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The Future of Beauty

Presentations and public dialogue organised by the Club of Amsterdam.

Beauty is an evolutionary concept.

The conference aims to give an overview at the different aspects and interpretation points of what is considered beauty.

  • Demystifying and pinpointing the issues and various perspectives on the concept of beauty.
  • That define and shape contemporary beauty in fields of fashion, cosmetics and wellbeing / fitness-health.

Our topics and speakers are:

Sabina Huf, Beautydesk, Sanoma Magazines
Beauty sells

Beauty is a still growing business, today even more due to the financial crisis. A few psychologists examined that. During a crisis people spend more money on cosmetics - they don’t want to look bad. If you look bad you feel bad. Not only lipsticks can make you feel better, magazines are an even greater way to escape reality for a brief moment and make you feel happy again.

Marc Deurloo, Photographer
Beauty of being different

Of course there is a lot of beauty out there and every culture has it's own version of beauty. But I would like to focus on the exceptional beauty. The ones that stand out. The ones that are beautiful without having to follow the rules that should make them beautiful.

Zoltan Kruppa, Plastic Surgeon, Medea Medisch Esthetisch Instituut
Future of plastic surgery

Beauty and youth has been and will always be appreciated. Everlasting beauty is an oximoron - contradiction in terms. We should decide whether we accept this with dignity or we try to do something. But where are the limits if there are any? Should we perform all the surgeries we are capable of? I would say 'no', but the practice shows just the opposite. It may seem cynical, but in the quest of eternal youth we seem to pay everything imaginable. What's extreme here and now, may seem acceptable tomorrow or somewhere else.

Francesca Bona Demichelis, Director, Bona Consulting sprl, Belgium
Free(d) to Be

There is a new concept of beauty, a new freedom concerning ourselves. Are we ready for the challenge represented by customers more creative and more aware of themselves as a whole?



the future of Beauty

Thursday, January 22, 2009
Registration: 18:30-19:00, Conference: 19:00-21:15

Where: AMFI-Amsterdam Fashion Institute, Mauritskade 11, 1091 GC Amsterdam, Near corner Wibautstraat / Mauritskade
The conference language is English.


Supporters: AMFI-Amsterdam Fashion Institute, Innergy Creations, Amsterdam International Fashion Week, Instituut voor Media en Informatie Management - HvA

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The Club of Amsterdam provides free PRESS ACCREDITATION.
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The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

We organize events, seminars and summits on relevant issues and publish findings & proceedings through various off-line and online media channels. Our goal is to become a global player and catalyst for innovation in industries, science and society.

The Club of Amsterdam is a not-for-profit foundation registered in The Netherlands.



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Club of Amsterdam Journal

and for more events


Club of Amsterdam
Press Corner
Felix Bopp
The Netherlands
Phone +31-20-615 4487
Mobile +31-653-295700


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