Club of Amsterdam
The Club of Amsterdam presents at the Amsterdam New Media Institute:
Media & Technology
This year Windows Media Center will be available for the Dutch market. Windows Media Center enables you to record and replay TV and music or to watch your photos. The PC and Internet now reach the living room. But the Windows Media Center’s features are richer and its implications bigger. You now can record TV programs and later watch them excluding commercials. Is this the end of traditional advertisement? Is this going to be the big threat for cable companies?
Jonathan Marks
Photo by Colby Stuart
The speakers are:
Jonathan Marks
Director, Critical Distance BV
Jonathan Marks (45) was born in the UK, but has spent most of his working life “abroad”, 22 of those years in The Netherlands. After working in Austria and Britain, Marks settled in Hilversum, Holland’s centre for broadcasting. There he quickly built new audiences for Radio Netherlands’ English language service by producing science and technology programmes. Marks held several functions at Radio Netherlands, including eight years as Programme Director. “I was originally hired to turn a media programme into a science show. But I ended up developing both concepts into long-running radio series that brought in excellent reactions from all over the world. Since then, setting up satellite television and new media projects in Latin America and Africa have been the most challenging work.”
Since leaving Radio Netherlands in September 2003, Marks has set up his own business, Critical Distance. “As a media detective, I know that some of the best ideas for reaching people are coming out of the developing world. I enjoy acting as a catalyst, giving leadership to ensure new projects really happen. My new company gives me more time to pursue projects with a purpose. Right now, using mass media to reach hearts and minds has never been more important” says Jonathan. For many years he has been a frequent and impassioned speaker at media conferences, notably gatherings of the Asian Broadcasting Union, PRIX EUROPA and the European Broadcasting Union as well as London based Commonwealth Broadcasting Association. “.
Reading, astronomy and being father to three kids fill in the gaps between Jonathan’s media assignments.
http://www.jonathanmarks.com
Derk Wagelaar
Microsoft Nederland
Derk Wagelaar is responsible for introducing Windows Media Center in The Netherlands. He will make a demonstration and tell what new developments can be expected.
http://www.microsoft.com/netherlands/default.aspx
Dick Buschmann
http://www.lostboys.nl
Moderator:
Monique van Dusseldorp
Monique van Dusseldorp is the founder of Van Dusseldorp, a new media consultancy, and the founder of Europemedia.net, a news service about European new media developments. As the CEO of Van Dusseldorp & Partners, she initiated the highly succesful TV meets the Web and SMS meets TV seminar series, and amongst others published the report “SMS TV – Interactive television reinvented” . Van Dusseldorp is a board member of Dutch broadcaster NPS, member of the board of Kenniswijk, and secretary to the Board of the Filmmuseum, and a valued speaker at international media conferences.
What a fascinating look back at 2004’s media landscape! Jonathan Marks and Derk Wagelaar’s work with Windows Media Center and innovative media strategies were truly ahead of their time. It’s amazing to see how these early concepts around digital media and advertising have evolved into today’s streaming Services and interactive platforms. How do you think these early innovations have shaped our current media experiences?
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