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Tokyo Recycle Project
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by Masahiro Nakagawa 43 Fashion

Masahiro Nakagawa, fashion designer

Recycling gets funky when Japanese fashion designer Masahiro Nakagawa revamps our old faithfuls with a generous dose of Japanese street cred.

One of the many ways we humans can be divided is along the binary of those who hoard, and those who chuck. But whatever your persuasion, we wager that when it comes to the wardrobe, there’s always at least one garment that survives the seasonal purge year-in, year-out, even if you haven’t worn it for years. This is where the Tokyo Recycle Project steps in!

The Tokyo Recycle Project is the creation of Masahiro Nakagawa, a young fashion designer at the forefront of Japanese street style, with his famous label 20471120. Since the turn of the millennium, Masahiro Nakagawa has turned his back on the catwalks, and focussed instead on recycling and re-purposing pre-loved garments for customers. He bases each new design on long consultations with the customer about the history of the garment, about their lifestyle and their attitudes. The project is a wonderful antidote to consumerism, mass-production and the ever-hastening cycles of obsolescence in fashion and technology.

Join our event about
the future of Fashion
Lifestyle & Technology

Thursday, January 31
, 2008
Registration: 18:30-19:00, Conference: 19:00-21:15
Where: AMFI-Amsterdam Fashion Institute, Mauritskade 11, 1091 GC Amsterdam, Near corner Wibautstraat / Mauritskade
The conference language is English.




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