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- Club of Amsterdam

Club of Amsterdam Journal, October 2007, Issue 94

Content Attention is the New Currency – Forget the idea of “controlling distribution”Next EventClub of Amsterdam blogNews about the FuturewearIT@workRecommended BookBiodiversity Institute of OntarioBudapest at Het Ij Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. News aggregators (such as Yahoo! News, Google News and Drudge Report), search engines and portals have long been the leading sources of traffic for news websites. Search engines, particularly Google, have grown in importance as sources of traffic for Broadcast Media and Print category websites. Print news websites received 29.7% more traffic from Google in March 2007 than in March 2006, and Broadcast Media sites received 35.9% more traffic from Google in the same time period. […] …, search engines are now more likely to be the first step for Internet users in their search for information about breaking events. – Hitwise Given the ever increasing appeal of online video, and the need to translate this content into sales, Google-YouTube will impact every element of the industry. – Broadcasting & Cable YouTube’s growth has not begun to slow yet this year. Hitwise traffic data shows that the market share of US visits to YouTube has increased by 70% when comparing January 2007 to May 2007 (this only includes site visits, not streams or streams from views on embedded videos). In comparison, the market share of visits to a custom category of 64 other video sites increased by only 8% in that period. As of May 2007, YouTube’s market share was 50% greater than those 64 sites combined. – Hitwise “Broadband video commercials will experience their breakthrough in the coming years. This will create tremendous opportunities, but also threats, for old and new media companies. At the same time, search advertising will lose market share, which may pose a strategic challenge for Google, the Internet advertising market leader,” – Karsten Weide, program director, Digital Marketplace: New Media and Entertainment Take a look at our next Season Event the future of Google – October 25 Felix Bopp, editor-in-chief Attention is the New Currency – Forget the idea of “controlling distribution”   by Gerd Leonhard, Music & Media Futurist Chapter I from his new book  “The End of Control” Let’s face it: In our increasingly networked world, the vast majority of media content simply cannot be kept away from its audience. Publishers can no longer create more demand by injecting artificial scarcity — in other words, by attempting to control distribution. That’s how it used to work when media was simply a product: as a content creator, if you did not have distribution you were — literally — nowhere to be seen or heard. That is how the major record labels ended up controlling 80% of the world’s music market: they controlled distribution. And production. And promotion (via radio). And pricing. Everything. Today, in our world of Googles, Facebooks, YouTubes, and iPhones, all content is just zeros and ones, and trying to prevent its “leakage” is simply futile. There are countless potential points of leakage in the pipeline of production, packaging, distribution, marketing, and promotion – now, Friction is Fiction, indeed! Today, distribution (legal or not) is simply a given, and it is attention that is getting scarce. We are witnessing a complete reversal of Media 1.0, when we had plenty of available attention — after all, supply was limited — but severe limitations in distribution (e.g., shelf space, shipping, storage, radio frequencies, and TV channels). Music, films, TV shows, radio broadcasts, books, and other content now becomes available to a global audience immediately after it is published (or quite literally, “released”) for the very first time. The nature of digital content is to flow to wherever gravity will take it, and trying to stem that tide would be like telling the ocean to stop making waves. Today, the good old, safe and simple old way of charging by the unit (be it CDs, DVDs, a la carte downloads, or premium TV channels) feels seriously “illiquid.” Ask anyone under 25 years old and they will only snicker at the thought of buying a CD! Their capacity for media consumption is only limited by their available attention – many Digital Natives may download 10,000 songs only to actually listen to a total of 40 or 50 per month. New Ecosystem: Media 2.0 To prosper in this new digital media economy, we must support a new ecosystem built on giving the users easy, cheap, and unfettered access to content. We need to woo the users, not barge in pitching pieces of fancy plastic or copy-protected media files. These Digital Natives are much more likely to first opt-in to a comprehensive digital service (yes, including wireless), and only then buy a physical product. Furthermore, packaged media isn’t off the table; it’s just not the first course anymore. If you don’t offer some free — or rather, feels like free — starters, they’ll eat elsewhere. Therefore, we must create media ecosystems that will simply give the “people formerly known as consumers” (i.e. those that no longer just consume but also interact and create, themselves) the official green light to do what they would do anyway — serve themselves from this wealth of content whenever they want, wherever they are, and in whatever manner suits them. Once they have paid attention in this way (note the word “paid”), a content creator or media provider can harvest a myriad of opportunities. The tollbooth has moved up the road a bit but this is now a trusted and reliable road that will inevitably lead to the monetization point. Put the tollbooth too early and 95% of digital travelers will turn around and look for other ways to get there! In its most basic form, this challenging new economy of “selling attention” will require a highly intelligent yet easy and efficient flat-rate system. The goal is to get most users to accept — or rather, expect — these payments as something akin to a totally acceptable “toll” (but not tax!) to enter this superhighway of media and entertainment. This is similar to how Americans have accepted bridge tolls as a fact of life a long time ago, or how most Europeans have accepted their obligatory payments of public TV and Radio license fees. Having said that, I think this toll will be so well hidden, dressed-up, and bundled that it will feel no different from today’s practice of accepting software licenses with a quick click on the checkbox — but more on that later. The clinching argument for a full embrace of the principles of the Attention Economy in Media is that most of us are much more likely to quickly explore new content — and, provided that it’s great content, engage with it — if we can get it on our “already subscribed for” digital networks, portals, or communities. Of course this kind of build-in engagement then creates the network effects that every media company wants to tap into, as well. For example, if Facebook could offer music based on a flat-fee-per-user license that can easily be wrapped into other offerings and therefore be more or less invisible to us, then all of us Facebook users will be simply a click away from trying new music in a comfortable, trusted and fully ‘shareable’ environment. This dramatic lowering of the exploration threshold (which is not to be confused with a flat-out commoditization of content – more on that later) is absolutely critical to the Media 2.0 ecosystem. That’s because creating hundreds of millions of explorers of new content is the indisputable starting point for all new content commerce, and only a flat-fee system that covers every user on any network allows us to achieve this kind of liquidity. Beyond that, rest assured people will still buy the plastic or a la carte digital offerings. Exposure drives attention drives revenues! What’s more — and this is very important for a unilateral adoption of any flat-fee system — the uniformly accepted flat fees will, in fact, be paid on our behalf in the not-too-distant future. Why? Because every telco, every operator, every online portal, every social network wants attention in order to monetize their other offerings, and good content is guaranteed to get that. As soon as the incumbent rights holders are woken up from their blissfully disconnected hibernation and finally get around to providing the required licenses, snagging a loyal and appreciative customer for a low monthly fee that also covers his basic use of music (and media!) content will simply become a customer acquisition expense and ad-supported feature. This is a dream come true for the media purveyors of the future — search engines, advertising networks, digital network operators — as well as for many hardware and software companies. Just imagine a next-generation iPod-like device with built-in access to “feels-like-free” music services, video clips, or movies; or a PSP with built-in, auto-updated game and TV clip subscriptions; or a Nokia phone with hundreds of recordable digital radio channels. That would create true liquidity and generate mass-market audiences (not to mention a huge pipeline of up-selling opportunities). And it would immediately be apparent that “feels like free” services would be just the very beginning of media consumption, not the final destination (as a good many of today’s still seriously disconnected media executives are fearing): the very tip of the iceberg of the users’ lust for content. So why exactly will so-called ‘Big Media’ license its content to such a device or service? The answer is simple: because we, as the newly recognized and seemingly omnipotent users, are worth a lot more as active users than we are as inactive bystanders, to any and all players in this ecosystem. Our attention is their lunch. And at the same time, our inattention nukes their quest for control. Our clicks have brought The End of Control — and media providers urgently need another way of getting into our wallets. What’s more, as active participants those Net Generation users create mountains of user data, product feedback, and marketing information, and that creates many new advertising opportunities, as well. We click and therefore the providers of media are able to know what goes on in the network. What’s more, we even contribute our own content, be it as prosumers and amateur producers, remixers, commentators, playlisters, or just as “supernodes of recommendation” or active netizens. In many instances, we — the users — actually are the content – note the success of MySpace, eBay, Wikipedia, etc. The rise of the Attention Economy in media does not just bring about The End of Control, it also brings light to what I like to call the twilight zone of content: those very large catalogs of music, films, TV shows, and books that have been out of distribution or out of print for a long time, and that languish in the archives as if they’d never been created in the first place. What better revival of their work can any content creator hope for? Soon, they will finally be able to harvest substantial and recurring revenues via these flat-fee subscriptions (be they voluntary or built-in via public levies), in addition to the revenues flowing from integrated, intelligent, and highly customized advertising formats. Welcome to Media2.0 and the End of Control. Next Event the future of Googleand its impact on Media and Entertainment Thursday, October 25, 2007Registration: 18:30-19:00, Conference: 19:00-21:15 Where: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt]The conference language is English. The speakers areNils Rooijmans, Head of Search and R&D, ilse mediaSearch Culture Mario de Vries, Business Consultant, Triple P“Any resemblance with real life is purely coincidal” Rocco van den Berg, Head of Business Development & Licensing, Endemol The NetherlandsThe increase of serious video channels Arjen Kamphuis, Futurist, Owner, KMPHSFutureshock – Dealing with rapid and fundamental change Moderated by Simon Jones, University of Amsterdam Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com November 8:  Sexuality in the 21st Century?September 6:  Are chimeras part of our future?September 1 :  Importance of Multiculturalism Expertise, and a Program to Acquire ItSeptember 1 :  Four Planets News about the Future Solar electric bicycle Canadian Entrepreneur, Peter Sandler, President of Therapy Products and Inventor of the E-V Sunny Bicycle developed the first all Solar electric bicycle driven completely from power derived from the Sun’s Rays. The E-V Sunny Bicycle has light absorbing Solar panels built right into the Wheels, creating continual power from the Sun’s Rays, and maintaining a constant charge to the batteries. The bike is propelled by a 500 watt front hub motor. The variable speed electronic controller drives the bike to speeds of up to 30 kilometers per hour. Overall weight of the bicycle is 75 lbs. and comes with 17 amp hr. batteries and a built in battery charger. 2007 Global Venture Capital Surveyby Deloitte & Touche LLP This year’s survey clearly shows that global venture capital investment continues to move forward, even if the movement is incremental. VCs are being cautious as they enter new territory, both in terms of the percentage of assets managed that they allocate to foreign investment and the number of deals. Since different countries and regions present their own unique challenges, more experience in working through a deal, plus more experience on the ground through local partnerships, may well give foreign investors greater confidence as time goes by. But, it also makes them recognize how much – both financially and operationally – is involved in investing overseas. The survey also shows that, both domestically and around the world, the U.S. remains the nexus of entrepreneurial activity and talent. But responses to the survey indicate that around the world entrepreneurship is not only burgeoning, but that the ideas and talent in regions far from home are attracting foreign investment. […] “Clearly, U.S. venture capital today and in the near future will retain its eminence, but VCs will need to make the necessary adaptations fundamental to succeeding in a global market. As venture capitalists develop global networks and gain more experience and successes outside their home country, comfort levels and investment levels will likely continue to increase”, Jensen concluded. wearIT@work wearIT@work was set up by the European Commission as an Integrated Project to investigate “Wearable Computing” as a technology dealing with computer systems integrated in clothing. The following advantages are expected: First of all an improved productivity and flexibility of workers shall be reached. Second an increased safety at work and a decreased pressure towards automation is aimed. All this will allow a simplified access to enterprise information and lead to faster group decisions. Furthermore new information technology products will be introduced into the market based on the pilot applications developed within wearIT@work. Wearable computing facilitates a new form of human–computer interaction comprising a small body–worn computer (e.g. user–programmable device) that is always on and always ready and accessible. In this regard, the new computational framework differs from that of hand held devices, laptop computers and personal digital assistants (PDAs). The “always ready” capability leads to a new form of synergy between human and computer, characterized by long-term adaptation through constancy of user–interface. Prof. Steve Mann, University of Toronto, 1998:Wearable computing is a kind of “extension” of your body that allows you to perform “extraordinary” tasks. Something that you never could do using only your body.It is like becoming a “super-hero”: you can be in more than one place at the same time…Wearable computing researchers have discovered ubiquity! The extension idea is useful for understanding the real implications of wearables in work contexts. A wearable computer is an extension but a superlative one. For example, it can be an otherwise ordinary piece of clothing but with integrated communication functions. And what would this be useful for? Well, safety at work could be improved by allowing us to communicate our position immediately in case of problems or danger. This is a vital function if you are a fire-man or other rescue worker putting your life on the line every day. Productivity could be improved by allowing the factory worker easy access to distant information sources almost immediately, thereby allowing him to solve problems on the spot and save time. These are just two examples of the ways wearable computing can make the workplace safer, more comfortable, and more productive. Many more workplace applications are waiting to be developed. Business Cases Emergency Rescue The wearIT@work solutions for the domain of emergency response aim at providing the following benefits: Reducing the risks for emergency forces through timely and adequate information services and consequently better informed operations Faster and richer acquisition and communication of information More robust communication and awareness Faster interventions leading to higher rescue performance and reduced material loss Optimization of resource usage and consequently cost reduction Improving the capacity of fire-fighters to assess their situation, bodily condition and surrounding team members Enhanced monitoring and control of interventions Support for automatic or semi-automatic reporting Facilitating post-intervention debriefings and analysis Healthcare Physicians and nurses equipped with wearable devices and adequate software systems will have access to all available patient information at any time and any place in the hospital. This would: Enable the mobility of medical stuff; Provide on-time access to needed information through connections to the clinical server. Added audio and visual functions would increase the usability of the documentation; Context sensitivity will improve the quality of the information and prevent patient mix-up. Insure consultation with remotely located medical experts in critical situations; Increase the quality of communication through audio-visual support. The wearable computer will be furnished with suitable and non-obstructive input devices (e.g. speech recognition) and displays (for example a see-through head-up display or a flexible screen display which can be fixed at the coat of the physician or nurse). Mobile Maintenance The maintenance operators will be equipped with a Maintenance Jacket, with integrated wearable technologies in it. This complex and innovative device would improve the above scenarios in the following ways: Enabling operator’s mobility and free-hand working; Supporting advanced content and knowledge management functionalities; Providing on-the-job access to needed information through connections to the documentation server. Added audio and visual functions would increase the usability of the documentation; Integration with available information systems to check the availability of tools and materials, to verify the ranges of important task-dependent measurements, to give access to trouble-shooting data bases and on-board systems; Automatically adapting all the information provided to the operator to both the current task and the user profile, in order to obtain a personalized support; Generating automatic reports and sheets and distributing them to experts and team members; Increasing the quality of communication amongst team members and with remote experts through audio-visual support; Providing for simultaneous decision support in critical situations; Enhancing work quality by adaptive advice in critical phases; Adapting to the context (environmental parameters, on-site measurements through suitable tools, etc.) in which the operator is working; Facilitating the maintainers movements within the job field and the collaboration through user location and navigation functionalities; Facilitating the operator-system interaction thanks to innovative, multimodal, interface. Production The maintenance operators will be equipped with a Maintenance Jacket, with integrated wearable technologies in The production staff (workers, technicians and managers) will be provided with During the WearIT@work project, with adequate, easy-to-use mobile clients (PDAs, WebPads, Wearable PC etc.) to allow a real-time, context sensitive information access at each location in the enterprise (office & shopfloor) via wireless communication technology (WLAN etc.). The information presentation on the mobile client will be easy to understand for all types of users and will improve the workers capabilities with the mobile provision. For Plant Managers of: fault position; responsible person; estimated repair time; costs caused by standstill. For the Service Technicians of: identification of broken components; bill of materials/ maintenance procedure; depot availability of spare parts; repair manuals/ CAD drawings; tele-conferencing facilities with specialists; fault documentation. For the assembly worker of: display of assembly simulations on mobile device; email-based audio commentaries from assembly workers to designers Recommended Book Google and the Myth of Universal Knowledge: A View from Europeby Jean-Noel Jeanneney The recent announcement that Google will digitize the holdings of several major libraries sent shock waves through the book industry and academe. Google presented this digital repository as a first step towards a long-dreamed-of universal library, but skeptics were quick to raise a number of concerns about the potential for copyright infringement and unanticipated effects on the business of research and publishing. Jean-Noël Jeanneney, president of France’s Bibliothèque Nationale, here takes aim at what he sees as a far more troubling aspect of Google’s Library Project: its potential to misrepresent – and even damage – the world’s cultural heritage. In this impassioned work, Jeanneney argues that Google’s unsystematic digitization of books from a few partner libraries and its reliance on works written mostly in English constitute acts of selection that can only extend the dominance of American culture abroad. This danger is made evident by a Google book search the author discusses here – one run on Hugo, Cervantes, Dante, and Goethe that resulted in just one non-English edition, and a German translation of Hugo at that. An archive that can so easily slight the masters of European literature – and whose development is driven by commercial interests – cannot provide the foundation for a universal library. As a leading librarian, Jeanneney remains enthusiastic about the archival potential of the Web. But he argues that the short-term thinking characterized by Google’s digital repository must be countered by long-term planning on the part of cultural and governmental institutions worldwide – a serious effort to create a truly comprehensive library, one based on the politics of inclusion and multiculturalism. Biodiversity Institute of Ontario Biodiversity measures the variation of life shaped through ecology and evolution from genes to species and ecosystems. Genetic variation plays a critical role in the ability of individuals and species to respond and adapt to environmental change while the diversity of species within and between ecosystems provides significant advantages to ecosystem function and resilience. One of the ironies of biological research is that after more than 250 years of dedicated biological science, the total number of species within any country or region remains unknown. While we often have a good idea of the identities and ecological roles of the larger, more charismatic animals (birds, mammals) the truth of the matter is that most of life is small (insects, bacteria, fungi) and currently undescribed. Shedding light onto these lesser known groups is important because all of the larger groups, including ourselves, depend on these smaller organisms for some part of their daily natural history. Within Canada, Ontario is the most biodiverse province and although most of the northern part of the province is remains directly untouched by anthropogenic change – the ecosystems of the southern regions of the province are under enormous development pressures. It is these same southern regions that provide the habitat for nearly 40% of Canada’s endangered species. In order to answer questions of species identity, genetic variation, ecological roles and ecosystem processes requires a novel, multi-disciplinary approach. The diverse elements of such an approach are now fostered at the  Biodiversity Institute of Ontario (BIO). Some activities The  BIO OAC Herbarium is dedicated to plant barcoding research. The team of researchers, staff and students are focused on barcoding the Flora of Ontario, tropical taxa and cryptic taxa (hepatics, mosses, lichens) or plant material (e.g., roots). Many of our projects are investigating the application of barcoding in ecological and ethnobotanical research. The Herbarium is responsible for handling voucher specimens, DNA samples and the accession of plant barcodes into BOLD for the Canadian Plant Barcoding Working Group (CPBWG). The experimental ecosystems unit oversees a unique controlled environment facility – the Limnotron – which is the world’s largest aquatic mesocosm facility. The facility is exploring the impacts of biological diversity on ecosystem processes.There is increasing evidence that we are now involved in a global biodiversity crisis. Species are being lost at unprecedented rates, and there is little doubt that this is due in part to the human footprint on the earth’s landscape. Some 12% of all bird species, 23% of mammals, 25% of conifers, 32% of amphibians and 52% of cycads are threatened with extinction, and the delayed effects of climate change may yet further inflate these numbers (Loreau et al. 2006). In the face of such change, an obvious response is to begin to catalogue the earth’s diversity (Canadian Barcode of Life Network). Although this is of critical importance it is also extremely important to understand what the loss of diversity means for the biological structure and function of ecosystems. The   Limnotron facility seeks to address this aspect of the biodiversity crisis.In collaboration with a team of researchers, this research program is beginning to detail biological structures from both pristine and impacted aquatic ecosystems. Remarkably, empirical generalities in the biological structure of pristine and impacted ecosystems have begun to emerge (Rooney et al. 2006). This is where the Limnotron comes in. The Limnotron facility has been designed to allow us to reproduce certain ubiquitous structures in aquatic ecosystems (e.g., water colum stratification, sediment-water interface etc.). As such, the Limnotron is capable of creating small aquatic ecosystems that can mimic the biological structure found in lakes. Further, the controlled and replicated Limnotron environment allows us to experimentally identify how specific biological structures maintain the sustainability of ecosystem functions. In essence, the Limnotron promises to allow us to move beyond cataloguing species and begin to catalogue the functional implications of biological structure — an under-explored but critical aspect of the global biodiversity crisis. The  University of Guelph Insect Collection had its roots in the insect collection of the Entomological Society of Ontario, founded in 1863. It is the oldest insect collection in Canada and was, in effect, Canada’s national insect collection before there was a Canada and before the establishment of the Canadian National Collection in Ottawa. Although our current collection of just over 1.5 million specimens is relatively small by world standards, the University of Guelph Insect Collection remains one of North America’s most importanct heritage insect collections, and is Canada’s third or fourth largest insect collection. It is the best collection of Ontario insects, including many irreplaceable specimens of extirpated species. Budapest at Het Ij De Passie van de PoestaZondag, 14 oktober, wordt in de Amsterdamse Schreierstoren een Hongaars wijnfestival met verrassende wijnen gehouden. De Schreierstoren is een prachtig middeleeuws gebouw in het hartje van Amsterdam t/o het Centraal Station.In het VOC café staat v.a. 13:00 De Bubbelbar voor u klaar met de Bubbels van Budapest. In de Herenkamer is een buffet van de fameuze Hongaarse top chef Lajos Takács met fraaie schotels. Beneden kunt u ruim vijftig Hongaarse wijnen proeven. Hier kunt u ook kennismaken met vele soorten onweerstaanbare Hongaarse worsten en delicatessen.Het Hongaarse trio SIRASO speelt een mix van Hongaarse en westerse muziek, aansluitend ( 20:00 uur tot 23:00 uur) draait de beroemde Hongaarse DJ. Lecsó. Om 20:00uur wordt het 1e Nederlandse kampioenschap Hongaars tafeldansen gehouden. (voorronde Nat. Kampioenschappen).Kaarten a 10,- kunnen besteld worden via info@4-trading.comHiervoor ontvangt U een eigen glas en 9 bonnen t.w.v. 6,-www.schreierstoren.nlhttp://4-trading.com Agenda The Season Events are on ThursdaysRegistration: 18:30-19:00, Conference: 19:00-21:15 October 2518:30 – 21:15    the future of Googleand its impact on Media & EntertainmentLocation: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] November 2918:30 – 21:15   the future of SexualityLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of Nieuwmarkt] January 3118:30 – 21:15   the future of FashionLocation: February 2818:30 – 21:15   the future of NanoEnergyLocation: March 2718:30 – 21:15   the future of Ecological ArchitectureLocation: Rotterdam April 2418:30 – 21:15   the future of MoneyLocation: May 2918:30 – 21:15   the future of ChildrenLocation: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] June 2618:30 –   Taste of Diversity – the future of INDIALocation: Club of Amsterdam Open Business Club   Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? 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- Club of Amsterdam

Club of Amsterdam Journal, October 2007, Issue 95

Content Alexandria burned – securing knowledge access in the age of GoogleNext EventClub of Amsterdam blogNews about the FutureN.I. Vavilov Institute of Plant IndustryRecommended BookLighting Research CenterEuropean Futurists ConferenceAgendaClub of Amsterdam Open Business Club Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to our bi-weekly  Club of Amsterdam Journal. Found today searching Google News: Google finds 46% profit rise as it cuts into rivals and lowers costs“We’ve had numerous reports that Google.cn and other search engines have been blocked in China and traffic redirected to other sites,” said a Google spokesperson in an e-mail. “While this is clearly unfortunate, we’ve seen this happen before and are confident that service will be restored to our users in the very near future.”Google Video Ads Showing Faster Growth Than ExpectedBallmer: Microsoft will dunk on Google…eventuallyShould The Government, Google, Or Another Company Manage Medical Records?Viacom expressed reservations today at the Web 2.0 Summit about Google’s plan to enter YouTube content into a database and give owners the chance to remove it. Take a look at our next Season Event the future of Google – October 25, 18:30-21:15NEW LOCATION: De Industrieele Groote Club, Dam 27, Amsterdam Felix Bopp, editor-in-chief Alexandria burned – securing knowledge access in the age of Google AbstractThis article expands upon my previous VINE article entitled ‘Legal Issues facing the Knowledge Economy in the 21st Century’ by concentrating on one main topic, that of knowledge access specifically to works available currently in analog form. Most libraries face the daunting task of preserving their hard copy collections in a way not contemplated by Johan Gutenberg. How to preserve library collections in a manner permitted under copyright law is the primary legal issue, but the legal analysis does not end there. Contract, licensing, and vendor-driven solutions may leave the ultimate user without access to vital resources heretofore only available within the physical library environment. I will address not only copyright issues and related fair use and first sale doctrines, but antitrust issues, and the relationship between fair use and the 5th amendment. The recently initiated Google Library Project offers a useful test scenario as the debate continues between traditional hardcopy volumes and their digital counterparts. By way of analogy, I will compare the ancient Alexandrian libraries with that proposed by Google. ****Perhaps by the time you read this article the dilemma presented here will be resolved. Such is the nature of the Internet. In the event that the dilemma is not resolved, this article will expand upon some ideas discussed in my last article on legal issues in the knowledge-based economy for the 21st century. My focus will be almost entirely on knowledge access. Specifically, I will review the legal issues facing an entity that is attempting to create a library containing the world’s books and making that library available for search purposes online.Initially, I will show that the issues being faced by the above-identified communities are not unique to this century, or even the past thousand years. I have chosen as an analogy the lost libraries of ancient Alexandria in Egypt as the starting point. Next, I will outline contemporary legal issues that face an organization attempting to emulate the intent of the Ptolemies, most of which were not considered by the founders of the original “world library”. I will compare the methods used by the knowledge acquirers in the time of the pharaohs with those used by mere mortals. Finally, I will identify the legal hurdles facing a commercial online digital library which will be laws relating to copyright, private property, and antitrust. […] Google has an opportunity, although not a duty, to set precedents for the future digital archives of not only an American cultural heritage, but one for the expanse of human history. A good faith effort to cooperate with the authors and publishers whose works populate their digital space by following the laws already forged by public debate should not be ignored in favor of technological expediency and perhaps ephemeral and temporary gain. What is at stake here is not just providing an Internet search service that also happens to link search results with commercial advertisements, but a tool assisting with knowledge accumulation and access for generations.” You can download the full article as a pdf file incl. resources and credentials  click here Next Event the future of Googleand its impact on Media and Entertainment Thursday, October 25, 2007Registration: 18:30-19:00, Conference: 19:00-21:15NEW LOCATION: De Industrieele Groote Club, Dam 27, AmsterdamThe conference language is English. The speakers areNils Rooijmans, Head of Search and R&D, ilse mediaSearch Culture Mario de Vries, Business Consultant, Triple P“Any resemblance with real life is purely coincidal” Rocco van den Berg, Head of Business Development & Licensing, Endemol The NetherlandsThe increase of serious video channels Arjen Kamphuis, Futurist, Owner, KMPHSFutureshock – Dealing with rapid and fundamental change Moderated by Simon Jones, University of Amsterdam Supporter: Info.nl Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com November 8:  Sexuality in the 21st Century?September 6:  Are chimeras part of our future?September 1: Importance of Multiculturalism Expertise, and a Program to Acquire ItSeptember 1: Four Planets News about the Future World Investment Report 2007 The Report analyses the latest trends in foreign direct investment (FDI) and puts a special focus in 2007 on the role of transnational corporations (TNCs) in the extraction of oil, gas, and metal minerals. As in previous years, World Investment Report 2007 (WIR07) presents the latest data on FDI and traces global and regional trends in FDI and in international production by TNCs. Global FDI inflows rose in 2006 for the third consecutive year. This growth was shared by all major country groups: developed countries, developing countries and the transition-economies of South-East Europe and the Commonwealth of Independent States . Rising demand for commodities was reflected in a steep increase in natural resource-related FDI, although the services sector continued to be the dominant recipient of FDI. Among the developing regions, FDI inflows to subregions such as North Africa, sub-Saharan Africa, West Asia, South Asia, East Asia, and South-East Asia were at record levels, as were foreign investment flows to transition economies. International Data Protection and Privacy Commissioner’s conference Remarks from the conference: “The very nature of international travel warrants an international approach to establishing standards that safeguard passenger data,” says Jennifer Stoddart, Canada’s Privacy Commissioner. “The transfer of personal information among travel agents, carriers and any number of domestic and foreign governments poses an ongoing threat to the personal privacy of passengers.” Michael Geist commenting Michael Chertoff, Secretary of the U.S. Department of Homeland Security: “Chertoff seemed to say there is a known reality about our future course and there is little that the privacy community can do about it.” N.I. Vavilov Institute of Plant Industry The N.I. Vavilov Institute of Plant Industry is the only research institution in Russia whose activities include plant genetics resources (PGR) collection, conservation and study. This Institute, its accomplishments, and role in maintaining the global ex situ collection are well known world-wide. Its global PGR collection represents plant diversity encompassing 320,000 accessions of 155 botanical families, 2,532 species of 425 genera. For instance, the collection harbours 95,000 accessions of grain crops, over 43,000 of legumes, 52,000 of groat crops, 26,000 of industrial crops, 28,000 of fodder crops, about 10,000 of potato, and 50,000 of vegetables. VIR also maintains a herbarium of 260,000 specimens.   Astrakhan experiment stationThe Station was opened in 1966 and is situated 14 km from Astrakhan. At this station the collections of rice, watermelon, melon, pumpkin, tomato, alfalfa, forage grasses and ornamental plants are studied. In particular, the station performs biochemical assessment of accessions and analyses of tomato physiology under saline soil conditions.   Daghestan experiment stationThe Station was organised in 1969 on the Caspian Sea shore, 10 km from Derbent, and has been studying the collections of wheat and its wild relatives, barley, oat, vegetables, fruit plants and valuable local forms of grapevine. The climate provides a natural background infested by virulent races of brown, stem and yellow rust, which helps to make precise evaluation of accessions by their rust resistance. This station performs genetic analysis of wheat accessions in order to identify donors of male sterility and fertility restoring lines.   Far East experiment stationThe Station (20 km from Vladivostok) has existed since 1929 and studies field crops, vegetables, fruits and berries, grapes, actinidia, aboriginal forms of plum, apricot, magnolia vine, honeysuckle and Amur grape. More attention is allocated to soybean, genetics proper of this crop and its resistance to fungi. The station breeds potato cultivars and introduces wild forage grasses into cultivation.   Yekaterinino experiment stationThe Station was organised in Tambov Province (25 km from Michurinsk). It identifies sources of resistance to fungous diseases in leguminous crops, initial materials for breeding of nematode resistant potato with high content of starch. The station maintains duplicate collections of pea, lentil, vetch, small grains and perennial grasses.   Krymsk experiment breeding stationThe Station was included in the Institute’s network in 1935. It is situated in the town of Krymsk, Krasnodar Region, and studies the collections of green pea, sugar maize, tomato, pepper, eggplant, cucumber, apple, plum, peach, pear, apricot, strawberry and some other crops. It is involved in vegetable and sugar maize breeding programmes.   Kuban experiment stationThe Station was established in 1924 in the steppe zone of Krasnodar Region. It performs studies of maize, sorghum, sunflower and castor oil plant, immunological research on wheat, barley, chickpea and sunflower, and on flax resistance to Fusarium wilt. The National Seed Store is situated on the territory of this station. It houses the base collection of the Institute within a temperature range from +4°C to -18°C.   Maikop experiment stationThe Station was established in 1930. It has been studying the collections of cultivated and wild grasses, maize, Jerusalem artichoke, potato, winter rapeseed, and southern varieties of apple, pear, plum, sweet cherry and filbert. There is a quarantine nursery at this station. The station specializes in research on onion, pepper, eggplant, cucumber, cabbage, garlic, carrot and red beet. Heterosis hybrids of cucumber and tomato are bred at the station.   Moscow divisionThe Station was opened in 1957 in the town of Mikhnevo near Moscow. It has been working with cereals, legumes, forages, vegetables, potato and hop. The research on the effect of ionizing radiation and chemical supermutagens on the heredity of agricultural and horticultural crops is concentrated here. It also studies mutants and the prospects of their utilization in plant breeding, resistance of plants to diseases and pests, and physiology of environmental stress resistance.   Pavlovsk experiment stationThe Station was organised in 1926 near St. Petersburg. Being one of the major stations of VIR, it studies perennial grasses and cruciferous tubers cultivated in the Non-Black-Soil area. There are over 3000 accessions of fruit and berry plants maintained in vivo in its gardens. More than 40 of these fruit samples have been commercialized. This station operates an experiment farm, a quarantine nursery and greenhouses.   Polar experiment stationThe Station was opened in 1923 near the town of Kirovsk beyond the Polar Circle. It is a kind of natural laboratory for studying crop variability and their physiological characters under the growing conditions of the Far North. Cereals, vegetables, forage crops, berries and potato are studied here. The station is involved in biochemical, physiological, immunological and chemical weed control research.   Volgograd experiment stationThe Station, established in 1932, is located in flood lands of Volga. It is comprised of the departments of vegetables, fruit plants, vegetable and potato seed production, and laboratories of biochemistry and technology, physiology and immunology. Plant genetic resources collections are studied under intensive irrigation conditions. This station possesses a big experimental farm and supplies scientific institutions with breeding materials.   Zeya experiment stationThe Station was established in 1985. This station collects old landrasces and forms of cultivated plants and their wild relatives in the Far East and Eastern Siberia. It provides complex study of the collected samples and those from the Institute’s collection in order to identify the most promising accessions of cereals, vegetables, industrial crops, small fruit plants and potato. Also, it renders scientific assistance to local farms. Recommended Book Messages: Free Expression, Media and the West from Gutenberg to Googleby Brian Winston Free expression is in trouble.It can no longer be certain of its best protection – “the general will of the people” – as Alexander Hamilton put it over two centuries ago. Today, the public, faced with the excesses of tabloid journalism and explicitness of all kinds in other media, appears no longer to be convinced that free expression is a crucial foundation of civil society. Yet, for all its faults, free expression under the law has, as Churchill once said of democracy, to be better than any alternative system. Messages is a search for the origins of media forms, from print and stage to photography, film and broadcasting. With a wealth of illuminating anecdotes and quotations, Brian Winston clearly and forcefully argues, in jargon-free language, that the development of mass media has been an essential engine underpinning all human rights and driving the Western concept of the individual. The Lighting Research Center Light and HealthThe Light and Health program at the LRC bridges the gap between science and applications by striving to better understand how the visual and circadian systems work and what lighting characteristics affect them, and by developing the means of applying and measuring light that is effective to both visual and circadian systems. Biological rhythms that repeat approximately every 24 hours are called circadian rhythms. Light is the main stimulus that helps the circadian clock, and thus circadian rhythms, keep a synchronized rhythm with the solar day. Humans need to be exposed to a sufficient amount of light of the right spectrum, for a sufficient amount of time, and at the right time, for our biological clocks to remain synchronized with the solar day. Otherwise, we may experience decrements in physiological functions, neurobehavioral performance, and sleep. Lighting characteristics that are effective to the circadian system are different than those effective to the visual system. In order to apply light to mitigate the symptoms of Alzheimer’s disease, seasonal affective disorder (SAD), jet lag, and sleep deprivation, we need a better understanding of the quantity, spectrum, timing, duration, and distribution of light that is effective for the circadian system. Recent research has shown that: Light can alleviate seasonal depression. Light can increase the length and quality of sleep. Light can consolidate sleep/activity patterns in Alzheimer’s Disease patients. Light can improve the performance of night-shift workers. Light can improve weight gain in premature infants. Light activation of the circadian system is affected by a newly discovered photoreceptive mechanism in the eye. Light regulates melatonin, which has been shown to reduce breast cancer growth. Light has a direct impact on cortical brain activity. DaylightingDaylighting reduces the need for electric lighting by introducing daylight into a building. Effective daylighting is achieved through the strategic placement of skylights and windows, as well as lighting controls that monitor available daylight and respond as needed to decrease or increase electric lighting. Lighting Research Center researchers have identified and evaluated new, simple concepts for daylight harvesting, a way to increase energy savings by taking advantage of the natural light entering a space through windows or skylights. “Automatic switching is a daylight harvesting method designed for rooms with copious amounts of daylight,” said Leslie. “By taking advantage of natural light and using systems that turn off light fixtures for a portion of the day, we could significantly reduce energy consumption and the growing strain on the nation’s power grid.” Typical daylight harvesting systems include a photosensor paired with a dimming ballast to control fluorescent lighting, dimming the lights proportionally to the amount of daylight entering the work space. However, full-dimming ballasts are expensive and photosensors are usually difficult to program and install. The LRC set out to improve upon existing daylight harvesting technology and design a system that meets all of the following goals: easy to install and retrofit, or incorporate into existing fixtures inexpensive to manufacture achieves high energy savings does not annoy occupants no high design or programming costs TechnologiesA number of different technologies make lighting possible, including various light sources, lighting fixtures (known as luminaires), and lighting controls. Light sources include the traditional incandescent and fluorescent lamps, high-intensity-discharge lamps, and now solid-state devices that promise to change the way we light our world. Ballasts regulate the power to some of these light sources. Controlling the lighting systems are switches, dimmers, occupancy sensors, photosensors, and even automatic systems that can reduce electric load demand when needed. The LRC tests, evaluates, and develops all types of lighting technologies in order to promote lighting that is energy efficient, reliable, and easy to use. Scientists at the Lighting Research Center have developed a method known as “SPE” to get significantly more light from white LEDs (light-emitting diodes) without requiring more energy. “We have developed a technology based on a new scattered photon extraction (SPE) method that will speed up the progress of solid-state lighting and help secure our nation’s energy future,” said Nadarajah Narendran, Ph.D., director of research at the LRC. “The new technology dramatically increases light output and efficacy of white LEDs, and could play a fundamental role in the evolution of white LEDs for lighting in homes and offices.” European Futurists Conference 3rd European Futurists Conference Lucerne19-21 November 2007, Culture and Convention Centre LucerneImprove your foresight approach! That is the motto of this year’s European Futurist Conference in Lucerne. The most significant independent future research conference in Europe offers more than fluffy trend prognoses. It’s the interface between science and practice. Its goal is the improvement of the future competence of decision makers in the areas of economics, society, and politics. Agenda The Season Events are on ThursdaysRegistration: 18:30-19:00, Conference: 19:00-21:15 November 2918:30 – 21:15    the future of Googleand its impact on Media & Entertainment NEW LOCATION : De Industrieele Groote Club, Dam 27, Amsterdam January 3118:30 – 21:15   the future of FashionLocation: February 2818:30 – 21:15   the future of NanoEnergyLocation: March 2718:30 – 21:15   the future of Ecological ArchitectureLocation: April 2418:30 – 21:15   the future of MoneyLocation: May 2918:30 – 21:15   the future of ChildrenLocation: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] June 2618:30 –   Taste of Diversity – the future of INDIALocation: Club of Amsterdam Open Business Club   Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …

- Club of Amsterdam

Club of Amsterdam Journal, November 2007, Issue 96

Content Sexuality in the 21st CenturyNext EventClub of Amsterdam blogNews about the Future2007 Horizon ReportRecommended BookPiccard closer to the sunInventions Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to our  Club of Amsterdam Journal. “In the future, sexuality may evolve more radically or simply phase-out. Future anthropologists might study the early stages of sexual evolution as an indulgent fixation or a most pleasurable pastime. Regardless, future beings – transhumans or posthumans – will certainly continue to relish in the heat of flesh, physical or virtually simulated, for at least the next few decades. After all, the penis may not become obsolete indeed.” – Natasha Vita More Join our next Season Event and share your thoughts at the future of Sexuality – November 29, 18:30-21:15Where: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of the Nieuwmarkt] Felix Bopp, editor-in-chief Sexuality in the 21st Century? Internet Porn – The Lucrative Business of Online Sex China is the world’s largest exporter of sex toys and novelties, with an estimated 1,000 factories involved in the manufacture of “adult healthcare products”. The Chinese government estimates that about one-third of all adult products and 80 percent of sex toys and condoms sold worldwide are made in China, with annual revenues from sales of Chinese adult products reaching RenMinBi 50 billion ($6.7 billion) in 2006. A study found that both men and women reported experiencing an orgasm in about four percent of their sexual dreams. Orgasms were described as being experienced by another dream character in four percent of the women’s sexual dreams, but in none of the male dream reports. Current or past partners were identified in 20 percent of women’s sexual dreams, compared to 14 percent for men, and public figures were twice as likely to be the object of women’s sexual dream content. Multiple sex partners were reported twice as frequently in men’s sexual dreams. – ScienceDaily Many older Americans routinely engage in vaginal intercourse, oral sex and masturbation, reported a landmark study into a long-taboo subject. Sexual activity reported among the 3,005 men and women who participated in the survey did decrease with age, particularly among the oldest participants — from 73 percent among those 57 to 64 years of age to 53 percent among those 65 to 74 years of age to 26 percent among those 75 to 85 years of age. … “Hopefully, this opens the door for conversation that might counter stereotypes,” Lindau told reporters in a conference call. “If we regard older people as asexual, particularly as physicians, we really miss an opportunity to do important counseling and interventions for people who may benefit from them.” – CNN Virtual porn can be just as, if not more, satisfying than the real thing, asserts Sadako Shikami, a “Second Life” escort, putting emphasis on Second Life’s sex-related users, scripts and objects as being the pinnacle of today’s virtual, interactive sex. Regarding the current state of virtual porn online, “even though a real person created it, it’s just a picture, a painting, a special effect. The main difference between hentai anime or Poser porn and Second Life porn is that there’s a real person behind the avatar, or the furry, or the cartoon,” maintains Sadako. “You can live out your wildest fantasies with a real person who shares them.” Development agencies have conventionally viewed sexuality as a health issue. Sex has been regarded as a source of danger, harm and disease. The words `love’, `desire’ and `pleasure’ are absent from the development lexicon. – Institute of Development Studies, Sussex Germany’s legal sex industry is estimated to make $18 billion annually [2006]. Meaningful sex has to be value based. Values are personal. Each situation that has sexual energy in it, involves the whole human being and their entire value system. My values may be different from yours, and I have no right to be the moral judge of anyone’s values. It is important, however, to have core values, and respect them. Without values, we become spiritually bankrupt. Sexual experience will never cause problems and will always be joyful, if lovers share the same values. – Deepak Chopra The growth of electronically mediated sex will presumably reduce the number of flesh-to-flesh sex acts. There are millions of people in the industrialized world who spend significant amounts of time and money on Internet porn, sex chat, voyeur cams and interacting with sexual partners through Web cams and audio interfaces.These media will soon be joined by “haptic” and “teledildonic” equipment that will communicate a partner’s caresses and allow you to feel them. Extrapolating to the latter 21st century, when full nanotechnology-based virtual reality is in use, we will be able to have as high-bandwidth a sexual relationship electronically as in the flesh. That will probably mean a lot more casual e-sex and more commercial e-sex. But for those special someones it will also mean more profound sex.Direct control of our brains will also mean that masturbation will be a lot more direct than the current manual methods. We will be able to directly stimulate our sexual pleasure centers pretty much invisibly, and as often as we like. Luckily we won’t have to drive our cars manually anymore, or things could be very dangerous on the road. – James Hughes, Executive Director, IEET, bioethicist and sociologist Catching sight of a pretty woman really is enough to throw a man’s decision-making skills into disarray, a study suggests. The men’s performance in the tests showed those who had been exposed to the “sexual cues” were more likely to accept an unfair offer than those who were not. Dr Siegfried DeWitte, one of the researchers who worked on the study, said: “We like to think we are all rational beings, but our research suggests … that people with high testosterone levels are very vulnerable to sexual cues. The researchers are conducting similar tests with women. But so far, they have failed to find a visual stimulus which will affect their behaviour. – The Royal Society 2006 Worldwide Pornography Revenues Next Event the future of SexualityThursday, November 29, 2007Registration: 18:30-19:00, Conference: 19:00-21:15Where: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of the Nieuwmarkt]The conference language is English. The speakers areMarie-Louise Janssen, Lecturer, Department of political science, Gender Studies, University of AmsterdamPaid Sex and Public Space Melissa Gira, Editor, Sexerati.com, San Francisco“The Story of i”: Sex in the Information Age Luc SalaSexuality: the back door into our essence Moderated by Mirjam Schieveld, Head of the Summer Institute, International School for Humanities and Social Sciences Supporter: Waag Society Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com November 8:  Sexuality in the 21st Century?October 22:  Alexandria burned – securing knowledge access in the age of GoogleSeptember 6:  Are chimeras part of our future?September 1:  Importance of Multiculturalism Expertise, and a Program to Acquire ItSeptember 1:  Four Planets News about the Future Positive message for cod in the North Sea The North Sea cod stock declined severely during the late 1990s and early 2000s. The fishing pressure on this stock has been too high for many years and the number of young fish has been very low. Martin Pastoors, ACFM Chair: “Our scientific surveys show that the number of young fish has increased, although only to half of the long term average. These young fish could contribute substantially to the recovery of the North Sea cod stock. We also observe a decrease in mortality which is a welcome signal in response to the management efforts from the past year. But it is not enough. We recommend constraining catches in 2008 to less than 50% of the 2006 catches. And this should include measures to constrain discards and illegal catches. This should give these young fish the opportunity to grow and to reproduce and thereby to contribute to the recovery of this important fish stock.” Electronic Nose A tiny “electronic nose” that MIT researchers have engineered with a novel inkjet printing method could be used to detect hazards including carbon monoxide, harmful industrial solvents and explosives. The prototype sensor consists of thin layers of hollow spheres made of the ceramic material barium carbonate, which can detect a range of gases. Using a specialized inkjet print head, tiny droplets of barium carbonate or other gas-sensitive materials can be rapidly deposited onto a surface, in any pattern the researchers design. Tuller, professor in the Department of Materials Science and Engineering: “The way we distinguish between coffee’s and fish’s odor is not that we have one sensor designed to detect coffee and one designed to detect fish, but our nose contains arrays of sensors sensitive to various chemicals. Over time, we train ourselves to know that a certain distribution of vapors corresponds to coffee.” 2007 Horizon Report   2007 Horizon Reporta collaboration betweenThe New Media Consortiumandthe EDUCAUSE Learning initiative The annual Horizon Report describes the continuing work of the NMC’s Horizon Project, a research-oriented effort that seeks to identify and describe emerging technologies likely to have a large impact on teaching, learning, or creative expression within higher education. The Horizon Advisory Board again reviewed key trends in the practice of teaching, learning, and creativity, and ranked those it considered most important for campuses to watch. Trends were identified through a careful analysis of interviews, articles, papers, and published research. The six trends below emerged as most likely to have a significant impact in education in the next five years. They are presented in priority order as ranked by the Advisory Board. The environment of higher education is changing rapidly. Costs are rising, budgets are shrinking, and the demand for new services is growing. Student enrollments are declining. There is an increasing need for distance education, with pressure coming not only from nontraditional students seeking flexible options, but from administrative directives to cut costs. The “shape” of the average student is changing, too; more students are working and commuting than ever before, and the residential, full-time student is not necessarily the model for today’s typical student. Higher education faces competition from the for-profit educational sector and an increasing demand by students for instant access and interactive experiences. Increasing globalization is changing the way we work, collaborate, and communicate. China, India, and other southeast Asian nations continue to develop skilled researchers and thinkers who contribute significantly to the global body of knowledge and whose work fuels much innovation. Additionally, globalization of communication, entertainment, and information provides students with wider perspectives and resources than ever before, placing them in a new and continually changing learning space. Information literacy increasingly should not be considered a given. Contrary to the conventional wisdom, the information literacy skills of new students are not improving as the post-1993 Internet boomlet enters college. At the same time, in a sea of user-created content, collaborative work, and instant access to information of varying quality, the skills of critical thinking, research, and evaluation are increasingly required to make sense of the world. Academic review and faculty rewards are increasingly out of sync with new forms of scholarship. The trends toward digital expressions of scholarship and more interdisciplinary and collaborative work continue to move away from the standards of traditional peer-reviewed paper publication. New forms of peer review are emerging, but existing academic practices of specialization and long-honored notions of academic status are persistent barriers to the adoption of new approaches. Given the pace of change, the academy will grow more out of step with how scholarship is actually conducted until constraints imposed by traditional tenure and promotion processes are eased. The notions of collective intelligence and mass amateurization are pushing the boundaries of scholarship. Amateur scholars are weighing in on scholarly debates with reasoned if not always expert opinions, and websites like the Wikipedia have caused the very notion of what an expert is to be reconsidered. Hobbyists and enthusiasts are engaged in data collection and field studies that are making real contributions in a great many fields at the same time that they are encouraging debate on what constitutes scholarly work – and who should be doing it. Still to be resolved is the question of how compatible the consensus sapientum and the wisdom of the academy will be. Students’ views of what is and what is not technology are increasingly different from those of faculty. From small, flexible software tools to ubiquitous portable devices and instant access, students today experience technology very differently than faculty do, and the gap between students’ view of technology and that of faculty is growing rapidly. Mobile phones, to name just one example, are very different tools to students than to faculty; rather than being mere tools for voice communication, these devices store music, movies, and photos, keep students in touch with their friends by text and voice, and provide access to the wider world of the Internet at any time Recommended Book Sexuality – Key Ideasby Jeffrey Weeks Most of us are programmed into thinking of our sexuality as a wholly natural feature of life. But sexual relations are just one form of social relations. Sexuality has both a history and a sociology — it is not simply a matter of biological or psychological drives. Drawing on the analysis of Michel Foucault and other key thinkers, this new edition of Sexuality examines the subject in terms of social, moral and political issues, and features new material on AIDS, queer theory and postcolonial perspectives on race. This book provides an indispensable, comprehensive introduction to the sociology of sexuality, discussing its cultural and socio-historical construction, its relationship with power, and the state’s involvement in its rationalization and regulation. Piccard closer to the sun After four years of research, studies, calculations and simulations, the Solar Impulse project has entered a concrete phase with the construction of an initial prototype with a 61-metre wingspan, referred to by its registration number “HB-SIA”. Its mission is to verify the working hypotheses in practice and to validate the selected construction technologies and procedures. If the results are conclusive, it could make a 36-hour flight – the equivalent of a complete day-night-day cycle – in 2009 without any fuel. Two airplanes on the way to success Construction of the first prototype, the HB-SIA, began in June 2007 and will last until the summer of 2008. Test flights should start in autumn 2008, with the objective of completing the first night flight in 2009.Another plane will then be developed to attempt to fly several 24-hour cycles consecutively, leading to the first trans-Atlantic flight in 2011, and then the first round-the-world flight. The BH-SIA’s mission This is a “basic” prototype airplane. The instrument panel will be reduced to the essentials, and with a non-pressurized cockpit it will be unable to fly above 8,500m. It will be a first approach at optimizing the balance between energy consumption, weight, performance and controllability. The goal is not to try to fly around the world and indeed the HB-SIA is not built to do so. The objectives at this stage areTo validate the computer simulation results, the technological choices and the construction techniques.To test an unexplored area of flight: never before has an airplane succeeded in flying with these size, weight and speed characteristics.To store sufficient solar energy during the daytime to demonstrate the feasibility of a day-night-day cycle (36-hour flight). Example of energy efficiency Current solar airplanes are not designed to store energy and therefore have to land in cases of insufficient sunlight (clouds or night time). In so doing they mark the limits of solar energy. Other projects are seeking to fly remote controlled solar drones or hydrogen-powered airplanes. To demonstrate the formidable potential of renewable energies, Solar Impulse intends to place the bar much higher and have a piloted aircraft fly night and day without fuel.But how do we succeed with a mission like this, when we know that with present-day technologies and performances, every square metre of photovoltaic cells can supply only 28 watts – the equivalent of an electric light bulb – to the propeller continuously over a 24-hour period? In other words, how can an airplane fly on the energy consumed by a supermarket window? It is impossible without a complete optimization of the airplane and without a drastic reduction in its energy consumption. Only a machine of disproportionate dimensions (61 metre wingspan) and very light weight (1500 kg) will be able to fly sufficiently slowly (45 km/h) to operate off the available energy!. The Solar Impulse engineers have therefore had to develop a totally new type of airplane, made possible by innovative technologies, in which everything is new, everything is different: aerodynamics, structure, manufacturing methods, type of propulsion, flight domain …In some ways it looks like a large aircraft, in others more like a glider. It has the wingspan of the Airbus A340 and the wing load of paragliders and delta planes. In relation to its size, it must be eight times lighter than that of the best existing glider. This poses the problems of:constructing a structure with this wingspan and such a low weight;finding the balance between stability and manoeuvrability, in other words how to make an airplane of this size and with such a low wing load pilotable? A model of high technology The project will be successful only if it can achieve performances which are still unknown today, achieved by a combination of practical experimentation and complex computer simulations.To achieve this, a multi-disciplinary team of 50 specialists from six countries, based in Dübendorf and Lausanne, assisted by a further roughly 100 outside advisers, are pooling their very specific experiences to create the necessary synergies. It is only by combining the demands of the designers, equipment suppliers, constructors and pilots that an airplane can be built to such atypical specifications. Research initiatives have had to be undertaken and new solutions called into play in a number of sectors – conception, aerodynamics, energy efficiency, structure, composite materials and manufacturing procedures – both for each component individually and for the assembly as a whole.An elegant example is the extreme precision achieved in the use of composite materials: for example stretching carbon sheet just a few tenths of millimetres thick over lengths of up to 20 metres. As the Project CEO, André Borschberg, says, “Anything that doesn’t break is potentially too heavy!”The fragile solar panels also had to be flexible in flight. How do we use cells as both energy generators and wing surface, without breaking when the airplane encounters turbulence?Of course, all this represents the management challenge of bringing together individualists who are as bold as they are creative, getting them to work as a team and motivating suppliers to move beyond their customary limits. A symbol for our society For Bertrand Piccard, the initiator and president of the project, this airplane is the symbol of the new technologies that our society ought to be capable of rallying behind it in order to economize the energy resources of our planet.Solar Impulse, in this sense, really means what its name says. The sun provides the energy, but the impulse to use it has to be transmitted to people who are ready to receive it and carry it further.In any case, it demonstrates the importance of tomorrow’s adventures being linked to the search for a better quality of life. Bertrand Piccard – President and initiator of the project Descended from a dynasty of explorers and scientists who conquered the heights and depths of our planet, Bertrand Piccard seems predestined to perpetuate one of the greatest family adventures of the 20th century. As psychiatrist, aeronaut, internationally renowned public speaker, president of the humanitarian foundation “Winds of Hope” and roving ambassador for the United Nations, he aspires to combining his scientific family heritage with his commitment to exploring the great adventure of life.Pioneer of free flight and of ULM in Europe and winner of the first transatlantic balloon race (the Chrysler Challenge 1992), Bertrand Piccard was also the initiator of the Breitling Orbiter project. His success as flight commander of this first non-stop, round-the-world flight in 1999, catapulted him to the front of the stage as a “savanturier”.Following this success, he received the Legion of Honour, the Olympic Order and the highest distinctions from the International Aeronautic Federation, the National Geographic Society and the Explorer’s Club. Today, Bertrand Piccard takes off with Solar Impulse, in pursuit of a new dream. Inventions Take-A-Seat 3-IN-1Take-A-Seat is the world’s first vehicle-mounted collapsible chair. It attaches to the vehicle’s receiver hitch while in use and travel. The unit converts to a handy 3-place bike rack and a cargo/cooler carrier.  TTI-Blakemore “Rod Floaters” : Fishing Rod FloaterHave you ever had a fishing rod fall overboard and sink to the bottom of the lake? Have you seen unattended fishing rods pulled into the lake by fish or accidentally thrown into the lake by a child or someone learning to fish and cast their line? Wouldn’t it be nice to have insurance against this happening?  Strike Out StrippzThe amazing new Strike Out Strippz Pitching Glove plus over 60 minutes of video instruction on pitching techniques, mechanics and drills will teach you how to throw strike after strike. Even the professional baseball players, including the Yankees, are using the Strike Out Strippz gloves to improve upon their skills. Every level, from the youngest T-Ball player, elementary to college, and professional will find the benefits to be fool proof – so much so, it is guaranteed to give results. This pitching glove is the easiest way to learn perfect pitching mechanics quickly and simply! It will change young lives by improving their performance and self confidence almost immediately. USB & lighter combinationWe would like to present you the novelty on the USB market… memlite is THE combination of a lighter and an USB flash drive – portable, unique and trendy!  Windsor-NotThe Windsor-Not is a Jewelry Implementation of the Windsor Knot . It works for any mans tie ans is useful for any man that has difficulty typing a traditional tie. It also offers more comfort than a traditional ties with no pressure or discomfort (choking). The Windsor-Not (Not a Windsor Knot) was invented to help a Man wearing a tie have a painless experience, easy, and more interesting. There is also a Windsor-Not for women. It is a smaller version and is used to secure scarfs. Made as custom jewelery Items can express the design of any vanity. Agenda November 2918:30 – 21:15    the future of SexualityLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam January 3118:30 – 21:15   the future of FashionLocation: February 2818:30 – 21:15   the future of NanoEnergyLocation: March 2718:30 – 21:15   the future of Ecological ArchitectureLocation: Rotterdam April 2418:30 – 21:15   the future of MoneyLocation: May 2918:30 – 21:15   the future of ChildrenLocation: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] June 2618:30 –   Taste of Diversity – the future of INDIALocation: Club of Amsterdam Open Business Club   Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …

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Club of Amsterdam Journal, November 2007, Issue 97

Content Sex, The Internet’s Own WastelandNext EventClub of Amsterdam blogNews about the FutureThe Future of Human EvolutionRecommended BookThe Oceans of the FutureHousehold Robots Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to our Club of Amsterdam Journal. “Humans have basically been the same anatomically for about 100,000 years – so what is safe to say is that if we enjoy it now, then so did our cave-dwelling ancestors and everyone else since, experts say.” Old testament: “Abraham’s marriage was a crossover between polygamy and monogamy. He had servants and maidens, and at the same time would lead a monogamist conjugal life along with Sara. She was sterile and felt jealous towards the women who surrounded him and from who bore children, mostly those whose sons were of the male sex.” “In a Roman household sex was in plentiful supply. Except, so it seems, between the actual married couples. The existence of slaves in the house naturally mean that, particularly the men, but also the women (although with the risk of pregnancy and disgrace), had access to sex whenever they so required.” “The most difficult aspect of sex, widely acknowledged both by physicians and by priests, was its highly pleasurable nature, an aspect variously thought to indicate its inherently natural and/or sinful qualities. As a consequence of this duality, sex was most often depicted in extreme ways that ignored the well-balanced middle ground inhabited by most medieval people.” “Many historians and psychologists see the late 1800s as a kind of watershed period for sexuality in the Western world. With the industrial revolution pushing more and more people together – literally – in dense, culturally-mixed neighborhoods, attitudes towards sex became more liberal.” “The liberalization of sexuality kicked into high gear by the 1960s with the advent of the birth control pill, letting women get in on the fun and act on the basis of desire as men always had.” From an informal 2005 global sex survey sponsored by the condom company Durex: “Just 3 percent of Americans polled called their sex lives “monotonous,” compared to a sizable 26 percent of Indian respondents. While 53 percent of Norwegians wanted more sex than they were having (a respectable 98 times per year, on average), 81 percent of the Portuguese were quite happy with their national quota of 108 times per year.” Join our next Season Event and share your thoughts the future of Sexuality – November 29, 18:30-21:15Where: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam Felix Bopp, editor-in-chief Sex, The Internet’s Own Wasteland   by Melissa Gira, Editor, Sexerati.com, San Francisco The nymphs are departed.And their friends, the loitering heirs of city directors;Departed, have left no addresses.– T. S. Eliot I don’t mean to lay the blame at your feet, internet, but I am. How abysmal, how easy. In the morning there are sex bloggers on both America’s coasts (and in the middle, too, but there are fewer, or at least, fewer who say so) searching you for signs of intelligence, and just coming up pale and empty. For fuck’s sake, Technorati’s WTF? Sex has already been taken over with SEO rubbish, the fate of any social search tool that sex is allowed to traffic in (Yahoo killed theirs, and what of you, Mahalo?). Want to cry into your tea with less of a community of users driving your tears? Just customize your Google homepage to sex story feeds (here, I’m not territorial, are a few of mine: “sex study,” “sex research,” “sex science”) and read, weep, repeat. SEX NEWS IS BAD NEWS. Sex news tracked on the Web even more so. Sex news tracked by an untrained public? Just hand me my Hitachi and the handcrank generator, or something with enough batteries to get me off until the future arrives for real, please. So what, then, would break through the internet wasteland of sex, where scandal passes for conversation and teaching people how to have an orgasm (so long as we don’t track your IP or tell your blogroll) and not get HIV is still seen as the apex of sex education? These are all still vital acts, yes, but they are not the whole picture of sex, not hardly. In fact, the more we focus on the endgame — coming, not dying — we lose the big picture, of why this information might be hard to come by in the first place. What sex media would make a dent in this? Can sex media make a dent? Sex blogging at first seemed the answer: of course, people have been blogging sex since before blogging was blogging, and when blogging broke into genres — prematurely, I say, but of course, it brought advertisers with it — sex blogging itself went a bit stale. Is it good for the state of sex to just fill the web with more and more and more stories of all the ways we could, do, would fuck? Is it good for the state of sex to just say more — or ought we consider how to speak more smartly of sex? Blogging is just a platform, blogging could be what we like, and FTW, Sexerati is not going to get all Andrew Keen on sex & the web, but what if it did? What if we dosed the sex web with a bit more erati – the gleeful elitism of sex that we supposedly dare not go there with? Sex is to be celebrated, sure, and people everywhere need better sex education, sex skill-building, sex comfort even. But what else? Sex culture. Sex lit. Sex analysis. Sex theory. Sex happenings. Sex community. Sex smarts, in other words, that fill the needs of not just the individual, but the sexual body politic. Sex that serves a civic duty, yes! Sex that can be spoken from the rooftops and straight on through them, not just confined within a textfield. There’s no argument that the internet has given rise to new sexual speech. Foucault, Sedgwick, Rubin, all would rejoice a little. Now, though, surrounded by new online sex acts each day, is it not time to apply a bit of a critical eye to how sexuality is produced by the internet? How we play a part in the production of sex in not just our reading, linking, and tagging, but in what we don’t even think to look for? the piece is offered to you under a Creative Commons Licensehttp://creativecommons.org/licenses/by-nc-nd/3.0/ Melissa Gira is a speaker at our event about Next Event the future of SexualityThursday, November 29, 2007Registration: 18:30-19:00, Conference: 19:00-21:15Make your reservation and book online  Ticket CornerWhere: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of the Nieuwmarkt]The conference language is English. The speakers areMarie-Louise Janssen, Lecturer, Department of political science, Gender Studies, University of AmsterdamPaid Sex and Public Space Melissa Gira, Editor, Sexerati.com, San Francisco“The Story of i”: Sex in the Information Age Luc SalaSexuality: the back door into our essence Moderated by Mirjam Schieveld, Head of the Summer Institute, International School for Humanities and Social Sciences Supporter: Waag Society Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com November 8:  Sexuality in the 21st Century?October 22:  Alexandria burned – securing knowledge access in the age of GoogleSeptember 6:  Are chimeras part of our future?September 1:  Importance of Multiculturalism Expertise, and a Program to Acquire ItSeptember 1:  Four Planets News about the Future Microbial Fuel Cells Produce Hydrogen from Waste WaterProfessor Bruce Logan introduces the „BioElectrochemically-Assisted Microbial Reactor“ (BEAMR). Microbial fuel cells (MFCs) represent a completely new method of renewable energy recovery: the direct conversion of organic matter (e.g. sewage waste) to electricity using bacteria. A Penn State research group headed by Dr. Bruce Logan is working on developing MFCs that can generate electricity while accomplishing wastewater treatment. Bacteria that feed on vinegar and waste water zapped with a shot of electricity could produce a clean hydrogen fuel to power vehicles that now run on petroleum. These microbial fuel cells can turn almost any biodegradable organic material into zero-emission hydrogen gas fuel. Organic TVs OLEDs are a flat display technology, made by placing a series of organic thin films between two conductors. When electrical current is applied, a bright light is emitted. OLEDs have the following advantages over today’s LCD or plasma displays: Exciting displays – new types of displays, that we do not have today, like ultra-thin, flexible or transparent displays. Low power consumption – OLEDs are a far better choice for portable devices. It also makes OLEDs much more environmental friendly, and a candidate to be the white-light “bulb” of the future Greater brightness – The screens are brighter, and have a fuller viewing angle. Better durability – OLEDs are very durable and can operate in a broader temperature range Lighter weight – the screen can be made very thin, and can even be ‘printed’ on flexible surfaces Sony will start selling OLED TVs in December 2007. But these will be small and pricey. The main issue is the lifetime – OLED displays degrade after a certain time – and also production cost are still high. Theoretically OLEDs may become cheaper than LCD. Samsung has published their OLED roadmap for the coming years. In 2008 they want to have 3.5 to 7 inch displays – for ultra-mobile PCs or PDAs. In 2009 they will have 14″-21″ panels, to be used in laptops and desktop monitors. In 2010 they expect to commercialize 40″/42″, Full HD OLED TVs. The Future of Human Evolution   by Chris Thomson, School of Consciousness Although there is much said and written about the history of human evolution, very little is said and written about the future of human evolution. Nearly all discussion about the future is about the future of technology, the future of society, and the future of the planet (climate change, resources etc). There is almost no discussion about the future of the human being as such. Perhaps this is because there is a widespread, if unstated, assumption that, in evolutionary terms, we have come about as far as we are going to go, and that all that remains for us to do is to find ways of solving our seemingly intractable problems and otherwise living fulfilling lives. I take a very different view. Although I agree that it has become a matter of critical urgency that we find ways to solve the many problems that we have created for ourselves (and for the rest of nature), I also believe that we are very unlikely to be able to do this until we give high priority to the development of ourselves as human beings. Clearly, this needs some explanation, particularly when it is widely believed that all we have to do to solve our problems is change the behaviours that seem to be causing them. While it is obviously true that changing our behaviours would make a big difference – to climate change, crime, war, illness and poverty, to name just a few – I do not think that this will be sufficient in itself, nor do I think that it will be sustainable in the long run. Unless and until we change ourselves at a very deep level, changes at a superficial level (i.e. behavioural) are likely to be only temporary. The likelihood is that we will eventually revert to problem-causing behaviours simply because the deeper psychological, cultural and spiritual causes of these behaviours will have gone unrecognised and unaddressed. That said, I am by no means suggesting that we ignore the need for behavioural change. They are clearly much better than doing nothing, some of them may turn out to be relatively permanent, and at least they buy us much needed time while we turn our attention and energy to the deeper root causes of our problems. I do not wish to say much about why we are in such a mess – I prefer to focus on the way forward – but I would like to lay out the proposition that, for a host of reasons, we have, over the millennia, allowed parts of the human being to evolve at the expense of the other parts. When I contemplate the future of human evolution, I see it mainly as the evolution of important parts of ourselves that we have neglected or denied for so long. To express this as simply as possible, we have allowed the physical/material parts of the human being to evolve at the expense of the non-physical/spiritual parts. This has had immense consequences. At the social and cultural levels, we live in an age of rampant materialism where material (and economic and financial) values take precedence over all others. And at the level of exploration and understanding, our dominant knowledge system, science, focuses almost exclusively on the physical. It is no exaggeration to say that, for most people, including most scientists (I assume), the universe and everything in it, ourselves included, is entirely physical in nature. Any experience or phenomenon that appears to contradict this should be ignored, denied or explained away. That this is causing metaphysical confusion, to say the least, is evident in the kinds of discussion typified by Richard Dawkins and “The God Delusion”. It is a sterile discussion because it will go nowhere until Mr Dawkins and the many who share his views recognise that it is possible, and desirable, to have a very different experience of the world. That materialism is causing many of the world’s problems, including crime, war, much illness, much poverty, not to mention climate change and other damage to the biosphere, is obvious to all with eyes to see. The challenge – and it is a very big challenge – is that the only reality for the majority of people today is the physical/material reality. That is not entirely true, for many people report having “extraordinary” experiences, but there is nowhere in modern culture to place these experiences, so they tend to get put to one side and eventually ignored. I believe that the current situation – the prevalence of materialism and the prevalence of a physical/material worldview in science – will change only when we change, in other words only when we evolve as we are capable of evolving. We need to move on to the next major stage of human evolution. Clearly I cannot be certain about this, but I have a very strong sense that the time has come to awaken and develop parts of ourselves that we have ignored and denied for far too long – in essence, the non-physical/spiritual parts. The big difference, I believe, on this occasion is that this will be conscious evolution, in the sense that we will know what we are doing and why we are doing it. We shall be doing it for at least three good reasons: to get beyond materialism; to open science up so that it becomes science of the whole, as distinct from science of the (physical) part; and to show ourselves, in very tangible ways, who we really are and what we are capable of becoming. Recommended Book Handbook of the Evolution of Human Sexualityby Michael R. Kauth Humans are inherently sexual creatures, and human culture is essentially a sexual culture. This edited volume helps to explain “why” humans are so consumed with sexuality. The volume’s primary theme is the evolution of human sexual attraction: that is, evolved human sexual psychologies. Scholars from a variety of fields, including anthropology, primatology, psychology, and biochemistry, discuss human (hetero)sexual attraction, mating/reproductive strategies, and mate preferences from the perspective of Evolutionary Psychology. Three authors also present theories of same-sex sexual attraction. A secondary theme is the explication of sexual concepts and implicit assumptions about sexuality. Scientists and scholars in the multidisciplinary field of sexology often employ common but imprecise concepts that are loaded with personal and discipline-specific assumptions that are rarely acknowledged and even more rarely discussed. In this volume, contributors attempt to define specific sexual concepts and discuss their assumptions about sexuality. The volume concludes with an analysis of how contributors used sexual language and their avoidance of the concept of “sexual orientation”. The Oceans of the Future UN Atlas of the Oceans Vision for the Future The future of the people of the Earth and the future of the World Ocean are tightly connected. The tendency for humans to use and control the Ocean is explained by the enormous potential of its resources. The Ocean should contribute to feeding the increasing World population, and satisfy the needs of the energy and raw materials industries which are presently being depleted on land. The Ocean is the cradle of life on our planet. It should remain that way, with an environment favourable to the replenishment of life. The only scientifically-justified strategy for using the Ocean environment wisely is to guarantee its rational use, balanced with the protection of the unique marine communities. The foundation for “Oceans of the Future” is Man and the Ocean, a CD-ROM produced by the Russian Head Department of Navigation and Oceanography (HDNO). Present Construction & Designs for the Future Future use of the resources of the Ocean and development of commercial relations requires the expansion of construction projects . Ancient Man could only rely on practical knowledge and simple tools. However, modern nautical architectural science and practice rests on an already-developed theoretical base with models showing the natural movement of waters and an extensive network of observations on the land and sea. These observational data are widely used for designing construction projects of commercial structures on the Ocean. Bold Projects for the Future The World Ocean – the present storehouse of raw materials and energy, is the acknowledged source for the future of Mankind. The progress made in science and engineering has pushed aside obstacles and barriers for forward thinking and commercial development of maritime projects. The acute shortage of land in many countries, the complexity of entering and leaving existing waterways to a majority of ports, the increasing tendency towards the use of resources of the World Ocean and the strengthening of requirements in the battle against pollution of the environment – all of these factors have brought new life and meaning to ideas for the construction of new ports, industrial facilities, anchorage zones, etc. on artificial islands. There are many architectural designs for ocean cities. The “Ocean Venice” project deserves special attention. An artificial island holding up to 30,000 people, would be erected 28 km from the east coast of Great Britain, over a depth of 10 m of water. The city, shown here in an artist’s concept, appears to have a step-like wall, similar to that of a huge amphitheatre. Power stations, fuelled by locally-supplied underwater natural gas, would be located on the perimeter. This artificial island would be built on a concrete and rock base. The wall of the amphitheatre would serve to protect the city from winds, and the upper, circular tiers will be used for living accommodations, joined together by escalators. As the depth to the sea floor increases, the cost of fixed, artificial islands sharply increases. Therefore, a great deal of interest has been shown in the concept of “floating islands”. Building islands that float is a widely used practice. In the port city of Valdez, Alaska, a floating container terminal has been built, consisting of two sections which are anchored, and are connected to the shore by two steel bridges. Floating islands will be constructed from concrete and steel designs, which are intended for accommodating factories or shipyards. To keep them in place, there will be anchor pilings, or supports fixed to the sea bed. Along Arctic coastlines, artificial areas could be created by using islands formed by pack ice. The floating city project – an industrial complex for extracting and shipping mineral wealth from the sea floor Industrial complexes built on the sea floor will need a maintenance base on the Ocean surface. It will represent a floating city, the body of which is constructed from steel or steel and concrete. In this city – base, it will be necessary to install a high-power electrical facility, repair plant, shops, storage, and other buildings needed to service an underwater industrial business, and to maintain the normal life of the people living there. From the city – base there will have to be transport vessel moorings, ensuring access to the shore. Even storms will not be disruptive for such a city, because their effects will be greatly dampened by a pneumatic breakwater made from plastic pipe with sets of holes. The breakwater pipe will surround the entire city area, incorporating a compressor station. If there are small waves on the sea, the breakwater does not operate, but as soon as the size of the waves become menacing, automatic control units will activate the compressors. A floating-port project built of steel and reinforced concrete The floating island can be a marine port which will ensure safe mooring of large-tonnage vessels. Cargo vessels and tankers can deliver minerals and petroleum extracted from the sea floor in such ports. Engineers have produced a huge horseshoe design for this type of floating facility, with protected spaces inside, serving as a port of call for these vessels.There are already artificial ports with well-arranged terminals for cargo handling situated at significant distances from the shore. Fishing by underwater trawlers Underwater oil tanker of the future A recreation facility built in Australia Cruise liner of the 21st century The floating airport of future Household Robots By the end of 2007, 4.1 million robots will be doing jobs in homes, says the report by the UN Economic Commission for Europe and the International Federation of Robotics.As well as the vacuuming, they will take over tasks like mowing the lawn, cleaning pools, and washing windows. Service robots for personal and private use: about 2.44 million units for domesticuse and about 1.1million units for entertainment and leisure sold up to end 2005 Service robots for personal and domestic use are recorded separately, as their unit value is only a fraction of that of many types of service robots for professional use. They are also produced for a mass market with completely different marketing channels. So far, service robots for personal and domestic use are mainly in the areas of domestic(household) robots, which include vacuum cleaning and lawn-mowing robots, and entertainment and leisure robots, including toy robots, hobby systems and education and training robots. The market for robots for handicap assistance is still small, but is expected to double in the next four years. Robots for personal transportation and home security and surveillance robots will also increase in importance in the future. Up to the end of 2006, accumulated sales of vacuum cleaning robots resulted in 2.35 million units. At the end of 2006, the stock of lawn mowing robots amounted to 91,000 units. It is projected that sales of all types of domestic robots (vacuum cleaning, lawn-mowing, window cleaning and other types) in the period 2007-2010 could reach some 1.34 million units.  Yujin Robotics of Korea introduces the nanny robot. The iRobi, is described as an internet-based family robot. iRobi can take and edit photos, combine nursery rhymes with robot dances, provide fairy tale-based tutoring and even accept your custom programming. Scooba, the floor-scrubbing robot from  iRobot. These smart, efficient robots prep, wash, scrub and squeegee tile, linoleum and sealed hardwood floors so you don’t have to! Scooba navigates throughout each room and uses a 4-stage cleaning system to prep, wash, scrub and squeegee sealed hardwood, tile and linoleum floors. The PaPeRo from   NEC Personal Robot Research Center has been researched and developed with the intention of its being a partner with human beings and its being able to live together with them.For this reason, it has various basic functions for the purpose of interacting with people: Face detection, facial identification, face tracking and condition detection feedback. It has a vocabulary of about 550 words. It can also connect to the Internet, so if you ask it what the weather is going to be, it will link up to a weather site and report its findings. MyFountain from  digital beverages is a stainless steel, robo-bartender that can serve you hot, cold, carbonated, alcoholic and non-alcoholic beverages like sodas, juices, vitamin enhanced water, beer, liquor, mixed drink cocktails, and even wines. It allows you to personalize your drink and create your own, personal beverages. It knows exactly what you like because you program it specifically to your tastes. If you don’t know what to make, there is even an online drink recipe generator that will help you out. ConnectR from  iRobotis a mobile webcam with microphone, speakers and headlight. The device has been designed for busy parents and distant grandparents seeking greater connection with their kids, grandkids and pets. Agenda The Season Events are on ThursdaysRegistration: 18:30-19:00, Conference: 19:00-21:15 November 2918:30 – 21:15    the future of SexualityLocation: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of Nieuwmarkt] January 3118:30 – 21:15   the future of FashionLocation: February 2818:30 – 21:15   the future of NanoEnergyLocation: March 2718:30 – 21:15   the future of Ecological ArchitectureLocation: Rotterdam April 2418:30 – 21:15   the future of MoneyLocation: May 2918:30 – 21:15   the future of ChildrenLocation: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] June 2618:30 –   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club   Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …

- Club of Amsterdam

Club of Amsterdam Journal, December 2007, Issue 98

Content Conserve New DelhiNext EventClub of Amsterdam blogNews about the FutureInformation Society and Health: Linking European PoliciesRecommended BookNano FashionPlanetary Coral Reef FoundationClub of Amsterdam Open Business Club Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Conserve New Delhi Recycling plastic bags in New Delhi into beautiful consumer goods brings jobs and dignity. Conserve New DelhiRecycling plastic bags in New Delhi into beautiful consumer goods brings jobs and dignity.It’s not paper. It’s not cloth. Neither is it some new fancy Du Pont material.It’s recycled polythene bags! CONSERVE, a non-profit organisation, using a blend of creativity, design & innovation have turned, what was once a dull environmental hazard, into a clean, funky and fashionable material, from which have been crafted a range of appealing handbags and fashion accessories.”We don’t just stop there! With the support of the Asian Development Bank, we are currently working on a project to generate income, through the production of this material, for the less advantaged communities in Delhi.We’re sure you and your customers are going to love this exciting new product. We hope that you, like our many other buyers, will also support our efforts to help save the environment while providing a source of income to the urban poor.” What’s the material that Conserve’s products made of?The material is recycled polythene bags that are picked up from Delhi’s streets every day. We call this material HRP-Handmade Recycled Plastic.How do we get all these colors? Are they dyed? Or Printed?No! We use no coloursor dyes. We combine creatively the many colours of waste plastic to achieve the resultant colours.Is this process environmental friendly?Yes. Compared to conventional recycling process our proprietary process uses much less energy and causes no pollution. Additionally, this helps reduce the environmental problems caused by plastics.How does it help the Urban poor?Urban waste provides a potential for an income stream for the rag-picking community. Conserve has trained these groups in collecting, sorting and grading of plastic that is then bought by us at remunerative prices for use in making HRP Next Event the future of FashionLifestyle & TechnologyThursday, January 31, 2008Registration: 18:30-19:00, Conference: 19:00-21:15Where: AMFI-Amsterdam Fashion Institute, Mauritskade 11, 1091 GC Amsterdam, Near corner Wibautstraat / MauritskadeThe conference language is English. The speakers areTruus Dokter, It fits! & PeclersParisFashioning the Future Cathal McKee, Founder and Creative Director, CMKWhere technology ends and fashion begins. Stefan Lehner, Recycling DesignerHow can Eco-Design become fashionable? and more. Moderated by James Veenhoff, Programme Director and co-founder of Amsterdam International Fashion Week We would like to thank our supporters:AMFI-Amsterdam Fashion Institute, Innergy Creations, Amsterdam International Fashion Weekand the Instituut voor Media en Informatie Management. Club of Amsterdam blog  Club of Amsterdam blog November 19:  Sex, The Internet’s Own WastelandNovember 8:  Sexuality in the 21st Century?October 22:  Alexandria burned – securing knowledge access in the age of GoogleSeptember 6:  Are chimeras part of our future? News about the Future Saving the forest by the trees Efforts to control global warming have focused largely on protecting forests and limiting the use of fossil fuels, which produce greenhouse gases such as carbon dioxide. Klaus Lackner is on the forefront of a complementary approach, commonly called carbon sequestration. It involves capturing and storing CO2 by technological means. Lackner, the Maurice Ewing and J. Lamar Worzel Professor of Geophysics, is helping to develop a synthetic tree that he says could absorb nearly 90,000 tons of carbon dioxide a year — roughly the amount emitted annually by 15,000 cars. It would stand more than 300 feet tall and 180 feet wide and look like a huge football goalpost with venetian blinds between its uprights. New technology removes microorganisms from fluids Seldon has developed an exciting new technology that reliably removes microorganisms from fluids, without the use of heat, ultra-violet radiation, chemicals, contact time, or significant pressure. This technology has been the primary focus of the company’s efforts to date and is now ready for large-scale production. Seldon’s product has the following attributes: Provides reliably clean water, free of bacteria and virus Effective against all microorganisms in water Does not require high pressure Environmentally benign Simple to operate and requires little maintenance The product takes advantage of the most recent advances in nanotechnology to create a “kill zone” capable of destroying all shapes and all types of bacteria and virus, as well as other pathogenic microbes Information Society and Health: by Information Society Policy Link (ISPL), an initiative of DG Information Society and Media More than 3.000 projects from information society programmes are being analysed, identifying a wealth of concrete results that support EU policies across all of the principal policy areas. By exchanging information and experiences, the Information Society Policy Link initiative helps to leverage the benefits of these activities for European policies. Health is moving centre-stage in European policy. European citizens have a legitimate expectation for high-quality, accessible and sustainable healthcare and, more generally, quality of life. Improving health clearly plays an important role in addressing a number of societal developments like demographic changes, population ageing and labour shortages. As such health issues need to be addressed because of the role they play in achieving Europe’s full potential for prosperity, solidarity and security. These objectives are reflected in the current EU Public Health Programme and the proposed successor programme scheduled to run from 2007 onwards, and contribute to the renewed Lisbon strategy for growth and jobs. The increasing impact of ICT on health is recognised in the i2010 initiative — a European Information Society for Growth and Employment. It proposes a series of practical and applied actions for eHealth under the i2010 strand on inclusion and improving quality of life. The objective is to improve quality of health care while reducing its cost. Actions are designed to speed the takeup of eHealth solutions, remove obstacles to deployment, and support the growth and competitiveness of the eHealth industry. The Commission is also working to provide the essential legal certainty regarding application of Community law to health services and, in parallel, to improve the quality and availability of Health Information for citizens and other health stakeholders. A comprehensive Health Strategy will be adopted in 2007 to provide an overarching, strategic framework for improving health in the EU by supporting and complementing the work of the Member States. eHealth will certainly play a central role in this process, both as an enabler and a driver for change and improvement of health systems. Not only are citizens’ expectations for quality and effectiveness of healthcare increasing but the citizens are also becoming more mobile and participating more actively in the information society. These developments can greatly increase future demand for a more widespread implementation of eHealth tools. Challenges for HealthHealth is an important priority for Europeans. We expect to be protected against illness and disease. We want to bring up our children in a healthy environment, and demand that our workplace is safe and hygienic.When travelling within the European Union we need access to reliable and high-quality health advice and assistance. Healthcare is facing huge challenges. New drugs and advances in medical technologies are opening the way to more effective treatments, while the unravelling of the human genome is leading to totally new treatment regimes. Clinical practices are changing, too, requiring health practitioners to collaborate across disciplines and organisational boundaries.The whole philosophy of healthcare is shifting, towards placing a greater emphasis on health promotion and disease prevention, treating patients at the point of care, and moving towards more proactive self-care. All this is set against an important backdrop of an ageing European population and ever-increasing societal expectations ofhealth. Patients are coming to expect a single point of entry to healthcare services that cuts across organisational boundaries and health services. Healthcare organisations are embracing the opportunities presented by the e-revolution. Providers are looking for ways to deliver health services to the patient as promptly and as locally as possible, while supporting contact and collaboration between healthcare professionals and patients throughout the care episode. Standardised patient medical records already assist the exchange of information between specialist hospital departments. Frequently hospitals have to work with other health agencies and providers as well. Clinical information is shared between different organisations and specialties, such as pharmacies, andsocial and care services. Increasingly, this need extends beyond traditional care environments into the home itself. The European Union has a vital role to play in the health arena through the obligations placed on it by the European Treaties.This role is being explored further. Community actions complement the Member States’ national health policies – as specified in Article 152 of the Treaty – and at the same time bring European added value. Cross-border health threats – for example influenza – and also effects of free movement throughout Europe of both patients and medical personnel need the integrated and coordinated response achieved through better sharing of information at the European level. Health PolicyThe EU Health Strategy, set out in May 2000, aims to integrate all EU health related policies and concentrate resources where the Community can provide real added-value, without duplicating the work of the Member States or international organisations. Building on the 2000 EU Health Strategy and the related Public Health programme (2003-2008), in May 2006 the Commission adopted a Programme of Community Action in the Field of Health covering the period 2007-13.This aims to align future health action more explicitly with the overall Community objectives of prosperity, solidarity and security. Hence, it has three broad objectives: To improve citizens’ health security:Actions will be taken to protect citizens against health threats including working to develop EU and Member State capacity to respond to threats. Objective One will also cover actions in the field of patient safety, injuries and accidents, community legislation on blood, tissues and cells, and international health regulation. To promote health to improve prosperity and solidarity:Actions will be taken to foster healthy active ageing and to help bridge inequalities, with a particular emphasis on the newer Member States. Steps will be taken to foster cooperation between health systems on cross-border issues such as patient mobility and health professionals. Objective Two will also cover action on health determinants such as nutrition, alcohol, tobacco and drug consumption as well as the quality of social and physical environments. To generate and disseminate health knowledge o generate and disseminate health knowledge: under Objective Three, actions will be taken to exchange knowledge and best practice in areas where the Community can provide genuine added-value in bringing together expertise from different countries, e.g. rare diseases and cross-border issues related to cooperation between health systems. Gender health, children’s health and mental health issues will also be addressed. In addition, this Objective will allow for action to expand EU health monitoring and develop indicators and tools, as well as ways of disseminating information to citizens in a user-friendly manner, such as the health portal. Health interests lie at the centre of people’s daily lives. By bringing these issues centre stage and proposing concrete action to meet citizens’ needs and concerns, the new programme will help to reinforce citizenship and to reconnect the EU with its citizens. Many Community policies and actions have an impact on health and health systems across Europe.They are often developed within a different policy logic. Important health determinants cannot be influenced by health policy alone; there is a need for coordinated actions involving other policy areas – such as environmental, social or economic policies.The Commission works with experts in government and academia to improve understanding about the impact of EU policies and actions on health and health systems: how these impacts can be determined and measured, and how they can be taken into account in the policy cycle. Joint strategies and initiatives with other health-related policy areas are an important tool to ensure that health concerns are properly addressed from the start. eHealth: Where the Information Society meets HealthInformation and communication technologies (ICT) are making important contributions to European health policies, and paving the way towards completely new approaches to healthcare provision. ICT supports a two-fold paradigm shift in health delivery: from symptom-based to preventive healthcare and from hospital-centred to person-centred health systems. Use of innovative ICT applications and services in healthcare can: Accelerate the advancement of medical knowledge and improve the understandingof disease-related processes. Empower citizens to become actively involved in managing their own health. Improve the prevention and early diagnosis of many diseases, thus reducing overall healthcare costs and improving citizens’ quality of life. Enhance patient safety. Enable cost-effective management of chronic diseases. Facilitate active ageing and independent living for the ageingpopulation. These synergies are reflected in the close interaction between the EU’s information society policies and activities and those related directly to healthcare. Policy for eHealthIn support of the overall EU Health Strategy, in April 2004 the Commission adopted an action plan on eHealth – under the eEurope initiative which aims to establish a European eHealth Area. Since the launch of the eHealth Action Plan, initiatives have been started in all of the Plan’s main action lines.They include: patient mobility; interoperability and integration; health cards and electronic health records; best (or good) practices; benchmarking and roadmapping; dissemination activities; conferences and special events; and legal, regulatory and other issues. Particular emphasis has been given to the sharing and publicising of eHealth experiences and best practices, and to coordinating the efforts of Member States through developing regional and national eHealth roadmaps.The Member States themselves are becoming more and more active in the field of eHealth. Interoperability of health systems and services is a major challenge for individual Member States and for health sector actors. It is therefore a prime considerationfor both the European Commission and the Member States under the eHealth Action Plan. Interoperability will help resolve a number of pressing issues facing Europe’s healthcare systems and services. These include issues on the supply and demand sides, legal and regulatory issues, market requirements, and demographic and cost pressures. Consequently, interoperability is being tackled at various levels: organisational, technical, functional, and semantic. The eEurope 2005 Action Plan has been superseded by the i2010 initiative, announced by the Commission in June 2005, which forms the information society component of the renewed Lisbon strategy to boost European competitiveness. As the use of ICT grows, so does its impact on society. i2010 recognises this in three ways: making sure that ICT benefit all citizens; making public services better, more cost effective and more accessible; and improving quality of life. In the period 2005-2010, therefore, the practical and applied approach to eHealth is covered within the i2010 strand on improving quality of life. Concerns are mainly with contributing significantly to assuring improvements in quality, access, and efficacy of healthcare at the same time as supporting the growth and competitiveness of the eHealth industry. Implementation of specific i2010 actions on eHealth are supported by a number of independent groups: the i2010 Subgroup on eHealth, representing key decision-makers and leaders of national eHealth initiatives in each Member State; an eHealth Stakeholders’ Group, representing technical, industry, standardisation, user associations and European co-financed projects; and ad hoc expert groups on emergency data sets and ePrescribing. Prime among these is the i2010 subgroup on eHealth which, among other tasks, is advising the Commission on the development of an EU health interoperability policy as it moves towards a Recommendation on eHealth interoperability in 2007. […] This brochure is one of a series describing projects’ policy contributions and achievements covering around 20 policy areas. A separate series focuses on policy initiatives under i2010, the European Information Society for Growth and Employment. In addition, the initiative organises workshops to stimulate dialogue between researchers and policymakers on key policy issues. All publications plus information on policy workshops and other news are available via the ISPL website at:http://ec.europa.eu/information_society/activities/policy_link Recommended Book Techno Textiles 2: Revolutionary Fabrics for Fashion and Designby Sarah E. Braddock Clarke, Marie O’Mahony This book builds on the first edition’s theme of technologically-innovative textiles, with a focus on explaining the textiles and showing their applications in architecture, design, fashion and art. Many of the materials covered have origins in military, space or heavy industry (a shirt, for instance, made partially with metal alloys that “remember” their original shape has roots in the European space program), but have been transformed by engineers, designers, architects and artists into improved (or just different) versions of objects traditionally made with plastic or natural fabric, i.e. three-dimensional embroidery, used for a vascular prosthesis; ceramic-based fabrics that conduct very little heat and make ideal fuel filters and swimwear; and woven polypropylene, as used in architectural applications. Examples are presented in a thoughtful layout that includes hundreds of bright photographs. (Though the “Fashion” section, a fitful marriage of glossy fashion mags and dull techtalk, is lacking in the inspiration department.) The writing, however, runs the gamut from bland to clunky to grammatically or structurally flawed (“Fashion designers choose the new textiles largely for their progressive appearance and sometimes regardless of their supreme performance properties”) and can belabor the obvious. ( “Umbrella structures are used in many outdoor sites to provide protection from the elements.”) This book has a trove of information and eye candy, but its lack of writing chops makes it more a flip-through visual reference than a satisfying read. Nano Fashion Student designer and fiber scientists create a dress that prevents colds and a jacket that destroys noxious gasesBy Anne Ju Fashion designers and fiber scientists at Cornell have taken “functional clothing” to a whole new level. They have designed a garment that can prevent colds and flu and never needs washing, and another that destroys harmful gases and protects the wearer from smog and air pollution. The two-toned gold dress and metallic denim jacket, featured at the April 21 Cornell Design League fashion show, contain cotton fabrics coated with nanoparticles that give them functional qualities never before seen in the fashion world. Anne Ju/Cornell ChronicleDesign student Olivia Ong ’07 hugs two garments, treated with metallic nanoparticles through a collaboration with fiber scientists Juan Hinestroza and Hong Dong, that she designed as part of her fashion line, “Glitterati.” Designed by Olivia Ong ’07 in the College of Human Ecology’s Department of Fiber Science and Apparel Design, the garments were infused with their unusual qualities by fiber science assistant professor Juan Hinestroza and his postdoctoral researcher Hong Dong. Apparel design assistant professor Van Dyke Lewis launched the collaboration by introducing Ong to Hinestroza several months ago. (c) Michael Grace-MartinNicole Grospe ’07, left, and Andrea Clark ’07 model clothing designed by Olivia Ong ’07, at the Cornell Design League fashion show. The dress and jacket contain nanoparticles with antibacterial and air-purifying qualities. “We think this is one of the first times that nanotechnology has entered the fashion world,” Hinestroza said. He noted one drawback may be the garments’ price: one square yard of nano-treated cotton would cost about $10,000. Ong’s dress and jacket, part of her original fashion line called “Glitterati,” look innocently hip. But closer inspection — with a microscope, that is — shows an army of electrostatically charged nanoparticles creating a protective shield around the cotton fibers in the top part of the dress, and the sleeves, hood and pockets of the jacket. “It’s something really moving toward the future, and really advanced,” said Ong, who graduates in December and aspires to design school. “I thought this could potentially be what fashion is moving toward.” Dong explained that the fabrics were created by dipping them in solutions containing nanoparticles synthesized in Hinestroza’s lab. The resultant colors are not the product of dyes, but rather, reflections of manipulation of particle size or arrangement. The upper portion of the dress contains cotton coated with silver nanoparticles. Dong first created positively charged cotton fibers using ammonium- and epoxy-based reactions, inducing positive ionization. The silver particles, about 10-20 nanometers across (a nanometer is one-billionth of a meter) were synthesized in citric acid, which prevented nanoparticle agglomeration. Hong DongA scanning electron microscope image shows a cotton fiber with palladium nanoparticle coating. Dipping the positively charged cotton into the negatively charged silver nanoparticle solution resulted in the particles clinging to the cotton fibers. Silver possesses natural antibacterial qualities that are strengthened at the nanoscale, thus giving Ong’s dress the ability to deactivate many harmful bacteria and viruses. The silver infusion also reduces the need to wash the garment, since it destroys bacteria, and the small size of the particles prevents soiling and stains. The denim jacket includes a hood, sleeves and pockets with soft, gray tweed cotton embedded with palladium nanoparticles, about 5-10 nanometers in length. To create the material, Dong placed negatively charged palladium crystals onto positively charged cotton fibers. Ong, though strictly a designer, was drawn especially to the science behind creating the anti-smog jacket. “I thought it would be cool if [wearers] could wipe their hands on their sleeves or pockets,” Ong said. Ong incorporated the resultant cotton fiber into a jacket with the ability to oxidize smog. Such properties would be useful for someone with allergies, or for protecting themselves from harmful gases in the contaminated air, such as in a crowded or polluted city. Planetary Coral Reef Foundation Our VisionTo stop the destruction of the world’s coral reefs by 2020 and restore their beauty, health and abundance within this century. The  Planetary Coral Reef Foundation (PCRF) was founded in 1991 to address the coral reef crisis. Since its inception, PCRF has pursued an unprecedented global mission to preserve coral reefs through innovative programs in science, education and technology. Coral reefs around the world are dying at an alarming rate. Lining 60,000 miles of shoreline along 109 countries, reefs and their related fisheries, marshlands and lagoons are vanishing. Home to more than a quarter of all fish species on Earth, an estimated 25% of coral reefs have already disappeared and an estimated 67% of all coral reefs are at risk today. In Southeast Asia, 88% of the reefs are at risk and an estimated more than 90% of the reefs in the Florida Keys have lost their living coral cover since 1975. In a recent study by the crew of our research vessel, Heraclitus, 100% of the corals in Kanton Island lagoon (Phoenix Islands in the remote South Pacific) were observed dead due to global warming. Threatened by pollution, disease, over-fishing, dynamite and cyanide fishing, as well as bleaching most likely caused by rising ocean temperatures, coral reefs are now endangered on a planetary scale. The most important fact: There are solutions to this crisis. As part of the scientific team of the Planetary Coral Reef Foundation, the crew of the Research Vessel Infinity gather data during intensive underwater studies as they continue to assess the health and vitality of coral reefs around the world. Observations are collected to add to the PCRF databank of impressions from reefs around the world. A soft coral garden in Rinja Island, Malaysia Over 100,000 coral colonies have been analyzed around the world, each probed individually with the Vitareef methodology for their current state of health. These studies have been carried out since 1995 in Egypt, Oman, the Maldives, the Seychelles, Kenya, Indonesia, Vietnam, the Solomon Islands, Papua New Guinea, the Philippines, Malaysia, Thailand, Polynesia, Fiji, and the Great Barrier Reef. Three sites have been returned to in order to monitor their change over time. Studio of the Sea is a floating movie and still image production platform, based on the Sailing Vessel Infinity. Its aim is to produce short films which expose the state of our oceanic planet, voyage through its island cultures, portray elements of a life at sea. A particular focus is placed on the concurrent beauty and collapse of our coral reef ecosystems. The Canary is Dead, a film produced by Studio of the Sea in 2004, has been aired on Current TV and Link TV. Studio of the Sea owns a still and video image library, currently focusing on coral reefs, cetaceans, life at sea and Island cultures. S/V InfinityIt is Spring 2010. The Coral Reef Satellite Mission (CRSM) was launched in 2008 and is circling our planet, transmitting real-time data about the state of the world’s coral reefs back to Earth daily. The ‘eye in the sky’ is performing beautifully, exactly as MIT’s Center for Space Research designed. The Science Operations Center at Scripps Institution of Oceanography has just completed the first global baseline map of coral reefs. People around the world are logging on to www.pcrf.org, downloading data and images for free, discovering the hidden world of coral reefs and witnessing the changes in their health and vitality. Response has been overwhelming and is building, with several million visits to the web site every day! Our campaign to Save Coral Reefs is now making a difference on a planetary scale. Our vision – to stop the destruction of the world’s coral reefs by 2020 and restore their beauty, health and abundance within this century – is not only being realized, but is leading to the beginnings of an intelligent world community – NGO’s, governments and ordinary people – all working together for the future of Planet Earth.  Wastewater Gardens are a 100% ecological, low cost, low maintenance solution to the problem of human waste which is particularly important in coastal regions. Using no mechanical or moving parts and no chemicals, all wastewater is recycled via a gravity system into elegant, biodiverse gardens which produce lovely flowers as well as fruit and vegetables that can be eaten by humans and fodder crops for animal consumption. The systems are carefully sealed so no wastewater contaminates the soil, ground water or coastal waters. Wastewater Gardens were developed by the Planetary Coral Reef Foundation and they have been successfully installed in Mexico, Bali, the Bahamas, Belize, France, Poland, the Philippines, the US and Australia. To date, the largest Wastewater Garden installed is located in the Xpu-Ha EcoPark near Akumal Mexico which was designed to recycle all the human waste produced by up to 1500 visitors a day. Mexico Santa Fe, New Mexico Bali, Indonesia NW Australia ## “It’s vital that the public understands that the lack of sustainability in the world’s carbon emissions is causing the rapid loss of coral reefs, the world’s most biodiverse marine ecosystem,” said Drew Harvell, Cornell professor of ecology and evolutionary biology and head of the Coral Disease Research Team, which is part of the international Coral Reef Targeted Research (CRTR) group that wrote the new study. Agenda The Season Events are on ThursdaysRegistration: 18:30-19:00, Conference: 19:00-21:15 January 3118:30 – 21:15    the future of FashionLifestyle & TechnologyLocation: AMFI-Amsterdam Fashion Institute, Mauritskade 11, 1091 GC Amsterdam, Near corner Wibautstraat / Mauritskade February 2818:30 – 21:15    the future of NanoEnergyLocation: Syntens, De Ruyterkade 5, 1013 AA Amsterdam [Building of the Chamber of Commerce] March 2018:30 – 21:15   the future of Ecological Architecture April 2418:30 – 21:15   the future of Money May 2918:30 – 21:15   the future of Children June 2618:30 –   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club   Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …

- Club of Amsterdam

Club of Amsterdam Journal, July 2009, Issue 119

Content Seattle 10 years on: “Go Glocal” Videos about the future of Connectivity Supporter Club of Amsterdam blog News about the Future Australia’s Digital Economy: Future Directions Green School Recommended book Futurist Portrait: Rajendra K. Pachauri Agenda Contact Subscribe/Unsubscribe Welcome to the  Club of Amsterdam Journal.Our Club of Amsterdam Season 2008/2009 was again a series of inspiring events. We had more than 1,100 attendees at 8 events and visitors from more than 30 countries!Please join us again the next Season. The program will be announced after the summer break.We wish you relaxed weeks and hope to hear from you soon! Felix Bopp, editor-in-chief Seattle 10 years on: “Go Glocal” by Leif Thomas Olsen, Associate Professor, International Relations, Rushmore UniversityBangkok and Västerås in July 2009Introduction‘Glocal’ is a fairly recent term combining the words ‘global’ and ‘local’. One definition of this term, floated at the ‘First Glocal Forum’ in Rome in 2002, is “diffused social action … that can be interpreted as a kind of ideal and cultural movement oriented towards linking the benefits of globalization to local situations, and toward governing globalization also through local situations.” According to two of the co-organisers of this ‘First Glocal Forum’ would “the guiding principles for a glocalism movement […] include references to the need for social processes that seek a better balance bet-ween the forces of globalization and local interests, values, and culture. Similarly, this movement would be seen as seeking a better balance between economic and social criteria, between short-term interests and long-term concern for sustainable communities, and between the public and private benefits of globalization.”This paper suggests that this ‘glocal’ approach, originally minted in economic just as much as political pursuit – but still not subscribed to by any particular economic or political force – is re-engineered into a platform for the new political philosophy still waiting to be defined by the ‘green’ and ‘alternative’ movements, following almost two decades of civic mobilisation and organisation for a variety of causes. This would be a good opportunity to seize a suitable enough building block that, once re-engineered to meet the philosophical requirements, will have sufficient recognition already from the outset, not only among those who are already convinced of the need for a ‘green’ or ‘alternative’ agenda, but also among those who, by tradition rather than conviction, passively listen primarily to what the incumbent system or leader has to offer. Those interested in political science may consider the so called neo-Gramscians. They use the Machiavellian concepts of ‘war of position’ (trench warfare) and ‘war of movement’ (attack) to explain the concept of ‘counter-hegemony’, i.e. the building of a social, economic and political force that opposes whatever existing power structure that is in place, eventually gaining strengths enough to replace that incumbent power structure. Antonio Gramsci himself talked about ‘historical blocs’. By this he meant culture-driven developments expressing themselves not only in social terms, but also in political and institutional terms, where the ‘State’ would be the highest level of representation. (By ‘culture’ Gramsci referred not only to socio-national cultures, but also – and in particular – to socio-economic cultures, i.e. ‘social classes’.) The parallel I wish to draw is that it is time for the ‘green’ and ‘alternative’ movements to mature – i.e. to move from the peripheral to the center. By viewing, organising and presenting themselves as a ‘culture’ rather than ‘movements’ can green and alternative become a truly ‘multicultural culture’, one that can build counter-hegemony not only in terms of more environmentally-friendly and humanistic approaches to global society, but also in terms of redefining our ways of selecting, organising and managing whatever institutions we need. Simply reshuffling the very same ‘components’ that industrialism put in place, and modern capitalism refined, will not offer any real change. Incumbent ‘systems’ will always suffocate new ‘ideas’ – unless they too are retired and replaced. Naming this new platform-philosophy ‘Political Glocalism’, it should strive to com-plement socialism, liberalism and conservatism, and compete with them for popular support. However, ‘Political Glocalism’ may in the longer term (as will be argued later in this paper) also emerge as a host for certain aspects of these three traditional poli-tical ‘-isms’, once its overriding objective to redefine the role of politics – from being civic society’s Master to being its Servant – has been accomplished. BackgroundThe ‘new age’ movements we often label ‘alternative’ or ‘green’ do – at least to some degree – recognise that a common political denominator is a key requirement if one wishes to challenge established political philosophies like conservatism, liberalism or socialism. To be an ‘alternative’ requires not only to define what the alternative is, but also what it is meant to replace. By just labelling oneself ‘alternative’ does therefore not give sufficient guidance to those who are not already a part of such a movement, and far too many ideologies and movements can fit within the scope of (e.g.) ‘alternativism’ for such a term to be ideologically helpful. In the same way is ‘green’ nowadays a term without a clear political definition, since it in its ecological meaning can refer to anything from (e.g.) improved handling of toxic waste and reduced reliance or carbon-based fuels (which even oil companies adver-tise their ambition to do in expensive TV-commercials), to (e.g.) complete elimination of processes that create toxic waste and/or make use of carbon-based fuels (that only windmill producers come even close to advertising). No doubt are the changes required for these two ‘extremes’ totally different in scope, meaning that ‘green’ is not a sufficient label either for a political challenge to the established philosophies. Also in other political aspects will ‘green’ remain a fairly vague concept. It is therefore important to go beyond the issues that may ‘symbolise’ the perceived needs, when looking for a common political denominator. Also, even within political movements (to outsiders seen as being homogeneous enough) will stark differences in opinion present themselves when practical issues are at stake. So will e.g. conser-vative or socialist parties in Scandinavia not have their matches in e.g. the US, since the application of basic political concepts (albeit some may see them as ‘universal’) over time have come to take on national characteristics. So would e.g. the Conser-vative Party in Sweden be closer to the (perceived more liberal) Democrats in the US than to the (undoubtedly more conservative) Republicans, and perhaps even rank to the political left of the US’ Democratic Party on a range of issues. It may instead be necessary to consider in what way the ‘alternative’ and ‘green’ (etc) ideologies actually differ from the established ones. In order to determine that, one is much helped by comparing how established political philosophies differ (or resemble) among themselves. On most day-to-day issues do politics in fact not only differ from country to country within the same political philosophy (as noted above), but also over time. The average conservative party of today stands pretty far to the political left of where it stood some 50 years ago, and most communist parties (albeit just a more ‘extreme’ version of socialism) have more or less denounced communism in the philosophical shape and form upon which they were once established. Instead is it their focus on core issues such as economic or social interaction that tell them apart. In particular is it the conservative parties’ focus on the economy, and the socialists’ focus on social responsibilities that differ. Interestingly enough do they both originate from liberalism – the political philosophy that brought us both repre-sentative democracy (a trait that socialism maintains as ‘leading star’) and market economy (a trait that conservatives hails as their equivalent). It is hence clear that all these three ideologies (and their respective off-springs) have many ideas and ideals in common. They all assume representative democracy to play a more or less impor-tant role (albeit ‘localised’ through domestic versions of party politics), although its actual power may differ depending on the system under which their respective Head of State is elected or appointed, and which powers that position (person) is heralded. In recent times have all these ideologies’ mainstream politicians also come to accept ‘the market’ as a key force, where even many socialist parties to quite a degree have embraced capitalism’s fundamental trust in the market as an independent rather than controlled force. Other ‘visions’ have instead entered, separating one ideology from another, such as feminism, the level of ecological concern, the view on globalisation, etc. Today’s political spectrum is in other words narrowing, and this is why there is both a need to see and an ambition to create ‘alternatives’. A breaking point can, at least in retrospect, be traced back to Seattle 1999, i.e. the World Trade Organization-meeting held in that city that was so badly disrupted by anti-demonstrations so that the entire organisation lost its carefully crafted momentum and credibility. The crucial aspect of that event was not that it was disrupted beyond repair, but the fact that it was put in motion by a cross-section of civic movements that never before had acted in concert. Every aspect of civic representation (whether organised as NGOs or otherwise) took part, from environmentalists to gays, from religious groups to reborn socialists. This display of ‘alternatives’ did however not only help the ‘alternative’ movements to demonstrate the strength to which they grown, it also pointed to the weakness that their lack of a common political denominator constitutes. It is no doubt easier to unify against a common ‘enemy’ than it is to come up with (not to mention to implement) a common alternative agenda. The latter is still absent, ten years later. I will therefore claim that any common ‘alternative’ and/or ‘green’ political philosophy must base itself on something different than what the traditional ideologies not only share, but also keep squabbling over. It must instead take its cue from Seattle 1999, and recognise the fact that that was the first time in such a high-powered and multi-national setting that civic society took control over the political society. This is what needs to be the common denominator for ‘alternative’ and ‘green’ movements; civic society must take control over political society. Till date is it the other way round. The only time the political society is truly concerned with the views of the civic society is ahead of general elections, and even then is it only superficial, since the so often cherished ‘levelled playing field’ is – in fact – nowhere to be seen. Politicians work to refine their arguments for years (financed by civic society), while civic society is ‘informed’ a few months prior, with the help of colourful posters, media scoops and cheerful pamphlets mixing ambitions with semi-truths. Political GlocalismConsidering the need for greater civic society involvement in local as well as national and global governance, a significantly stronger focus on long term issues in general and ecological issues in particular, the need to replace the monopolistic world order of the last two decades and to reorient the global trade regime, etc – still recognising that globalisation as a phenomenon cannot be reversed or even stopped, only re-directed to better serve humanity – I call this common philosophical platform Political Glocalism.When I make use of the term ‘glocal’ in this context, I do not wish to stress only the geographical meaning of the words ‘global’ and ‘local’, but to include its more general interpretations where ‘global’ also can refer to ‘unity’, and ‘local’ also can refer to ‘unit’. The ambition is to draft a political philosophy ensuring that the (global) unity respects the need of the (local) unit, at the same time as the (local) unit understands the requirements of (global) unity. The overriding task will be to inspire the ‘y’-factor, i.e. the critical factor that separates as well as bridges the words ‘unit’ and ‘unity’. Now, in short could Political Glocalism‘s objectives read as follows:(i) Put humanity’s collective needs ahead of vested interests’ short term desires. (ii) Put humanity’s collective priorities ahead of politicians’ short term ambitions.(iii) Put humanity’s local needs and priorities on par with those global.However, in greater detail could this platform be seen as a pentagon, a five cornered ‘star’ where each of its five integrated sections covers a philosophical ‘fundamental’:1. All humans are humans. No matter our biological, socio-cultural, economical, and/or linguistic differences, we are first and foremost humans. This fact must be turned into a ‘political axiom’.2. All humans share only one earth. Since we don’t have the possibility to divide earth into smaller and from each other independent parts (other than in the superficial ‘bits’ we call nations), we can nothing but share it. This responsibil-ity must be defined in ‘eco/eco’ terms (i.e. ecological / economic terms).3. All humans have a shared responsibility for future generations. As long as humans inhabit the earth are we all partly responsible for future generations, no matter their (future) biological, socio-cultural, economical and/or linguistic differences. Only when humanity ceases to exist (becomes extinct), will that responsibility cease. This responsibility must be turned into a moral ‘given’.4. All humans must take part in the process of setting the political agenda – for which each society elect their own politicians to manage. The power lies with those asking the questions, not those tasked to answer them. It must be politically recognised that power belongs to the civic society tasked to set the agenda – not to those elected, appointed or otherwise tasked to carry it out. The first political assignment is to re-organise the glocal order to reflect this revised hierarchy.5. All societies are ‘local’. Just as local climates affect people’s way of life do all local societies’ socially accepted behavioural patterns (referred to as cultures) also matter. Although cultures continuously evolve when in contact with other cultures, has no culture the political right to oppress another. As all ‘humans’ are equal guardians of our single earth for future generations, whereby the collective sets the agenda for their respective politicians to manage, it follows that politics’ role includes ensuring a peaceful co-existence among cultures. From these ‘fundamentals’ can different aspects of society be guided. The political axiom ‘All humans are humans’ serves as a framework for social and spiritual issues, where inclusion is based on the fact that we are all humans – not on specifics like race, gender or financial standing (compare e.g. nationalism, ethnocentrism, class-based partisanship, etc). The type of barriers that still exclude individuals or groups from social or spiritual collectives under this axiom are (e.g.) geographical proximity when physical presence is required, commitment to a cause if / when that is needed, belief in or support of ideas when that is required, age when ambitions target children or seniors, and/or the like. The unlikelihood that any single ‘community’ will ever be able to offer totally universal values or access, render improper any claims that such a political axiom is impossible to ‘sell’ due to some (false) assumption that everybody first would have to become part of some kind of ‘global happy family’ – which indeed is utopian. Practical considerations will, as always, have to be accommodated. The eco/eco (ecological / economic) terms that need to guide the way we share our earth’s space and other resources are to a large degree already available. By putting existing frameworks to work, and maintaining a significant focus on developing these further – as well as totally new ones – will the balance soon shift towards better sus-tainability. As can be easily recognised from today’s societies is taxation both the culprit and the saviour. By re-designing taxation along eco/eco terms will human priorities change, and both the ecological and security situations will rapidly improve. The responsibility that must be turned into a moral ‘given’ – i.e. to share responsibility for future generations – is not difficult to promote once we insert our own off-springs in the place of the general term ‘future generations’. This promotion will be facilitated even further once the above mentioned political axiom is in place. The key to the fourth ‘fundamental’ – whereby civic society assumes control over the political society – lies in the transfer of the power to define the political agenda, from politicians to ‘humans’. No doubt are politicians also humans, but in today’s political landscape is the human sub-group ‘politicians’ not only rule-issuers, but also players, goalkeepers and referees, and even in control of the cheerleaders. If anyone is in doubt whether or not civic society can gather momentum enough to make this trans-formation happen, this is because the focus of this process is still so strong on ‘politicians’ – not on ‘humans’. So called ‘shadow parliaments’ may serve as a critical step in this development. Finally, the idea that all societies are ‘local’ is not at all contradictory to a globalised or integrated world as such. What is expressed here is however the recognition of the individuals’ need to impact this increasingly globalised and/or integrated world, and that globalisation cannot be allowed to become a pretext for ignoring the huge scope of different needs that people have. Instead must their location and socio-economic situation be allowed to continue defining their needs, rather than ‘local needs’ being dictated by large and anonymous multinational financial or political interests, over which local communities have no influence. As should be clear from the above are these five fundamentals not indicative of what people shall build from them. They are simply there to encourage us to build some-thing from them. They constitute the ‘foundation’, not the ‘structures’ we use to live our lives, and certainly not the ‘superstructure’ that constitute life itself. This is also where today’s socio-economic and political systems have gone wrong. So many particular conditions have been institutionalised as a sheer consequence of previous actions so the resulting gridlocks prevent all change, no matter where we start. By re-orienting the ‘fundamentals’ of our socio-economic and political ambitions – away from the financial concerns that conservatives and socialist keep bickering over, or the ‘systems’ that true liberals tend to focus on, but allowing these fairly narrow approaches to compete on new terms whereby short- and medium term policies also will need to target long term ‘glocal’ objectives in order to get approval from the constituency – we can finally start the breaking away from what keeps us locked in. It is true that the term ‘glocalism’ till date often suggests that large urban communities challenge the authority of the State by interconnecting directly with other large urban communities, simply bypassing national governments. This term is nevertheless still politically untested, and by instilling in it a political interpretation can this ‘urban’ focus be replaced with a ‘human’ focus, simply acknowledging that the density of humans is greater in major urban areas than it is in smaller towns and rural communities. This does not suggest that the latter have less influence over local concerns, but it does suggest that decisions taken in small towns and rural communities affect a smaller number of humans than do decisions taken in mega cities. Starting out from the pentagon’s five integrated fundamentals can any political party or movement, as well as non-political movements, build their own versions of what these fundamentals should entail – a version they can then put to the electoral test if they are political parties, or debate and lobby for if they are NGOs. What we can aspire to achieve by launching Political Glocalism as a new and competing political philosophy is not an immediate shift away from the traditional political philosophies to this new and ‘alternative’ one, but a realignment of (i) the issues on which the political establishment goes to election, (ii) how politics are conducted and (iii) along which lines politicians are being assessed. Those political institutions that already base themselves on the ‘glocal’ model will however, once this happens, enjoy a flying start. Rather than viewing the launch of Political Glocalism as an endgame should this be seen as the starting point for a long overdue change in political practice – from narrow partisan interests to solution-driven political agendas, where civic society finally takes charge of its own destiny. Videos about the future of Connectivity see event Supporter LogMeInLogMeIn provides organizations and individuals with secure, easy-to-use and cost effective solutions for remotely supporting, connecting and accessing digital information, applications and Internet-enabled devices. Our vision is to improve mobility, business productivity and connectivity through our Connectivity as a ServiceSM solutions. Our passion – delighting customers and users of our technology. Our company was founded in 2003. LogMeIn’s world headquarters is located near Boston in Woburn, Massachusetts, with European headquarters in Amsterdam, the Netherlands, and a development center in Budapest, Hungary.www.LogMeIn.com Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com April 5: Visions for a Sustainable FutureFebruary 10: How China, A Rising World Power Deals with the Current Crisis and Challenges Facing the WorldJanuary 5: It HappenedJanuary 5: The Real Truth About Beauty: A Global Report News about the Future 2009 State of the Future This “report card on the future” distills the collective intelligence of over 2,700 leading scientists, futurists, scholars, and policy advisors who work for governments, corporations, non-governmental organizations, universities, and international organizations. Fashion Model Robot The HRP-4C female humanoid robot developed by Japan’s National Institute of Advanced Industrial Science and Technology (AIST) has finally made her debut on the runway, appearing in a professionally done fashion show in Osaka. Standing at 158cm tall, she was donned in a wedding dress by designer Yumi Katsura. Australia’s Digital Economy: Future Directions […] This final report — Australia’s Digital Economy: Future Directions — outlines the areas of focus for government, industry and the community to maximise the benefits of the digital economy for all Australians. […] This paper explains how government, industry and the community can work together to improve Australia’s international standing. It provides the rationale for government taking strategic and enabling action now to ensure all parts of Australia benefit fully from the digital economy. It outlines those issues on which we must direct our attention today and in the near future to ensure that we are able to fully engage in the 21st century. […] Stephen ConroyMinister for Broadband, Communications and the Digital Economy Executive Summary The digital economy is the global network of economic and social activities that are enabled by platforms such as the Internet, mobile and sensor networks. The digital economy refers to the devices most of us use each day such as computers, phones and game consoles. It includes the online maps that we consult, the web searches that we do to find information and our electronic banking. A successful digital economy is essential for Australia’s economic growth and our ability to maintain our international standing. It offers new opportunities for businesses to a larger, potentially global, audience and for individuals to connect and collaborate. This paper explains: why the digital economy is important for Australia the current state of digital economy engagement in Australia and why current metrics point to a need for strategic action the elements of a successful digital economy the role for the Government in developing Australia’s digital economy. Advancing Australia’s digital economy requires action by government, industry and the community. The key areas of focus for government, industry and the community in order to maximise the benefits of the digital economy for all Australians are: for Government, to: lay the foundations Australia’s digital infrastructure facilitate innovation set conducive regulatory frameworks for industry, to: demonstrate digital confidence and build digital skills adopt smart technology develop sustainable online content models for the community, to: enjoy digital confidence and digital media literacy skills experience inclusive digital participation benefit through online engagement. This Australia’s Digital Economy: Future Directions paper discusses the key initiatives being undertaken by government, industry and the community in each of these key areas. It also includes case studies of Australians from a diversity of industries who have successfully engaged with the digital economy. […] The task of transforming Australia’s economy and society into a successful digital economy is a significant one that requires a long-term focus. This paper outlines areas for government, industry and community to work on to ensure that Australia is well on the path to a successful digital economy. Both government and industry must devise their strategies recognising that this is a process which touches all aspects of our economy and society. Australia is not alone in realising the magnitude of this challenge. As the OECD has noted: ‘ICT policies are now becoming less sector-specific and more a part of the mainstream economic policies that concern the economy and society as a whole[…].OECD countries with long-term strategies for information societies typically emphasise the role of ICTs and the internet as key enablers of wider societal change.’ This Australia’s Digital Economy: Future Directions paper aligns with other important Australian Government initiatives to enable Australia to become a more innovative nation with world-class infrastructure that supports the smart, effective and rewarding use of technology throughout all aspects of our economy and society. This paper complements the Powering Ideas paper, which outlines an innovation agenda for the 21st century. It provides the vision underlying the Government’s existing commitments to establish a company to build the National Broadband Network and switching existing television services to digital-only. However, digital economies are primarily market-led, with Government in the role of an enabler. In its role as enabler, the Australian Government is building or facilitating the development of our digital infrastructure, deploying smart technologies, promoting digital inclusion and reviewing Australia’s regulatory framework to support the rapid change technology facilitates. With these commitments, it then turns to industry to take the lead to ensure that Australia realises the full potential of the digital economy. This may require a renewed effort, changed focus or new initiative by industry in order to properly leverage the Government’s investment and support. The National Broadband Network, in particular, will allow Australia to become a global leader in terms of capacity and enjoy truly high-speed carrier grade video, data and voice services. This will have significant implications for industry in terms of new services, applications and business models. To assist Australia’s research community and commercial sector to fully map the applications and business models which will thrive in Australia’s high-speed future the Government will host a National Broadband Network: Realising the Vision forum before the end of 2009. It is also important that industry and the public continue to provide feedback and suggestions for new ideas about how to progress the future of Australia’s digital economy or additional case studies. For those with comments or suggestions, send to: Assistant Secretary, Digital Economy and Convergence BranchDepartment of Broadband, Communications and the Digital EconomyGPO Box 2154CANBERRA ACT 2601 It is not our intention to publish any comments we receive. However, should we wish to do so, we will contact you to seek your permission. With the initiatives outlined in this paper and through these ongoing discussions, the Australian Government is confident that, in keeping with the true spirit of the online world, we can continue to collaborate, discuss and engage with all parts of Australian industry and the community to maximise the economic, social and environmental benefits of the digital economy for Australia. Green School Green School serves more than 100 students in Preschool and Kindergarten through Grade Nine. Our innovative curriculum combines demanding academic content taught through a holistic approach that aims to inspire and enhance all of a child’s capacities. Our goal is to foster a spirit of inquiry and a love of learning that prepares children to thrive in the challenging, complex 21st-century world. The eight-hectare campus in Sibang Kaja is divided by the Ayung River, whose western bank supports classrooms, libraries, laboratories and kitchens, while the eastern bank serves as the setting for the School’s entrepreneurial enterprises, cultural centers, homes, and guest villas. Aquaculture ponds, organic vegetable gardens, edible mazes, and permacultural gardens are found throughout the vast campus of shaded walkways, elegantly curving bridges, and cool breezes that lift themselves off the rushing River. Built entirely out of low-impact and environmentally-conscious materials such as bamboo and traditional Balinese mud walls, the buildings flow throughout the gardened landscape and suggest a complete harmony with nature. A working organic chocolate factory, large sports fields, a gymnasium, a high ropes course, and innovative renewable electrical power sources suggest that the school is not only for students, but for a community of open-minded and thoughtful families who wish to subscribe to an educational worldview that embraces holism and the development of the whole person. FacilitiesAlthough learning takes place across the extensive campus, the west side of the Kul-Kul Campus is devoted to the School and its classrooms, libraries, laboratories, and other facilities, while the east side of the campus holds the Learning Village and the entrepreneurial enterprises that connect students to solving real-life problems. Both sides of the campus exist in harmony and balance, and all structures are built of sustainable natural materials such as bamboo, traditional mud walls, and alang-alang grass. Extracurricular activities such as art, sport, music, martial arts and dance all take place alongside the academic and experiential study of mathematics, natural and social sciences, foreign languages, cultural studies, technology, and health. School TownOn the west side, the classrooms are spacious and well-ventilated. In each classroom is equipped with blackboards, books, shelves, chairs, stools, desks for individual study, and long tables for craft and group study. Each classroom thus serves multiple purposes. Similarly, the main library and its multi-media centers will provide a large selection of print and digital materials as well as areas for quiet individual and group study. The main kitchen and canteen area will serve the community healthy organic meals, and other exciting venues such as a high ropes course and an innovative “vortex” hydro-electrical generator provide opportunities for both team-building and hands-on study activities. Learning VillageOn the east side, staff and teachers live next to one another, in a community that hopes to foster openness and accountability. Alongside these facilities is the Learning Village, where handicrafts and various small enterprises, including an organic chocolate factory, provide the entrepreneurial and experiential learning components of the curriculum. BoardingGreen School will offer boarding facilities to interested students starting in Grade Seven. The pupils will live separately according to sex, but not according to nationality or cultural heritage. Tolerance and respect is thus a highly valued virtue. Social responsibility is practiced by mandated involvement in community building, environmental conservation, or social development activities. Sustainability at Green School: Walking the TalkGreen School serves as a model to local and international communities not only in how we educate our students about sustainability, but in how profoundly environmental concerns are integrated into our learning, philosophy, and daily lives. Responsible BuildingEvery aspect of the site and buildings are living examples of sustainability: built on eight hectares of land straddling the Ayung River in Sibang Kaja, the School’s many buildings will cooled and powered by sustainable energy solutions including micro-hydro power, solar power, bio-diesel and predominantly natural air-conditioning. Indonesian bamboo, local alang-alang grass, traditional mud walls, and mud brick are used to construct classrooms, athletic facilities and other school buildings to minimize our use of non-sustainable materials such as concretes and plastics. Our goal is to use between 99 and 100 percent natural materials in our construction projects, to recycle as many materials as possible, and to manage our waste responsibly. Generating Our FutureWe strive to be as energy independent as we can. To that end, we are implementing an experiment in micro-hydro power generation, the nine-meter vortex generator. In addition, we are also producing methane from cow manure for fueling stoves, installing solar panels to supply permacultural projects, and developing a gasification unit that will use rice husks and other organic materials to produce electricity. Sustaining Our Needs and AppetitesOur campus is blanketed by an organic permaculture system designed by international and local experts. Students engage in farming, which connects them to the land and what it offers, but also provides experiential learning applicable in the real world. The School’s gardens grow rice, fruits and vegetables that help to nourish the school community. Our agricultural land also produces fruits, vegetables, palm sugar and even chocolate from our own cacao trees — which are sold locally through entrepreneurial projects that students at the School will help to manage. As another part of the experiential learning component at the School, our students are involved in growing and maintaining an edible maze; producing coconut oil from the trees flourishing across our campus; harvesting honey; and breeding fish in our aquaculture ponds, all with an aim to celebrate and take care of our campus’s remarkable natural abundance. Our composting systems are already in place and will continue to develop as more and more students, teachers, and staff move to the land. Leg WorkGreen School promotes alternative transportation both to and within the Kul-Kul Campus. One transportation initiative is a campus-wide co-operative bicycle program and trail network for school staff, faculty, and students. The project revolves around refurbishing discarded bicycles from the colonial era — rather than manufacturing new products — and converting them to hauling bikes equipped with bamboo trailers. A network of bicycle paths will connect all campus facilities and link up to an extended network of existing and new trails in surrounding communities. Students and professional engineers will also design a bamboo bicycle while classroom assignments will help teach students how to build their own bikes using lessons that stem from math and science curricula. We are also in the process of designing and implementing a bio-gas-fueled buggy that will allow us to transport materials and people around campus. Bridging CommunitiesThe first structure completed on our campus was the elegant Kul-Kul Bridge suspended across the Ayung River. It soon became clear that not only would our students and faculty use this bridge to move through campus but that our neighbors would, too. Every day, hundreds of Balinese cross the bridge to attend temple, travel to a rice field, and head to work or school. Thus this beautiful span serves as an apt metaphor for what we believe to be true about sustainability: no program will make a real impact unless it is able to bridge cultures and embrace the weave of communities that surround and are integral to our campus. Our Balinese neighbors continue to be involved in our school not only as students, teachers, and parents, but as friends who are also committed to promoting and living within a framework of environmental responsibility. To that end, we are educating local children about waste management and local schools are taking on projects to grow and maintain bamboo. We will soon be teaching English to community members and we are planning to sponsor a medical clinic, cultural center and other initiatives that show our respect and care for our neighbors. We are dedicated to providing a significant amount of scholarships to students from the local community so that our School fosters a diverse and vibrant mix of students from all nationalities. Green LabWe believe that if we are going to serve as a model of responsibility, Green School must be a nursery for ecologically friendly technologies and ideas. Every day, our students will be able to live within and think about environmental concerns in disciplines ranging from mathematics to current events. We will also sponsor pilot projects, such as testing plastic bags as materials with which to pave roads as well as other new recycling technologies. In addition, we are experimenting with ways to assess CO2 sequestration and to measure what we produce, with the intention of sharing our research with other companies, schools, and organizations interested in reducing and eliminating CO2 production. Recommended Book Corporate Power in Global Agrifood Governanceby Jennifer Clapp (Editor), Doris Fuchs (Editor) In today’s globally integrated food system, events in one part of the world can have multiple and wide-ranging effects, as has been shown by the recent and rapid global rise in food prices. Transnational corporations (TNCs) have been central to the development of this global food system, dominating production, international trade, processing, distribution, and retail sectors. Moreover, these global corporations play a key role in the establishment of rules and regulations by which they themselves are governed. This book examines how TNCs exercise power over global food and agriculture governance and what the consequences are for the sustainability of the global food system.The book defines three aspects of this corporate power: instrumental power, or direct influence; structural power, or the broader influence corporations have over setting agendas and rules; and discursive, or communicative and persuasive, power. The book begins by examining the nature of corporate power in cases ranging from “green” food certification in Southeast Asia and corporate influence on U.S. food aid policy to governance in the seed industry and international food safety standards. Chapters examine such issues as promotion of corporate-defined “environmental sustainability” and “food security,” biotechnology firms and intellectual property rights, and consumer resistance to genetically modified organisms (GMOs) and other cases of contestation in agrobiology. In a final chapter, the editors raise the crucial question of how to achieve participation, transparency, and accountability in food governance. Futurist Portrait: Rajendra K. Pachauri The name of Dr Rajendra K. Pachauri, Director General of TERI and Chairman of the IPCC has become synonymous with climate change and the environment. Internationally recognised as a leading global thinker and leader of research, the more so since sharing the podium with Al Gore to receive the 2007 Nobel Peace Prize on behalf of the IPCC, he has effortlessly worn these two hats. Now, however, he finds himself catapulted into a third unnamed role as international statesman promoting climate change awareness. As the world wakes up to the reality of imminent climate change, environmental issues have suddenly taken on an extra urgency and Dr Pachauri’s work schedule has expanded enormously. These days he is constantly on the move, criss -crossing the globe to build up and disseminate greater knowledge about man-made climate change and to lay the foundations for the measures that are needed to counter such change. This journey began in the mountains of Nainital 68 years ago. In this picturesque hill station overlooking a lake, Rajendra Kumar Pachauri was born into a family of educators. His father was a Doctor of Educational Psychology from London University who like his son after him had studied abroad and returned home to India. His mother was born of Indian parents living in British Burma. She educated and provided her son with the high standards that have enabled him to cope with his ever-increasing workload. His well-known work ethic, entailing strict punctuality and completion of all tasks, he attributes to her. With this background and a natural ability in school, particularly in mathematics, he was able to attend the elite school in Lucknow called La Martiniere College. Here he thrived under the tutelage of a master called Arthur Flynn who encouraged his mathematical bent which was to lead initially to a career in engineering, with his undergraduate training as a mechanical engineer at the Indian Railways School of Mechanical and Electrical Engineering at Jamalpur. He graduated from this institution standing first in a class of 8, who were admitted through a stiff all India competition for a career highly coveted those days. After an early managerial career in engineering in the Diesel Locomotive Works at Varanasi, he progressed through academia here and abroad, acquiring a Masters in Industrial Engineering and became doubly a Doctor -with a PhD in Industrial Engineering and another in Economics from North Carolina State University. Then came a spell as an Assistant Professor and Visiting Faculty Member in the Department of Economics and Business at NCSU. Despite this promotion he felt the pull of home and returned to India where he took up a Senior Faculty post at the Administrative Staff College of India in Hyderabad, later becoming Director of the Consulting and Applied Research Division. This period also gave Dr Pachauri a trial run for his later multi-layered career. In the short period August 1981- 1982 he assumed the roles of Visiting Professor of Resource Economics, at the West Virginia University and a Senior Visiting Fellow at The Resource Systems Institute, East-West Center in the USA. The year 1982 marked the beginning of a more settled period for Pachauri. He took on the directorship of TERI based in New Delhi. Under his leadership, from a funding body for small research projects, TERI grew to one of the world’s best-known research institutes. As TERI expanded its activities, it moved to its new Darbari Seth Building in the India Habitat Centre in 1994. To this was added the visionary TERI GRAM in Gual Pahari, 30 km outside Delhi, which is used for field research and training activities. This complex is a favourite place for Dr Pachauri as it has been developed on the principles of sustainable resource management in terms of energy usage and is also where he plays cricket as a member of the TERI team on “Patchy Greens”. Being Director General of TERI was always Pachauri’s over- arching commitment but he still managed to gain international experience and develop contacts with academic and other institutions overseas. This was to prove beneficial for TERI’s long term international profile and links. He did research at the World Bank in Washington DC for three months during 1990 and the United Nations Development Programme (UNDP) which recognized his vast knowledge and experience in the energy-environment field, particularly in sustainable management of natural resources, appointed him as part-time advisor to the administrator of UNDP. He also managed to squeeze in a spell during 2000 as a McCluskey Fellow, teaching a semester at the School of Forestry and Environmental Studies at Yale University, USA. With this breadth of experience at home and abroad he was well placed to contribute to arguably one of the greatest global knowledge organisations the world has known in the shape of the Intergovernmental Panel on Climate Change. This body of scientists representing all continents have come together to assemble, assess and compile knowledge on the greatest threat to the planet since the dawning of the industrial age. Climate Change has been unequivocally identified by the IPCC as already occurring and now most governments of the world are at least aware of the phenomenon, if not already developing policies to deal with it. Dr Pachauri’s involvement with the IPCC began in 1991 when he was a lead author for the second assessment report, which laid much of the foundation for the Kyoto Protocol of 1997. By the time of the third report he was elected as one of the vice chairs. In 2002 he stood for the top job and was elected as Chairman, taking over from Robert Watson. Under his chairmanship the IPCC produced its most challenging document ever, the Fourth Assessment Report. Despite some opposition the IPCC succeeded in also producing a more accessible version of this report for public consumption, its Synthesis Report, which seemed to hit home with the media. This report condenses and brings together the scientific conclusions in a more digestible form for policy makers and generalists. This had a profound and extensive impact on creating public awareness worldwide and generated momentum towards a global agreement to succeed the Kyoto Protocol. In September 2008, he was re-elected by acclamation to a second term as the Chairman of the IPCC. This same momentum or some would say ‘ tidal wave’ of public interest in global warming, has impacted on the IPCC’s most visible representative, in a dramatic way. Dr Pachauri is now on everyone’s wish list for their climate change events. As well as his primary commitments to TERI and the IPCC he is active in several international fora dealing with the subject of climate change and its policy dimensions. The Prime Minister of India has appointed him as a member of the PM’s Advisory Council on Climate Change. Earlier he served on the Prime Minister’s Economic Advisory Council, and in the 1980s as a member of the Advisory Board on Energy. But this indefatigability has not gone unnoticed. He was recently awarded the second-highest civilian award in India, the ‘Padma Vibhushan’ as well as the Padma Bhushan before it for services to the environment. From the Government of France he received the ‘Officier De La Légion D’Honneur’ in 2006. When not speaking on climate change, chairing meetings, making decisions for TERI, travelling and assessing for the IPCC, Dr Pachauri has managed to write over a hundred articles for academic journals, more than 23 books and for light relief composes poetry. His other recreational diversion is cricket and for this he will always make time. Dr Rajendra K. Pachauri about environmental sustainability and human progress https://youtu.be/86boqB030O8 Agenda Our Season Program 2009 / 2010:Please check back after the summer break!

- Club of Amsterdam

Club of Amsterdam Journal, September 2009, Issue 120

Content Engineering the new Content Ecosystem Next Event Behavioral Advertising- Monetization versus Privacy Club of Amsterdam blog News about the Future Solar Roadways Recommended book Underground City In Memory of Tom Lambert Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal.Thought-leaders in the advertising industry will share their vision on the future of advertising. What is in the near future going to change in the strategy of the large and influential advertising agencies? Will there be a future for the ‘old media’ advertising (paper, TV, radio, billboards) considering the influence of Internet and other digital channels? The financial crisis reduced the size of many larger agencies and let them focus on their core business, creativity. Will that be a permanent trend? How is that going to influence the cooperation with smaller companies and freelance professionals in the creative industry? What will be the new, innovating concepts that will drive the advertising future? What is the role of the consumer going to be? In case you would like to hear more and also share your thoughts, visit our next event about the future of Advertising– October 29! Tom Lambert– a dear friend – passed away on the Seventh of September , 2009.Tom has been a member of our Advisory Board. Felix Bopp, editor-in-chief Engineering the new Content Ecosystem Gerd Leonhard: Media Futurist, Author, Speaker, EntrepreneurInterview with FreedomLab AmsterdamThis is a video from a conversation I had with Arjan Postma and Joergen van der Sloot over at FreedomLab in Amsterdam, in July 2009. We touched on a variety of topics: the economics of the media industry and why they don’t really work anymore, why and how the Internet is challenging most of our assumptions, extracting value vs adding value, egosystem vs ecosystem, Sellaband, crowd-sourcing and the future of media companies, the hit-economy and the longtail… and much more. Enjoy. Next Event the future of AdvertisingThursday, October 29, 2009Location: Pakhuis de Zwijger, Expo Zaal, Piet Heinkade 179, first floor, 1019 HC Amsterdam with Behavioral Advertising – Monetization versus Privacy Technology and TRUSTe co-hosted a panel discussion exploring behavioral advertising and navigating the policy risks. The panel was moderated by Declan McCullagh, Chief Political Correspondent & Senior Writer for CNET. Speakers: Alissa Cooper, Chief Computer Scientist, CDT, Colin O’Malley, VP of Strategic Business, TRUSTe and Anne Toth, VP of Policy and Head of Privacy, Yahoo! Technology and TRUSTe co-hosted a panel discussion exploring behavioral advertising and navigating the policy risks. The panel was moderated by Declan McCullagh, Chief Political Correspondent & Senior Writer for CNET. Speakers: Alissa Cooper, Chief Computer Scientist, CDT, Colin O’Malley, VP of Strategic Business, TRUSTe and Anne Toth, VP of Policy and Head of Privacy, Yahoo! Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com August 5: Music 3.0 and the rocky pre-media pastApril 5: Visions for a Sustainable FutureFebruary 10: How China, A Rising World Power Deals with the Current Crisis and Challenges Facing the World News about the Future Value of Advertising Global Survey By WFA and The Nielsen Company. The study reveals that the vast majority of consumers see advertising as playing a key role in the economy: 80% of the world’s consumers believe that advertising helps create jobs. 72% say advertising contributes to economic growth. 68% believe it helps to reduce prices by stimulating competition. A clear majority of consumers across all markets also understand the importance of advertising and sponsorship as a critical source of funding for sports, the arts and the media. The survey reveals interesting discrepancies between attitudes by region. Europeans are more skeptical about the informational and entertainment value of advertising. For example, 50% of Europeans agreed that advertising is a useful source of information, versus 81% in Latin America, 75% in Asia-Pacific and 71% in North America. Overall, the results show broadly consistent, largely positive consumer views about the economic benefits of advertising. Europeans are the most hesitant, in clear contrast to the emerging markets across Asia-Pacific, Latin America, the Middle East and Africa. World’s largest offshore wind farm opens in Denmark 200,000 Danish households can expect to get their electricity supply from the offshore wind farm Horns Rev II officially opening today. The park, situated in the North Sea 30 kilometers from the shore, will produce 2.2 percent of the kingdom’s total power. ”This park confirms Denmark’s position as world champion of wind power. Having 20 percent of our total power supply covered by wind mills we are ahead by far. But we are not going to stop here. Over the coming four years we will triple our capacity for offshore wind power,” says Minister for Climate and Energy, Connie Hedegaard. Horns Rev II is expected to produce 800 gigawatt/h annually – equivalent to the consumption in 200,000 Danish households. The size of the park has prompted it to become the world’s first offshore wind farm equipped with a platform where maintenance personnel can spend the night. Solar Roadways The Solar Roadways will collect solar energy to power businesses and homes via structurally-engineered solar panels that are driven upon, to be placed in parking lots and roadways in lieu of petroleum-based asphalt surfaces. The Solar Road Panels will contain embedded LEDs which “paint” the road lines from beneath to provide safer nighttime driving, as well as to give up to the minute instructions (via the road) to drivers (i.e. “detour ahead”). The road will be able to sense wildlife on the road and can warn drivers to “slow down”. There will also be embedded heating elements in the surface to prevent snow and ice buildup, providing for safer winter driving. This feature packed system will become an intelligent highway that will double as a secure, intelligent, decentralized, self-healing power grid which will enable a gradual weaning from fossil fuels. Replacing asphalt roads and parking lots with Solar Roadway panels will be a major step toward halting climate change. Fully electric vehicles will be able to recharge along the roadway and in parking lots, finally making electric cars practical for long trips. It is estimated that is will take roughly five billion (a stimulus package in itself) 12′ by 12′ Solar Road Panels to cover the asphalt surfaces in the U.S. alone, allowing us to produce three times more power than we’ve ever used as a nation – almost enough to power the entire world. Images and animation by Dan Walden Recommended Book Free: The Future of a Radical Priceby Chris Anderson My new book, FREE: The Future of a Radical Price, is about a counterintuitive notion: that you can make money by giving things away. Actually, it’s pretty surprising that is still controversial, given that it’s the foundation of the long-standing broadcast media model (radio and television are “free to air”, supported by advertising) to say nothing of the billions in profit made every year by my hosts here at Google. But Free is perhaps the most misunderstood four-letter word beginning with “F” in the English language, which is why I wrote a book about it. The debate the book has sparked is evidence of how polarizing and disruptive the concept still is. Underground City Sietch Nevada In Frank Herbert’s famous 1965 novel Dune, he describes a planet that has undergone nearly complete desertification. Dune has been called the “first planetary ecology novel” and forecasts a dystopian world without water. The few remaining inhabitants have secluded themselves from their harsh environment in what could be called subterranean oasises. Far from idyllic, these havens, known as sietch, are essentially underground water storage banks. Water is wealth in this alternate reality. It is preciously conserved, rationed with strict authority, and secretly hidden and protected. Although this science fiction novel sounded alien in 1965, the concept of a water-poor world is quickly becoming a reality, especially in the American Southwest. Lured by cheap land and the promise of endless water via the powerful Colorado River, millions have made this area their home. However, the Colorado River has been desiccated by both heavy agricultural use and global warming to the point that it now ends in an intermittent trickle in Baja California. Towns that once relied on the river for water have increasingly begun to create underground water banks for use in emergency drought conditions. However, as droughts are becoming more frequent and severe, these water banks will become more than simply emergency precautions. Sietch Nevada projects waterbanking as the fundamental factor in future urban infrastructure in the American Southwest. Sietch Nevada is an urban prototype that makes the storage, use, and collection of water essential to the form and performance of urban life. Inverting the stereotypical Southwest urban patterns of dispersed programs open to the sky, the Sietch is a dense, underground community. A network of storage canals is covered with undulating residential and commercial structures. These canals connect the city with vast aquifers deep underground and provide transportation as well as agricultural irrigation. The caverns brim with dense, urban life: an underground Venice. Cellular in form, these structures constitute a new neighborhood typology that mediates between the subterranean urban network and the surface level activities of water harvesting, energy generation, and urban agriculture and aquaculture. However, the Sietch is also a bunker-like fortress preparing for the inevitable wars over water in the region. Credit: Andrew Kudless (Design), Nenad Katic (Visualization), Tan Nguyen, Pia-Jacqlyn Malinis, Jafe Meltesen-Lee, Ben (Model) In Memory of Tom Lambert Tom Lambert – a dear friend – passed away on the Seventh of September , 2009. From Tom’s bio:” Known to the American business press as the “world’s friendliest guru” Professor Tom Lambert is an international author, broadcaster, consultant, trainer, conference speaker, businessman and business journalist. In Europe, America, S.E. Asia and Southern Africa his books and seminars have led him to be known to the quality business press as “the consultant’s consultant”. Tom is Founder and global Chairman of the International Centre for Consulting Excellence (ICfCE) a professional body launched by leading academics and businesspeople in the UK, USA and Australia with links to S.E. Asia, the Middle East and the EU.” Tom as speaker at the Summit for the Future:Many countries have traditionally sent some of their best and brightest young people to the USA and Europe to complete their management education. Shackled by curricula largely designed to meet local needs these graduates have returned with models, tools and techniques that can be close to impossible to apply within the culture. The International Centre for Consulting Excellence is operating Think Tanks designed to combine the best of Eastern and Western understanding in a way that is sensitive to local cultures and needs. Understanding of a culture demands knowledge of a country’s history, religion, philosophy, belief systems and present needs that can only come from being a national of that country – or does it?Tom – Thank You! Agenda Season Program 2009 / 2010 October 2918:30-21:15   the future of AdvertisingLocation: De Zwijger, Expo Zaal, 1st floor, Piet Heinkade 179, 1019 HC Amsterdam November 1918:30-21:15   the future of WasteLocation: WTC, Metropolitan Boardroom of Amsterdam In Business, D tower, 12th floor, Strawinskylaan 1, 1077 XW Amsterdam February 1118:30-21:15   the future of BiosensingLocation: De Waag, Amsterdam March 2518:30-21:15   the future of SportsLocation: Amsterdam April 2918:30-21:15   the future of MusicLocation: Amsterdam June 318:30-21:15   the future of CERNLocation: Amsterdam  

- Club of Amsterdam

Club of Amsterdam Journal, January 2008, Issue 99

Content Lumalive fabricsNext EventClub of Amsterdam blogNews about the FutureA sustainable energy system in 2050: Promise or possibility?Recommended BookApteraFuturist Portrait: Thomas FreyClub of Amsterdam Open Business Club Agenda Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the  Club of Amsterdam Journal. “There is some uncertainty as to what constitutes fashion.By definition fashion morphs every day. People change clothes, and clothes change people. Fashion reflects who we are, who we want to be. Influencing individuals and the world as a whole – a fashion statement can be just that, a form of language that acknowledges something larger within a culture.” … join us at our next Season Event about the future of Fashion – January 31, 18:30-21:15  Felix Bopp, editor-in-chief Lumalive fabrics Lumalive fabricsBoost Products are introducing a groundbreaking concept based on Philips Lumalive technology, which will enable businesses to attract the attention of customers, clients and other target groups in an exciting, direct and distinctive way. The new concept relates to clothing for promotions and events. Special Lumalive LED technology has been integrated into the fabric, turning the clothes into a ‘live’ display or billboard on which any given text, animation or (moving) images can be displayed – in every colour of the rainbow. With this product specialists in brand and sales activation, are targeting the market for sales and brand promotion (which includes trade fairs and advertising campaigns) and for events (which include dance parties) in the Benelux countries. By wearing the Lumalive shirts, the hosts, the people manning the stands, the dancers, etc., will have no trouble at all in drawing attention to themselves and to the message on their clothing, thus making a positive and unforgettable impression. The content on the ‘live’ fabric can be tailored exactly to suit the relevant target group. This enables a totally new and effective form of (marketing) communication. After years of research, Philips has succeeded in incorporating special LED technology into fabric. “Lumalive brings fabrics and clothing alive”, says Bas Zeper, CEO of Philips Lumalive. “This now gives marketeers a tool with which to reach their market in an interactive and more effective way.” “Thanks to the innovative power and high quality of Lumalive, we are enabling businesses and brands to communicate with their target groups in a unique way. The LED technology in Lumalive offers unlimited graphics and interactive applications and, in combination with the trendy promotion clothing, guarantees an impressive and distinctive experience. We are proud of this cooperation and the trust that Philips Lumalive has shown in us,” says Raymond Lentz, director of Boost Products.Light-emitting shirt which expresses mood, ambiance and give messages to the people around us. On jackets containing the Philips Lumalive fabrics dynamic advertisements, graphics and constantly changing color surfaces can be displayed. This couch gives an extra dimension to the mood and atmosphere you want to create, not even thinking about the possibilities to emphasize brands that you can promote! Next Event the future of FashionLifestyle & TechnologyThursday, January 31, 2008Registration: 18:30-19:00, Conference: 19:00-21:15 Where: AMFI-Amsterdam Fashion Institute, Mauritskade 11, 1091 GC Amsterdam, Near corner Wibautstraat / MauritskadeThe conference language is English. The speakers areTruus Dokter, It fits! & PeclersParisFashioning the Future Cathal McKee, Founder and Creative Director, CMKWhere technology ends and fashion begins. Stefan Lehner, Recycling DesignerHow can Eco-Design become fashionable? and more. Moderated by James Veenhoff, Programme Director and co-founder of Amsterdam International Fashion Week We would like to thank our supporters:AMFI-Amsterdam Fashion Institute, Innergy Creations, Amsterdam International Fashion Weekand the Instituut voor Media en Informatie Management. Club of Amsterdam blog  Club of Amsterdam blog November 19:  Sex, The Internet’s Own WastelandNovember 8:  Sexuality in the 21st Century?October 22:  Alexandria burned – securing knowledge access in the age of GoogleSeptember 6:  Are chimeras part of our future? News about the Future Spiderman suit Every grown up and child’s dream of sticking to the ceiling and acting as a world-saving superhero may finally come true. Writing in the Journal of Physics: Condensed Matter, a Professor from the Polytechnic of Turin has found the formula for a Spider-Man suit that will enable all budding Peter Parkers to skip the elevator and scale the Empire State building in much the same way as their cartoon superhero. The suit will use a similar principle to the one used by geckos and spiders, which possess millions of tiny hairs on their limbs allowing them to stick to surfaces and hang upside down. These microscopic hairs adhere to surfaces by using the intermolecular phenomena called Van der Waal forces.‘Some researchers were able to measure an adhesion strength 200 times higher than that of a gecko. But there is a large gap between theory and practical applications,’ said Professor Pugno. ‘If we are able to make a surface a little bit stronger, so that the size effect vanishes, we might be able to make a suit with the same adhesion as a gecko.’ Personal Media Viewer Movies are projected inside a pair of glasses. Myvu Corporation is a leading supplier of eyewear viewers for the portable electronics industry. The myvu personal media viewer has the SolidOptex optical technology incorporated inside a unique eyewear frame to form a comfortable, compact design. It’s the ultimate solution for viewing broadcasted and downloaded entertainment on cell phones and portable media players. The myvu viewer takes the output signal from media players such as MP4, DVD and cell phone products and projects a floating image that the user can see around – providing an enjoyable viewing experience for on-the-go lifestyles. Complete with in-ear earbuds for stereo sound, the viewer represents a breakthrough in portable display technology A sustainable energy system in 2050: Promise or possibility? By ECN Policy Studies Energy policy is facing major challenges. Industrial countries are increasingly dependent on imports of oil and gas, and global warming is becoming more of a reality. In order to address these challenges, a sustainable energy system must be developed. This document presents an outline of a sustainable energy situation for Europe in the year 2050. The research institutes ECN and NRG hope that this vision will guide energy research and inspire both businesses and governments. The authors describe a consistent development path that leads to a reduction in CO2 emissions in Europe to 60% below 1990 levels, and to a signifi cantly reduced level of oil and gas imports. However, in 2050 the energy system will not be completely sustainable. The authors have formulated additional sustainability conditions for the reliable use of nuclear energy, biomass, and CO2 capture & storage in a sustainable energy system. If these conditions are complied with, the overall picture will meet realistic criteria of sustainability. Despite this, continued energy conservation and further development of renewables should be pursued after 2050. In the vision for 2050 presented here, much weight is given to new technologies, new resources and new energy infrastructure. In addition to such innovation, new ways of decision-making and new patterns of behaviour are essential. With respect to technological developments that result in, for instance, affordable solar cells, the deployment of second-generation biofuels and reliable CO2 capture & storage, realistic judgements have been made as to the timing of their commercialisation. The technology policy required to bring about such technological developments is briefly outlined. Recommended Book Gone Tomorrow: The Hidden Life of Garbageby Heather Rogers *Starred Review* America leads the world in garbage, and that is nothing to be proud of. A clear-thinking and peppery writer, Rogers presents a galvanizing expose of how we became the planet’s trash monsters. Americans were ingeniously thrifty until industrialization ushered in consumer culture and the age of disposable goods and built-in obsolescence. But once the public was exhorted to buy stuff whether they needed it or not–and Rogers provides many eye-opening examples of corporate strategies and propaganda–new forms of garbage began to pile up and break down into toxic substances. Rogers details everything that is wrong with today’s wasteful packaging, bogus recycling, and flawed landfills and incinerators. Here, too, is the inside story of the plastic revolution and the irresponsibly wasteful beverage market, the Mafia’s involvement in commercial waste, and the illegal overseas shipping of garbage, especially toxic e-waste–trashed computers and cell phones. Rogers exhibits black-belt precision in her assault on American corporations that succeed in “greenwashing” the public while remaining “hell-bent on ever-expanding production no matter what the ecological toll.” Set this beside Elizabeth Royte’s Garbage Land (2005), and contemplate Rogers’ dictum: garbage “never really goes away.” – Donna Seaman Aptera Five years ago,  Aptera’s founder Steve Fambro endeavored to design and build a passenger vehicle that was safe, comfortable, and more fuel-efficient than anything ever produced. This aspiration, combined with his background in engineering, led him to an intensive study of aerodynamics, and composite aircraft construction. He hypothesized that a low-drag, aerodynamic body shape could be achieved without sacrificing comfort, drivability or safety. What emerged, after much designing, conceptualizing, and constructing, was a prototype two-seat, three-wheeled vehicle. This first operating prototype achieved a stunning 230 miles per gallon, Building on this success, Steve expanded his Aptera team and created the Aptera Typ-1, which has been re-designed, re-engineered, and refined into a production ready vehicle. Futurist Portrait: Thomas Frey Thomas Frey – Senior Futurist, Executive Director of  the DaVinci Institute and well known futurist speaker Thomas Frey “The greatest value in understanding the future comes from spotting the major cultural, demographic, societal, and economic shifts early and translating them into viable business opportunities,” says Tom. As the Executive Director and Senior Futurist at the DaVinci Institute, he works closely with his Board of Visionaries to develop original research studies, which enables him to speak on unusual topics, translating trends into unique opportunities. As part of the celebrity speaking circuit, Tom continually pushes the envelope of understanding, creating fascinating images of the world to come. His keynote talks on futurist topics have captivated people ranging from high level government officials to executives in Fortune 100 companies including NASA, IBM, AT&T, Hewlett-Packard, Lucent Technologies, First Data, Boeing, Capital One, Bell Canada, Visa, Ford Motor Company, Qwest, Allied Signal, Hunter Douglas, Direct TV, International Council of Shopping Centers, National Association of Federal Credit Unions, and many more. Because of his work inspiring inventors and other revolutionary thinkers, the Boulder Daily Camera has referred to him as the “Father of Invention”. The Denver Post and Seattle Post Intelligence have referred to him as the “Dean of Futurists”. Before launching the DaVinci Institute, Tom spent 15 years at IBM as an engineer and designer where he received over 270 awards, more than any other IBM engineer. He is also a past member of the Triple Nine Society (High I.Q. society over 99.9 percentile). Tom has been a columnist for the Denver Post, Rocky Mountain News, and Boulder County Business Report, and is the author of the 1998 book “Inventions of Impact”. He currently writes a newsletter entitled “News from the Future” and has written numerous articles on a wide range of futurist topics. He has also been a contributing writer for The Futurist Magazine and is the Editor of  the Impact Lab, an online emerging technology blog which was recently rated by Popular Science Magazine as one of the “top five science blogs in the known universe”. Agenda The Season Events are on ThursdaysRegistration: 18:30-19:00, Conference: 19:00-21:15 January 3118:30 – 21:15    the future of FashionLifestyle & TechnologyLocation: AMFI-Amsterdam Fashion Institute, Mauritskade 11, 1091 GC Amsterdam February 2818:30 – 21:15    the future of NanoEnergyLocation: Syntens, De Ruyterkade 5, 1013 AA Amsterdam [Building of the Chamber of Commerce] March 2018:30 – 21:15   the future of Ecological Architecture April 2418:30 – 21:15   the future of Money May 2918:30 – 21:15   the future of Children June 2618:30 –   Taste of Diversity – the future of INDIA Club of Amsterdam Open Business Club   Club of Amsterdam Open Business ClubAre you interested in networking, sharing visions, ideas about your future, the future of your industry, society, discussing issues, which are relevant for yourself as well as for the ‘global’ community? The future starts now – join our online platform …