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Sitemap Cross-Cultural Competence

How come that companies, who have been doing business internationally for decades suddenly fail? And how come that companies who wouldn't have had a chance 25 years ago suddenly become a global success?

This paper deals with the links between cultural awareness, corporate strategy and performance. It is based on my 15 years of experience in international business management, academic research in this field and experiences from our company Gugin, who helps corporations in Europe, US and Asia improving their international businesses.

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Release the power of cultural diversity in international business
UNESCO Universal Declaration on Cultural Diversity
Muslims in the European Union: Discrimination and Islamophobia
Antisemitism Summary overview of the situation in the European Union 2001-2005
Annual Report 2006: Situation regarding Racism and Xenophobia in the Member States of the EU
Racism, Xenophobia and the Media: Towards respect and understanding of all religions and cultures
Importance of Multiculturalism Expertise, and a Program to Acquire It


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