Branding

Club of Amsterdam pdf version SupporterPricewaterhouseCoopers Branding as we know it is a thing of the past. If you put on the right glasses, you will notice a paradigm shift: - no more higher values - no more standardizing and uniformity - no more 'buying associations and symbols' - no more thing thinking instead you will notice: - movement and instability all over the place … [Read more...] about the future of Branding, April 2005