by Institute for Prospective Technological Studies (I) PREFACEThe acceding and candidate countries, in particular those in Central and Eastern Europe, have during the last decade undergone a set of three radical transformations: the shift to a market economy, integration into the European Union – the so-called Enlargement Process – and finally, a move towards the Information Society, today enshrined in the different initiatives of the eEurope Action Plans. These three transformations aim, at various levels, at the emergence of an enlarged European knowledge society as referred to in the March 2000 declaration of the Lisbon Council. In doing so, they challenge the economy, institutional and political structures, constitutional and legal frameworks, and working conditions in the countries in question. The question of what the Information Society means for countries entering the European Union from next year onwards is a fascinating and complex one. Fascinating, because it opens up a real window of opportunity for these countries to leapfrog technical, economic and social divides, thereby enabling them to meet the Lisbon objectives by 2010. Complex, because building the Information Society is only one of many priorities these countries have today and because there is no single recipe for achieving it. The research carried out into these issues at IPTS and reported herein has attempted to break down this complex picture into the following straightforward questions: Have we learnt anything from the experience of the EU-15 Member States that is transferable to the CC-13? Does industrial development of the ICT sector constitute a major opportunity for the acceding and candidate countries? à Have we learnt anything from the experience of the EU-15 Member States that is transferable to the CC-13? Does industrial development of the ICT sector constitute a major opportunity for the acceding and candidate countries? à How best can use be made of the benchmarking efforts of the eEurope+ Action Plan? To what extent do these tools fit methodologically into the context and the issues to be analysed in acceding and candidate countries? How can an Enlarged Europe benefit from “bench-learning” tools? à Are there specific technological prospects in the CC-13 which can be seen as offering leap-frogging opportunities? For example, is the growth rate of GSM penetration rates a favourable signal for rapid development into next generation mobile services? à If aiming clearly at economic growth, what could be the targets of future Information Society strategies? Is the ICT sector the principal engine of growth? Do services deliver growth, as expected from a knowledge-based society? Have economists developed the relevant tools to answer such questions? à If taking an ICT-intensive service such as banking, how does it perform – when considering its e-services – in acceding and candidate countries? Do such e-service oriented developments meet challenges and obstacles that are specific to these countries? This special issue of the IPTS report offers partial answers to these questions and I hope it will contribute to a better understanding of the issues at stake in the acceding and candidate countries. By doing so it may help European, national and regional decision-makers, from both public and private organizations involved in the Information Society field, to better coordinate their activities. ICTs, the Lisbon Strategy and EU Enlargementby Bernard Clements, Jean-Claude Burgelman and Marc Bogdanowicz, IPTS Research and policy-making in ICTs has from the early ‘80s suffered from a problem of context and emphasis – whether to regard it as a vertical sector to be developed for reasons of industrial policy and competitiveness in its own right, or as Dr. Cenys’ asks in his preface, whether it should be seen as the principal engine of growth, and thus given a wider role in economic policy. It is doubtful that this poses a real dilemma; a vibrant and healthy ICT sector is in any event a prerequisite for its successful application to other fields. But if emphasis on developing the sector was a feature of early research and market policies, that emphasis has now clearly given way to a perception of ICTs as an area capable of transforming a wide range of economic and social activity. This is borne out by the role given to it in the Lisbon strategy, and expressed in practical terms in the eEurope action plans. The Lisbon process launched a decade-long strategy of economic, social and environmental renewal, with the aim of transforming Europe into a competitive and dynamic knowledge-based economy by 2010. The process is a formal one, in which progress towards the Lisbon goals is measured through a wide range of structural indicators for the Member States, assessed by periodic reviews held at each year’s Spring Council meeting. The latest review revealed short-comings in several areas, including employment, productivity and sustainable development, and listed the important challenges for enlargement.1 Although most candidate countries had experienced rapid growth over the last five years, their economies were clearly at different stages of development, with agriculture still a major source of employment. Moreover, the disparities between candidate countries in a number of key areas of the economy were exacerbated by the continuing differences between these countries and EU-15 Member States. Taking the wider view of the transformational role of ICTs in the economy, the key question addressed in this special issue is what Information Society strategy the acceding and candidate countries can follow, given their overall social, political and economic situation. The general picture emerging is that the candidate countries are able: à to maintain high economic growth rates, so long as the industries and services developed are in growth intensive areas and exploit the synergies and network effects of global markets. Contrary to the example of some EU-15 success stories, it would not appear to be in the interests of candidate countries to rely on ICT manufacturing to support growth, rather they should seek to develop other sectors; à to catch up in technological terms, but not necessarily by taking advantage of technological leapfrogging opportunities – such as with say third generation mobile networks – this is not so straightforward; à to match or even challenge western standards in the area of technological education, bearing in mind that the transition to market economies has temporarily weakened the economics of the educational system (with a consequent need for strengthening it during the coming decade), and that the continuing high demand for ICTs might reveal skills shortages in certain sectors such as public administration, SMEs, etc. à to develop numerous content-related initiatives in media, e-business and e-government, but recognizing the particular context and challenges that will make this a more difficult exercise than in the case of the EU-15 countries; à to attract existing global companies, in particular those in the ICT sector, but with attendant risk of their plants relocating to other trade blocks, ironically in the face of increasing economic growth in candidate countries. As a result, a simple scenario for the way forward, a single and common Information Society strategy for the candidate countries, appears an unlikely outcome. The recipe which made an economic success of certain regions and countries in EU-15 seems almost impossible to repeat in the candidate countries. First and probably most important, candidate countries already confront difficult choices, expressed in one paper as that between “bread or broadband”. Only even-handed trajectories that will offer a compromise between these two poles, and feed simultaneously into overall welfare issues and economic growth will be politically sustainable. Technology is perceived as unaffordable, unless it can be demonstrated to be a clear tool for the country’s well-being. The strong disparities that accompany the enlargement process at the European level, and the potential complex digital divide that may derive from these disparities are illustrations of this dilemma. Moreover, many countries may need institutional and managerial strengthening rather than plain infrastructure or technological upgrading. The question is therefore how best to put the Information Society policy strategies at the service of a country’s democratic and social development, while optimizing its resources and economic output. Second, while the example of west European countries could be seen as showing the way forward, the simple emulation of those “best practices” is seen as decreasingly relevant for candidate countries. In particular, Information Society developments should not be seen exclusively as targeted industrial developments around the ICT sector itself. While this has been a possible trajectory for so-called “Tiger” countries of the EU-15 during the last decade, today’s economic conditions – the burst of the speculative bubble around the new economy, and the overall downturn of the global economy – do not seem to favour such scenarios any longer. In the realm of a strongly competitive and global industry, it is obvious that not everybody can play a major role. Moreover, current market developments are bringing uncertainties to the future of the ICT industry, even in EU-15 countries or regions. “Benchlearning” from EU-15 successes and failures is making the best possible use, not only of the accumulated European knowledge base, but also of Asian, US and developing countries’ experiences. Third, ICTs are tools for the modernization of the economy, and for the building of an equitable, democratic and sustainable society. Just as in most advanced economies, growth in the enlargement countries is expected to come from productivity gains in ICT user-intensive sectors – at present these being expected to be mainly in retail and wholesale, banking and insurance, etc. – rather than from the ICT industry itself. Expenditure on a technological roll-out per se, in particular when supported by public subsidies or incentives, should be carefully monitored for its pay-off. The development of an ICT sector can nevertheless be supported by industrial and technology policies, if these are adapted to domestic needs and assets, aimed at the improvement of overall productivity and service quality, and take into account the global competitive context. Under such conditions, these developments may become with time exportable items. Possible trajectories therefore include developing value-added services and targeted high-tech goods (rather than being a low-cost player in ICT “commodities”), and turning the goals of the Acquis into a leveraging tool for domestic R&D, production and procurement. In such a perspective, FDI, R&D and public expenditures, and any other public support for the presence of an ICT industry in each candidate country, could help feed a longer-term perspective, rooted in effective needs and markets rather than favouring a domestic, but highly autonomous ICT manufacturing sector. Fourth, the enlargement process carries with it the possible financial and political burden of its implementation. Compliance with the Acquis Communautaire offers the virtues of effective harmonization, levelling the playing field for the market economy to prosper. For ICTs, it offers the additional advantage of regulatory certainty and technological neutrality. Nevertheless, it also raises important economic challenges, such as those related to the effective implementation of Universal Service Obligations, that might distract from other priorities and could undermine future decisions. Maximizing the chances of converting the Acquis compliance into opportunities might be the most fertile approach. Fifth, in line with the need to consider ICTs as tools rather than objectives in Information Society strategies in enlargement countries, complementary approaches need to be taken to move from the development and deployment of ICT infrastructures into the broader development of enabling contexts for users. These should be targeted at having citizens make full use of ICTs as tools for a better quality of life and access to more competitive products and services. Socio-economic aspects need to be addressed, such as trust in the institutions and trust in the technology, better managerial capacities, a legal framework for consumer protection, security and privacy concerns. Sixth, Information Society strategies are expected to be geared to societal and developmental needs. A vision statement, as well as its translation into goals and means, needs to be rooted in a context-related analysis of the conditions (strengths and weaknesses) of a country or a region. These conditions and needs will be differentiated among candidate countries and from the EU-15, even when framed by the rules of the Single Market, the Acquis Communautaire or present EU policies. An Industrial policy on ICT – even if focused on Services rather than strictly on Manufacturing – is necessary, but as a proportional means for complementing a broader strategy encompassing targets such as the general modernization of the existing economy, or that of Education, Social Welfare or Governance. Under this perspective, it seems necessary to co-ordinate and ensure consistency between ICT policy strategies and education, employment, or administration policy strategies, at different national and regional levels, and to co-ordinate those with national development plans. This rather holistic view is also strongly supported in the recent EC Communication on Industrial Policy. Such strategies need to be driven or at least monitored by the users of ICTs, be they corporate or civil. The necessary innovative institutional settings allowing for such processes to develop are a core lesson of EU-15 experience: there is a role to play in each specific context for a variety of actors from national politicians to industrialists, unions or NGOs. Bottom-up strategies are needed and should be put in place whenever possible. Finally, following the terms of the Lisbon objectives, there is an essential issue about integrating Information Society Strategies in the broader development of a Knowledge-based society, seen as the broad orientation of Europe’s contemporary development trajectory. In such frame, ICTs are seen much more as enablers for economic, political, social and intellectual development, rather than self-sufficient goals. The studies illustrated in this special issue are therefore part of a larger picture taking in strands of economic development resulting from technological change. Along with the Information Society issues described herein, the IPTS Enlargement Project addresses the agricultural transition to be made by the acceding and candidate countries and the question of how sustainability in the areas of energy, waste management and transport can be achieved when economies are growing. The Project assesses how technological change in these areas affects overall productivity and competitiveness under different policy scenarios. The Enlargement Project is being carried out jointly with scientists and experts from the countries concerned, and is guided by a Steering Committee made up of high-level representatives from all ten acceding countries. The results are to be discussed in a forthcoming conference in Florence in November 2003, co-organized by the JRC-IPTS and the European University Institute, and part of the official programme of the Italian Presidency. The conference will bring together European academic researchers and policy-makers to debate the issues involved and their implications for future policy. Information Society Strategies for the Candidate Countries: Lessons from the EU-15by Marc Bogdanowicz and Jean-Claude Burgelman, IPTSIssue: There is an ongoing debate on the appropriate strategies for the development of Information Society in candidate countries. Obstacles to the Information Society may be general or specific to a particular Candidate Country context.Relevance: Policy-makers today are confronted with hard choices about Information Society strategies at regional, national and European levels for Candidate Countries. Large investments have to be made, regulations have to be implemented and applied, social cohesion has to be preserved. There may be lessons to be learned from earlier EU-15 MS Information Society experiences, in particular in industry. IS developments in Candidate Countries: the current state of affairs Over the last decade the Candidate Countries (CCs), and in particular the Central and Eastern European Countries (CEECs) have undergone radical changes in their economies, their institutional and political settings, their constitutional and legal frameworks and their social and labour regulations. These changes show their adaptability and capacity to meet the challenges of building a knowledge society. Over the last decade the Candidate Countries (CCs) have undergone changes in their institutional and political settings, their constitutional and legal frameworks and their social and labour regulations The CCs have indeed been able, with the help of considerable foreign investment and proactive policies, to attract and integrate many of the top global companies in the ICT industry. They have also reinforced or created new competitive niches for their domestic industries, mainly in software and content services. Nevertheless, bearing in mind the global and cyclical nature of these industries, these achievements should be assessed with caution and relevant strategies to support sound economic development should be further articulated. Simultaneously, CCs have shown themselves very capable of developing a wealth of ICT-based services in such diverse areas as business services or public administration. Though these initiatives demonstrate an obviously entrepreneurial mindset, they are still too dispersed and unconsolidated, and lag behind in terms of critical mass and economies of scale. The CCs have been able, with the help of considerable foreign investment and proactive policies, to attract and integrate most of the top global companies in the ICT industry On the demand side, in some areas such as mobile telephony, spectacular growth rates have allowed the CCs to catch up in technological terms and to achieve above EU-15 average penetration rates. In some countries (the Czech Republic, Estonia, Hungary, Slovakia, Slovenia and Turkey) fixed line penetration has overtaken that of the EU-15. However, as progress in ICT penetration is correlated to a large extent with the level of economic development, the investment capacity and the purchasing power of the population, countries with low per capita GDP are not capable of sustaining such a high rate of penetration growth. On average, the CCs continue to lag behind EU Member States in most, if not all, measures of ICT access and usage. Furthermore, the overall economic situation in the CCs – and the resulting uneven revenue distribution – is widening the gap between the people and organizations that can access advanced technologies and services and those for whom they are a luxury. Close observation of the educational system also shows that CCs at least match Western European standards in technological education. This is an asset clearly inherited from the past institutional settings in the educational area, and current changes – privatization, shifts in the vocational and on-the-job training system, brain drain, public funding crises, etc. – may offer opportunities as well as weakening the inherited system. Such achievements, some of which are very recent, should also be assessed in the light of the disparities on many levels that can be observed within the CCs and in a broader Enlarged Europe. With enlargement it is estimated that the income dispersion between regions in EU-28 will double relative to that existing in the current EU-15. The impact and complexity of the digital divide resulting from this fact, added to disparities between countries in terms of the distribution between their rural and urban populations, regional situations and demographic trends, is expected to be such that it could endanger market growth, social cohesion and democratic participation. In such circumstances, there is a very high risk of developing a complex digital divide between and within groups of European countries, among sectors and businesses, generations and cultures, etc. Such a pronounced divide would weaken the economy, social cohesion and the building of democracy in the CCs, and would run counter to the European objective of an inclusive society. The disparities within the CCs and in the broader Enlarged Europe risk endangering market growth, social cohesion and democratic participation Finally, most of the CCs today are new democracies with comparatively weak economies and are still dealing with the overall challenges of the transition to market economies, and the implementation of the political and economic framework required by the European Union. Striking a balance between two sets of policy objectives – acute societal day-to-day needs and longer term IS-related development needs – is probably their most difficult policy challenge. From this point of view, it is clear that the strategic political choices made today could have important implications for the CCs’ economies and societies: à If present development imbalances are not properly addressed and provisional achievements not consolidated, the CCs will certainly succeed in creating ICT islands but large disparities between countries, regions, businesses and populations will remain, both in the ICT domain and others. CCs run the risk of not reaping the political, social and economic benefits of their societies’ transformation. Economically speaking, these countries may even become isolated in the role of low wage/low quality countries constrained to lower added-value production and consumption patterns. The strategic political choices made today could have important implications for the CCs’ economies and societies à If the CCs wish to achieve a more balanced development of the Information Society and strengthen their position, a strong policy commitment (policy push) is needed which clearly focuses on meeting the Lisbon competitiveness, social cohesion and sustainability targets and has sufficient financial support. In times of limited public resources, striking the balance between competitive objectives and targeting the major relevant factors for cohesion and sustainable development could become the outline of a “Marshall plan” for the Information Society in the CCs. Only a multi-layered policy push of this kind will ensure that the CCs build up their own socially inclusive and competitive Information Society. What lessons can be learned from past experiences in EU-15? How can this knowledge be applied to the particular circumstances of the CCs when setting up an appropriate policy agenda? The last decade of ICT-related development in EU-15 Member States provides examples of national successes and failures Lessons from ICT-related EU-15 experiences The last decade of ICT-related development in EU-15 Member States provides examples of national successes and failures, set against the particular economic, industrial, historical, social and geographical context of the country or region concerned. It is thus worth looking at how particular initiatives in given EU-15 national/regional contexts have created favourable conditions for achieving ICT-related regional and national development and what this has meant in each case. The analysis of various cases across Europe identified the following seven factors which, taken together, help us understand the dynamics that have led to more or less successful ICT-related development in EU-15 MS since the mid 90s. Box 1. Seven factors leading to successful ICT-related developments in EU15Committed and adaptive public policyCo-opetition frameworksFrom ICT Manufacturing industry to the adaptive use of the industrial profileDiversity/Uncertainty: the role of adapted financing toolsEducation, info-culture, awareness: the intangible facetCreative use of specific contexts: alliances by position, language, identityEU-policies A strong recurrent element in the case studies that illustrate the development of IS trajectories in the EU-15 is that they generally did not develop spontaneously or in a socially inclusive way. They were all strongly supported by an adaptable, committed and pro-active public policy. This policy was also often cross-departmental, and aimed at the overall development of the country rather than being focused strictly on ICTs. In the case studies, IS policies were absorbed into the broader category of development policies covering a variety of domains such as economic development, industry policy, science and technology, employment, regional policy, innovation policy, social policy, education, media, etc. A strong recurrent element in the case studies on the creation of ICT-related development in the EU-15 is that they did not develop spontaneously or in a socially inclusive way A specific role for the public authorities concerns the co-ordination of a diversity of actors at various levels – the creative design and management of co-opetition schemes – and the arbitration of ethical/political considerations about public interest and democratic representation. Co-opetition refers to the search for the right and creative mix of co-operation and competition, through, for example, bringing together diverse – possibly competing – actors in a coordinated way in a goal-focused and time-determined taskforce. This mix aims at creating mutually beneficial situations providing diversity, and at generating synergies that may help to create common goals and trajectories for all. The concept calls for innovative institutional arrangements in public-policy management, which include the delegation of decision making and implementation capacity, and a citizen/entrepreneur-oriented mindset. It promotes the idea that reciprocal responsibilities pay better than a “winner takes all” approach. Coordinating co-opetition involves meeting the challenge of difficult ‘policy learning’, in particular because the environment for policy-makers and partner-actors becomes highly complex and constraining. In most cases EU policies have supported national initiatives as much with mandatory regulation frameworks as with awareness raising, direct subsidies or benchmarking initiatives EU policies can play a powerful role in framing these political conditions. In most cases they have supported national initiatives as much with mandatory regulation frameworks as with awareness raising, direct subsidies or benchmarking initiatives. However, EU policies can have the opposite effect. The focus on EMU and the stability pact, and on the overall enlargement process and its conditions, may have distracted some governments from other priorities or legitimized less open cooperative schemes. As well as the right political conditions, IS initiatives need financial support that offers a variety of tools adapted to the diversity of initiatives necessary to explore and develop traditional and new opportunities – with very different degrees of risk – for business and civic life. Foreign Direct Investment (FDI) is a major tool, particularly for funding and developing an ICT (manufacturing) sector, but also for any development plan. Other essential tools for the promotion of domestic ICT-related development are venture capital, seed capital, public subsidies and the protection of revenues through adequate regulation (for example, intellectual property rights). The EU-15 case studies also show that the presence of foreign and indigenous ICT manufacturing multinationals and/or a dynamic SME-sector that successfully develops international ICT-related niche-markets (such as software development, maintenance, services, etc.) have been essential ingredients in some major IS developments. During the second half of the 1990s several national economies benefited from the contribution of ICT industries to added value, GDP and employment. But it is also evident – if not more important – that national/regional economic structure matters, as much for development opportunities as for growth. Countries and regions, which have a tradition in industrial manufacturing, may succeed in modernizing that industry through ICT use. The adaptive use of ICTs is at the core of these IS strategies. But other nationally or regionally specific assets – particularly in services – can help to transform relevant sectors into ICT-intensive ones. Exploring, creating and exploiting these ‘sweet spots’, which may be either historical or new, is a complementary strategy which may be more reliable in the long term than a basic industrial policy that concentrates on ICT manufacturing clusters. During the second half of the 1990s several national economies benefited from the contribution of ICT industries to added value, GDP and employmentMore surprisingly, geographical position or size may allow for a specific role in geopolitics or international trade. Traditional migration flows may reveal unexplored networking capacities as well as access to foreign resources. Language specificity may translate into market access or identity seeking. The historical background may support sudden attractiveness. Such features can be embedded in international alliances, in marketing behaviours and mobilizing visions or in the distribution of managerial responsibilities. Strategic creativity matters more than the hurdles. Addressing those specific features that are seemingly hurdles to ICT-related development at national or regional level has often revealed opportunities for creating competitive advantages. Not addressing them has turned them into real weaknesses. Finally, education – often little acknowledged in excessively short-term assessments – is always an essential ingredient in successful ICT-related development. However, it has to be viewed in the longer-term. The generational upgrading of the population’s educational level is a central ingredient of development. In the broad realm of education, general literacy levels and the explicit support to creativity, self-teaching and retraining should be examined. However, other intangible national assets also play a role in fostering ICT potential. Infoculture, a neologism that indicates the social habits of a given population and its private and leisure behaviour, seems also to partly determine the possible scope of successful development. On the supply side, R&D capacities, fundamental research and curiosity-oriented research, technology transfer mechanisms, patent regulation, innovation policies, managerial capacity towards innovation and entrepreneurship, and simple awareness of change, are all observable intangible assets that should be explored and valued. The managerial capacity of the decision-makers and their sensitivity to the issues raised by the IS, are themselves ultimately an essential facet of a country’s intangible assets. The managerial capacity of the decision-makers and their sensitivity to the issues raised by the IS, are themselves ultimately an essential facet of a country’s intangible assets It is worth trying to assess how transferable these factors, seen as important ingredients of EU-15 IS experiences over the last decade, might be to the CCs today. While an early diagnosis shows that CCs benefit from a multiplicity of diverse IS initiatives and players of various scales, they may still lack some of the other necessary ingredients. For example, a committed and supportive policy focus may be undermined by other essential targets and budgetary constraints. Co-opetition, i.e. the institutional creativity that allows the necessary consensus (about targets) and decision building (about actions to be taken) across a broad range of partners may also be weakened by the too recent emergence of institutions which lack the resources – human, legal, budgetary – and the legitimacy to act as coordinating bodies for creative settings. Additionally, the credible presence of a wide range of solid financing tools able to support a diversity of initiatives and players may well be prejudiced by the still recent take-over of management of capital and subsidies by the private and public sector. As a result, conditions may not be ripe in most CCs for implementing EU-15 “best practices” successfully, especially if they need to be followed too closely.Potentials for a CCS ICT industry-led IS development The EU-15 “Tigers”: a model for IS development?As “European Tigers”, Ireland, Finland and Sweden have features in common and their position contrasts with that of the rest of Europe, and in some ways with that of the rest of the world. These three countries’ very strong ICT manufacturing profiles makes them stand out. The financial results of their ICT sectors have in turn impacted positively on their overall national economies. On the other hand, the long-term sustainability of their winning positions should be assessed from various points of view: à They have the advantage of being the “first come” countries in an important, – even if momentarily stagnating – sector of the economy. Would-be “followers” have to assess the difficulty of challenging these positions à These ‘Tigers’ have developed an industrial capacity in a difficult sector and are faced with fierce global competition, and technologically-related cyclical patterns à They have developed a possibly vibrant innovation capacity not only in ICTs, but they would hope also in other branches, reinvesting their benefits in a new cycle of value creation which makes them less vulnerable to the potential downturns of the ICT Manufacturing industry. The so-called “European Tigers” Ireland, Finland and Sweden have developed strong ICT manufacturing profiles which have boosted their overall national economies It is thus quite possible that times have changed for national Information Society projects relying strongly on the building block of growth in ICT manufacturing industries. This issue affects the transferability of the observed factors determining success and failure, into the context of the CCs and more precisely to the support given to their ICT Manufacturing industries. Potential CCS “Tigers”: repeatable trajectories towards the IS? The above observations question to what degree “Tigers” scenarios are possible for some or all of the CCs? Do their ICT industries show signs of being able to reproduce a “Tiger” renaissance or not? The “European Tigers” are models that CCs with strong ICT manufacturing sectors might wish to emulate, although there appear to be some specific weaknesses which may have a negative effect on their ability to do so in the medium term A closer look at the ICT manufacturing industry in those CCs which are seen as ICT manufacturing champions today – namely Hungary, Poland, the Czech Republic, Estonia, Turkey – indicates some specific weaknesses which may have a negative effect on their development in the medium term: à The development of their ICT manufacturing capacity is highly dependent on external factors. For example, fluctuating FDI flows and their relation to incentive policies have a considerable influence. Foreign firms, whose strategies are designed to deal with an ultra-competitive environment may also decide that relocation of activity is the easiest option. Competition from other European and non-European countries, access to market-based competition for plant and R&D centres, and strong dependency on overall economic health as export-oriented industries also have an effect. à There is an observable shift in production specialization towards lower-value ICT manufacturing such as Consumer Electronics (which represent today less than 10% of total world production value) or even Components. This shift accompanies a general shift towards assembling activities with low added value and little accompanying knowledge intensive activity (R&D, for example). This has happened partly as a result of a focus on competition strategies that are cost-based rather than knowledge-based. à Those CCs that are seen as ICT manufacturing champions – with the exception of Hungary – have negative overall trade balances in ICT goods. Even though they have stronger ICT manufacturing industries than the other CCs, their economies have to absorb the effects of a much larger demand. à Last but not least, it may well be that these strategies, and the industries themselves, will be sensitive to the potential impacts of accession. While the single market rules will further boost export capabilities as the logistics of doing business are made easier, it may well be that some aspects of today’s policies will come under scrutiny in order to make them meet fair competition rules. Excessively generous incentive policies, for example, may be cut back. With the exception of Hungary, even the CCs that are seen as ICT manufacturing champions have negative overall trade balances in ICT goods Bearing these factors and the most recent company decisions (to relocate to Asia, for example) in mind, it is fair to conclude that developing “classical” Tiger strategies by encouraging foreign or domestic companies to foster and grow in the domain of ICT manufacturing may be, today, a mistake. Though these strategies were rewarding in the 90s, today the position of western European “Tigers” – Ireland, Finland, Sweden – has been weakened not only by the downturn of the market and the difficulties in the telecoms sector, but even more by the pervasive trend of globalization and one of its obvious consequences: the rise of the Asian countries as both major economic partners and challengers. The timing now after two decades of progressive globalization may thus play against new entrances in terms of industrial scenarios. Conclusions: from benchmarking to benchlearning Two major conclusions emerge from observation of IS-related initiatives in the EU-15 during the last decade. Firstly, the integration of global ICT companies in the domestic economy with strong investment incentives may be risky in the medium term because it relies on the dynamics of a cyclical and global industry rather than on the domestic economy’s intrinsic strengths. While this has been successful for the so-called “Tiger” countries of the EU15 during the 90s, today’s economic conditions no longer seem to favour such scenarios. Two decades of globalization (particularly noticeable in the ICT industry), the emergence of Asian economic challengers, the bursting of the speculative bubble around the new economy, and the overall downturn of the global economy, hinder repetition of the West European success stories. One of the lessons to emerge from IS-related initiatives in the EU-15 is that the integration of global ICT companies in the domestic economy with strong investment incentives may be risky in the medium term because it relies on the dynamics of a cyclical and global industry rather than on the domestic economy’s intrinsic strengths Second, a unique recipe or scenario for the road forward as regards IS strategy for any one CC, let alone the CCs as a group, does not exist. The simple emulation of EU-15 “best practices” is seen as less and less relevant for CCs. CCs should be “benchlearning”, rather than benchmarking, from EU-15 successes and failures, and also from other countries and regions around the world. They would benefit from making the best possible use of the accumulated European, Asian, US and developing countries’ experiences to develop their own trajectory and articulate the IS strategies as one important tool – although not a panacea – for the development of their national economies, societies and democracies. More about IPTS Reports at:http://www.jrc.es/home/report/report_main.html
by Paul Louis Iske, Thijs Boekhoff This article has been written by Paul Louis Iske and Thijs Boekhoff and was published in KM Magazine, November 2001. Introduction In the so-called knowledge economy, intellectual assets have become the most important factor in determining the value of an organisation. Many activities nowadays focus on discovering the Holy Grail of knowledge management: the value of knowledge and the added value of knowledge management. Prominent work in this area includes that done by Sveiby and Edvinsson. However, so far it has been difficult to develop quantitative measures that relate knowledge to the economic value of an organisation. In fact, the subject of valuing knowledge can be considered from a more general point of view, in which the value assigned is not necessarily a financial one. The ‘balanced scorecard’ and the Skandia Navigator are examples of measurement methodologies that could be a starting point for developing non-financial measures that help to determine the value of knowledge. However, one question should be considered: why bother measuring at all? Many of the attempts, especially in the US, to develop a framework to measure the intellectual assets of an organisation are driven by the need to develop accountancy standards that will be the equivalent of those applicable for tangible assets. Such approaches would lead to the formation of a value for knowledge as being the intrinsic property of the organisation. However, in general this cannot be the case. Consider the process involved in the acquisition of a company, for example. An important stage is the valuation of the target to arrive at a fair price. The target might have knowledge that is complementary to that of the buying party and thus of strategic importance. In this case, the knowledge has a high value, which will be reflected in the take-over price. Yet if the knowledge is already present in the acquirer’s organisation, or it is of no strategic importance, the same knowledge has little or no value. This example demonstrates that the value of knowledge is context-dependent. We can therefore already formulate the main hypothesis of this paper: the value of knowledge is not an intrinsic property, but depends on context. In the remainder of this article we will attempt to narrow this statement down and indicate how one could come as close as possible to a workable definition of the value of knowledge. The valuation of intellectual assets remains important in the strategic (management) processes of every organisation. Research from Gartner, for example, revealed that companies that pay explicit attention to the management of intellectual assets achieve anything up to a 30 per cent improvement in bottom-line performance. You can download the e-Book version of the full article: click here
Content Q&A with René Gude Q&A with Thomas Thijssen About the future of the Knowledge Society News about the Future The OPTE Project Recommended Book The Club of Amsterdam Round Table: Mark Bolick Upcoming Events Club of Amsterdam SearchSubmit your articleContactSubscribe Q&A with René Gude René Gude, Managing Director, The International School for Philosophy Club of Amsterdam: The theory of knowledge in the field of philosophy may teach us important lessons for the future of the European Knowledge Society. What can we learn?René Gude: It’s ‘nice to know’ what knowledge is when you enter a discussion on the knowledge society. It is not ‘need to know’ because the discussion flourishes without – and maybe because – anybody raising the question. If you do raise the question, you are automatically practicing ‘theory of knowledge’. Knowledge is reusable and surpassable experience. Since man hasn’t changed biologically in the past 2500 years, we can safely put that the process of acquiring knowledge hasn’t changed either. That means that the way in which the Greek acquired and surpassed knowledge about the private and public life in a small prosperous state like Athens, is exactly the same as that of the Romans orienting themselves in times of globalised empires and that of the French addressing exactly the same issues in their 18th century national state. That implies that the theories of knowledge of respectively Aristotle, Seneca and Montesquieu are as actual as they were then. Due to a mistaken concept of progress in all fields, we always condemn ourselves to the permanent fallback by forgetting. Philosophy shows what remains the same in all change. What contribution can philosophy make in regards to the Knowledge Society?René Gude: Apart from helping to determine what knowledge actually is, philosophy has interesting things to say about the ways to communicate knowledge, how to develop a certain habit in not mistaken all the time and furthermore some interesting viewpoints on what to do with is. The three fields of knowledge are the theoretical, the logical and the practical. In fact philosophy is the ongoing integrity check on the unity of these three discernable area’s. The sciences and humanities are by nature looking for the new, fresh and yet unknown. Philosophy comes in afterwards and aims at integrating the new pieces of information to a coherent whole. Not very sexy. ‘Everybody wants to build, nobody wants to do maintenance’ as Kurt Vonnegut rightly put it.How does the notion of creating a Knowledge Society connect to ‘quality of life?René Gude: In science, both natural and social, we tend to restrict our attention to the ‘quantity of life’ by reducing values to countable entities, for instance matter, time, money and the behavior of larger groups of people. There is no harm in that, because it makes these sciences relatively easy. But in the end all knowledge is meant to contribute to improvement of our private lives, our life at work and the life as a member of society. It is nonsense that only quantitative knowledge is reliable. There is lots of reusable experiences (=knowledge) of a qualitative nature. The fact that these are harder to preserve and acquire can’t be a reason for disregarding them in a knowledge society that deserves that honorary title. Q&A with Thomas Thijssen Thomas Thijssen,Chief Learning Officer, Club of Amsterdam Club of Amsterdam: Why are you so convinced that the European Knowledge Society should aim to be a Full Engagement Society? And what do mean by full engagement?Thomas Thijssen: The functioning of any society is based on the contribution to that society by individuals and organisation in terms of creating wealth for all. In a Knowledge Society it will be key to engage all human capital, social capital and intellectual capital in value creation. For instance in the Netherlands the ratio between workers and non-workers is 10:8. Such ratios give the impression that 10 workers are supporting 8 non-workers. But the question is if this is an accurate representation of the contribution of people in society. My answers is no. All people contribute to society whether they engage in paid for work or not. An example: the value of non paid voluntary home care (mutual aid to family members and others) was valued by the Central Planning Bureau in March 2003 to be higher than paid for home care. So non-workers and workers perform valuable activities to society that are not always recognized, simply because they are kept out of statistics. In reality these activities do take place and enhance the quality of life. This is the main reason why I believe we should strive for a full engagement society, where everyone is included and challenged to engage in contributing to society. Naturally work is a valuable activity, but self-aid (taking care of one’s own needs) and mutual aid (assisting each other) are just as valuable to our society. We should look for new definitions to describe and value other activities than paid-for-work in order to give individuals and organisations of voluntary workers the recognition they deserve for their contribution. Without their contribution society would come to an immediate stand still, we lack the financial resources to pay for all activities currently performed. How does that relate to the European Knowledge Society?Thomas Thijssen: When the European Knowledge Society is discussed, knowledge circulation through research, education, development and absorption in organisations is often high-lighted. It provides a possible answer on how ‘top knowledge’ can be applied to create value. It is a capitalist view with a focus on ‘top knowledge’ work. In a full engagement society knowledge is viewed as personal talent and competencies including knowledge on all levels of activity. Such as raising children well, personal hygiene, the art of preparing a nutritional meal, engaging in activities to keep body and mind in shape, caring for others in an effective way, important knowledge for repairing and replacing parts on airplanes and other machinery. For a society to function well there is place for talent, competencies including knowledge on all levels varying from very applied and practical to fundamental and abstract in building new theories. This view combines a capitalist view with a humanistic view and I would call it social-capitalism. Knowledge is applied and shared for the wealth of many in stead of a few bright people. The advantage is that every one is included and the chance on social unrest such as strikes and uproar as well as aggression and war will be less likely. How can individuals shape their future in a ‘Full Engagement’ Society and make a contribution?Thomas Thijssen: When individuals consider themselves and their contribution to society, they can ask themselves Who am I, what are my unique talents and competencies, what do I want out of life? What value will I create for myself and for others? In short, what is my personal ambition. Link to other people and get truly engaged in what you want Build your talent and competencies through activities and through learning Share and keep on looking for fresh challenges to fit your ambition and your social environment Give your best to those who need it most, it can be very rewarding Shape your own life to be as valuable as possible according to your talent and ambition. Join the Club of Amsterdam in Shaping Your Future. René Gude & Thomas Thijssen speak at our Club of Amsterdam Event aboutthe future of the European Knowledge Society on Wednesday, January 28, 18:30-22:15! About the future of the Knowledge Society “The Value of Knowledge doesn’t exist!”by Paul Louis Iske & Thijs BoekhoffIn the so-called knowledge economy, intellectual assets have become the most important factor in determining the value of an organisation. Many activities nowadays focus on discovering the Holy Grail of knowledge management: the value of knowledge and the added value of knowledge management. Prominent work in this area includes that done by Sveiby and Edvinsson. However, so far it has been difficult to develop quantitative measures that relate knowledge to the economic value of an organisation. The IPTS Reportby the Institute for Prospective Technological StudiesThe acceding and candidate countries, in particular those in Central and Eastern Europe, have during the last decade undergone a set of three radical transformations: the shift to a market economy, integration into the European Union – the so-called Enlargement Process – and finally, a move towards the Information Society, today enshrined in the different initiatives of the eEurope Action Plans.These three transformations aim, at various levels, at the emergence of an enlarged European knowledge society as referred to in the March 2000 declaration of the Lisbon Council. In doing so, they challenge the economy, institutional and political structures, constitutional and legal frameworks, and working conditions in the countries in question. News about the Future Artificial MusclesUniversity of California at Berkeley researchers have taken a significant step in the development of synthetic muscles.Scientists at the Richmond Field Station, an annex to UC Berkeley’s Cell and Tissue Engineering Laboratory, have found that micropatterned matrix proteins and topography can be used to control smooth muscle cell morphology.Cell morphology is the branch of biology that deals with the form and structure of cells.“As we learn more about creating synthetic muscle, the long-term application is to develop muscle using autologous human cells so that the muscle can be transplanted back into humans without fear of rejection,” UC Berkeley bioengineering graduate student Ngan Huang, said. Endless Space Generated by sections”-PAVilionCAAM-pavilion (Computer Aided Architectural Manufacturing).The nds pavilion consists of many different, independently designed sections. Thesesections, based on a basic system, can be configurated according to their specific use.In order to avoid the sections beeing unrelated to each other, a computer programgenerates adapting slices. By aligning the user defined sections and adapting sections in a linear arrangement a pavilion of continuous linear space is created.Nine postgraduatestudents of the ETH Zürich are producing their own customizedsections. These sections will be combined with adapting sections to create a pavilion. Each section will be 60cm deep, a maximum of 3m high and 3m wide. Wednesday, January, 2004 The European Design Centre Projects by the European Design Centre: DeGapDeGap is a research project supported by the European Commission. The main goal is to find and determine methods of closing the gap between designers, engineers and marketers. It is cooperating with a number of organizations, institutes and design studios from all over Europe. iBuild [Dutch]iBuild is software for Interior Design, architecture, construction and urban planning. It is a tool to assemble predefined elements and directly view the three dimensional appearance. It is easy to change colors / materials. When you finalize the model, it can automatically generate the list of items, delivery dates and costs. Emopay [Dutch]European Mobility and Payment SystemsEmopay is a payment system based on GSM and GPRS technology. The SIM card is used as an identification, user can by calling or sanding an sms execute transactions. At this stage Emopay offers payment for gas at the tank stations and usage of parking facilities – in garages or as street parking. Emopay is a fast and secure method of payment, which does not require any complex and expensive hardware. Design ManagementIn 2001 EDC and it’s partners organized the first edition of European Design Management Award. The case studies from six European countries have been collected and analized, and companies which manifested the bast practice of design management were awarded. EDMA was part of activities of MadeIT, innovation project founded by the European Commission, managed by EDC. Klas van de ToekomstThis is a project running in cooperation with the Municipality of Eindhoven. The main goal is to promote technology and technology related professions among the young and at the same time let children create their own vision of the future in the field of education. Recommended Book Composing Cyberspace: Identity, Community, and Knowledge in the Electronic Ageby Richard HoletonThis innovative reader addresses the social, cultural, political, and educational implications of today’s burgeoning information and communication technologies in substantial critical depth. Using three broad human themes – Constructing Identity, Building Community, and Seeking Knowledge – this brief freshman reader engages students in exciting rhetorical issues, including “Gender Online,” “The Global Village,” and “Information Overload and New Media.” In each case, hopeful and optimistic views are balanced with incisive technology criticism, helping to make cutting-edge social issues intellectually coherent and accessible to your students. Sponsor & Supporters of the Club of Amsterdam event about ‘the future of the European Knowledge Society’ on Wednesday, January 28, 2004 are: Sponsor: Supporters The Club of Amsterdam Round Table: Mark Bolick Mark Bolick The future of personal computing On July 22, 1969, two humans rode in a spacecraft to the surface of the moon. The computer that ensured that they didn’t end up crashing had a total of 36 KB of ROM, ran at 2 MHz and weighed 32 kilograms – at a cost of millions of dollars. By contrast, the average personal computer today easily exceeds 10 GB of ROM, runs at over 2 GHz and weighs only a fraction of the Apollo 11 guidance computer – a bargain at just a few hundred dollars. While this is a good example of Moore’s Law at work, it also illustrates just how cheap computing systems have become. There’s something wrong with this picture though. Why do we need so much computing punch when most people use only a few percent of their CPU power to edit text documents, build spreadsheets, read email and browse the web? After all, we managed to land on the moon and return safely with the memory equivalent of what it takes to store this document in Microsoft Word. Is there not a way that some of this computing power can be distributed to help bridge the ‘digital divide’ and bring the ICT revolution to more of the world’s population? The International Telecommunication Union (part of the United Nations) recently held the World Summit on the Information Society (WSIS) to start organizing governments, businesses, NGOs and the media to try to help bridge the digital divide. If the WSIS efforts are like most such ventures, the outcome will be mostly talk and end up highly politicized. But something has to be done to bring the benefits of the knowledge society to the rest of the world. I believe that things are starting to change for the better. Not only is the price of personal computer hardware dropping significantly, it is now possible to avoid reinforcing Microsoft’s monopoly power by opting for Linux based software for a fraction of the cost. There is a great deal of momentum building up behind these open source options. Governments in over 40 countries are mandating the use of open source software. With government IT spending in the billions, this is being driven as much by trade balance and national security concerns as through motivations of monopoly busting. So, hardware costs are coming down and it is reasonable to assume that cheap, open source software will gain increasing ground on proprietary versions. In time this should drive the total cost of a basic personal computer near to the $100 level. That’s great news for the developed world, but still leaves the ‘per seat’ cost of access way out of reach of the developing world. And this is without considering Internet access costs and the complexity of basic personal computer administration. To reach the final 25% of the world’s population in a reasonable time a disruptive change is required. It has been 30 years now since the first human stepped on the surface of the moon. We have the technical and industrial capability to bring the tools of the information age to every human on earth. But as participants of the WSIS must surely feel, there is a lot standing in the way of reaching that goal. I think the open source movement is the beginning of a disruptive change. All that is needed are similar disruptive changes on the hardware, networking, system administration, training and Internet access sides. That is a challenge for concerned people and organizations, but it’s also a great opportunity for entrepreneurs. I’m an optimist. I expect someone to seize the opportunity and help spread the knowledge society to all corners of the earth. After all, it shouldn’t be as hard or as expensive as landing on the moon! Club of Amsterdam Events 2003/2004 October 28, 2003 the future of Food & Biotech November 27, 2003 the future of the Media & Entertainment Industry January 28, 2004 the future of the European Knowledge Society February 18, 2004 the future of Education & Learning March 31, 2004 the future of Energy – the Hydrogen Economy? April 28, 2004 the future of Healthcare & Technology May 19, 2004 the future of Architecture June 23, 2004 the future of Culture & Religion
Content Q&A with Michel Mol About the future of the Media & Entertainment Industry News about the Future The European Design Centre Recommended Book Round Table: Henrik Brameus Upcoming Events Club of Amsterdam Search Submit your article Contact Subscribe Q&A with Michel Mol Michel Mol, Internet Coordinator, Netherlands Broadcasting Corporation Club of Amsterdam: European countries prefer open code software for their administration. They want to stay independent from monopolising enterprises. Do you see similar developments in the media landscape?Michel Mol: The problem of choice online is overwhelming, as are the accompanying dilemmas: who chooses with what impact and on what basis: content producer, publisher, user, society (links to your AOL statements, branding issues, etc.). From what portfolio: only their native language content (language segregation of the web), their trusted brand, their peer-endorsed sites? Is complete paralysis of choice freedom? How does electronic media enhance or prohibit democratic issues as civil society / citizenship. (so no answer here, just more questions: so we can afterwards be “still confused, but on a higher level”:-) Can you describe the role of public broadcasting in 20 years?Michel Mol: Public Broadcasting will not exist in 20 years. Each movement/school of thought, each individual idea will have its own context, i.e. support group with content and debate around that content, rated by users and recognized experts. In the intermediary state broadcasters might facilitate the choosing process through a newly defined role as guide. So broadcasters will move from content producers to aggregators, to guides, to tool suppliers for users to help themselves, to do a final handover before the 20 years are up. In Holland these developments are already being started in parallel through debate-portals etc.Can you give us an example of a sustainable business model for future television?Michel Mol: Commercial television will be profitable long after distribution has switched to IP (through the internet), streaming or downloadable: with rights management and billing tools for the masses always one step behind the commercial-free downloadable hacked-versions for the few. Michel Mol speaks at our Club of Amsterdam Event aboutthe future of the Media & Entertainment Industry on Thursday, November 27, 18:30-22:15! About the future of the Media & Entertainment Industry Things That ThinkThings That Think (TTT) brings together a wide variety of sponsor companies and organizations with 25 Media Lab research groups working toward a common goal: to design and invent the future of digitally augmented things. Research areas range from penny-priced PCs that provide rural market access in developing countries, to powerless switches that wirelessly communicate messages, to clay that provides real-time computational analysis of physical landscape models. From new musical instruments for both children and virtuosic artists, to a new generation of cars for the digital world, TTT’s paradigm-breaking perspective is developing the products and services of tomorrow. No growth in global music sales before 2005The value of global music sales will continue to fall in the years to 2005, according to a new report by Informa Media Group. The report, The Global music industry (3rd edition), estimates that the global value will drop below $28 billion in 2004 before returning to growth in 2005, driven primarily by the restriction of online file exchange coupled with greater control of CD copying. By the end of 2008 the value of global sales is estimated to have risen to $32 billion.For 2003 the value of the world’s music sales is forecast to fall for the fourth year in succession. Informa Media estimates the decrease in the retail value will be 8.9%, reducing the overall value of sales to $28.2 billion. CD sales, which fell for the first time in 2001, are forecast to decrease for a third year – by 8% to 2.1 billion units. News about the Future Philips invents intelligent biomedical clothing for personal healthcareScientists at Philips Research in Aachen, Germany, have developed a wearable, wireless monitoring system that can warn patients with underlying health problems, assist clinicians in the diagnosis and monitoring of patients at risk, and automatically alert emergency services in the event of and acute medical event. Based on dry-electrode technology that can be built into common items of clothing such as bras, briefs or waist belts, Philips’ wireless monitoring technology continuously monitors the wearer’s body signals such as the heart activity to detect abnormal health conditions. The new technology enables the development of a new category of products in the personal healthcare area.Worn continuously by the patient, the new wireless monitoring systems are capable of storing up to three months data of body signals such as heart-rate information in their 64 Mbytes of internal memory. This provides clinicians with a continuous history over an extended period of time to assist in an accurate diagnosis. Throughout this time, advanced analysis algorithms executed on the system’s ultra-low power consumption Digital Signal Processor (DSP) continuously monitor and record any abnormal signal. In the event of a serious health condition being detected the system can trigger local alarms or wirelessly link with cellular or public switched telephone networks to summon immediate help.All the active electronics for an online monitoring system are incorporated into an ultra-slim module that slips into a dedicated pocket in the garment. Once this module is removed, the garment with the built-in dry electrodes can be laundered. Gravity Probe BGravity Probe B is the relativity gyroscope experiment being developed by NASA and Stanford University to test two extraordinary, unverified predictions of Albert Einstein’s general theory of relativity.The experiment will check, very precisely, tiny changes in the direction of spin of four gyroscopes contained in an Earth satellite orbiting at 400-mile altitude directly over the poles. So free are the gyroscopes from disturbance that they will provide an almost perfect space-time reference system. They will measure how space and time are warped by the presence of the Earth, and, more profoundly, how the Earth’s rotation drags space-time around with it. These effects, though small for the Earth, have far-reaching implications for the nature of matter and the structure of the Universe. Wednesday, January, 2004 The European Design Centre Projects by the European Design Centre: DeGapDeGap is a research project supported by the European Commission. The main goal is to find and determine methods of closing the gap between designers, engineers and marketers. It is cooperating with a number of organizations, institutes and design studios from all over Europe. iBuild [Dutch]iBuild is software for Interior Design, architecture, construction and urban planning. It is a tool to assemble predefined elements and directly view the three dimensional appearance. It is easy to change colors / materials. When you finalize the model, it can automatically generate the list of items, delivery dates and costs. Emopay [Dutch]European Mobility and Payment SystemsEmopay is a payment system based on GSM and GPRS technology. The SIM card is used as an identification, user can by calling or sanding an sms execute transactions. At this stage Emopay offers payment for gas at the tank stations and usage of parking facilities – in garages or as street parking. Emopay is a fast and secure method of payment, which does not require any complex and expensive hardware. Design ManagementIn 2001 EDC and it’s partners organized the first edition of European Design Management Award. The case studies from six European countries have been collected and analized, and companies which manifested the bast practice of design management were awarded. EDMA was part of activities of MadeIT, innovation project founded by the European Commission, managed by EDC. Klas van de ToekomstThis is a project running in cooperation with the Municipality of Eindhoven. The main goal is to promote technology and technology related professions among the young and at the same time let children create their own vision of the future in the field of education. Recommended Book Media Ownership: Concentration, Convergence and Public Policyby Gillian Doyle (Author)The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike. PricewaterhouseCoopers is a supporter of the Club of Amsterdam. Sponsor of the Club of Amsterdam event about ‘the future of the Media & Entertainment Industry’ on Thursday, November 27: The Club of Amsterdam Round Table: Henrik Brameus Henrik Brameus, Benitel Is it time to add to the basic human rights? In December it is 55 years since the United Nations General Assembly adopted resolution 217 A (III), the Universal Declaration of Human Rights. In spite of that there are a lot of things going on in our world right now that seriously violates those laws. Unilateral wars, unpredictable terrorist attacks and state sanctioned violations of democratic rights. I’m not going to give specific examples, because I will always leave something important out. To me these developments are regularly making my view of the future gloomy. I got to think about this after one of the recent round table sessions where we presented our view of our personal future 30 years from now. Although the results were very different in contents and process, my memory is that one thing seemed important to everybody. It was neither fame nor fortune. It was happiness. We all wanted to do something fulfilling have meaningful relationships and feel at peace with ourselves. To me it looks as if one of the things we need to make important is to pursue your own happiness. I would even go as far as to say that it should be a basic human right that everybody has the right to pursue their own happiness, assuming that you don’t intentionally hurt other people along the way. The pursuit of happiness is a choice that we can make that will have an impact not only on our own lives, but also on society as a whole. If you want to shape your own future, I think deciding to pursue happiness is one of the most important and positive decisions you can make.The Universal Declaration of Human Rights Club of Amsterdam Events 2003/2004 October 28, 2003 the future of Food & Biotech November 27, 2003 the future of the Media & Entertainment Industry January 28, 2004 the future of the European Knowledge Society February 18, 2004 the future of Education & Learning March 31, 2004 the future of Energy – the Hydrogen Economy? April 28, 2004 the future of Healthcare & Technology May 19, 2004 the future of Architecture June 23, 2004 the future of Culture & Religion
by EC Directorate-General Information Society Introduction At the beginning of the 21st century, the potential for information society technologies (IST) to enhance human lives has never been greater. For the economy, IST is central to the “race to knowledge” on which improved productivity and competitiveness depend. The IST industry itself is one of the largest economic sectors, while IST innovations underpin growth in many other markets. In public services, IST enables services to be delivered more efficiently, as well as new services that correspond to people’s evolving needs. And for society at large, IST improves citizens’ quality of life, by offering goods and services that did not exist previously or by improving access to those already available. IST may also play a vital role in helping Europe to tackle the new challenges we see emerging. With enlargement, the number of EU citizens will almost double over the next five years. The EU will have to accommodate, and turn into assets, the further social, economic, cultural and religious diversity this brings. It also has to address the “productivity challenge”: how to create wealth and prosperity in an enlarged Europe. European businesses should be able to take full advantage of technology development, mainly in IST, to adapt and benefit from the emerging networked business environment. Europe needs to improve its competitiveness and develop higher value products and services whilst ensuring a sustainable future. After recent events, security issues remain high on the political agenda and in citizens’ concerns. Also, with the aging pyramid set to be reversed by around 2010, we have to come to terms with our “greying” population and its implications for the economy, and society as a whole. Against this background, in Lisbon in 2000 the EU gave itself ten years to become the world’s most competitive and dynamic knowledge-based economy, addressing simultaneously three objectives: competitiveness, employment and social cohesion. In Barcelona last year, one of the tools needed to achieve this was clearly delineated – to boost European research spending to 3% of GDP by 2010. Three Pillars for the Information Society The European Union’s policy for the information society is at the heart of the Lisbon strategy. Its goal is to enable Europe to take full advantage of IST and to contribute to their progress within an inclusive, knowledge society for all. Information society policy is based on three interlinked pillars. Firstly, it supports policies for the wider deployment and adoption of IST products and services. Over recent years efforts here have focused on eEurope, as well as the direct support to deployment initiatives such as eContent and eTEN. Community actions under the eEurope 2002 Action Plan have enabled a high and rapid growth in internet connectivity in Europe. In 2002, more than 90% of schools and businesses were already online and more than half of Europeans were regular users. Many more government services are available online and European researchers now benefit from the world’s fastest research network. Building on these achievements, the eEurope 2005 Action Plan targets further measures to stimulate services, applications and content. The second pillar is a new regulatory framework covering all services or networks that transmit communications electronically, which became applicable from 25 July 2003. This aims to develop and reinforce the single market, by promoting competition and safeguarding public and user interests across the communications sector. In e-commerce, the series of directives adopted are providing a more secure environment for e-commerce transactions, in particular cross-border trade, and ensuring an adequate level of consumer protection. Research and development in IST, so as to ensure the mastering of technology and its applications, is the third pillar. Research supported at Community level has been instrumental in establishing and maintaining industrial and technology leadership in key fields such as mobile communications microelectronics, microsystems and consumer electronics. Europe has been, and remains, most successful in those areas where industry and the research community have built strong RTD collaborations at a European level, and where the research effort has been well articulated with deployment and regulatory initiatives. Such joined-up thinking is needed now more than ever. Today, a new generation of IST is emerging driven by the convergence of computing, communications and knowledge technologies. This next wave of technologies will open the door to new devices and systems that will enable people and objects (artefacts) to interact in totally new ways. It will spawn new applications and services that will help build an all-inclusive knowledge society and economy. A sustained effort in IST research, linked to parallel efforts on deployment and regulation, is essential to ensure European leadership in these technologies and to enable all Europe’s citizens and enterprises to benefit from their development. You can download the full book as a *.pdf file [2113KB]: click here
by Institute for the Future August 2003 Anywhere, Anytime, Any Device This report focuses on four new entertainment media: Web logging (blogging), digital music, massively multiplayer online games, and alternate reality games. Why entertainment media? Entertainment media offer a safe place for people to experiment with new practices and methods of communications. Social innovations in interactive and cooperative practices and in identity and presence management are diverse and part of the process of play. By observing what is happening in the world of play and entertainment, businesses have a unique opportunity to get an early warning about how workplace practices will transform as a result of workers learning new modes of interaction, collaboration, and presence management from entertainment media. The report is available at the Institute for the Future:http://www.iftf.org/features/reports.html
Content Q&A with Jonathan Marks About the future of the Media & Entertainment Industry News about the Future Ambient Intelligence Learning Economies Recommended Book The Club of Amsterdam Round Table: Wanda van Kerkvoorden Questionnaire about the future of Food & Biotech Club of Amsterdam SearchSubmit your articleContactSubscribe Q&A with Jonathan Marks Jonathan Marks, Critical Distance BV Club of Amsterdam: Electronic media has been going through a rough patch lately. What can be learned from the downturn?Jonathan Marks: I think it depends on where you are in Europe. Danish public broadcasting has carved itself an excellent market share in a small market. They have fully integrated web, radio and TV production and have worked hard to win over audiences. They drive the digital TV innovation and they are making important inroads with digital radio and audio on demand. Ten years ago, Denmarks Radio was the dinosaur of Europe. Now they are an example of how public broadcasting should be. Similarly, in some of the southern European countries, Spain and Portugal have digitized their archives and see themselves as the curator of national culture.Any country, who’s public broadcasting system is driven by government, technology or structural inertia is going to fail – probably in the short term. That’s the case in Hungary when politicians are meddling. I believe that Holland’s domestic public broadcasting system is on the verge of creative bankruptcy, where broadcasting organisations are being given impossible mission to profile AND work together. The answer is NOT the BBC model – unless Holland is planning to spend 4 billion Euro and employ 26,000 people. At that scale, of course some bits produce some jewels of programming. Instead, Holland needs to look at the UK’s Channel 4 system of clearly defining the role of a channel and commissioning content from independent producers (who could be some of what are now called “omroepen”. At the moment though, the Dutch broadcasting model has become the laughing stock of Europe – 5 years behind, when it used to be 5 years ahead.Internet & websites is becoming mature, its not something on its own. It is part of a cross media approach which successful broadcasters (both commercial and public) are building on week by week. Can you share some brief thoughts about how different generations consume the media? How is the gaming world going to change how information is going to be communicated in the future?Jonathan Marks: Younger audiences are able to absorb a much broader range of material than their parents, but may be in less depth. They can multitask much better. They react to programmes when they believe they can some-how change the outcome, even in a small way. Clever entrepreneurs like Endemol have spotted this and re-invented the audience participation formats of the 1950’s, where SMS replaces the “clapometer” (a device measuring the applause of a studio audience). But there is an overestimation that EVERYTHING must be interactive. I think certain sectors can score well, but only a few are going to get into interactive drama productions. Even callers to the phone-in shows are not a representative sample of the “average” listener and viewer. In short, once the production tools change in studios from cut-and-paste, to drag-and-drop, we will see true cross media production. At the moment, a lot of time and money is wasted because TV, radio and web all use different and incompatible tools to produce. You can be put out of business trying to solve the logistics. What future role has National TV in a globalised market to play?Jonathan Marks: Think global, but act local. NOS Journaal or RTL Nieuws will always attract more viewers than any foreign network available in Holland. Its in Dutch about Dutch issues – and most people want to know what’s going on around them first, before they get the briefing on the disasters happening in the Middle East or wherever. You can adapt formats and content to suit local tastes. But just taking shows from one culture and subtitling them for another doesn’t work in most genres, except children’s animation. Jonathan Marks is the host at our Club of Amsterdam Event aboutthe future of the Media & Entertainment Industry on Thursday, November 27, 18:30-22:15! About the future of the Media & Entertainment Industry New Entertainment Media: Transformation the Future of Work by the Institute for the FutureBy observing what is happening in the world of play and entertainment, businesses have a unique opportunity to get an early warning about how workplace practices will transform as a result of workers learning new modes of interaction, collaboration, and presence management from entertainment media. IST 2003: The Opportunities ahead by EC Directorate-General Information SocietyThis book shows how the IST Priority is working towards a vision of the future of IST that puts people first (“ambient intelligence”). It focuses on the use of IST within three key settings: by individuals and in the home (intelligent spaces); by enterprises and in the workplace (the knowledge economy); and by public services and society at large (digital communities). A fourth section covers core technologies which underpin future services and applications across these scenarios (enabling technologies). News about the Future Flying carsMoller International has developed a personal vertical takeoff and landing (VTOL) vehicle.The Skycar volantor is capable of vertical take-off and landing much as a helicopter and flies from point of departure to destination much like an airplane. However, the Skycar volantor is uniquely qualified to travel short distances on the ground as an automobile as well.”In order for volantors like the Skycar to be usable in large numbers they must be easy to use and have an environment in which they can function effectively. For several years now, we have described elements of a “Highway in the Sky” system that would provide highly automated navigation and control for each and every personal aircraft, directly responsible for the flow and management of air traffic. Automated systems offer the only realistic solution to the requirements of a new era of high-speed personal aircraft travelers. As we have watched ground traffic increase and roadways deteriorate, we have stated repeatedly that this new “skyway” should be an urgent national priority and a top priority for the FAA.” – Paul S. Moller, President, Moller International. MOBILITYENERGY Automotive industry: Sustainability leaders clearly outperforming the restShares in the vehicle manufacturers most committed to sustainability have performed significantly better over the last three years than those of their less environmentally- and socially-responsible competitors. This was the finding of Munich-based oekom research AG, which conducted sustainability ratings of the 20 largest car producers and compared the results with the companies’ respective share performances. According to oekom research, the share prices of the top ten companies, among them BMW (DE) and Renault (FR), rose by an average of 8.8 per cent between September 2000 and September 2003. By contrast, the share prices of the ten companies rated, on the basis of environmental and social criteria, as below average fell by nine per cent over the same period. This group is made up predominantly of Asian companies such as Kia Motors (KR) and Isuzu (JP). The results are even clearer when one looks at the top five companies, which scored a Corporate Responsibility Rating of B- or above: with an average rise in their share prices of 36 per cent, the sustainability leaders are plainly outperforming the rest. These findings are confirmed by numerous studies showing that companies operating more sustainably are financially more successful than others. Growing numbers of investors are coming to the same conclusion and are taking sustainability criteria into account when making their investments. The analyses carried out by oekom research alone influence the management of 20 share and bond portfolios with assets valued at more than 800 million euros. 108 environmentally- and socially-oriented public funds, representing an investment volume of approximately 3.5 billion euros, are currently listed in Germany. The sustainability rating shows BMW and Renault occupying, for differing reasons, the top places in the automotive industry. “Against the general trend, BMW, for example, was able to create about 4,000 jobs in 2002 alone, and is also the industry leader in the recycling field,” says Johannes Nikolopoulos, analyst at oekom research. Renault, by contrast, comes out on top in terms of vehicle safety and the low fuel consumption levels of its fleet. oekom research’s survey focussed on, amongst other things, vehicle-related environmental and social factors such as fuel consumption levels, materials used, recycling and vehicle safety, as well as on fundamental aspects such as sustainability strategies, management systems and environmental and social standards. Thursday, November 27, 2003 Ambient Intelligence Philips’ vision of Ambient IntelligencePhilips vision of ‘Ambient Intelligence’: people living easily in digital environments in which the electronics are sensitive to people’s needs, personalized to their requirements, anticipatory of their behaviour and responsive to their presence. Fraunhofer Ambient IntelligenceTechnology should serve people – and not the other way around! The classical input devices such as keyboard and mouse will not always fulfill human needs or even presents an unbridgeable barrier in some cases. Thanks to voice-recognition systems and camera supported motion analysis, the computer will soon respond to vocal input and the wink of an eye. Innovative input systems can help to overcome the digital inhibitions experienced by elderly or disabled persons. “Ambient Intelligence“ is the target, the mobile use and incorporation of distributed, networked intelligent-components at work or at home. Smart environments in the home connect a huge variety of devices from video recorders to heating elements through to automobile electronics. Displays, sensors, control elements can be incorporated into a room, tailored to the needs of the user, and literally read his wishes from his eyes. From a technical point of view all these visions could soon be reality. Using the available information in the right place at the right time is more difficult. How can data be modeled so that it reflects a clear picture of the users needs? “Change is the law of life. And those who look only to the past or present are certain to miss the future.” These words, spoken by John F. Kennedy decades ago, are still very true today. For me, they represent the vulnerable balance between the present and the future and especially how the law (but now in its literal sense) is being used both as an accelerator but also as a threshold when it comes to innovation. The laws protecting intellectual property were written with a focus on the future. The idea was that innovation would be stimulated by granting legal protection to the creators of any innovative intellectual works. And so it did (and still does). However, the other side of the coin is that the same intellectual property laws may also be used to try to prevent other parties from exploiting their new inventions. My law firm assists the founders of KaZaA in their ongoing struggle with the music and entertainment industry. Being in the middle of this, I often wondered why the industry chose to fight the new KaZaA technology, instead of embracing it and reversing the considered threat into an opportunity. This vision has been beautifully expressed by the Advocate General who recently rendered his opinion in the KaZaA case to the Supreme Court of The Netherlands:“Even though new technologies may (temporarily) be to the detriment of certain professions and industries, legislators and judges alike have been reluctant – in my opinion rightfully so – to outlaw these technologies or hamper their development. At the danger of risking the objection that any comparison is flawed, I would like to note that the introduction of the railway was to the detriment of the shipping industry. But also this: phonographic music (Edison c.s.) and the radio were to the detriment of small individual performing artists and musicians. The composers (assembled in Buma/Stemra), the star phonographic performers and the phonographic industry benefited (enormously) from these new technologies. One may appreciate these benefits, although I shed a tear thinking of the fate of the small street and bar musicians as a result hereof. No legislator or judge, however, took interest in their fate.” Learn from the past and shape your own future, is what I’ve learned so far. This is what I would like to contribute to and simultaneously aim to find in the Club of Amsterdam. MIT’s Oxygen projectIn the future, computation will be human-centered. It will be freely available everywhere, like batteries and power sockets, or oxygen in the air we breathe. It will enter the human world, handling our goals and needs and helping us to do more while doing less. We will not need to carry our own devices around with us. Instead, configurable generic devices, either handheld or embedded in the environment, will bring computation to us, whenever we need it and wherever we might be. As we interact with these “anonymous” devices, they will adopt our information personalities. They will respect our desires for privacy and security. We won’t have to type, click, or learn new computer jargon. Instead, we’ll communicate naturally, using speech and gestures that describe our intent (“send this to Hari” or “print that picture on the nearest color printer”), and leave it to the computer to carry out our will. ‘Learning Economies’ Innovation ScoreboardKnowledge-based or ‘learning economies’ require a well-educated population with excellent foundation skills and a capacity for continuous learning. Lifelong learning should therefore form a key component of national innovative capabilities. This thematic Innovation Scoreboard assembles 15 indicators for measuring lifelong learning in each EU member state. The most innovative countries in Europe, as identified in TrendChart’s Innovation Scoreboard, are also the leaders in lifelong learning: Sweden, Denmark, Finland, the UK, and Ireland. Conversely, some of the least innovative countries also have the lowest Best Performance Index in lifelong learning: Italy, Portugal and Greece. This result is confirmed by a high correlation between comparable Best Performance Indices for the Innovation and Lifelong Learning scoreboards. Although these results do not establish that good performance on lifelong learning can directly improve innovative performance, the results are suggestive of such a link. Unfortunately, good quality trend data is only available for three of the lifelong learning indicators, which prevents a direct analysis of the causal relationship between lifelong learning and innovation. (Source: TrendChart) Recommended Book I Believe in Music: Life Experiences and Thoughts on the Future of Electronic Music by the Founder of the Roland Corporationby Ikutaro Kakehashi, Robert Olsen (Contributor) The Club of Amsterdam Journal appears 2 x per monthPublished to coincide with the 30th anniversary of the Roland Corporation, this is the inspiring and heartfelt memoir of Ikutaro Kakehashi, a pioneering figure in electronic music instruments and the company’s visionary founder. From war-torn Japan to his first watch repair business to the dawn of and subsequent enormous leaps of electronic musical instruments, Kakehashi’s story is sometimes wry, sometimes touching, always wise. Through it all, Kakehashi has believed in music above else: his first priority has always been an unwavering passion for expanding the potential for artistic expression. Everyone from music aficionados to those looking for time-tested business savvy will enjoy his unique story. The book features fantastic photos throughout, including an 8-page full-color section.Ikutaro Kakehashi founded the Roland Corporation in 1972. He lives in Hosoe-cho, Hamamatsu City, Japan.Robert Olsen worked for 25 years in the international music trade before switching careers to become a college instructor and free-lance author. He lives in Northbrook, IL. PricewaterhouseCoopers is a supporter of the Club of Amsterdam. Sponsor of the Club of Amsterdam event about ‘the future of the Media & Entertainment Industry’ on Thursday, November 27: The Club of Amsterdam Round Table: Wanda van Kerkvoorden Wanda van KerkvoordenSOLV new business advocaten “Change is the law of life. And those who look only to the past or present are certain to miss the future.” These words, spoken by John F. Kennedy decades ago, are still very true today. For me, they represent the vulnerable balance between the present and the future and especially how the law (but now in its literal sense) is being used both as an accelerator but also as a threshold when it comes to innovation. The laws protecting intellectual property were written with a focus on the future. The idea was that innovation would be stimulated by granting legal protection to the creators of any innovative intellectual works. And so it did (and still does). However, the other side of the coin is that the same intellectual property laws may also be used to try to prevent other parties from exploiting their new inventions. My law firm assists the founders of KaZaA in their ongoing struggle with the music and entertainment industry. Being in the middle of this, I often wondered why the industry chose to fight the new KaZaA technology, instead of embracing it and reversing the considered threat into an opportunity. This vision has been beautifully expressed by the Advocate General who recently rendered his opinion in the KaZaA case to the Supreme Court of The Netherlands:“Even though new technologies may (temporarily) be to the detriment of certain professions and industries, legislators and judges alike have been reluctant – in my opinion rightfully so – to outlaw these technologies or hamper their development. At the danger of risking the objection that any comparison is flawed, I would like to note that the introduction of the railway was to the detriment of the shipping industry. But also this: phonographic music (Edison c.s.) and the radio were to the detriment of small individual performing artists and musicians. The composers (assembled in Buma/Stemra), the star phonographic performers and the phonographic industry benefited (enormously) from these new technologies. One may appreciate these benefits, although I shed a tear thinking of the fate of the small street and bar musicians as a result hereof. No legislator or judge, however, took interest in their fate.” Learn from the past and shape your own future, is what I’ve learned so far. This is what I would like to contribute to and simultaneously aim to find in the Club of Amsterdam. Questionnaire about the future of Food & Biotech The Club of Amsterdam organised a conference about ‘the future of Food & Biotech‘ on October 28, 2003. The participants of the event filled out a questionnaire: 85% of the participants agreed that we need new technologies to get a higher quality of food. 77% of the participants thought that The Netherlands would miss economic opportunities by discussing biotech for too long. 62% would like to have more political influence on developments of biotech & food. 38% of the visitors already try to influence biotech by buying or not buying genetic modified food. 69% of the participants believe that biotech is able to provide a more environmental friendly food production. 85% thought that the government should promote the development of new technologies, for example by subsidies, to increase the quality of food. All the participants who filled in the questionnaire stated that the right to know what they eat is important to them. 62% of the visitors thought that people are overreacting to the uncertainties of biotech. Club of Amsterdam Events 2003/2004 October 28, 2003 the future of Food & Biotech November 27, 2003 the future of the Media & Entertainment Industry January 28, 2004 the future of the European Knowledge Society February 18, 2004 the future of Education & Learning March 31, 2004 the future of Energy – the Hydrogen Economy? April 28, 2004 the future of Healthcare & Technology May 19, 2004 the future of Architecture June 23, 2004 the future of Culture & Religion
by Intel Research 2003 Anywhere, Anytime, Any Device The future is unwiredAnalysts predict that by 2005 there will be 700 million mobile handsets and over 80 million WLANs in use world-wide, and nearly 13 million wireless home networks in place in the United States. Explosive growth of wireless networks and devices will have a huge impact on the core network itself. The network equipment infrastructure, converged devices and valuable services that are enabling the unwired future represent an enormous opportunity for computing and communication companies and the businesses and consumers they serve. For thirty-five years, Intel has been changing the way the world computes. Through industry-leading silicon design and manufacturing, standards-based technology and product building blocks, and collaboration with industry, academia, and government, Intel is accelerating convergence and changing the way the world communicates. As communications and computing converge, Intel is uniquely positioned to accelerate the shift to a new world of services and information access anywhere, any time, on any device. “The convergence of computing and communications will bring a new level of productivity to business, reducing costs and extending the reach of communications across the globe, opening up new opportunities on a scale we can’t imagine today. Intel is committed to accelerating toward this future, through continued technology advancements and close collaboration with industry and governments worldwide.” Pat Gelsinger Senior Vice President and Chief Technology Officer Intel Corporation The report is available at Intel Research:http://www.intel.com/research Visit also the conference about ‘the future of the Media & Entertainment Industry‘