Senior Citizens & future Technology
Date: Wednesday, April 23, 2003, 18:30-22:15
about the VIP
Reception (17:30-19:00), please visit the TicketCorner
Prins Bernhardplein 200, Amsterdam [next to Amstelstation]
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Worldwide, the number of senior citizens is
projected to more than double by 2030, from 420 million to 973 million.
Almost 20% of European seniors now have Net access.
Older consumers are quite often very discriminating and quality-
and price-conscious. They are active and enterprising. All together
they own some 65% of the total private assets in The Netherlands. Approximately
40% of the consumptive spending will be for the account of senior citizens
Part I: Keynotes
Jan Thie, Physician,
specialised in public health, KITTZ
Docampo Rama, Senior Strategy Consultant, Philips Design
Part II: Panel with Keynote Speakers and
Elisabeth Weinberger, Coordinator of the
Ambassadors Project of SeniorWeb,
Politicologe, Infodrome @ United Knowledge,
de Bruin, HDB Interactive
and our Host Henrik
Brameus, CEO, Benitel.
The panel is followed by an open discussion.
Thie, Physician, specialised in public
health, KITTZ: "In the near future, seniors will form
the largest group of consumers in modern western countries. They will
also be the largest consumer group for facilities related to well-being,
housing, and care. Senior citizens wish to live in their own home for
as long as possible. They want to stay in control over their own life
and they wish to fully participate in society as independent citizens.
How can technology facilitate them to achieve their goals? How can we
connect products and services with the possibilities and needs of senior
citizens? How can products and services stimulate and support their
independence and social participation, instead of creating unnecessary
barriers? Technology can play an important role in the solution of social
problems. Technology can also provide useful, comfortable, convenient,
and safe products. Technology can support to service delivery. Home
automation (domotica), smart living, applications of ICT (Information
and Communication Technology) and design for all, are the main issues
in this presentation."
Docampo Rama, Senior Strategy Consultant, Philips Design:
"The presentation will be about Technology Generations. TG is
about understanding the generational mind set of people when it comes
to technology, which has shown to influence their attitude, behaviour
and usage substantially. Research has shown that the formative period
of each generations has a big impact in the way they relate with technology
now and in the future. In the presentation, I will indicate the value
of this knowledge for innovation, branding and marketing concept development
and how it enables businesses (including marketing) to avoid stereotyping
of their target groups and rejecting seniors as potential."
The conference language
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