Content Simon Jones, MIT Media Lab Europe About the future of Energy News about the Future >>> in the long run Recommended Book The Japan Research Institute Upcoming Events Club of Amsterdam SearchSubmit your articleContactSubscribe Simon Jones, MIT Media Lab Europe Simon Jones, Managing Director, MIT Media Lab Europe Beyond Candybar and Clamshell: The Future of Mobile Communications TechnologyMobile phone handsets have become a major technology over the last few years. It is hard to think of a more significant development in our lives. Given the pressures on the functionality required, the ease of use needed and the richness of the media forms it is to support, there are some signs that the now accepted candybar or clamshell form is running out of potential. Here at Media Lab Europe, the European Research Partner of the MIT Media Lab, a 100-strong research and innovation laboratory in the heart of Dublin, Ireland we have a different approach based around the ‘body as interface’ Utilising the latest developments in spectacle lenses incorporating VGA displays in one or both glasses we can display mobile phone content at a size and position for effortless visualisation. The control of the device is performed via patches (a la nicotine withdrawal patches) that sense muscle control and communicate wirelessly to a 1cm3 piece of silicon that comprises the computational and communications core of a handset. By flexing muscles one can manipulate menus, dial numbers and otherwise maintain control why still operating in the physical world. Other developments involve rings or gloves and personal jewellery that incorporate movement sensors; interaction then becomes a matter of gesture – a sweep of the hand to the back pocket accessing banking information for instance. Whatever happens, the handset is likely to disappear from our pockets and re-emerge in our jewellery, skin patches and eye-wear. Want to know more?www.medialabeurope.org for the latest in design and innovation Simon Jones, Managing Director, MIT Media Lab speaks at the Summit for the Future 2005: Science & Technology About the future of Healthcare A possible scenario for the energy system in 2020…“Our energy future – creating a low carbon economy” by the UK Department of Trade and Industry’s Energy Group We envisage the energy system in 2020 being much more diverse than today. At its heart will be a much greater mix of energy, especially electricity sources and technologies, affecting both the means of supply and the control and management of demand.From heating and lighting to transport, industry and communications, energy is fundamental to almost everything we do. We expect it to be available whenever we want it, to be affordable, safe and environmentally sustainable.This white paper defines a long-term strategic vision for energy policy combining our environmental, security of supply, competitiveness and social goals. Sweden’s renewable energy resourcesEnergy and electricity have played a major role in facilitating the economic development of Sweden. This applies not only to the country’s manufacturing sector, but also to the creation of a good standard of comfort in buildings and elsewhere.Altogether, renewable energy in the form of hydropower and biofuels accounts for almost as large a percentage of the country’s energy supply as oil.Broadly speaking, Sweden’s energy mix consists of somewhat more than 40 percent oil, nearly as much renewable energy and 20 percent nuclear power.The trend of the past 20 years has been that renewable energy has increased, while oil use has decreased. News about the Future What does the future hold?by BBCSky-trains, space travel for the masses and food pills? Future predictions haven’t always hit the mark…Governments and businesses are increasingly using scenario planning – essentially a way of telling stories about the future – as an aid to policy and decision-making in a seemingly ever more unpredictable and complicated world. Nanotech ready for big changes soonMajor changes are coming to the nanotechnology sector in the near future, including a sharp rise in acquisitions, failures and mergers among the roughly 1,500 companies worldwide involved in nanotechnology research and development, experts told United Press International.In 2004, governments, corporations and venture capitalists will spend more than $8.6 billion worldwide on nanotech research and development, Lux Research reports, with national and local governments investing more than $4.6 billion of that total and established corporations spending more than $3.8 billion. Lux expects 2004 to be the last year governments outspend corporations on nanotechnology, however, as activity shifts from basic research to development. >>> in the long run >>> in the long run – International Conference on Long-Term Thinking, Corporate Foresight and Innovation Strategies in Companies and Society on October 18th/19th in Berlin. Z_punkt – The Foresight Company is organizing a dialogue of the future with renowned representatives from companies, the industry and society. Best practices from the USA and Europe will show how companies can prepare themselves strategically for the challenges of the future. This conference is supported by Deutsche Telekom, Siemens, Volkswagen, Deutsche Bank Research and the German Federal Ministry of Education and Research. Media partners are brand eins, MIT Technology Review, Politische Ökologie and ChangeX. For further information:http://www.inthelongrun.de Recommended Book The End of Oil : On the Edge of a Perilous New World by Paul Roberts Petroleum is now so deeply entrenched in our economy, our politics, and our personal expectations that even modest efforts to phase it out are fought tooth and nail by the most powerful forces in the world: companies and governments that depend on oil revenues; the developing nations that see oil as the only means to industrial success; and a Western middle class that refuses to modify its energy-dependent lifestyle. But within thirty years, by even conservative estimates, we will have burned our way through most of the oil that is easily accessible. And well before then, the side effects of an oil-based society – economic volatility, geopolitical conflict, and the climate-changing impact of hydrocarbon pollution – will render fossil fuels an all but unacceptable solution. How will we break our addiction to oil? And what will we use in its place to maintain a global economy and political system that are entirely reliant on cheap, readily available energy? Brilliantly reported from around the globe, The End of Oil brings the world situation into fresh and dramatic focus for business and general readers alike. Roberts talks to both oil optimists and oil pessimists, delves deep into the economics and politics of oil, considers the promises and pitfalls of altenatives, and shows that, although the world energy system has begun its epoch-defining transition, disruption and violent dislocation are almost assured if we do not take a more proactive stance. The Japan Research Institute The Japan Research InstituteFrom Dreams to Reality through “Knowledge Engineering”by Shunichi Okuyama, PresidentA global shift in the historical paradigm that accompanied the IT revolution is becoming evident both in Japan and overseas. The key to carving out a future in this era of change is a clear vision coupled with strategies grounded in practical information. Since its establishment, the Japan Research Institute, Limited (JRI) has served the changing interests of its clients by adopting the basic concept of “creating new value for the client.” Using its ability to provide integrated and advanced information backed by the expertise gained from state-of-the-art technology and knowledge, JRI identifies the essence of its clients’ problems and offers concrete proposals for solving those problems, thereby generating new value for its clients. Moreover, the cumulative effects of these efforts are felt throughout the economy and society at large, which benefit from the new value created. We perceive these efforts at comprehensive problem-solving and the new value created as “knowledge engineering”, a concept that has come to form the basis of all our activities. As Japan is transformed from the highly industrialized society of the 20th century to the new network economy and society of the 21st century, think tanks such as ours will play an increasingly important role. JRI will refine its three-in-one integrated information service, continuing to develop strategic information systems based on thirty years experience in the IT field, as well as offering consulting services to draw out and enhance the dynamic management potential of the client, and making highly effective, globally oriented policy recommendations on wider issues, helping to build a better society for tomorrow. Realizing the dream through “knowledge engineering”: the Japan Research Institute, driven by its mission to provide innovative solutions, will persist in its pursuit of the dream and the generation of new value for the client. Club of Amsterdam Upcoming Events Special Events September 27, 2004 NanoWater January 26-28, 2005Club of Amsterdam Season 2004/2005 Summit for the Future 2005 October 27, 2004 the future of ICT November 30, 2004 the future of Developing Countries February 23, 2005 the future of the Service Industry March 30, 2005 the future of Water April 27, 2005 the future of Branding June 1, 2005 the future of Robotics June 29, 2005 the future of Philosophy
Content Q&A with Wendy L. Schultz About the future of the Knowledge Society News about the Future “Einstein year” in 2005 Recommended Book Round Table: Homme Heida Upcoming Events Club of Amsterdam SearchSubmit your articleContactSubscribe Q&A with Wendy L. Schultz Wendy L. Schultz, Futurist, Oxford, UK Club of Amsterdam: In your work as a futurist you discuss preferred as part of possible futures. How can we determine how preferred futures look like?Wendy L. Schultz: Preferred futures are defined by their complementarity or congruence with specific value sets. They are, by definition, subjective. I may look at a given image of a possible future and find it delightful, ideal, a utopia: you may look at the same image and see only a nightmare. Thus the best we may do as futures researchers is facilitate: assist as many people as possible in articulating their individual preferred futures, and then nurture a dialogue to explore those myriad images and discover points of congruence and complementarity; to elicit common themes and characteristics which we can all agree would create a better future. This would ideally go hand-in-hand with a deep conversation mapping both the individual and the jointly held values of this community of visionaries. Thus determining what preferred futures look like must be an endeavour of collaborative creation, involving values clarification and mapping; vision articulation that taps both the logical extrapolation of current trends, the systemic understanding of interrelated changes, and the creative, intuitive visioning of new possibilities; and considerate, and well-considered, conversation. Do you feel that the current efforts to create a European Knowledge Society will in fact bring preferred futures closer?Wendy L. Schultz: Any systematic thinking about possibilities for the future allows for greater understanding of potential decision points, or points where the momentum of change may be leveraged. If clearly communicated, that understanding, and the logical, systemic, and creative thinking behind it – not to mention the data gathered describing emerging change – can in turn contribute to clearer debate within the community involved on the trade-offs that will necessarily need to be made in negotiating the positive and negative impacts of any action subsequent to a policy or planning decision. Given that the current efforts to create a European Knowledge Society involve data-gathering, logical extrapolation of trends, systems analyses of interactions and interrelationships among trends, and creative imaging of the possibilities that may emerge, and follow those futures research efforts with public communication and discussion of the results, then yes, I think that current efforts may indeed make a preferred futuremore possible. What must be considered when creating preferred futures, however, are the likely residents of those futures. To what extent are they involved in these deep dialogues constructed images of preferred futures, and paths to them? Reaching a truly transformative preferred future will require at least a generation (25 years, +/- 5); our discussions and actions today merely lay the groundwork for transformative change in worldviews, values, and economic, political, educational, and technological structures. Yet our values were formed (as age cohort analysis tells us) by shared historical experiences and cultural milieux – not to mention educational systems the basic structures and values of which were laid down centuries ago. In short, participants and practitioners in the hierarchical, authoritarian, empirically-focussed, Newtonian educational and knowledge infrastructure of the present are perhaps ill-suited to encompass all the design possibilities for a Knowledge Society whose most active members will grow up in a milieu characterized by complex adaptive systems, participatory and collaborative relationships, and a far more decentralized and holistic worldview. We were born in Cartesian boxes; they were not (although traditional educational systems may have attempted to stuff them into some). How many members of generation X, or the millennials, are participating in – or, for that matter, leading – this process? To what extent can these efforts to design a preferred “Knowledge Society” be considered legitimate if they are not involved? How can futures studies be beneficial to business, government and NGO’s?Wendy L. Schultz: Let me count the ways. To continue with the theme I began above, one benefit (in no particular order of priority) is the ability to challenge people’s assumptions, helping them move beyond the tunnel vision of daily priorities, and see the broader context within which they are living, working, learning, playing, making decisions, and acting. Futures studies is by its very nature and by its historical roots a transdisciplinary and systems-science-based academic discipline and intellectual endeavour. Straddling the sciences and the humanities, it demands not only acute observation and logical rigor, but also unfettered creativity and the ability to identify and analyse systemic interrelationships. It is an excellent discipline for mastering clear thinking. Given its five key activities – identifying and monitoring change; extrapolating and critiquing the impacts of change; imagining alternative possible outcomes and contingencies; envisioning preferred futures and articulating goals clearly; and planning and managing change – it also provides one of the best possible curricula for transformative leadership. More specifically, both the opportunities and the challenges arising today and in the decades to come demand foresight. Change is not only moving faster, it is moving farther: an idea leaps from a gleam in an inventor’s eye to prototype to product to global distribution in months rather than years; impacts therefore also go global quickly. And all around the world, our different cultures, values, political andeconomic systems respond differently, so the secondary and tertiary impacts may themselves create transformative change. In this context, futures studies, futures research, and futures methodologies can provide at least five specific benefits: early warning of changes and their impacts; contingency planning based on scenarios depicting alternative outcomes; enhanced creativity in generating products or policies using scenarios as challenging new contexts; long-range goal-setting and innovative structural transformation via visioning; and pre-empting conflict over plans and policies by participatory change management. Wendy L. Schultz speaks at our Club of Amsterdam Event aboutthe future of the European Knowledge Society on Wednesday, January 28, 18:30-22:15! About the future of the Knowledge Society Arab Human Development Report 2003 Building a Knowledge Society “AHDR 2002 challenged the Arab world to overcome three cardinal obstacles to human development posed by widening gaps in freedom, women’s empowerment and knowledge across the region. Looking at international, regional and local developments affecting Arab countries since the report was issued confirms that those challenges remain critically pertinent and may have become even graver, especially in the area of freedom. Nowhere is this more apparent than the status of Arab knowledge at the beginning of the 21st century, the theme of this second report. Despite the presence of significant human capital in the region, AHDR 2003 concludes that disabling constraints hamper the acquisition, diffusion and production of knowledge in Arab societies. This human capital, under more promising conditions, could offer a substantial base for an Arab knowledge renaissance. The Report affirms that knowledge can help the region to expand the scope of human freedoms, enhance the capacity to guarantee those freedoms through good governance and achieve the higher moral human goals of justice and human dignity. It also underlines the importance of knowledge to Arab countries as a powerful driver of economic growth through higher productivity. Its closing section puts forward a strategic vision for creating knowledge societies in the Arab world based on five pillars: Guaranteeing key freedoms; Disseminating quality education; Embedding science; Shifting towards knowledge based production; and Developing an enlightened Arab knowledge model. AHDR 2003 makes it clear that, in the Arab civilization, the pursuit of knowledge is prompted by religion, culture, history and the human will to achieve success. Obstructions to this quest are the defective structures created by human beings- social, economic and above all political. Arabs must remove or reform these structures in order to take the place they deserve in the world of knowledge at the beginning of the knowledge millennium.” World Development Report 2004: Making Services Work For Poor People Broad improvements in human welfare will not occur unless poor people receive wider access to affordable, better quality services in health, education, water, sanitation, and electricity. Without such improvements in services, freedom from illness and freedom from illiteracy – two of the most important ways poor people can escape poverty – will remain elusive to many. The World Development Report 2004: Making Services Work for Poor People says that too often, key services fail poor people – in access, in quantity, in quality. This imperils a set of development targets known as the Millennium Development Goals (MDGs) which call for a halving of the global incidence of poverty, and broad improvements in human development by 2015. News about the Future Radio Frequency Identification (RFID)“Systems that read or write data to RF (Radio Frequency) tags that are present in a radio frequency field projected from RF reading/writing equipment. Data may be contained in one (1 ) or more bits for the purpose of providing identification and other information relevant to the object to which the tag is attached. It incorporates the use of electromagnetic, or electrostatic coupling in the radio frequency portion of the spectrum to communicate to or from a tag through a variety of modulation and encodation schemes.” Privacy advocates are sounding alarm bells but the day of the radio frequency identification (RFID) tag is upon us, according to research company IDC. At its simplest end, RFID technolgy consists of a passive radio beacon implanted in products and a “reader” that bounces a signal out and records what the tag sends back. That data set can include an enormous number of variables, from individual product identification codes to such minutia as a use-by date or manufacture information. Intel has teamed up with Carrefour, Metro Group and Tesco to form a European working group to accelerate the use of radio frequency identification (RFID) and EPC (Electronic Product Code) technology, which is being touted as the successor to barcodes in retail supply chains. HEALTHCARE Grid technologies for the medical community Powerful computer simulation tools have been developed to assist doctors in diagnosis, pre-operation planning and surgery. So powerful in fact that many of these tools cannot be run efficiently on normal computers. The Grid, however, is much more than a normal desktop – it is a vast interconnected collection of computers, programmes and people. The IST project GEMSS is harnessing the Grid’s processing power to place it in the hands of medical practitioners.The GEMSS project plans to present the first prototype of its Grid middleware at the end of February along with a testbed that will be one of Europe’s first computing and resource Grids for clinical use, allowing easy access to advanced simulation and image processing tools operating at levels of speed and efficiency that conventional local hospital systems cannot match. Developed by 10 partners from academia and industry, GEMSS (Grid-Enabled Medical Simulation Services) incorporates tools designed by previous European medical projects such as BloodSim, SimBio, COPHIT and RAPT that created effective but complex and computationally demanding aids. FOOD & BIOTECH Scientists create “antibubbles” in Belgian beerPhysicists from the University of Liège in Belgium have succeeded in creating antibubbles (the exact opposite of bubbles) in one of Belgium’s most famous exports – beer – demonstrating what British real-ale drinkers have claimed for a long time: that Belgian beer actually is a lot like dish-water! Research reveals for the first time how antibubbles form and move through a liquid. Antibubbles are the exact opposite of bubbles and move down instead of up. Whereas a bubble is a thin flim of liquid in air and which encloses a pocket of air, an antibubble is a thin film of air made inside a liquid, enclosing a pocket of that liquid. Scientists have known about them for almost a century but why and how they form has been a mystery until now. Wednesday, January 28, 2004 “Einstein year” in 2005 Germany will hold an “Einstein year” in 2005 to help boost interest in scientific research and stimulate innovative partnerships between science and industry, the government says. “What we need above all is simply a change in thinking,” Education and Research Minister Edelgard Bulmahn told German radio. “Because we are very good in research, but we are frequently too slow in applying research results.” The initiatives, which include a campaign to promote the “Made in Germany” label as a mark of quality manufacturing, are intended to improve ties between researchers and industry. Recommended Book The Future of Knowledge: Increasing Prosperity through Value Networksby Verna AlleeVerna Allee, whose groundbreaking book ‘The Knowledge Evolution’ helped usher in the exploding field of knowledge management, has brought her experience-tested insights into an exciting new synthesis, penetrating to the very heart of value creation. ‘The Future of Knowledge’ strips away traditional business thinking to reveal the new patterns of management thought and practice essential for success in a more complex world. Sponsor & Supporters of the Club of Amsterdam event about ‘the future of the European Knowledge Society’ on Wednesday, January 28, 2004 are: Sponsor: Supporters The Club of Amsterdam Round Table: Homme Heida Homme Heida TransparencyAn individual member of society in the future will be even more followed from the cradle to the grave than this is the case today. Registration of his personal facts is not only for the sake of his health and education, but also because of what he says, does and even thinks. The span of control of family, friends, employer, insurance company, party and government will be wider and deeper. People will demand for openness and honesty for safety reasons because it is clear that after September 11 just one man can ruin our world. This transparency for the sake of security will take away a large part of what we consider today as our privacy. It forces the individual to turn to the mainstream of the society or go voluntarily into exile. Any misconduct of eccentricity can be held against a person. The database doesn’t lie and is always available for everybody. Therefore we must learn to live with a new sense of truth and reality and what is politically just. This asks for an even better education for everybody. Children will grow up in a socially more complex world and have to play more different roles. To be successful in the future one must become a professional actor and show less emotion. An inner struggle can already put a wrong expression onto ones face. Freedom of choice will not be something from the past, but gets a new definition. It is the price we have to pay for a healthy life and a safe future in a more dynamic and interactive world. Club of Amsterdam Events 2003/2004 October 28, 2003 the future of Food & Biotech November 27, 2003 the future of the Media & Entertainment Industry January 28, 2004 the future of the European Knowledge Society February 18, 2004 the future of Education & Learning March 31, 2004 the future of Energy – the Hydrogen Economy? April 28, 2004 the future of Healthcare & Technology May 19, 2004 the future of Architecture June 23, 2004 the future of Culture & Religion
The Club of Amsterdam Journal appears 2 x per month the future ofNANOTECHNOLOGY, ECONOMY, ICT, PHILOSOPHY, URBAN DEVELOPMENT, EDUCATION, MEDICINE, FOOD, MOBILITY, MUSIC, INTERNET, ENERGY, MEDIA, RELIGION, BIOTECH, POLITICS, TECHNOLOGY, ENTERTAINMENT, KNOWLEDGE SOCIETY, ARCHITECTURE, LEARNING, SENIOR CITIZENS, DEMOCRACY, SCIENCE, CULTURE Content Dr. Philippe Rychen speaks at NanoWater About the future of Healthcare News about the Future Ervin Laszlo’s View of the World Recommended Book The Centre for Future Studies Upcoming Events Submit your article Links Contact Suscribe/Unsuscribe Dr. Philippe Rychen speaks at NanoWater Dr. Philippe Rychen,Head of Environmental Systems, Centre Suisse d’Electronique et de Microtechnique (CSEM SA) Nanotechnology and Electrochemistry, hand in hand for innovation in the Water Treatment fieldIn industrialized countries, drinkable water is usually clean and safe, but regulatory agencies monitor over hundred dangerous water contaminants, which can come from rain run-off over hazardous waste, naturally occurring sources of contaminants, water treatment chemicals, and pollution from residential consumers, industry and agriculture. To preserve its future, the developing world has to take care of its resources by cleaning and recycling water. In third-world countries, which face extreme dryness or floods, the water problem is even more crucial due to the combination of a lack of water, pollution by micro-organisms and almost inexistent water supply networks. For example, in such countries, efficient transportable disinfecting units, eventually powered by photovoltaic systems, will be salutary in many parts of developing countries. Thanks to unique physical, chemical and electrochemical properties of polycrystalline doped nano-diamond coatings on Silicon substrates, these products open new horizons. The widest electrochemical window ever seen for a so highly stable electrode material opens new doors for easy and green water treatment applications without the use of any chemicals. Water disinfection process through in situ generation of strong and long lasting residuals oxidants is now possible without adding any chlorine or other hazardous chemical at very competitive costs comparing to alternative technologies. Highly polluted wastewater with refractory (non biodegradable)) chemicals can now be treated before releasing it into sewage plants respectful to environment or can even be recycled, if the water is treated with the DiaCell® Technology. DC current on Boron-Doped Diamond is sufficient to eliminate all types of organic pollutants in water. Through the formation of highly oxidizing agents like OH radicals, organic molecules are easily oxidized up to carbon dioxide. All microorganisms (including Legionella) are inactivated with longer lasting residuals through a mixture of disinfectants generated from naturally occurring minerals in water and from water itself. These Boron Doped Diamond Electrodes are engineered into water treatment modules called DiaCell® and DiaMos™ for small/medium and large sized treatment capacities respectively. Dr. Philippe Rychen speaks at NanoWater, September 27, 2004, 09:30-18:30, RAI Congress Center, Amsterdam, The Netherlands NanoWater Registration About the future of Healthcare PQL- Pure Quality LifePQL is a quality-assured, biologically verified concept for maintaining and increasing your health and well-being. It is the culmination of today’s collected knowledge and of several years of leading-edge research in Sweden.Pure Quality Life is a web-based life enhancement tool, evaluated in a world leading prospectively controlled study by researchers from Uppsala University. It is the only health site with effects that have been assesed psychophysiologically in a controlled study. Over 20.000 users from different backgrounds have registered. eHospital – IT experience of Hospital Son Llatzer, SpaineHospital is a full digital, filmless and wireless hospital. Son Llatzer has implemented a global integrated and accessible clinical information system. News about the Future The World’s Lightest Micro-Flying RobotSeiko Epson Corporation has successfully developed a lighter and more advanced successor to the FR, the world’s smallest and lightest micro-flying robot. Turning once again to its micromechatronics technology, Epson has redefined the state of the art with its FR-II micro-flying robot – the world’s new lightest and most advanced microrobot, which also features Bluetooth wireless control and independent flight. FreshwaterAbout one-third of the world’s population lives in countries with moderate to high water stress. The problems are most acute in Africa and West Asia but lack of water is already a major constraint to industrial and socio-economic growth in many other areas, including China, India and Indonesia. If present consumption patterns continue, two out of every three persons on Earth will live in water-stressed conditions by the year 2025. The declining state of the world’s freshwater resources, in terms of quantity and quality, may prove to be the dominant issue on the environment and development agenda of the coming century. Ervin Laszlo’s View of the World Exclusive Lecture – Ervin Laszlo’s View of the WorldHe was a child prodigy at the piano who became a professor without finishing school. The former systems theory pioneer is now concentrating on research into the information field, which should not only shed light on inexplicable connections between man and matter, but may help create a new paradigm that will make the world a better place. “It’s my job to supply the proof,” he declares. With this vision in mind he also initiated the Club of Budapest. When: Thursday, 28 October 2004 from 19h30 to 22h00.Location: Amsterdam.Registration: Click here or call 020 – 423 26 20.Entrance: 45 euros (Club of Amsterdam Members receive a 30% discount). Recommended Book Mayo Clinic Guide to Self-Care: Answers for Everyday Health Problems by Immanuel Kant (Author), Paul Guyer (Editor), Allen W. Wood (Editor)This entirely new translation of Critique of Pure Reason is the most accurate and informative English translation ever produced of this epochal philosophical text. Though its simple, direct style will make it suitable for all new readers of Kant, the translation displays a philosophical and textual sophistication that will enlighten Kant scholars as well. This translation recreates as far as possible a text with the same interpretative nuances and richness as the original. The Centre for Future Studies The Centre for Future StudiesThe Centre has extensive contacts in finance, government, technology, academia, professional services and the media and is concerned with promoting training, education and research into future social policy issues including crime, ageing, education and health, and future studies methodologies. Some projects: The Future of the Over FiftiesA Foresight Study into the mature society of 2020. The Future of HolidaysA multi-disciplinary forecast and analysis of the drivers of change in the holiday industry to 2020. Global Scenarios for Financial ServicesA major research programme designed to identify the global drivers of change that will impact on consumer savings behaviours in eleven key markets around the world. The future of the high streetA major Foresight Study into trends, developments and events shaping the future of town centres and urban communities. The Future of British MigrationA Foresight Study into trends and developments impacting on the nature and extent of migration to 2020. Frank D Shaw, Director General, Centre for Future Studies, speaks at the Summit for the Future: Trade / Service Industry Amsterdam.info Amsterdam.info – Travel guide to Amsterdam features tourist information and tips, sights, entertainment, transport, map to print, and free pictures of Amsterdam. Club of Amsterdam Upcoming Events September 27, 2004 NanoWater January 26-28, 2005 Summit for the Future October 27, 2004 Club of Amsterdam Season 2004/2005 the future of ICT November 30, 2004 the future of Developing Countries February 23, 2005 the future of the Service Industry March 30, 2005 the future of Water April 27, 2005 the future of Branding June 1, 2005June 29, 2005 the future of Roboticsthe future of Philosophy Contact Your comments, ideas are welcome!Please write to us Subscribe & Unsubscribe Subscriptionhttp://www.clubofamsterdam.com/subscription.htm To unsubscribe: http://www.ymlp.com/unsubscribe.php?ClubofAmsterdamJournal
by Unisys EXECUTIVE SUMMARY While millions of people browse the Internet, send mail, and while away time in chat rooms, the Internet still largely a highly complex and often mysterious room for society as a whole. The computer-based technology that has made the Internet is still mostly in private hands. The challenge is to find a to unleash the untapped power of that technology to achieve goals. At the Lisbon European Council of March 2000 leaders declared information technology a key element in making the European Union ‘the most dynamic and most competitive knowledge-based economy in the world.’ The eEurope initiative wants its member states to help create ‘an information society for all’. This White Paper seeks to distinguish ‘knowledge society’ from other terms and to propose a path that can make possible a society that spontaneously shares knowledge, encourages creativity, empowers job-seekers, and improves life quality as a whole. A knowledge society, then, is one where all stakeholders, not just big business, have equal access to information technology resources and can share in the benefits they bring. It emphasises the social and economic benefits to be derived from making knowledge a central organising principle across all society. Creating an environment to nurture the knowledge society requires public sector leadership. Government already is the guardian of the legal framework of cities, states, and nations; it oversees public education; it derives resources from the people it serves; and it has the capacity to develop the needed infrastructure. Most important, the work of the public sector focuses not on financial return but on serving the needs of society. Its function is to build for the long-term public interest. We can get a glimpse of what a knowledge society can produce through two examples: (1) MP3, a file-exchange concept that has spawned both new commercial products and a revolution in the music industry, and (2) an Open Source software environment that competes with the giant Microsoft. Both were devised by individuals and small groups of programmers scattered around the world working cooperatively but without standard organisational support, capitalisation, marketing, a sales force, or endless meetings. Yet, somehow, they have established a worldwide presence, one we believe should be replicated. In order for citizens to embark on the knowledge society, however, they must be able to access information, be confident that their privacy is protected, accept that the information they provide is secure, and know that the information they retrieve is reliable. Access cannot rely solely on the PC and the Internet. The PC is too expensive and too complex to achieve universal use. The only current user terminals that even remotely approach ‘universal’ access status are the telephone and the television. For a knowledge society to function, the entire access infrastructure needs to be overhauled to incorporate these common technologies. They need to accommodate the widely variant skills of the citizenry as well as all kinds of vocal, written, and electronic commands. Access also involves ensuring that fee-based systems do not take over the technology that searches web-based resources. Today Google is the only search engine that indexes web sites free of charge. All others list only sites that have paid to be indexed. If the only information available is that which forms part of a commercial transaction, huge resources will be lost to the public. Security in a knowledge society takes on increasing importance. Growing connectivity links more and more systems worldwide, meaning that the shared costs of one individual’s failure to enforce robust security standards can be disproportionately high. Only the public sector has the capacity to establish and enforce the level of security needed by a knowledge society. A code of conduct is needed to control our use of the technology highway as much as a highway code is needed to control behaviour on the road. You can download the full White Paper as a *.pdf file: click here
Content Q&A with Paul Iske About the future of the Knowledge Society News about the Future PARC – Palo Alto Research Project Recommended Book Round Table: Hans van der Schaaf Upcoming Events Club of Amsterdam SearchSubmit your articleContactSubscribe Q&A with Paul Iske Paul Iske Chief Knowledge Officer, ABN Amro Bank, Corporate Finance Club of Amsterdam: Many organisations have tried to put value of knowledge on the balance sheet. Why is that so difficult?Paul Iske: First of all, the value of knowledge doesn’t exist. Value is not an intrinsic property of knowledge, but value is being created when knowledge is being applied. Therefore, the value of knowledge depends on what you do with it. In fact, knowledge is an option on the creation of value. So, if a company wants to put a value on knowledge assets, it must also assess its capabilities to generate, store, share, apply and protect these. Furthermore, the value of a company, including its knowledge or intellectual assets, is context dependent: suppose a company wants to buy another company, which has knowledge assets, such as patents. If the knowledge is already present in the acquiring company, or when it doesn’t fit in the strategy, it has no (economical) value. However, the same knowledge could be extremely valuable for a company that doesn’t have it yet and needs it to execute its strategy. How does knowledge relate to intellectual capital? Why are companies that manage knowledge and intellectual capital more successful? Paul Iske: Intellectual capital management aims to generate value from customer relationships, based on understanding and meeting of their needs (Customer Capital), from employees and their knowledge and networks (Human Capital) and from the knowledge that is embedded in the processes and systems of the organisation (Structural Capital).In the global, rapidly involving and knowledge-intensive economy, a company can only stay alive by good management of its intellectual assets. Those who excel in developing intellectual capital and communicating the efforts and results will win the battle. Managing intellectual assets as the main strategic resources is not only important for achieving bottom-line results now, but it is also the key to the future.How can the corporate world benefit from a European Knowledge Society?Paul Iske: The establishment of a European Knowledge Society could provide the infrastructure and the right culture for building collectively the intellectual assets and the strategic capabilities to create value and to compete in the Global Knowledge Economy. Paul Iske speaks at our Club of Amsterdam Event aboutthe future of the European Knowledge Society on Wednesday, January 28, 18:30-22:15! About the future of the Knowledge Society “The Social Situation in the European Union 2003”This report provides an overall presentation of the social dimension of the European Union. It paints a general picture of the demographic and social conditions that shape social policy, and contributes to the monitoring of developments in the social sphere in the Member States. One particular feature of this report is that it combines harmonised quantitative information with data from European public opinion surveys. This year the report deals specifically with issues relating to the health of Europeans. It is available in English, French and German. Embracing the Knowledge Society: a Public Sector Challengeby UnisysWhile millions of people browse the Internet, send mail, and while away time in chat rooms, the Internet still largely a highly complex and often mysterious room for society as a whole.The computer-based technology that has made the Internet is still mostly in private hands. The challenge is to find a to unleash the untapped power of that technology to achieve goals. At the Lisbon European Council of March 2000 leaders declared information technology a key element in making the European Union ‘the most dynamic and most competitive knowledge-based economy in the world.’ The eEurope initiative wants its member states to help create ‘an information society for all’. News about the Future A Vision of Energy-Aware Computing from Chips to Data CentersBy Chandrakant Patel, Hewlett-Packard LabsThe miniaturization of silicon devices and the integration of functionalities on a single chip has resulted in high power density chips, systems and data centers. The increase in power density in all these three areas necessitates a holistic examination – following the path of the heat flux from the chip, through the system enclosure to the room and out to the environment.Furthermore, computing has become pervasive and will soon account for a large portion of global energy use, particularly with respect to distribution of high power data centers around the world.In this context, future thermo-mechanical solutions have two clear objectives — to facilitate effective heat transfer from high power density chips and systems in order to maintain specified temperature on the device, and to facilitate the heat removal efficiently by minimizing the energy used to remove the dissipated heat.Energy management plays a lead role in data centers — machine rooms that aggregate hundreds of computers to provide useful computing services and can reach 10 MW of power dissipation from the hardware.In high power density chips, heat transfer solutions that maintain specified chip temperature while minimizing the energy used to affect the thermal management play a central role. This paper examines an energy-aware thermal management approach, from chips to data centers, and proposes second law analysis as a measure of overall management of energy consumption Wednesday, January 28, 2004 PARC – Palo Alto Research Center For more than three decades, the Palo Alto Research Center (PARC) has been one of the premier sources of vision and innovation for technology-driven industries. PARC was founded by Xerox Corporation in 1970 to define the “Office of the Future.” With technologies such as laser printing, the Ethernet, the graphical user interface, and ubiquitous computing, PARC delivered on this mission. Along the way, PARC has produced nearly 30 new companies, licensed its technologies and made scientific contributions in fields as diverse as materials science, distributed computing, linguistics and sociology. Here is a selection of projects: Paper-like DisplaysResearchers are developing thin, flexible, and portable paper-like displays that are addressable and reusable. They are exploring new materials that could be used to build these reimageable substrates and developing devices for writing on them. Paper-like displays could be used for mobile and hand-held applications such as cell phones and PDAs, as well as wall-sized displays. Large-Area ElectronicsScientists are building on nearly three decades of leading-edge research on amorphous silicon (a-Si). They are also exploring other materials and developing new processing techniques to make large area transistor arrays. Their research is focused primarily in the areas of printed organic electronics, large area MEMS, reflective displays, and x-ray imaging. Knowledge Extraction from Document CollectionsResearchers are exploring new techniques and developing new computational tools for mining the knowledge contained in collections of documents. Work is aimed at interpreting the meaning of natural language documents. Two application areas include knowledge quality management tools and knowledge-based content tracking tools. Social, Mobile Audio SpacesThis group is developing telecommunications services that extend traditional audio spaces to meet the needs of social, mobile groups. As part of this work, PARC is conducting fieldwork on the study of push-to-talk cellular radio service. Piezo Materials and DevicesResearch is focused on a broad range of thin-film piezoelectric materials and a variety of techniques for depositing them onto substrates. Researchers are creating piezoelectric materials with thicknesses ranging from microns to millimeters. They are also developing piezoelectric devices, focusing on the complex integration of novel materials with micro structures and electronics for actuation, sensing, and control. Recommended Book Critique of Pure Reason by Immanuel Kant (Author), Paul Guyer (Editor), Allen W. Wood (Editor)This entirely new translation of Critique of Pure Reason is the most accurate and informative English translation ever produced of this epochal philosophical text. Though its simple, direct style will make it suitable for all new readers of Kant, the translation displays a philosophical and textual sophistication that will enlighten Kant scholars as well. This translation recreates as far as possible a text with the same interpretative nuances and richness as the original. Sponsor & Supporters of the Club of Amsterdam event about ‘the future of the European Knowledge Society’ on Wednesday, January 28, 2004 are: Sponsor: Supporters The Club of Amsterdam Round Table: Hans van der Schaaf Hans van der Schaaf Dreaming the future When thinking about the future, then I see more than one: a future, which you wish (hope/dream), a future that you expect based on daily reality and a future based on a vision which is a connection between reality and ideals. When I think about the future, I think especially about my own personal future – a future hopefully in health together with my family. Next to health I think about pleasure in my work, friendships, wealth and doing nice things in my life. Enjoying my children, nature, culture and people around me. I call that daydreaming. Those daydreams have a strong personal character very nearby and they haven’t much to do with managing the future of society. These daydreams say something about what I experience as happiness. I don’t need any chips for that, nanotechnology or knowledge of my genes. Or am I wrong? Will I be happier when new medicines are developed against aids or cancer or medicines that bring my loss of hearing back? Will I be happier when there would be a world order without the constant existence of war or where the distribution of food is organised so that everyone has a filled stomach at the end of the day and where the sources of nature are respectfully used so that future generations can enjoy these as well? You should be a bit of an idealist to say yes to this question. An idealist – in my opinion – is eager to bring a contribution to the world that means something. And it doesn’t necessary need to so big as Nelson Mandela or Mahatma Ghandi. It can be anonymous or together with other people. I believe that fulfilling your ideals can bring personal happiness in life. And there I found the connection between personal happiness and a future vision. What do we have today? What do we want tomorrow? And how can we make a bridge between today and tomorrow? How should the bridge look like? How can we make it strong enough, long enough? We can’t shape a future without dreaming but we can also feed the dreams with the knowledge and reality of today. What can nanotechnology mean for the future, what can biotechnology mean, how will we built our houses, which political systems can we expect? The Club of Amsterdam can be a platform where knowledge and visions meet in a way that we feed our personal dreams of happiness. I almost forgot. There is the future itself. It comes to us without doing anything ourselves, bringing surprises where no futurists ever though about: Earthquakes, 11 September, SARS. Will we ever be ready to really shape the future? Club of Amsterdam Events 2003/2004 October 28, 2003 the future of Food & Biotech November 27, 2003 the future of the Media & Entertainment Industry January 28, 2004 the future of the European Knowledge Society February 18, 2004 the future of Education & Learning March 31, 2004 the future of Energy – the Hydrogen Economy? April 28, 2004 the future of Healthcare & Technology May 19, 2004 the future of Architecture June 23, 2004 the future of Culture & Religion
by Institute for Prospective Technological Studies (I) PREFACEThe acceding and candidate countries, in particular those in Central and Eastern Europe, have during the last decade undergone a set of three radical transformations: the shift to a market economy, integration into the European Union – the so-called Enlargement Process – and finally, a move towards the Information Society, today enshrined in the different initiatives of the eEurope Action Plans. These three transformations aim, at various levels, at the emergence of an enlarged European knowledge society as referred to in the March 2000 declaration of the Lisbon Council. In doing so, they challenge the economy, institutional and political structures, constitutional and legal frameworks, and working conditions in the countries in question. The question of what the Information Society means for countries entering the European Union from next year onwards is a fascinating and complex one. Fascinating, because it opens up a real window of opportunity for these countries to leapfrog technical, economic and social divides, thereby enabling them to meet the Lisbon objectives by 2010. Complex, because building the Information Society is only one of many priorities these countries have today and because there is no single recipe for achieving it. The research carried out into these issues at IPTS and reported herein has attempted to break down this complex picture into the following straightforward questions: Have we learnt anything from the experience of the EU-15 Member States that is transferable to the CC-13? Does industrial development of the ICT sector constitute a major opportunity for the acceding and candidate countries? à Have we learnt anything from the experience of the EU-15 Member States that is transferable to the CC-13? Does industrial development of the ICT sector constitute a major opportunity for the acceding and candidate countries? à How best can use be made of the benchmarking efforts of the eEurope+ Action Plan? To what extent do these tools fit methodologically into the context and the issues to be analysed in acceding and candidate countries? How can an Enlarged Europe benefit from “bench-learning” tools? à Are there specific technological prospects in the CC-13 which can be seen as offering leap-frogging opportunities? For example, is the growth rate of GSM penetration rates a favourable signal for rapid development into next generation mobile services? à If aiming clearly at economic growth, what could be the targets of future Information Society strategies? Is the ICT sector the principal engine of growth? Do services deliver growth, as expected from a knowledge-based society? Have economists developed the relevant tools to answer such questions? à If taking an ICT-intensive service such as banking, how does it perform – when considering its e-services – in acceding and candidate countries? Do such e-service oriented developments meet challenges and obstacles that are specific to these countries? This special issue of the IPTS report offers partial answers to these questions and I hope it will contribute to a better understanding of the issues at stake in the acceding and candidate countries. By doing so it may help European, national and regional decision-makers, from both public and private organizations involved in the Information Society field, to better coordinate their activities. ICTs, the Lisbon Strategy and EU Enlargementby Bernard Clements, Jean-Claude Burgelman and Marc Bogdanowicz, IPTS Research and policy-making in ICTs has from the early ‘80s suffered from a problem of context and emphasis – whether to regard it as a vertical sector to be developed for reasons of industrial policy and competitiveness in its own right, or as Dr. Cenys’ asks in his preface, whether it should be seen as the principal engine of growth, and thus given a wider role in economic policy. It is doubtful that this poses a real dilemma; a vibrant and healthy ICT sector is in any event a prerequisite for its successful application to other fields. But if emphasis on developing the sector was a feature of early research and market policies, that emphasis has now clearly given way to a perception of ICTs as an area capable of transforming a wide range of economic and social activity. This is borne out by the role given to it in the Lisbon strategy, and expressed in practical terms in the eEurope action plans. The Lisbon process launched a decade-long strategy of economic, social and environmental renewal, with the aim of transforming Europe into a competitive and dynamic knowledge-based economy by 2010. The process is a formal one, in which progress towards the Lisbon goals is measured through a wide range of structural indicators for the Member States, assessed by periodic reviews held at each year’s Spring Council meeting. The latest review revealed short-comings in several areas, including employment, productivity and sustainable development, and listed the important challenges for enlargement.1 Although most candidate countries had experienced rapid growth over the last five years, their economies were clearly at different stages of development, with agriculture still a major source of employment. Moreover, the disparities between candidate countries in a number of key areas of the economy were exacerbated by the continuing differences between these countries and EU-15 Member States. Taking the wider view of the transformational role of ICTs in the economy, the key question addressed in this special issue is what Information Society strategy the acceding and candidate countries can follow, given their overall social, political and economic situation. The general picture emerging is that the candidate countries are able: à to maintain high economic growth rates, so long as the industries and services developed are in growth intensive areas and exploit the synergies and network effects of global markets. Contrary to the example of some EU-15 success stories, it would not appear to be in the interests of candidate countries to rely on ICT manufacturing to support growth, rather they should seek to develop other sectors; à to catch up in technological terms, but not necessarily by taking advantage of technological leapfrogging opportunities – such as with say third generation mobile networks – this is not so straightforward; à to match or even challenge western standards in the area of technological education, bearing in mind that the transition to market economies has temporarily weakened the economics of the educational system (with a consequent need for strengthening it during the coming decade), and that the continuing high demand for ICTs might reveal skills shortages in certain sectors such as public administration, SMEs, etc. à to develop numerous content-related initiatives in media, e-business and e-government, but recognizing the particular context and challenges that will make this a more difficult exercise than in the case of the EU-15 countries; à to attract existing global companies, in particular those in the ICT sector, but with attendant risk of their plants relocating to other trade blocks, ironically in the face of increasing economic growth in candidate countries. As a result, a simple scenario for the way forward, a single and common Information Society strategy for the candidate countries, appears an unlikely outcome. The recipe which made an economic success of certain regions and countries in EU-15 seems almost impossible to repeat in the candidate countries. First and probably most important, candidate countries already confront difficult choices, expressed in one paper as that between “bread or broadband”. Only even-handed trajectories that will offer a compromise between these two poles, and feed simultaneously into overall welfare issues and economic growth will be politically sustainable. Technology is perceived as unaffordable, unless it can be demonstrated to be a clear tool for the country’s well-being. The strong disparities that accompany the enlargement process at the European level, and the potential complex digital divide that may derive from these disparities are illustrations of this dilemma. Moreover, many countries may need institutional and managerial strengthening rather than plain infrastructure or technological upgrading. The question is therefore how best to put the Information Society policy strategies at the service of a country’s democratic and social development, while optimizing its resources and economic output. Second, while the example of west European countries could be seen as showing the way forward, the simple emulation of those “best practices” is seen as decreasingly relevant for candidate countries. In particular, Information Society developments should not be seen exclusively as targeted industrial developments around the ICT sector itself. While this has been a possible trajectory for so-called “Tiger” countries of the EU-15 during the last decade, today’s economic conditions – the burst of the speculative bubble around the new economy, and the overall downturn of the global economy – do not seem to favour such scenarios any longer. In the realm of a strongly competitive and global industry, it is obvious that not everybody can play a major role. Moreover, current market developments are bringing uncertainties to the future of the ICT industry, even in EU-15 countries or regions. “Benchlearning” from EU-15 successes and failures is making the best possible use, not only of the accumulated European knowledge base, but also of Asian, US and developing countries’ experiences. Third, ICTs are tools for the modernization of the economy, and for the building of an equitable, democratic and sustainable society. Just as in most advanced economies, growth in the enlargement countries is expected to come from productivity gains in ICT user-intensive sectors – at present these being expected to be mainly in retail and wholesale, banking and insurance, etc. – rather than from the ICT industry itself. Expenditure on a technological roll-out per se, in particular when supported by public subsidies or incentives, should be carefully monitored for its pay-off. The development of an ICT sector can nevertheless be supported by industrial and technology policies, if these are adapted to domestic needs and assets, aimed at the improvement of overall productivity and service quality, and take into account the global competitive context. Under such conditions, these developments may become with time exportable items. Possible trajectories therefore include developing value-added services and targeted high-tech goods (rather than being a low-cost player in ICT “commodities”), and turning the goals of the Acquis into a leveraging tool for domestic R&D, production and procurement. In such a perspective, FDI, R&D and public expenditures, and any other public support for the presence of an ICT industry in each candidate country, could help feed a longer-term perspective, rooted in effective needs and markets rather than favouring a domestic, but highly autonomous ICT manufacturing sector. Fourth, the enlargement process carries with it the possible financial and political burden of its implementation. Compliance with the Acquis Communautaire offers the virtues of effective harmonization, levelling the playing field for the market economy to prosper. For ICTs, it offers the additional advantage of regulatory certainty and technological neutrality. Nevertheless, it also raises important economic challenges, such as those related to the effective implementation of Universal Service Obligations, that might distract from other priorities and could undermine future decisions. Maximizing the chances of converting the Acquis compliance into opportunities might be the most fertile approach. Fifth, in line with the need to consider ICTs as tools rather than objectives in Information Society strategies in enlargement countries, complementary approaches need to be taken to move from the development and deployment of ICT infrastructures into the broader development of enabling contexts for users. These should be targeted at having citizens make full use of ICTs as tools for a better quality of life and access to more competitive products and services. Socio-economic aspects need to be addressed, such as trust in the institutions and trust in the technology, better managerial capacities, a legal framework for consumer protection, security and privacy concerns. Sixth, Information Society strategies are expected to be geared to societal and developmental needs. A vision statement, as well as its translation into goals and means, needs to be rooted in a context-related analysis of the conditions (strengths and weaknesses) of a country or a region. These conditions and needs will be differentiated among candidate countries and from the EU-15, even when framed by the rules of the Single Market, the Acquis Communautaire or present EU policies. An Industrial policy on ICT – even if focused on Services rather than strictly on Manufacturing – is necessary, but as a proportional means for complementing a broader strategy encompassing targets such as the general modernization of the existing economy, or that of Education, Social Welfare or Governance. Under this perspective, it seems necessary to co-ordinate and ensure consistency between ICT policy strategies and education, employment, or administration policy strategies, at different national and regional levels, and to co-ordinate those with national development plans. This rather holistic view is also strongly supported in the recent EC Communication on Industrial Policy. Such strategies need to be driven or at least monitored by the users of ICTs, be they corporate or civil. The necessary innovative institutional settings allowing for such processes to develop are a core lesson of EU-15 experience: there is a role to play in each specific context for a variety of actors from national politicians to industrialists, unions or NGOs. Bottom-up strategies are needed and should be put in place whenever possible. Finally, following the terms of the Lisbon objectives, there is an essential issue about integrating Information Society Strategies in the broader development of a Knowledge-based society, seen as the broad orientation of Europe’s contemporary development trajectory. In such frame, ICTs are seen much more as enablers for economic, political, social and intellectual development, rather than self-sufficient goals. The studies illustrated in this special issue are therefore part of a larger picture taking in strands of economic development resulting from technological change. Along with the Information Society issues described herein, the IPTS Enlargement Project addresses the agricultural transition to be made by the acceding and candidate countries and the question of how sustainability in the areas of energy, waste management and transport can be achieved when economies are growing. The Project assesses how technological change in these areas affects overall productivity and competitiveness under different policy scenarios. The Enlargement Project is being carried out jointly with scientists and experts from the countries concerned, and is guided by a Steering Committee made up of high-level representatives from all ten acceding countries. The results are to be discussed in a forthcoming conference in Florence in November 2003, co-organized by the JRC-IPTS and the European University Institute, and part of the official programme of the Italian Presidency. The conference will bring together European academic researchers and policy-makers to debate the issues involved and their implications for future policy. Information Society Strategies for the Candidate Countries: Lessons from the EU-15by Marc Bogdanowicz and Jean-Claude Burgelman, IPTSIssue: There is an ongoing debate on the appropriate strategies for the development of Information Society in candidate countries. Obstacles to the Information Society may be general or specific to a particular Candidate Country context.Relevance: Policy-makers today are confronted with hard choices about Information Society strategies at regional, national and European levels for Candidate Countries. Large investments have to be made, regulations have to be implemented and applied, social cohesion has to be preserved. There may be lessons to be learned from earlier EU-15 MS Information Society experiences, in particular in industry. IS developments in Candidate Countries: the current state of affairs Over the last decade the Candidate Countries (CCs), and in particular the Central and Eastern European Countries (CEECs) have undergone radical changes in their economies, their institutional and political settings, their constitutional and legal frameworks and their social and labour regulations. These changes show their adaptability and capacity to meet the challenges of building a knowledge society. Over the last decade the Candidate Countries (CCs) have undergone changes in their institutional and political settings, their constitutional and legal frameworks and their social and labour regulations The CCs have indeed been able, with the help of considerable foreign investment and proactive policies, to attract and integrate many of the top global companies in the ICT industry. They have also reinforced or created new competitive niches for their domestic industries, mainly in software and content services. Nevertheless, bearing in mind the global and cyclical nature of these industries, these achievements should be assessed with caution and relevant strategies to support sound economic development should be further articulated. Simultaneously, CCs have shown themselves very capable of developing a wealth of ICT-based services in such diverse areas as business services or public administration. Though these initiatives demonstrate an obviously entrepreneurial mindset, they are still too dispersed and unconsolidated, and lag behind in terms of critical mass and economies of scale. The CCs have been able, with the help of considerable foreign investment and proactive policies, to attract and integrate most of the top global companies in the ICT industry On the demand side, in some areas such as mobile telephony, spectacular growth rates have allowed the CCs to catch up in technological terms and to achieve above EU-15 average penetration rates. In some countries (the Czech Republic, Estonia, Hungary, Slovakia, Slovenia and Turkey) fixed line penetration has overtaken that of the EU-15. However, as progress in ICT penetration is correlated to a large extent with the level of economic development, the investment capacity and the purchasing power of the population, countries with low per capita GDP are not capable of sustaining such a high rate of penetration growth. On average, the CCs continue to lag behind EU Member States in most, if not all, measures of ICT access and usage. Furthermore, the overall economic situation in the CCs – and the resulting uneven revenue distribution – is widening the gap between the people and organizations that can access advanced technologies and services and those for whom they are a luxury. Close observation of the educational system also shows that CCs at least match Western European standards in technological education. This is an asset clearly inherited from the past institutional settings in the educational area, and current changes – privatization, shifts in the vocational and on-the-job training system, brain drain, public funding crises, etc. – may offer opportunities as well as weakening the inherited system. Such achievements, some of which are very recent, should also be assessed in the light of the disparities on many levels that can be observed within the CCs and in a broader Enlarged Europe. With enlargement it is estimated that the income dispersion between regions in EU-28 will double relative to that existing in the current EU-15. The impact and complexity of the digital divide resulting from this fact, added to disparities between countries in terms of the distribution between their rural and urban populations, regional situations and demographic trends, is expected to be such that it could endanger market growth, social cohesion and democratic participation. In such circumstances, there is a very high risk of developing a complex digital divide between and within groups of European countries, among sectors and businesses, generations and cultures, etc. Such a pronounced divide would weaken the economy, social cohesion and the building of democracy in the CCs, and would run counter to the European objective of an inclusive society. The disparities within the CCs and in the broader Enlarged Europe risk endangering market growth, social cohesion and democratic participation Finally, most of the CCs today are new democracies with comparatively weak economies and are still dealing with the overall challenges of the transition to market economies, and the implementation of the political and economic framework required by the European Union. Striking a balance between two sets of policy objectives – acute societal day-to-day needs and longer term IS-related development needs – is probably their most difficult policy challenge. From this point of view, it is clear that the strategic political choices made today could have important implications for the CCs’ economies and societies: à If present development imbalances are not properly addressed and provisional achievements not consolidated, the CCs will certainly succeed in creating ICT islands but large disparities between countries, regions, businesses and populations will remain, both in the ICT domain and others. CCs run the risk of not reaping the political, social and economic benefits of their societies’ transformation. Economically speaking, these countries may even become isolated in the role of low wage/low quality countries constrained to lower added-value production and consumption patterns. The strategic political choices made today could have important implications for the CCs’ economies and societies à If the CCs wish to achieve a more balanced development of the Information Society and strengthen their position, a strong policy commitment (policy push) is needed which clearly focuses on meeting the Lisbon competitiveness, social cohesion and sustainability targets and has sufficient financial support. In times of limited public resources, striking the balance between competitive objectives and targeting the major relevant factors for cohesion and sustainable development could become the outline of a “Marshall plan” for the Information Society in the CCs. Only a multi-layered policy push of this kind will ensure that the CCs build up their own socially inclusive and competitive Information Society. What lessons can be learned from past experiences in EU-15? How can this knowledge be applied to the particular circumstances of the CCs when setting up an appropriate policy agenda? The last decade of ICT-related development in EU-15 Member States provides examples of national successes and failures Lessons from ICT-related EU-15 experiences The last decade of ICT-related development in EU-15 Member States provides examples of national successes and failures, set against the particular economic, industrial, historical, social and geographical context of the country or region concerned. It is thus worth looking at how particular initiatives in given EU-15 national/regional contexts have created favourable conditions for achieving ICT-related regional and national development and what this has meant in each case. The analysis of various cases across Europe identified the following seven factors which, taken together, help us understand the dynamics that have led to more or less successful ICT-related development in EU-15 MS since the mid 90s. Box 1. Seven factors leading to successful ICT-related developments in EU15Committed and adaptive public policyCo-opetition frameworksFrom ICT Manufacturing industry to the adaptive use of the industrial profileDiversity/Uncertainty: the role of adapted financing toolsEducation, info-culture, awareness: the intangible facetCreative use of specific contexts: alliances by position, language, identityEU-policies A strong recurrent element in the case studies that illustrate the development of IS trajectories in the EU-15 is that they generally did not develop spontaneously or in a socially inclusive way. They were all strongly supported by an adaptable, committed and pro-active public policy. This policy was also often cross-departmental, and aimed at the overall development of the country rather than being focused strictly on ICTs. In the case studies, IS policies were absorbed into the broader category of development policies covering a variety of domains such as economic development, industry policy, science and technology, employment, regional policy, innovation policy, social policy, education, media, etc. A strong recurrent element in the case studies on the creation of ICT-related development in the EU-15 is that they did not develop spontaneously or in a socially inclusive way A specific role for the public authorities concerns the co-ordination of a diversity of actors at various levels – the creative design and management of co-opetition schemes – and the arbitration of ethical/political considerations about public interest and democratic representation. Co-opetition refers to the search for the right and creative mix of co-operation and competition, through, for example, bringing together diverse – possibly competing – actors in a coordinated way in a goal-focused and time-determined taskforce. This mix aims at creating mutually beneficial situations providing diversity, and at generating synergies that may help to create common goals and trajectories for all. The concept calls for innovative institutional arrangements in public-policy management, which include the delegation of decision making and implementation capacity, and a citizen/entrepreneur-oriented mindset. It promotes the idea that reciprocal responsibilities pay better than a “winner takes all” approach. Coordinating co-opetition involves meeting the challenge of difficult ‘policy learning’, in particular because the environment for policy-makers and partner-actors becomes highly complex and constraining. In most cases EU policies have supported national initiatives as much with mandatory regulation frameworks as with awareness raising, direct subsidies or benchmarking initiatives EU policies can play a powerful role in framing these political conditions. In most cases they have supported national initiatives as much with mandatory regulation frameworks as with awareness raising, direct subsidies or benchmarking initiatives. However, EU policies can have the opposite effect. The focus on EMU and the stability pact, and on the overall enlargement process and its conditions, may have distracted some governments from other priorities or legitimized less open cooperative schemes. As well as the right political conditions, IS initiatives need financial support that offers a variety of tools adapted to the diversity of initiatives necessary to explore and develop traditional and new opportunities – with very different degrees of risk – for business and civic life. Foreign Direct Investment (FDI) is a major tool, particularly for funding and developing an ICT (manufacturing) sector, but also for any development plan. Other essential tools for the promotion of domestic ICT-related development are venture capital, seed capital, public subsidies and the protection of revenues through adequate regulation (for example, intellectual property rights). The EU-15 case studies also show that the presence of foreign and indigenous ICT manufacturing multinationals and/or a dynamic SME-sector that successfully develops international ICT-related niche-markets (such as software development, maintenance, services, etc.) have been essential ingredients in some major IS developments. During the second half of the 1990s several national economies benefited from the contribution of ICT industries to added value, GDP and employment. But it is also evident – if not more important – that national/regional economic structure matters, as much for development opportunities as for growth. Countries and regions, which have a tradition in industrial manufacturing, may succeed in modernizing that industry through ICT use. The adaptive use of ICTs is at the core of these IS strategies. But other nationally or regionally specific assets – particularly in services – can help to transform relevant sectors into ICT-intensive ones. Exploring, creating and exploiting these ‘sweet spots’, which may be either historical or new, is a complementary strategy which may be more reliable in the long term than a basic industrial policy that concentrates on ICT manufacturing clusters. During the second half of the 1990s several national economies benefited from the contribution of ICT industries to added value, GDP and employmentMore surprisingly, geographical position or size may allow for a specific role in geopolitics or international trade. Traditional migration flows may reveal unexplored networking capacities as well as access to foreign resources. Language specificity may translate into market access or identity seeking. The historical background may support sudden attractiveness. Such features can be embedded in international alliances, in marketing behaviours and mobilizing visions or in the distribution of managerial responsibilities. Strategic creativity matters more than the hurdles. Addressing those specific features that are seemingly hurdles to ICT-related development at national or regional level has often revealed opportunities for creating competitive advantages. Not addressing them has turned them into real weaknesses. Finally, education – often little acknowledged in excessively short-term assessments – is always an essential ingredient in successful ICT-related development. However, it has to be viewed in the longer-term. The generational upgrading of the population’s educational level is a central ingredient of development. In the broad realm of education, general literacy levels and the explicit support to creativity, self-teaching and retraining should be examined. However, other intangible national assets also play a role in fostering ICT potential. Infoculture, a neologism that indicates the social habits of a given population and its private and leisure behaviour, seems also to partly determine the possible scope of successful development. On the supply side, R&D capacities, fundamental research and curiosity-oriented research, technology transfer mechanisms, patent regulation, innovation policies, managerial capacity towards innovation and entrepreneurship, and simple awareness of change, are all observable intangible assets that should be explored and valued. The managerial capacity of the decision-makers and their sensitivity to the issues raised by the IS, are themselves ultimately an essential facet of a country’s intangible assets. The managerial capacity of the decision-makers and their sensitivity to the issues raised by the IS, are themselves ultimately an essential facet of a country’s intangible assets It is worth trying to assess how transferable these factors, seen as important ingredients of EU-15 IS experiences over the last decade, might be to the CCs today. While an early diagnosis shows that CCs benefit from a multiplicity of diverse IS initiatives and players of various scales, they may still lack some of the other necessary ingredients. For example, a committed and supportive policy focus may be undermined by other essential targets and budgetary constraints. Co-opetition, i.e. the institutional creativity that allows the necessary consensus (about targets) and decision building (about actions to be taken) across a broad range of partners may also be weakened by the too recent emergence of institutions which lack the resources – human, legal, budgetary – and the legitimacy to act as coordinating bodies for creative settings. Additionally, the credible presence of a wide range of solid financing tools able to support a diversity of initiatives and players may well be prejudiced by the still recent take-over of management of capital and subsidies by the private and public sector. As a result, conditions may not be ripe in most CCs for implementing EU-15 “best practices” successfully, especially if they need to be followed too closely.Potentials for a CCS ICT industry-led IS development The EU-15 “Tigers”: a model for IS development?As “European Tigers”, Ireland, Finland and Sweden have features in common and their position contrasts with that of the rest of Europe, and in some ways with that of the rest of the world. These three countries’ very strong ICT manufacturing profiles makes them stand out. The financial results of their ICT sectors have in turn impacted positively on their overall national economies. On the other hand, the long-term sustainability of their winning positions should be assessed from various points of view: à They have the advantage of being the “first come” countries in an important, – even if momentarily stagnating – sector of the economy. Would-be “followers” have to assess the difficulty of challenging these positions à These ‘Tigers’ have developed an industrial capacity in a difficult sector and are faced with fierce global competition, and technologically-related cyclical patterns à They have developed a possibly vibrant innovation capacity not only in ICTs, but they would hope also in other branches, reinvesting their benefits in a new cycle of value creation which makes them less vulnerable to the potential downturns of the ICT Manufacturing industry. The so-called “European Tigers” Ireland, Finland and Sweden have developed strong ICT manufacturing profiles which have boosted their overall national economies It is thus quite possible that times have changed for national Information Society projects relying strongly on the building block of growth in ICT manufacturing industries. This issue affects the transferability of the observed factors determining success and failure, into the context of the CCs and more precisely to the support given to their ICT Manufacturing industries. Potential CCS “Tigers”: repeatable trajectories towards the IS? The above observations question to what degree “Tigers” scenarios are possible for some or all of the CCs? Do their ICT industries show signs of being able to reproduce a “Tiger” renaissance or not? The “European Tigers” are models that CCs with strong ICT manufacturing sectors might wish to emulate, although there appear to be some specific weaknesses which may have a negative effect on their ability to do so in the medium term A closer look at the ICT manufacturing industry in those CCs which are seen as ICT manufacturing champions today – namely Hungary, Poland, the Czech Republic, Estonia, Turkey – indicates some specific weaknesses which may have a negative effect on their development in the medium term: à The development of their ICT manufacturing capacity is highly dependent on external factors. For example, fluctuating FDI flows and their relation to incentive policies have a considerable influence. Foreign firms, whose strategies are designed to deal with an ultra-competitive environment may also decide that relocation of activity is the easiest option. Competition from other European and non-European countries, access to market-based competition for plant and R&D centres, and strong dependency on overall economic health as export-oriented industries also have an effect. à There is an observable shift in production specialization towards lower-value ICT manufacturing such as Consumer Electronics (which represent today less than 10% of total world production value) or even Components. This shift accompanies a general shift towards assembling activities with low added value and little accompanying knowledge intensive activity (R&D, for example). This has happened partly as a result of a focus on competition strategies that are cost-based rather than knowledge-based. à Those CCs that are seen as ICT manufacturing champions – with the exception of Hungary – have negative overall trade balances in ICT goods. Even though they have stronger ICT manufacturing industries than the other CCs, their economies have to absorb the effects of a much larger demand. à Last but not least, it may well be that these strategies, and the industries themselves, will be sensitive to the potential impacts of accession. While the single market rules will further boost export capabilities as the logistics of doing business are made easier, it may well be that some aspects of today’s policies will come under scrutiny in order to make them meet fair competition rules. Excessively generous incentive policies, for example, may be cut back. With the exception of Hungary, even the CCs that are seen as ICT manufacturing champions have negative overall trade balances in ICT goods Bearing these factors and the most recent company decisions (to relocate to Asia, for example) in mind, it is fair to conclude that developing “classical” Tiger strategies by encouraging foreign or domestic companies to foster and grow in the domain of ICT manufacturing may be, today, a mistake. Though these strategies were rewarding in the 90s, today the position of western European “Tigers” – Ireland, Finland, Sweden – has been weakened not only by the downturn of the market and the difficulties in the telecoms sector, but even more by the pervasive trend of globalization and one of its obvious consequences: the rise of the Asian countries as both major economic partners and challengers. The timing now after two decades of progressive globalization may thus play against new entrances in terms of industrial scenarios. Conclusions: from benchmarking to benchlearning Two major conclusions emerge from observation of IS-related initiatives in the EU-15 during the last decade. Firstly, the integration of global ICT companies in the domestic economy with strong investment incentives may be risky in the medium term because it relies on the dynamics of a cyclical and global industry rather than on the domestic economy’s intrinsic strengths. While this has been successful for the so-called “Tiger” countries of the EU15 during the 90s, today’s economic conditions no longer seem to favour such scenarios. Two decades of globalization (particularly noticeable in the ICT industry), the emergence of Asian economic challengers, the bursting of the speculative bubble around the new economy, and the overall downturn of the global economy, hinder repetition of the West European success stories. One of the lessons to emerge from IS-related initiatives in the EU-15 is that the integration of global ICT companies in the domestic economy with strong investment incentives may be risky in the medium term because it relies on the dynamics of a cyclical and global industry rather than on the domestic economy’s intrinsic strengths Second, a unique recipe or scenario for the road forward as regards IS strategy for any one CC, let alone the CCs as a group, does not exist. The simple emulation of EU-15 “best practices” is seen as less and less relevant for CCs. CCs should be “benchlearning”, rather than benchmarking, from EU-15 successes and failures, and also from other countries and regions around the world. They would benefit from making the best possible use of the accumulated European, Asian, US and developing countries’ experiences to develop their own trajectory and articulate the IS strategies as one important tool – although not a panacea – for the development of their national economies, societies and democracies. More about IPTS Reports at:http://www.jrc.es/home/report/report_main.html
by Paul Louis Iske, Thijs Boekhoff This article has been written by Paul Louis Iske and Thijs Boekhoff and was published in KM Magazine, November 2001. Introduction In the so-called knowledge economy, intellectual assets have become the most important factor in determining the value of an organisation. Many activities nowadays focus on discovering the Holy Grail of knowledge management: the value of knowledge and the added value of knowledge management. Prominent work in this area includes that done by Sveiby and Edvinsson. However, so far it has been difficult to develop quantitative measures that relate knowledge to the economic value of an organisation. In fact, the subject of valuing knowledge can be considered from a more general point of view, in which the value assigned is not necessarily a financial one. The ‘balanced scorecard’ and the Skandia Navigator are examples of measurement methodologies that could be a starting point for developing non-financial measures that help to determine the value of knowledge. However, one question should be considered: why bother measuring at all? Many of the attempts, especially in the US, to develop a framework to measure the intellectual assets of an organisation are driven by the need to develop accountancy standards that will be the equivalent of those applicable for tangible assets. Such approaches would lead to the formation of a value for knowledge as being the intrinsic property of the organisation. However, in general this cannot be the case. Consider the process involved in the acquisition of a company, for example. An important stage is the valuation of the target to arrive at a fair price. The target might have knowledge that is complementary to that of the buying party and thus of strategic importance. In this case, the knowledge has a high value, which will be reflected in the take-over price. Yet if the knowledge is already present in the acquirer’s organisation, or it is of no strategic importance, the same knowledge has little or no value. This example demonstrates that the value of knowledge is context-dependent. We can therefore already formulate the main hypothesis of this paper: the value of knowledge is not an intrinsic property, but depends on context. In the remainder of this article we will attempt to narrow this statement down and indicate how one could come as close as possible to a workable definition of the value of knowledge. The valuation of intellectual assets remains important in the strategic (management) processes of every organisation. Research from Gartner, for example, revealed that companies that pay explicit attention to the management of intellectual assets achieve anything up to a 30 per cent improvement in bottom-line performance. You can download the e-Book version of the full article: click here
Content Q&A with René Gude Q&A with Thomas Thijssen About the future of the Knowledge Society News about the Future The OPTE Project Recommended Book The Club of Amsterdam Round Table: Mark Bolick Upcoming Events Club of Amsterdam SearchSubmit your articleContactSubscribe Q&A with René Gude René Gude, Managing Director, The International School for Philosophy Club of Amsterdam: The theory of knowledge in the field of philosophy may teach us important lessons for the future of the European Knowledge Society. What can we learn?René Gude: It’s ‘nice to know’ what knowledge is when you enter a discussion on the knowledge society. It is not ‘need to know’ because the discussion flourishes without – and maybe because – anybody raising the question. If you do raise the question, you are automatically practicing ‘theory of knowledge’. Knowledge is reusable and surpassable experience. Since man hasn’t changed biologically in the past 2500 years, we can safely put that the process of acquiring knowledge hasn’t changed either. That means that the way in which the Greek acquired and surpassed knowledge about the private and public life in a small prosperous state like Athens, is exactly the same as that of the Romans orienting themselves in times of globalised empires and that of the French addressing exactly the same issues in their 18th century national state. That implies that the theories of knowledge of respectively Aristotle, Seneca and Montesquieu are as actual as they were then. Due to a mistaken concept of progress in all fields, we always condemn ourselves to the permanent fallback by forgetting. Philosophy shows what remains the same in all change. What contribution can philosophy make in regards to the Knowledge Society?René Gude: Apart from helping to determine what knowledge actually is, philosophy has interesting things to say about the ways to communicate knowledge, how to develop a certain habit in not mistaken all the time and furthermore some interesting viewpoints on what to do with is. The three fields of knowledge are the theoretical, the logical and the practical. In fact philosophy is the ongoing integrity check on the unity of these three discernable area’s. The sciences and humanities are by nature looking for the new, fresh and yet unknown. Philosophy comes in afterwards and aims at integrating the new pieces of information to a coherent whole. Not very sexy. ‘Everybody wants to build, nobody wants to do maintenance’ as Kurt Vonnegut rightly put it.How does the notion of creating a Knowledge Society connect to ‘quality of life?René Gude: In science, both natural and social, we tend to restrict our attention to the ‘quantity of life’ by reducing values to countable entities, for instance matter, time, money and the behavior of larger groups of people. There is no harm in that, because it makes these sciences relatively easy. But in the end all knowledge is meant to contribute to improvement of our private lives, our life at work and the life as a member of society. It is nonsense that only quantitative knowledge is reliable. There is lots of reusable experiences (=knowledge) of a qualitative nature. The fact that these are harder to preserve and acquire can’t be a reason for disregarding them in a knowledge society that deserves that honorary title. Q&A with Thomas Thijssen Thomas Thijssen,Chief Learning Officer, Club of Amsterdam Club of Amsterdam: Why are you so convinced that the European Knowledge Society should aim to be a Full Engagement Society? And what do mean by full engagement?Thomas Thijssen: The functioning of any society is based on the contribution to that society by individuals and organisation in terms of creating wealth for all. In a Knowledge Society it will be key to engage all human capital, social capital and intellectual capital in value creation. For instance in the Netherlands the ratio between workers and non-workers is 10:8. Such ratios give the impression that 10 workers are supporting 8 non-workers. But the question is if this is an accurate representation of the contribution of people in society. My answers is no. All people contribute to society whether they engage in paid for work or not. An example: the value of non paid voluntary home care (mutual aid to family members and others) was valued by the Central Planning Bureau in March 2003 to be higher than paid for home care. So non-workers and workers perform valuable activities to society that are not always recognized, simply because they are kept out of statistics. In reality these activities do take place and enhance the quality of life. This is the main reason why I believe we should strive for a full engagement society, where everyone is included and challenged to engage in contributing to society. Naturally work is a valuable activity, but self-aid (taking care of one’s own needs) and mutual aid (assisting each other) are just as valuable to our society. We should look for new definitions to describe and value other activities than paid-for-work in order to give individuals and organisations of voluntary workers the recognition they deserve for their contribution. Without their contribution society would come to an immediate stand still, we lack the financial resources to pay for all activities currently performed. How does that relate to the European Knowledge Society?Thomas Thijssen: When the European Knowledge Society is discussed, knowledge circulation through research, education, development and absorption in organisations is often high-lighted. It provides a possible answer on how ‘top knowledge’ can be applied to create value. It is a capitalist view with a focus on ‘top knowledge’ work. In a full engagement society knowledge is viewed as personal talent and competencies including knowledge on all levels of activity. Such as raising children well, personal hygiene, the art of preparing a nutritional meal, engaging in activities to keep body and mind in shape, caring for others in an effective way, important knowledge for repairing and replacing parts on airplanes and other machinery. For a society to function well there is place for talent, competencies including knowledge on all levels varying from very applied and practical to fundamental and abstract in building new theories. This view combines a capitalist view with a humanistic view and I would call it social-capitalism. Knowledge is applied and shared for the wealth of many in stead of a few bright people. The advantage is that every one is included and the chance on social unrest such as strikes and uproar as well as aggression and war will be less likely. How can individuals shape their future in a ‘Full Engagement’ Society and make a contribution?Thomas Thijssen: When individuals consider themselves and their contribution to society, they can ask themselves Who am I, what are my unique talents and competencies, what do I want out of life? What value will I create for myself and for others? In short, what is my personal ambition. Link to other people and get truly engaged in what you want Build your talent and competencies through activities and through learning Share and keep on looking for fresh challenges to fit your ambition and your social environment Give your best to those who need it most, it can be very rewarding Shape your own life to be as valuable as possible according to your talent and ambition. Join the Club of Amsterdam in Shaping Your Future. René Gude & Thomas Thijssen speak at our Club of Amsterdam Event aboutthe future of the European Knowledge Society on Wednesday, January 28, 18:30-22:15! About the future of the Knowledge Society “The Value of Knowledge doesn’t exist!”by Paul Louis Iske & Thijs BoekhoffIn the so-called knowledge economy, intellectual assets have become the most important factor in determining the value of an organisation. Many activities nowadays focus on discovering the Holy Grail of knowledge management: the value of knowledge and the added value of knowledge management. Prominent work in this area includes that done by Sveiby and Edvinsson. However, so far it has been difficult to develop quantitative measures that relate knowledge to the economic value of an organisation. The IPTS Reportby the Institute for Prospective Technological StudiesThe acceding and candidate countries, in particular those in Central and Eastern Europe, have during the last decade undergone a set of three radical transformations: the shift to a market economy, integration into the European Union – the so-called Enlargement Process – and finally, a move towards the Information Society, today enshrined in the different initiatives of the eEurope Action Plans.These three transformations aim, at various levels, at the emergence of an enlarged European knowledge society as referred to in the March 2000 declaration of the Lisbon Council. In doing so, they challenge the economy, institutional and political structures, constitutional and legal frameworks, and working conditions in the countries in question. News about the Future Artificial MusclesUniversity of California at Berkeley researchers have taken a significant step in the development of synthetic muscles.Scientists at the Richmond Field Station, an annex to UC Berkeley’s Cell and Tissue Engineering Laboratory, have found that micropatterned matrix proteins and topography can be used to control smooth muscle cell morphology.Cell morphology is the branch of biology that deals with the form and structure of cells.“As we learn more about creating synthetic muscle, the long-term application is to develop muscle using autologous human cells so that the muscle can be transplanted back into humans without fear of rejection,” UC Berkeley bioengineering graduate student Ngan Huang, said. Endless Space Generated by sections”-PAVilionCAAM-pavilion (Computer Aided Architectural Manufacturing).The nds pavilion consists of many different, independently designed sections. Thesesections, based on a basic system, can be configurated according to their specific use.In order to avoid the sections beeing unrelated to each other, a computer programgenerates adapting slices. By aligning the user defined sections and adapting sections in a linear arrangement a pavilion of continuous linear space is created.Nine postgraduatestudents of the ETH Zürich are producing their own customizedsections. These sections will be combined with adapting sections to create a pavilion. Each section will be 60cm deep, a maximum of 3m high and 3m wide. Wednesday, January, 2004 The European Design Centre Projects by the European Design Centre: DeGapDeGap is a research project supported by the European Commission. The main goal is to find and determine methods of closing the gap between designers, engineers and marketers. It is cooperating with a number of organizations, institutes and design studios from all over Europe. iBuild [Dutch]iBuild is software for Interior Design, architecture, construction and urban planning. It is a tool to assemble predefined elements and directly view the three dimensional appearance. It is easy to change colors / materials. When you finalize the model, it can automatically generate the list of items, delivery dates and costs. Emopay [Dutch]European Mobility and Payment SystemsEmopay is a payment system based on GSM and GPRS technology. The SIM card is used as an identification, user can by calling or sanding an sms execute transactions. At this stage Emopay offers payment for gas at the tank stations and usage of parking facilities – in garages or as street parking. Emopay is a fast and secure method of payment, which does not require any complex and expensive hardware. Design ManagementIn 2001 EDC and it’s partners organized the first edition of European Design Management Award. The case studies from six European countries have been collected and analized, and companies which manifested the bast practice of design management were awarded. EDMA was part of activities of MadeIT, innovation project founded by the European Commission, managed by EDC. Klas van de ToekomstThis is a project running in cooperation with the Municipality of Eindhoven. The main goal is to promote technology and technology related professions among the young and at the same time let children create their own vision of the future in the field of education. Recommended Book Composing Cyberspace: Identity, Community, and Knowledge in the Electronic Ageby Richard HoletonThis innovative reader addresses the social, cultural, political, and educational implications of today’s burgeoning information and communication technologies in substantial critical depth. Using three broad human themes – Constructing Identity, Building Community, and Seeking Knowledge – this brief freshman reader engages students in exciting rhetorical issues, including “Gender Online,” “The Global Village,” and “Information Overload and New Media.” In each case, hopeful and optimistic views are balanced with incisive technology criticism, helping to make cutting-edge social issues intellectually coherent and accessible to your students. Sponsor & Supporters of the Club of Amsterdam event about ‘the future of the European Knowledge Society’ on Wednesday, January 28, 2004 are: Sponsor: Supporters The Club of Amsterdam Round Table: Mark Bolick Mark Bolick The future of personal computing On July 22, 1969, two humans rode in a spacecraft to the surface of the moon. The computer that ensured that they didn’t end up crashing had a total of 36 KB of ROM, ran at 2 MHz and weighed 32 kilograms – at a cost of millions of dollars. By contrast, the average personal computer today easily exceeds 10 GB of ROM, runs at over 2 GHz and weighs only a fraction of the Apollo 11 guidance computer – a bargain at just a few hundred dollars. While this is a good example of Moore’s Law at work, it also illustrates just how cheap computing systems have become. There’s something wrong with this picture though. Why do we need so much computing punch when most people use only a few percent of their CPU power to edit text documents, build spreadsheets, read email and browse the web? After all, we managed to land on the moon and return safely with the memory equivalent of what it takes to store this document in Microsoft Word. Is there not a way that some of this computing power can be distributed to help bridge the ‘digital divide’ and bring the ICT revolution to more of the world’s population? The International Telecommunication Union (part of the United Nations) recently held the World Summit on the Information Society (WSIS) to start organizing governments, businesses, NGOs and the media to try to help bridge the digital divide. If the WSIS efforts are like most such ventures, the outcome will be mostly talk and end up highly politicized. But something has to be done to bring the benefits of the knowledge society to the rest of the world. I believe that things are starting to change for the better. Not only is the price of personal computer hardware dropping significantly, it is now possible to avoid reinforcing Microsoft’s monopoly power by opting for Linux based software for a fraction of the cost. There is a great deal of momentum building up behind these open source options. Governments in over 40 countries are mandating the use of open source software. With government IT spending in the billions, this is being driven as much by trade balance and national security concerns as through motivations of monopoly busting. So, hardware costs are coming down and it is reasonable to assume that cheap, open source software will gain increasing ground on proprietary versions. In time this should drive the total cost of a basic personal computer near to the $100 level. That’s great news for the developed world, but still leaves the ‘per seat’ cost of access way out of reach of the developing world. And this is without considering Internet access costs and the complexity of basic personal computer administration. To reach the final 25% of the world’s population in a reasonable time a disruptive change is required. It has been 30 years now since the first human stepped on the surface of the moon. We have the technical and industrial capability to bring the tools of the information age to every human on earth. But as participants of the WSIS must surely feel, there is a lot standing in the way of reaching that goal. I think the open source movement is the beginning of a disruptive change. All that is needed are similar disruptive changes on the hardware, networking, system administration, training and Internet access sides. That is a challenge for concerned people and organizations, but it’s also a great opportunity for entrepreneurs. I’m an optimist. I expect someone to seize the opportunity and help spread the knowledge society to all corners of the earth. After all, it shouldn’t be as hard or as expensive as landing on the moon! Club of Amsterdam Events 2003/2004 October 28, 2003 the future of Food & Biotech November 27, 2003 the future of the Media & Entertainment Industry January 28, 2004 the future of the European Knowledge Society February 18, 2004 the future of Education & Learning March 31, 2004 the future of Energy – the Hydrogen Economy? April 28, 2004 the future of Healthcare & Technology May 19, 2004 the future of Architecture June 23, 2004 the future of Culture & Religion