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Club of Amsterdam Journal, May 2012, Issue 148
Content Debt does not matter. Spending and taxes do. Next Event ETT: Skyrocketing speed trains and carsClub of Amsterdam blogNews about the Future Platform strategy shaping the future of Automotive OEMsRecommended Book: National Tax Policy in Europe: To Be or Not to Be? Liquid RoboticsFuturist Portrait: Markku Wilenius Agenda Credentials Club of Amsterdam SearchSubmit your articleContactSubscribe Welcome to the Club of Amsterdam Journal. Tax has many associations. It has long been viewed with fatal resignation, likened to a natural but inevitable force. It has also underpinned our civilisation’s history. Whether we embrace positive or negative views of tax it has a deeply embedded role within society. Homme Heida:– Would it make sense to create a different tax structure reflecting the allocation of taxes to specific purposes?– Why doesn’t everyone revolt, when accumilative taxes (direct and indirect) on income are about 80%?– What will happen if tax evasion becomes a national sport and when digital media facilitate tax evasion?– Will lower taxes in surrounding countries lead to a massive outflux of tax payers?– To which extent can taxes be used to influence purchasing behaviour of people and companies? Join us at the future of Taxes – Thursday, 31 May! …. interested in knowing more and sharing thoughts and ideas …. email us! Felix Bopp, editor-in-chief Debt does not matter. Spending and taxes do by Antonio Fatás, Portuguese Council Chaired Professor of European Studies and Professor of Economics at INSEAD Paul Krugman makes the point that government debt matters less than most people think because in some cases we simply owe money to ourselves. He is right and what he has in mind is the notion that government debt is (in many countries) mostly held domestically. Japan is an extreme case where more than 90% of the government debt is held by its nationals but even in the US the majority of government debt is held by US citizens or institutions. For some it is debt but for others it is an asset, they cancel out from a national point of view. We can think of an extreme case where government bonds are held by all taxpayers in proportion to their income – in a way that mimics tax rates. In that case, government debt is not imposing a future burden on anyone, it simply cancels out with the assets that all investors/taxpayers have. How do future generations enter into this analysis? What if we try to pass the bill to future generations? Let’s start with the case of a closed economy/system. In a closed system (the world, no international trade or capital flows) the debt that the current generation has will end up in the hands of the future generation in one of two ways: either it gets simply passed to the next generation as a bequest or, alternatively, the current generation could try to sell their assets and spend all their wealth if they do not want to leave a bequest to their children. But the debt must be bought by someone. And given that this is a closed economy, it can only be bought by the future generations. In both cases the bond holders are also the taxpayers. If we bring other countries into the picture then the analysis is different. The government debt that other countries hold is a claim on our current and future income and as such it is a financial burden that either the current generation or the future one will have to pay for. But Krugman’s point, which is correct, is that many make the mistake of assuming that government debt is equivalent to external debt and they overestimate the burden that it imposes on a country. Let’s go back to the case of a closed economy: is it really true that debt does not matter? Not quite, because there are distributional issues of two types: first there is no perfect match between bond holders and taxpayers so it is not quite true that we owe money to ourselves. Some citizens owe money to others. The second distributional issue is about generations and here we need to go back to the example above to understand how difficult the analysis can get. The best way to understand the argument is to stop talking about debt and talk about spending and taxes, which is what really matters. A government spends some income today (builds a road, provides health services to the population). It decides not to tax anyone but instead it issues debt bought by the current generation. The government decides that it will only pay back the debt in the future when it raise taxes on the next generation, not the current one. Are we passing a burden to the next generation? It all depends on what the current generation does. If they decide to spend all their income and leave no bequests for their children then the answer is a clear yes. The current generation enjoyed services that they did not pay for themselves and did not compensate the next generation in any way for the future taxes they will have to pay. Just to be clear, the future generation will be holding the debt that the previous generation sold to them when they were spending their inheritance, but this is not a transfer of resources, the asset was sold at market price. So the fact that in the future bondholders are also the taxpayers does not mean that we are not passing a burden to the next generation. There is a second scenario where there is no burden passed to the next generation. It can be that the current generation is responsible, understands that the government is asking future generations to pay for the goods and services that they enjoyed and they decide to leave a larger-than-planned bequest to their children so that they have resources to pay for all the taxes (you can think about the bequest being the government debt itself). In this case no burden is passed to the next generation. This simple example (*) makes it clear that answering the question of what distributional impact government debt has across generations requires an understanding of the patterns of spending, taxes and saving of different generations. What matters is not debt but who enjoys the spending that the government does and who pays for it. Debt is just a vehicle that can be used to transfer resources across different individuals or generations. Debt is not a problem, the problem, from a generational point of view, is the potential mismatch between spending and taxes (even if future taxpayers are also the holders of government bonds when they are paid back). (*) The example ignores many issues: the type of goods government buy, the possibility of default, the possibility of crowding out (government bonds displacing other forms of saving),… Next Event the future of TaxesMay 2012Location: Info.nl – Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt]This event is supported by Info.nl The conference language is English. The speakers and topics are:Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V., Chairman Tax Controversy Management Group Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility Annegien Blokpoel, CEO, PerspeXoTaxes, making the world a better or worse place? and our moderator is Homme Heida ETT: Skyrocketing speed trains and cars A revolution in transport is about to take place with the project ETT, literally Evacuated Tube Transport Technologies. Still at the prototype stage, this project is set to install fast, clean, cheap and safe travel on earth needing only a 50th of the energy of the transportation mean used whether it be train or car. Invented and directed by Daryl Oyster, an American scientist who graduated in mechanical engineering and worked on aeronautical and marine design and certifications, the evacuated tube transport system consists of using for travel tubes eliminating all possible frictions due to speed thus permitting the mean of transportation to travel faster and safer once it is set in motion. These tubes, made of various possible materials such as fiberglass, sealed concrete and plastics, will enable capsules containing 4 to 6 persons to travel at a speed up to 6.400 kilometers per hour. ETT sounds surreal when we hear its inventor assuring that we will be able to link Washington DC and Beijing in two hours. Many questions have already aroused on the feasibility of the project and our adaptation to such a revolutionary mode of transportation. Is the human body able to stand such speed? Is this mode of transportation really safe? Will it be owned and operated by public entities or private corporations? Will it be accessible to all or reserved to high-incomes because of its cost? Apparently, the answer to all of these questions is yes. The human body can stand the forces of such high speed for it can stand 8g of acceleration while it will only have to stand 1g of acceleration even at the speed of 6.400 kilometers per hour. This mode of transportation does appear to be safe; and let us not forget how scared we have been at each stage of the transportation evolution timeline. We thought the human body would never be able to stand the speed of a train when this mean of transportation first appeared and today it is a part of our daily lives. Let us not be scared of change. Moreover, to reassure all skeptics, setting in place much smaller tubes for the transportation of mail could be a perfect start to ensure the efficiency and security of such an innovation. Concerning the ownership and management entities of the project worldwide it appears more realistic for it to be split between the governments, public entities such as cities and private companies and corporations who will all have invested in ETT. As for any major infrastructure transportation project, the cost of ETT will be lowered with the number of investors interested and its expansion in as many countries as possible. Any company interested in the project is encouraged to buy a license to speed up the development of ET3 and enable the construction of a prototype. Once proven its efficiency, the construction worldwide of these tubes should take place at a high rate, linking major cities and countries to form a global transportation network. Club of Amsterdam blog Club of Amsterdam bloghttp://clubofamsterdam.blogspot.com Burning Issues: EducationBurning Issues: Resources: Water, Energy, Air, FoodBurning Issues: HealthBurning Issues: Climate Change / Sustainability (1)Burning Issues: Climate Change / Sustainability (2)Burning Issues: Economy / Stock Market / PovertyBurning Issues: Waste / PollutionBurning Issues: GlobalizationThe ultimate freedom: beyond timeLimits to KnowingSocratic Innovation News about the Future Serval – escaping phone operator’s control The Serval Project could soon revolutionize the mobile phone market and the state’s control over our mobile phones. Its principle is one of meshing, that is creating multiple and temporary networks for communication between close-by rooted phones which are phones having had their operator security locks deactivated. In that way, the phones can function without SIM cards or antenna or satellite intermediary. If the two phones are more than a few hundred meters apart, the phones which will have also downloaded Serval will serve as intermediaries for transmission of the communication without their owners noticing it or needed to do anything. Invented by an Australian scientist, Paul Gardner-Stephen, in collaboration with students from a famous engineering school, the INSA Lyon, Serval appears to be a return to the beginning of the mobile phone industry where already in the 1980’s engineers had started to set in place some similar meshing systems quite simple and cheap. They were prevented of developing these systems by states and companies wanting to reproduce the controlled-by-the-top pyramidal structure already in place for the phone market Developing solar organic photovoltaic panels Heliatek, a German company funded by BOSCH and others based in the city of Dresden, has managed to develop a new and innovative type of solar panel, more flexible, lighter and just as efficient as conventional solar panels in cloudy or hot weather. Consisting of organic molecules on polyester films, the technology of these new solar panels is close to the one already used for certain phone and TV screens. Heliatek’s innovative solar panels thus appear more practical and useable because of their lightness and flexibility while generating as much electricity as “traditional” solar panels already on market. Heliatek is the global leader in organic photovoltaic technology Platform strategy shaping the future of Automotive OEMs Flexibility to drive growth By Evalueserve Automotive: A Key Industry in GermanySince the first practical petrol engine was built by Karl Benz in 1885, Automotive has been a key industry in Germany. In 2011, the German Automotive industry employed more than 719,000 people. This figure in combination with large CAPEX investments (2011: EUR 13.3 billion) and an internal R&D spend of the OEMs amounting to about EUR 15.8 billion underpins the importance of the industry for the German economy. This key industry is now undergoing significant change. German car producers are increasingly active in seeking growth in emerging markets – especially in the BRIC countries. To be successful here, product adaptation to the local market as well as economies of scale are required. One way of balancing these – on the face of it – contradicting requirements is the development of automobile platforms that can be shared across models and brands. This paper investigates this trend and shares insights about the future in platform sharing. Automobile Platform Sharing: An Overview Estimate: 45-47% passenger cars will use one of top 20 platforms by 2015 Reasons behind Automobile Platform Sharing All passenger cars are built on platforms or architectures that define the core engineering of a vehicle. Traditionally, automotive OEMs have shared this engineering across products. For example, under the hood, Skoda Fabia and Volkswagen Polo use the same engineering structure. As platform development costs account for nearly half of the product development costs of Original Equipment Manufacturers (OEMs), this strategy of using common engineering across vehicle models allows them to save money as well as time. As the global automotive industry strives to achieve economies of scale and efficient product launches, major OEMs will increasingly focus on manufacturing a larger volume of passenger cars on select global platforms (core platforms). These core platforms will be used to design and produce vehicles across segments (by size and price range) and brands on a global scale. Evalueserve estimates that by 2020, the 10 major OEMs (General Motors, Volkswagen, Toyota, Ford, Nissan, PSA Peugeot Citroen, Honda, Renault, Fiat, and Daimler) will reduce their platforms by about a third from over 175 platforms in 2010, and will concentrate mass production across a few key core platforms. For instance, GM recently announced that it plans to almost halve its vehicle platforms from 30 in 2010 to 14 in 2018. The company is expected to save an estimated USD 1 billion per year, primarily contributed by product development projects. Consequences of Platform SharingAccording to Evalueserve’s analysis, the top 20 passenger car platforms accounted for approximately 40% of the global production volume in 2010. The use of a set of select global platforms by most manufacturers will mean that almost half the passenger cars manufactured in the latter half of this decade will use one of the top 20 global platforms. A realistic projection suggests that by 2015, such a development will lead to the top 20 platforms accounting for 45-47% of passenger cars launched globally. The major contribution will come from the domination of global platforms, such as Renault-Nissan’s B platform (recently renamed as V platform) producing models such as Clio, Micra, and Dacia; Volkswagen Group’s MQB platform, which will produce a range of models for VW, Scoda, and Audi; and Toyota’s MC platform producing models such as Corolla and Auris. The subcompact and compact vehicle segments (B, C, and D segments) will leverage this consolidation the most by harnessing manufacturing, innovation, procurement, and market adaption synergies. Increased sharing will also hasten the consolidation of core platforms. OEMs have started collaborating with each other (more than ever) to co-develop and share their core platforms. The collaborative framework of each company depends on its organizational setup, markets, goals, and product portfolio. Renault and Nissan, for instance, co-develop and share platforms as two distinct groups. PSA Peugeot Citroen, on the other hand, has collaborative agreements to share platforms with several partners, including Fiat, Mitsubishi, and Toyota. Emerging economies such as China and South Asia, and South America will continue to strongly influence car manufacturer’s strategies in the near future, affecting product development, marketing, and manufacturing strategies. OEMs will increasingly adapt their existing platforms and develop new ones for these markets. The Honda Brio five-door hatchback subcompact, produced in India and Thailand, is an example of this emerging trend. Evalueserve’s research on the emerging economies suggest that these markets will account for more than half of the global light vehicle production by 2015, given a strong CAGR of 8-9% over the next five years. What is Required for Efficient Platform Consolidation?Strong intra-platform component commonality and global production flexibility will be critical for platform consolidation. Volkswagen is one of the forerunners in implementing a modular strategy for platforms and uses common platforms for multiple brands as well as vehicles. For instance, Volkswagen and Porsche share a platform for the Volkswagen Touareg and the Porsche Cayenne Sports Utility Vehicles (SUVs). Partnerships among various manufacturers are crucial as modularity can be achieved only till a certain limit, beyond which inter-OEM synergies have to be harnessed (and will keep increasing in magnitude as well as number over the next few years). The Renault-Nissan-Daimler alliance will serve as an example for OEMs looking to harness platform and procurement synergies without undergoing full operational integration. Evalueserve believes that platform synergies will be the key to any further consolidation of the global auto industry. However, platform consolidation will be a double-edged sword for component suppliers. Increased production per platform will mean significantly higher volumes for suppliers, but reduced core platforms will mean very selective business development opportunities. Further, regional suppliers with limited capabilities may come under pressure as global delivery, supply chain, and efficient manufacturing capabilities will be the key to efficient platform consolidation. Challenges to Platform Consolidation and SharingAlthough platform consolidation is gaining popularity throughout the automotive landscape by virtue of being a simple and effective strategy, several factors still prevent its instant adoption. We have discussed some of these below: Low returns and higher risks: A large number of similar vehicles based on the same platform can result in lower “sales per model”. Platform sharing also magnifies the risk of increased product recalls for vehicles based on the same platform by different manufacturers. For example, the Toyota Matrix and Corolla as well as the GM Pontiac Vibe, which were built on the same platform, had to be recalled from the market. Need for product adaption: Homologation norms differ significantly from country to country and thus disallow the use of universal platforms across all markets. Although most vehicles can be sold without major modifications within a region (such as the European Union, which follows a more or less uniform set of norms with regard to platforms), a large number of vehicles have to be adapted to meet the different homologation norms. GM, for instance, had to lengthen the front portion of Saturn Astra to meet the more stringent crash standards in the US. Consumer behavior: On the demand side, consumer behavior and brand consciousness are the biggest deterrents. While the North American market is dominated by relatively larger vehicles such as sedans and SUVs, the emerging markets such as India are primarily dominated by small cars. Buyers are apprehensive about buying expensive cars based on the same platform that underpins a relatively more affordable vehicle with low differentiation on features. An interesting example can be the recent launch of Renault Pulse in India, which shares engineering with Nissan Micra and showcases low differentiation. However, the success of this market launch will largely depend on Renault’s pricing strategy. These obstacles in the path of platform consolidation can be overcome gradually and are likely to wither away against the forces driving platform consolidation. However, to accelerate the pace of platform consolidation, extensive regulatory support, R&D, consumer-driven innovation to increase local acceptance of vehicles developed on global platforms, and segment-driven marketing (personal car, family car, executive car, etc) initiatives are required over the next few years. An effective approach may be to retrace the path of container standardization in international logistics in the second half of the 20th century. Realizing the potential advantages of a universal regime of standard containers, several regulatory as well as corporate initiatives were taken to promote container standardization. Finally, when standard containers replaced the traditional break bulk method of handling dry goods, it revolutionized the transportation of goods worldwide. Evalueserve believes that if platform standardization is executed well, it could lead to the next wave of revolution for the automotive industry. […] You can download the full White Paper. Click here Recommended Book National Tax Policy in Europe: To Be or Not to Be?By Krister Andersson (Editor), Eva Eberhartinger (Editor), Lars Oxelheim (Editor)The book is dedicated to the question of how much room for national tax policy Member States of the European Union will find necessary and possible to maintain in the future. It focuses on the possibilities Member States have and the constraints they face, such as the need to enhance competitiveness and attractiveness to inward foreign direct investment, to finance social programmes and the limitations imposed by European and International Law. The research question is looked at from economic as well as from legal points of view. This comprehensive approach and the answers given will be of interest to scholars and policy makers alike and may guide the path for future tax developments in Europe. Liquid Robotics Liquid Robotics, Inc. is an ocean data services provider and developer of the Wave Glider marine robot that functions as a persistent and versatile platform for scientific and industrial payloads. Based in Silicon Valley, Houston and Hawai’i, the company’s Wave Glider is enabling dozens of applications and missions never before attainable. Initial customer deliveries of the Wave Glider unmanned maritime vehicle (UMV) took place in 2008. To date, Wave Gliders have logged well over 100,000 miles of operations. By continuously harvesting energy from the environment, Wave Gliders are able to travel long distances, hold station, and monitor vast areas without ever needing to refuel. A unique two-part architecture and wing system directly converts wave motion into thrust, and solar panels provide electricity for sensor payloads. This means that Wave Gliders can travel to a distant area, collect data, and return for maintenance without ever requiring a ship to leave port. The Wave Glider is a configurable platform designed to support a wide variety of sensor payloads. It can keep station or travel from point to point. Data is transmitted to shore via satellite, and the continuous surface presence means that data can be delivered as it is collected. Payloads can be installed by customers or integrated by Liquid Robotics.. Ed Lu – Oceans of Robots Futurist Portrait: Markku Wilenius Markku Wilenius, former PhD graduate of the University of Helsinki in social sciences, has become in the last decade a well-known and independent futurist, valued in his field within Finland and around internationally. Being today one of the very few professor of futures studies worldwide Wilenius stands out from the crowd of futurists and experts because of the academic dominance of his CV and expertise. Professor of Futures studies at the University of Turku and professor and director of the Finland Futures Research Centre (1999-2001, 2003-2007), Wilenius has managed for years now to combine his academic profile with high-level consultancy and advising activities for governmental bodies and multinational companies such as Allianz SE. His long-term aim has been to bring and develop strategic thinking inside class rooms, governmental bodies and companies to “futurise” these organizations. Developing a new vision of leadership, management, usual activities according to a far-reaching vision, his work has been focused on adapting companies and the concerned actors, including students who will become leaders and actors within companies, to the Future. Markku Wilenius differentiates himself of other experts in the fields of future studies and futurism by offering critical and innovative thinking. Stating the importance of culture as an asset for companies as much as for society, promoting the necessity of “responsible communication” and trying to open more paths towards a creative economy, better adapted, responsible and efficient, Wilenius is currently at the forefront of future studies. Adding to his academic, consultancy and advising activities, Wilenius is currently president of the Woima foundation, an organization aiming at helping “Finland to find new sources of wealth and well-being”, and senior president at Fibertus a promising start-up company aiming at developing and commercializing a sustainable product to eventually replace oil-based products for various uses (construction, packaging, insulation, etc). Member of the Club of Rome, one of the major think tanks on future-oriented issues worldwide, since 2002, Markku Wilenius is also a praised author having published a number of valuable works in the last decade such as Creative Economy (2004) and Mediators (2008). Delivering lectures in his home university and around the world, Wilenius is an futures expert to watch Agenda Season Events 2011/2012NEXT Event May 31, 2012 the future of TaxesLocation: Info.nl, Sint Antoniesbreestraat 16. 1011 HB, AmsterdamSupported by Info.nl June 28, 2012the future of Urban EnergyOption: Guided Tour 17:00Location: Van Eesterenmuseum, Burgemeester De Vlugtlaan 125, 1063 BJ AmsterdamSupported by the Van Eesterenmuseum Credentials Felix Bopp, Editor-in-ChiefRaphaelle Beguinel, Assistant Editor
the future of Taxes
Content Program Tickets Supporters Bios Location Ressources Contact the future of Taxes Thursday, May 31, 2012Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Info.nl – Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt] The conference language is English. This event is supported by Info.nl Presentations Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V., Chairman Tax Controversy Management Group Taxation in 2020, IRS for Big Brother.Iskander Smit, strategy director, Info.nl and head of info.nl/labs The Internet of Things as enabler of a new organization of responsibility Contributions by Leif Olsen A New Taxation Paradigm; Some Details A New Taxation Paradigm; Overview The Heartland Institute Ten Principles of Federal Tax Policy Videos Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V., Chairman Tax Controversy Management GroupTaxation in 2020, IRS for Big Brother. Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility Tax has many associations. It has long been viewed with fatal resignation, likened to a natural but inevitable force. It has also underpinned our civilisation’s history. Whether we embrace positive or negative views of tax it has a deeply embedded role within society. [percapita]Homme Heida:– Would it make sense to create a different tax structure reflecting the allocation of taxes to specific purposes?– Why doesn’t everyone revolt, when accumulative taxes (direct and indirect) on income are about 80%?– What will happen if tax evasion becomes a national sport and when digital media facilitate tax evasion?– Will lower taxes in surrounding countries lead to a massive outflux of tax payers?– To which extent can taxes be used to influence purchasing behaviour of people and companies? Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V.,Chairman Tax Controversy Management GroupTaxation in 2020, IRS for Big Brother. No doubt the future of taxation will be in so called enhanced relations between taxpayer and the Tax Authorities and the use of electronic data gathering and internet. For individual taxpayers this will be seen through a personal internet page (PIP), for companies through Horizontal Monitoring. Mainstream will be: those who are compliant will be left alone, much relies on the self assessment of taxpayers; on the other side, those who choose not te be compliant or are supposed to be non compliant, will be chased by a tough acting IRS, according to the stick and carrot theory. Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility More and more things are connected to the Internet. And we grow into an access based economy where we expect products and services that are available on a right-now basis. In the future we can expect this new reality to develop in another way of paying taxes for the use of goods. It will change the model of participation as we ‘vote’ with our consumption. Iskander Smit explores this possible future and makes it tangible with a possible customer journey. Annegien Blokpoel, CEO, PerspeXo & Carla Hoekendijk, Artist, Consultant, New Media and Game TheoristTaxes, making the world a better or worse place? Taxes are of all times and of all societies. Therefore no society can be without, at the same time the architecture is manmade, based on paradigms. Are taxes fair? What are the systems we use to create wealth and (re)distribute wealth and welfare? Are the human basic principles of fairness of all times or changing? In this session we will co-create together a system which balances individual and communal interest today and tomorrow. 18:30 – 19:00Registration & welcome drinks 19:00 – 19:40Introduction by our Moderator Annegien Blokpoel, CEO, PerspeXo Part I: Frank Herreveld, Partner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V.,Chairman Tax Controversy Management GroupTaxation in 2020, IRS for Big Brother. Iskander Smit, strategy director, Info.nl and head of info.nl/labsThe Internet of Things as enabler of a new organization of responsibility19:40 – 20:05Coffee break with drinks and snacks. 20:05 – max. 21:15Part II: Annegien Blokpoel, CEO, PerspeXo & Carla Hoekendijk, Artist, Consultant, New Media and Game TheoristTaxes, making the world a better or worse place? Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL52ABNA0976399393, BIC ABNANL2A ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 Info.nlInfo.nl makes online services and commerce successful. We connect ICT and online Marketing with your business in order for you to build a fruitful relationship with your customers. We function as directors and guard the complete process, with a sharp eye on details. Our principles are simple: Create 1 overarching online platform, treat your customers like kings, and acknowledge data as the fuel of your business. In short: Info.nl makes sure that every online contact with your brand or organization happens fluently. For an optimal online result. In short· Founded in 1994· Full service online agency in the centre of Amsterdam· The best knowledgeable agency in 2010, 2011 and 2012 according to Emerce 100· ± 70 enthusiastic employees· Amsterdam, London, Madrid, Riga and Sofia.www.info.nl Frank HerreveldPartner Tax Controversy and Litigation, Deloitte Belastingadviseurs B.V.Chairman Tax Controversy Management GroupFrank rides a Harley-Davidson, a brand that stands for power and non-conformism. That is what he also propagates as a tax consultant.Frank works in the national tax practice in Rotterdam. His clients include both larger family enterprises as well as large national and international companies. In addition, Frank is a specialist in formal law. Encouraged by his earlier work in the scientific department of the Hoge Raad and a large law firm, Frank is heading the litigation practice of Deloitte. In addition, he is engaged in issuing opinions on complex tax matters.Frank is responsible for the training process of the NOB. He also litigates regularly. Frank also gives guest lectures e.g. at the University of Leiden. Frank is editor of the Weekblad fiscaal recht and publishes mainly on formal law and legal topics. He is active in the field of horizontal monitoring, where he has published several articles critical.www.deloitte.com Iskander Smitstrategy director, Info.nl and head of info.nl/labsIskander Smit works as strategy director Info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam Info.nl is specialized in the creation and realization of online services.Iskander is responsible for strategy within Info.nl and advices clients how to transform their products and services into engaging online ecosystems. Inspired on our models Virtual Warmth, Exploding Website and Realtime Company.Iskander is educated as Industrial Design Engineer and works since 1994 in digital media as interaction designer, concept developer and strategist. Driven by the added value of interactivity and the social power of connected media. He has a strong passion in how human behavior works and is related to the use of products and services and the interactions with others.www.info.nl Annegien BlokpoelCEO, PerspeXo Annegien Blokpoel is founder and director of the independent strategy firm PerspeXo. She has worked in the fields of strategy, investor relations, communications, and structured finance at two AEX-listed companies, CF PwC and Merchant bank MeesPierson. Over more than 15 years she has assisted over 35 boards and directors in formulating and realising value strategies. She holds degrees in economics and archaeology, and an MBA, having studied in Amsterdam and Jerusalem. She regularly acts as moderator and speaker at conferences and business schools.www.perspexo.com Carla HoekendijkArtist, Consultant, New Media and Game Theorist Carla Hoekendijk works as an independent advisor and (concept/product) developer for (game/media) projects in cooperation with, and for, a wide range of both cultural and educational institutes and businesses. She has developed the new Game Development Course of the Amsterdam University of Applied Sciences, and recently got involved in developing the curriculum of the master for the University of Amsterdam. With her background in art and philosophy Carla is well-known for her successful projects within the creative industry, and known for her daring approach to content. She is a member of several committees and juries. Homme HeidaHomme Heida is a former journalist, entrepreneur and communication professionnel. He studied architecture, but wanted to design complete cities. One step further was the profession of a journalist enabling him to stick his nose into every possible corner of society. By heart an intellectual, but also a sportsman, Homme is trying to live body and soul as much as he can. He is an optimist, who believes that humans cause problems in order to find solutions. The type of the most recent problems need a global network to find those solutions. Club of Amsterdam is a platform for people who are active in this field. So he finds it the right place to be. Info.nlSint Antoniesbreestraat 161011 HB Amsterdam[Next to Nieuwmarkt] Public Transport MetroMetrostop Nieuwmarkt, exit Nieuwmarkt CarParking Waterlooplein, Valkenburgerstraat 238 Related to this topic see also Club of Amsterdam Journal and for more events Agenda
the future of Germany
Content Program Tickets Supporters Bios Location Ressources Contact the future of Germany Thursday, April 26, 2012Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Kamer van Koophandel Amsterdam – Netherlands Chamber of Commerce, De Ruyterkade 5, 1013 AA Amsterdam The conference language is English. This event is supported by the Kamer van Koophandel Amsterdam Presentations Huib Wursten How to manage the Germans Impressions Germany has been Holland’s neighbour longer then we can imagine. As a small country balancing on the edge of a continent we are poised between a landmass and the sea. That has always been our position and we have been able to make the best of it by becoming a trading nation. Traders cannot afford enemies and so we also balanced our relations with the surrounding nations. Germany is out biggest neighbour and one of our most important trading partners. When it pours in Germany it rains in the Netherlands. The ties between the two countries have always been very close. German 19th century authors went on holiday in Zandvoort and rich Dutch went to Berlin.German was taught at most schools and German philosophers were all the rage. Obviously the Second World War has made a breach in the relation between the two nations. Yet we are still connected on many levels: economically, culturally and linguistically. After 1945 the Dutch have set their course west and looked to the other side of the ocean for guidance and inspiration. Maybe it is time that we looked east and take some examples from the German rule book to learn from their amazing success.Concept: Peter van Gorsel, Educational Business Developer, University of Amsterdam / UvA/HvA Hanco Jürgens, Researcher, Teacher, Institute for German Studies at the University of AmsterdamThe German model: From sick patient to the leading political economy of Europe Around the turn of the twenty-first century, Germany was considered the sick patient of Europe: Wages were too high, the labour market was not flexible enough, and the welfare state was a leaden burden. Today, Germany is the leading political economy of Europe. One of the explanations for this revival is the way Germany conceives its own future. The many debates about the future challenges of the federal republic has led to a sober and sensible policy, with an eye for checks and balances, and for the threats of a shrinking labour force in a globalizing world. We should learn from the way Germany discusses its future problems. Frans Vogelaar, Professor, Academy of Media Arts Cologne, Founder, Hybrid Space Lab, BerlinInertInnovation Germany viewed from the west, has for long been considered as dull, inert and tardy. This inertness is not only a handicap – but also proving a strong point. With its conservative policy Germany has – against all advises – kept up industrial production. With a tradition in long term investment in excellence it faces today new challenges such as innovation in green technologies. And Berlin is becoming the cultural hotspot. Huib Wursten, Senior Partner, ITIM InternationalHow to manage the Germans 18:30 – 19:00Registration & welcome drinks 19:00 – 20:00Introduction by our Moderator Peter van Gorsel, Educational Business Developer, University of Amsterdam / UvA/HvA Welcome by Age Fluitman, Chairman at Chamber of Commerce Amsterdam Part I: Hanco Jürgens, Researcher, Teacher, Institute for German Studies at the University of AmsterdamThe German model: From sick patient to the leading political economy of Europe Frans Vogelaar, Professor, Academy of Media Arts Cologne, Founder, Hybrid Space Lab, BerlinInertInnovation Huib Wursten, Senior Partner, ITIM InternationalHow to manage the Germans20:00 – 20:30Coffee break with drinks and snacks. 20:30 – 21:15Part II:Open discussion Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL52ABNA0976399393, BIC ABNANL2A ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 The Chamber of Commerce for Amsterdam (CCI Amsterdam) is an active and engaged partner in business of all sizes. At the same time the Chamber of Commerce for Amsterdam takes every step within its power to maintain the robust and economic health of the region. That is why the Chamber of Commerce for Amsterdam is your essential first call when contemplating setting-up a business in the region. The Amsterdam region has established itself as one of the most dynamic business concentrations in Europe. Revitalized traditional sectors such as financial and business services, construction, food processing, transport and logistics rub shoulders with vibrant ‘new economy’ communities of information and communications technologies, design and media.http://english.kvkamsterdam.nl Hanco JürgensResearcher, Teacher, Institute for German Studies at the University of AmsterdamHanco Jürgens is a researcher, teacher and member of staff at the Institute for German Studies at the University of Amsterdam. He specializes in the history of the Twentieth and the Eighteenth Century. With a grant of the Montesquieu Institute he researches the influence of the European integration on the social, economic, constitutional and political relations in Germany and the Netherlands. He lectures on Germany and Europe and has published on a wide variety of subjects. His publications include studies of the concepts of the Enlightenment, the history of the Dutch border, and the life and politics of Angela Merkel.www.duitslandinstituut.nlwww.duitslandweb.nl Frans VogelaarProfessor, Academy of Media Arts Cologne, Founder, Hybrid Space Lab, Berlin Hybrid Design esplores new areas in Design that emerge from the combination and fusion from environments, objects and services, within their network of production, distribution, usage and recycling, in context of the era of communication.Prof. Frans Vogelaar founded in 1998 at the Academy of Media Arts Cologne in Germany the first Department of Hybrid Space worldwide.Prof. Frans Vogelaar is also founder of Hybrid Space Lab, a r&d and design practice focusing on the hybrid fields that are emerging through the combination and fusion of environments, objects and services in the information-communication age. The scope of his research, development and design projects ranges from those on urban games and urban planning to buildings, architectural interiors and industrial design applications and wearables.www.khm.dewww.hybridspacelab.net Huib WurstenSenior Partner, ITIM InternationalHuib is experienced in translating international and global strategies and policies into practical consequences for management. He has been working in this field since 1989 with a variety of Fortune 1000 companies, with public and private organisations in 85 countries on all continents. His main clients in the business sector are IBM, 3M, Vodafone, McCain, Quest, Texaco, ABN AMRO, Nike, and Unilever. Non-profit clients include the IMF, the European Central Bank, the World Bank, the UN Development Programme, the Council of Europe, and the Dutch peacekeeping forces.www.itim.org Peter C. van GorselEducational Business Developer, University of Amsterdam / UvA/HvAPeter van Gorsel spent many years in publishing before becoming Director of the Institute for Media and Information Management at the Hogeschool van Amsterdam. Since October 2010 he started his new assignment as Educational Business Developer, University of Amsterdam / UvA/HvA.www.uva.nl Kamer van Koophandel Amsterdam – Netherlands Chamber of CommerceDe Ruyterkade 51013 AA Amsterdamwww.amsterdam.kvk.nl Public TransportThe Kamer van Koophandel is located at the IJ River. Coming from the city center you turn left at Centraal Station. It is 10 minutes walking distance. By CarFrom all directions.From Ringweg A10 West take exit S 102 Westpoort 3000-9000. Follow Transformatorweg, Spaarndammerdijk, Taamanstraat, Van Diemenstraat, Westerdoksdijk to de Ruyterkade.There is a parking behind the Kamer van Koophandel, which can be accessed from the main entrance.Alternatively there is a parking in front of Centraal Station. Related to this topic see also Club of Amsterdam Journal and for more events Agenda
the future of Languages
Content Program Tickets Supporters Bios Location Ressources Contact the future of Languages– more than just words Thursday, March 29, 2012Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: OBA – Openbare Bibliotheek Amsterdam, Oosterdokseiland 143, 1011 DL Amsterdam (east of Amsterdam Centraal Station), 7th floor, Het Theater van ‘t Woord The conference language is English. In collaboration with the British Council and OBA – Openbare Bibliotheek Amsterdam Video Summaryby Anna Devi Markus ######################## Impressionsby Anna Devi Markus As a part of the Language Rich Europe project the current state of play as for multilingualism policy and practice has been researched in 20 European countries. Its results will be published in a publication as well as on an interactive website in May 2012. The project advocates “multilingualism for stable and prosperous societies”. We learn all our life how to communicate with each other. In the contemporary world with various borders becoming more and more blurred, it is even more tempting to use one common language. The most widely spoken constructed intralanguage, Esperanto, comes to mind. What would the consequences be if we all spoke one language? History shows that languages that we use are not only about words. Federico Fellini, an Italian filmmaker, once said, “A different language is a different vision of life”. But is there really a relationship between the language and the thought? If we do decide to learn another language, what is the easiest way to get a good grasp of it? The newest technology offers stunning solutions for language learning. CAVE (Cave Automatic Virtual Environment) is an immersive virtual reality environment where projectors are directed to three, four, five or six sides of a room-sized cube. It is used in experiments for language learning as it offers the unique opportunity to immerse into a different world and language. (The name is also the reference to the allegory of the Cave in Plato’s Republic, where a philosopher contemplates perception, reality and illusion). On the other hand, the newest solutions for machine and real-time translation seem to undermine the effort required to speak other languages. Where will it lead us?Concept: Aleksandra Parcinska Mirjam Broersma, PhD, Max Planck Institute for PsycholinguisticsWhy linguistic diversity will never disappearSpeaking and understanding speech are much more difficult in a second language than in one’s native language. Some of the associated problems are not obvious to understand. Why do some foreign languages seem so much faster than our native language? Why do Dutch speakers never manage to pronounce the English ‘th’ correctly? This talk will explain such difficulties by addressing the cognitive processes underlying speech. And it will answer the question why, despite such difficulties, linguistic diversity will never disappear. Simon King, Professor of Speech Processing & Director of the Centre for Speech Technology Research, University of Edinburgh, UKMaking computers speak like individual people.Simon will demonstrate what is currently possible in speech synthesis – the conversion from text to speech by computers. Recent developments now make it possible for computers to sound like individual people, opening up new applications such as personalised speech translation and assistive communication aids for people who have difficulty speaking. But there remain barriers to making this technology available in all the world’s languages, especially those with small numbers of speakers, or spoken in less affluent parts of the world. Tsead Bruinja, PoetFailing in Between – Writing Poetry in two languagesTsead s a poet/performer who writes both in Frisian (the language spoken in the provence Fryslân) and in Dutch. Bruinja has read his work at festival all over the world, from Zimbabwe and Nicaragua to Indonesia. His work has been translated in many languages and he himself has translated the work of poets from other into Dutch and Frisian. In his talk he will read some of his translations and original poetry and talk about his experiences as a poet writing in two languages. Bruinja had to relearn to write Frisian when he was 25 and he did this mainly by reading Frisian books and studying Frisian at the University of Groningen, where he first studied English language and American literature. Frisian is a language spoken by half of the population of Fryslân, but about 4% can actually write Frisian and maybe 20% can read it. ‘Why would you want to write for such a small audience?’ is a question he is often asked by his Dutch colleagues and Bruinja answers ‘because it is the language that my mother spoke.’ 18:30 – 19:00Registration & welcome drinks 19:00 – 20:00Introduction by our Moderator Aleksandra Parcinska Part I: Mirjam Broersma, PhD, Max Planck Institute for PsycholinguisticsWhy linguistic diversity will never disappear Simon King, Professor of Speech Processing & Director of the Centre for Speech Technology Research, University of Edinburgh, UKMaking computers speak like individual people. Tsead Bruinja, PoetFailing in Between – Writing Poetry in two languages20:00 – 20:30Coffee break with drinks and snacks. And live music with Asia Kowalewska, a Polish singer and songwriter 20:30 – 21:15Part II:Open discussion Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL52ABNA0976399393, BIC ABNANL2A ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 British CouncilFor more than 75 years, the British Council has shared the UK’s knowledge and ideas with the world. We are a cultural relations organization recognised throughout the world as one of the UK’s real assets. The British Council creates international opportunities for the people of the UK and other countries.Our mix of ‘for good and for profit’ draws on a diminishing proportion of public funding to deliver major economic, social and cultural benefit for the UK.www.britishcouncil.orgLanguage Rich Europehttp://languagerichblog.eu OBA – Openbare Bibliotheek AmsterdamThe Openbare Bibliotheek Amsterdam (Public Library Amsterdam) is a collective name for all public libraries in Amsterdam, Netherlands. The first library opened in 1919 at the Keizersgracht. As of 2007, there are 28 public libraries and 43 lending points, such as in hospitals. In 2005, OBA had 1.7 million books and 165,000 members and lent out 5 million books.The largest of these libraries, the Centrale Bibliotheek, moved on 7 July 2007 to the Oosterdokseiland, just east of Amsterdam Centraal Station. It is the largest public library in Europe.www.oba.nl Mirjam BroersmaPhD, Max Planck Institute for Psycholinguistics Mirjam Broersma, PhD, is a researcher in language psychology: she studies the way the mind deals with language. She has a particular interest in bilingual speakers and listeners. Dr. Broersma received a doctoral degree in Social Sciences from the Radboud University Nijmegen, the Netherlands, in 2005. She was affiliated with the Radboud University Nijmegen, the University of Sussex, UK, and currently works as Senior Investigator at the Max Planck Institute for Psycholinguistics in Nijmegen. She has received several grants and awards from, e.g., the European Commission, the British Academy, the Netherlands Organisation for Scientific Research, the Max Planck Society, Germany, and the Acoustical Society of America.www.mirjambroersma.nl Simon KingProfessor of Speech Processing & Director of the Centre for Speech Technology Research, University of Edinburgh, UK Simon King is Professor of Speech Processing in the School of Philosophy, Psychology and Language Sciences, University of Edinburgh and Director of the Centre for Speech Technology Research. Simon is working in a number of areas such as automatic speech recognition, speech synthesis and multilingual systems as a way to look at the basic units of speech. Can we build systems that use common models for multiple languages? – it is one of the questions Simon is looking to answer. His current projects include computer-generated speech that adapts to the listening environment, spoken communication aids for people who have difficulty speaking, and text-to-speech technology that can be used in any language.homepages.inf.ed.ac.uk/simonkLISTA listening-talker.orgSimple4All simple4all.orgEMIME www.emime.orgNST www.natural-speech-technology.org Tsead BruinjaPoet Tsead Bruinja is a Dutch poet who writes both in Frisian and Dutch. He was born in Rinsumageest (17-7-1974) and educated in Groningen, where he studied English language and literature at the University. His Frisian debut De wizers yn it read [The meters in the red] was published in 2000. In 2008, he published his fifth collection of Frisian poetry, Angel / Sting. His Dutch poetry collections are Dat het zo horde [The way it should be] (2003), Batterij [Battery] (2004), and Bang voor de bal [Afraid of the ball] (2007). Dat het zo hoorde was nominated for the Jo Peters Poetry Prize. Translations of his work have been published in several international magazines, such as Atlas (India/UK), Action Poétique (France), Mantis (USA) and Mentor (Slovenia). Tsead performs his work widely and lives in Amsterdam. In 2008 he was nominated to become the next Poet Laureate of the Netherlands.www.tseadbruinja.nl Aleksandra ParcinskaPassionate about people and different cultures Aleks enjoys an international life style. Originally from Poland, she lived in France, Austria, and England before moving to the Netherlands and the multilingual city of Amsterdam. After a few years of working as a management consultant, Aleks moved into the cultural sector. Aleks worked with the Dutch Polish Foundation in Amsterdam and recently completed a job as a project manager for the research project on multilingualism in Europe, “Language Rich Europe” in the British Council Netherlands. She speaks several languages and her last contribution to the Language Rich Europe blog in eight languages can be viewed here.http://languagerichblog.eu/2012/01/05/1060 Asia Kowalewska Asia Kowalewska is a Polish singer and songwriter. She started playing piano as a child and singing followed naturally. She wanted to see more of the world and went to study to Amsterdam where she finished the jazz department at the Conservatory. Asia played in the jazz quintet SuperString, the bossa duo A&J, the electronic band Bonicha and now with DarAsia and as a soloist. She sings in many languages and had concerts all over Europe. She is inspired by worldmusic, especially Brazilian bossa and samba, Argentinean tango and Portuguese fado. “If you sing with intention it doesn’t matter in which language you sing, emotions will always come through”. OBA – Openbare Bibliotheek AmsterdamPublic Library AmsterdamOosterdokseiland 1431011 DL Amsterdam(east of Amsterdam Centraal Station)7th floor, Het Theater van ‘t Woordwww.oba.nl Related to this topic see also Club of Amsterdam Journal and for more events Agenda
the future of Social Biomimicry
Content Program Tickets Supporters Bios Location Ressources Contact the future of Social BiomimicryWhat we can learn from nature Thursday, February 23, 2012Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Volkskrantgebouw, Wibautstraat 150, 1091 GR Amsterdam [former building of the Volkskrant] The conference language is English. In collaboration with LvDO Presentations Bowine Wijffels, Cailin Partners Social Biomimicry – for project management, leadership, change in organisationsDouwe Jan Joustra, Managing Partner, One Planet Architecture institute Living City Article Elisabet Sahtouris, PhD Towards a Biomimicry Culture of Cooperation Impresseions Nature has a long history and it’s been known for some time that designers and architect find good solutions and ideas looking at nature. Nature is an inspiration when it comes to effective use of materials, construction of housing and other design challenges. But there is more to learn from nature. Did you ever ask yourself questions like: How do swarms, flogs or herds work together? How do living organisms cooperate? How does nature grow or respond to changes? What about leadership? In the meeting of February 23, 2012 we would like to address some of the issues of social Biomimicry. We will present some common patterns from nature that are inspirational for social issues like: communication, teamwork, leadership, development of organisations and society. We will give an idea of how to translate these patterns to work situation, architecture of organisations, teamwork and future growth. Social Biomimicry gives a fresh new perspective and we also belief it will contribute to resilient and future-orientated organisations.Concept LvDO, Programm Learning for Sustainable Development Bowine Wijffels is working as consultant and process leader in environmental education and learning for sustainable development. Learning from nature of one of her passions.Social Biomimicry – for project management, leadership, change in organisations Douwe Jan Joustra, Managing Partner, One Planet Architecture instituteLiving City Can nature inspire us for cityplanning and -development? Mostly we see the city as a non-natural habitat for people and some birds and other species like cars and bicycles. When we look upon the city as a living ecosystem, what can we learn from nature. Has the city it’s own metabolism, can it feed itself? How does a living city provide living conditions for all organisms? 18:30 – 19:00Registration & welcome drinks 19:00 – 20:05Part I19:00Introduction by our Moderator Caroline van Leenders, LvDO, Ministry of Economics, Agriculture, and Innovation19:05 Bowine Wijffels, Cailin PartnersSocial Biomimicry – for project management, leadership, change in organisations19:35 Douwe Jan Joustra, Managing Partner, One Planet Architecture instituteLiving City 20:05 – 20:25Coffee break with drinks and snacks. 20:25 – 21:15Part II20:25reflection from keynote listeners (we will ask 3 or 4 people)20:50Open discussion Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL52ABNA0976399393, BIC ABNANL2A ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 LvDO The Dutch Program “Learning for Sustainable Development” enhances learning processes on sustainablility in many issues, and helps students, professionals, organisations and individuals to identify and make sustainable choices. Participants in decision-making processes work together to resolve problems, carefully balancing the interests of people, nature and the environment, and the economy, in perspective of global responsability, future orientation and sharing of values.www.lerenvoorduurzameontwikkeling.nl/content/learning-sustainable-development-2008-2011.nl Bowine Wijffels, Cailin PartnersConsultancy on learning and sustainable development Bowine Wijffels has a background in teaching (Biology and Geography) and has since 10 years a small consultancy company. She has working experience in a variety of organisations (NGO’s like environmental (education) organisations, city councils, provinces, water boards, businesses e.g. For the last 3 years she is involved in a Dutch National Program on environmental education (based at Agency NL). Bowine is fascinated by learning processes and nature and since recently involved in ‘Biomimicry’. For Bowine sustainable development is working on how we would like to relate to nature and to each other and how we operate in these relations. Nature has broad experience in doing this in a (on a system scale) sustainable way.www.cailinpartners.nl Douwe Jan JoustraManaging Partner, One Planet Architecture institute Douwe Jan Joustra is managing partner in the One Planet Architecture institute. This Amsterdam-based institute works on creation of sustainable solutions through technical, proces and systemsinnovations. Douwe Jan Joustra is educated as naturemanager, coach and programmanager. “Always look at the bright side of life and use life as a source of inspiration” is his motto. Together with Thomas Rau (see also www.rau.eu) I work on the ambitions of OPAi. Specializations: sustainable and Cradle to Cradle architecture, area development and specialized, innovative, projects. Program Management is the basic quality.www.opai.eu Caroline van Leenders, LvDOMinistry of Economics, Agriculture, and Innovation Caroline van Leenders has 20 years of experience in the field of sustainable development. She works for LvDO which is part of the Dutch Government. From the agency she advises and supports different programmes on a variety of sustainable topics for the Ministry of Economic Affairs, Agriculture and Environment. She is specialized in transition management and in cooperation between industry, NGOs & knowledge institutes. She has a degree in molecular biology and in science philosophy and a PhD in Environmental Studies. She now has bundled her 20 years of experience in tips for the clever change for sustainable development in Leenders, C. van (2011). 10 Tips for Clever Change. Nieuw Akademia, the Netherlands.www.lerenvoorduurzameontwikkeling.nl/content/learning-sustainable-development-2008-2011.nlwww.slimmesturing.nl VolkskrantgebouwWibautstraat 1501091 GR Amsterdam[former building of the Volkskrant] Public transportwww.9292ov.nl by metroMetrostop Wibautstraat, exit ‘Gijsbrecht van Aemstel’.From Centraal Station take metro 51, 53 or 54.From Amstelstation take metro 51, 53 or 54 direction Centraal Station. by tramTram 3 take Ruyschstraat, exit at tramstop Wibautstraat. Walk Wibautstraat in direction Amstelstation, you find the Volkskrantgebouw on the right side after 5-10 minutes.By CarTake the ring A10. Exit s112. At roundabout Prins Bernhardplein first street to the right is Wibautstraat. After the railway bridge you find the Volkskrantgebouw on your left side. There is parking on the property – contact the reception desk. Related to this topic see also Club of Amsterdam Journal and for more events Agenda
the future of Film
Content Program Tickets Supporters Bios Location Ressources Contact the future of Film Thursday, January 26, 2012Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Pakhuis de Zwijger, Expo Zaal, Piet Heinkade 179, first floor, 1019 HC Amsterdam The conference language is English. In collaboration with the Freelance Factory Impressions Most Hollywood mind confections are cotton candy that reverts back into sugar and coloring as it enters your mouth. What’s missing is any substance that you take away after the movie. There’s no nutrition there. When the movie is over, you’re left with nothing. We need to take back the powerful media of film – the media should be teaching us valuable lessons about how to survive, keep the earth clean and healthy. There are so many important discussions, new philosophies, concepts, ways to living, so many valuable ways the media could function, instead of focusing only on killing, wealth and excess. Who will teach us how to survive the coming ecological and economic storms? The one idea that Hollywood movies strive to suppress more than any other is the idea of an egalitarian society. We are constantly reminded of how bad we are, how criminal, how bloody, how deadly. In a psychological test, 70% of us seem to readjust our brains to believe what a peer group says happened, rather than what we actually witnessed ourselves in real life. Movies and media dictate people’s consciousness by glorifying the lives of the rich and criminal, simplifying our stratified social order and making the unspeakable norm. Do we accept the rule of the 1% over the 99%? Thoughts by Dimitri Devyatkin – an American filmmaker, writer that specializes in social documentaries, historical feature films. Eline Flipse, Independent Motion Pictures and Film Professional‘What is actually a documentary?’ It sounds simple, but there are some misunderstandings about the meaning of the concept.Once that is resolved, I will consider its future.One of the issues: is a documentary a journalistic quest or is it art? Or both?Eventually it’s a personal view on my own work and my wish for the future Wendy L. Bernfeld, Founder, Managing Director, Rights Stuff Wendy Bernfeld will present a short talk on the evolving future of film, from the business and creative perspective. She will outline various new approaches and opportunities regarding producing / distributing / funding films, embracing cross- platform / transmedia via international VOD platforms, brands, tech companies and other new partners, and also via innovative (non traditional) ”windows”. The importance of engaging with audiences long before the film is released eg via online sourcing and social networks, is also discussed. Paul Breuls, CEO, Corsan NV, Producer & DirectorDialogue about European Dreams Jonathan Marks talks with Paul Breuls about Corsan – a fully integrated international operating film development, financing, production and sales company headquartered in Antwerp – its international positioning and the challenges involved / the rich culture of Film Festivals / European versus American values in movies / working with Robert de Niro and John Travolta / and about the European Dreams … 18:30 – 19:00Registration & welcome drinks 19:00 – 20:00Introduction by our Moderator Jonathan Marks, Director, Critical Distance Part I: Eline Flipse, Independent Motion Pictures and Film Professional Wendy L. Bernfeld, Founder, Managing Director, Rights Stuff Paul Breuls, CEO, Corsan NV, Producer & DirectorDialogue about European Dreams20:00 – 20:30Coffee break with drinks and snacks. 20:30 – 21:15Part II:Open discussion Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL46 FTSB 0976399393, BIC FTSB NL2R ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 Freelance FactoryThe Freelance Factory is a network organization for freelancers and small companies operating in the creative sector. They run free monthly network events in more than seven cities across the Netherlands. Workshops are organised on a regular basis to assist members professionalize their entrepreneurial and production skills. With more than 350 network members and 1500 professionals registered for the monthly Newsletter, they have grown to be the largest professional freelance network in the Netherlands. Freelance Factory work closely with influential partners in the creative industry, such as Club of Amsterdam, Pakhuis de Zwijger, Creative Cities Amsterdam Area, CHI Nederland, Cultuurfabriek, IPAN, Digikring, Open Circles and many others.www.freelancefactory.nl India House Amsterdam India House Foundation is a cultural non-profit organisation; an initiative from philanthropist Rajkumar Jagbandhan. India House will be an Indian culture centre, situated in the capital of the Netherlands, Amsterdam. The centre will have a museum, library, food court, meeting rooms, and much more. Its goal is to support and maintain the Indian culture nationwide.www.indiahouse.org Eline FlipseIndependent Motion Pictures and Film Professional Following language studies at the Sorbonne in Paris, Eline Flipse attended the Amsterdam Film Academy from 1974 to 1977. She has since worked as a freelance documentary filmmaker. Eline: “My work is quite diverse. I’m interested in ‘small’ personal stories where ‘big’ history is always somewhere in the background. Most of my films contain a common thread: how to maintain your dignity in a complex world in which it is sometimes very hard to survive. My work consists of 25 long documentaries and about 30 short films. It includes portraits of artists, some films about music/musicians and films with a more social issues.” Her film BROKEN SILENCE, which tells the tales of five young Chinese composers, received an award at Nyon’s Visions du Réel in 1996. Her medium-length film NASHA GAZETA, about a one-man Russian newspaper, brought Flipse the Jury Award at the 2010 Hot Docs Film Festival in Toronto.www.eliflifilm.com Wendy L. BernfeldFounder, Managing Director, Rights Stuff Wendy Bernfeld, founder, Rights Stuff BV, is a passionate film buff specialized in hard core content acquisition and distribution, licensing negotiations, and related international strategy and deal advice, for traditional media (film, TV, Pay TV/pay per view, formats) and digital new media (Internet, IPTV, VOD, mobile/handhelds, etc.).Wendy founded her consulting company “Rights Stuff” in 1999, with offices in Amsterdam and Dublin. For more than a decade, they have specialized in content licensing, focussing primarily on the new media/digital sector. Originally from Montreal, Canada, Wendy has more than 15 year’s experience as an in-house movie buyer/senior exec in traditional Pay TV, Video On Demand, and distribution (including being CEO of Canal+International Acquisitions, MD of Alliance-Atlantis Europe, SVP Acquisitions for The Movie Network (Canada). She has also been an entertainment lawyer and a Law Clerk to the Supreme Court.Rights Stuff also assists with new digital channel start-ups and channel carriage licensing. Wendy points out that they are not aggregators, but rather a bespoke content licensing ‘nitty gritty’ team, working for both the new platforms and the producers / distributors who want to sell to them. They help producers / distributors with their current and catalogue licensing, but also get involved with original ‘made for web/mobile‘, cross platform and/or ‘transmedia‘ programming, so as to maximize revenues across multiple windows and platforms. The clients have included – Sony Digital, France Telecom/Orange, Canal+, Indiemoviesonline.com, Endemol, IDFA, ABC-Cinemien, Disney Europe, UPC/Chello, Forthnet/Nova, Movielink.com, Joost.com, Viasat, Submarine, Independent Film Channel (IFC) and Pathé.In December 2010, Wendy was named as one of the “Brave Thinkers of Indie Film, 2010” by Oscar-winning independent producer Ted Hope.www.rights-stuff.com Paul BreulsCEO, Corsan NV, Producer & DirectorPaul Breuls is a film director, producer and Chief Executive Officer of Corsan, a fully integrated international operating film development, financing, production and sales company. Corsan has cast the top American actors Robert De Niro and John Travolta in its new production “Killing Season”.…In 1989, Breuls founded the film production and financing company, Corsan NV, with the head office based in Antwerp, Belgium. In 2003, he created the ‘Corsan Tax Fund’, which currently funds all of Corsan’s film productions. Five years later, he added a sales department, ‘Corsan World Sales’, which sells and distributes all their product.«The Hessen Affair» (2008) was Paul Breuls’ directorial debut and «Meant To Be followed» in 2009. His producers track record includes recently finished Lee Tamahori film THE DEVIL’S DOUBLE, which received a selection for the Sundance and Berlin 2011 International Film Festival, SUITE 16 by Dominic Deruddere, SHADES by Erik Van Looy, and numerous of others. Breuls received a Master’s Degree in Law at the University of Brussels (VUB), as well as an MBA at the Vlerick-Leuvel-Gent Management School. After a brief academic career, he established himself as a lawyer specializing in finance before moving into the film industry.www.corsanfilms.com Jonathan MarksDirector, Critical DistanceJonathan Marks founded Critical Distance in 2003, following a career in both production and management in traditional broadcasting. Critical Distance has now turned into an international knowledge network and specializes in building cross-media strategies and video story-telling. The goal is the same – to use existing and emerging media platforms to build meaningful conversations in society. Many companies are making more use of video to communicate their ideas and goals. But few companies are able to do this in an engaging way. Critical Distance has developed methods to get this right, both fast and economically. The company is currently active with projects in UK, Kenya, Netherlands, Norway, Finland, USA, Eastern Europe and South-East Asia.Jonathan will be hosting the evening discussion on the Future of Film. He says it promises to be an interesting evening. “There are huge changes going on in film. For a start, no-one is making film cameras any more, Kodak is on the verge of declaring Chapter 11 bankruptcy and funding for films (especially in Europe) has suffered severely from the recession. However, high quality digital cameras have never been cheaper or higher in resolution, directors and actors are publishing and collaborating through social media platforms (like YouTube and Vimeo) and some of the Crowdfunding experiments for film are delivering on their promises. There is clearly a new breed of documentary makers who understand what involves their audience and how to draw them in. So how are those using video navigating the new possibilities? I hope you’ll join us to find out”www.criticaldistance.org Pakhuis de ZwijgerExpo ZaalPiet Heinkade 179, first floor1019 HC Amsterdamwww.dezwijger.nl Public TransportSee: www.9292ov.nlBy train or metro to Amsterdam Central Station.Walking to the venue from Central Station –> Go to the back entrance (river side), turn right heading East. you’ll find Pakhuis De Zwijger after 1,5 km or a 15 minute walk. By tram to the venue from Central StationFrom the square in front of the station (Stationsplein)– tram 26, marked in the direction of IJburg, stop Kattenburgerstraat– bus 42 direction KNSM eiland, stop J. Schaeferbrug– nightbus 359 direction IJburg, stop J.Schaeferbrug– a taxirank is also available at Central Station From within the city– tram 25 goes from Martin Luther Kingpark, via Ceintuurbaan, Vijzelstraat and Prins Hendrikkade to the Passenger Terminal Amsterdam. From this stop it is a 2 minutes walk.– tram 10 goes from Van Hallstraat to Azartplein via Rietlandpark. At Rietlandpark you can change to tram 26, direction Central Station, stop Kattenburgerstraat. By car from outside AmsterdamComing from the ring road Amsterdam-Noord A10 turn off at junction s114; direction Centrum. Coming out of the Piet Heintunnel turn right into the Piet Heinkade. Pakhuis de Zwijger is about 800 metres further on your right. Please note the details about parking garages below. Pakhuis De Zwijger has no parking facilities of its own. Street parking is not allowed in the vicinity.By car or bicycle from within AmsterdamComing from Tropenmuseum –> Mauritskade turn left at the first bridge (past the windmill) then turn right across the bridge into the Czaar Peterstraat – underneath the railway; take a left onto the Piet Heinkade; you’ll find Pakhuis De Zwijger 1 km further on your right.From Waterlooplein -> Mr. Visserplein – Valkenburgstraat – turn right onto the Prins Hendrikkade – then take a left past the Scheepvaartmuseum – Kattenburgerstraat – underneath the railway. You’ll find Pakhuis De Zwijger straight across the road.ParkingThere are several paid parking possibilities near De Zwijger. But street parking is not possible anywhere near Pakhuis de Zwijger. P I -> Parking Passenger Terminal Amsterdam, (address: Piet Heinkade 59 1019GM Amsterdam), is the largest parking park, containing app. 450 parking spaces. From this car park it is 500 metres on foot to Pakhuis de Zwijger (or one stop with tram 26, direction IJburg). Prices: € 4,- an hour | € 48,- a day. P II -> Car Park De Loodsen is situated to the right of De Zwijger and contains app. 70 parking spaces. Note: You can only pay with Dutch Chipknip. Price – : € 3,- an hour P III -> Car park Nieuw Amerika (Withoedenveem 10, 1019 HE, Amsterdam) is situated approximately 300 metres to the right of De Zwijger and contains app. 80 parking spaces. Price – € 3,- an hour P+R Zeeburg, is situated near the A-10 side of the Piet Heintunnel. After parking you take tram 26 (direction Central Station), getting out at Kattenburgerstraat (about a 17 minute ride). (from ring road A10 Noord – take junction s114 – follow signs to P+R Zeeburg). Price: € 8 a day including tram tickets into the city. Note this ticket is not valid on night buses. Related to this topic see also Club of Amsterdam Journal and for more events Agenda
the future of the Future
Content Program Tickets Supporters Bios Location Ressources Contact the future of the Future Utopia versus The End Of The World As We Know ItThursday, November 3, 2011Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Volkskrantgebouw, Wibautstraat 150, 1091 GR Amsterdam [former building of the Volkskrant] The conference language is English. In collaboration with Gendo Presentations Arjen Kamphuis, Co-founder, CTO, Gendo The Cassandra Syndrome, nobody likes a party pooper. Anders Sandberg, James Martin Research Fellow, Future of Humanity Institute, Oxford University Cognitive biases and what to do about them. The art of usable foresight. Impressions “The trouble with our times is that the future is not what it used to be.”Paul Valery, French poet The Future of the Future is an examination of the various future visionas portrayed by futurists, academics and scenario thinkers. Many futurists who try to earn a living telling stories about the future quickly learn that a happy end sells much better than a tale of troubles. Because of this the cenario’s futurists tend to publicly talk about tend to be wondrous tales of the Startrek/Jetsons world were our problems have been solved by technology and sensible policies based on rational thinking. Telling these tales, and support them with a lot of research data is a genuinely good way to help non specialists think beyond the usual limitation of their profession. But there is a danger in the fact that many futurists need to ‘sell’ their stories may very well be influencing their objectivity. Just as is it easy to tell a very positive story about the future it is easy to spin a vision were thing end very badly for humanity. Threats from global warming to peakoil to overpopulation to future wars involving biological, nuclear or perhaps even nano-weapons could be quite real. Our more advanced knowledge about the world makes theoriginal seven biblical plagues seem almost provincial. Cassadra was cursed by the Greek gods with the combination of accurate foresight and the fact that no-one would ever believe here visions of the future. Today is no different. Most people don’t like to hear bad news about their own future let alone pay for hearing it. Acting today to prevent ‘possible’ big problems tomorrow as a society is even harder.This leads to $20 million movie budgets for a movie about meteor-impact while the global annual budget for preventing actual meteor impacts is only $1 million per year. Can we find better methods for forecasting? And will we want to listen to those forecasts and act on them? This are serious challenges and we need more brains involved in solving it. May we count on you brain?Concept: Arjen Kamphuis Andrea Wiegman, Founder & owner, Second SightThe work futurists do, humanities great potential. Arjen Kamphuis, Co-founder, CTO, GendoThe Cassandra Syndrome, nobody likes a party pooper. Anders Sandberg, James Martin Research Fellow, Future of Humanity Institute, Oxford UniversityCognitive biases and what to do about them. The art of usable foresight. Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL46 FTSB 0976399393, BIC FTSB NL2R ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL46 FTSB 0976399393, BIC FTSB NL2R ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 Gendo Gendo is a management consultancy firm specialising in technological innovation. At Gendo we find that people and organisations work better when their knowledge is shared. We therefore advise our clients on new ways of working together and the impact of technology on organisations. We do this using a variety of methods, including scenario planning, open innovation, and developing appropriate IT strategies.http://gendo.nl Andrea WiegmanFounder & owner, Second SightFor more than 14 years, Andrea Wiegman has been collecting and connecting trends as an editor/publisher and forecaster. She founded trend magazines Eye and Second Sight and worked for major publishing companies, including Prometheus / Bert Bakker, VNU Business Publications, Quote, TTG and Springer. During those years she built an inspiring network of trend experts and original thinkers within the Netherlands and beyond. Trained as a historian, Andrea believes that change is part of our life, although the transition period that is currently taking place might be one we won’t easily forget. Impetuous shifts within technology, science, economics etc. are omnipresent: opportunities for new business and challenging lifestyles are everywhere.www.secondsight.nl Arjen KamphuisCo-founder, CTO, Gendo Arjen is co-founder and Chief Technology Officer of Gendo. He studied Science & Policy at Utrecht University and worked for IBM and Twynstra Gudde as IT-architect, trainer and IT-strategy advisor. Since late 2001 Arjen has been self-employed, advising clients on the strategic impact of new technological developments. He is a certified EDP auditor and information security specialist. As a much sought-after international speaker on technology policy issues he gives over 100 keynote talks every year. Since 2002 he has been involved in formulating public IT-policy in the area of open standards and opensource for the government and public sector. Arjen advises senior managers and administrators of companies and public institutions, members of parliament and the Dutch Cabinet about the opportunities offered by open standards and opensource software for the European knowledge economy and society as a whole. Besides information technology Arjen also works on scenarioplanning and strategic assesments of emerging technologies sush as bio- and nanotechnology. With clients he investigates the social, economic and geo-political impact of science and technology.Arjen’s collumns and article’s can be found on his Gendo blog.Dutch: www.gendo.nl/blog/arjenEnglish: www.gendo.nl/blogs/arjen-int Dr Anders SandbergJames Martin Research Fellow, Future of Humanity Institute, Oxford UniversityAnders Sandberg’s research at the Future of Humanity Institute centres on societal and ethical issues surrounding human enhancement and new technology, as well as estimating the capabilities and underlying science of future technologies. Topics of particular interest include enhancement of cognition, cognitive biases, technology-enabled collective intelligence, neuroethics and public policy. He has worked on this within the EU project ENHANCE, where he also was responsible for public outreach and online presence.www.fhi.ox.ac.uk Kwela Sabine HermannsKwela is a highly focussed, process-oriented entrepreneur and innovation specialist with many years of business experience in education, research, training and project management in the creative industries. She is bi-lingual in English and German, owns a Masters degree in New Media Studies and trained in small business innovation at Copenhagen Business School. She coaches and trains people and organisations in goal implementation and dynamic change management techniques. ”My own goal is to support inter-disciplinary innovation towards value based and surprising sustainable futures. I combine a highly analytical and strategic mind with a passion for team work, people and relationship buidling.”www.portaltoyourdreams.com VolkskrantgebouwWibautstraat 1501091 GR Amsterdam[former building of the Volkskrant] Public transportwww.9292ov.nl by metroMetrostop Wibautstraat, exit ‘Gijsbrecht van Aemstel’.From Centraal Station take metro 51, 53 or 54.From Amstelstation take metro 51, 53 or 54 direction Centraal Station. by tramTram 3 take Ruyschstraat, exit at tramstop Wibautstraat. Walk Wibautstraat in direction Amstelstation, you find the Volkskrantgebouw on the right side after 5-10 minutes. By CarTake the ring A10. Exit s112. At roundabout Prins Bernhardplein first street to the right is Wibautstraat. After the railway bridge you find the Volkskrantgebouw on your left side. There is parking on the property – contact the reception desk. Related to this topic see also Club of Amsterdam Journal and for more events Agenda
the future of the Living Room
Content Program Tickets Supporters Bios Location Ressources Contact the future of the Living Room Experience interior design Thursday, October 13, 2011Registration: 18:30-19:00, Conference: 19:00-21:15 Tickets Location: Museum Geelvinck, Keizersgracht 633, 1017 DS Amsterdam The conference language is English. In collaboration with Museum Geelvinck ImpressionsClub of Amsterdam: the future of the living room.A collaboration with Museum GeelvinckBy Job Romijn Now how important is your living room to you?Three speakers shared their insights: +Kees Spanjers took us on a visual historic trip, explaining how and why certain styles were in fashion. He concluded that our needs have changed from the Vitruvian ‘Utility, Beauty, Stability’ to the present ‘Beauty, Comfort, Durability’. +Desiree Kerklaan showed us that people in different circumstances have very different needs, for example a refugee in an African desert. Her nature inspired ‘sandcomb’ furniture makes a minimalistic living room portable and adaptable. +Rogier van der Heide focussed on the importance and beauty of light. His ideal is Vermeer-style light. But equally important are the often overlooked dark areas. He reminds us to choose our lightsources and fixtures better, and help make the earth a little darker again. The evening ended with a lively discussion involving speakers and audience. Our living room may be one of our most important surroundings. It is where we relax and feel at home. Yet many of us let chance, coincidence and gifts from others decide how it looks. Others follow strict rules or theories.How important is your living room? How do you shape it? How is this going to change in the near future? Kees Spanjers, Former President, European Council of Interior Architects‘Venustas, Solacia, Durabilitas’, a house is not a home Some 2000 years ago Roman architect Vitruvius captured the core values of architecture in three words; ‘Utilitas, Venustas, Firmitas’ (Utility, Beauty, Stability). While still relevant, the playing field for architecture appears to be changing today. With a shrinking and aging population the western world asks for a different approach to dwelling. This is the age of comfort; we want our environment to be safe, healthy and sustainable. Interiors are the new architecture, be it in the domain of our homes and offices or in public spaces like shopping malls, transportation hubs, schools or hospitals. Is it time to reassess Vitruvius’ legacy? Desiree Kerklaan, BDes spatial designerFurniture based on biomimicry ideas I’ll show a few products designed according to the honeycomb principle. I believe biomimicry will almost every time result in the most sustainable solution for production, transport and recycling… Is that true? E.g. Sandcomb wall pieces want to be a refugee building material based on the honeycomb principle. The building blocks use local material to function and can be reused in other places. In the long run the Sandcomb blocks can be fully locally produced. Rogier van der Heide, Vice President and Chief Design Officer, Philips LightingFeel what Light can Do Staying In is the new Going Out. Increasingly, we have a desire to perform many different activities at home: relax, play, work, meet with friends, get inspired and reflect. Our environment could be adaptable to those activities without changing physically. Join Rogier van der Heide, who introduces light and colour as the stylists of our home. An inspiring talk about the beauty of light, and the power of it as it shapes our environment and touches our mood. 18:30 – 19:00Registration & welcome drinks 19:00 – 20:00Introduction by our Moderator Job Romijn, bedenker, brainstormer, problem solver, artist. Part I: Kees Spanjers, Former President, European Council of Interior Architects‘Venustas, Solacia, Durabilitas’, a house is not a home Desiree Kerklaan, BDes spatial designerFurniture based on biomimicry ideas Rogier van der Heide, Vice President and Chief Design Officer, Philips LightingFeel what Light can Do20:00 – 20:30Coffee break with drinks and snacks. 20:30 – 21:15Part II:Open discussion Tickets for this Season Event are….Regular Ticket: € 30,-….Discount Ticket: € 20,- [*]….Student Ticket: € 10,-As a non-for-profit foundation we don’t charge VAT. How to pay for the tickets? ….a) Online booking with credit card: Ticket Corner ….b) By bank: send an email with your details, number of tickets, type of tickets….….and event name to: ticketcorner@clubofamsterdam.com……..Bank: ABN AMRO Bank, Club of Amsterdam, Account 976399393, Amstelveen,……..The Netherlands, IBAN NL46 FTSB 0976399393, BIC FTSB NL2R ….c) By invoice: send an email with your billing details, number of tickets, type of……..tickets.and event name to: ticketcorner@clubofamsterdam.com ….d) At the registration desk the evening of the event – unless we are sold out……..earlier: 18:30-19:00 Museum Geelvinck Already twenty years, the Geelvinck Hinlopen Huis, a private canal mansion dating back to 1687, shows its overwhelmingly decorated 18th and early 19th Century ‘beletage’ interiors to the public. Today, the museum focuses on the living room as social phenomena, relating contemporary lifestyle design with its historic predecessors and disseminating cultural links. Thus, the Geelvinck aims at inspiring the visitor for creativity and awareness of the stuff and space in his own home.http://geelvinck.nl India House Amsterdam India House Foundation is a cultural non-profit organisation; an initiative from philanthropist Rajkumar Jagbandhan. India House will be an Indian culture centre, situated in the capital of the Netherlands, Amsterdam. The centre will have a museum, library, food court, meeting rooms, and much more. Its goal is to support and maintain the Indian culture nationwide.www.indiahouse.org Kees SpanjersFormer President, European Council of Interior Architects Kees Spanjers is a registered interior architect and architect and lives and works in Amsterdam and New York. He is the director of Zaanen Spanjers Architects in Amsterdam, specializing in cultural buildings and public interiors. He is the recipient of numerous awards in particular the Architectural Record Interiors Award, European Parking Award.Kees was the President of the European Council of Interior Architects from 2004-2008. He also served as co-opted board member of the International Federation of Interior Architects/Designers IFI from 2004-2009. During many years Kees has contributed to the design community with service on several boards, such as the Dutch Historic Interiors Society SHNI, Dutch Interiors Platform and the Dutch Board of Arbitrage for Architects. He is a past President and honorable member of BNI, the National Organization of Interior Architects in the Netherlands, and a honorable member of the Society of British Interior Designers and the Consejo General De Los Colegios Oficiales De Decoradores Diseñadores De Interior in Spain. Kees has written many professional articles in numerous publications, and has been active on many international panels and jury’s.He currently divides his time between his practices in Amsterdam and New York, and as the curator of the inamsterdam World Interiors Event 2013. Desiree KerklaanBDes spatial designerresearch architect, SteenhuisMeursboard member and guest curator, Blaak10 Desiree Kerklaan is a creative thinker and spatial designer. She has her own studio DKSD, designing spatial objects and art exhibition concepts in the field of interior architecture and graphic design. She also works for SteenhuisMeurs as a reseach architect in Schiedam and is board member of gallery and store Blaak 10 at the WittedeWithstraat in Rotterdam. She is visiting lecturer in ‘Concept thinking’ and ‘Presentation is everything’ for students.She studied BDes interior architecture at Willem de Kooning Academy and at the China Academy of Art. She was involved in collobarated projects on that subject with the Tongji University in Shanghai. During her studies she won the Satelliet Design Challenge and her graduation assignment was nominated for the Drempelprijs for design. It’s on the outcomes of that last assignment she will share an innovative approach towards sustainable furniture at the night of “the future of the Living Room”.www.wraf.nl Rogier van der HeideVice President and Chief Design Officer, Philips Lighting Rogier van der Heide is VP of Philips Design and Chief Design Officer of Philips Lighting. Rogier focuses on innovation-led design as an enabler of bridging technology and the creation of meaningful, life-enhancing solutions. He has 20 years of experience in engaging, inspiring, three-dimensional design that fuses light, image projection, architecture and product design to create a memorable, authentic experience.Until 2009, Rogier van der Heide was Director with Arup and the Global Leader of Arup Lighting. In that role, Rogier has been responsible for innovative, creative and well-executed projects all over the world.Being a recipient of the prestigious IALD Radiance Award, the Lighting Designer of the Year Award, an Edison Award of Excellence, two Edison Awards of Merit, three International Illumination Design Awards, a Royal Institute of British Architecture Award (together with Zaha Hadid) as well as a British Lighting Design Award, Rogier’s work is widely recognised as leading in the field of creative and independent lighting design.Many architects work together with Rogier, who has worked in collaboration with Renzo Piano, Ben van Berkel, Zaha Hadid, Michael Graves, Cesar Pelli, Rob Krier and many others.Besides his work for Philips, Rogier delivers many lectures, presentations and seminars about design, light, business, and strategic design at many international conferences. Rogier was also Professor at the Technical University of Graz, Austria.www.lighting.philips.nl Job Romijnbedenker, brainstormer, problem solver, artist Job Romijn is an innovative mind with an eye for improvement. Not caring too much about a career or money he leads an interestingly unconventional life. He helps others with ideas and observations.Job Romijn is an unconventional innovator with a steep learning curve. This leads him to interesting observations and results in loads of ideas. He uses his abilities in brainstorming, testing and improving, with a current focus on websites.Job Romijn is Job Romijn.Job Romijn is quite a nice guy, albeit with some issues. Instead of solving his issues, he tries to use them and adapts his life accordingly.His current business is testing the user experience and usability of websites.He is a generalist with a broad education: a masters degree in high voltage engineering, conceptual art and applied creativity.After brain activity he finds relaxation underwater in freediving.www.bedenker.com Museum GeelvinckKeizersgracht 6331017 DS Amsterdamhttp://geelvinck.nl The museum is situated in the center of Amsterdam, near the Rembrandtplein, between Vijzelstraat and the Amstel. The entrance of the museum is at Keizersgracht 633. By public transport From Amsterdam Centraal Station take tram 16, 24 and 25: and get off at tram stop Keizersgracht. Walk 30 meters in the direction of the tram, turn left before the bridge. This is Keizersgracht. The entrance to the museum is at number 633. By car We recommend you to take the car park of the Stopera at Waterlooplein, on the other side of the Amstel. Walk 8 minutes – take Blauwbrug, after Rembradtplein turn left into Reguliersgracht, turn right at Keizersgracht – to the museum atKeizersgracht 633.. Related to this topic see also Club of Amsterdam Journal and for more events Agenda