Rudy de Waele, Founder, M-trends.org
is a Thought Leader in the
on MEDIA and Human Experience
An immersed experience of a Do-Tank
May 29 & 30, 2007
Location: Girona near Barcelona, Spain
Early Bird Registration till March 16!
Club of Amsterdam: Rudy,
you are a leading consultant to the wireless industry. This industry is
developing very fast. In most cases I get the impression that products
once reaching the customers are already outdated. How does the mobile
industry relate their product development to "quality of life"?
This is indeed an industry where products
have an average 'lifecycle' of approximately 2 years. Device manufacturers
are designing products to different target customers, with the flashy,
shiny, trendy products as to be used by the opinion leaders, early birds/first
movers and trendsetters first, and while learning from their experience,
the manufactures designs new and improved products that will fit the mass
market demand in 1 or 2 years.
"Quality of life" is very important
in mobile and wireless since every new generation of phones adds something
new to satisfy the demands of the consumer and meet the expectations set
by the marketing of the products. Don't forget that the mobile phone is
the most sold 'aspirational gadget' of all times.
For example the new data services, all multimedia
(camera, images, video, mp3player, webbrowser, etc.) integrated now in
nearly any standard phone, was just unimaginable only a couple of years
ago. Note that a typical high-end smartphone can match the performance
of a mid-range laptop computer only five years ago! Nokia don't call them
phones any longer but multimedia computers... But these new gadgets might
bring also new addictions, away from TV or PC to smaller screens such
as mobile devices.
Club of Amsterdam: New technologies are getting
more hybrid. Virtual worlds merge with the "real" world and
in this context the user experience is also changing. How does the future
consumer create his "personal" media experience?
The youth of today wants to stay connected
all the time with their network of friends, news, entertainment and events
around through the PC or the mobile... the universal sense of belonging
has translated itself in the need to 'stay connected' or 'always on'.
In 5 years time, my 'wearable media' (MyMedia)
device will be able to do a lot more things then what is currently possible,
it will have the capacity to store entire movies in good quality, my whole
music catalogue, photo album, design- and project works just on my mobile
device, to take that with me wherever I'll be, to connect it to other
devices and (bigger) screens and enjoy that media together with friends.
There will be a lot more possibilities for the user to be 'always on'
connected to the internet, the news, entertainment and stay connected
to my social networks connected with my friends and exchange more content.
So, pretty soon, anyone will have the tools and the possibility to create
his own media channel, through audio or video. An explosion of user-media
is yet still to come.
The virtual will more easily connect with
the physical world through taggable objects, once tagged with a phone
through image recognition, qr-codes or 2D codes, will bring you directly
to some added-value or complementary content or information on the subject
Club of Amsterdam: What do you expect from a
dialogue about media and human experience?
Raise a set of questions that are essential
to create a good human experience in relation to the rapid technology
developments of today. To think and discuss about those questions and
to put forward some essential issues towards the industry. What is the
influence of all this media to our children, society in general? What
can be done to improve this? How can we improve our learning systems using
media annd technology to make sure our children can rapidly change/adapt
to deal with the future changes? Who will control global digital access
in the future? What about universal access? Multilingualism? Mobile learning
systems? Media conglomerations? Is this really we media or their media?
How to organize the overflow of information coming to us? Wikipedia example?
Who owns what kind of information and who can manipulate what?
Thank you Rudy!
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