really need according to him is movement. Evolution makes us constantly adapt to our environment. And adapting means movement. With those kinds of dynamics our nature makes us search for ways to do things in a different but foremost better way. It makes us want to learn, to try, to create and to innovate. A natural process which unfortunately is discouraged in our present school system. While the bigger problems in our society – social cohesion, innovation, care system, education, competition with other countries like China and India – scream for our capacity to adapt. How this natural movement can be started is something Martijn knows all about. Every year he organizes a large festival in the woods in Drenthe, a province in the Netherlands. In three days a whole village is built where people can even pay electronically. While normally a festival of this scale would cost a couple of hundred thousand euros, Martijn and his enthusiastic and talented crew do it for less than 12.000 euros. And no script is even used. The circumstances in which this project can develop is mainly dependent on something Martijn calls swarming. A varied and motivated group gets together for a certain project. From within their own skill, everybody participates a little which means that the pressure all round is kept low. Because of the joint exchanges everybody learns from everybody. And after the project is over, everyone goes their own way again or starts on the next project. Super functional cooperationWhat is happening is, it’s using the network as a business. It groups together around a certain project and organizes that which needs to be organized. Then afterwards, it falls apart again. At first glance it seems more chaotic than businesses as we know it now. However, nature knows only how to use this form of non-organization also called the organic fluid pattern. A swarm of birds, a school of fish, a termite hill, these are all examples of a super functional cooperation in subtle tuning with each other. It is this coherence that spontaneously comes up in a network driven by a mutual goal. The internet and the ease with which like-minded people know how to find each other, makes people act as one organism, one species working together on this planet more than ever before. Web 2.0Martijn is an insider when it comes to the technology used within the network economy known as Web2.0. This is the term used for a collection of useful tools which the internet offers for free. Tools for project management, file-exchange, marketing, information sharing. The sourcecode for these tools is accessible to everyone (open source). The unwrittenrule in the open source community that is Web 2.0 is that in exchange for using the tools, you have to make your own improvements and adaptations available under the same conditions. A much talked about example is the online encyclopaedia Wikipedia: it’s content is freely accessible to anyone and everyone can contribute. The accuracy of Wikipedia is nearly on the same level as the renowned Britannica Encyclopaedia. And the number of topics is many times larger. Small contributions by a large group of enthusiastic users make for the open source mentality in which products become better and extend fast. See the power of the economic network grow. The Holy Trinity of Dynamics is the term used by Martijn to describe this. It describes a new consciousness of information. Ideas are important.We already knew this. Also the connections between people are important. But information is the key between the ideas and the people. With information you pull people towards you. Information is necessary to create an idea, to carry it out and to talk about it with others. Consciousness about information in our society has not yet taken a leading role. We have to be niceBesides the technological tools that are available to make the most of the network economy, there are some personality traits that come in handy. Martijn mentions a fast working and flexible mind, an open attitude, curiosity and courage / guts. And the most important part of all, is being nice. He realises that you need the other as much as he needs you. The distant sound of the hippies can be heard in his approach. “I still have a bone to pick with them” Martijn says jokingly. Their enthusiasm and ideas appeal to him a lot. They just didn’t have the means to execute them. Martijn does. And that he has a point is something you see for example in the opinion of the Belgian top economist Bernard Lietaer. This great thinker is a true believer in complementary economies, where regional currency and bartering play a central role. To rely on a monetary economy alone is much too instable. A disaster like the one of 9/11 makes the dollar collapse and looses our faith in the economy. While it says nothing about the productivity or creativity of people. The revival of true value is the core of the network economy. Besides, says Martijn, a monetary economy can only grow by locking your money away in a bank so interest can be collected on it. Social capital on the other hand grows when you give it away and share it freely with others. Information is the new currencyIt is an interesting thought that giving leads to growth. You can only spend money once. Then it is gone. Ideas, information and access to your network are something you can give away over and over again without loosing anything. The reverse, keeping your information to yourself, leads to being excluded eventually. And without connections you loose all worth. In the network economy, information and networking are the new currency. It is valuable and exchangeable. And it stipulates that you should behave yourself. Only in a goodrelationship with the other there is room to exchange talent and value. It means that we have to become human again instead of taking on a role in which we perform transactions for money. It is obvious that we are in need of a redefinition of the economy. Instead of profit maximisation we are moving towards optimisation of usefulness. Value creation wil happen better and faster in a networked environment instead of in bricks and mortar companies. As a direct result social capital shall become an important factor. The relationships between people will be more important than the transactions. Having faith in the value of the other and opening your own knowledge and network guarantees you can join in. Status will be decided by the ease with which you have flexible access to information and the connections with others. Perhaps the main change will be finding our humanity again in everything we undertake. Next Event the future of MoneyThursday, April 24, 2008Registration: 18:30-19:00, Conference: 19:00-21:15Where: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam [near Artis Zoo]The speakers and topics areAnnegien Blokpoel, founder and managing director, PerspeXoSharing or commoditisation, trends in finance Justien Marseille, Futurist, Trend Analyst, The Future InstituteWill attention be the next currency? Ilja Linnemeijer, Senior Manager, PricewaterhouseCoopersVirtual economies present real challenges Moderated by Bob Stumpel, Result Strategy, Cellspace, Xing, Ideabroker, LBI, GetMobile, TCS, Mendix, FON We would like to thank our supporters Info.nl and Innergy Creations Club of Amsterdam blog Club of Amsterdam blog March 21: Ecological Architecture – some thoughtsMarch 15: The Economic Storm News about the Future Funding environmental technologies The  FUNDETEC report (co-financed by the EU Commission and private banks) identifies the current barriers and gaps in financing environmental technologies and bringing eco-innovation to market. The report examines how public investment or other policy actions can leverage private instruments to address market failure or urgent societal need. Researchers highlighted the economic, public policy and marketing of environmental technology investment, as well as the cultural and financial structures in place that enhance and restrain investment flows. From farm to fork eProvenance applies advanced RFID technology to authenticate and track fine wines and spirits from producer to consumer, monitoring and recording the temperature of storage, and collecting the pedigree for each bottle in a secure online database. eProvenance has brought together the technology and the team to measure and verify Provenance for the first time in history. Whether a producer of wine or spirits, broker, distributor, retailer or consumer, you will appreciate how the “Intelligent Bottle” alleviates the threat of counterfeit while the system monitors and logs ambient temperatures in each case, thus assuring that proper storage conditions have been maintained everywhere along the bottle’s journey from the producer to the consumer. Global Economic Prospects 2008 Developing Countries Must Improve Capacity To Absorb And Use Technology, Says World Bank Rapid technological progress in developing countries has helped to raise incomes and reduce the share of people living in absolute poverty from 29 percent in 1990 to 18 percent in 2004. Despite these gains, the technology gap between rich and poor countries remains enormous, and the capacity of developing economies to adopt new technology remains weak, says  Global Economic Prospects 2008. “Technological progress increased 40 to 60 percent faster in developing countries than in rich countries between the early 1990s and early 2000s,” said Andrew Burns, Lead Economist and main author of the report. “Nevertheless, developing countries have a long way to go, given that the level of technology that they use is only one quarter of that employed in high-income countries.” Subtitled “Technology Diffusion in the Developing World,” the World Bank report notes that recent progress reflects increased exposure to foreign technologies. As a share of GDP, high-tech imports and foreign direct investment levels have doubled since the early 1990s. “Rising trade and investment contacts with high-income countries, often facilitated by migrant groups, have been central to technological progress in developing countries.” said Uri Dadush, Director, World Bank Development Prospects Group. “However, openness alone is not enough. To continue catching up, countries need to strengthen educational achievement, governance, basic infrastructures, and links to migrant groups.” The report stresses that the weak diffusion of technology within countries holds back overall technological achievement in many countries. Thus, while major centers and leading firms in Brazil, India and China may operate close to the global technological frontier, most firms in these countries operate at less than a fifth of the top productivity level. According to the report, improving capacity to absorb foreign technology is critical in low-income countries, as well as in those middle-income countries that have exploited low-wage comparative advantages rather than strengthened domestic competencies. More highlights · Most developing countries participate minimally at the global technological frontier. Their rapid economic progress has been achieved by adapting and adopting already-existing technologies. This will likely persist, given the large technology divide. · Technology now spreads much more quickly between countries. In the early 1900s, new technology took over 50 years to reach most countries; today it takes about 16 years. · Technology tends to spread slowly within countries. Main cities and leading sectors use more sophisticated technologies than the rest of the economy. For example, the IT-enabled services sector in urban India employs world-class technologies, but less than 10 percent of the country’s rural households had telephone access in 2007. · Use of some new technologies, such as mobile phones, has risen quickly. Nevertheless, some technologies have spread only slowly. Three-quarters of low-income countries have 15 or fewer personal computers per 1,000 people, and a quarter have fewer than five. · Governments should strengthen domestic technology dissemination channels as a high priority. These include transport infrastructure and the capacity of applied R&D agencies to orient themselves to markets through improved outreach, testing, and marketing. · Weak basic infrastructure systems limit the range of technologies that can be employed in many countries. Policies should ensure that critical enabling services such as roads and electricity are widely available, whether delivered by the private or public sector. In Sub-Saharan Africa, just 8 percent of the rural population has access to electricity. · Ineffective or uneven access to quality education also restricts countries’ ability to exploit technologies. Even simple technologies can have big impacts. For example, relatively simple skills are needed to build rainwater collection systems, which improve access to clean drinking water and reduce infant mortality by lowering the incidence of diarrhea. Recommended Book The Future of Moneyby Bernard Lietaer Bernard Lietaer’s extraordinary book is a devastating and controversial analysis of the challenges facing monetary systems now. The debate it will create will be a contentious and passionate one. There is no such thing as money: it is only an agreement of society to use something as a medium of exchange. This agreement is being placed under an unprecedented strain, due to a wide range of factors (from the creation of cybermoney, to social and political issues). This momentum of change could become even faster, and the effects more brutal, if the instability of the monetary system continues to spread. The global monetary crises of the 1990s (Mexico, Russia, Asia and Brazil) proved that money is modern society’s central information system – equivalent to the nervous system in our own bodies. In order to prevent a global monetary meltdown, a unique vision of sustainable abundance, and the mechanisms for achieving this, is proposed. interior innovation award cologne The  interior innovation award cologne gives prominence to outstanding achievements in the furnishing sector. In addition to design and technology, this includes new kinds of material and solutions in detail, as well as outstanding product concepts and success in the market. It is organised by the  German Design Council (Rat für Formgebung) Some examples out of the 25 awarded products: Chair First by Stefano Giovannoni, MagisChair First’s name comes, in fact, from it being the first example of a chair made by air-moulding, in which the emptying of the frame is not simply applied to the volumes with a small tubular section, but all throughout the extensive and complex volumes of the chair and its backrest. ZENIT by Kinnasand Design Team, Kinnasand GmbHZENIT combines the traditional knotting technique with a timeless, modern design, giving this new article a unique design property for floor arrangements.Due to intricate handcraft, a lively surface is created, making each and every carpet an original, quite incomparable to industrially manufactured goods. MIURA by Konstantin Grcic, Plank Collezioni SrlTrough it’s folding mechanism and light weight the MIURA table enables an extraordinary handling and a exceptional low storage volume and therefor very flexible in its usage. HIGH DESK byStudio Morgen, Sabine Mühlbauer. Morgen Fine Furniture & Fine ArtsThese furnitures are produced with computer-controlled mill cut as well as they are traditional fitted by hand. All details are reduced to a minimum. Because of its strong material and the efficient static joining, DESK are very light furnitures. GECKO Hafttextil / Adhesive textiles by Création BaumannThe revolutionary development of GECKO is based on an idea developed by the Basle University for Design and Art: In 2000, a graduate wrote a thesis on “mobile” curtains. In 2006, a prototype of this self-adhesive fabric could be presented. Futurist Portrait:  Patrick Dixon Dr Patrick Dixon is often described in the media as Europe’s leading Futurist and has been ranked as one of the 20 most influential business thinkers alive today (Thinkers 50 – 2005). Chairman of  Global Change Ltd, he is author of twelve books (485,000 in print in 26 languages). Titles include Building a Better Business, Futurewise, The Genetic Revolution, The Truth about Westminster, The Truth about Drugs and The Truth about AIDS. Dr Dixon has spoken to audiences in 51 countries and is one of the world’s most sought after keynote speakers at corporate conferences and client events. His multimedia vision of the future is experienced by up to 3,000 people a time, in up to five countries a week. Challenging, hard-hitting, provocative, dynamic, passionate and practical as well as entertaining, motivating people to change, backed by data and original research – watch videos. He advises multinational company boards and senior teams on strategic implications of a wide range of global trends such as the new economy, the digital society, financial services, biotechnology, health care, geopolitical issues, lifestyle changes, marketing issues, consumer behaviour, employee motivation, public policy, business ethics and corporate social responsibility. What is a futurist Investment funds and pensions scandal? Fund management risk Many fund managers don’t recommend own retail investment funds to family and do not chose to invest own wealth in own funds. Future scandal in fund management? Agenda April 2418:30-21:15   the future of MoneyLocation: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam May 2918:30-21:15   the future of ChildrenLearning to PlayLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam June 2618:30-   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join ouronline platform …

- Club of Amsterdam

Club of Amsterdam Journal, April 2008, Issue 104

Content Global executives identify 12 key risks for the next decadeNext EventClub of Amsterdam blogNews about the FutureAgriculture – The Need for ChangeRecommended BookProject ORFuturist Portrait: Peter SchwartzAgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. Join our next event about  the future of Money – Thursday, April 24, 2008Where: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam  Annegien Blokpoel, founder and managing director, PerspeXo and speaker at our event:Tradional banking was for the priviliged only, and in most countries it still is a premium good to be a bank’s client. The last few years have witnessed a commoditization of financial services. With the smart people and smart money of haute finance turning out not to be so smart – and loosing around 300 billion USD in just a few months time – this process might be accelerating and leading to the downgrading of financial services to a commodity good from their former position of a high quility premium good. Wth the transfer of the premium know how of the industry a host of smaller companies might be able to take advantage of this trend. Annegien Blokpoel will address in her presentation the changes in the financial industry and provide a window to potential scenarios for the global financial services industry We would like to thank our supporters  Info.nl and Innergy Creations Felix Bopp, editor-in-chief Global executives identify 12 key risks for the next decade An increase in protectionism and the emergence of disruptive new business models are among the top risks facing firms over the next decade, according to Risk 2018: Planning for an unpredictable decade, a newly-released Economist Intelligence Unit survey and report, sponsored by BT. The report is based on a survey by the Economist Intelligence Unit of more than 600 board-level executives, in which respondents were questioned about their perception of the likelihood and severity of 46 risks, and asked how prepared they believed their organisations would be to face them. Responses were aggregated and mapped onto a grid (see below), with the importance of each risk (a combination of its severity and likelihood) represented on one axis and levels of preparedness among companies on the other. The survey highlighted 12 risks as ”tier one” in nature. They are of particular concern because they combined high levels of severity and likelihood with relatively low levels of preparedness. The risks identified as “tier two” were classed as such owing to either the low perceived severity and impact of the risk, or because of very high levels of preparedness. The 12 “tier one” risks are: Retrenchment of globalisation/increase in protectionism Oil price shock Asset price collapse Emergence of disruptive business model International terrorism Unexpected regulatory change Global recession Instability in the Middle East Increased competition from emerging market companies Talent shortages Climate change Increased industrial pollution Given these threats, the report goes on to examine the various ways in which companies can manage potential risks and plan for the future. “Faced with a highly uncertain business environment, executives are seeking guidance on how major trends and risks might affect their business over the next decade,” says Rob Mitchell, editor of the report. “By comparing perceived levels of severity and likelihood with levels of preparedness for a diverse set of risks, our survey illustrates a number of areas where risk managers and executives might need to sharpen their focus over the next ten years.” François Barrault, chief executive of BT Global Services said: “This report highlights the sheer breadth of risks that are now primary boardroom concerns. Globalisation is driving risk management to become an issue of strategic importance. Companies that integrate their risk planning and infrastructures will be more resilient and will reap the rewards in this more complex trading environment.” Other key findings of the report include: Climate change is not seen as a particularly severe risk, or one that is likely to cause an impact over the next ten years. Despite widespread media and governmental attention on climate change, respondents do not expect environmental risks to be particularly severe over the coming decade. However, the fact that the majority of respondents exhibited a low level of preparation towards climate change means that it has been classified as a “tier one” risk. Emerging markets are seen as both a threat and an opportunity. Respondents expect increased competition from emerging markets to be a major worry over the coming decade, but they also see many of these countries as a key source of growth. The majority of those surveyed named China as the country where they expect to see the biggest increase in revenue contribution, followed by Europe (including Eastern Europe) and Asia-Pacific (excluding India and China). Scenario planning is a widely used tool to consider future risks. As companies look to an uncertain and unpredictable future, more and more are using techniques such as scenario planning to help them map out the road ahead. Among our survey respondents, 26% say that they use scenario planning on a regular basis and 41% say that they use it on an ad hoc basis. Out of the remainder, 29% say that they have plans to use the technique in the future. Risk management will become a more strategic activity. The trend for risk management to be considered a strategic activity is expected to continue into the next decade, with two-thirds of respondents saying this area will become more important as a strategic tool, and 58% expecting it to command more attention from the boardroom. Risk 2018: Planning for an unpredictable decadeis available free to download:  click here Next Event the future of MoneyThursday, April 24, 2008Registration: 18:30-19:00, Conference: 19:00-21:15Where: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam The speakers and topics areAnnegien Blokpoel, founder and managing director, PerspeXoSharing or commoditisation, trends in finance Justien Marseille, Futurist, Trend Analyst, The Future InstituteWill attention be the next currency? Ilja Linnemeijer, Senior Manager, PricewaterhouseCoopersVirtual economies present real challenges Moderated by Bob Stumpel, Result Strategy, Cellspace, Xing, Ideabroker, LBI, GetMobile, TCS, Mendix, FON We would like to thank our supporters Info.nl and Innergy Creations Club of Amsterdam blog Club of Amsterdam blog April 9: The Fall of the US EmpireMay 24: Beyond InnovationMarch 21: Ecological Architecture – some thoughtsMarch 15: The Economic Storm News about the Future Water-Powered Cell Phones Samsung Electro-Mechanics has developed a micro-fuel cell and hydrogen generator that runs on water, writes the Chosun Ilbo. Oh Yong-soo, vice president of Samsung Electro-Mechanics’ research centre, who said that when the handset is turned on, metal and water in the phone react to produce hydrogen gas. The gas is then supplied to the fuel cell where it reacts with oxygen in the air to generate power. Other fuel cells need methanol to produce hydrogen, while Samsung’s needs only water. Eco City Masdar UAE’s most futuristic planning is its creation of a whole new city from scratch, centered on an institute of technology modeled after, and created in collaboration with, MIT. The new city, Masdar, is perhaps the most ambitious attempt in the world today to create a community with a total net energy use of zero – without sacrificing any of the amenities of modern technology. Carbon emissions and waste output are also intended to be kept at or near zero. The city, designed to house 50,000 people with the Masdar Institute of Science and Technology at its center, will be completely car-free, with walkways and personal transportation systems instead of roads and parking garages. Some of the walkways will be topped with solar panels, which will offer shade from the blistering tropical sun while also providing electricity for the city. Agriculture – The Need for Change International Assessment of Agricultural Knowledge, Science and Technology for Development “Agriculture is not just about putting things in the ground and then harvesting them…it is increasingly about the social and environmental variables that will in large part determine the future capacity of agriculture to provide for eight or nine billion people in a manner that is sustainable” – Achim Steiner, Executive Director, UNEP The way the world grows its food will have to change radically to better serve the poor and hungry if the world is to cope with a growing population and climate change while avoiding social breakdown and environmental collapse. That is the message from the report of the International Assessment of Agricultural Science and Technology for Development, a major new report by over 400 scientists. The assessment was considered by 64 governments at an intergovernmental plenary in Johannesburg last week. The authors’ brief was to examine hunger, poverty, the environment and equity together. Professor Robert Watson Director of IAASTD said those on the margins are ill-served by the present system: “The incentives for science to address the issues that matter to the poor are weak… the poorest developing countries are net losers under most trade liberalization scenarios.” Modern agriculture has brought significant increases in food production. But the benefits have been spread unevenly and have come at an increasingly intolerable price, paid by small-scale farmers, workers, rural communities and the environment. It says the willingness of many people to tackle the basics of combining production, social and environmental goals is marred by “contentious political and economic stances”. One of the IAASTD co-chairs, Dr Hans Herren, explains: “Specifically, this refers to the many OECD member countries who are deeply opposed to any changes in trade regimes or subsidy systems. Without reforms here many poorer countries will have a very hard time… “ The report has assessed that the way to meet the challenges lies in putting in place institutional, economic and legal frameworks that combine productivity with the protection and conservation of natural resources like soils, water, forests, and biodiversity while meeting production needs. In many countries, it says, food is taken for granted, and farmers and farm workers are in many cases poorly rewarded for acting as stewards of almost a third of the Earth’s land. Investment directed toward securing the public interest in agricultural science, education and training and extension to farmers has decreased at a time when it is most needed. The authors have assessed evidence across a wide range of knowledge that is rarely brought together. They conclude we have little time to lose if we are to change course. Continuing with current trends would exhaust our resources and put our children’s future in jeopardy. Professor Bob Watson, Director of IAASTD said: “To argue, as we do, that continuing to focus on production alone will undermine our agricultural capital and leave us with an increasingly degraded and divided planet is to reiterate an old message. But it is a message that has not always had resonance in some parts of the world. If those with power are now willing to hear it, then we may hope for more equitable policies that do take the interests of the poor into account.” Professor Judi Wakhungu, said “We must cooperate now, because no single institution, no single nation, no single region, can tackle this issue alone. The time is now.” Recommended Book Ecological Economics: Principles And Applications by Joshua Farley (Author), Herman E. Daly (Author)Conventional economics is often criticized for failing to reflect adequately the value of clean air and water, species diversity, and social and generational equity. By excluding biophysical and social systems from their analyses, many conventional economists overlook problems of the increasing scale of human impacts and the inequitable distribution of resources.Ecological Economics is an introductory-level textbook for an emerging paradigm that addresses this flaw in much economic thought. The book defines a revolutionary “transdiscipline” that incorporates insights from the biological, physical, and social sciences, and it offers a pedagogically complete examination of this exciting new field. The book provides students with a foundation in traditional neoclassical economic thought, but places that foundation within a new interdisciplinary framework that embraces the linkages among economic growth, environmental degradation, and social inequity. Project OR Project OR is a vortex-shaped surface which reacts to sunlight. The polygonal segments of the surface react to ultra-violet light, mapping the position and intensity of solar rays. When in the shade, the segments of OR are translucent white. However, when hit by sunlight they become coloured, flooding the space below with different hues of light. At night, OR transforms into an enormous ‘chandelier’, disseminating light into the surrounding courtyard, an atmospheric space for events and gatherings. The hues generated by the photoreactive surface are therefore indicators of changes in weather and daylight, a dynamic architectural tool that can be used on building exteriors. OR is skin, OR is shining, OR is the light OR the shade. OR is the first time that photoreactive technology has been used on an architectural scale. The ecological structure is a step in exploring the possibilities of photoreactive materials in the fields of furniture and design. The beauty of OR is its constant interaction with the elements. Each moment of the day is unique. The project was developed by the architects and designers Ran Ankori, Francesco Brenta, Maya Carni, Christoph Klemmt, Laura Micalizzi and Elisa Oddone. Info.nlThe full service internet agency Info.nl creates successful and effective websites and online applications. The work of Info.nl is based on the business objectives of our clients, customer expectations and the use of ICT technology. To enable to serve our clients in our different fields of expertise, Info.nl is divided in three areas of expertise with their own specific competence and focus. Our strategy consultants develop online strategies and concepts, while the unit web development realizes and implements online applications. The dedicated unit hosting facilities maintains (24/7) web environments. Since 1994, Info.nl has a proven track record. Respected clients as e.g. Robeco, SNS Bank, VolkskrantBanen, ReedBusiness, T-Mobile and Routenet are organizations which benefit from the experience of Info.nl.www.info.nl Futurist Portrait:  Peter Schwartz Peter Schwartz is cofounder and chairman of Global Business Network, a Monitor Group company, and a partner of the Monitor Group, a family of professional services firms devoted to enhancing client competitiveness. An internationally renowned futurist and business strategist, Peter specializes in scenario planning, working with corporations, governments, and institutions to create alternative perspectives of the future and develop robust strategies for a changing and uncertain world. His current research and scenario work encompasses energy resources and the environment, technology, telecommunications, media and entertainment, aerospace, and national security. Peter is also a venture partner of San Francisco-based Alta Partners, a member of the Council on Foreign Relations, and a member of the board of trustees of the Santa Fe Institute, the Long Now Foundation, and the World Affairs Council. From 1982 to 1986, Peter headed scenario planning for the Royal Dutch/Shell Group of Companies in London. His team conducted comprehensive analyses of the global business and political environment and worked with senior management to create successful strategies. Before joining Royal Dutch/Shell, Peter directed the Strategic Environment Center at SRI International. The Center researched the business milieu, lifestyles, and consumer values, and conducted scenario planning for corporate and government clients. Peter is the author of  Inevitable Surprises (Gotham, 2003), a provocative look at the dynamic forces at play in the world today and their implications for business and society. His first book, The Art of the Long View (Doubleday Currency, 1991; audio tape, 1995; paperback, 1996), is considered a seminal publication on scenario planning and has been translated into multiple languages. He is also the co-author of The Long Boom (Perseus, 1999), a vision for the world characterized by global openness, prosperity, and discovery; When Good Companies Do Bad Things (Wiley, 1999), an examination of, and argument for, corporate social responsibility; and China’s Futures (Jossey-Bass, 2001), which describes very different scenarios for China and their international implications. He publishes and lectures widely and served as a script consultant on the films “The Minority Report,” “Deep Impact,” “Sneakers,” and “War Games.” Peter received a B.S. in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute. Peter Schwartz – The Threat of “Abrupt Climate Change” Agenda April 2418:30-21:15   the future of MoneyLocation: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam May 2918:30-21:15   the future of ChildrenLearning to PlayLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam July 318:30-   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join ouronline platform …

- Club of Amsterdam

Club of Amsterdam Journal, May 2008, Issue 105

Content Confronting the Challenges of Participatory Culture:Media Education for the 21st CenturyNext EventClub of Amsterdam blogNews about the FutureICT often overlooked in carbon reduction initiativesRecommended BookThe Rosetta ProjectFuturist Portrait: Paul SaffoAgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. In a good computer game you will discover new rules when you reach a higher level. If you’re stuck in a game, most of the time it is because you thought you knew the rules. And then you discover a new rule that can bring you further’ – Jim, 11 years old Join our next Season Event about the future of Children on Thursday, May 29! Felix Bopp, editor-in-chief Confronting the Challenges of Participatory Culture: Media Education for the 21st Century By Henry Jenkins, Director of the Comparative Media Studies Program at the Massachusetts Institute of Technology with Katie Clinton, Ravi Purushotma, Alice J. Robinson and Margaret Weigel Executive Summary According to a recent study from the Pew Internet & American Life project (Lenhardt & Madden, 2005), more than one-half of all teens have created media content, and roughly one third of teens who use the Internet have shared content they produced. In many cases, these teens are actively involved in what we are calling participatory cultures. A participatory culture is a culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices.A participatory culture is also one in which members believe their contributions matter, and feel some degree of social connection with one another (at the least they care what other people think about what they have created). Forms of participatory culture include:Affiliations — memberships, formal and informal, in online communities centered around various forms of media, such as Friendster, Facebook, message boards, metagaming, game clans, or MySpace).Expressions — producing new creative forms, such as digital sampling, skinning and modding, fan videomaking, fan fiction writing, zines, mash-ups).Collaborative Problem-solving — working together in teams, formal and informal, to complete tasks and develop new knowledge (such as through Wikipedia, alternative reality gaming, spoiling).Circulations — Shaping the flow of media (such as podcasting, blogging).A growing body of scholarship suggests potential benefits of these forms of participatory culture, including opportunities for peer-to-peer learning, a changed attitude toward intellectual property, the diversification of cultural expression, the development of skills valued in the modern workplace, and a more empowered conception of citizenship. Access to this participatory culture functions as a new form of the hidden curriculum, shaping which youth will succeed and which will be left behind as they enter school and the workplace. Some have argued that children and youth acquire these key skills and competencies on their own by interacting with popular culture.Three concerns, however, suggest the need for policy and pedagogical interventions: The Participation Gap — the unequal access to the opportunities, experiences, skills, and knowledge that will prepare youth for full participation in the world of tomorrow.The Transparency Problem — The challenges young people face in learning to see clearly the ways that media shape perceptions of the world.The Ethics Challenge — The breakdown of traditional forms of professional training and socialization that might prepare young people for their increasingly public roles as media makers and community participants.Educators must work together to ensure that every American young person has access to the skills and experiences needed to become a full participant, can articulate their understanding of how media shapes perceptions, and has been socialized into the emerging ethical standards that should shape their practices as media makers and participants in online communities. A central goal of this report is to shift the focus of the conversation about the digital dividefrom questions of technological access to those of opportunities to participate and to develop the cultural competencies and social skills needed for full involvement. Schools as institutions have been slow to react to the emergence of this new participatory culture; the greatest opportunity for change is currently found in afterschool programs and informal learning communities. Schools and afterschool programs must devote more attention to fostering what we call the new media literacies: a set of cultural competencies and social skills that young people need in the new media landscape. Participatory culture shifts the focus of literacy from one of individual expression to community involvement.The new literacies almost all involve social skills developed through collaboration and networking.These skills build on the foundation of traditional literacy, research skills, technical skills, and critical analysis skills taught in the classroom. The new skills include:Play — the capacity to experiment with one’s surroundings as a form of problem-solving Performance — the ability to adopt alternative identities for the purpose of improvisation and discoverySimulation — the ability to interpret and construct dynamic models of real-worldprocessesAppropriation — the ability to meaningfully sample and remix media contentMultitasking — the ability to scan one’s environment and shift focus as needed to salient details.Distributed Cognition — the ability to interact meaningfully with tools that expand mental capacitiesCollective Intelligence — the ability to pool knowledge and compare notes with others toward a common goalJudgment — the ability to evaluate the reliability and credibility of different information sourcesTransmedia Navigation — the ability to follow the flow of stories and information across multiple modalitiesNetworking — the ability to search for, synthesize, and disseminate informationNegotiation — the ability to travel across diverse communities, discerning and respecting multiple perspectives, and grasping and following alternative norms.Fostering such social skills and cultural competencies requires a more systemic approach to media education in the United States. Everyone involved in preparing young people to goout into the world has contributions to make in helping students acquire the skills they needto become full participants in our society. Schools, afterschool programs, and parents havedistinctive roles to play as they do what they can in their own spaces to encourage and nurture these skills. The full White Paper is available as a *.pdf  click here Next Event  the future of ChildrenLearning to Play – How kids today are shaping the future of a participatory culture.A Co-Production with the Waag Society – Creative Learning Lab Thursday, May 29, 2008Registration: 18:30-19:00, Conference: 19:00-21:15Where: Pakhuis de Zwijger, Piet Heinkade 179, second floor, 1019 HC AmsterdamThe speakers and topics are Yumiko Mori, President, PangaeaCollaborative tools for intercultural communication programDevelopment through interactions with children Dennis Kaspori, Architect, founding member, The Maze CorporationFace Your World, Slotervaart? Ronald Hünneman, PhilosopherSelf City Moderated by Adriaan Wagenaar, consultant, coach, writer & concept developer, SATORI We would like to thank our supporter Innergy Creations Club of Amsterdam blog Club of Amsterdam blog June 9 : Pakistan in the 21st Century: Vision 2030May 24: Beyond InnovationMay 24: What future coal?April 9: The Fall of the US Empire News about the Future Compressed Air Energy Storage The use of compressed air for storing energy is a method that is not only efficient and clean, but also economical. In 1973 CAES (Compressed Air Energy Storage) installed their first compressed air energy storage plant in Germany, making use of natural underground caves for compressed air storage and taking advantage of the surplus energy produced by the generating plants. Tata Motors of India planned to launch an MDI air car in [?] 2008. MDI is a small, family-controlled company located at Carros, near Nice (Southern France) where Mr. Guy Nègre and Mr. Cyril Nègre, together with their technical team, have developed a new engine technology with the purpose of economising energy and respect severe ecological requirements – at competitive costs. Russia – communication is allSource  Euromonitor The number of mobile phone users in Russia has grown by 757% between 2002 and 2007. This equates to a nationwide penetration rate of 106.2% in 2007. The level in Russia’s two largest markets – Moscow and St. Petersburg – stood at 156% and 139% respectively in 2006 according to AC&M Consulting. There is also a wide discrepancy in ownership based on income, with over 87% of high-income earners using mobile phones compared with just 41% of low-income earners. Over summer, many people move to their summer homes in the country, boosting mobile phone subscriptions. As the majority of the time is spent outside the house in the garden, it becomes difficult to reach a person through landlines. ICT often overlooked in carbon reduction initiatives A new Economist Intelligence Unit study explores how information and communications technology (ICT) can be used to reduce organisations’ carbon-dioxide emissions Information and communications technology (ICT) can do much to help companies achieve their carbon reduction targets, particularly by enabling them to connect international operations while reducing the need for executives to travel. Yet a survey* by the Economist Intelligence Unit, sponsored by AT&T and Cisco, found that most corporate carbon reduction strategies ignore the role of ICT in achieving these targets. Of the 345 C-level executives polled for this survey, 18% say their companies have a carbon reduction strategy, and a further 39% are in the process of developing one. Of those that have a carbon reduction strategy, or are in the process of developing one, nearly half say that no mention is made of ICT. This is surprising given that the majority of those polled believe that senior management is aware of the potential of ICT to help achieve carbon-reduction goals. It is clear from this survey that IT chiefs are well positioned inside their companies to promote the green benefits of ICT. While most survey panellists agree that the CIO should not lead carbon reduction initiatives, they should at least play an important consultative role in advising on the best use of technology to cut emissions. However, at present, only half the organisations polled by the Economist Intelligence Unit said the CIO is consulted when it comes to developing the company’s carbon reduction strategy. According to Robin Bew, Editorial Director at the Economist Intelligence Unit, “There is a lot of talk about reducing carbon footprints in today’s organisations, but not much action. Putting technology to work in this endeavour offers a simple, effective way to move from rhetoric to action,” he says. “It is interesting to discover that many organisations do not fully take advantage of the CIO’s strategic role in tackling carbon emissions,” says Phil Smith, European vice president of marketing at Cisco. “Through this report, we can learn more about the attitudes in these organisations and how businesses can reduce carbon emissions by adopting ICT solutions.” “While the topic of ‘Green ICT’ has been high on the agenda in the ICT industry for some time, this report shows that the CIO has an important role to play in the development of a company’s carbon reduction initiatives,” says Lloyd Salvage, Vice President, Global Segment Marketing at AT&T. “The report also shows that ICT can make a real difference.” Other key findings of the report include the following: Pressure to change. Most companies say that the pressure to be more green is coming from government and customers. Contrary to what many people believe, very little pressure is coming from shareholders and employees. Web and video conferencing are the most popular technology tools for reducing the organisation’s carbon footprint. Part of the attraction of audio, video and web-conferencing is that it is easy to measure the resulting reduction in air or car miles following its adoption. In terms of an internal environmental audit, this makes conferencing an attractive technology compared with other initiatives which may not deliver such direct benefits. Home-working is not widely adopted, despite the tools being available to make it possible. However, Braden Allenby, professor of civil and environmental engineering at Arizona State University, has found that a lot of home working goes on under the radar. Indeed, home working is often ad-hoc and given as a perk to select individuals, but most survey respondents believe that many more people will work from home in two years’ time. Download the full report:Managing the company’s carbon footprint: The emerging role of ICT  click here Recommended Book Team Challenges: 170+ Group Activities to Build Cooperation, Communication, and Creativityby Kris Bordessa (Author) Grades 3-8. This helpful resource provides educators and counselors a wide variety of activities designed to cultivate teamwork. Students are required to think outside the box, communicate clearly, and cooperate with each other in order to complete team assignments. Examples of activities include: moving a pile of ping-pong balls from one location to another, building a bridge out of marshmallows and toothpicks, and creating a miniature amusement park. Students learn from each other and from observing students on other teams. The Rosetta Project Fifty to ninety percent of the world’s languages are predicted to disappear in the next century, many with little or no significant documentation. The  Rosetta Project is a global collaboration of language specialists and native speakers working to build a publicly accessible digital library of human languages. Since becoming a National Science Digital Library collection in 2004, the Rosetta Archive has more than doubled its collection size, now serving nearly 100,000 pages of material documenting over 2,500 languages — the largest resource of its kind on the Net. A major concern of our project is the drastic and accelerated loss of the world’s languages. Just as globalization threatens human cultural diversity, the languages of small, unique, localized human societies are at serious risk. In fact, linguists predict that we may lose as much as 90% of the world’s linguistic diversity within the next century. Language is both an embodiment of human culture, as well as the primary means of its maintenance and transmission. When languages are lost, the transmission of traditional culture is often abruptly severed meaning the loss of cultural diversity is tightly connected to loss of linguistic diversity. To stem the tide and help reverse this trend, we are working to promote human cultural and linguistic diversity, as well as to make sure that no language vanishes without a trace. The Rosetta Disk The Rosetta Disk is the physical companion of the Rosetta Digital Language Archive, and a prototype of one facet of The Long Now Foundation’s 10,000-Year Library. The Rosetta Disk is intended to be a durable archive of human languages, as well as an aesthetic object that suggests a journey of the imagination across culture and history. We have attempted to create a unique physical artifact which evokes the great diversity of human experience as well as the incredible variety of symbolic systems we have constructed to understand and communicate that experience. The Disk surface shown here, meant to be a guide to the contents, is etched with a central image of the earth and a message written in eight major world languages: “Languages of the World: This is an archive of over 1,000 human languages assembled in the year 02002 C.E. Magnify 1,000 times to find over 15,000 pages of language documentation.” The text begins at eye-readable scale and spirals down to nano-scale. This tapered ring of languages is intended to maximize the number of people that will be able to read something immediately upon picking up the Disk, as well as implying the directions for using it—‘get a magnifier and there is more.’ On the reverse side of the disk from the globe graphic are 15,000 microetched pages of language documentation. Since each page is a physical rather than digital image, there is no platform or format dependency. Reading the Disk requires only optical magnification. Each page is .019 inches, or half a millimeter, across. This is about equal in width to 5 human hairs, and can be read with a 500X microscope (individual pages are clearly visible with 100X magnification). The 15,000 pages in the collection contain documentation on over 2500 languages gathered from archives around the world. For each language we have several categories of data — descriptions of the speech community, maps of their location(s), and information on writing systems and literacy. We also collect grammatical information including descriptions of the sounds of the language, how words and larger linguistic structures like sentences are formed, a basic vocabulary list (known as a “Swadesh List”), and whenever possible, texts. Many of our texts are transcribed oral narratives. Others are translations such as the beginning chapters of the Book of Genesis or the UN Declaration of Human Rights. The Rosetta Disk is held in a four inch spherical container that both protects the disk as well as provides additional functionality. The container is split into two hemispheres with the three inch Rosetta Disk sitting in an indent on the flat meeting surface of the two hemispheres. The upper hemisphere is made of optical glass and doubles as a 6X viewer, giving visual access deeper into the tapered text rings. The bottom hemisphere is high-grade stainless steel. We have machined a hollow cylinder into the bottom hemisphere that holds a stainless steel ribbon for disk caretakers to etch their names, locations, and dates – hopefully creating a unique pedigree for each Rosetta object as it travels through time and human hands. A small punch tool is included for future caretakers to add additional information. At the very least, the Rosetta Disk provides an informative overview of human linguistic diversity in 02000. However, it may do much more. The translations on the disk, for example, are a close analog to the Rosetta Stone, whose parallel texts (in this case unintentionally) enabled the decipherment of Egyptian Hieroglyphics. It isn’t a great stretch to imagine that the language information on this Disk could provide the key to the (re)discovery of valuable society sustaining knowledge far into the future. The Rosetta Disk is being designed and developed through the collaboration of artists, designers, linguists and archivists including Kurt Bollacker, Stewart Brand, Paul Donald, Jim Mason, Kevin Kelly, and Alexander Rose. Primary funding for the first Rosetta Disk and the project that grew out of it came from the generous support of Charles Butcher and the Lazy Eight Foundation. Waag Society – Creative Learning Lab At the Creative Learning Lab we see learning as a combination of factors. Play, creation, experience, performance, and showing what is meaningful to the modern youth. Learning in such a way that it matches their lifestyle, with the use of computers, mobiles or other gadgets that they already use on a daily basis together with their friends and classmates. In reality, learning takes place everywhere. In the classroom of course, but especially outside of the classroom, via the internet, exploring a museum or roaming the city with a mobile. The Creative Learining Lab stimulates educational institutes to integrate digital technology in their classes. The Creative Learning Lab develops prototypes of digital educational methods and gives teacher training and workshops to support them in using it. The Creative Learning Lab brings together all the stakeholders in the education sector. The Creative Learning Lab is part of Waag Society.www.waag.org Futurist Portrait: Paul Saffo Paul Saffo is a forecaster and essayist with over two decades experience exploring long-term technological change and its practical impact on business and society. He currently teaches at Stanford University and is a fellow of the Royal Swedish Academy of Engineering Sciences. He was the founding chairman of the Samsung Science Board and serves on a variety of other boards including the Long Now Foundation and the Singapore National Research Foundation Science Advisory Board. He is also an advisor to 3i Venture Capital and has served as an advisor and Forum Fellow to the World Economic Forum. He is on a research sabbatical from Institute for the Future where he has worked since 1985. Paul’s essays have appeared in numerous publications, including The Harvard Business Review, Fortune, Wired, The Los Angeles Times, Newsweek, The New York Times,and the Washington Post. Paul is also a columnist for ABCNews.com, writing on technology and innovation issues. Paul holds degrees from Harvard College, Cambridge University, and Stanford University. A chat with Silicon Valley futurist, Paul Saffo, that took place at the AlwaysOn Stanford Innovation Summit in 2006. Agenda Tickets also include Indian dishes and some drinks! July 3 18:30 – 23:30Taste of Diversity the future of INDIALocation: Cultuurhuis Diamantslijperij, Tolstraat 129, 1074 VJ Amsterdamformer Royal Asscher Diamond Factory May 2918:30-21:15   the future of ChildrenLearning to PlayLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam June 2618:30-   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join ouronline platform …

- Club of Amsterdam

Club of Amsterdam Journal, June 2008, Issue 106

Content Is the Venture Capital Market in India Getting Overheated?Next EventClub of Amsterdam blogNews about the FutureBeyond InnovationRecommended BookWhat future coal?Futurist Portrait: J. C. Kapur AgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. Taste of Diversity is about creating greater awareness of cultural diversity and strengthening, promoting and sharing of cultural wealth. The idea of “intercultural dialogue” takes as its starting point the recognition of difference and multiplicity of the world in which we live. This year’s focus is the future of INDIA. Join our next Season Event about Taste of Diversity – the future of INDIAThursday, July 3, 2008 Felix Bopp, editor-in-chief Is the Venture Capital Market in India Getting Overheated? The Venture Capital market in India seems to be getting as hot as the country’s famous summers. However, this potential over-exuberance may lead to some stormy days ahead, based on sobering research compiled by global research and analytics services firm, Evalueserve. Evalueserve research shows that an interesting phenomenon is beginning to emerge: Over 44 US-based VC firms are now seeking to invest heavily in start-ups and early-stage companies in India. These firms have raised, or are in the process of raising, an average of $100 million each. Indeed, if these 40-plus firms are successful in raising money, they would garner approximately $4.4 billion to be invested during the next four to five years. Taking Indian Purchasing Power Parity (PPP) into consideration, this would be equivalent to $22 billion worth of investment in the US. Since about $1.75 billion (or approximately 40% of $4.4 billion) has already been raised, even if only $2.2 billion is raised by December 2006, Evalueserve cautions that there will be a glut of VC money for early-stage investments in India. This will be especially true if the VCs continue to invest only in their current favorite sectors such as information technology (IT), BPO, software and hardware products, telecom, and consumer Internet. Given that a typical start-up in India would require $9 million during its first three years (i.e., $3 million per year) and even assuming that the start-up survives for three years, investing $2.2 billion during 2007-2010 would imply investing in 150 to 180 start-ups every year during this period, which does not seem practical if the VCs continue to focus only on their current favorite sectors. In contrast to the emerging trend highlighted above, Indian companies received almost no Private Equity (PE) or Venture Capital (VC) funding a decade ago. This scenario began to change in the late 1990s with the growth of India’s IT companies and with the simultaneous dot-com boom in India. VCs started making large investments in these sectors; however, the bust that followed led to huge losses for the PE and VC community, especially for those who had invested heavily in start-ups and early-stage companies. After almost three years of downturn in 2001-2003, the PE market began to recover towards the end of 2004. PE investors began investing in India again, except this time they began investing in other sectors as well (although the IT and BPO sectors still continued to receive a significant portion of these investments) and most investments were in late-stage companies. Early-stage investments have been dwindling or have, at best, remained stagnant right through mid-2006. This article is based on Evalueserve’s experience, which includes several hundred research engagements focused on India and the Indian market for our globally dispersed client-base over the last five years; and also interviews with VCs, Indian entrepreneurs, consultants, and experts within this ecosystem, along with our analysis of data from the Indian Venture Capital Association (IVCA) and Venture Intelligence India. It examines whether this new, very large total investment can actually be ‘absorbed’ by start-ups and early-stage companies in India. We will also describe some of the ‘ground realities’ and highlight a couple of ‘best practices’ that may help VCs to invest more effectively in India. […] The full White Paper is available as a *.pdf  click here Evalueserve is the Knowledge Partner at our event about Taste of Diversity – the future of INDIAThursday, July 3, 2008 Next Event Taste of Diversity – the future of INDIAThursday, July 3, 2008Registration: 18:30-19:00, Conference: 19:00-21:15, Buffet: 21:15-23:30 Tickets also include Indian dishes and some drinks!Where: Cultuurhuis Diamantslijperij, Tolstraat 129, 1074 VJ Amsterdamformer Royal Asscher Diamond FactoryThe conference language is English.The speakers and topics are:Ram L. Lakhina, Founder and Executive President of the Netherlands India Chamber of Commerce and Trade (NICCT)India’s Unity in Diversity: Relevance for The NetherlandsRajindre Tewari, Managing Director, Cordares Capital (APG Group)Can the Indian Elephant Dance? Highlights and Opportunities of the Indian Economy V. Subramanian, Professor, School of Environmental Sciences, Jawaharlal Nehru University, New Delhi, IndiaSenior central government advisor on technology development and assessmentWater, Environment, Technology and Development Moderated by Hedda Pahlson-Moller, Managing Director, Evalueserve Benelux and Omnisource International Supported by Qualit Datamatics andEmbassy of India, Global Food Funatics, The Netherlands-India Chamber of Commerce and Trade (NICCT), Evalueserve, Sichuan Foods, Innergy Creations, Kadarka and India Tourism Amsterdam Club of Amsterdam blog Club of Amsterdam blog June 9 : Pakistan in the 21st Century: Vision 2030May 24: Beyond InnovationMay 24: What future coal?April 9: The Fall of the US Empire News about the Future Clean-Energy Trends The following is an excerpt from Clean-Energy Trends 2008. Biofuels (global production and wholesale pricing of ethanol and biodiesel) reached $25.4 billion in 2007 and are projected to grow to $81.1 billion by 2017. In 2007 the global biofuels market consisted of more than 13 billion gallons of ethanol and 2 billion gallons of biodiesel production worldwide. Wind power (new installation capital costs) is projected to expand from $30.1 billion in 2007 to $83.4 billion in 2017. Last year’s global wind power installations reached a record 20,000 MW, equivalent to 20 large-size 1 GW conventional power plants. Solar photovoltaics (including modules, system components, and installation) will grow from a $20.3 billion industry in 2007 to $74 billion by 2017. Annual installations were just shy of 3 GW worldwide, up nearly 500 percent from just four years earlier. The fuel cell and distributed hydrogen market will grow from a $1.5 billion industry (primarily for research contracts and demonstration and test units) to $16 billion over the next decade. Together, these four benchmark technologies, which equaled $55.4 billion in 2006 and expanded 40 percent to $77.3 billion in 2007, are projected to grow to $254.5 billion within a decade. Comprehensive Study of Chinese Sports In the first study of Chinese Internet Word of Mouth (IWOM) around sports, Shanghai, China based IWOM research and consulting firm CIC utilized patent-pending technology to analyze 4,311,758 messages from mainland China online message boards (BBS) from the 4th quarter of 2007. The study shows that Nike led the discussion among 14 tracked sports brands with over 42 % share of voice while Yao Ming and the Houston Rockets were the most discussed athlete and sports team with 7.7% and 13% share of voice, respectively. Basketball and football(soccer)dominated the sports category buzz. The report also discusses the important influence of online fan clubs, interactive campaigns, forum administrators, and E-zines in shaping the discussion about sports, teams, athletes, and sports brands. Beyond Innovation By Simon Jones, Director, Human-Computer Studies Laboratory, University of Amsterdam Introduction In a few short years innovation has moved from being the domain of wild-haired creatives into an effective business process that acts as one of the levers for extracting value [1]. At this point it is timely to pause and consider ‘what’s next?’ After all, the global environment continues to get more complex, competition gets tougher and the demands of customers increasingly sophisticated. How can countries, regions, cities, private and public sector organizations respond to this challenge? How can they succeed in a marketplace where innovation is an established technique, widely deployed? How do we reach way beyond what is possible and proceed as though it could be? In short: in order to maintain competitive advantage, what comes after innovation? This article looks at the next wave of change for organizational and individual creativity. It argues that to thrive in the non-linear, quixotic, accelerating world we live in the creative response has to evolve beyond systematic processes of innovation and become spontaneous, volatile, impulsive and serendipitous. In short, we need to be instinctive. It seems paradoxical, perhaps even reckless to suggest the next competitive edge will arise from preferring instinctive action to formal process. However, there are a number of existing cases where doing precisely that has been the best route to higher performance. Innovation Today Innovation is the act of connecting human creativity into a supply chain. Sometimes it is connected into an existing supply chain and sometimes it creates an entirely new supply chain. Many organizations have recognized the central role of innovation as a means of extracting maximum value from assets old and new. Indeed, many companies, cities and regions will claim to have a culture of innovation and methods plus tools and techniques for innovating. As such innovation is becoming a systematic process for creating, managing and deploying human creativity [2]. Contemporary European economies see innovation as a main component of maintaining economic success and ensuring future prosperity for their people. However, the globalised nature of business means that the emerging economies of Asia and beyond are similarly adopting and adapting innovation practices as they too seek to climb the added-value ladder. If the developed economies of Europe are to maintain their competitive advantage just having an innovation system will not be enough, they will have to accept that their competitors can deploy innovation strategies at least as effectively, just for example, as they do today with quality systems. To flourish in the future Europe needs to master the skill sets that lie beyond innovation. Three Cases of Instinct. Flying Manned flight has been possible for just over 100 years. In that time, engineers and scientists focused on aerodynamics to develop smooth, stable flying platforms. The creation of such aeroplanes has had a transformative effect on our lives, of that there’s no doubt. Aeronautical engineering developed rich and sophisticated theories and models about the behaviour of airplanes. A key element of any aeroplane is its control. The ability to fly straight and steady under differing conditions makes for a plane easy to manage and generally safe and sound. However, where aeroplanes need to out-perform each other, such characteristics are disadvantageous. In the extreme case of military fighter aircraft, airframes which are inherently aerodynamically unstable are not only desirable but offer the best opportunity for surviving a dog fight [3]. In pursuit of this goal, aircraft designers have rejected much of traditional airframe design and wilfully create planes which left unmanaged will hurl themselves into pieces. However by harnessing these designs to appropriate sensor, actuator and control systems, successful flight is possible by continually adjusting the system to correct the instability when needed but permits such instability when the resulting changes deliver enhanced manoeuvrability. Avant-Jazz In the mid 1950s, Ornette Coleman produced his albums ‘Something Else’ and ‘Tomorrow is the Question’. These are generally considered to be among the first Avant Jazz (also known as Avant-Garde Jazz or Free Jazz). Ornette and others like him found accepted Jazz styles to constrain not to liberate him. Avant Jazz uses many Jazz idioms, but the role and rules of composition are considerably weakened. Avant Jazz emphasizes the role of improvisation and has few or no pre-composed elements [4]. In the last 50 years this approach has evolved considerably and more structured and compositionally influenced forms have also emerged [5]. Nonetheless the underlying recognition is that above and beyond a certain point structure and process inhibits and it is only by wilfully freeing oneself of these things is further progress possible. The Game of Life The Game of Life [6] is a well known computer simulation where a large square of cells, can be either black or white. Cells have a rule to decide whether they change colour and this is usually decided on the basis of the colours of the neighbours. The simplest version checks what colour the majority of the neighbours have and changes the cell colour accordingly. It’s a lot of fun to observe and can create a series of remarkably attractive pictures and animations. However it also has many important practical applications. The Game of Life is one representative of a class of systems known as cellular automaton (CA) they turn out to be powerful tools for the analysis of complex systems including encryption and many natural systems. However they operate in a very precise way. All cells have the same rules to obey and all cells update themselves at the same time. As a result of these restrictions many important problems, especially those that model living cells or the phenomena of complex groups are not easily addressed by CA’s. Moreover, the constraints on their behaviour are intrinsically unrepresentative of real cellular systems. Researchers have considered eliminating or modifying these constraints and proposed asynchronous cellular automaton (also referred to as stochastic or probabilistic cellular automaton) [7]. These devices still change state as a basis of neighbour information but do so at a time of their own choosing and with a certain probability of a change occurring. Such systems are far harder to analyse and control. Sometimes they fail to do anything useful and rapidly get stuck in a single state or oscillate aimlessly around a few patterns. However it has also been discovered that with suitable rules and suitable starting conditions asynchronous cellular automaton can not only solve problems faster and quicker that regular CA’s but also solve complex problems that regular CA’s simply can’t. Post-innovation If we look at the three diverse examples above, there are a number of common factors which point us in the direction of the post-innovation landscape. They have moved from an environment of a small number of cohesive macro-rules to one with many overlapping and conflicting micro-rules The participants have a very high level of skill and experience in the domain The overall control system intervenes very frequently but each change is relatively small From Macro-rules to Micro-rules This seems to be one of the characteristics of the post-innovation landscape. Unstable aircraft are more manoeuvrable than stable ones. The well established equations and design principles of aerodynamics have been wilfully ignored to create a structure where instability of the airframe is maximised. The elements of the airframe fight against each other and together do not form a system optimized for airborne transport. In Avant-Jazz the well established compositional techniques, timing, tonal forms, melody and rhythm have been disregarded. The sound produced however is not random, each of the notes, phrases and forms have specific musical intent, it is the rules that produce songs and melodies that have been discarded. In cellular automata systems with a single or a few update rules, they are now superceded by devices where each cell has its own rule and conformance to those rules varies according to time, context or chance. To use a language metaphor, in all these 3 cases, the established ‘grammar’ of the system has been replaced by something else but the individual sounds, formants or syllables are redeployed not abolished. High-Level of Skill One of the advantages of innovation practices is that it deskills the process to make it accessible to many people. However in these examples of a post-innovation landscape, such practices are currently only possible by those with extremely high levels of skills and techniques. Unstable airframes require pilots with the highest levels of training and expertise. Avant-Jazz is a form simply impossible to play by any but the most gifted musicians. The design and operation of asynchronous cellular automata even now defeats leading mathematicians and computer scientists. Success in the post-innovation landscape is likely therefore to depend on access to individuals who have been trained to the very highest levels and have significant expertise in particular domains. Such individuals have to have mastery of their specialist topic before they can effectively go beyond innovation to create new economic, social and technical landscapes. Frequent Adaptation Traditional management or control strategies usually operate on a macro-scale. A goal is set, it is monitored at a relatively small number of intervals (e.g. mid-life project reviews) and outcomes generally assessed towards the latter of half of a project. In the post-innovation landscape this is likely to be quite different. The ‘occasional touch on the control stick’ strategy taught to pilots is highly unsuited to modern fighter aircraft. They require frequent adjustments to stay in the air. Indeed, the degree of instability is such that computer support is generally necessary for most of these aeroplanes to be flyable. In Avant-Jazz rehearsal and scores are generally neglected. Instead a premium is placed on improvisation during which players play instinctively based on their own phrasing and the music that other players around them are currently producing. At its best it results in music with a passion and nuance unmatched by other forms. Cellular automata update their own behaviour frequently, in the asynchronous case the rules of updating are modified at least as often as the cells, resulting in a complexity of behaviour unmatched by traditional forms. The Post-innovation Perspective The post-innovation landscape will require different approaches from organisations, different forms of interaction and different skill sets. Of course the longstanding needs of entities will remain: they have to have a purpose, operate within an eco-system or supply chain and have ready access to financial, social, physical and information infrastructure. Current innovation programs are still necessary in the same way the need for quality systems is also not bypassed. However, the post-innovation landscape impacts leadership, organisational development, regional and city innovation policies and the educational sector. The following sections outline where and how these changes will be felt and how best to adapt. Expertise Organisations will need significant numbers of people who are given a great deal of autonomy and these people will be entrusted with the future of the organisation. Their own individual track records will be of the highest calibre but their challenge is to deconstruct skill sets and knowledge and create a new vocabulary and grammar for themselves and their organisations. They may not know precisely where they are going, but their instinct and flexibility serves them well. These individuals will have to spend much more time learning, experimenting and exploring than is done today. Perfecting their operational skills and exploring new concepts is vital to keeping good instincts and the ability to create new vista’s Their skill set and approach makes them much more similar to elite sportsmen or artists. In common with such types, they will have a relatively short period in their lives where such instinctive abilities can be effectively deployed. Thereafter roles for them in developing new experts or other roles need to be sought. The Post-Innovation Organisation The operational mode of organisations will need to change. There will still be the need for long-term strategy but this will necessarily be broad brush and greater emphasis given to the culture, beliefs and value of the organisation as the guiding lights. The organisation must possess superlative change management capability such that large numbers of small changes can be effortlessly and fluently executed; a challenge for even the most able COO’s. The organisation must have the capability to assemble and reassemble itself frequently and rapidly to ensure effectiveness as a new cultural and operational landscape is pioneered. Regional and City Innovation Policies Given the increasing importance of attracting star players to a region or city, the emphasis on a creative eco-system where supporting mechanisms such as venture capital, world-class universities and a pleasant living and working environment will increase in importance. Furthermore, such individuals are in demand and need to be attracted and incentivised to stay. Traditional inward investment and regional development strategies have focused on companies. Given the increasing role of instinctive leadership, this approach is likely to be insufficient and emphasis on locating and attracting key individuals either at or before their peak performance will increase in importance. Educational System Such a landscape is likely to require significant numbers of talented individuals who like premier league footballers or international artists, are highly in demand for the relatively brief period they perform to the highest standards. This rapid turnover of instinctive experts means that the educational system needs to reform itself to nurture and enhance creative talent of the highest order. Europe’s elite institutions will need to expand to significantly enhance the number of people with skills of the highest level. This represents a new challenge to the massification trend of contemporary higher education and research that some will find difficult to attain. Ultimately the requirement of the education system will be to hugely increase the number of individuals who have sufficient mastery of a domain to create a grammar and vocabulary that moves beyond it and put that into practice. This is truly uncharted territory for advanced education. Summary Innovation is not the end of individual, organisational or regional creativity. Human ingenuity remains central to competitive ability. The systematic approach takes us so far, but examples for science, technology and the arts show the fullest competitive advantages come from highly skilled individuals, encouraged to reconstruct their domains instinctively and possessing the courage and fortitude to master a world of permanent instability and ruthless competition. References [1] ‘Taking Action: Making Innovation Pay’, Harvard Business Review, James P. Andrew, Harold L. Sirkin, John Butman, Jan 9, 2007.[2] ‘From Ideas to Income’, CEO Today Sovereign Publications. Simon Jones, September 2007, accessible via http://www.simon-jones.com/ideastoincome[3] ‘F16 Fighter’, Global Security Inc, http://www.globalsecurity.org/F16Fighter[4] ‘Jazz’, Encyclopedia Brittanica Online, http://www.britannica.com/jazz[5] Avant-Garde Jazz, Wikipedia, http://en.wikipedia.org/wiki/Avant-garde_jazz[6] ‘The Game of Life’ Scientific American 223 120-123, Martin Gardner, October 1970.[7] ‘Notes on finite asynchronous automata’, W. Zielonka, Informatique Théorique et Applications. v21. 99-135. Author Simon Jones is Full Professor at the University of Amsterdam and former CEO of MIT’s Media Lab Europe. He is Founder of Ictinos Innovation which advises governments, regions, cities and corporations in innovation policy and invests in and advises start ups in the ICT and New Media area. He is based in London and Amsterdam. Recommended Book India’s Century: The Age of Entrepreneurship in the World’s Biggest Democracyby Kamal Nath (Author) In a short time, India has proven itself a major economic power, generating billions for its citizens and for the international community. How did India become a global market mover? And just as important, how can the Western world tap into the vast resources of commerce that India has, mine its phenomenal growth potential in a wide array of industries, and create a profitable relationship with the world’s largest democracy? Few authors are as qualified to answer those questions as Kamal Nath. Known at home and throughout the world as the face of twenty-first century India, as well as a major architect of India’s reform, Mr. Nath has spent his entire professional life within the corridors of power, helping to shape the policies that have catapulted his nation to world prominence. In India’s Century, Mr. Nath goes beyond the “flatworld” view to reveal the roots of the Indian economic miracle. With a compelling blend of economic analysis, political insight, and cultural observation, he traces his nation’s emergence from colonial rule in 1947 through four decades of planned economies, the gradual liberalization of India’s economy in the 1990s, and finally, the rise of the Indian global giant. Nath also explores his people’s unique can-do attitude (also known as jugaad) and the ages-old entrepreneurial spirit that is once again free to express itself at every level of Indian society. Along the way Minister Nath provides understanding for businesspeople and world policy makers attemptattempting to formulate strategies for forging a mutually beneficial engagement with India in the twentyfirst century. India’s Century is must reading for business strategists, public policy makers, and every thoughtful reader who wishes to understand more about the world’s largest, most vibrant democracy and the role it is likely to play on the global stage in the years ahead. What future coal? By Michael Akerib, Rusconsult In the wake of today’s energy crisis, the number of solutions to reduce our dependence on oil and gas appear limited: alternative sources such as ethanol, wind or solar power; nuclear power or coal. Coal appears to be a candidate of choice in view of its low price and its relative abundance in some of the OECD countries, but also in China, a country whose hunger for energy is growing exponentially. In fact, the Middle East is the only zone where the sub-soil is wealthy in hydrocarbons but poor in coal. At today’s prices, oil is seven times more expensive than coal on a thermal unit basis and this price difference explains the increase in global coal consumption of 35% over the last five years to account at present for 40% of electricity production. Two-thirds of the world’s reserves are found in four countries: the USA, which holds 27% of the world’s reserves, Russia 17%, China 13% and India 10%. These countries, together, also represent two-thirds of global production. The amount of reserves has, however, been put into question. The same tonnages have now been posted for several years, even in countries, such as China, Vietnam or the US, which have a high extraction rate. The Energy Commission of the European Commission has strongly reduced the amount of reserves, from an initial figure expected to cover 277 years of usage, to 155 years. BP has an even more pessimistic outlook, with a forecast limiting the reserves to 144 years. Germany and Poland have, of their own accord, and without providing any explanation, also drastically reviewed downward their reserves – Germany by 90% and Poland by 50%. To confuse the issue even more, Australia and India revalued their own reserves…. Production in the countries of the European Union declined considerably. However, there are plans in France to rehabilitate certain mines and even to open new sites that were considered unprofitable until now. Such a move would enable Europe to be less dependent on Russian gas. Only 20% of world production is exported, the market being essentially domestic. This, however, is set to change as previous self-sufficient countries are now becoming net importers. Seventy per cent of the coal extracted is supplied to electricity producers, and 40% of the global electricity production is based on coal-burning technologies. Coal thus covers a quarter of the world’s energy needs. Germany plans to close its mines by 2018 and would replace their production by the import of 50 million tons from Russia. Should such a contract be concluded, Russia would need to double its production. RWE, a major German utility, is planning to build three new coal-fired plants. In Poland, 80% of the electricity produced is in coal-fired stations. Italy is modifying some of its electricity plants that presently burn oil so as to function with coal. In Britain, one third of the production of electricity is coal-based. Russia is also increasingly looking at coal as an alternative to gas due both to poor planning, a shortage of production and an absence of investments in the required infrastructure. Russia’s coal production is presently 300 million tons and is forecast to reach 400 million tons by 2010. A five-year plan ending in 2011 should add 41 000 megawatts of new capacity at a cost of $ 130 billion. Coal production decreased due to the restructuring of the industry, and Russia is the country with the highest dependency on oil and gas for electricity production. The present coal to gas ratio for electricity production is 26:71, and the objective is to change it to 31:65. The mines in Eastern Siberia and the Pacific are economically viable, with an extraction cost of Rubles 35 to 100 per ton, or approximately, $ 1.5 to 3. The coal is particularly low in sulfur and it would be an attractive product to export, if it were not due to the distance between the mines and the ports, and the lack of a developed domestic transport infrastructure. It is possible that Gazprom will acquire the coal monopoly, as well as its present near-monopoly on gas, the only obstacle being the Russian anti-trust agency. India’s electricity production is very much coal dependent, as 80% of its electricity is generated by coal-fired plants. Tata Coal was awarded, in April 2008, a major credit line by the World Bank’s subsidiary International Finance Corporation, to build, in the state of Gujarat, their ‘Ultra-Mega’ plant which will burn coal to produce 4 billion watts per year as well as 23 million tons of CO2. Coal production is the monopoly of Coal India which is unable to satisfy the rapidly increasing demand in spite of deposits of 100 billion tons. Thus, India’s coal imports should continue to rise and could even be higher than the country’s production of 400 million tons. To maintain a steady flow of imported coal, however, major investments will be required in port and rail infrastructure. An alternative to imports would be to abolish Coal India’s monopoly and allow private entrepreneurs to invest in coal production. There is little hope that this development will take place as the trade unions have indicated they would resist such a move. China is a major user of coal since coal-fired plants are responsible – just like in Poland – for 80% of the country’s electricity production. On this basis, China uses annually 2% of its reserves and is now a net coal importer due, mostly, to the distance between the coal mine and the largest consumers of electricity, and hence of the power plants. The coal imports could reach 50 million tons per year. This would allow the country to treble its electricity production. It is believed that one new coal-fired plant is inaugurated every week. Precise figures are not available as a large number of these plants are operated illegally. China Coal did a successful IPO on the Hong Kong stock market in 2006, and raised 1.7 billion dollars, thus enabling it to increase its production through the opening of new mines. Another Chinese company, Shenha Energy, a producer of both coal and electricity, has a stock market value of $ 63 billion, which ranks it as the world’s most highly capitalized coal producer. The renewed attraction of Chinese coal mining firms on the stock market is due to the partial liberalization of sales prices, with a maximum increase of 10% per year. Electricity demand in China is driven not only by increased industrial output, but also by the increase in living standards and therefore an increased use of air conditioning systems. In the US, 50% of the electricity production is coal-based and the country is a significant coal importer and the best quality deposits have been exhausted or nearly-exhausted. There are plans to build up to 150 new plants, particularly to meet the growing energy requirements of the West Coast. However, bankers and pension funds are extremely reluctant to fund these projects as they expect the Federal Government to pass very strict regulations in the near future. The coal-miners lobby has been very active in clamoring for billions of dollars to allow electricity production from a mix of coal-based liquid products. A process of converting coal into gas, underground, could enable the country to reduce its oil imports by up to 30%. Discussions are also under way with the US Air Force for a 25 year contract to supply a carbon-derived fuel, to partly replace the present consumption of 10 billion liters of jet fuel. Producing fuel from coal, however, requires enormous quantities of water. Also, mining activity alters the scenery in a major way. The total number of projects of coal-fired plants in the world add up to approximately 1 000 over the next five years. This would represent an increase in coal consumption of 3%per year until 2015 and of 2% per year from 2016 to 2030. Coal generates 37% of the world’s CO2 emissions, but remains below the level of the emissions due to oil which represent 42%. It is, however, a worse emitter of carbon dioxide per ton. It also releases sulfur and some highly toxic pollutants not contained in oil, such as mercury. The 600 tons of mercury released on an annual basis by China blow over Korea and Japan, the Russian Pacific and eventually reach California. The damage caused by pollution has been estimated by the World Bank to cost China 10% of its GDP. These problems have led to several projects to ‘clean’ coal. The European Union’s CASTO (Capture to storage) program aims at reducing the cost of capturing CO2 by one third, as the present level of 60 Euros is considered uneconomical. The storage would be done under the ocean floor, for instance in empty oil and gas wells. Initial experiments on land in the US and offshore in the North Sea have yielded positive results. There is nevertheless a risk difficult to asses in case of a major earthquake. China produced 1.5 billion cubic meters of methane from its coal deposits. This figure represents 3% of its natural gas consumption. The 2010 target is to reach 10 billion cubic meters, representing 10% of the total consumption. A gaseification process was developed in the US, based on the earlier Fischer-Tropsch process, to transform the hydrocarbons contained in coal into a hydrogen-rich mixture called ‘syngas’. This product burns as cleanly as natural gas and can also be converted into gasoline or diesel. China invested $ 4.5 billion, two-thirds of which were raised on the stock market, to build two 2250 ton reactors to transform coal from the neighboring mines into gas. The process makes economic sense with a barrel of oil above $ 50. The added value to US coal mines of such a process would be huge and Peabody Coal, the world’s largest producer with a turnover of $ 5.3 billion dollars, has calculated that it would reach $ 3 600 billion for this firm alone. American Electric Power is working on a process called Integrated Gasification Combined-Cycle which would enable not only a gasification, but also the use of the gas to action a turbine. The CO2 could be collected relatively cheaply and buried or used to produce methanol. The cost of building such a factory would only exceed by 15 – 20% the cost of a classic coal-fired plant. In conclusion one can say that coal has a bright future, particularly if clean technologies could be developed to reduce the heavy pollution it causes and the anti-nuclear lobby is successful in blocking the building of new nuclear power plants. It is therefore urgent to reassess reserves to limit the risk of building plants that would not be ensured of a continuous supply of raw materials. Supporter Qualit DatamaticsQD is a private owned organisation dedicated to technology transfer, in various countries where inbalances in development between urban and rural areas exist. Such imbalances hamper the national development due to the wastage of human and natural resources. By the acceptance and use of innovative technologies, this situation may be redressed. This assumption is based on the observation that human behavior changes, when new technologies are accepted and absorbed. In other words: once accepted, innovative technologies can cause social innovation. It is QD’s goal to select technologies which are innovative, attractive, maintenance free, modularized (with local construction components), solving immediate problems, and that can be operated in a decentralized way (= effective management).The technology sectors QD has choosen are water, biogas, wind energy systems, dairy, light, automotive and innovative decision support systems on urban planning for rural and urban areas.www.jagbandhan.com Futurist Portrait: J. C. Kapur J.C. Kapur, entrepreneur, solar scientist, futurist, founder chairman of Kapur Surya Foundation and Kapur Soalr Farms. Publisher and Editor-in-Chief, World Affairs Journal. Author of India in the Year 2000; India; An Uncommitied Society; Future of Man: Eastern and the Western View; Human Condition Today (ed.). and over 50 major papers and articles on issues relating to the future. J.C. Kapur: “The working of the present paradigm of ‘Armament Protected Consumerism’ is aborting the process of evolution by freezing it at the lowest of the seven stages of human advancement — that is at the material level. Today we are suffering from the human and ecological consequences of reckless globalisation together with its paraphernalia of endless violence, terrorism, conquest, civilisational conflicts and the break down of the ethical and moral order. As this process advances, hundreds of millions are being trapped at diverse levels of deprivation; while only a few million are its visible beneficiaries. The entire operation is envisioned, planned, manipulated, controlled and monitored by a coterie of financial oligarchs, which periodically changes its shape and face. The working of the present paradigm of ‘Armament Protected Consumerism’ is aborting the process of evolution by freezing it at the lowest of the seven stages of human advancement — that is at the material level. Today we are suffering from the human and ecological consequences of reckless globalisation together with its paraphernalia of endless violence, terrorism, conquest, civilisational conflicts and the break down of the ethical and moral order. As this process advances, hundreds of millions are being trapped at diverse levels of deprivation; while only a few million are its visible beneficiaries. The entire operation is envisioned, planned, manipulated, controlled and monitored by a coterie of financial oligarchs, which periodically changes its shape and face.” Agenda The next Season Event:Tickets also include Indian dishes and some drinks! July 3, 18:30 – 23:30Taste of Diversity the future of INDIALocation: Cultuurhuis Diamantslijperij, Tolstraat 129, 1074 VJ Amsterdamformer Royal Asscher Diamond Factory Club of Amsterdam Open Business Club Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join ouronline platform …