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Club of Amsterdam Newsletter, Issue 07
: Senior Citizens & future Technology
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This Club of Amsterdam Newsletter focuses on 'Senior Citizens & future Technology'. It includes articles
as well as information about the conference.
More information at: http://www.clubofamsterdam.com
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Club of Amsterdam Conference
about
Senior Citizens & future Technology
Date: Wednesday, April 23, 2003, 18:30-22:15
For information about the VIP Reception (17:30-19:00), please visit the Ticket Corner
Where: PriceWaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation]

Ticket information:
http://www.clubofamsterdam.com/ticketcorner.html
Program information: http://www.clubofamsterdam.com

Mili Docampo Rama, Senior Strategy Consultant, Philips Design: "The presentation will be about Technology Generations. TG is about understanding the generational mind set of people when it comes to technology, which has shown to influence their their attitude, behaviour and usage substantially. Research has shown that the formative period of each generations has a big impact in the way they relate with technology now and in the future. In the presentation, I will indicate the value of this knowledge for innovation, branding and marketing concept development and how it enables businesses (including marketing) to avoid stereotyping of their target groups and rejecting seniors as potential."

Jan Thie, Physician, specialised in public health, KITTZ: "In the near future, seniors will form the largest group of consumers in modern western countries. They will also be the largest consumer group for facilities related to well-being, housing, and care. Senior citizens wish to live in their own home for as long as possible. They want to stay in control over their own life and they wish to fully participate in society as independent citizens. How can technology facilitate them to achieve their goals? How can we connect products and services with the possibilities and needs of senior citizens? How can products and services stimulate and support their independence and social participation, instead of creating unnecessary barriers? Technology can play an important role in the solution of social problems. Technology can also provide useful, comfortable, convenient, and safe products. Technology can support to service delivery. Home automation (domotica), smart living, applications of ICT (Information and Communication Technology) and design for all, are the main issues in this presentation."

The speakers at the conference are:
With Mili Docampo Rama (keynotes), Senior Strategy Consultant, Philips Design, Jan Thie (keynotes), Physician, specialised in public health, KITTZ, Elisabeth Weinberger, Coordinator of the Ambassadors Project of SeniorWeb, Mei Li Vos, Politicologe, Infodrome @ United Knowledge,
Hugo de Bruin (HDB Interactive) and our Host Henrik Brameus, CEO, Benitel


The conference language is English.


Register now - click here!

You can find more about 'Senior Citizens & future Technologies' on the Club of Amsterdam website. Please visit:
Articles, Links and the Club of Amsterdam Forum


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Tickets
Tickets can be ordered online or bought at the door (except VIP and Discount tickets):
Regular Tickets: Euro 69,- online / Euro 79,- at the door
Student Tickets: Euro 25,- online / Euro 29,- at the door
VIP Tickets: Euro 119,- online
For information about the VIP Reception (17:30-19:00), please visit the Ticket Corner.
The online Ticket Corner is at:
http://www.clubofamsterdam.com/ticketcorner.html
The Club of Amsterdam offers online Discount Tickets to members of IPAN, NGI and The World Future Society
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The event Senior Citizens & future Technology is supported by:

PricewaterhouseCoopers
is the world's largest professional services organisation. Drawing on the knowledge and skills of more than 150,000 people in 150 countries, we help our clients solve complex business problems and measurably enhance their ability to build value, manage risk and improve performance in an Internet-enabled world.
http://www.pwcglobal.com
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For sponsoring opportunities, please get in touch with:
marketing@clubofamsterdam.com
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Articles about the future of Senior Citizens & future Technologies

A letter from 2028, In the Age of Creativity
by Glen Hiemstra, Futurist.com

The Day Begins
It is 2028, a warm day in June here in Seattle, Washington. My smart alarm has awakened me a few minutes late. During the early morning the alarm was scanning the net when it noted that auto traffic had come to standstill on Interstate 405 due to a construction accident. After checking with the intelligent assistants of the other participants in my morning face-to-face and confirming that a delay of an hour was expected, the alarm programmed an additional hour of sleep, which I greatly appreciate. I am 78 years of age, and even in my good state of health and arrested aging, an extra bit of sleep is most welcome.

Not so long ago, at the turn of the century, a person my age who was not retired was considered either most unlucky, or an eccentric. Now, just twenty-eight short years later the culture has made a 180-degree turn. A 78-year old who is not working is considered either unlucky or eccentric. This is quite a shift, as you can imagine.

Major Change
This is just one of the changes that we now are getting used to. To the young the new world seems pre-ordained, as though this is the way it has always been. But we who lived with you back in 2000 know how much the world has indeed changed. Though it is early to make such conclusions, suffice it to say that we now live in the latter stages of the techno-socioeconomic revolution that began about 1970 and is now essentially complete. Like the last such revolution driven by telephones, electricity, and automobiles more than a century ago, this revolution has in many ways changed everything. There were many drivers both social and technological, but the technologies that stand out now are digital, biological and nanotechnological advances. As in such revolutions through history, they have changed how and where and when we work, where and how we live, how we make and buy and sell things, how we communicate and travel, and how long and how well we live. It really is a new day, just as you suspected it might be.

Intelligent Assistant
Now that I am up, I ask my assistant to report on the grant proposals that came in yesterday. He reports that he has read them, explored the entire web sites of each applicant organization, compared the reports to our general guidelines, researched the success of similar projects over the past 10 years, and made a preliminary annotated recommendation on each proposal. I am most appreciative, and tell him so. Did I mention that my assistant is a computer, one of the many $1000 machines we have which surpass the human brain in processing capacity, a threshold we passed nearly a decade ago?
For the full article, please click here!


Implications of an Ageing Society
by United Nations / Division for Soc. Policy and Dev.

Dissolving the Boundaries of Age
We have reached a significant crossroads, the closing of one millennium and the beginning of another. This is a momentous occasion by all accounts. Yet what is remarkable is what awaits the world in this new era as it undergoes a demographic revolution. The world is changing as it ages, and just as older persons have been agents of that change, they must also be its beneficiaries.

At the same time, we must rethink rigid distinctions that define age and give it boundaries. Everyone, individually and collectively, is joined in this single human venture, and everyone will respond, in their own way, to the opportunities as well as the challenges. Ageing is not a separate issue from social integration, gender advancement, economic stability or issues of poverty. It has developed a connection with many global agendas and will play, increasingly, a prominent role in the way society interacts with economic and social welfare institutions, family and community life and the roles of women.
For the full article, please click here!

Towards A Society for All Ages
by UN, Division for Social Policy and Development

Background The concept of a society for all ages is rooted in the Programme of Action adopted at the World Summit for Social Development in Copenhagen in 1995. At the Summit, Member States explored the meaning of "a society for all". Viewed as the fundamental aim of social integration, it is a society where "…every individual, each with rights and responsibilities, has an active role to play". By integrating "age" into a society for all, the approach becomes multigenerational and holistic, whereby "generations invest in one another and share in the fruits of that investment, guided by the twin principles of reciprocity and equity"
For the full article, please click here!

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Upcoming Events:
Wednesday, April 23, 2003: Senior Citizens & future Technology
Wednesday, May 28, 2003: the future of Medicine
Wednesday, June 25, 2003: the future of Countries & Democracies
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If you would like to subscribe to the Club of Amsterdam Newsletter, please register at: http://www.clubofamsterdam.com
If you wish to unsubscribe, then you can send us an email to unsubscribe@clubofamsterdam.com with the exact email address you want to unsubscribe.
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The CLUB OF AMSTERDAM is an international think tank which reflects our future: How we want to live, communicate with each other and what tools and cities we need, how we want to commute and how culture or industries should develop. In short: what we want our future to be.

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