Warming and the Future
change presents great challenges to society by raising the risk of negative
impacts on human society, the economy, and the Earth. Tomorrows
tourists may have to take Australias Great Barrier Reef and Croatias
Dalmatian Coastline off their destination wish list. Climate change and
tourism damage mean that, like the Seven Wonders of the World, certain
sites and attractions could be in danger of disappearing by 2020.
The speakers at the Club
of Amsterdam event are:
Managing Director, Tourism Futures Institute:
The Future Trends in Tourism: Global Perspectives
The futures of tourism are drawing an immens diverse global picture with
radical changes of traditonal situations and even conflictive development
streams. Focussing on the major challenges which tourism societies (visitors
and visited) will have to face, one can already identify some slowly but
steady trends in global tourism: (1) the "Climate Change Challenge"
regarding and facing political and societal reactions; (2) the "Ageing
Europe Dilemma" with a silver-surfer generation in population-skrinking
and wealth-decling Europe; (3) the "Asian Empowering" that leads
to a growing importance of Asia as sources of and destinations for international
tourism; (4) the "CU soon, my friend!" tourism stream where
migrants, their friends and relatives (VFRTourism) are the driving forces.
Main Drivers in the Future of Tourism
Imagine all kinds of travel increasing in speed and size and decreasing
in price. Imagine frequent space tourism. Imagine huge low-budget Easyjet
and Ryanair A380's with huge masses of Brazilian, Russian, Indian and
Chinese tourists. Imagine global flight movements doubling in ten years
and perhaps doubling the greenhouse effect. Imagine the BRIC-tourists
scrambling for authenticity in Amsterdam, Venice, Rome and Paris because
their own country has nothing but dull modernism. Imagine the centers
of these cities becoming nothing more than Disneyland-like resorts, left
by the original inhabitants because of tourist traffic overkill. Imagine
tourist organisations creating specific and diverse products for all postmodernist
interests and lifestyle varying from a Jesus-night in Bethlehem until
a virtual bungeejump from the Petronas Towers. Imagine putting up your
helmet visiting the 'Verdun Live Trenches' because of the upcoming 'Experience'
trend in museums and tourism.
On behalf of several clients
the consultants of Futureconsult explored the main drivers of the future
of tourism. Tourism is a very dominant market force in development. This
speech will tell you some directions and an idea of why and how tourism
Director, Switzerland Tourism, The Netherlands:
Switzerland's reaction to the climate change
The climate change is reality and increasingly studied
and discussed by scientists, media and society. Global warming is not
only fact but also apparently human related and gives the alpine tourism
industry a tough time. Switzerland Tourism started 2 years ago to explore
how climate changes might influence our tourism. Since then, it has never
stopped becoming a popular topic and both solutions and options are being
eagerly presented by the rules: "The first one gets the fame".
Switzerland Tourisms has now taken two steps back, in order to get a helicopter
view over the situation instead reacting too quickly to these complex
Web and Tourism: The Future of Online Travel
Let's face it: more people travel now than ever before. That sounds trivial
and obvious, but it has enormous impact on the sustainability of our planet,
geopolitical issues, infrastructure and much more. But what has enabled
this massive growth and what will it mean for the average person in the
future? One enabling factor has been the huge change in travel distribution
resulting from the internet and the worldwide web. We have moved from
a closed, tightly controlled system of human travel agents to an almost
limitless source of travel suppliers and options online, that anyone with
a credit card can book themselves. Where will this take us in the world
of Google, MySpace, Kayak and emerging technologies? We will take a quick
look at how the web will enable people to plan, purchase and propagate
tourism in the years to come.
by our Moderator
Partner & Consultant, X-markt
May 31, 2007
Registration: 18:30-19:00, Conference:
Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next
language is English.
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