with Mylena Pierremont
During the months of lockdown and self-isolation, we have been, in fact, writing a new future. This has important implications for marketers trying to build lasting relationships with customers. In depth monitoring of data and trends in consumer behaviour has always been fundamental to support innovations. Given the unprecedented nature of the pandemic and the profound changes it is causing, we believe that harnessing imagination will be just as critical.
Right now, there’s a great opportunity to revolutionize visibility, reach, and trust. Social media that is based on community and intimacy between brand and consumer communities generate a higher degree of trust. The exact same is true in terms of marketing strategies and within the grand scheme of the omnichannel. New technologies have made a new level of connectedness and intimacy possible, and it’s time to start.
The Future Now Show
Founder – Connected Circles