by Maarten Visser The Vision All information in the world like facts, knowledge, concepts, ideas and stories should be available to everybody. Only the information that can bring harm to others, like certain government (medial records) and organisational information should be locked away. All other information should be shared so that it can be used to push innovation. When all information is stored in a structured way based on international standards, it can then be automatically organised in unlimited ways, again using open standards. When this is done correctly, we can realize an open platform, on which applications and tools can be built to support all possible ways we want to view and respond to this information. There should be all kinds of (visual) interfaces, and these interfaces should automatically adapt based on current knowledge (a different interface for children), disabilities (a different interface for blind people), type of work, culture, environment, device, or current goals. If all information becomes available to everybody, we will need new systems for patents, payment in research projects and international laws on copyright. These systems could also result in new ways to look at how local or worldwide decisions are made. The realisation In the last decade we have learned that a successful internet applications need to be open, have usable results, and most importantly, it needs has to have an easy to use GUI (Graphical User Interface). We need Graphical User interfaces to do the following: Structure ideas, discussions, goals, projects, stories, questions and answers in a logically and easily comprehensible manner; Get control over incoming information streams (news, ideas and thoughts from other people and organisations) that are related to your daily activities. This could be done by building multiple connections and intuitive tools that realise personal and organisational information filters; Have easy to use and powerful ways to contribute and interact in other information streams. Adding text, voice or video should be just as easy as responding to a person in a real world situation. Benefits of the new architecture A worldwide open and standardised community will have the following benefits: No login (just one profile for everything you do) No boundaries to access information No boundaries to realize seamless collaboration No expensive parallel development projects Unlimited ways to structure information Unlimited automatically connected sources Unlimited Interfaces to consume and respond to information Unlimited collaboration on research, projects and knowledge. For the full document: click here
by National Intelligence Council Executive Summary Relative Certainties Key Uncertainties Globalization largely irreversible, likely to become less Westernized. Whether globalization will pull in lagging economies; degree to which Asian countries set new “rules of the game.” World economy substantially larger. Extent of gaps between “haves” and “have-nots”; backsliding by fragile democracies; managing or containing financial crises. Increasing number of global firms facilitate spread of new technologies. Extent to which connectivity challenges governments. Rise of Asia and advent of possible new economic middle-weights. Whether rise of China/India occurs smoothly. Aging populations in established powers. Ability of EU and Japan to adapt work forces, welfare systems, and integrate migrant populations; whether EU becomes a superpower. Energy supplies “in the ground” sufficient to meet global demand. Political instability in producer countries; supply disruptions. Growing power of nonstate actors. Willingness and ability of states and international institutions to accommodate these actors. Political Islam remains a potent force. Impact of religiosity on unity of states and potential for conflict; growth of jihadist ideology. Improved WMD capabilities of some states More or fewer nuclear powers; ability of terrorists to acquire biological, chemical, radiological, or nuclear weapons. Arc of instability spanning Middle East, Asia, Africa. Precipitating events leading to overthrow of regimes. Great power conflict escalating into total war unlikely. Ability to manage flashpoints and competition for resources. Environmental and ethical issues even more to the fore. Extent to which new technologies create or resolve ethical dilemmas. US will remain single most powerful actor economically, technologically, militarily. Whether other countries will more openly challenge Washington; whether US loses S&T edge. At no time since the formation of the Western alliance system in 1949 have the shape and nature of international alignments been in such a state of flux. The end of the Cold War shifted the tectonic plates, but the repercussions from these momentous events are still unfolding. Emerging powers in Asia, retrenchment in Eurasia, a roiling Middle East, and transatlantic divisions are among the issues that have only come to a head in recent years. The very magnitude and speed of change resulting from a globalizing world – apart from its precise character – will be a defining feature of the world out to 2020. Other significant characteristics include: the rise of new powers, new challenges to governance, and a more pervasive sense of insecurity, including terrorism. As we map the future, the prospects for increasing global prosperity and the limited likelihood of great power conflict provide an overall favorable environment for coping with what are otherwise daunting challenges. The role of the United States will be an important variable in how the world is shaped, influencing the path that states and nonstate actors choose to follow. New Global PlayersThe likely emergence of China and India, as well as others, as new major global players – similar to the advent of a united Germany in the 19th century and a powerful United States in the early 20th century – will transform the geopolitical landscape, with impacts potentially as dramatic as those in the previous two centuries. In the same way that commentators refer to the 1900s as the “American Century,” the 21st century may be seen as the time when Asia, led by China and India, comes into its own. A combination of sustained high economic growth, expanding military capabilities, and large populations will be at the root of the expected rapid rise in economic and political power for both countries. Most forecasts indicate that by 2020 China’s gross national product (GNP) will exceed that of individual Western economic powers except for the United States. India’s GNP will have overtaken or be on the threshold of overtaking European economies. Because of the sheer size of China’s and India’s populations – projected by the US Census Bureau to be 1.4 billion and almost 1.3 billion respectively by 2020 – their standard of living need not approach Western levels for these countries to become important economic powers. Barring an abrupt reversal of the process of globalization or any major upheavals in these countries, the rise of these new powers is a virtual certainty. Yet how China and India exercise their growing power and whether they relate cooperatively or competitively to other powers in the international system are key uncertainties. The economies of other developing countries, such as Brazil, could surpass all but the largest European countries by 2020; Indonesia’s economy could also approach the economies of individual European countries by 2020. By most measures – market size, single currency, highly skilled work force, stable democratic governments, and unified trade bloc – an enlarged Europe will be able to increase its weight on the international scene. Europe’s strength could be in providing a model of global and regional governance to the rising powers. But aging populations and shrinking work forces in most countries will have an important impact on the continent. Either European countries adapt their work forces, reform their social welfare, education, and tax systems, and accommodate growing immigrant populations (chiefly from Muslim countries), or they face a period of protracted economic stasis. Japan faces a similar aging crisis that could crimp its longer run economic recovery, but it also will be challenged to evaluate its regional status and role. Tokyo may have to choose between “balancing” against or “bandwagoning” with China. Meanwhile, the crisis over North Korea is likely to come to a head sometime over the next 15 years. Asians’ lingering resentments and concerns over Korean unification and cross-Taiwan Strait tensions point to a complicated process for achieving regional equilibrium. Russia has the potential to enhance its international role with others due to its position as a major oil and gas exporter. However, Russia faces a severe demographic crisis resulting from low birth rates, poor medical care, and a potentially explosive AIDS situation. To the south, it borders an unstable region in the Caucasus and Central Asia, the effects of which – Muslim extremism, terrorism, and endemic conflict – are likely to continue spilling over into Russia. While these social and political factors limit the extent to which Russia can be a major global player, Moscow is likely to be an important partner both for the established powers, the United States and Europe, and for the rising powers of China and India. With these and other new global actors, how we mentally map the world in 2020 will change radically. The “arriviste” powers – China, India, and perhaps others such as Brazil and Indonesia – have the potential to render obsolete the old categories of East and West, North and South, aligned and nonaligned, developed and developing. Traditional geographic groupings will increasingly lose salience in international relations. A state-bound world and a world of mega-cities, linked by flows of telecommunications, trade and finance, will co-exist. Competition for allegiances will be more open, less fixed than in the past. Impact of Globalization We see globalization – growing interconnectedness reflected in the expanded flows of information, technology, capital, goods, services, and people throughout the world – as an overarching “mega-trend,” a force so ubiquitous that it will substantially shape all the other major trends in the world of 2020. But the future of globalization is not fixed; states and nonstate actors – including both private companies and NGOs – will struggle to shape its contours. Some aspects of globalization – such as the growing global interconnectedness stemming from the information technology (IT) revolution – almost certainly will be irreversible. Yet it is also possible, although unlikely, that the process of globalization could be slowed or even stopped, just as the era of globalization in the late 19th and early 20th centuries was reversed by catastrophic war and global depression. Barring such a turn of events, the world economy is likely to continue growing impressively: by 2020, it is projected to be about 80 percent larger than it was in 2000, and average per capita income will be roughly 50 percent higher. Of course, there will be cyclical ups and downs and periodic financial or other crises, but this basic growth trajectory has powerful momentum behind it. Most countries around the world, both developed and developing, will benefit from gains in the world economy. By having the fastest-growing consumer markets, more firms becoming world-class multinationals, and greater S&T stature, Asia looks set to displace Western countries as the focus for international economic dynamism – provided Asia’s rapid economic growth continues.Yet the benefits of globalization won’t be global. Rising powers will see exploiting the opportunities afforded by the emerging global marketplace as the best way to assert their great power status on the world stage. In contrast, some now in the “First World” may see the closing gap with China, India, and others as evidence of a relative decline, even though the older powers are likely to remain global leaders out to 2020. The United States, too, will see its relative power position eroded, though it will remain in 2020 the most important single country across all the dimensions of power. Those left behind in the developing world may resent China and India’s rise, especially if they feel squeezed by their growing dominance in key sectors of the global marketplace. And large pockets of poverty will persist even in “winner” countries.The greatest benefits of globalization will accrue to countries and groups that can access and adopt new technologies. Indeed, a nation’s level of technological achievement generally will be defined in terms of its investment in integrating and applying the new, globally available technologies – whether the technologies are acquired through a country’s own basic research or from technology leaders. The growing two-way flow of high-tech brain power between the developing world and the West, the increasing size of the information computer-literate work force in some developing countries, and efforts by global corporations to diversify their high-tech operations will foster the spread of new technologies. High-tech breakthroughs – such as in genetically modified organisms and increased food production – could provide a safety net eliminating the threat of starvation and ameliorating basic quality of life issues for poor countries. But the gap between the “haves” and “have-nots” will widen unless the “have-not” countries pursue policies that support application of new technologies – such as good governance, universal education, and market reforms. Those countries that pursue such policies could leapfrog stages of development, skipping over phases that other high-tech leaders such as the United States and Europe had to traverse in order to advance. China and India are well positioned to become technology leaders, and even the poorest countries will be able to leverage prolific, cheap technologies to fuel – although at a slower rate – their own development. The expected next revolution in high technology involving the convergence of nano-, bio-, information and materials technology could further bolster China and India’s prospects. Both countries are investing in basic research in these fields and are well placed to be leaders in a number of key fields. Europe risks slipping behind Asia in some of these technologies. The United States is still in a position to retain its overall lead, although it must increasingly compete with Asia to retain its edge and may lose significant ground in some sectors. More firms will become global, and those operating in the global arena will be more diverse, both in size and origin, more Asian and less Western in orientation. Such corporations, encompassing the current, large multinationals, will be increasingly outside the control of any one state and will be key agents of change in dispersing technology widely, further integrating the world economy, and promoting economic progress in the developing world. Their ranks will include a growing number based in such countries as China, India, or Brazil. While North America, Japan, and Europe might collectively continue to dominate international political and financial institutions, globalization will take on an increasingly non-Western character. By 2020, globalization could be equated in the popular mind with a rising Asia, replacing its current association with Americanization. An expanding global economy will increase demand for many raw materials, such as oil. Total energy consumed probably will rise by about 50 percent in the next two decades compared to a 34 percent expansion from 1980-2000, with a greater share provided by petroleum. Most experts assess that with substantial investment in new capacity, overall energy supplies will be sufficient to meet global demands. But on the supply side, many of the areas – the Caspian Sea, Venezuela, and West Africa – that are being counted on to provide increased output involve substantial political or economic risk. Traditional suppliers in the Middle East are also increasingly unstable. Thus sharper demand-driven competition for resources, perhaps accompanied by a major disruption of oil supplies, is among the key uncertainties. China, India, and other developing countries’ growing energy needs suggest a growing preoccupation with energy, shaping their foreign policies. For Europe, an increasing preference for natural gas may reinforce regional relationships – such as with Russia or North Africa – given the interdependence of pipeline delivery. New Challenges to GovernanceThe nation-state will continue to be the dominant unit of the global order, but economic globalization and the dispersion of technologies, especially information technologies, will place enormous new strains on governments. Growing connectivity will be accompanied by the proliferation of virtual communities of interest, complicating the ability of states to govern. The Internet in particular will spur the creation of even more global movements, which may emerge as a robust force in international affairs. Part of the pressure on governance will come from new forms of identity politics centered on religious convictions. In a rapidly globalizing world experiencing population shifts, religious identities provide followers with a ready-made community that serves as a “social safety net” in times of need – particularly important to migrants. In particular, political Islam will have a significant global impact leading to 2020, rallying disparate ethnic and national groups and perhaps even creating an authority that transcends national boundaries. A combination of factors – youth bulges in many Arab states, poor economic prospects, the influence of religious education, and the Islamization of such institutions as trade unions, nongovernmental organizations, and political parties – will ensure that political Islam remains a major force Outside the Middle East, political Islam will continue to appeal to Muslim migrants who are attracted to the more prosperous West for employment opportunities but do not feel at home in what they perceive as an alien and hostile culture. Regimes that were able to manage the challenges of the 1990s could be overwhelmed by those of 2020. Contradictory forces will be at work: authoritarian regimes will face new pressures to democratize, but fragile new democracies may lack the adaptive capacity to survive and develop.The so-called “third wave” of democratization may be partially reversed by 2020 – particularly among the states of the former Soviet Union and in Southeast Asia, some of which never really embraced democracy. Yet democratization and greater pluralism could gain ground in key Middle Eastern countries which thus far have been excluded from the process by repressive regimes. With migration on the increase in several places around the world – from North Africa and the Middle East into Europe, Latin America and the Caribbean into the United States, and increasingly from Southeast Asia into the northern regions – more countries will be multi-ethnic and will face the challenge of integrating migrants into their societies while respecting their ethnic and religious identities. Chinese leaders will face a dilemma over how much to accommodate pluralistic pressures to relax political controls or risk a popular backlash if they do not. Beijing may pursue an “Asian way of democracy,” which could involve elections at the local level and a consultative mechanism on the national level, perhaps with the Communist Party retaining control over the central government.With the international system itself undergoing profound flux, some of the institutions that are charged with managing global problems may be overwhelmed by them. Regionally based institutions will be particularly challenged to meet the complex transnational threats posed by terrorism, organized crime, and WMD proliferation. Such post-World War II creations as the United Nations and the international financial institutions risk sliding into obsolescence unless they adjust to the profound changes taking place in the global system, including the rise of new powers. Pervasive InsecurityWe foresee a more pervasive sense of insecurity – which may be as much based on psychological perceptions as physical threats – by 2020. Even as most of the world gets richer, globalization will profoundly shake up the status quo – generating enormous economic, cultural, and consequently political convulsions. With the gradual integration of China, India, and other emerging countries into the global economy, hundreds of millions of working-age adults will become available for employment in what is evolving into a more integrated world labor market. This enormous work force – a growing portion of which will be well educated – will be an attractive, competitive source of low-cost labor at the same time that technological innovation is expanding the range of globally mobile occupations. The transition will not be painless and will hit the middle classes of the developed world in particular, bringing more rapid job turnover and requiring professional retooling. Outsourcing on a large scale would strengthen the anti-globalization movement. Where these pressures lead will depend on how political leaders respond, how flexible labor markets become, and whether overall economic growth is sufficiently robust to absorb a growing number of displaced workers Weak governments, lagging economies, religious extremism, and youth bulges will align to create a perfect storm for internal conflict in certain regions. The number of internal conflicts is down significantly since the late 1980s and early 1990s when the breakup of the Soviet Union and Communist regimes in Central Europe allowed suppressed ethnic and nationalistic strife to flare. Although a leveling off point has been reached where we can expect fewer such conflicts than during the last decade, the continued prevalence of troubled and institutionally weak states means that such conflicts will continue to occur. Some internal conflicts, particularly those that involve ethnic groups straddling national boundaries, risk escalating into regional conflicts. At their most extreme, internal conflicts can result in failing or failed states, with expanses of territory and populations devoid of effective governmental control. Such territories can become sanctuaries for transnational terrorists (such as al-Qa’ida in Afghanistan) or for criminals and drug cartels (such as in Colombia). The likelihood of great power conflict escalating into total war in the next 15 years is lower than at any time in the past century, unlike during previous centuries when local conflicts sparked world wars. The rigidities of alliance systems before World War I and during the interwar period, as well as the two-bloc standoff during the Cold War, virtually assured that small conflicts would be quickly generalized. The growing dependence on global financial and trade networks will help deter interstate conflict but does not eliminate the possibility. Should conflict occur that involved one or more of the great powers, the consequences would be significant. The absence of effective conflict resolution mechanisms in some regions, the rise of nationalism in some states, and the raw emotions and tensions on both sides of some issues – for example, the Taiwan Strait or India/Pakistan issues – could lead to miscalculation. Moreover, advances in modern weaponry – longer ranges, precision delivery, and more destructive conventional munitions – create circumstances encouraging the preemptive use of military force. Current nuclear weapons states will continue to improve the survivability of their deterrent forces and almost certainly will improve the reliability, accuracy, and lethality of their delivery systems as well as develop capabilities to penetrate missile defenses. The open demonstration of nuclear capabilities by any state would further discredit the current nonproliferation regime, cause a possible shift in the balance of power, and increase the risk of conflicts escalating into nuclear ones. Countries without nuclear weapons – especially in the Middle East and Northeast Asia – might decide to seek them as it becomes clear that their neighbors and regional rivals are doing so. Moreover, the assistance of proliferators will reduce the time required for additional countries to develop nuclear weapons. Transmuting International Terrorism The key factors that spawned international terrorism show no signs of abating over the next 15 years. Facilitated by global communications, the revival of Muslim identity will create a framework for the spread of radical Islamic ideology inside and outside the Middle East, including Southeast Asia, Central Asia and Western Europe, where religious identity has traditionally not been as strong. This revival has been accompanied by a deepening solidarity among Muslims caught up in national or regional separatist struggles, such as Palestine, Chechnya, Iraq, Kashmir, Mindanao, and southern Thailand, and has emerged in response to government repression, corruption, and ineffectiveness. Informal networks of charitable foundations, madrassas, hawalas , and other mechanisms will continue to proliferate and be exploited by radical elements; alienation among unemployed youths will swell the ranks of those vulnerable to terrorist recruitment.We expect that by 2020 al-Qa’ida will be superceded by similarly inspired Islamic extremist groups, and there is a substantial risk that broad Islamic movements akin to al-Qa’ida will merge with local separatist movements. Information technology, allowing for instant connectivity, communication, and learning, will enable the terrorist threat to become increasingly decentralized, evolving into an eclectic array of groups, cells, and individuals that do not need a stationary headquarters to plan and carry out operations. Training materials, targeting guidance, weapons know-how, and fund-raising will become virtual (i.e., online). Terrorist attacks will continue to primarily employ conventional weapons, incorporating new twists and constantly adapting to counterterrorist efforts. Terrorists probably will be most original not in the technologies or weapons they use but rather in their operational concepts – i.e., the scope, design, or support arrangements for attacks. Strong terrorist interest in acquiring chemical, biological, radiological and nuclear weapons increases the risk of a major terrorist attack involving WMD. Our greatest concern is that terrorists might acquire biological agents or, less likely, a nuclear device, either of which could cause mass casualties. Bioterrorism appears particularly suited to the smaller, better-informed groups. We also expect that terrorists will attempt cyber attacks to disrupt critical information networks and, even more likely, to cause physical damage to information systems. Possible Futures In this era of great flux, we see several ways in which major global changes could take shape in the next 15 years, from seriously challenging the nation-state system to establishing a more robust and inclusive globalization. In the body of this paper we develop these concepts in four fictional scenarios which were extrapolated from the key trends we discuss in this report. These scenarios are not meant as actual forecasts, but they describe possible worlds upon whose threshold we may be entering, depending on how trends interweave and play out: Davos World provides an illustration of how robust economic growth, led by China and India, over the next 15 years could reshape the globalization process – giving it a more non-Western face and transforming the political playing field as well. Pax Americana takes a look at how US predominance may survive the radical changes to the global political landscape and serve to fashion a new and inclusive global order. A New Caliphate provides an example of how a global movement fueled by radical religious identity politics could constitute a challenge to Western norms and values as the foundation of the global system. Cycle of Fear provides an example of how concerns about proliferation might increase to the point that large-scale intrusive security measures are taken to prevent outbreaks of deadly attacks, possibly introducing an Orwellian world. Of course, these scenarios illustrate just a few of the possible futures that may develop over the next 15 years, but the wide range of possibilities we can imagine suggests that this period will be characterized by increased flux, particularly in contrast to the relative stasis of the Cold War era. The scenarios are not mutually exclusive: we may see two or three of these scenarios unfold in some combination or a wide range of other scenarios. Policy Implications The role of the United States will be an important shaper of the international order in 2020. Washington may be increasingly confronted with the challenge of managing – at an acceptable cost to itself – relations with Europe, Asia, the Middle East, and others absent a single overarching threat on which to build consensus. Although the challenges ahead will be daunting, the United States will retain enormous advantages, playing a pivotal role across the broad range of issues – economic, technological, political, and military – that no other state will match by 2020. Some trends we probably can bank on include dramatically altered alliances and relationships with Europe and Asia, both of which formed the bedrock of US power in the post-World War II period. The EU, rather than NATO, will increasingly become the primary institution for Europe, and the role which Europeans shape for themselves on the world stage is most likely to be projected through it. Dealing with the US-Asia relationship may arguably be more challenging for Washington because of the greater flux resulting from the rise of two world-class economic and political giants yet to be fully integrated into the international order. Where US-Asia relations lead will result as much or more from what the Asians work out among themselves as any action by Washington. One could envisage a range of possibilities from the US enhancing its role as balancer between contending forces to Washington being seen as increasingly irrelevant. The US economy will become more vulnerable to fluctuations in the fortunes of others as global commercial networking deepens. US dependence on foreign oil supplies also makes it more vulnerable as the competition for secure access grows and the risks of supply side disruptions increase. While no single country looks within striking distance of rivaling US military power by 2020, more countries will be in a position to make the United States pay a heavy price for any military action they oppose. The possession of chemical, biological, and/or nuclear weapons by Iran and North Korea and the possible acquisition of such weapons by others by 2020 also increase the potential cost of any military action by the US against them or their allies. The success of the US-led counterterrorism campaign will hinge on the capabilities and resolve of individual countries to fight terrorism on their own soil. Counterterrorism efforts in the years ahead – against a more diverse set of terrorists who are connected more by ideology than by geography – will be a more elusive challenge than focusing on a centralized organization such as al-Qa’ida. A counterterrorism strategy that approaches the problem on multiple fronts offers the greatest chance of containing – and ultimately reducing – the terrorist threat. The development of more open political systems and representation, broader economic opportunities, and empowerment of Muslim reformers would be viewed positively by the broad Muslim communities who do not support the radical agenda of Islamic extremists. Even if the numbers of extremists dwindle, however, the terrorist threat is likely to remain. The rapid dispersion of biological and other lethal forms of technology increases the potential for an individual not affiliated with any terrorist group to be able to wreak widespread loss of life. Despite likely high-tech breakthroughs that will make it easier to track and detect terrorists at work, the attacker will have an easier job than the defender because the defender must prepare against a large array of possibilities. The United States probably will continue to be called on to help manage such conflicts as Palestine, North Korea, Taiwan, and Kashmir to ensure they do not get out of hand if a peace settlement cannot be reached. However, the scenarios and trends we analyze in the paper suggest the possibility of harnessing the power of the new players in contributing to global security and relieving the US of some of the burden. Over the next 15 years the increasing centrality of ethical issues, old and new, have the potential to divide worldwide publics and challenge US leadership. These issues include the environment and climate change, privacy, cloning and biotechnology, human rights, international law regulating conflict, and the role of multilateral institutions. The United States increasingly will have to battle world public opinion, which has dramatically shifted since the end of the Cold War. Some of the current anti-Americanism is likely to lessen as globalization takes on more of a non-Western face. At the same time, the younger generation of leaders – unlike during the post-World War II period – has no personal recollection of the United States as its “liberator” and is more likely to diverge with Washington’s thinking on a range of issues. In helping to map out the global future, the United States will have many opportunities to extend its advantages, particularly in shaping a new international order that integrates disparate regions and reconciles divergent interests. For the full document, visit: click here
by Task Force on the Future of American Innovation Introduction For more than half a century, the United States has led the world in scientific discovery and innovation. It has been a beacon, drawing the best scientists to its educational institutions, industries and laboratories from around the globe. However, in today’s rapidly evolving competitive world, the United States can no longer take its supremacy for granted. Nations from Europe to Eastern Asia are on a fast track to pass the United States in scientific excellence and technological innovation. The Task Force on the Future of American Innovation has developed a set of benchmarks to assess the international standing of the United States in science and technology. These benchmarks in education, the science and engineering (S&E) workforce, scientific knowledge, innovation, investment and high-tech economic output reveal troubling trends across the research and development (R&D) spectrum. The United States still leads the world in research and discovery, but our advantage is rapidly eroding, and our global competitors may soon overtake us. Research, education, the technical workforce, scientific discovery, innovation and economic growth are intertwined. To remain competitive on the global stage, we must ensure that each remains vigorous and healthy. That requires sustained investments and informed policies. Federal support of science and engineering research in universities and national laboratories has been key to America’s prosperity for more than half a century. A robust educational system to support and train the best U.S. scientists and engineers and to attract outstanding students from other nations is essential for producing a world-class workforce and enabling the R&D enterprise it underpins. But in recent years federal investments in the physical sciences, math and engineering have not kept pace with the demands of a knowledge economy, declining sharply as a percentage of the gross domestic product. This has placed future innovation and our economic competitiveness at risk. To help policymakers and others assess U.S. high-tech competitiveness and the health of the American science and engineering enterprise, we have identified key benchmarks in six essential areas – education, the workforce, knowledge creation and new ideas, R&D investments, the high-tech economy, and specific high-tech sectors. We conclude that although the United States still leads the world in research and discovery, our advantage is eroding rapidly as other countries commit significant resources to enhance their own innovative capabilities. It is essential that we act now; otherwise our global leadership will dwindle, and the talent pool required to support our high-tech economy will evaporate. As a recent report by the Council on Competitiveness recommends, to help address this situation the federal government should: Increase significantly the research budgets of agencies that support basic research in the physical sciences and engineering, and complete the commitment to double the NSF budget. These increases should strive to ensure that the federal commitment of research to all federal agencies totals one percent of U.S. GDP. This is not just a question of economic progress. Not only do our economy and quality of life depend critically on a vibrant R&D enterprise, but so too do our national and homeland security. As the Hart- Rudman Commission on National Security stated in 2001: …[T]he U.S. government has seriously underfunded basic scientific research in recent years… [T]he inadequacies of our systems of research and education pose a greater threat to U.S. national security over the next quarter century than any potential conventional war that we might imagine. American national leadership must understand these deficiencies as threats to national security. If we do not invest heavily and wisely in rebuilding these two core strengths, America will be incapable of maintaining its global position long into the 21st century. In the post-9/11 era especially, we should heed this warning. For the full document: click here The Task Force on the Future of American Innovation, a coalition of high-tech companies, business organizations, scientific societies, and higher education associations, was founded in 2004 to advocate greater federal investments for basic research in the physical sciences and engineering. The group focuses specifically on the National Science Foundation, the Department of Energy Office of Science, the Department of Defense research budget, and the National Institute of Standards and Technology labs at the Department of Commerce. Its members are: Agilent Technologies, AeA, ASTRA, American Chemical Society, American Mathematical Society, American Physical Society, Association of American Universities, Computing Research Association, Computing Technology Industry Association, Computing Systems Policy Project, Council on Competitiveness, Hewlett-Packard, Intel, Lucent, Materials Research Society, Microsoft, National Association of Manufacturers, NASULGC, The Science Coalition, Semiconductor Industry Association, Southeastern Universities Research Association, and Texas Instruments.
by PricewaterhouseCoopers Introduction to tax and IPby Andrew Casley – PricewaterhouseCoopers LLP “The schoolboy whips his taxed top – the beardless youth manages his taxed horse, with a taxed bridle, on a taxed road – and the dying Englishman, pouring his medicine, which has paid seven per cent, into a spoon that has paid fifteen per cent – flings himself back upon his chintz bed, which has paid twenty-two per cent – and expires in the arms of an apothecary who has paid a licence of a hundred pounds for the privilege of putting him to death.” Sydney Smith It is always worth distinguishing between a system of taxation and taxation itself. Taxation has been with us for a very long time and the basics haven’t changed much: the Romans taxed the movement of goods, the profits of businesses and the property and income of individuals. But in the last 100 years, systems of taxation have been growing increasingly refined and pervasive. In addition to customs and excise taxes, we now tax the provision of goods and services (value added taxes, sales and use taxes), we measure business profits rather better than the Romans did and our methods of collecting taxes on individual income are very much more sophisticated. We also tax the flow of funds (dividends, interest) and the accumulation of funds (wealth or capital taxes). One huge development in systems of taxation is the use of tax as an instrument of policy. We apply special taxes to things we want to discourage (tobacco, the use of fossil fuels) and we provide relief (allowances, credits and exemptions) for things we want to encourage (capital expenditure, pensions). A great web of bilateral tax treaties between countries governs the right to tax, the allocation of income and profits, the provision of credits and in certain circumstances allows governments the right to decide among themselves how much tax will be charged. The OECD has a Committee on Fiscal Affairs under which more or less permanent working parties steer the evolution of this web and the way in which the concepts used are to be interpreted and applied. It would be very surprising if intellectual property managed to escape this broad net. It rarely does. From tax credits for research and development (R&D), through allowances for intellectual property assets and withholding taxes or VAT on royalties to capital gains taxes on disposals, the whole cycle of intellectual property creation and use is affected by our systems of taxation. The problem, as the Romans discovered with the taxation of business profits, lies in two areas: identifying the person and measuring the value. How much was actually spent on R&D? Who spent it? Who owns the intellectual property being used? Was it sold or licensed? What is it worth? These are all areas of tension between taxpayers and taxing authorities – a tension exacerbated by the inherent difficulty of measuring something that is, by definition, intangible. The Roman solutions to the same tension in business profits, until the Emperor Constantine abolished them, were imprisonment and torture. Today we use accounting and valuation. Unkind people have been known to draw unflattering parallels. The tensions today are, if anything, worse because the creation and use of intellectual property within a multinational group are generally poorly measured and difficult to track. This is the subject of the next chapter, which also highlights some of the specific tensions by reference to recent tax cases reported in various parts of the world. A responsible approach to tax on intellectual property is about three things: complying with your obligations; paying what you should without overpaying; and taking the relief that is available. The following chapters provide some insight into these areas, dealing with transfer pricing, tax valuation as it affects the transfer or use of intellectual property and R&D credits. The point about systems is that they can be understood, applied and dealt with. One of the best ways to deal with tax systems is to have a system of your own to deal with them. Call this a policy. Then the people that apply the policy – the managers, the lawyers, and the business people, do not need to know the detail of how something is taxed, the rates that apply or the minutiae of why the policy works. They can get on with their jobs. For intellectual property within a multinational group the issues can be complex but the policies can be relatively straightforward. “We deal with R&D so; marketing expenditure is treated thus; and the use of intellectual property is covered in this or that way.” Consistency of treatment reduces administration and is attractive to tax authorities, it helps make things easier to explain. Properly prepared, a good policy will link into other areas such as the legal department – “patents and trademarks are registered by this or that company which licenses their use”; and will match the commercial operations of the group – “R&D budgets are agreed by these people and the costs are charged on such and such a basis.” Exceptionally, but growing more common, policies will take disclosure requirements into account to ensure that what is reported for financial and fiscal purposes draws on the same information systems. All of this requires a degree of discipline, some foresight and a willingness to tackle what has always been recognised as a difficult area. As reporting requirements become more detailed, the additional visibility and transparency that brings to the area of intellectual property make it more likely that the effort required will be repaid in terms of managing tax audits, fewer tax adjustments or less interest and penalties. As the next chapter shows, good policies are no guarantee of an easy ride but they serve to smooth the road, reduce the cost and increase the chances of winning. In short, there is an answer to the rather daunting picture painted at the beginning of this chapter. It depends on being prepared, on recognising intellectual property for what it is – an integral part of the value chain for most businesses – and building a policy around that. For the full document: click here
by Alok Aggarwal, Hedda Pahlson-Moller, Evalueserve 1.1 Background Around 175,000 patent applications are filed with the European Patent Office (EPO) every year. Of these patent application filings, a significant number – almost 44 percent per year – are made by non-European states. This clearly indicates that a great deal of patenting activity is taking place in various organisations across the world, with the accelerated rate of R&D taking place in emerging countries such as India and China. Evalueserve estimates that as many as 223,000 patent applications will be filed in Europe in the year 2010. Within Europe, approximately 8,000 attorneys and agents are registered with the EPO, to prepare, file and prosecute patent applications. They are also engaged in other intellectual property work, e.g., preparing, filing and prosecuting trademark applications and copyrights, IP litigation and IP asset management. In order to meet the rising demand for intellectual property (IP) work, Evalueserve predicts that more than 2,000 additional attorneys and agents will be required in Europe by 2010, to avoid a sharp rise in costs incurred by applicants. Currently, many large organisations have in-house IP divisions with agents, associates, lawyers and business development professionals who handle all kinds of IP work. However, most small and medium-sized enterprises do not have separate IP divisions; and due to reasons such as cost, quality and efficiency, many large firms often outsource some – or all – of their IP work to external firms. Since both the price and demand for IP services is likely to escalate during the next few years, and as corresponding budgets (for IP creation and maintenance) are likely to grow only at the rate of inflation, more and more companies and law firms are becoming worried about jeopardising the quality of their intellectual property. Furthermore, as significant Research and Development (R&D) will be carried out in emerging countries such as India and China, many companies are beginning to explore the potential of offshoring their IP services to third parties, particularly those located in lowwage countries such as India. There are around 600 patent agents registered with the Indian Patent Office in India as well as approximately 300 IP professionals who are not. Evalueserve estimates that about one-third of these 900 professionals currently provide the following kinds of patentrelated services to European and American end clients, and predicts that this number is likely to double to 1,800-2,000 by 2010. Literature Searches and Prior Art Searches Technology and Patentability Assessment Patent Application Drafting Patent Application Prosecution Patent Claim Mapping Landscaping Patent Portfolio Management Translation of Patents Download the full article as a *.pdf: click here
by OECD WORKING PARTY ON THE INFORMATION ECONOMYDIGITAL BROADBAND CONTENT PANEL AND GOVERNMENT SESSION, 3 JUNE 2004 SUMMARY AND CONCLUSIONS The panel was designed to analyse and discuss changing digital broadband content value chains and business models and help identify new challenges and issues facing the development and delivery of digital content. Three sectors presenting different dynamic characteristics of digital content development and delivery were presented and discussed in detail: scientific, technical and medical publishing, music, and online computer and video games [see document DSTI/ICCP/IE(2004)7, Table 1 for a list of these characteristics]. The summary and conclusions draw out the generic themes coming from the panel and afternoon government presentations. Summaries from the individual sector panel sessions are at the beginning of each section below at pages 9, 13, 17 and 22. The government session was designed to provide an initial overview of policy issues and developments in OECD countries. Short versions of the six government presentations are presented in the subsequent section. Broadband content: Changing value chains and business models Rapid change and high potential. The generic themes of the panel were: Network convergence and rapid diffusion of high-speed broadband has shifted attention towards broadband content and applications (new demand for the digital economy) that promise new business opportunities, growth and employment. The potential for digital content growth is very high and growth is only just beginning. Technologies to assure the diffusion of content and content products are increasingly R&D-intensive (faster networks, new platforms, softwareintensive products, virtual reality applications, data-base management, etc.). Demand for content from consumers and intermediaries exploiting the potential of multiple content delivery channels is extending and supplanting infrastructure push as a major driver. Disruptive technologies, and broadband in particular, are challenging established business models while creating important development opportunities in all three sectors. Mobile content and applications received particular attention and are potentially major drivers of mobile telecommunication service and content industry revenues in OECD countries. The relationships between content originators and final users are changing, intermediaries are being created or replaced, and attitudes to content ownership and acquisition are changing. However complete disintermediation and direct contact between content creators and content users has not so far developed to a significant extent in the three sectors. Early impacts.These developments are being felt by the digital content industry in five ways: Users are challenging established ownership and distribution arrangements, whether through P2P networks or open access/open archive publishing conventions, or through new mass distribution and inter-community trading. Network availability and broadband applications create possibilities for new forms of expression by users (“users as content creators”). Each of the sectors is restructuring value chains and developing different business models to meet these challenges. Responses differ in the different sectors, with digitisation and digital delivery very high in scientific and technical publishing and business models developing in the brand new on-line games sector which satisfactorily deals with intellectual property and copying issues. New pricing models and segmentation of value chains has put pressure on the digital content industry, but the currently successful models continue to be new versions of subscription, pay per view and access charges. Positive revenue feedback cycles are generated when growing numbers of paying users foster the development and distribution of online content and services, which in turn draw more paying users. Challenges for the digital content industries include: development of innovative content adapted to broadband; co-operation and changing roles among value chain players (in particular between content owners, network operators, Internet service providers, hardware and consumer electronics suppliers); extending broadband access; digital piracy and the role of file-sharing; digital rights management and customer authentication; and efficient payment methods (especially for micro-payments); content standards (e.g. digital object identifier and metadata standards in scientific publishing) and interoperability. Major concerns are the role of intellectual property in protecting ownership in both products and services, the future development of copyright in a digital world, enforcing these rights, defining fair use and the boundaries of legitimate use, and the interaction between competition law and copyright. There are important issues in providing content for new platforms; licensing negotiations can be lengthy and complicated due to differing legal regimes across platforms and countries. Compatibility and interoperability issues, oligopolistic content markets with a strong role of publishers, exclusive access to content or networks (network access gatekeepers) that could slow deployment of broadband applications and content, are all issues meriting further attention. Challenges. In each of the sectors it was clear that existing and new commercial players can overcome perceived difficulties and migrate to being network content providers. Some sectors have successfully launched new business models (online games) while others are still experimenting with new approaches. In all cases the required levels of innovation are high. In particular, participants noted that: Access points, mobility, portability and delivery media are all changing. There are no readily established business models to simply pick up and use. Old business models do not automatically apply to emerging markets. On the other hand, investment in digital content and digital delivery has to be sustained by margins derived from traditional market models until successful new models emerge, are tested by commercial operators and accepted by users. Productivity gains are vital to reduce prices for users, but in many cases these gains require structural change in content creation and delivery industries. On the supply side the new generations of ICTs are leading to changes in the market structure of telecommunications, information services and content firms. Essentially, all the players must reinvent themselves. Network operators need to generate revenue to support investment in next-generation networks and replace loss of traditional business. For intermediaries, existing players are reinventing themselves, some are superseded and new ones emerge. New content value chains are creating new sets of activities which different or new players in the value chain can assume: content production, marketing of publishing offers, rights acquisition / management, packaging and distributing content, content protection, management of emerging publishing services, sale of advertisement space, profiling users, billing management, payment management, customer relation management, security/control, access management and other activities. Single suppliers or providers manage few of these multiple roles; they are often joint or separate activities of content providers, network operators, intermediaries, etc. There are new roles for content providers and content aggregators, network operators and intermediaries (including revenue sharing among them), which involve a high degree of co-ordination as well as competition along value chains, all of which have impacts on market structures. Policy issues. Broadband provides the potential to accelerate developments and capitalise on new market opportunities that have impacts on growth and employment. Government roles include: Public policy needs to acknowledge these changes and adjust policy and the regulatory environment to dovetail with them (adapting existing frameworks to take account of digital content development and new digital transactions and related policy issues described below). Recognition that the speed and structure of change has to be measured and economic consequences for networked and traditional businesses in content sectors analysed. Recognition of the role of governments as content creators and users, and the role of government procurement and the establishment of best practice guidelines. Some industries have been able to deal with the emerging challenges more rapidly and there are many lessons to be learnt through horizontal analysis and international dialogue. Many of these issues were also covered in the government presentations in the afternoon session (see below). Issues related to digital content development and delivery identified from the government presentations and initial case study analysis Innovation and technology R&D and innovation in content, networks, software and hardware. An environment conducive to content production. Venture capital and other financing. Skills and human resources development. Value chain and business model issues Framework conditions for creation of new business models and spread of best practices. Convergence issues and associated regulatory challenges across different value chains and industries (content, communications, and electronic equipment industries). Technology neutrality. Digital content treatment consistent across different platforms. Competition and co-ordination issues along value chains. New distribution and revenue sharing models (network services, content providers, intermediaries etc.). Infrastructure Broadband policies to ensure coverage and access to infrastructure and applications. Technological issues related to digital content delivery – standards, interoperability (including DRM), etc. Technical protection issues including digital rights management and watermarking. Infrastructure for payment and micro-payment systems, electronic signatures, authentication. Business and regulatory environment Adapting established regulatory frameworks to digital content value chains and business models. Protection of intellectual property rights: Counteracting piracy, DRM as enabler of business models, clarification of use rights along content creation and delivery value chains, digital rights clearing systems. Taxation issues specific to digital content – tax neutrality for digital content. Public / government content (public sector information) and applications Government as model user in putting government content online. Digitising public content (meteorological data, archives, etc.) and providing access to education, cultural and public information resources. Availability, access and pricing questions. Public demand: Digital content in education, health, etc. Multi-device access (e.g. mobiles, PDA, TV, PC, consoles) to education and cultural public resources. OECD work is focusing on the following activities: Sector analysis, benchmarking, and review of analytical and policy issues. Policy forum on specific issues. Organisation of panels, workshops and ad hoc activities to address specific policy issues. You can download the full report as *.pdf file: click here
by Milverton Wallace The kid enters the coffee shop and is greeted excitedly by her friends. They jostle to exchange high fives, knuckle greetings and finger snaps with her. What is the cause of their admiration? Her Rocaway jeans? Her high tan Jimmy Choo boots? Her Armani sun-glasses? Her Karl Lagerfeld jacket? Nah! It is the gleaming silver object dangling from a pair of white wires plugged into her ears. It is an iPod, the must-have digital gadget of today’s young people. With this tiny digital audio player Apple stole Napster’s thunder and replaced the CD player as the cutting-edge portable music player of choice. But if you think this is just another device for playing pre-recorded music, think again. Within two years of the iPod’s debut, developers had created software to allow anyone to produce audio content — words and music — for it and other portable digital players. This technology, known as podcasting, turns consumers into producers, and every wannabe DJ and talk-show host into broadcasters. It is a distribution channel that plugs directly into the hippest, hottest communication network on the planet. In advanced industrial countries, and increasingly in less-developed regions, social life is being digitised. Cheap camera phones and videocams allow everyday activities to be recorded and stored on personal computers or online services; more and more conversations are conducted via email, IM and SMS; private thoughts, opinions and reflections on public affairs or private passions are instantly posted on weblogs. Because they are in digital form, all these different types of record — moving images, photographs, sounds and texts — can be stored on computers. And the Internet makes it possible for all of this to be shared with family, friends and strangers. Welcome to the agora of the 21st century, a space where a diverse array of digital modes of communication intersect in cyberspace — email, instant messaging, text messaging, multimedia messaging, weblogging, audioblogging, moblogging, mobcasting, podcasting. Like it or not, this is the new cultural landscape for learning, entertainment, and communicating with each other. And it is being constructed without consultation with, or permission from, regulatory authorities or self-appointed gatekeepers. All well and good, but what is the point of all this digital g-soup when school-leavers cannot spell and do sums, or believe Winston Churchill was an insurance salesman? Relax. This is not the end of literacy, just a groping towards a new kind of literacy, which is capable of fulfilling the knowledge acquisition, informational and cultural needs of the digital age. There is nothing immutable about the mental and manual competences that constitute literacy. What it means to be literate has constantly changed throughout the ages as economic, social and cultural necessities impose new demands on the population. In addition, the number and classes of people, who needed to possess these competences have changed. In ancient Egypt, the ability to read and write, and therefore to manage the state, was a monopoly of the priestly caste and court officials. On the other hand, the assembly, the council and the court, the key institutions of the first democracy in Athens, championed by the literate Pericles, were made up primarily of ordinary people [1] (James 1956) who were mostly educated in the oral, not the literate, culture of 5th century BC Greece. In both cases the vast majority of the people did not need to be literate; you did not need reading, writing and arithmetic to be a farmer, an artisan or a soldier [2]. The same was true in the ancient Chinese, Persian, Babylonian and Roman empires. The industrial age changed everything. The mass manufacturing of goods, the introduction of machine tools and the technologizing of ancient craft skills required a work force, which could read, write, and do sums. The ceaseless need to innovate in order to remain competitive forced workers to think critically and creatively about the industrial processes in which they were engaged. This led them to invent new goods and technologies to feed the insatiable engine of industrial capitalism. For the first time in human history, education, both literary and technical, became a job requirement. Thus the invention of printing was a pre-requisite of the industrial age [3] (Eisenstein 1982). Mechanical reproduction of texts was superseded by mass production of books and newspapers to satisfy the growing need for widespread diffusion of the elements of literacy required for industrial production and social advancement. Mass production of information and knowledge produced the mass media, which by the end of the 19th century became a monolith that controlled access to information about everyday life. Other information monopolies arose during the period, most based on close and exclusive control of specialized knowledge: trade guilds, which regulated the transmission of craft skills; learned societies and associations, which regulated access to scientific information and entry into the professions. These and other institutions were important in codifying and regulating the competences, which powered industrial production and commerce. However, the mass media occupy a special place because of their central role in the organization and control of social communications, and hence the structure of cultural, political and economic life [4] (Innis 1964, 1972). The trouble with monopolies is not only that they tend to centralize power, but they also wield this power to enforce their definitions of reality on the world. So the scientific establishment decrees that a particular body of knowledge is “science”, and everything else is hocus-pocus; the medical authorities declare that a favoured corpus of practices is “medicine”, and all others are quackery; and the teaching profession holds that literacy is the three “Rs”, and evermore shall it be. But these edicts are losing their force and authority as people first challenge the information/knowledge monopolies and then develop their own communication media to find things out for themselves and explore truths other than received wisdom or the official version. Rather than the established media talking to them, people are talking to one another in their own self-created space, their own time and at their own speed [5] (Gillmor 2004). To participate in creating this autonomous space, you must possess not only the print literacy of the industrial age but also the competences required to engage in online conversations and be at ease with using 21st century digital products and services. What are the competencies that should be included in any model of literacy for the digital age? First, you should get used to interacting with screen-based devices for sending, receiving and viewing digital information because this is the way one interacts with the interface — the collection of words, icons, buttons, menus, and other symbols — connecting the user to the database which stores the data and the network which transmits it. To interact with your computers, mobile phones, PDAs, media players etc requires that you have the knowledge to understand these symbols and the tactile skills to manipulate them to achieve a desired purpose e.g., open a document, save a file, view a picture, play a song, send a message. Second, you must be able to create a document, store it and retrieve it at a later date. By “document” is meant any information element or object in digital form — words, pictures, sounds, still and moving images. Third, you need to acquire some knowledge of the theory and practice of hypermedia [6], (Nielsen 1995) because it is in this space that information is communicated on the screens of computers and digital media devices. A paper document allows only text and two-dimensional images, while radio and television have been completely linear media. The hypermedia document, now the standard form in which information is displayed and communicated, is changing all that. By allowing interaction with non-linear, multi-dimensional documents to take place, it has radically altered the practice of reading and writing. Hypermedia is the electronic palette on which diverse information objects — texts, still and moving images and sound — combine. Cross-referencing devices called hyperlinks allow us to create a non-linear mode of information production and consumption, which follows more closely the patterns of thought. Hyperlinks are gateways to other “objects” — click on one and the desired object is retrieved and played. This is the typical organization of a Web document. But some features of a hypermedia document are counter-intuitive (or, at least, contrary to the processes we have learned through paper-age education) and so require new literacies in order to make sense of the message. For example, a key feature of a hypermedia composition is that all objects have equal status. They can therefore be read — and possibly understood — in any order, so you can enter the hypermedia space at any point, and structure your reading of the story in any manner you choose. As a result, each individual reading experience is different, as are the connections and associations made. We have to learn how to use this space, to make sense of it. How do we critically evaluate what we see and hear? How do we assign weight and significance to the objects? Clearly, we need to learn to use a range of tools to help us evaluate the accuracy, authority, completeness, bias and timeliness of the information. This goes against much that we know about written communication since the invention of the codex, the form of the book that succeeded the scroll as the repository of written knowledge and culture. The codex transformed the way texts were written — introducing page numbers, chapters, indexing — and therefore the way authors constructed their work. It also changed the reading process: readers could now navigate from one page to another with ease, quickly find specific items, mark passages for future reference, and write while reading. The codex introduced a linear order and sequence in which texts are to be read and understood and a hierarchy of elements — title page, imprint, contents page, preface, introduction, main body, references, bibliography, appendices. To be literate meant understanding these elements and what they signify. The book is both receptacle and transmitter of knowledge. The change in its material form, from scroll to codex, engendered a revolution in writing and reading. People had to learn new skills in order to produce and consume information and knowledge in the new form. The same is the case with the change to a screen-based, hypertext form of information and knowledge creation and dissemination, with one big difference. The move from an oral to a literary culture was a drastic change from social, collective learning to private, individual learning; from the primacy of the voice to the primacy of the text; from understanding of the world through public performances and storytelling to understanding through private reading and personal reflection. Now these two modes are united in cyberspace as hypermedia combines almost all aspects of oral and literary cultures. Every minute of every day the Internet buzzes with the sound of music and of voices in many tongues; with animations and videos in glorious technicolor: with words and pictures; with the colour of magic, to paraphrase Arthur C. Clarke [7]. Here is the genius of cyberspace: it has created a world of endless possibilities by refusing to be constrained by what went before. In most cosmologies, the world begins with the Word. In the pre-industrial and industrial eras, two expressions of the Word, reading and writing, have been central to people’s notion of literacy. Digital technology does not abolish literacy; what it augurs is a radical re-definition of it. This is nothing new — we have been there before. Think of the momentous, world-changing shift from oral to print culture; think also of the changes in writing instruments (stone, stick, pen), writing materials (bark, leaf, clay tablet, parchment, paper), text production processes (from handwriting to hot-metal printing, from lithography to laser printing) and the intellectual and technical adjustments required to deal with them. As the digitization of economic, social and cultural life gathers pace, those who embrace and internalize the literacy of the digital age will be so much better off than those who do not. So if you are an educator, desperate to interest our iPod kid and her friends in your remedial classes; a health information officer anxious to get the message of safe sex to her and her cohorts; a training instructor eager to recruit them on a job skills programme; get familiar with their world. You will not be able to communicate with them if you do not. Notes1) See JAMES, C.L.R. 1956. Every Cook Can Govern: A Study of Democracy in Ancient Greece. Correspondence, 2 (12) June. Available from: http://marxists.org/archive/james-clr/works/1956/06/every-cook.htm2) Even if they wanted to acquire literacy, they couldn’t. Only rich individuals and families could afford to buy books. Papyrus and parchment, the materials on which most books in Europe were written until the introduction of paper from China (via Korea, Japan, India, Baghdad and Damascus) in the 12th century AD, were scarce and expensive commodities. Moreover, several ingredients’ the technique of papermaking, the invention of printing, the spread of religion, public education and libraries, the development of the scientific method, the Industrial Revolution etc–had to come together before mass literacy became possible, desirable and necessary for societies. And it took more than two thousand years after the first flowering of Athenian democracy for these conditions to become a reality. (Note that the fabled ancient libraries at Nineveh, Alexandria, Pergamum and Herculaneum were for the use of clerics, scholars and rulers, not the masses).3) See Elizabeth Eisenstein, The Printing Press as an Agent of Change (Cambridge University Press, 1982) for an excellent treatment of the way the spread of printing contributed to the Protestant Reformation, the Renaissance and the scientific revolution, and, therefore, modern liberal democracies and the industrial society.4) See Harold Innis, Empire and Communication (University of Toronto Press, 1972) and The Bias of Communication (University of Toronto Press, 1964) for a discussion of the relationship between the dominant mode and technical properties of communication and the social, political and economic organisation of society. Innis argues that fundamental changes in social structures come about when the old, dominant form of communication is challenged and replaced by new forms.5) Dan Gillmor, former technology columnist on the San Jose Mercury News, describes this movement in the arena of news gathering and dissemination as “citizen journalism”. See his book, We the Media: Grassroots Journalism by the People, for the People (O’Reilly Media, 2004).6) See NIELSEN, J., 1995. Multimedia and Hypertext: The Internet and Beyond. AP Professional.7) “Any sufficiently advanced technology is indistinguishable from magic”. Quoted in Profiles of the Future by Arthur C. Clarke (Victor Gollancz, 1999). BibliographyEISENSTEIN, E., 1982. The Printing Press as an Agent of Change. Cambridge: Cambridge University Press.GILLMOR, D., 2004. We the Media: Grassroots Journalism by the People, for the People. O’Reilly Media.INNIS, H., 1972. Empire and Communication Toronto: University of Toronto Press.INNIS, H., 1964. The Bias of Communication Toronto: University of Toronto Press.JAMES, C.L.R. 1956. Every Cook Can Govern: A Study of Democracy in Ancient Greece. Correspondence, 2 (12) June. Available from: http://marxists.org/archive/james-clr/works/1956/06/every-cook.htmNIELSEN, J., 1995. Multimedia and Hypertext: The Internet and Beyond. AP Professional.
by Franz Tessun Decision Making in Complex and Uncertain Business Environments This paper shows the need of a totally different thinking. There are three sectors of thinking: a) network thinkingb) future open thinkingc) strategic thinking. t will be shown that only the combination of these three parts of thinking is able to deal in an efficient and economic way with the future and that the combination is necessary for making decisions in a complex and uncertain environment (Navigating in a Rough Sea). More, the markets and customers are changing so fast and a lot of trends tell us that the markets and demands will change quicker and quicker so that we cannot work anymore with our old traditional decision making instruments. Some examples will be shown where you can see how to handle with complexity and uncertainty in different decisive situations. One of the most difficult and challenging questions is to recognize the risks and crisis earlier than the competitors. An even difficult question is to find the opportunities in the markets and how to use them. These questions will be answered with an early warning system. This early warning system will help to think in alternatives. You can “fore think” a lot of opportunities and risks in the markets using a strategic early warning system. The systematic approach can be supported by the Future Scorecard which is explained in detail in this paper. Why should we deal with future?Although the mankind has been interested in the future for centuries and has in- vented countless methods and procedures for purportedly forecasting the future, to the present day it has not succeeded in making the future predictable. You cannot know the future and it remains unforeseeable, which is demonstrated by all the (wrong) forecasts of recent years. Nevertheless, the managers are forced to shape the future here and now to prepare actively their enterprise for the uncertain future. How can this dilemma be solved? How can an enterprise react on the increasing complexity of its environment shortly described with keywords like globalization, market saturation, short product life cycles? How can an enterprise control the consequences of an increased complexity of markets, of product and technology development and of socio-cultural and political environment? The complexity deposits in an accelerating dynamic, in short following trends and in a high intensity of change. The answer to these questions is: we can and must create the prerequisites for preventive actions through preventive thinking. The strategic future oriented business management plays a more and more important role in a world which is labeled by turbulences and disruptive structures, because the experiences of the past and the presence play a totally unimportant role. The change cycles of business success potentials and established brands are becoming shorter and shorter. The enterprise will loose the competition, if its managers are not able to identify the essential change drivers very early and if they are not able to influence positively these drivers for its own interest.You can download the full article as *.pdf file: Click here