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Reputation institute - RI Views: 10850
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The Reputation institute (RI) is a private research and consulting organization founded in 1997 by Charles Fombrun, Professor Emeritus at the Stern School of Business (NYU), and Cees van Riel, Professor of Corporate Communication at Rotterdam School of Management (Erasmus University). In 2003, they were joined by Majken Schultz, Professor of Communication at Copenhagen Business School, and by Kasper Ulf Nielsen and Nicolas Georges Trad.

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