Website statistics for clubofamsterdam.com
January 2021 - September 2022:
Visits: 845,000
Visitors: 181,000
Mike
Walsh: A time of crisis and change.
We have to reinvent how we serve our customers, clients and communities.
We have to rethink how and where we work. And most importantly,
we have to reimagine our role as leaders.
Now, more than ever, is a time for transformation.
Doug
Woodring: All
that consumption is growing, unfortunately the waste management systems
around the world are not keeping pace as quickly as the consumption
and products -- there's a big mismatch.
Briana
Mawby: Ukrainian
women are leading humanitarian efforts and local peacebuilding -- they
should be centered in future formal peace talks, too.
Lead Article
African
digital innovators are turning plastic waste into value but there
are gaps
by
Seun Kolade,
Associate Professor and
Muyiwa Oyinlola, Director,
Institute of Energy and Sustainable Development,De
Montfort University
Plastic pollution is a growing
global menace. Between 2010 and 2020, the global production of plastics
increased
from 270 million tonnes to 367 million tonnes. Every year, more
than 12 million tonnes of plastics end up in the world’s
oceans, with severe consequences for marine life. When macro plastics
degrade into micro-plastics, they easily contaminate the food chain
and pose significant threats to human health via inhalation
and ingestion.
By 2030, plastic waste is
expected
to double to 165 million tonnes in African countries. Most
of this will be in Egypt, Nigeria, South Africa, Algeria, Morocco and
Tunisia.
Growing numbers of NGOs and
innovators across the continent are responding to the challenge. They
are developing
digital solutions to reduce plastic waste generation, and
promoting reuse and recyling of plastic products. Increasingly, African
tech hubs are incorporating environmental sustainability in their business
models.
In our
recent paper, we highlight ongoing efforts and innovations
in what is called the plastic value chain. This comprises four phases,
from the design of plastic products to manufacture, use, and end of
life.
We found a number of initiatives
that are transforming the plastic value chain into a smart, innovative
and sustainable network. Most aim to improve plastic identification,
collection, transport, sorting, processing and reuse. Some focus on
the earlier phases: design and production of plastic products.
A whole value chain approach
to the circular plastic economy is very important. While the majority
of plastic waste management activities tend to focus
on the use and end-of-life phases, more attention needs to
be given to design
and manufacture. This is where the problem of plastic waste begins.
Worldwide, attention is turning
to designing simpler and standardised products that are easier to recyle
and reuse.
Innovators cracking the code
A Nigerian software company,
Wecyclers,
operates a rewards-for-recycling platform. It offers incentives to individuals
and households in low-income communities to make money and capture value
from recyclable plastic waste.
Via the platform, waste collectors
are connected to a fleet of locally assembled waste cargo vehicles.
They use these to collect waste from subscribing households. These households
are also rewarded according to the quantity of waste collected from
them.
The collected waste is deposited
in designated locations in the Lagos metropolis, to be collected in
bulk by recyclers. This provides materials to manufacturers who turn
it into new items like tissue paper, stuffing for bedding, plastic furniture,
aluminium sheets and nylon bags.
The impact is significant
on many levels. Firstly, by linking waste generating households with
waste collectors in their neighbourhoods, the Wecycler model simplifies
the logistics of collection and sorting at source, at practically no
cost to households. Secondly, it enables households not only to mitigate
the public health risks associated with plastic waste accumulation and
mismanagement, but also to generate income. Finally, it elongates the
end-of-life phase in the plastic value chain through recycling and potential
reuse.
In Uganda, Yo
Waste, a technology start-up, has developed a mobile, cloud-based
solution that connects waste generators to the nearest waste haulers
in their community. Yo Waste improves the efficiency of scheduling and
waste collection. It also helps waste collection companies measure the
productivity of their trucks, and gives recyclers easier access to the
plastic waste.
In Zambia, Recyclebot
is connecting waste sellers to waste buyers via a crowdsourcing platform
that aggregates waste by type and location. In effect, the plastic waste
producers dispose of their waste for free, and waste buyers overcome
the cost of separation, transfer and storage.
While these are promising
innovations, the main challenge is scaling. This
is slow on the continent. Start-ups in the recycling industry
face additional challenges like inadequate funding and an under-developed
plastic market that offers limited opportunities for growth and income
generation.
A significant proportion of
the funds accessed by start-ups is provided as grants from international
and local organisations. Pure business investments are rare, and policy
interventions are way behind the curve.
What can be done
To accelerate the transition
to a circular plastic economy, stakeholders from across a spectrum of
organisations must work together. They include NGOs, cooperatives, think
tanks and community groups. The current approach to tackle plastic waste
on the continent remains scattered and inadequately co-ordinated. While
efforts are being made to develop new ecosystems in many countries,
key stakeholders are often missing.
In particular, African governments
have a key role to play. They need to commit more to strategic investment
in infrastructure, incentives and support for start-ups. African countries
also need policy interventions to grow the market for circular plastic
products at national and continent-wide levels.
In another
study, we argued that innovators must tailor their strategies
to create innovations that are functional and easy to use. This will
make it easier for ordinary consumers and the general public to accept
them. In turn it will help change habits of consumption and expand the
market for circular plastic products.
Digital innovators, as early
adopters, are critical for driving changes in the way the plastics economy
works across the continent. Their innovations are also leading to knowledge
exchange and cross-sectoral collaborations.
However, they also face significant
institutional challenges and infrastructural limitations that are slowing
down the pace of progress. By working together and pooling resources,
stakeholders can achieve an impact that is much greater than the sum
of their individual initiatives and contributions towards a circular
plastic economy in Africa.
How to avoid microplastics
in your food
by
DW Documentary
Food lover Nazrudin Rahman
is shocked to hear that microplastics are in our food, water and air.
Heres how the cooking show host discovers how to enjoy his food
again and keep his family healthy.
Malaysian food show host
Nazrudin Rahman thinks a lot about what his family eats. He sets off
on a journey to learn more about an almost invisible problem: tiny plastic
particles in his lunch and dinner. He discovers that the problem is
closely connected to waste disposal and doesnt just involve food.
Hed better kick out some of the products in his bathroom as well.
Doug
Woodring has a unique business focus on the future of plastic sustainability,
and how solutions, innovations, materials and opportunities can be scaled,
for a world with a reduced waste footprint.He talks on the future of
plastic, and where the leaders are going with design, innovation, materials,
recycling and solutions, for a world with a reduced waste footprint.
Credits
Doug
Woodring
Founder of
Ocean Recovery Alliance eanrecov.org
Lead Expert for the Rebound Plastic Exchange
the Global Trading Platform for RECYCLED PLASTIC reboundplasticexchange.com
Discover
DNVs forecast for a most likely hydrogen future to mid-century,
across production, transport, and end use. Get insights into factors
crucial to scaling hydrogen, including policy, regulations, safety,
and investment.
Hydrogen Forecast to
2050
DNVs first dedicated hydrogen forecast to 2050 provides new and
expanded hydrogen findings from our Energy Transition Outlook model
exploring the outlook globally, regionally, and by sector. We
combine this with the knowledge we have gained in our projects, research
and development.
We find that hydrogen is
essential to a clean energy future, but many questions remain around
hydrogens large-scale use as an energy carrier. We explore these
through both forecast and insights in our latest research:
Forecast
When, where and by how
much will hydrogen scale?
In which sectors will hydrogen and derivatives be used? And where will
they not be used?
How will hydrogen be transported and traded?
What will be spent on hydrogen through to 2050?
Insights
Which policies and strategies
can best accelerate the scaling of hydrogen?
What can be done to reduce risk and increase the attractiveness of hydrogen
investments?
How can hydrogen safety and perception challenges be overcome?
Which hydrogen value chains will be successful, which wont? What
are the pioneering examples?
DNV
is the independent expert in risk management and assurance, operating
in more than 100 countries. Through its broad experience and deep expertise
DNV advances safety and sustainable performance, sets industry benchmarks,
and inspires and invents solutions.
Whether assessing a new
ship design, optimizing the performance of a wind farm, analyzing sensor
data from a gas pipeline or certifying a food companys supply
chain, DNV enables its customers and their stakeholders to make critical
decisions with confidence.
Driven by its purpose,
to safeguard life, property, and the environment, DNV helps tackle the
challenges and global transformations facing its customers and the world
today and is a trusted voice for many of the worlds most successful
and forward-thinking companies.
Two EPFL research groups teamed up to develop
a machine-learning program that can be connected to a human brain and
used to command a robot. The program adjusts the robots movements
based on electrical signals from the brain. The hope is that with this
invention, tetraplegic patients will be able to carry out more day-to-day
activities on their own.
Tetraplegic patients are
prisoners of their own bodies, unable to speak or perform the slightest
movement. Researchers have been working for years to develop systems
that can help these patients carry out some tasks on their own. People
with a spinal cord injury often experience permanent neurological deficits
and severe motor disabilities that prevent them from performing even
the simplest tasks, such as grasping an object, says Prof. Aude
Billard, the head of School of Engineerings Learning Algorithms
and Systems Laboratory. Assistance from robots could help these
people recover some of their lost dexterity, since the robot can execute
tasks in their place.
Next step: a mind-controlled wheelchair
The researchers hope to
eventually use their algorithm to control wheelchairs. For now
there are still a lot of engineering hurdles to overcome, says
Prof. Billard. And wheelchairs pose an entirely new set of challenges,
since both the patient and the robot are in motion. The team also
plans to use their algorithm with a robot that can read several different
kinds of signals and coordinate data received from the brain with those
from visual motor functions.
Gainyo Technology Co.,
Ltd. is a leading supplier of environmentally friendly packaging for
disposable products in China.Since its establishment, the company has
been committed to the design, development, production, and sales of
high-quality disposable environmentally friendly packaging products.
The company is operated by a group of companies headquartered in Hefei
with a production center in Anqing, Anhui province.We have 50 technicians,
200 workers, 5000m³ dust-free workshops, and multiple automated
production equipment. We specialize in the design, manufacture, and
distribution of compostable eco-friendly packaging products, with a
wide range of consumer packaged goods (consumer electronics, health
& beauty, etc.) and e-commerce applications. Were dedicated
to changing and improving the environment, and protecting the health
of human beings by offering the most innovative and sustainable packaging
solutions.
Gainyo's products are exported to the market throughout the United States,
European countries, and other regions, with major customers McDonald's,
KFC, burger king, Subway, Wendy's, and supermarket chain wall-mart,
and other terminal customers of international suppliers.
The idea for ECOFARIO came in 2013 after the media
published more reports about the environmental pollution by microplastics
and that the wastewater treatment plants werent able to filter
it out of water cycles. In the years that followed, Sebastian Porkert
developed his original technology together with like-minded people who
also felt the strong drive to find a solution to the microplastics problem.
Since then, ECOFARIO has received multiple awards. After successful
patenting and construction, ECOFARIO is running tests with the first
mobile pilot plant in cooperation with potential clients.
330,000 t of primary microplastics are released in Germany each year,
which corresponds to approx. 4 kg per inhabitant. Most of the microplastic
particles in our water cycles come from wastewater. Wastewater treatment
plants cannot adequately filter out microplastics, since current cleaning
stages have not been designed to remove microparticles from the water.
Conventional filtration methods for the production of clear water such
as micro-, nano- and ultrafiltration have technical and economic disadvantages.
The need for filters results in lower throughputs, a comparatively high
energy requirement and a higher maintenance expenditure. Filters must
be cleaned and flushed and tend to clog due to biofouling. The factors
mentioned generate high costs, which is a considerable disadvantage
compared to the ECOFARIO technology.
Our Solution
ECOFARIO has developed a new type of separation process based on
hydrocyclone technology, which will be installed as an end-of-pipe
solution in municipal or industrial sewage treatment plants and significantly
reduces the microplastic load and the associated pollutants. Active
filter media are used in common processes such as micro-, nano- and
ultrafiltration as well as reverse osmosis. By eliminating these media,
volume flows of any size can be treated with long product life cycles
without the need for flushing sequences. The system can be integrated
into almost every wastewater and process water cycle.
Tests on a scale of 1:4 demonstrate a possible filtration performance
of 95% in a single cleaning step.
In the High-G-Separator, the polluted water is put into an extreme rotational
flow from top to bottom. This means that microplastic particles move
into the center, from where they are then separated from the cleaned
main stream in the lower part. The partial flow loaded with microplastics
leaves the High-G-Separator through a pipe in the center of the upper
part, the cleaned water through an opening in the lower part of the
separator. Through multi-stage cascade connection, we concentrate the
microplastics and either feed it to the sewage sludge with which it
is thermally recycled or filter it out through small filtration units.
The removed microplastics cannot be recycled conventionally, because
on the one hand they have strong impurities and on the other hand they
are contaminated with pollutants, drug residues and hormones, which
in no case may be returned to the value-added cycle.
Microplastics have received
increased attention in the research world over the last ten years. A
number of significant publications by the World Health Organisation,
European Union, SAPEA, and GESAMP have highlighted this growing environmental
and health emergency.
This book provides an accessible
introduction to the microplastic problem and details its potential impact
both on nature and human health. Filled with the latest developments
in the field, it attempts to address the gaps in our knowledge of microplastics
and also proposes additional areas of research and impact to be considered
to resolve this crisis.
It will be of interest
to researchers and academics working in the areas of microplastic pollution,
microplastic detection, and the impact of microplastics on environmental
and human health. It will also be of use to undergraduate students of
environmental programmes, analytical programmes, and public health programmes.
Key Features:
Chapters describe the
impact of our reliance on plastics in certain sectors and how they
relate to microplastic pollution
Investigates emerging
solutions to the microplastic pollution
Presents a multi-disciplinary
perspective, covering topics such as analytical techniques, quantitative
techniques, environmental monitoring, and human health monitoring
Yvonne Lang
Dr. Yvonne Lang is a lecturer in chemistry at the Institute of Technology
Sligo, Ireland. She obtained her PhD from the National University of
Ireland, Galway in 2014. Her doctoral research investigated the use
of diatoms to fabricate polymeric structures with a defined geometry.
Work emanating from this research has been published in peer-reviewed
journals and has been presented at several key international conferences.
Yvonne's postdoctoral research focussed on varying aspects of nanoparticles
including: investigation of both therapeutic and environmental applications
of nanoparticles; quantification of nanoparticles in biological samples;
and exploration of bioremediation approaches to detect and capture nanoparticles
in environmental samples. She is a member of both the Nanotechnology
and Bio-Engineering Research Division and the Centre for Environmental
Research, Innovation and Sustainability at IT Sligo.
When Russia
and Ukraine eventually restart peace talks, involving women or
not could be a key factor in an agreement actually sticking byBriana
Mawby, University of San Diego
Ukraine and Russia launched peace talks just days after Russia invaded
in early February, 2022 – but since then, peace negotiations have started
and stopped multiple times.
Now, more than six months after the invasion, peace between the two
countries seems far off.
Gannady Gatilov, Russia’s ambassador to the United Nations in Geneva,
said
on Aug. 22, 2022, that he does not see any imminent possibility
for a diplomatic solution.
Ukrainian women have
had a large presence in the war, from joining the military
and leading humanitarian work to becoming
breadwinners and taking on new jobs. While it is unclear
how or when peace negotiations may resume, it is easy to spot the conspicuous
lack
of women around the table during previous rounds of peace
talks between Ukraine and Russia.
As a
researcher focused on gendered experiences of conflict and
crises, I think it is important to understand that
including women – if they are from varied backgrounds and
can participate in a meaningful way, not in a tokenistic manner – in
talks to end war is critical for building more effective, longer-lasting
peace agreements.
Why women’s participation matters
Peace talks are complicated procedures that, more often than not, do
not result in an actual peace agreement. The negotiators
at the table are typically members of a political or military elite
and are individually selected by leaders of warring parties.
Women’s
participation in peace talks has been shown to have a strong
impact on the way these conversations proceed – and whether they lead
to lasting peace – in several key ways.
A 2016
study on 40 peace processes conducted since the end of the
Cold War, for example, found that when women’s groups are able to exercise
strong influence on the negotiation process, there was a much higher
chance that an agreement would be reached, compared with when women’s
groups had weak or no influence.
When women participate, it’s
also more likely that a ceasefire will last, rather than
remaining words on paper.
Women also tend to help shape the outcomes of an agreement. In Northern
Ireland, Guatemala, Kenya and the Philippines, women envisioned
peace beyond just ending immediate fighting. In these cases, they adopted
a longer-term view, planning for economic growth in a post-conflict
period, for example.
But it’s more often that women
do not participate in peace talks. Women made up 6% of mediators,
6% of signatories and 13% of negotiators in the major peace processes
that took place from 1992 to 2019.
Following Russia and Ukraine’s conflict over the eastern part of Ukraine
and Crimea, the two countries signed the Minsk
I and Minsk II agreements in 2014 and 2015 to end the fighting.
But these deals were not successful at maintaining a ceasefire.
Only two
Ukrainian women participated in the Minsk agreement process,
with one serving as a Ukrainian humanitarian envoy and the other as
a negotiations expert for Ukraine. These processes also did not welcome
nongovernmental women’s organizations and other local community leaders
at the table.
However, Ukrainian women did play a significant
role in unofficial work related to peace building in 2014
and 2015. They led conversations between communities in conflict with
one another and advocated for policies to help women who had been displaced
from their homes or who experienced violence.
Still, what’s most important is how meaningful
women’s participation actually is in peace talks, not just
whether they are able to sit at the negotiation table.
This issue extends into whether women can influence the discussion
and ultimate design of the peace agreement. This kind of democratization
of peace negotiations is linked to a greater
likelihood of a peace agreement explicitly
ensuring rights for women.
Including women from a range of backgrounds, especially women from
marginalized communities and people who have
different gender identities and sexual orientations, can
also help build a final agreement. Some women may work together across
demographic or social lines in pursuit of common goals, but
others may not.
Formal peace negotiations are not the only method of reducing conflict
and building peace – women have long played a role in informal
peacebuilding in Ukraine and in other conflicts in various
ways.
However, peace talks are important processes that can set the stage
for rebuilding stability.
Algae can
be used to fight climate change because it removes carbon dioxide from
our atmosphere, stores it as biomass, and replaces it with oxygen.
How do some
algae make the Earth warmer? How do some algae increase the amount of
greenhouse gases in the atmosphere? (Green) algae increase the amount
of greenhouse gases in the atmosphere when they produce nitrous oxide.
Green algae that evolved to tolerate hostile and fluctuating conditions
in salt marshes and inland salt flats are expected to survive climate
change, thanks to hardy genes they stole from bacteria, according to
a Rutgers-led study.
One acre of algae can remove up to 2.7 tons per day of CO2. Certain
species of microalgae have also been shown to efficiently remove CO2
in environments at a rate of 1050 times higher than terrestrial
plants.
When they grow in water, they use that nitrogen, phosphorus, and
a range of other elements in our water, and they grow and produce biomass.
By passing wastewater from aquaculture through the right kind of algae,
de Nys and his team have found that it can be safely released back into
the environment.
Algae are cheap source for waste water treatment and biogas production.
o Genetically engineered algae are used to enhance biofuel production
and as source of protein and vitamin rich food and fodder.
Land-based plants contribute 52% of the total carbon-dioxide absorbed
by the earth's biosphere, while ocean-based algae contributed 45% to
50% of that, which means that despite their small size, algae can absorb
carbon-dioxide efficiently because of their comparatively short life
cycles.
Scientists estimate that 50-80% of the oxygen production on Earth comes
from the ocean. The majority of this production is from oceanic plankton
drifting plants, algae, and some bacteria that can photosynthesize.
One particular species, Prochlorococcus, is the smallest photosynthetic
organism on Earth.
Algae contains high levels
of calcium, iron, vitamins A, C, and K, potassium, selenium, and magnesium.
Most importantly, it is one of the best natural sources of iodine, a
nutrient that is missing from most other foods, and is also essential
for a healthy functioning thyroid gland.
Source: Google
Energy
The Fuel of the
Future By Seeker
Scientists are always looking for alternatives to fossil fuels,
but what about algae? Can algae be used to create biofuel?
European
Technology and Innovation Platform Bioenergy (ETIP Bioenergy)
European Technology
and Innovation Platforms (ETIPs) are industry-led stakeholder fora
recognised by the European Commission as key actors in driving innovation,
knowledge transfer and European competitiveness in the energy sector.
ETIPs develop research
and innovation agendas as well as roadmaps for action at EU and
national level. They mobilise stakeholders to deliver on agreed
priorities and share information across the EU. ETIPs are independent
and self-financing entities.
CO2
Why the world
needs more algae, not less.
Plastic, fertilizer, fuel, even cow farts algae can make
all this more sustainable, and even capture carbon. Heres
why were on the brink of an algae revolution. By DW Planet A
The high emission of greenhouse gases has been one of the foremost
global threats with far-reaching consequences. Algae are photosynthetic
eukaryotic organisms that are categorized as microalgae (unicellular)
and macroalgae (multicellular) based on their size. Scientists have
indicated that algae are extremely important to reach the global
aim of zero carbon emissions by 2050.
Food
Could
Microalgae change food and cosmetics industries?
At a European funded research project in Northern Spain, scientists
think that microalgae could start a revolution in the food and cosmetic
sectors. Euronews Julián López Gómez
visited the research centre where the microalgae are being cultivated.
Four particular
microalgae species are being examined at the research centre in
the city of Gijón, Northern Spain. They are able to produce
Omega-3, a fatty acid used as a dietary complement. The antioxidant
also is used in the cosmetic industry.
By euronews
TARI
Faroe Seaweed produces high quality seaweed in the clean
and nutrient rich seawater surrounding the Faroe Islands.
Based on many years
of academic and practical experience with seaweeds we established
TARI Faroe Seaweed in 2016. We cultivate and hand pick different
seaweed species, and process the high-quality raw material into
finished products and ingredient products.
Our Ocean products
(Ocean Wings, Ocean Spaghetti, Ocean Palm and Ocean Purple) are
easy to use in everyday cooking, and we hope our products will reach
many homes as a healthy taste enhancer alternative.
Research and development
go hand in hand in TARI, and our primary goal is to produce high
quality seaweed in a biologically sustainable manner.
is an EU funded
project with sole focus on the seaweed industry in the Northern
Periphery and Arctic region. It aims to identify common issues throughout
the region and give access to high-level R&D links within academic
partners across regional and national borders to pilot solutions
that can be adopted throughout the industry thus developing
solutions that enable technology transfer across the Programme area
in particular benefiting SMEs. This will result in higher
levels of innovation and competitiveness in remote and sparsely
populated areas by transfer and development of models and solutions
that facilitate technology transfer to, and across, the Programme
area.
Plastic
Why
Algae Could be the Plastic of the Future
By Undecided with Matt Ferrell
Green algae proliferation is a global issue that directly impacts
France, the United States and China. Their development is accelerated
by global warming and pollution. Not collected and not valorized,
they can be a threat for humans and the environment.
Notpla is a revolutionary
material made from seaweed and plants. It biodegrades in weeks,
naturally. We have created unique machines and materials to package
your products in the most sustainable way.
Mike
Walsh is the CEO of Tomorrow, a global consultancy on
designing companies for the 21st century. For the past twenty years,
he has been a leading authority on disruptive innovation, digital transformation
and new ways of thinking. A global nomad, futurist and author of three
bestselling books, Mike advises some of the worlds biggest organizations
on reinvention and change in this new era of machine intelligence.
A prolific writer and commentator,
Mikes views have appeared in a wide range of international publications
including Inc. Magazine, BusinessWeek, Forbes and the Wall Street Journal.
A regulator contributor to the Harvard Business Review, his articles
explore a wide range of cutting edge leadership topics including data-driven
decision making, agile organizations, algorithmic management and AI
ethics. Each week Mike interviews provocative thinkers, innovators and
troublemakers on his podcast, Between Worlds.
Mikes latest book,
The Algorithmic Leader offers a hopeful and practical guide for reinventing
leadership and organizations. The book has been a global hit and is
now available in Chinese, Japanese, Korean, German, Polish and Russian.
In 2019, The Algorithmic Leader was selected to be given to the world
leaders and executive attendees of the Ambrosetti Global Forum at Villa
d'Este in Cernobbio, Italy.
Futuretainment, Mikes
first book, was published by Phaidon and was the winner of the design
award by the Art Directors Club in New York. Released in 2009,
it predicted how the smartphone would reshape the media and marketing
industry, and the imminent rise of social media, digital influencers,
streaming entertainment and the Metaverse.
In The Dictionary of Dangerous
Ideas, published in 2014, Mike anticipated breakthroughs in micro satellite
networks, cryptocurrencies, remote work, digital protest movements,
life extension technologies, self-driving cars, drones, digital biology
and the commercialization of space.
A dynamic and engaging
keynote speaker, Mike has given over a thousand talks over the last
decade, from strategic briefings for the boards of companies like Verizon
and Raytheon, to an employee summit for a healthcare corporation that
filled a sports stadium with an audience of over 25,000 people. In addition
to both in-person and virtual presentations, Mike also works with enterprise
learning and development leaders to create compelling programs to up-skill
teams for a world of AI-powered competition.
10 New Rules For A New World
By Mike Walsh
One of the biggest dangers
in any disaster is a premature plan for normalcy. As vaccine programs
roll out worldwide, organizations and governments are preparing for
economic recovery, a return to offices, corporate travel, and a resumption
of business as usual. We all need a little optimism, but nostalgia can
be as dangerous as disruption. Some doors are one-way only. What if
the pandemic was not a crisis but rather a chrysalis?
The difference is a subtle
but important one. A crisis is something you recover from, whereas a
chrysalis is a bridge from one state to another. The difficulty is knowing
whether the changes you are experiencing are merely temporary or part
of a more permanent redefinition.
COVID-19 may have started
as a crisis, but it quickly became a forcing function that unleashed
digital transformation on every aspect of our lives - whether it be
how we work or how we buy things, run our factories or deliver healthcare.
What is likely to make these changes permanent is not just gains in
efficiency but also the unexpected ways these forces are now interacting
with each other.
More becomes different.
More data, more computation, more automation, and more transactions
- dont just add up to more speed or resilience - they can reverberate
throughout your organization until you become something else entirely.
In any complex adaptive system - whether it be a supply chain, a workplace,
or a biological ecosystem - small changes amplified by reinforcing feedback
loops can hit critical mass and trigger radical reinvention. Water becomes
ice; tremors become an earthquake; a viral video can make you a global
star.
From this perspective,
what if the end of the pandemic is not a pendulum swinging back to normality;
but rather a portal from the world we knew to a radical new future that
we are yet to fully understand? If you change enough of the infrastructure
that runs what you do, at some point, you also change who you are. Likewise,
if you change enough of the forces that run the world, you will inevitably
change that as well.
Ive spent the last
year thinking about what all the small changes in our lives add up to.
The list of pandemic era adaptations is long and constantly growing:
working from home, social distancing, automated service delivery, augmented
reality training, mRNA technologies, drones and robotics, process automation,
telehealth services, retail live-streaming, AI-powered drug discovery,
and the growing influence of data in the way we run our organizations.
I firmly believe that the
sum of all of these innovations not only exceeds what we have seen before
but also that their combination and interaction are the foundations
of something new: a new world that runs on new rules.
I am in the process of
researching the terrain of that new world and compiling what those new
rules might be. They are the basis of my
latest keynote presentation. Potentially, they may also be
the basis of a new book. More on that later. For now, here are my first
ten rules to get you thinking:
Forget digital disruption.
We are all disruptors now. Being digital is nothing special, it is
just the price of staying in business. The real challenge is this:
what is possible in an age of AI that was not possible before?
Remote work is just the
beginning of a much bigger transformation that is set to transform
the nature of work itself. The true future of work will be shaped
by five forces: mobility, autonomy, memory, objectivity and velocity.
AI will not destroy jobs,
but it will change them. A new world needs new kinds of capabilities
- and that means that humans need to evolve and adapt, just as our
machines do.
What did we learn about
the future of retail, when the worlds stores had to close? Whether
it be an app or a showroom, reinventing retail for peak experiences
rather than pure transactions is what now really counts.
Being a leader in the
Algorithmic Age requires a very different approach. We all like to
claim to being data-driven, but in truth, what we really
need to be is data-led.
What if the new normal,
is not normal at all? Thanks to COVID-19, we are now living in a radically
different reality - robotics, VR, automation, protests, surveillance,
fake news. The first step to survival is acknowledging that there
is no going back from this.
XR or virtual reality,
augmented reality and mixed reality are all on the brink of becoming
mainstream technologies that will transform our how we live and work.
Now is the time to reimagine the way we interact with our customers
and create radically new experiences not possible before.
Social distancing is
more than a pandemic response, it is a preview of an AI-powered world
in which we deliver products and services using automation and machines
with minimal or no human contact.
We are fast accelerating
to a future in which we will interact with applications with our voices
rather than screens, but before we get there, we need a new, more
personal approach to AI - virtual assistants that are a digital extension
of ourselves.
This is no time to settle
for survival as a second prize to success. After the chaos of 2020,
we need bigger dreams than just recovery. What matters now is reinvention,
nothing less.
Future of Business
The digital transformation revolution has begun. Customers are changing,
generational priorities are shifting, and industries are being reshaped
by the collision of AI and data-driven business models. In this new
world, only organizations willing to adapt, experiment and embracing
learning at scale will succeed.