Industry: Technology
Practices: Microsoft aims to be carbon negative by 2030 and to reduce water
use by replenishing more than it consumes. Its data centers are designed to
reduce water and energy consumption significantly, and the company is focused
on shifting toward sustainable hardware production and recycling practices.
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Any Hines:
"Many times, organizations are unclear about what decisions they
need to make or what they need to learn. Investing time upfront in clarifying
a focal issue will pay dividends in keeping the activity focused and
relevant."
Wendy
Schultz:
"Our futures emerge from the collision of changes, impacts - and
dreams. Identify the changes, explore the impacts, and hear the different
dreams - then collaborate on transformational paths forward."
Rohit
Talwar:
"Listen to the
other person first until youve really heard their perspective,
however much of a rush you are in to get your point across. The more
people can see that you listen and care what they have to say, the more
youll be heard, and the faster things will get done."
"Preferred futures" refer to the ideal or most desirable
visions of the future that individuals, organizations, or societies
aim to achieve. These are often crafted by thinking about what a better,
more prosperous, and equitable future would look like, then backcasting
- planning backwards from that future to identify the steps needed to
get there.
Here are a few ways "preferred futures" are used:
1. Strategic Planning: Organizations use preferred futures to
set long-term goals and create a clear direction. This helps guide innovation
and prioritize initiatives that align with their vision.
2. Community Visioning: Communities may explore their preferred
futures to identify shared values and create cohesive goals, like improving
local infrastructure, education, or environmental stewardship.
3. Global Challenges: On a larger scale, preferred futures are
relevant in discussions on climate change, economic equity, and technological
advancement, aiming for sustainable solutions to global issues.
4. Personal Development: Individuals can also apply the concept
to set personal life goals by envisioning a future aligned with their
values and taking actionable steps to move toward it.
Exploring preferred futures can be transformative, giving clarity on
desired outcomes and creating actionable steps to bridge the gap between
present conditions and aspirational goals.
= ChatGPT
Opening
What Is
a Preferred Future?
by Andy Hines
Associate Professor and Program Coordinator at the University of Houstons
Graduate Program in Foresight
Oh wow, a definitions discussion
how exciting. Bear with me. I think there is some juicy stuff
here! We futurists all know the struggle with different interpretations
of key terms. Variety is the spice of life, but it can be a pain when
trying to explain our work.
Lets start with good news. Im
seeing much more interest in preferred futures. Weve
been asked to include it in our training at Houston
Foresight and in our project work as well. For example, we
created a preferred future in our Future
of Libraries project for the Seattle Public Library system.
It also came up on the After
Capitalism research where I focused on the difference between
visions,
images, and utopias.
A preferred
future is a scenario of what our vision looks like when achieved. -
Andy Hines
I grant you that this definition
is not exactly how we thought of it previously. Its been one of
those nagging doesnt feel quite right problems. One
thing we started doing several years back is creating a preferred future
archetype, which was inspired by the work of Clem Bezold (among others)
on aspirational
futures. Our Houston
Archetype Technique (the HAT), which is derived from
the pioneering work of Jim Dator, synthesizes scanning and
research into a set of key drivers that in turn are projected into the
future using four archetypes or patterns of change. We added the preferred
future as the fifth archetype.
This approach indeed produces
a preferred future scenario. But it is kinda different, right? So, what
is different? In our Advanced Strategies class, we have been working
on integrating foresight more closely into strategy work. We absolutely
believe in the power of foresight, and the power of vision, to guide
strategy development. But how to connect? Voila. The preferred future
can be thought of as the expression of the vision. What might the vision
look like? Thats what scenarios do they tell us stories
about what the future might look like.
Are you seeing this growing
interest in preferred futures ? Love to hear your stories on that.
Andy Hines
Dr. Andy Hines is Associate
Professor and Program Coordinator at the University of Houstons
Graduate Program in Foresight, bringing together the experience he earned
as an organizational, consulting, and academic futurist. He is also
speaking, workshopping, and consulting through his firm Hinesight.
Futures
for the Heart
by Wendy
Schultz, Director, Infinite Futures
For the Club of Amsterdam Journal December
2024 / January 2025, Issue 270
Wendy L Schultz, Jigsaw Foresight, Oxford, United Kingdom
Article summarizes research previously reported to Policy Horizons
Canada
Scenarios are futures for the
head; visions are futures for the heart. ~ Clem
Bezold 1
Introduction In envisioning positive images of potential futures, people engage
in the social construction of a yet unachieved reality that lends
meaning and grace to their achieved realities. The image created offers
a single symbol for the creatively interwoven goals, norms, and values
of the community; it gives people something to work toward, a benchmark
for community and personal achievement. The community vision creates
value for individual members and turns chance into destiny: it pulls
people towards the future.2
What is visioning?
Visioning is the process of articulating and communicating a positive
image of a preferred future. These preferred futures may specify discrete
goals, or act simply to illuminate possible pathways towards desirable
future worlds. Many people are familiar with the use of scenarios
in strategic foresight images of alternative possible futures
that explore what could be, collecting patterns of trends and
emerging changes and asking, what if? 3
Scenarios are thought experiments. Visions in contrast are images
of alternative preferred futures that explore what should be,
built on emerging possibilities. Visions ask, what do we want?
Why do it?
In both the private and the public sectors, communities and organizations
around the world are incorporating vision development into their transformational
planning processes. Co-creating a shared vision helps people to unpack
and critique their assumptions; to clarify and align values and goals;
and to set priorities. The articulation of a compelling and inspiring
shared vision increases peoples motivation to create change.
Who should be involved?
Facilitators agree that visioning works best with either all the stakeholders
and influencers for the focal issue involved, or at least representatives
of all the stakeholder and influencer groups. In addition, because
visioning preferred futures includes significant problem-solving,
social innovation, and creative imagining, inviting participants with
diverse professional and cultural backgrounds enhances the groups
ability to reframe problems and generate creativity from difference.
What variety of visioning processes
exist?
Visioning processes range from the analytical to the intuitive
many methods refer to the meditative visualization step as the fantasy
stage. Some methods begin with problems and fears, where others focus
on past successes and positive projections right from the start. The
time required can be the two or three hours of a Causal Layered Analysis
workshop, or the three days plus background research time of a Future
Search conference. The sheer variety of tools for surfacing and articulating
visions of preferred futures opens up the possibility of mixing and
mashing up steps from different tools, as well as feeding output from
futures research activities like scanning, impact assessment, system
mapping, or scenario building into the vision work.
Neuroscience and Mental Imagery the brain
and visioning futures
How does the human brain imagine and visualize the future, and how
does that capability vary within a population (e.g., between old and
young minds)? How does using new digital media like augmented or virtual
reality affect mental capacity for visualization? What do these insights
mean for the design and facilitation of vision processes? Are different
approaches best suited to particular participant communities? This
section is exploratory and represents an emerging and ongoing area
of inquiry.
Mental time travel theories
of visualization
People visualize their reality all the time (except for those with
aphantasia, inability to visualize). If asked to describe the office
in which you work, or what colour your mothers hair is, or the
hill where you sledded for the first time, you visualize the memory
or the situation, and then verbally describe it. But visualization
can also assist in processing information and enhancing memory
e.g., memories for groups of objects are enhanced by visualizing the
objects interacting. 4
The scene can be recalled as an image for review and
more accurate remembrance. Mental imagery consists of more than visual
data; it includes the full sensory range a rich mental image
will encompass sight, sound, smell, taste, touch, proximity, pressure,
and temperature.
How do people create mental images? We build images up a part at a
time, roughly in the order we first assembled or perceived the components.
5 The mind
also clusters details into coherent patterns and assembles blocks
of patterns to create the whole. It does so by activating similar
structures in the brain to those supporting memory and the re-experiencing
of the past essentially enabling mental time travel.
6
Imagery helps learning new skills imagining performing the
actions required improves the capability, as long as imagined performance
is intermixed with actual performance practice. Susan Greenfield notes
that the brain does not distinguish in its responses between the vividly
imagined and the vividly experienced: the effects on the body are
similar. 7
Athletes commonly visualize preferred optimal outcomes prior to engaging
in competitive sports. Recommendations to athletes for performance
improvement via mental imagery include: 8
Encouraging
the use of multi-modal, e.g., multi-sensory imaging
of preferred outcomes;
Matching
the duration of the imagined and physical actions;
Focusing
on positive, successful imagery rather than adaptive, failure-focussed
imagery;
Matching
the level of excitement and physiological activation in the imagery
to that required by the physical action;
Clarifying
the precise outcome desired for the imagery exercise and tailoring
the imaging script to the required outcome.
Remember also that people bring their own
individual experiences and cognitive lenses to imaging and so will interpret
images uniquely. The more specific, realistic, and vivid the imagery,
the more it will invoke psychophysiological responses, heightening significance
for the specific individuals involved and embedding the imagery in their
worldview. 9
Differences among people in visualization
capacity
Research shows that younger and older people remember the past and
imagine the future differently. Younger adults activate more regions
supporting episodic detail when remembering events in their own lives
and when imagining their possible futures they remember and
imagine more vividly and specifically than older adults. 10
Studies show that the number of internal details generated by older
adults is supported and constrained by their ability to build relations
and constructs across memories. The constructive-episodic-simulation
hypothesis suggests that simulation of future episodes
requires a system that can flexibly recombine details from past events
into novel scenarios. 11
For visioning and future imaging facilitation, this implies that processes
that assist participants in acknowledging the future, and reviewing
emerging novel changes, and offering mechanisms to create, combine,
and recombine details will result in more richly imaged future visions.
Implications for Visioning Preferred
Futures
According to the neuroscience literature, visualizing skills and actions
required to create preferred outcomes improves those skills and increases
the probability of achieving desired results. This confirms the idea
that visioning preferred futures exerts a pull on actions
in the present aligned with those visions. The more vividly detailed
the vision, the more brain, body, and mind will experience the imagery
as a potential reality. The difficulty arises from the location of
the process: the same brain structures used to remember the past are
activated to help us imagine futures. This could tend to enhance peoples
tendency to visualize futures as simple re-interpretations of past
experience, rather than as a truly novel, transformed new era.
The neuroscience literature suggests several guidelines for creating
visioning processes:
Use
processes that acknowledge the past, to activate the brain structures
of mental time travel but
Introduce
a provocative array of emerging significant changes and their impacts,
in order to:
Provoke
participants beyond images of used futures and the
recycled past;
Provide an array of details that
may be combined and recombined to create richly detailed images
of preferred futures;
Encourage people to describe the futures
using all their senses;
Express the visions of preferred future
experientially potentially by using artifacts that also engage
all their senses or via augmented and virtual reality.
Visioning Methods
This section describes the underlying structure and components common
to visioning processes. It then provides step-by-step summaries of
eleven distinct processes for articulating visions (images of preferred
futures). Please note that new approaches to visioning preferred futures
are emerging all over the world and futures practitioners are increasingly
decolonizing and culturally situating processes specific to their
context; this is simply an introduction to more common processes,
and is being updated.
Every visioning process must include
steps to help participants identify and articulate their own preferred
future, and then to compare those individual visions, find joint goals
and similar themes, and synthesize a group vision. The starting points
may differ, and the approach to articulating preferences, but the
end result should both acknowledge contrasts across the worldviews
and values brought to the process, and an emerging alignment where
values agree and interconnect.
Twelve discrete visioning processes follow
below, listed by approximate date of origin from oldest to newest.
For each process, the brief description here includes: an overview,
the basic design objective, and original references. Note that the
extended research report also includes the critical steps in the process
and tips for using the process contact the author for the full
research monograph.
Meditative
Visioning: Ziegler/Boulding, Imaging the Future as a World Without Weapons
Overview
This approach was designed on the process backbone of Warren Zieglers
experience and practice in community visioning and evolved from
Elise Bouldings work as a peace activist. It empowers participants
by demonstrating that even the most idealistic visions can start
with practical action in the present. At its core is an extended
fantasy exploration of an ideal future whose single
predetermined element is that it must be a world plausibly without
weapons (ie, deus ex machina not permitted).
Objective (when to use it)
This vision approach is topically focused, and best suited to participants
eager to explore potential resolutions for conflict.
Jungk and Müllert (with assistance
from Rudiger Lutz) developed the Future Workshops process for citizen
groups, particularly marginalized communities with few resources who
wanted to contribute to decision-making, or to create change themselves.
The goal was to envision a future worth living and working for after
a critical dialogue about the problems of the present. The design
rocks back and forth between rational-logical steps and intuitive-emotional
fantasy steps.
Objective (when to use it)
While originally designed for social action in disenfranchised communities
and groups with few resources, it is arguable that almost everyone
facing a need or desire to create change feels their resources are
unequal to the task. Consequently, it may be as suited to middle management
as to urban squatters. This approach does focus more on near-term
futures solving immediate problems to create positive outcomes
in short order.
Success-based Visioning: Cooperrider
and Srivastva, Appreciative Inquiry
Overview
Appreciative Inquiry (AI) was initially developed in 1987 by David
L. Cooperrider and Suresh Srivastva, who were working in organizational
behaviour at Case Western Reserve University. AI was designed
to respond to an overemphasis on problem solving within
organizations. It focusses instead on affirmation, creating
positive outcomes based on a foundation of a team, organization,
or communitys past successes and proven strengths. Furthermore,
it assumes that all human organizations are created, maintained
- and changed! - by conversations and stories.
Objective (when to use it)
What makes Appreciative Inquiry different is its focus on local
strengths and achievements, rather than on deficits, problems or
critical analysis. Often the outcomes of an AI process will surprise
participants. They will discover future paths and a shared dream
that was not obvious at the start. The participatory nature of the
process usually builds broad based support for action and commitment
of the future. The process builds energy as it goes.
It can be particularly good in creating equity between diverse voices
from many different kinds of people.
This approach to visioning emerged from urban and community planning.
It presents people with visual images of design choices for specific
locales and parts of the built environment in their community. The
use of contrasting visual examples opens up the idea space for what
people could want beyond the limits of whaty they themselves have
experienced. Participants vote on how much they like or hate each
variation of what could be. They are then offered the opportunity
to draw or model the outcome theyd prefer to see on a map of
their community, essentially designing a preferred future for their
community.
Objective (when to use it)
VPS concretely addresses the problem that people may not understand
the full scope of their options for the future prior to articulating
what they want the future to be. Visual Preference Surveys / Models
aim to show people how the future might be different depending upon
their choices and policy preferences, enabling community evaluation
and discussion of alternative potential designs. The focus is clarifying
community values prior to designing a transformative community plan.
This approach to visioning was based on multiple projects facilitated
by the Hawaii Research Center for Futures Studies with public
communities, non-profit organizations, and government agencies. The
two-day process incorporates a range of foresight activities to offset
the tendency of participants new to futures thinking to re-inscribe
the past onto their visions of preferred futures.
Objective (when to use it)
This process focusses on expanding participants understanding
of change overall, its impacts, and the possibilities for positive
transformation inherent in articulating and acting upon a positive,
preferred image of the future. It assumes that participants may be
new to futures thinking and will need to stretch their perspectives,
frames, and imaginations in order to articulate novel, transformational
preferred futures.
References
Schultz, Wendy L., Clement Bezold, and Beatrice Monahan. (1993). Reinventing
Courts for the 21st Century: Designing a Vision Process, A guidebook
on futures thinking within state court systems. NCSC, Institute
for Alternative Futures, and Hawaii Research Center for Futures Studies.
https://cdm16501.contentdm.oclc.org/digital/collection/ctadmin/id/15 Schultz, Wendy L. (1995).
Futures Fluency: Explorations in leadership, vision, and creativity.
Dissertation submitted to the University of Hawaii at Manoa.
http://scholarspace.manoa.hawaii.edu/handle/10125/10157
Stakeholder Visioning: Weisbord and
Janoff, Future Search
Overview
Future Search is a three-day, past-present-future exploratory designed
to bring stakeholders in an issue together to articulate an ideal
future for the issue; identify common ground in achieving it; and
commit to an action plan with measurable outcomes. It has been widely
used in corporate as well as community visioning and action planning.
Objective (when to use it)
Future Search is designed to engage the whole system a cross-section
of as many stakeholders and interested actors as possible. The extended
timeline puts future scenarios in both historical and global perspective,
encouraging people to think broadly before acting locally and enhancing
shared understanding and commitment, as well as increasing diversity
of potential actions. The participatory focus is on dialogue, not
problem-solving, and common ground rather than conflict management
honouring differences, not reconciling them.
Causal Layered Analysis (CLA) systematically takes participants down
through successive analytic layers to expose leverage points for change.
Digging beneath the observable events uncovers the systems and structures
driving events and changes; analysing worldviews, paradigms, and cultural
structures uncovers the internalised assumptions that create the systems
and structures. Alternative futures whether exploratory or
normative can emerge by suggesting alternative assumptions
or cultural structures and building back up to the level of conditions
and events.
Objective (when to use it)
CLA is designed to expand the framing of an issue in order to open
up the thinking/imaginative space for participants to explore how
to respond to the issue. The primary levers to open up
thinking and imagination are professional and cultural diversity.
Thus, CLA is not only suited to multidisciplinary groups, it actively
requires them. While often used to create scenarios alternative
possible futures of an issue it is structurally better suited
to creating visions of preferred futures, as it starts with a problem
and then analyses deep structural shifts that could address the problem
to create a better future.
Aspirational Futures Visioning: Bezold,
Peck, Institute for Alternative Futures
Overview
This foresight method incorporates a suite of key foresight activities:
identifying change, exploring alternative outcomes, and visioning
preferred or aspirational futures. The process
begins with an environmental (horizon) scan and then bounds the uncertainties
resulting from emerging change with scenarios based on archetypes
including expectable, challenging, and visionary futures. The visionary
futures are expressed as outcomes from a critical mass of stakeholders
who have successfully pursued visionary strategies.
Objective (when to use it)
The Institute for Alternative Futures developed this foresight process
to help people understand change in the macro-environment, the operating
environment, and the organization or community of interest. In addition
to helping people better understand the possibilities of emerging
futures, this method also incorporates imagining shared visions in
order to improve the capacity to create preferred futures. It has
been used in government, corporate, and non-profit organizations and
communities.
The Verge General Practice Framework, also known in Europe as the
Ethnographic Futures Framework, was developed in 2004 by Dr. Richard
Lum and Michele Bowman. Lum has continued to elaborate it,
aided by an expanding community of practice in Europe and the US.
Verge was originally intended as an alternative to the STEEP
horizon scanning taxonomy for change. The six Verge domains are
Define, Relate, Connect, Create, Consume, and Destroy. Where STEEP
focusses on where change originates, Verge focusses on where change
hits: the points of impact with human systems. Or, in the case of
visioning, where transformation should occur within human systems.
Objective (when to use it)
Verge can be used in almost all futures activities as an organizing
framework or a set of provocative discussion questions. The six
Verge questions can be used to probe for a more complete range of
possible impacts in brainstorming futures wheels, or they can be
re-phrased from questions about what could happen to questions about
how we should change, to create or expand visioning dialogues. The
Verge domains, stated as normative probes, can kickstart a visioning
process relatively quickly in a two- or three-hour workshop.
The Three Horizons Framework maps overlapping waves of change visible
in the present as mindsets: managerial (stewardship), visionary, and
entrepreneurial. The Framework was developed by Bill Sharpe and Anthony
Hodgson of International Futures Forum as part of work for the UK
Foresight Programmes Intelligent Infrastructures Project, with
contributions from Andrew Curry.12
Sharpe initially wanted to depict overlapping waves of technological
innovation and change more realistically than traditional technology
roadmapping. Three Horizons has proven widely useful as a conceptual
model to aid people thinking about current assumptions, emerging changes,
and possible and desired futures. It is constantly evolving, and a
sizeable library of case studies now exists.
Objective (when to use it)
Three Horizons is an adaptable futures tool, and has several uses,
such as:
Sensemaking trends and emerging changes: if participants
are reviewing data on trends, emerging changes, and potential impacts,
the 3H framework of overlapping changes can help them sort critical
changes by how mature they are, and when their impacts are likely
to be felt in relation to current projects.
Generating
innovations - new products, services, policies, or visionary initiatives:
the third horizon changes challenge the assumptions of the first,
often by presenting novel, transformative, visionary possibilities.
Those challenges, and resulting conflicts, emerge in the second
horizon. That means the second horizon presents an opportunity to
discard the old and take practical steps to create something new
using emerging changes as building blocks.
Impact-cascade
Visioning: Hichert, Schultz; Seeds of Good Anthropocenes
Overview
This method is success-focussed a characteristic it shares
with Appreciative Inquiry in that it evolves visions by combining
seeds of novel and transformative pilot projects that
are already being implemented and succeeding locally in the real
world. It explores their first through third order impacts and combines
the changes and impacts into a visionary narrative. The process
ends with backcasting from the visionary narrative using the Three
Horizons Framework as a scaffold for mapping action. This gives
the idealistic visions a strong foundation in practical action,
and role models for next steps to nurture change.
Objective (when to use it)
The Center for Complex Systems in Transition at Stellenbosch University,
South Africa, wanted to solicit, explore, and develop a suite
of alternative visions for Good Anthropocenes - positive
futures that are socially and ecologically desirable, just, and
sustainable. This initial projects aim was to
create good stories about the future and subsequent projects
have used the method for the same end.
This methodology is designed to avoid generic futures, and the ambient
futures embedded in the social context, popular media, and regular
academic literature. It aims to transcend used futures
and develop positive transformative stories that feel fresh and
local. The use of Manoa scenario building as the core detail generator,
arose from its focus of maximizing difference from current conditions.
As stated in the introduction, visioning processes range from the
analytical to the intuitive; many combine both. Some methods begin
with problems and fears, where others focus on past successes and
positive projections right from the start. These various visioning
techniques can be contrasted across two continua mode of thinking,
and initial prompt.
Analytic-based
vs intuitive-based - is the vision prompt a straightforward question,
with additional details added by brainstorming? Or does the vision
emerge as a product of intuitive guided visualization / meditation?
Intuitive
World without Weapons; Futures Fluency
Success-building vs fear-acknowledging
does the process focus entirely on success, avoiding the negative
overtones of specifically addressing fears and worries? Or does the
vision process begin by identifying and acknowledging challenges,
constraints, and potential crises?
Success-building World without
Weapons Workshops; Appreciative Inquiry; Future Search; Verge;
Seeds
The preceding sections have focussed on step-by-step processes designed
to help individuals and groups surface and articulate images of preferred
futures, or visions. These are primarily processes of invention, focussed
on visualizing novel transformative visions that focus action to address
issues in the present. Vision facilitators should always remember
the context: we are all awash in images of the future lingering from
the past and emergent in the present that are ambient in our cultures.
These ambient visions are the substrate of the perspectives participants
bring to visioning workshops, and potentially compete with and constrain
novel visions the workshop is designed to create. Acknowledging their
existence could help address this. Researchers could prepare for vision
workshops by identifying and analysing existing images of the future
across the culture. In addition to content analysis, software platforms
such as Sensemaker enable widespread narrative collection and analysis
of images of the future. This could provide a useful comparative input
to a visioning workshop or replace a vision workshop entirely
by collecting and collating images of preferred futures across a large
population.
Getting Started
Visioning processes are different in quality from scanning, systems
mapping, or scenario building. Scanning scouts ahead for emerging
change; systems mapping charts key contextual elements and their interconnections;
scenarios create narratives of otherness and transformation. These
methods observe, model, and extrapolate the external world. Visioning
begins with an exploration of our internal world, our core values
and worldview. It requires us to share what we cherish and most desire,
and as such it is more intensely personal than other foresight methods
futures for the heart. Facilitating visioning requires
a deft touch.
That begins with acknowledging that you are asking people, essentially,
to daydream. The more professionals you have as participants, the
more focussed they will be on problem-solving, and they will tend
to default to that mode. The best way to begin the session in which
you ask participants to articulate their preferred future is to highlight
the distinction between daydreaming and problem-solving: remind them
that all of us, from childhood are discouraged from daydreaming, and
as professionals we are all rewarded for putting out brush fires and
managing crises at work. But this is different ask them to
suspend disbelief and for this specific interval of time to give themselves
permission to voice their values. If at all possible, have the highest-ranking
sponsor make this request, and encourage them to be visionary.
A good get-to-know-each-other warm-up that underlines this request
to be upbeat, positive, and visionary is a share your best memories
pairs exercise. This does triple duty: creates immense positive energy
as the best memories are shared back to plenary; provides excellent
active listening practice; and shifts people into an imaginative mode
where rich sensory detail is stressed. Shared best memories
pairs people with the assignment that they are to alternate in sharing
best memories, and when acting as the listener, prompt for sensory
cues (What did it sound like? Smell like? What was the light
like? Who was with you? What did you taste? etc.), listen accurately,
and take excellent notes because it is the listeners
duty to share their partners best memory back to the group, and vice
versa. The shared stories become a joint resource of joy among the
participants and provide a solid connection to shared values and dreams.
Find your community, and work to find your futures for the heart.
1 Ibid., p. 17.
2 Schultz, Wendy L. Futures Fluency: Explorations in Leadership,
Vision, and Creativity. PhD dissertation, University of Hawaii,
May 1995.
3 Schultz, Wendy L., Clement Bezold, and Beatrice P. Monahan. Reinventing
Courts for the 21st Century: Designing a Vision Process. Guidebook
prepared for the State Justice Institute, 1993, p. 10.
4 Kosslyn, S. M., M. Behrmann, M. Jeannerod. The cognitive neuroscience
of mental imagery, in Neuropsychologia, 33(11), 1995,
pp. 1335-1344.
5 Kosslyn, S. Aspects of a Cognitive Neuroscience of Mental
Imagery, in Science, 240 (4859), pp. 1621-1626.
6 Botzung, A., Denkova, E., & Manning, L. (2008).
Experiencing past and future personal events: Functional neuroimaging
evidence on the neural bases of mental time travel. Brain and Cognition,
66(2), 202212. https://doi.org/10.1016/j.bandc.2007.07.011
7 Greenfield, Susan. Personal communication.
8 The
BASES Expert Statement on the Use of Mental Imagery in Sport, Exercise
and Rehabilitation Contexts, 2013, accessed
9 Munroe-Chandler,
Krista J. and Michelle D. Guerrero, Psychological Imagery in
Sport and Performance, Oxford Research Encyclopedia of Psychology,
April 2017
10 Addis, D. R., Wong, A. T., & Schacter, D. L.
Age-related changes in autobiographical remembering and imagining,
Neuropsychologia, 49(13), 3656-3669, 2011. x
11 Addis, D. R., Wong, A. T., & Schacter, D. L.
Age-related changes in the episodic simulation of future events,
Psychological Science, 19(1), 3341, 2008.
12 Sharpe and Hodgson, UK Foresight Programme, Intelligent
Infrastructure Futures Technology Forward Look
" The meeting is
about the future of cryptocurrencies and blockchain technology, with
a focus on their potential benefits and risks, as well as their implications
for businesses and governments. The panelists also explore the potential
shift from fiat currencies to alternative assets like gold, oil, and
cryptocurrencies, and the role of big tech companies in the future
of transactions. Lastly, they touche on the potential for Bitcoin
whales to control the system. "
AI summary by Zoom
Panel
Moderator
Credits
Peter
Maissen Empowering Innovation: We
Path the Future of Virtual Assets
CEO, Bitclear
Liechtenstein bitclear.com
Panel
Rohit Talwar Futurist
Keynote Speaker - Leadership, Learning, Innovation, and Transformation
for the AI Era
CEO, Fast Future
London, UK fastfuture.com
Chris Skinner
Global keynote speaker | Author | Advisor
Poland
CEO of the Finanser thefinanser.com
Co-Founder, WebAccountPlus (Holding) AG webaccountplus.com
Non-Executive Director for 11:FS 11fs.com
Hardy Schloer Founder & CEO of Alpha Centauri International
Cognitive Intelligence by Alpha Centauri Group
Dubai
Kuala Lumpur cognitivintelligence.com
Moderator
Mario
de Vries
Media Specialist
The Netherlands gazooom.nl
Felix B Bopp
Producer, The Future Now Show Founder & Publisher, Club of Amsterdam clubofamsterdam.com
2020: "At Futurist.com our primary
emphasis has always been on creating the preferred future.
Thus, we have developed methods to push alternative future scenarios
toward a preferred scenario for the organization, the community, or
whatever enterprise is planning for its future. This approach has been
applied to community futures, to transportation, to future libraries,
and to information technology organizations. Glen Hiemstra
Gen Hiemstra, retired founder, Futurist.com, former professor,
Futurist Think Tank. Focused on now & advocating long-term preferred
futures.
In this short film Glen Hiemstra, Founder of Futurist.com, explores
what it means to be a futurist and what drives his work. The film was
produced by Graymatter Productions, Seattle, Washington.
The Falkirk Wheel - The world's one and
only rotating boat lift. A marvel of engineering and Scottish Canals'
flagship destination. The Falkirk Wheel links the Forth & Clyde
Canal to the Union Canal 35 metres above, allowing vessels to sail through
the sky thanks to a unique fusion of art and engineering and
the same power it would take to boil eight kettles - in a half-turn
that takes only five minutes.
The wheel was built as part of the £85.4m Millennium link project
to reunite the Forth and Clyde and Union Canals in Scotland. The canals
had previously been linked by a staircase of 11 locks which took nearly
a day to pass through.
The plan to regenerate central Scotland's canals and reconnect Glasgow
with Edinburgh was led by British Waterways with support and funding
from seven local authorities, the Scottish Enterprise Network, the European
Regional Development Fund, and the Millennium Commission. Planners decided
early to create a dramatic 21st-century landmark structure to reconnect
the canals, instead of simply recreating the historic lock flight.
The wheel raises boats by 24 metres (79
ft), but the Union Canal is still 11 metres (36 ft) higher than the
aqueduct which meets the wheel. Boats must also pass through a pair
of locks between the top of the wheel and the Union Canal. The Falkirk
Wheel is the only rotating boat lift of its kind in the world, and one
of two working boat lifts in the United Kingdom.
The Foundation's mission is to reduce the
total change in global carbon emissions associated with software. When
evaluating choices we choose the option that advocates for abatement
(reducing emissions) not neutralisation (offsetting emissions).
Operationalise:
We will consider how to minimise carbon
emissions in every decision we make around how we conduct ourselves
operationally and the standards and technology we create and use.
Be Inclusive and Open to All
Achieving the mission of the Green Software
Foundation requires us to act with fairness to all members and be inclusive
of diverse perspectives.
We will ensure digital accessibility throughout
our organizational processes, communications channels, standard development,
and code.
Our working groups and steering committee will work via consensus. If
we fail to reach a consensus on issues, then there is a vote. The organization's
size does not matter. Each general and steering member organization
has one vote each.
Our steering committee will review any requests for resources that,
on balance, benefit some member organizations over others.
We will follow the Linux Foundation anti-trust policy.
Cybersecurity
Labor Shortage in Europe: Challenges and Solutions
by
Igor van Gemert, Expert on Generative AI and CyberResilience
Augentic CyberSecurity Agent
September 27, 2024
The European cybersecurity sector is grappling
with a significant labor shortage, a challenge that has far-reaching
implications for businesses and governments alike. This shortage is
occurring against a backdrop of escalating cyber threats and an increasingly
digital economy, making it a critical issue for the region's security
and economic prosperity.
The Scale of the Problem
The demand for cybersecurity professionals in
Europe has been growing exponentially, outpacing the available supply
of skilled workers. According to recent studies, the global cybersecurity
workforce needs to grow by 65% to effectively defend organizations'
critical assets. In Europe alone, the shortage is estimated to be
in the hundreds of thousands of professionals.
Salary Landscape
One of the key factors in understanding the labor
market for cybersecurity professionals is the salary structure. Let's
examine the salary ranges in the Netherlands as a representative case
study:
Junior
Level (0-2 years): €35,000 - €55,000
Mid-Level
(3-5 years): €55,000 - €85,000
Senior
Level (6+ years): €75,000 - €120,000
Executive
Level (e.g., CISO): €120,000 - €180,000
These figures are generally competitive within
Europe, typically higher than those in Southern and Eastern European
countries, and comparable to salaries in Germany and France. However,
they fall slightly below those offered in Switzerland or the UK, especially
in London.
When compared to the United States, European salaries
tend to be lower:
Entry-level
positions in the US range from $60,000 to $80,000 (approximately
€55,000 - €73,000)
Senior-level
positions in the US often exceed $150,000 (about €137,000)
The salary gap widens at higher levels and
for specialized roles, which can contribute to a "brain drain"
as top talent is lured to more lucrative markets.
Causes of the Shortage
Several factors contribute to the cybersecurity
labor shortage in Europe:
Rapid
technological advancement
Increasing
sophistication of cyber threats
Lack
of specialized education programs
Competition
from other tech sectors
The time
required to gain necessary experience
Impact on European Businesses
The shortage of cybersecurity professionals has
several consequences for European businesses:
Increased
vulnerability to cyber attacks
Higher
costs for cybersecurity talent
Delays
in implementing security measures
Potential
compliance issues with data protection regulations
To address the labor shortage, many organizations
are turning to augmented cybersecurity technologies. These cutting-edge
solutions offer a way to "do more with less," enhancing
the capabilities of existing cybersecurity teams.
Augmented cybersecurity technologies provide several
benefits:
Enhanced
Efficiency: By automating routine
tasks, these technologies free up human professionals to focus on
more complex, strategic work.
Improved
Knowledge Capture and Dissemination:
These systems can rapidly process and analyze vast amounts of data,
extracting insights and sharing them across the organization.
Better
Quality in Tedious Tasks: Automation reduces human error in
repetitive tasks, improving overall security posture.
Scalability:
Augmented technologies can handle increasing workloads without a
proportional increase in human resources.
Continuous
Learning: Many of these systems use machine learning to continuously
improve their performance and adapt to new threats.
Augemented Roles Provided by Cyberresilience.pro
Copyright 2024
These roles cover a wide range of cybersecurity
specialties, from technical expertise to strategic leadership and
even psychological support. The inclusion of virtual and AI-assisted
roles (like Virtual CISO and Virtual ISO) suggests that cyberresilience.pro
is leveraging advanced technologies to provide scalable cybersecurity
solutions. By offering this diverse set of roles, cyberresilience.pro
appears to be addressing various aspects of cybersecurity, including:
Technical
implementation and architecture
Specific
tool expertise (Sentinel One, Splunk)
Strategic
planning and leadership (CISO)
Compliance
and legal aspects (DPO Advisor, NIS2 Legal Advisor)
Human
factors in cybersecurity (Psychologist)
Intelligence
gathering (OSINT Advisor)
Talent
acquisition (Cyber Recruiter)
This comprehensive approach could indeed help
organizations enhance their cybersecurity capabilities with fewer
in-house personnel, as they can access specialized expertise on-demand
through cyberresilience.pro's
services.
The Path Forward
While augmented cybersecurity technologies
offer a promising solution to the labor shortage, they are not a complete
replacement for human expertise. Instead, the future of cybersecurity
in Europe likely lies in a hybrid approach that combines human intelligence
with technological augmentation.
To fully address the labor shortage, European
countries and businesses should also focus on:
Investing
in cybersecurity education and training programs
Offering
competitive salaries and benefits to retain top talent
Promoting
cybersecurity as an attractive career path
Encouraging
diversity in the cybersecurity workforce
Fostering
collaboration between academia, industry, and government
By taking a multifaceted approach that leverages
both human talent and advanced technologies, Europe can work towards
closing the cybersecurity skills gap and building a more secure digital
future.
About Igor van Gemert
Igor van Gemert is a renowned figure
whose expertise in generative artificial intelligence (AI) is matched
by his extensive 15year background in cybersecurity, serving as a
Chief Information Security Officer (CISO) and trusted adviser to boardrooms.
His unique combination of skills has positioned him as a pivotal player
in the intersection of AI, cybersecurity, and digital transformation
projects across critical sectors including defense, healthcare, and
government.
Van Gemert's deep knowledge of AI and
its applications is informed by his practical experience in safeguarding
digital infrastructure against evolving cyber threats. This dual focus
has enabled him to contribute significantly to the development of
secure, AIdriven technologies and strategies that address the complex
challenges faced by these highstakes fields. As an adviser, he brings
a strategic vision that encompasses not only the technical aspects
of digital transformation but also the crucial cybersecurity considerations
that ensure these innovations are reliable and protected against cyber
threats.
His work in defense, healthcare, and
government projects demonstrates a commitment to leveraging AI and
cybersecurity to enhance national security, patient care, and public
sector efficiency. Van Gemert's contributions extend beyond individual
projects to influence broader discussions on policy, ethics, and the
future direction of technology in society. By bridging the gap between
cuttingedge AI research and cybersecurity best practices, Igor van
Gemert plays an instrumental role in shaping the digital landscapes
of critical sectors, ensuring they are both innovative and secure.
A Circular Economy seeks to rebuild capital,
whether this is financial, manufactured, human, social or natural, and
offers opportunities and solutions for all organisations. This book,
written by Walter Stahel, who is widely recognised as one of the key
people who formulated the concept of the Circular Economy, is the perfect
introduction for anyone wanting to quickly get up to speed with this
vitally important topic for ensuring sustainable development. It sets
out a new framework that refines the concept of a Circular Economy and
how it can be applied at industrial levels. This concise book presents
the key themes for busy managers and policymakers and some of the newest
thinking on the topic of the Circular Economy from one of the leading
thinkers in the field. Practical examples and case studies with real-life
data are used to elucidate the ideas presented within the book.
Walter R. Stahel
Walter R. Stahel (born June 5, 1946) is
a Swiss architect, graduating from the Swiss Federal Institute of Technology
Zürich in 1971. He has been influential in developing the field
of sustainability, by advocating 'service-life extension of goods -
reuse, refill, reprogram, repair, remanufacture, upgrade technologically'
philosophies as they apply to industrialised economies. He co-founded
the Product Life Institute in Geneva, Switzerland, a consultancy devoted
to developing sustainable strategies and policies, after receiving recognition
for his prize winning paper 'The Product Life Factor' in 1982. His ideas
and those of similar theorists led to what is now known as the circular
economy in which industry adopts the reuse and service-life extension
of goods as a strategy of waste prevention, regional job creation and
resource efficiency in order to decouple wealth from resource consumption,
that is to dematerialise the industrial economy. The circular economy
has been adopted by the state-owned-and-run China Coal industry as a
guiding philosophy.[1] In the 1990s, Stahel extended this vision to
selling goods as services as the most efficient strategy of the circular
economy. He described this approach in his 2006 book The Performance
Economy, with a second enlarged edition in 2010 which contains 300 examples
and case studies. he currently works closely with the Ellen MacArthur
Foundation on further promoting his ideas with economic actors.
From
Web 1.0 to Web 3.0: The Evolution of Digital Identity byJim
Hartsema and Peter van Gorsel
The Problem with todays Digital Identity
Today, were still an endless stream of passwords, usernames, and
profiles, each one vulnerable to be exploited.
Whenever we need to prove who we are - whether its to verify our
age, access a service, or make a purchase - were often asked for
much more information than necessary. This over-sharing doesnt
just invade our privacy; it opens the digital door to identity
theft and fraud. Once our data is out there, its out of our control,
sitting on centralized servers that are prime targets for hackers.
All we get in return is more and boring online security training
at work - those tedious e-learning modules reminding us not to click
on sketchy links or to double-check email senders. Its like putting
a band-aid on a broken leg. The real issue is the shaky foundation of
the digital world specifically concerning our digital identity system.
The Potential of Web 3.0: A New Approach to Digital Identity
Prepare for Web 3.0 - the next big leap in the internets evolution,
offering a chance to totally rethink how we handle and take back our
digital identities. Unlike todays Web, where centralized platforms
hold all the cards, Web 3.0 offers the potential for us to take back
control of our data, privacy, and identity in a decentralized world.
This shift is powered by a mix of cutting-edge technologies that make
decentralized identities possible. One of the coolest innovations is
the use of #verifiable credentials, which you can store in your digital
identity #wallet, giving you whats known as #self-sovereign identity.
This is all part of the upcoming eIDAS 2.0, https://www.european-digital-identity-regulation.com,
set to launch in 2027, building on the original eIDAS 1.0 - which, Dutch
readers might remember, introduced DigiD.
The Origins of Digital Identity
When the Internet came to life, it wasnt about us, humans. The
early days of the Web, now known as Web 1.0, were focused on giving
machines identities through IP addresses so they could communicate with
each other. It was all about connecting machines. But while the computers
had their digital ID game sorted; humans were left to wander the web
without any clear way to manage our own digital identities.
In those early days, the Web was static, featuring minimal interaction.
It was like the wild west and back then; the early engineers had no
idea what kind of beast they had created. If you wanted to participate,
you did so anonymously or with just a sliver of personal info. The idea
of a "digital identity" was pretty much unheard of. We were
just visitors, browsing the emerging digital landscape without
needing to prove who we were. Not much thought was given to how it should
be built with privacy and security as foundational principles, where
the customer or user came first. It was all about monetization, as most
of the times in a capitalistic society.
The Web 2.0 Shift: From Machines to People
However, as the internet morphed into Web 2.0, things got a lot more
interactive, social, and people-focused. The static websites
turned into platforms, and suddenly the Web was all about connecting
people. Social media, online shopping, and various services exploded,
and with it came the need to have our own digital identities. The reality
is that In Web 2.0, our digital identities are scattered all over the
Web.
Our digital identities are scattered across countless platforms, each
asking for more info than wed really like to share. We are juggling
millions of usernames and passwords, mistaking them for our digital
identities. Instead of having one solid, interoperable identity,
we ended up with separate accounts for every possible service: Facebook,
Twitter, Amazon etc. Each of these platforms demand personal information:
names, emails, birth dates, and sometimes often even more sensitive
personal data. The Big Tech firms are collecting as much as they can
from you and your data, so they can better target you and follow your
behavior on the internet. Something the author George Orwell already
predicted and mentioned in his book 1984; Big brother is watching
you.
This setup isnt just problematic to manage; it also raises
some serious red flags around privacy and (digital)security. Every time
you sign up for something new, you hand over a chunk of your personal
data, which then gets stored in centralized databases - a
dream come true for cybercriminals. As data breaches become a regular
headline in today's news. Its clear that our approach to digital
identities has some major flaws that will be addressed by Web 3.0
Jim
Hartsema
Shaping the Future with Secure Digital Identity Empowering Trust
Moving towards a circular economy,
where waste is minimized, materials are reused, and products are designed
for longevity, reduces resource consumption and emissions from production
processes.
The circular economy
is a key concept in addressing climate change because it aims to minimize
waste, maximize resource efficiency, and reduce greenhouse gas (GHG)
emissions throughout the entire life cycle of products and services.
By shifting from a traditional linear economy (take, make,
dispose) to a circular model, we can significantly decrease the carbon
footprint of industries and society. Here's how the circular economy
helps combat climate change:
1. Reducing Resource Extraction
In a circular economy,
materials are reused, repaired, remanufactured, or recycled rather
than extracted from nature. Reducing the need for new raw materials
(such as metals, fossil fuels, and minerals) lowers emissions from
mining, logging, and transportation. It also conserves ecosystems,
which play a vital role in absorbing carbon dioxide (CO2).
2. Minimizing Waste and
Emissions
By keeping products and
materials in use for longer through reuse, refurbishment, and recycling,
the circular economy reduces the emissions associated with the production
and disposal of goods. Waste decomposition in landfills and incineration
releases methane and CO2, but reducing waste cuts these emissions.
3. Enhancing Energy Efficiency
Manufacturing new products
from recycled materials generally requires less energy than
producing them from virgin resources. For example, recycling aluminum
uses 95% less energy than producing new aluminum from raw bauxite
ore. This translates to significant reductions in emissions from industrial
processes.
4. Decarbonizing Supply
Chains
Circular business models,
such as product-as-a-service or sharing platforms (e.g.,
renting instead of owning), encourage more efficient use of goods.
This reduces the overall demand for new products, leading to lower
emissions in supply chains, including production, packaging, and shipping.
5. Promoting Sustainable
Consumption
The circular economy encourages
a shift toward sustainable consumption patterns. It involves
designing products for durability, repairability, and recyclability.
Consumers are empowered to buy fewer, better products that last longer,
which leads to lower emissions associated with manufacturing and disposal.
6. Circular Agriculture
and Food Systems
In agriculture, circular
principles promote regenerative farming practices, nutrient
recycling, and waste reduction. This helps reduce emissions from fertilizers,
pesticides, and food waste. Sustainable farming techniques, such as
crop rotation and composting, also sequester carbon in the soil.
7. Enabling Renewable
Energy Technologies
Circular economy principles
can also be applied to renewable energy infrastructure, such as wind
turbines and solar panels. By designing these technologies with recyclable
components and longer lifespans, we reduce the environmental and
carbon impacts associated with their production and disposal.
8. Innovation and New
Business Models
The circular economy drives
innovation by encouraging closed-loop systems, where products
are designed to be recycled or disassembled at the end of their life
cycle. These models, combined with technological advancements, foster
lower-carbon industries by reducing the need for new materials and
energy.
9. Carbon Sequestration
in Materials
Some circular approaches
involve the use of carbon-negative materials, such as bio-based
products or construction materials that absorb more carbon during
their life cycle than they emit. This helps in directly removing CO2
from the atmosphere.
10. Aligning Economic
and Environmental Goals
By decoupling economic
growth from resource consumption, the circular economy creates
opportunities for economic development while reducing environmental
impact. This is a critical factor in meeting global climate targets,
as it allows businesses to grow without increasing their carbon emissions.
Impact
on Climate Change
The circular economy
directly contributes to mitigating climate change by addressing one
of the root causes: the overconsumption of resources and the waste
it generates. According to some estimates, implementing circular economy
strategies could reduce global GHG emissions by up to 45% across
industries like manufacturing, construction, and agriculture. This
approach supports international climate goals like those set by the
Paris Agreement, which aims to limit global warming to below 2°C.
In short, by promoting resource
efficiency, waste reduction, and innovation, the circular economy
can significantly lower carbon emissions and help transition toward
a more sustainable, climate-resilient future.
Circular Economy: Rethinking
Waste and Resources (21 Minutes)
by BioTech Whisperer
In this enlightening video, we explore the concept of the circular
economy, a transformative approach that redefines how we think about
waste and resource management. Discover the key principles of the
circular economy, including reducing, reusing, and recycling, and
how they contribute to sustainable development. We will discuss real-world
examples of circular economy practices in various industries and the
benefits they bring to businesses, communities, and the environment.
Whether you are a student, entrepreneur, or sustainability advocate,
this guide will provide you with valuable insights and practical strategies
to embrace the circular economy and make a positive impact on our
planet.
Reducing
the consumption of natural resources is the last R-strategy in the
small loops cluster. It aims to increase the efficiency of product
manufacturing or use. Doing so results in using fewer natural resources
and producing less waste. This also increases the efficiency or use
of a product. It can translate into fewer individually owned cars,
fewer lawnmowers, lighter designs, and a smaller global material footprint.
Reducing resource use during the entire life cycle of a product happens
at both production and use phases. At the production phase, processes
can be optimised via digital tools, lean manufacturing methods, and
bio-based materials.
Pure Wastes
clothing is made of 100% recycled fibres, containing 60% recycled
cotton and 40% recycled polyester from bottles. One t-shirt has a
water footprint of 1.2 litres and a carbon footprint of 1.1 kilograms,
while the same shirt manufactured from virgin materials uses 1,426
litres of water and produces 2.1 kilograms of CO2. Eliminating virgin
fibres from their supply chain saved 4,907,070,999 litres of water
and 3,091,056 kilograms of CO2 emissions as of December 2022. -
Circularise
Industry: Technology Practices: Microsoft aims to be carbon negative by 2030 and
to reduce water use by replenishing more than it consumes. Its data
centers are designed to reduce water and energy consumption significantly,
and the company is focused on shifting toward sustainable hardware
production and recycling practices.
Industry: Consumer
Goods Practices: Unilevers Sustainable Living Plan
targets reducing waste, emissions, and water use. Theyre moving
towards sustainable sourcing, utilizing renewable energy, and innovating
packaging to minimize plastic waste.
Industry: Technology Practices: Apple aims to use only recycled or renewable materials
in all its products and packaging, striving to make a closed-loop
supply chain. They've committed to becoming carbon neutral by 2030,
and their headquarters and data centers run on 100% renewable energy.
Reuse
Reuse is
the action or practice of using an item, whether for its original
purpose or to fulfill a different function. It should be distinguished
from recycling, which is the breaking down of used items to make raw
materials for the manufacture of new products. - Wikipedia
Reduce Strategy:
Loop partners with major brands to create reusable packaging,
cutting down on single-use plastics. By reducing disposable packaging
waste, Loop helps brands extend the lifecycle of their materials.
TerraCycle's goal is to focus on hard-to-recycle materials, developing
circular solutions for otherwise linear systems. Today we recycle
millions of pounds of such material on a weekly basis, diverting it
from our landfills and incinerators.
When looking at a new waste
stream we first focus on moving it from a linear disposal system to
a circular one, and then over time to a platform that is as closed
loop as technically possible.
Reduce Strategy:
Patagonia focuses on reducing the consumption of new raw materials
by promoting repair, reuse, and recycling of its products.
Its "Worn Wear" program encourages customers to buy used
products and offers repair services, reducing the need for new items.
Reduce Strategy:
IKEA aims to become a fully circular business by 2030, incorporating
sustainable materials and reducing waste across its value chain.
The company is working on designs that use fewer resources, prioritizing
recyclable and renewable materials.
Recycle
Reusing
and recycling products would slow down the use of natural resources,
reduce landscape and habitat disruption and help to limit biodiversity
loss. Another benefit from the circular economy is a reduction in
total annual greenhouse gas emissions. - European Parliament
Recycling Strategy:
Adidas has developed products like its Parley Ocean Plastic
line, using recycled ocean plastics in the production of shoes and
apparel. Additionally, its Futurecraft Loop shoe is designed
to be fully recyclable, encouraging a closed-loop system.
Recycling Strategy:
Coca-Cola has committed to a World Without Waste initiative,
aiming to collect and recycle a bottle or can for every one it sells
by 2030. They focus on creating 100% recyclable packaging and increasing
the recycled content in their products.
Recycling Strategy:
LOréal has integrated recycling into its supply chain
by using recycled plastic packaging. Its "Sharing Beauty
With All" sustainability program includes commitments to 100%
recycled or bio-based packaging by 2030.
Recover
Value recovery
models focus on the application of recycle or recover strategies in
a products' after-use phase. Products and materials are re-processed
to minimise wastage and resource use.
- The Circular City Funding Guide
Recovery Strategy: Veolia
is a global leader in resource management and waste recovery. The
company operates waste-to-energy facilities that convert municipal
and industrial waste into electricity and heat. Veolia also focuses
on recovering valuable resources like metals, plastics, and chemicals
from waste streams, ensuring minimal material ends up in landfills.
Recovery Strategy: Reworld
(Covanta) specializes in waste-to-energy solutions, converting
non-recyclable waste into electricity through incineration. In addition
to generating energy, Reworld recovers metals from the ash produced
during the combustion process, providing both environmental and economic
benefits.
Recovery Strategy:
Renewi is a European company dedicated to maximizing the recovery
of valuable resources from waste. They operate facilities that sort
and process waste, focusing on turning residual waste into energy,
compost, or materials for new products. Renewi has pioneered solutions
to recover energy from organic waste through anaerobic digestion.
Markku
Wilenius UNESCO Chair in Learning Society
and Futures of Education
Dr. Markku Wilenius (born in 1961) has acted
among the very few professors of futures studies in the whole world.
His genuine interests lie in understanding the challenges and possibilities
of the long-term future and bringing this foresight to the strategic
thinking of society and companies. During his career he has served in
surplus amount of major companies and high-level governmental bodies
to bring new insight to their future activities.
Markku has always actively pursued to foster
and systematize the position of strategic thinking inside organisations.
In this work, he has developed and articulated the concept of visionary
leadership vis-à-vis opportunistic short term thinking. His mission
here has been to futurise the organisations, but particularly
their management teams, to lead the everyday activities of the company
from the basis of more fundamental and far-reaching vision.
Markku has had a deep interest in understanding
how culture can be seen more clearly as an asset for the whole society
as well as for the companies. In 2002-2004 he lead a major study where
he, together with his research group, looked more closely at the interaction
between culture and economics with the idea that this insight can contribute
essentially to our understanding of the future competitiveness of Finnish
society at large. As a result, in 2004 he published a widely appreciated
book Towards Creative Economy. He has continued this work
by using values assessment methods with a number of companies to analyse
their current organisation culture.
In Allianz SE, worlds largest property
& casualty insurance company, Wilenius focussed first on strategic
research and development in Group Development, building new model for
assessing trends that have potentially major impact on Allianz. During
2009, he led Trends & strategy unit in Economic Research & Corporate
development department. He launched Rejuvenating Allianz
initiative that led to development of a new service model to match the
growing demands of flexibility and convenience in the market.
In the recent years, Prof. Wilenius has
been increasingly active internationally and he has spent considerable
time abroad with various projects. He is Vice-Chair of the advisory
board of the European Futurists Conference, a body for professional
European futurists. In 2001 Wilenius was awarded the international Aurelio
Peccei prize by Leta Verde organisation, based in Rome.
As natural a part of his scientific activities, he has given innumerable
lectures is his home universities as well as abroad. In 2009 Emerald
Literary Network awarded him for the most outstanding article of the
year.
His current major research effort is to
understand the long socio-economic waves and their implications particularly
to Finnish economy and society.
Futurist Dr. Markku Wilenius Describes
the Value of a Circular Economy by 12 Geniuses
Futurist Dr. Markku Wilenius and 12 Geniuses host Don MacPherson
discuss the opportunities for addressing homelessness, food insecurity,
and energy inefficiency by using resources more efficiently. Dr. Wilenius
goes on to talk about the transformative possibilities available by
creating a global circular economy.
In the full episode (S10 | E8), futurist
Dr. Markku Wilenius paints a picture of life in 2073 with a focus on
how humans will reimagine our relationship with nature. Rather than
just extracting resources from nature, we will address climate change
through regenerative agriculture, reforestation, and even by leaning
on algae as both a food source and building material. Dr. Wilenius ends
the conversation by talking about how technologies like blockchain,
the Internet of Things, and Artificial Intelligence will enable humans
to become incredibly efficient with our resources in the future.
Dr. Markku Wilenius is a Professor of Futures
Studies and the UNESCO Chair in Learning Society and Futures of Education
with more than 25 years of research and experience in future studies.
He works with governments, businesses, and NGOs - like Dubai Future
Academy, Finland Futures Research Centre, Allianz, The Club of Rome,
and IPCC - to make critical decisions using strategic intelligence.
In recent years his research interests include understanding socio-economic
long-term waves, the future of the financial industry, the future of
the forest industry, and the future of non-hierarchical organizations.