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Media refers to the various channels or platforms used to communicate and disseminate information, ideas, entertainment, and news to a large audience. It includes traditional forms like newspapers, television, and radio, as well as digital platforms like social media, websites, and online streaming services. Media plays a central role in shaping public opinion, influencing culture, and connecting people across the globe.
the future of MediaThe future of media - including the internet, broadcast, AI, and the press - is poised for significant evolution due to technological advancements, shifting consumer preferences, and regulatory considerations. Here’s a breakdown by category:
Internet
Hyper-Personalization
AI-driven algorithms will tailor content, advertisements, and services to individual preferences at an unprecedented level.
Decentralized Platforms
Blockchain-based technologies may give rise to decentralized media platforms, reducing reliance on large corporations and empowering content creators.
Immersive Experiences
The rise of the metaverse and augmented/virtual reality (AR/VR) will redefine how audiences consume digital content.
Regulation and Privacy
Stricter data privacy laws and content moderation policies could reshape the internet landscape.
AI Integration
Generative AI will enhance web experiences by enabling real-time translations, personalized assistants, and dynamic content creation.Broadcast Media
Streaming Dominance
Traditional broadcasting will continue to lose ground to on-demand streaming services, leading to further fragmentation of audiences.
AI-Generated Content
AI will produce localized or niche content for diverse audiences, including automated news or entertainment programming.
Interactive and Immersive Formats
Viewers will demand more interactive experiences, such as live polls, choose-your-adventure storytelling, or AR integrations during live events.
Sustainability
With concerns about energy usage, broadcasters may adopt more sustainable practices, including the use of AI to optimize operations.Artificial Intelligence in Media
Content Creation
AI will automate content generation for articles, videos, music, and more, challenging traditional creative roles.
Deepfake and Synthetic Media
The proliferation of deepfakes could transform entertainment and advertising but will also require stricter ethical standards and detection tools.
AI Journalism
Newsrooms will adopt AI to assist with research, summarization, and fact-checking while ensuring ethical use.
Audience Analytics
AI will help media organizations analyze consumption patterns and predict trends with higher accuracy.The Press
Digital-First Strategies
Print media will continue its decline as digital platforms dominate, with mobile-friendly and subscription-based models gaining traction.
Combatting Misinformation
Press organizations will invest heavily in AI tools to detect and counter misinformation and fake news.
Citizen Journalism
Social media and mobile technology will further empower individuals to become content creators, blurring the lines between professional journalism and amateur reporting.
Trust and Transparency
Rebuilding public trust through transparency, ethical journalism, and accountability will remain a priority.Convergence and Overarching Trends
Cross-Media Integration
Traditional and digital media will increasingly converge, creating hybrid models that leverage the strengths of both.
Ethical AI Usage
The media will face challenges around the ethical use of AI, particularly in maintaining authenticity and avoiding bias.
5G and Beyond
Faster internet speeds will enable richer, more seamless media experiences, including high-resolution streaming and low-latency interactive platforms.
Globalization vs. Localization
While media giants expand globally, there will also be a counter-trend toward hyper-local content catering to specific communities.
The media landscape will remain highly dynamic, driven by innovation, societal needs, and technological capabilities. Adaptability and a focus on ethics will be key for players across all sectors.
The Future Now Show
The Entertainment Futurist
with Robert Tercek & Miss Metaverse
Robert discusses the trends reshaping the media business, including the shift from ownership to generated content, the rise of streaming services, and the digitization of everything. He expresses concerns about the impact of these trends on the entertainment industry and the potential for studios to exploit actors’ likenesses. Robert also highlights the emergence of tech companies as major players in the entertainment industry. – AI summary by Zoom
Moderator
Robert Tercek:
My book, Vaporized: Solid Strategies for Success in a Dematerialized World, was selected as the 2016 International Book of the Year from a field of 10,000 business books at the Frankfurt Book Fair.Vaporized: Solid Strategies for Success in a Dematerialized World
by Robert Tercek
Digital technology has overturned entire industries and irrevocably altered the way we live and work. But the changes are far from over: now, tech is set to transform our planet and society in once unimaginable ways. In his groundbreaking new book Vaporized, Robert Tercek takes us inside the world’s largest cultural and economic transformation since the Industrial Revolution, and explains what it means for consumers, employers, and policymakers. Tercek does for digital business theory what Malcolm Gladwell has done for sociology, translating a complex subject into approachable and relevant terms. Insightful and optimistic, Tercek presents a practical blueprint for survival that no business leader, from Fortune 500 CEO to small startup owner, can afford to ignore.
CreditsRobert Tercek
keynote speaker, board member and facilitator of strategic planning processesFounder and CEO, General Creativity
www.generalcreativity.com
Co-Founder, The Futurists Network
www.thefuturists.com
The Owner’s Guide to the Future | Robert Tercek | Substack
tercek.substack.com
President, Milestone Entertainment
roberttercek.com
ModeratorKatie (Miss Metaverse™) King
Futurist and Content Creator
Bangkok, Thailand & Cary, North Carolina, USA
missmetaverse.io
futuristmm.com
Felix B Bopp
Producer of The Future Now Show
clubofamsterdam.com
The Future Now Show
clubofamsterdam.com/the-future-now-show
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BooksExploring the future of media - including the internet, broadcast, AI, and the press - can be enriched by engaging with insightful literature. Here are some notable books that delve into these subjects:
The Future of Media
by Robert McChesney
This book investigates the future of media industries and technologies, including journalism, TV, film, photography, radio, publishing, and social media. It explores how media shape our future on political, economic, cultural, and individual levels.
Newsmakers: Artificial Intelligence and the Future of Journalism
by Francesco Marconi
This work outlines critical questions that journalists and media organizations should consider when integrating AI and algorithms into their workflow, emphasizing the balance between innovation and journalistic integrity.The Coming Wave: Technology, Power, and the 21st Century's Greatest Dilemma
by Mustafa Suleyman, co-founder of DeepMind
This book analyzes the transformative impact of AI and other technologies on society, discussing the challenges and opportunities they present.
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
Tomas Chamorro-Premuzic explores
About how AI and automation are reshaping human roles in the workforce and society, emphasizing the importance of preserving human uniqueness in an increasingly automated world.
Program or Be Programmed: Ten Commands for a Digital Age
by Douglas Rushkoff
A critical perspective on how digital technologies influence society and the importance of understanding and engaging with these tools to maintain autonomy in the digital era.
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ArticlesThe impact of culture on education
by Huib Wursten and Carel Jacobs
TPP — copyright versus free speech
by Annie Machon
Summit for the Future Report 2005
by the Club of Amsterdam
Summit for the Future Report 2006
by the Club of Amsterdam
Remedy Health Media
Jason Edward Lewis
Hawaiian and Samoan digital media theorist, poet, and software designer
What is the metaverse? 2 media and information experts explain
by Rabindra Ratan, Michigan State University and Yiming Lei, Michigan State University
Confronting the Challenges of Participatory Culture: Media Education for the 21st Century
By Henry Jenkins, Director of the Comparative Media Studies Program at the Massachusetts Institute of Technology with Katie Clinton, Ravi Purushotma, Alice J. Robinson and Margaret Weigel
“We Media”
Q&A with Rudy de Waele, Founder, M-trends.org
Innovation and Risk: The New Media Perspective
Simon Jones, Director, HCS, University of Amsterdam, former Managing Director, M.I.T. Media Lab Europe
Future of Media Report 2006
by Future Exploration Network
Jonathan Marks about Media & Entertainment
Jonathan Marks, Director, Critical Distance BV
About the future of the Media & Entertainment Industry
These reports explore the challenges and opportunities shaping the future of media, journalism, and communication in the digital age. Let me know if you'd like a deeper dive into any of them! Here are some prominent global reports by leading institutions about the future of media, the internet, press, and communication:
Journalism, Media, and Technology Trends and Predictions 2024
by Reuters Institute for the Study of Journalism
Focus
Shifts in digital news consumption, bundling of content, and challenges in print media due to rising costs.
More Important, But Less Robust? Five Things Everybody Needs to Know about the Future of Journalism
by Reuters Institute for the Study of Journalism
Focus
Key trends in journalism, including challenges in business models and the influence of social media.
Future of Journalism Report
by Greentarget
Focus
Perspectives of new journalists on the evolving media landscape, including structural and personnel changes.
The Future of Press Freedom: Democracy, Law, and the News in Changing Times
by Knight First Amendment Institute
Focus
Protecting press functions in an evolving media and legal landscape.
Networked Trust & the Future of Media
Published in Daedalus by MIT Press.
Focus
The role of networked trust in rebuilding public confidence in journalism and media.
The Internet & the Future of News
by American Academy of Arts & Sciences
Focus
How the internet is transforming news and communication industries.
Digital Technologies and the Future of Journalism
by Center for International Media Assistance (CIMA)
Focus: The impact of digital technologies like AI and blockchain on journalism practices and media organizations.
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VideosThe Entertainment Futurist
with Robert Tercek & Miss Metaverse
Digital Fitness
with Martijn Aslander
X Reality
with Harish Shah
A third way: Self Sovereign Identity and Disposable Identities
with Rob van Kranenburg
Human Digitalisation
with Philippe Gerwill
5G
with Peter Cochrane
Content Creators
with Katie King aka Miss Metaverse
The Truth Engine
with Peter Cochrane
Music, AI, the future of Multimedia
Phyllis Josefine and Zak Field
Mindful Cyborg
Chris Dancy and Katie Aquino, aka “Miss Metaverse”
Digital Health
John Nosta and Katie Aquino, aka “Miss Metaverse”
Collective Intelligence
James M Dorsey, Jerome C. Glenn and Katie Aquino, aka “Miss Metaverse”
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LinksThese organizations and institutions play a pivotal role in advancing media studies, fostering journalistic integrity, and adapting to the changing media landscape worldwide. Here’s a list of notable media institutes and organizations across continents. These institutions are influential in shaping media education, policy, research, and industry standards:
AfricaAfrican Media Initiative (AMI)
Focuses on improving journalism and media across Africa.
Rhodes University School of Journalism and Media Studies
South Africa
A leading institution for journalism and media studies.
Media Foundation for West Africa (MFWA)
Ghana
Promotes freedom of expression and press freedom.
The Aga Khan University Graduate School of Media and Communications
Kenya
Offers advanced media and communication education.
South African National Editors' Forum (SANEF)
Advocates for media freedom and ethical journalism.Asia
Asian Media Information and Communication Centre (AMIC)
Singapore
Promotes communication research and knowledge-sharing across Asia.
China Central Academy of Fine Arts - Media Lab
China
Focuses on media and digital art.
Indian Institute of Mass Communication (IIMC)
India
A premier journalism and mass communication training institute.
National Chengchi University College of Communication
Taiwan
Offers comprehensive programs in media and communication.
Korea Press Foundation (KPF)
South Korea
Supports media development and press activities.Europe
European Journalism Centre (EJC)
Netherlands
Supports journalism through training, grants, and networking.
Reuters Institute for the Study of Journalism
UK
Researches trends and challenges in global journalism.
Deutsche Welle Akademie
Germany
Focuses on media development and international training.
Sciences Po School of Journalism
France
A leading institution for journalism education in Europe.
European Broadcasting Union (EBU)
Switzerland
An alliance of public service media organizations.
World Ethical Data Forum
Ouderkerk aan de Amstel, The Netherlands
The World Ethical Data Forum is the only event in the world that embraces the full range of interrelated issues around the use and future of data.North America
Poynter Institute
USA
Renowned for journalism training and media ethics research.
Columbia Journalism School
USA
Offers world-class education in journalism and media studies.
Carleton University's School of Journalism and Communication
Canada
A leading institution in North America.
National Association of Broadcasters (NAB)
USA
Represents broadcasters and advocates for media policies.
Center for Media and Democracy (CMD)
USA
Focuses on investigative journalism and media research.South America
Fundación Gabo
Colombia
Promotes excellence in journalism across Latin America.
Universidad Austral School of Communication
Argentina
Offers advanced media and journalism studies.
Knight Center for Journalism in the Americas
Brazil
Provides training and resources for journalists in the region.
Brazilian Association of Investigative Journalism (Abraji)
Supports investigative journalism and press freedom.
UNESCO Regional Office for Communication and Information in Latin America
Uruguay
Supports media development and freedom of expression.Oceania
Australian Film, Television and Radio School (AFTRS)
Australia
A top institute for media production and studies.
University of Auckland Media and Communication Program
New Zealand
Offers comprehensive media and communication education.
Media Diversity Australia (MDA)
Promotes diversity and representation in Australian media.
Pacific Media Centre
New Zealand
Focuses on Pacific media issues and research.
Screen Australia
Supports the development of Australian screen content.
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